{"id":30305,"date":"2020-04-29T23:32:40","date_gmt":"2020-04-29T15:32:40","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=30305"},"modified":"2020-04-29T23:33:27","modified_gmt":"2020-04-29T15:33:27","slug":"%e5%88%98%e9%98%b3%e4%ba%ac%e4%b8%9c%e9%9b%b6%e5%94%ae%e7%a0%94%e5%8f%91%ef%bc%9a%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2-%e4%bb%8erarra%e5%88%b0%e6%96%b9%e6%b3%95%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/30305.html","title":{"rendered":"\u5218\u9633@\u4eac\u4e1c\u96f6\u552e\u7814\u53d1\uff1a\u589e\u957f\u9ed1\u5ba2 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title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u8fd9\u4e00\u6982\u5ff5\u8fdb\u884c\u89e3\u6790\uff0c\u4e0d\u7ba1\u662f\u5e02\u573a\u8425\u9500\u3001\u4e92\u8054\u7f51\u4ea7\u54c1\u8fd0\u8425\uff0c\u8fd8\u662f\u5206\u6790\u5e08\u3001\u5de5\u7a0b\u7814\u53d1\uff0c\u90fd\u53ef\u4ee5\u4ece\u589e\u957f\u9ed1\u5ba2\u4e2d\u627e\u5230\u7075\u611f\uff0c\u6240\u8c13\u201c\u77e5\u5df1\u77e5\u5f7c\uff0c\u767e\u6218\u4e0d\u6b86\u201d\uff0c\u6570\u636e\u4ece\u4e1a\u8005\u4ece\u589e\u957f\u9ed1\u5ba2\u4e2d\u4e86\u89e3\u9700\u6c42\u80cc\u540e\u7684\u6df1\u5c42\u8bc9\u6c42\uff0c\u4ece\u800c\u63d0\u5347\u5927\u5c40\u89c2\uff1b\u4e0e\u4e1a\u52a1\u65b9\u540c\u9891\u5bf9\u8bdd\uff0c\u4e0d\u518d\u88ab\u52a8\u63a5\u53d7\u9700\u6c42\uff0c\u800c\u662f\u5728\u4e1a\u52a1\u9886\u57df\u63d0\u51fa\u4e13\u4e1a\u89c1\u89e3\u4ee5\u53ca\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u589e\u957f\u6a21\u578b\u2014\u2014\u4eceAARRR\u5230<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/rarra\" title=\"RARRA\" target=\"_blank\">RARRA<\/a><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"811\" height=\"296\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-304.jpg\" alt=\"\" class=\"wp-image-30214\"\/><\/figure><\/div>\n\n\n\n<p>2007\u5e74McClure\u63d0\u51fa\u201c\u6d77\u76d7\u6307\u6807-AARRR\uff08\u62c9\u65b0-\u6fc0\u6d3b-\u7559\u5b58-\u53d8\u73b0-\u63a8\u8350\uff09\u6a21\u578b\u201d\u65f6<strong>\u83b7\u5ba2\u6210\u672c<\/strong>(Customer Acquisition Costs, CAC)\u8fd8\u5f88\u4f4e\uff0c\u6240\u4ee5AARRR\u6a21\u578b\u5f3a\u8c03\u201c\u83b7\u5ba2\/\u7528\u6237\u62c9\u65b0(Acquisition)\u6307\u6807\u201d\u662f\u9996\u8981\u6307\u6807\u3002\u4f46\u662f\u4eca\u5929\uff0c\u5e02\u573a\u60c5\u51b5\u5df2\u7ecf\u5b8c\u5168\u4e0d\u540c\u4e86\u3002\u4f60\u53bb\u770b\u73b0\u5728\u5404\u5927\u5e7f\u544a\/\u793e\u4ea4\u6e20\u9053\u7684\u6d41\u91cf\u4ef7\u683c\uff0c\u83b7\u5ba2\u6210\u672cCAC\u5df2\u7ecf\u9ad8\u5230\u79bb\u8c31\uff0c\u5e02\u573a\u60c5\u51b5\u548c2007\u5e74\u5df2\u7ecf\u5b8c\u5168\u4e0d\u540c\u3002\u6240\u4ee5\u5982\u679c\u5230\u73b0\u5728\u8fd9\u4e2a\u53d1\u5c55\u9636\u6bb5\u4e86\uff0c\u9996\u8981\u4efb\u52a1\u8fd8\u5728\u5f3a\u8c03\u83b7\u5ba2\uff0c\u5df2\u7ecf\u662f\u4e0d\u5408\u65f6\u5b9c\u4e86\u3002\u6240\u4ee5\u6211\u4eec\u9700\u8981\u4e00\u4e2a\u66f4\u597d\u7684\u589e\u957f\u9ed1\u5ba2\u6a21\u578b\uff0c\u90a3\u4e2a\u6a21\u578b\u5c31\u662fRARRA\uff08\u7559\u5b58-\u6fc0\u6d3b-\u63a8\u8350-\u53d8\u73b0-\u62c9\u65b0\uff09\u6a21\u578b\u3002<\/p>\n\n\n\n<p>&nbsp; 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wp-block-heading\">01&nbsp;\u7559\u5b58Retention<\/h3>\n\n\n\n<p>\u6839\u636e\u7f8e\u56fd\u8d1d\u6069\u516c\u53f8\u7684\u8c03\u67e5\uff0c5%\u7559\u5b58\u7387\u610f\u5473\u7740\u516c\u53f8\u5229\u6da630%\u7684\u589e\u957f\uff0c\u540c\u65f6\uff0c\u8001\u5ba2\u6237\u63a5\u53d7\u4ea7\u54c1\u7684\u6982\u7387\u662f\u65b0\u5ba2\u6237\u7684\u4e09\u500d\u3002\u800c\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u4e2d\u5fc3\u7684\u6570\u636e\u66f4\u4e3a\u6b8b\u9177\uff1a\u5546\u5bb6\u83b7\u5f97\u65b0\u7528\u6237\u7684\u6210\u672c\u662f\u7ef4\u62a4\u8001\u7528\u6237\u76845-10\u500d\u3002\u65e0\u8bba\u5bf9\u4e8e\u54ea\u79cd\u7c7b\u578b\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u9ad8\u7559\u5b58\u90fd\u662f\u5b9e\u73b0\u9ad8\u5229\u6da6\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002\u800c\u5728\u4e92\u8054\u7f51\u884c\u4e1a\uff0c\u9ad8\u5c45\u4e0d\u4e0b\u7684\u83b7\u5ba2\u6210\u672c\u548c\u8585\u5b8c\u5c31\u8dd1\u7684\u7528\u6237\u8ba9\u8bb8\u591a\u516c\u53f8\u9677\u5165\u7a98\u5883\u3002<\/p>\n\n\n\n<p><strong>&nbsp; &nbsp; &nbsp; &nbsp; 1.1.1\u4f60\u771f\u7684\u7406\u89e3\u7406\u89e3\u7559\u5b58\u4e48\uff1f<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u5728\u67d0\u6bb5\u65f6\u95f4\u5185\u5f00\u59cb\u4f7f\u7528\u5e94\u7528\uff0c\u7ecf\u8fc7\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u4ecd\u7136\u7ee7\u7eed\u4f7f\u7528\u8be5\u5e94\u7528\u7684\u7528\u6237\uff0c\u88ab\u8ba4\u4f5c\u662f\u7559\u5b58\u7528\u6237\u3002\u867d\u7136\u6211\u4eec\u90fd\u5728\u8bf4\u7559\u5b58\uff0c\u4f46\u5bf9\u7559\u5b58\u6570\u636e\u7edf\u8ba1\u53e3\u5f84\u7684\u7406\u89e3\u5374\u4e0d\u5c3d\u76f8\u540c\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u5bf9\u7559\u5b58\u7edf\u8ba1\u53e3\u5f84\u4f1a\u5206\u4e3a\u4ee5\u4e0b\u4e24\u79cd\uff1a<\/p>\n\n\n\n<p>&nbsp;\u7b97\u6cd5\u4e00\uff1a7\u65e5\u7559\u5b58\u7387= \u7b2c7\u65e5\u53d1\u751f\u56de\u8bbf\u4e8b\u4ef6\u7684\u7528\u6237\u6570\/\u7b2c1\u65e5\u7684\u6fc0\u6d3b\u7528\u6237\u6570&nbsp;<\/p>\n\n\n\n<p>&nbsp;\u7b97\u6cd5\u4e8c\uff1a7\u65e5\u7559\u5b58\u7387= 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class=\"wp-block-list\"><li>\u521d\u671f\u7559\u5b58\uff0c\u672c\u8d28\u4e0a\u662f\u5bf9\u6fc0\u6d3b\u7684\u5ef6\u4f38\uff0c\u7528\u6237\u4ece\u4ea7\u54c1\u4e2d\u77e5\u6653\u4e86\u6838\u5fc3\u529f\u80fd\uff0c\u53d1\u73b0\u4e86\u201cAha Moment\uff08\u60ca\u559c\u65f6\u523b\uff09\u201d\u7528\u6237\u4ece\u4ea7\u54c1\u4e2d\u83b7\u5f97\u7684\u4ef7\u503c\u8d8a\u5927\uff0c\u957f\u671f\u4f7f\u7528\u4ea7\u54c1\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u8d8a\u5927\u3002<\/li><li>\u4e2d\u671f\u7559\u5b58\uff0c\u7528\u6237\u5bf9\u4e8e\u4ea7\u54c1\u7684\u65b0\u9c9c\u611f\u9010\u6e10\u9000\u53bb\u3002\u8fd9\u65f6\uff0c\u589e\u957f\u7684\u6838\u5fc3\u662f\u57f9\u517b\u7528\u6237\u6301\u7eed\u4f7f\u7528\u4ea7\u54c1\u7684\u4e60\u60ef\uff0c\u9010\u6e10\u4ece\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u83b7\u5f97\u6ee1\u8db3\u611f\u3002<\/li><li>\u957f\u671f\u7559\u5b58\uff0c\u6211\u4eec\u8981\u786e\u4fdd\u4ea7\u54c1\u7ed9\u7528\u6237\u5e26\u6765\u66f4\u5927\u7684\u4ef7\u503c\uff0c\u8ba9\u7528\u6237\u4e0d\u65ad\u91cd\u65b0\u786e\u8ba4\u4ea7\u54c1\u4e0d\u53ef\u6216\u7f3a\u3002<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"999\" height=\"509\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-351.jpg\" alt=\"\" class=\"wp-image-30307\"\/><\/figure><\/div>\n\n\n\n<p><strong>1.1.3\u7559\u5b58\u5206\u6790\u7684\u4e24\u4e2a\u5e94\u7528\u573a\u666f<\/strong><\/p>\n\n\n\n<p>&nbsp;\u5f97\u5230\u7559\u5b58\u66f2\u7ebf\u540e\uff0c\u5982\u4f55\u63d0\u9ad8\u7559\u5b58\u5462\uff1f<\/p>\n\n\n\n<p><strong>\u65b9\u6cd51\uff1a\u5206\u7ec4\u6bd4\u8f83<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u5206\u6790\u65b9\u6cd5\u8bba\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u5bf9\u6bd4\u624b\u6bb5\u8fdb\u884c\u5206\u6790\u3002\u7559\u5b58\u5206\u6790\u573a\u666f\u4e5f\u540c\u6837\u4f7f\u7528\u3002\u6bd4\u5982\uff0c\u901a\u8fc7\u5bf9\u6bd4\u7528\u6237\u5c5e\u6027\uff0c\u53ef\u4ee5\u53d1\u73b0\u662f\u5973\u6027\u8fd8\u662f\u7537\u6027\u7528\u6237\u7559\u5b58\u66f4\u9ad8\uff1b\u5bf9\u6bd4\u4e0d\u540c\u6e20\u9053\u5f15\u6d41\u800c\u6765\u7684\u7528\u6237\uff0c\u53ef\u4ee5\u53d1\u73b0\u8c01\u7684\u957f\u671f\u8868\u73b0\u66f4\u597d\uff1b\u6bd4\u5982\u6bd4\u8f83\u4e0d\u540c\u8bbf\u95ee\u65b9\u5f0f\u7684\u7528\u6237\u7559\u5b58\u66f2\u7ebf\uff0c\u5982\u679c\u53d1\u73b0\u4f7f\u7528\u7f51\u7ad9\u7aef\u4ea7\u54c1\u7684\u7528\u6237\u7559\u5b58\u663e\u8457\u4f4e\u4e8e\u79fb\u52a8\u7aef\uff0c\u5c31\u8981\u601d\u8003\u5982\u4f55\u5b8c\u6210\u7f51\u9875\u7aef\u5230\u79fb\u52a8\u7aef\u7684\u8f6c\u6362\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0cYouTube\u6839\u636e\u7528\u6237\u4e0d\u540c\u7684\u884c\u4e3a\uff0c\u628a\u7528\u6237\u5206\u4e3a\u4e09\u7c7b\u5e76\u5206\u6790\u4e0d\u540c\u7528\u6237\u7fa4\u7684\u7559\u5b58\u7279\u5f81\uff1a<\/p>\n\n\n\n<p>1. \u89c6\u9891\u89c2\u770b\u8005\uff1aYouTube\u6700\u5927\u7684\u7528\u6237\u7fa4\uff0c\u7559\u5b58\u66f2\u7ebf\u6ce2\u52a8\u8f83\u5927\uff0c\u4ed6\u4eec\u7559\u5b58\u7684\u9a71\u52a8\u56e0\u7d20\u662f\u5e73\u53f0\u662f\u5426\u6709\u5176\u611f\u5174\u8da3\u7684\u89c6\u9891\uff1b<\/p>\n\n\n\n<p>2. \u89c6\u9891\u8bc4\u8bba\u8005\uff1a\u7528\u6237\u6570\u91cf\u6bd4\u201c\u89c6\u9891\u89c2\u770b\u8005\u201d\u5c11\uff0c\u4ed6\u4eec\u53c2\u4e0e\u5ea6\u9ad8\uff0c\u7559\u5b58\u7387\u8f83\u9ad8\uff0c\u4ed6\u4eec\u7559\u5b58\u7684\u9a71\u52a8\u56e0\u7d20\u9664\u4e86\u89c6\u9891\u7684\u8d28\u91cf\uff0c\u8fd8\u5305\u62ec\u521b\u4f5c\u8005\u662f\u5426\u4e0e\u4ed6\u4eec\u6709\u8fc7\u4e92\u52a8\uff1b<\/p>\n\n\n\n<p>3. \u89c6\u9891\u521b\u9020\u8005\uff1a\u7528\u6237\u6570\u91cf\u5728\u603b\u7528\u6237\u4e2d\u5360\u6709\u5f88\u5c0f\u6bd4\u4f8b\uff0c\u4f46\u7559\u5b58\u7387\u5f88\u9ad8\u3002\u4ed6\u4eec\u7559\u5b58\u7684\u9a71\u52a8\u56e0\u7d20\u662f\u7c89\u4e1d\u6570\u3001\u4e0e\u7c89\u4e1d\u7684\u4e92\u52a8\u7a0b\u5ea6\u3001\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\uff0c\u7ed8\u5236\u4e0d\u540c\u7684\u7559\u5b58\u66f2\u7ebf\uff0c\u4e86\u89e3\u9a71\u52a8\u7528\u6237\u7559\u5b58\u7684\u4e0d\u540c\u56e0\u7d20\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u627e\u5230\u4ea7\u54c1\u7684\u4e0d\u540c\u4f7f\u7528\u573a\u666f\uff0c\u63ed\u5f00\u63d0\u9ad8\u7559\u5b58\u7684\u9b54\u76d2\uff0c\u6709\u9488\u5bf9\u6027\u5730\u6253\u9020\u6700\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p><strong>\u65b9\u6cd52\uff1a\u627e\u5230\u4ea7\u54c1\u7684Magic Number<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u7559\u4e0b\u6765\u53d6\u51b3\u4e8e\u4ea7\u54c1\u529f\u80fd\u80fd\u5426\u6ee1\u8db3\u5176\u6838\u5fc3\u9700\u6c42\u3002\u56e0\u6b64\u6211\u4eec\u9700\u8981\u4e86\u89e3\u7528\u6237\u4f7f\u7528\u8fc7\u54ea\u4e9b\u529f\u80fd\uff0c\u6216\u8005\u8bf4\u53d1\u751f\u8fc7\u4ec0\u4e48\u884c\u4e3a\u540e\uff0c\u4ed6\u4eec\u66f4\u5bb9\u6613\u7559\u4e0b\u6765\u3002\u53d1\u73b0\u4e86\u8fd9\u4e9b\u89c4\u5f8b\uff0c\u8fdb\u800c\u4f18\u5316\u4ea7\u54c1\u3001\u4fc3\u8fdb\u7528\u6237\u4f7f\u7528\u8fd9\u4e9b\u529f\u80fd\uff0c\u5c31\u53ef\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u7559\u5b58\u7387\u3002<\/p>\n\n\n\n<p>\u518d\u8fdb\u4e00\u6b65\uff0c\u6bd4\u8f83\u53d1\u751f\u4e0d\u540c\u884c\u4e3a\u7684\u7528\u6237\u7559\u5b58\u7387\uff0c\u627e\u5230\u7559\u5b58\u6548\u679c\u6700\u597d\u7684<strong>\u7528\u6237\u884c\u4e3a\u548c\u53d1\u751f\u6b21\u6570<\/strong>\uff0c\u6211\u4eec\u79f0\u503c\u4e3aMagic Number(\u9b54\u6cd5\u6570\u5b57)\u3002\u6362\u8a00\u4e4b\uff0cMagic Number\uff0c\u5c31\u662f\u7528\u6237\u5728\u6267\u884c\u4e86\u67d0\u4e9b\u64cd\u4f5c\u540e\uff0c\u66f4\u5bb9\u6613\u6210\u4e3a\u4e00\u540d\u5fe0\u5b9e\u7528\u6237\u3002\u8fd9\u4e2a\u6570\u503c\u53ef\u80fd\u662f\u7528\u6237\u4e86\u89e3\u5230\u4ea7\u54c1\u4ef7\u503c\u5e76\u8f6c\u5316\u4e3a\u7ec8\u8eab\u7528\u6237\u7684<strong>\u4e34\u754c\u70b9<\/strong>\u3002<\/p>\n\n\n\n<p>Magic Number\u5982\u4f55\u5bfb\u627e\u5462\uff1f\u5206\u4eab\u4e00\u4e2aFacebook\u7ecf\u5178\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p><strong>\u4e00\u3001\u786e\u5b9aFacebook\u7684\u7528\u6237\u4e92\u52a8\u529f\u80fd\u3002<\/strong>Facebook\u6709\u591a\u4e2a\u7528\u6237\u4e92\u52a8\u529f\u80fd\uff0c\u5305\u62ec\u6dfb\u52a0\u597d\u53cb\u3001\u6dfb\u52a0\u5173\u6ce8\u3001\u53d1\u9001\u6d88\u606f\u3001\u70b9\u8d5e\u3001\u5206\u4eab\u3001\u4e0a\u4f20\u6587\u4ef6\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u4e8c\u3001\u5206\u6790\u7528\u6237\u884c\u4e3a\u4e0e\u6700\u7ec8\u7559\u5b58\u7387\u4e4b\u95f4\u7684\u76f8\u5173\u6027\u3002<\/strong>\u901a\u8fc7\u7559\u5b58\u66f2\u7ebf\uff0c\u53d1\u73b0\u4e00\u5468\u5185\u70b9\u51fb7\u6b21\u5173\u6ce8\u7684\u7528\u6237\u7559\u5b58\u4e3a57.5%\uff0c\u4e00\u5468\u5185\u70b9\u51fb5\u6b21\u5173\u6ce8\u7684\u7528\u6237\u7559\u5b58\u4e3a54.4%\uff0c\u4e00\u5468\u5185\u70b9\u51fb6\u6b21\u70b9\u8d5e\u6216\u8bc4\u8bba\u7684\u7528\u6237\u7559\u5b58\u4e3a52.6%\u3002<\/p>\n\n\n\n<p><strong>\u4e09\u3001\u7b5b\u9009\u51fa\u5408\u9002\u7684Magic Number\u3002<\/strong>\u5bf9\u6bd4\u4e0d\u540c\u884c\u4e3a\u7684\u7559\u5b58\u6570\u636e\uff0cFacebook\u51b3\u5b9a\u5c06\u201c\u4e00\u5468\u5185\u5173\u6ce87\u4e2a\u7528\u6237\u201d\u4f5c\u4e3a\u4ea7\u54c1\u7684Magic Number\u3002<\/p>\n\n\n\n<p><strong>\u56db\u3001\u91c7\u53d6\u76f8\u5e94\u7684\u7b56\u7565\u3002<\/strong>\u786e\u8ba4Magic Number\u540e\uff0cFacebook\u5f00\u59cb\u9f13\u52b1\u7528\u6237\u6dfb\u52a0\u597d\u53cb\uff0c\u4e3a\u7528\u6237\u63a8\u8350\u66f4\u7cbe\u51c6\u7684\u597d\u53cb\u3002\u4ece\u800c\u5b9e\u73b0\u6700\u521d\u7684\u76ee\u7684\uff0c\u57f9\u517b\u7528\u6237\u5bf9\u4ea7\u54c1\u4f7f\u7528\u4e60\u60ef\u3001\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\uff0c\u4fc3\u8fdb\u589e\u957f\u3002<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">02 \u6fc0\u6d3bActivition<\/h3>\n\n\n\n<p>\u5728PC\u7f51\u9875\u65f6\u4ee3\uff0c\u5bf9\u4e8eSEM\u6295\u653e\uff0c\u662f\u6309\u7167\u94fe\u63a5\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u6765\u8ba1\u8d39\u7684\u3002\u4e5f\u5c31\u662f\u7528\u6237\u53ea\u8981\u88ab\u5f15\u5bfc\u5230\u7f51\u7ad9\uff0c\u5c31\u8981\u4ed8\u8d39\u3002\u81f3\u4e8e\u540e\u7eed\u6709\u6ca1\u6709\u771f\u6b63\u5e26\u6765\u4ef7\u503c\uff0c\u641c\u7d22\u5f15\u64ce\u516c\u53f8\u5e76\u4e0d\u4f1a\u5173\u6ce8\u7684\u3002\u5728APP\u65f6\u4ee3\uff0c\u5bf9\u4e8eDSP \u5e7f\u544a\u6295\u653e\uff0c\u8bb8\u591a\u5e73\u53f0\u7ed3\u7b97\u65b9\u5f0f\u5c31\u662f\u4ee5\u7528\u6237\u6fc0\u6d3b\u8ba1\u6570\u7684\u3002\u4e00\u4e2a<strong>\u6709\u6548\u7684\u6fc0\u6d3b\u7528\u6237\u7684\u5b9a\u4e49\u662f\uff1a\u201c\u7528\u6237\u4e0b\u8f7d APP 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class=\"wp-block-list\"><li>\u611f\u67d3\u7a0b\u5ea6\u5c31\u662f\u6bcf\u4e2a\u7528\u6237\u5411\u4ed6\u7684\u670b\u53cb\u53d1\u51fa\u7684\u9080\u8bf7\u6570\u91cf\uff0c<\/li><li>\u8f6c\u5316\u7387\u5c31\u662f\u884c\u52a8\u4eba\u7fa4\u53ef\u4ee5\u62c9\u6765\u591a\u5c11\u7528\u6237\uff0c\u8f6c\u5316\u7387=\u8f6c\u5316\u4eba\u6570\/\u89e6\u8fbe\u4eba\u6570<\/li><\/ul>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u9992\u5934\u5546\u5b66\u9662\u7684\u5fae\u4fe1\u516c\u4f17\u53f7\u6709\u4e00\u4e2a\u3010\u9080\u8bf7\u5361\u3011\u7684\u5de5\u5177\uff0c\u9080\u8bf7\u4e09\u4eba\u5373\u53ef\u514d\u8d39\u83b7\u53d6\u542c\u8bfe\u8d44\u683c\u3002\u65e9\u671f\u4e3a\u4e86\u79ef\u7d2f\u7528\u6237\uff0c\u6709\u7684\u8bfe\u7a0b\u4e0d\u7ed9\u7528\u6237\u8bbe\u8ba1\u4ed8\u8d39\u5165\u53e3\uff0c\u53ea\u80fd\u901a\u8fc7\u9080\u8bf7\u4e09\u4e2a\u597d\u53cb\uff0c\u52a9\u529b\u6210\u529f\u624d\u53ef\u542c\u8bfe\uff0c\u4e5f\u662f\u5f88\u4efb\u6027\u3002<\/p>\n\n\n\n<p>&nbsp;\u5047\u5982\u6211\u73b0\u5728\u67095\u4e07\u7528\u6237\uff0c\u6bcf\u4e2a\u4eba\u9700\u8981\u5411\u4e09\u4e2a\u597d\u53cb\u53d1\u51fa\u9080\u8bf7\uff0c\u8f6c\u5316\u7387\u662f30%\uff0c\u90a3\u4e48\uff1a<\/p>\n\n\n\n<p>K=3*0.3=0.9\uff0c\u4e5f\u5c31\u662f\u8bf4\u4e00\u4e2a\u53d1\u8d77\u9080\u8bf7\u7684\u7528\u6237\u6700\u7ec8\u53ef\u4ee5\u5e26\u67650.9\u4e2a\u7528\u6237\u3002<\/p>\n\n\n\n<p>NPS\uff08Net Promoter Score\uff09\u51c0\u63a8\u8350\u503c\uff0c\u53c8\u79f0\u51c0\u4fc3\u8fdb\u8005\u5f97\u5206\uff0c\u662f\u4e00\u79cd\u8ba1\u91cf\u67d0\u4e2a\u5ba2\u6237\u5c06\u4f1a\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u67d0\u4e2a\u4f01\u4e1a\u6216\u670d\u52a1\u53ef\u80fd\u6027\u7684\u6307\u6570\u3002\u4e00\u822c\u7528\u5728To B\u7684\u4e1a\u52a1\u4e2d\uff0c\u6216\u8005\u7ebf\u4e0b\u96f6\u552e\u6e20\u9053\u4e2d\u3002\u901a\u8fc7\u7528\u6237\u53e3\u53e3\u76f8\u4f20\uff0c\u8fdb\u884c\u4f20\u64ad\u3002\u5728\u65e0\u6cd5\u83b7\u5f97\u63a8\u8350\u548c\u8f6c\u5316\u7387\u7684\u60c5\u51b5\u4e0b\uff0cNPS\u5206\u503c\u662f\u8f83\u4e3a\u5e38\u7528\u7684\u8bc4\u4f30\u6307\u6807\u3002NPS\u901a\u5e38\u901a\u8fc7\u95ee\u5377\u65b9\u5f0f\uff0c\u8be2\u95ee\u7528\u6237\u6709\u591a\u5927\u610f\u613f\u5411\u8eab\u8fb9\u7684\u670b\u53cb\u63a8\u8350\u4ea7\u54c1\u3002NPS\u5206\u503c\u4e3a0-10\u5206\uff0c\u5176\u4e2d0-6\u5206\u4e3a\u4e0d\u63a8\u8350\uff0c7-8\u5206\u4e3a\u4e0d\u7eb3\u5165NPS\u8ba1\u7b97\u8303\u56f4\uff0c9-10\u5206\u4e3a\u63a8\u8350\u8005\u3002<\/p>\n\n\n\n<p>&nbsp;NPS=\u3010\uff08\u63a8\u8350\u7528\u6237\u6570\u2014\u4e0d\u63a8\u8350\u7528\u6237\u6570\uff09\/\u8fd4\u56de\u5206\u6570\u7684\u7528\u6237\u6570\u3011*100\uff0c\u901a\u5e38\u8ba4\u4e3a\uff0c30\u5206\u4e3a\u4e0d\u9519\uff0c50\u5206\u4e3a\u5f88\u597d\uff0c70\u5206\u4e3a\u4f18\u5f02\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u57282017\u5e743\u6708\u8fdb\u884c\u7684\u4e00\u9879\u8c03\u67e5\u4e2d\uff0c\u7279\u65af\u62c9\u7684NPS\u5206\u503c\u4e3a97\u5206\u3002<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">04 \u53d8\u73b0Revenue<\/h3>\n\n\n\n<p><strong>1.4.1 \u201c\u4e09\u7ea7\u706b\u7bad\u201d<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span><\/strong><\/p>\n\n\n\n<p>\u5f15\u7528\u77e5\u540d\u4ea7\u54c1\u7ecf\u7406\u6881\u5b81\u7684\u770b\u6cd5\uff0c\u4e92\u8054\u7f51\u7684\u5546\u4e1a\u6a21\u5f0f\u662f\u4ea7\u54c1\u3001\u6d41\u91cf\u3001\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p>&nbsp;\u4e09\u8005\u5982\u679c\u80fd\u591f\u987a\u7545\u914d\u5408\uff0c\u5c31\u4e0d\u5931\u4e3a\u4e00\u4e2a\u6210\u529f\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u76ee\u524d\uff0c\u6bd4\u8f83\u6210\u4f53\u7cfb\u7684\u4e00\u4e2a\u5546\u4e1a\u6a21\u5f0f\u5c31\u662f\u2014\u2014\u201c\u4e09\u7ea7\u706b\u7bad\u201d\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u706b\u7bad\u4f5c\u4e3a\u8fd0\u8f7d\u5de5\u5177\uff0c\u5b83\u7684\u529f\u80fd\u662f\u628a\u536b\u661f\u6216\u98de\u8239\u9001\u5165\u8f68\u9053\u3002\u4f46\u662f\uff0c\u5982\u679c\u706b\u7bad\u71c3\u6599\u548c\u536b\u661f\u5728\u4e00\u8282\u4e2d\uff0c\u662f\u6ca1\u6709\u529e\u6cd5\u7a81\u7834\u5927\u6c14\u5c42\u7684\u3002\u4e8c\u6218\u65f6\uff0c\u5fb7\u56fd\u63d0\u51fa\u4e86\u4e00\u4e2a\u65b9\u6848\uff1a\u5236\u4f5c\u4e00\u4e2a\u52a8\u6001\u7684\u55b7\u5c04\u71c3\u6599\u7cfb\u7edf\uff0c\u629b\u51fa\u706b\u7bad\u58f3\uff0c\u964d\u4f4e\u8d1f\u8f7d\u3002\u90a3\u4e48\uff0c\u4f7f\u7528\u8fd9\u4e2a\u65b9\u6848\u7684\u706b\u7bad\u9700\u8981\u51e0\u8282\u5462\uff1f\u706b\u7bad\u6709\u4e00\u4e2a\u7279\u6027\uff0c\u7ea7\u6570\u8d8a\u591a\uff0c\u5355\u4e2a\u7ea7\u9700\u8981\u7684\u71c3\u6599\u5c31\u8d8a\u5c11\u3002\u90a3\u4e48\uff0c\u662f\u4e0d\u662f\u706b\u7bad\u7ea7\u6570\u8d8a\u591a\u5c31\u8d8a\u597d\u5462\uff1f\u4e8b\u5b9e\u4e0a\uff0c\u7ea7\u6570\u8d8a\u591a\uff0c\u6574\u4e2a\u7cfb\u7edf\u7684\u4e0d\u53ef\u63a7\u7a0b\u5ea6\u5c31\u8d8a\u9ad8\u3002\u8fd9\u5c31\u50cf\u4e00\u4e2a\u5546\u4e1a\u6a21\u578b\uff0c\u5982\u679c\u8fc7\u4e8e\u590d\u6742\u3001\u53d8\u73b0\u94fe\u6761\u8fc7\u957f\uff0c\u5c31\u4f1a\u73a9\u8131\uff1b\u6240\u4ee5\u4eba\u7c7b\u6700\u540e\u5728\u52a8\u529b\u4e0e\u91cd\u529b\u4e4b\u95f4\u7684\u5e73\u8861\u4e2d\uff0c\u9009\u62e9\u4e86\u4e09\u7ea7\u706b\u7bad\u3002<\/p>\n\n\n\n<p><strong>\u4e09\u7ea7\u706b\u7bad\u662f\u4e00\u4e2a\u6210\u672c\u548c\u53ef\u63a7\u6027\u5e73\u8861\u7684\u9009\u62e9\u3002<\/strong><\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u4ec0\u4e48\u662f\u4e09\u7ea7\u706b\u7bad??\u7684\u5546\u4e1a\u6a21\u578b\u5462\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7b2c\u4e00\u7ea7\uff0c\u62e5\u6709\u5934\u90e8\u6d41\u91cf\uff1b<\/li><li>\u7b2c\u4e8c\u7ea7\uff0c\u6c89\u6dc0\u67d0\u7c7b\u7528\u6237\u7684\u5546\u4e1a\u573a\u666f\uff1b<\/li><li>\u7b2c\u4e09\u7ea7\uff0c\u5b8c\u6210\u5546\u4e1a\u95ed\u73af\u3002<\/li><\/ul>\n\n\n\n<p>\u5e94\u7528\u8fd9\u4e2a\u6a21\u5f0f\u6210\u529f\u7684\u4e92\u8054\u7f51\u4f01\u4e1a\u5f88\u591a\uff0c\u5982\u5c0f\u7c73\uff1a<\/p>\n\n\n\n<p>\u5c0f\u7c73\u7684<strong>\u4e00\u7ea7\u706b\u7bad<\/strong>\u662f\u624b\u673a\u3002\u624b\u673a\u7528\u6237\u662f\u5c0f\u7c73\u7684\u5934\u90e8\u6d41\u91cf\uff0c\u867d\u7136\u4e1a\u754c\u5f88\u591a\u4eba\u6279\u8bc4\u5c0f\u7c73\u4ef7\u683c\u4f4e\u3001\u5229\u6da6\u8584\uff0c\u8ba9\u7ade\u4e89\u5bf9\u624b\u4e0d\u597d\u505a\uff0c\u4f46\u662f\u5c0f\u7c73\u4ee5\u72ec\u7279\u7684\u6218\u7565\u5b9a\u4f4d\uff0c\u6293\u4f4f\u4e86\u8fd9\u90e8\u5206\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>\u5c0f\u7c73\u7684<strong>\u4e8c\u7ea7\u706b\u7bad<\/strong>\u662f\u6253\u9020\u4e00\u7cfb\u5217\u7684\u96f6\u552e\u573a\u666f\uff0c\u5982\u5546\u57ce\u3001\u5c0f\u7c73\u4e4b\u5bb6\u30021000\u5bb6\u5c0f\u7c73\u4e4b\u5bb6\u3001100\u4e07\u4e2a\u5c0f\u7c73\u5c0f\u5e97\uff0c\u8425\u9020\u6210\u4e86\u5c0f\u7c73\u7684\u79d1\u6280\u96f6\u552e\u751f\u6001\uff0c\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684\u4eba\u7fa4\uff0c\u6c89\u6dc0\u66f4\u591a\u7684\u5546\u4e1a\u573a\u666f\u3002<\/p>\n\n\n\n<p>\u5c0f\u7c73\u7684<strong>\u4e09\u7ea7\u706b\u7bad<\/strong>\u662f\u4e00\u4e2a\u9ad8\u5229\u6da6\u7684\u4ea7\u54c1\uff0c\u867d\u7136\u96f7\u519b\u8fd8\u6ca1\u6709\u516c\u5e03\uff0c\u4f46\u662f\u4e1a\u754c\u731c\u6d4b\uff0c\u5e94\u8be5\u662f\u6574\u4e2a\u667a\u80fd\u5bb6\u5c45\u751f\u6001\u751a\u81f3\u662f\u6574\u4e2a\u667a\u80fd\u751f\u6001\u3002<\/p>\n\n\n\n<p>\u4e09\u7ea7\u706b\u7bad\u7684\u5546\u4e1a\u6a21\u578b\u548cAARRR\u6a21\u578b\u90fd\u5341\u5206\u6ce8\u91cd\u65e9\u671f\u6d41\u91cf\u7684\u8fc5\u901f\u7d2f\u79ef\u3002\u65e0\u6570\u7684\u7528\u6237\u7ecf\u8fc7\u7559\u5b58\u3001\u6fc0\u6d3b\u3001\u4f20\u64ad\u7b49\u4e00\u7cfb\u5217\u52a8\u4f5c\u4e4b\u540e\uff0c\u5c31\u6210\u4e3a\u4e86\u6d41\u91cf\u3002\u4f9d\u6258\u4e8e\u8fd9\u4e9b\u6d41\u91cf\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u6570\u636e\u5206\u6790\u7684\u89d2\u5ea6\uff0c\u6c89\u6dc0\u51fa\u67d0\u7c7b\u7528\u6237\u7684\u5546\u4e1a\u573a\u666f\u3002\u6bcf\u4e2a\u516c\u53f8\u7684\u5546\u4e1a\u6a21\u5f0f\u4e0d\u540c\uff0c\u63d0\u9ad8\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\u7684\u65b9\u6cd5\u4e5f\u4e0d\u540c\u3002\u5982\u7535\u5546\u3001O2O 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class=\"wp-block-list\"><li>1\uff09\u6309\u7167\u7528\u6237\u6d88\u8d39\u989d\u5ea6\u7684\u9ad8\u4f4e\u8fdb\u884c\u5212\u5206\uff0c\u5982\u4e00\u5b9a\u5468\u671f\u5185\u652f\u4ed8\u91d1\u989d\u3001\u8ba2\u5355\u91cf\u7b49\uff1b<\/li><li>2\uff09\u6309\u7167\u7528\u6237\u8ba2\u9605\u6863\u4f4d\u7684\u9ad8\u4f4e\u8fdb\u884c\u5212\u5206\uff0c\u5982\u4f1a\u5458\u7b49\u7ea7\u3001\u4ea7\u54c1\u7b49\u7ea7\u3001\u4f1a\u5458\u671f\u9650\u957f\u77ed\u7b49\uff1b<\/li><li>3\uff09\u7279\u6b8a\uff1a\u5e7f\u544a\u7c7b\u4ea7\u54c1\uff0c\u5927\u90e8\u5206\u6309\u6bcf\u4e2a\u7528\u6237\u5e26\u6765\u7684\u5e73\u5747\u6536\u5165\u4f5c\u4e3a\u53d8\u73b0\u6307\u6807\uff0c\u5f71\u54cd\u8fd9\u4e2a\u6307\u6807\u7684\u56e0\u7d20\u53ef\u80fd\u6709\uff1aapp\u505c\u7559\u65f6\u957f\u3001\u6d4f\u89c8\u9875\u9762\u6570\u6216\u89c2\u770b\u89c6\u9891\u6570\u7b49\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u6309\u7528\u6237\u753b\u50cf\u5212\u5206\u7fa4\u7ec4\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1\uff09\u7528\u6237\u8d44\u6599\uff1a\u804c\u4e1a\u3001\u6027\u522b\u3001\u5e74\u9f84\u3001\u5730\u57df\uff1b<\/li><li>2\uff09\u7528\u6237\u884c\u4e3a\uff1a\u7ecf\u5e38\u8d2d\u4e70\u7684\u5546\u54c1\u7c7b\u578b\u3001\u7ecf\u5e38\u4f7f\u7528\u529f\u80fd\u3001\u83b7\u5ba2\u6e20\u9053\u3001\u4f7f\u7528\u4ea7\u54c1\u8bbe\u5907\uff0c\u751a\u81f3\u6700\u8fd1\u4e0b\u5355\u65f6\u95f4\u3001\u767b\u5f55\u65f6\u95f4\u3001\u5468\u671f\u5185\u4e0b\u5355\u9891\u6b21\u3001\u9009\u62e9\u7684\u652f\u4ed8\u65b9\u5f0f\u7b49\u3002<\/li><\/ul>\n\n\n\n<p><strong>3 .\u5b9e\u8df5\uff1a\u8d34\u5408\u7528\u6237\u9700\u6c42<\/strong><\/p>\n\n\n\n<p>\u901a\u8fc7\u5206\u7ec4\uff0c\u6211\u4eec\u4e86\u89e3\u4e86\u7528\u6237\u7279\u5f81\uff0c\u63a5\u4e0b\u6765\u5c31\u662f\u9488\u5bf9\u4e0d\u540c\u7279\u5f81\u7528\u6237\uff0c\u53bb\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002\u589e\u52a0\u6536\u5165\u7684\u6838\u5fc3\uff0c\u5c31\u662f\u5bf9\u4e0d\u540c\u7fa4\u7ec4\u7684\u7528\u6237\u63d0\u4f9b\u6709\u5438\u5f15\u529b\u4e14\u6700\u80fd\u6ee1\u8db3\u4ed6\u4eec\u9700\u6c42\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/p>\n\n\n\n<p><strong>\u4e30\u5bcc\u53d8\u73b0\u573a\u666f<\/strong><\/p>\n\n\n\n<p>\u4e0d\u540c\u884c\u4e1a\uff0c\u4e0d\u540c\u4ea7\u54c1\u7684\u5546\u4e1a\u6a21\u5f0f\u867d\u7136\u4e0d\u5c3d\u76f8\u540c\uff0c\u4f46\u662f\u90fd\u53ef\u4ee5\u901a\u8fc7\u4e30\u5bcc\u53d8\u73b0\u573a\u666f\u8fbe\u5230\u53d8\u73b0\u589e\u957f\u7684\u76ee\u7684\uff1a\u5982\u7535\u5546\uff0c\u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u7684\u54c1\u7c7b\u3001\u8282\u65e5\u4fc3\u9500\u6d3b\u52a8\u3001IP\u5185\u5bb9\u5468\u8fb9\u3001\u7ebf\u4e0b\u4f53\u9a8c\u7b49\uff1b\u4e5f\u53ef\u4ee5\u901a\u8fc7\u589e\u52a0\u4e2a\u522b\u65b0\u529f\u80fd\u53bb\u523a\u6fc0\u6301\u7eed\u8425\u6536\u3002<\/p>\n\n\n\n<p><strong>\u4e2a\u6027\u5316\u63a8\u8350<\/strong><\/p>\n\n\n\n<p>\u53d8\u73b0\u73af\u8282\uff0c\u4e2a\u6027\u5316\u7b56\u7565\u4e5f\u662f\u4e00\u79cd\u5f88\u597d\u7684\u53d8\u73b0\u624b\u6bb5\u3002\u6839\u636e\u7528\u6237\u7684\u641c\u7d22\u5386\u53f2\u3001\u8d2d\u4e70\u8bb0\u5f55\u3001\u6d4f\u89c8\u4e60\u60ef\u4ee5\u53ca\u5176\u4ed6\u76f8\u4f3c\u7528\u6237\u7684\u4e60\u60ef\u7b49\u6570\u636e\u9009\u62e9\u5411\u7528\u6237\u63a8\u8350\u5546\u54c1\u548c\u5185\u5bb9\uff0c\u8ba9\u7528\u6237\u83b7\u5f97\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4e2a\u6027\u5316\u63a8\u8350\u8981\u6ce8\u610f\u7528\u6237\u7684\u9690\u79c1\u8fb9\u754c\u3002\u6211\u4eec\u53ef\u4ee5\u5148\u9080\u8bf7\u4e00\u90e8\u5206\u7528\u6237\u5c1d\u8bd5\u4f7f\u7528\uff0c\u6536\u96c6\u8fd9\u90e8\u5206\u7528\u6237\u7684\u53cd\u9988\uff0c\u8bc4\u4f30\u4e2a\u6027\u5316\u63a8\u8350\u7684\u6548\u679c\uff0c\u6700\u7ec8\u8003\u8651\u662f\u5426\u5168\u9762\u63a8\u5e7f\u3002<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">05 \u62c9\u65b0Acquisition<\/h3>\n\n\n\n<p><strong>1.5.1\u8ba4\u77e5\uff1a\u4f60\u7684\u62c9\u65b0\u5065\u5eb7\u5417<\/strong><\/p>\n\n\n\n<p>2018\u5e741\u6708\uff0c\u745e\u5e78\u5496\u5561\u5728\u795e\u5dde\u4f18\u8f66\u96c6\u56e2\u5efa\u7acb\u8d77\u7b2c\u4e00\u5bb6\u95e8\u5e97\uff0c2\u4e2a\u6708\u540e\uff0c\u745e\u5e78\u5496\u5561\u5982\u6625\u7b0b\u822c\u5728\u5317\u4eac\u3001\u4e0a\u6d77\u3001\u6210\u90fd\u3001\u53a6\u95e8\u7b4911\u5ea7\u57ce\u5e02\u5efa\u7acb\u81ea\u5df1\u7684\u7ebf\u4e0b\u95e8\u5e97\uff1b7\u6708\uff0c\u745e\u5e78\u5496\u5561\u5b8c\u62102\u4ebf\u7f8e\u5143A\u8f6e\u878d\u8d44\uff0c\u4f30\u503c\u8d85\u8fc710\u4ebf\u7f8e\u5143\u2026\u2026\u81f32018\u5e74\u5e95\uff0c\u4ee5\u8865\u8d34\u548c\u4f18\u60e0\u83b7\u53d6\u7528\u6237\u7684\u745e\u5e78\uff0c\u5356\u51fa\u4e86 8,968 \u4e07\u676f\u5496\u5561\uff0c\u5165\u9a7b40\u591a\u4e2a\u57ce\u5e02\uff0c\u5f00\u51fa 2,073 \u5bb6\u95e8\u5e97\uff0c\u6d88\u8d39\u5ba2\u6237\u6570\u4e3a 1,254 \u4e07\uff0c\u4e09\u4e2a\u6708\u5185\u7684\u590d\u8d2d\u7387\u8d85\u8fc7 50%\uff0c\u8fdb\u884c\u7b2c2\u8f6e\u878d\u8d44\uff0c\u4f30\u503c\u8fd122\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u4eae\u773c\u7684\u6210\u7ee9\u5355\u80cc\u540e\uff0c\u968f\u4e4b\u800c\u6765\u7684\u662f\u8d85\u5f3a\u6269\u5f20\u7684\u8d1f\u9762\u5f71\u54cd\uff1a\u5f00\u4e1a9\u4e2a\u6708\u4e8f\u635f8\u4ebf\uff0c\u6700\u8fd1\u53c8\u4f20\u51fa\u901a\u8fc7\u62b5\u62bc\u5496\u5561\u673a\u3001\u5976\u7bb1\u3001\u7c89\u4ed3\u83b7\u5f97\u4e2d\u5173\u6751\u79df\u8d414,500\u4e07\u5143\u878d\u8d44\u2026\u2026<\/p>\n\n\n\n<p>\u745e\u5e78\u501f\u52a9\u4e86\u4e92\u8054\u7f51\u624b\u6bb5\uff0c\u901a\u8fc7\u6253\u6298\u4f18\u60e0\u3001\u5206\u4eab\u5956\u52b1\u3001\u65b0\u5a92\u4f53\u5e7f\u544a\u7b49\u65b9\u5f0f\uff0c\u5927\u91cf\u70e7\u94b1\u8865\u8d34\uff0c\u5feb\u901f\u83b7\u53d6\u7528\u6237\u3002\u6bd4\u5982\uff0c\u7528\u6237\u7b2c\u4e00\u6b21\u6ce8\u518capp\uff0c\u5c31\u53ef\u4ee5\u514d\u8d39\u9886\u53d6\u4e00\u676f\u5496\u5561\uff0c\u62c9\u4e00\u4e2a\u65b0\u7528\u6237\u8fd8\u53ef\u4ee5\u518d\u514d\u8d39\u9886\u53d6\u4e00\u676f\u5496\u5561\uff1b\u4e4b\u540e\u7528\u6237\u8fd8\u4f1a\u4e0d\u65ad\u7684\u6536\u5230\u63a8\u9001\u4f18\u60e0\u5238\u3002\u4f46\u662f\uff0c\u8865\u8d34\u5438\u5f15\u7528\u6237\u7684\u7b56\u7565\u80fd\u591f\u7ef4\u6301\u591a\u4e45\uff0c\u745e\u5e78\u7684\u5546\u4e1a\u6a21\u5f0f\u662f\u5426\u80fd\u591f\u8d70\u5f97\u957f\u8fdc\uff0c\u8fd9\u4e9b\u90fd\u9700\u8981\u6253\u4e0a\u4e00\u4e2a\u95ee\u53f7\u3002<\/p>\n\n\n\n<p>\u636e\u7b2c\u4e09\u65b9\u6570\u636e\u62a5\u9053\uff0c\u57282018\u5e74\u7684\u524d\u4e5d\u4e2a\u6708\u4e4b\u4e2d\uff0c\u745e\u5e78\u5496\u5561\u7684\u7d2f\u79ef\u8425\u6536\u4e3a3.75\u4ebf\u5143\uff0c\u51c0\u4e8f\u635f\u8fbe\u52308.57\u4ebf\u5143\u3002\u5229\u6da6\u5448\u73b0\u8d1f\u589e\u957f\u7684\u72b6\u6001\u3002\u5982\u679c\u524d\u4e5d\u4e2a\u6708\u5356\u51fa\u7684\u5496\u5561\u6570\u91cf\u57283,000\u4e07\u676f\u7684\u8bdd\uff0c\u90a3\u4e48\u6bcf\u5356\u51fa\u4e00\u676f\u5496\u5561\uff0c\u745e\u5e78\u7684\u4e8f\u635f\u5c31\u8fbe\u523010\u5143\u4e4b\u591a\u3002<\/p>\n\n\n\n<p>\u4e0d\u8003\u8651\u6700\u540e\u628a\u516c\u53f8\u5356\u51fa\u5957\u73b0\u7684\u505a\u6cd5\uff0c\u76f2\u76ee\u7684\u70e7\u94b1\u6700\u540e\u90fd\u4f1a\u8d70\u5411\u75af\u72c2\uff0c\u4e8b\u5b9e\u679c\u7136\u5982\u6b64\u2026\u2026<\/p>\n\n\n\n<p>\u505a\u751f\u610f\u7684\u672c\u8d28\u662f\u4ec0\u4e48\uff1f\u6211\u4eec\u90fd\u77e5\u9053\u7684\u4e00\u4e2a\u516c\u5f0f\uff1a\u5229\u6da6=\u6536\u5165-\u6210\u672c<\/p>\n\n\n\n<p>\u60f3\u8981\u8d5a\u94b1\uff0c\u5c31\u8981\u201c\u6709\u5229\u53ef\u56fe\u201d\u3002\u5728\u65b0\u7528\u6237\u7684\u83b7\u53d6\u4e0a\uff0c\u9700\u8981\u8003\u8651\u7528\u6237\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u4e2d\u7ed9\u4f01\u4e1a\u521b\u9020\u7684\u4ef7\u503c\uff08LTV : Life Time Value\uff09\u662f\u5426\u5927\u4e8e\u83b7\u53d6\u8fd9\u4e2a\u65b0\u7528\u6237\u6240\u9700\u8981\u7684\u6210\u672c\uff08CAC: Customer Acquisition Cost\uff09\u3002\u5426\u5219\uff0c\u62c9\u6765\u7684\u7528\u6237\u8d8a\u591a\uff0c\u516c\u53f8\u8d54\u5f97\u5c31\u8d8a\u591a\uff0c\u8fd9\u4e5f\u662f\u745e\u5e78\u76ee\u524d\u7684\u72b6\u6001\u2014\u2014\u201c\u8d54\u672c\u8d5a\u5406\u559d\u201d\u3001\u201c\u7528\u534e\u5c14\u8857\u7684\u94b1\u8bf7\u4e2d\u56fd\u4eba\u559d\u5496\u5561\u7684\u826f\u5fc3\u4f01\u4e1a\u201d\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u521d\u521b\u4f01\u4e1a\u4f1a\u53c2\u8003\u4e00\u4e9b\u6307\u6807\u6765\u8fdb\u884c\u5546\u4e1a\u51b3\u7b56\uff0c\u5176\u4e2d\u6700\u5e38\u4f7f\u7528\u7684\u6307\u6807\u662f\uff1aLTV \/ CAC\uff08\u5ba2\u6237\u5168\u751f\u547d\u5468\u671f\u4ef7\u503c\/\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff09\u7684\u6bd4\u503c\u3002\u4e00\u822c\u6765\u8bf4\uff0cLTV \/ CAC \u6bd4\u503c\u7684\u826f\u597d\u57fa\u51c6\u662f 3\u3002Pritzker \u7684\u98ce\u9669\u6295\u8d44\u8ba4\u4e3a\uff0cLTV \/ CAC\u5927\u4e8e3\uff0c\u516c\u53f8\u505a\u5230\u76c8\u5229\u7684\u6bd4\u7387\u6bd4\u8f83\u5927\uff1b\u800cLTV \/ CAC\u5c0f\u4e8e1\u65f6\uff0c\u5219\u4f1a\u8ba4\u4e3a\u662f\u4e00\u4e2a\u65e0\u76c8\u5229\u7684\u6b7b\u4ea1\u4e09\u89d2\u3002<\/p>\n\n\n\n<p>\u4e0d\u540c\u7684\u4ea7\u54c1\u6709\u4e0d\u540cLTV\u8ba1\u7b97\u65b9\u5f0f\u3002\u5982\u89c6\u9891\u7c7b\u8ba2\u9605\u5236\u4ea7\u54c1\uff0c\u5c31\u662f\uff1a\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u8ba2\u9605\u591a\u5c11\u4e2a\u6708\u7684\u670d\u52a1*\u6bcf\u4e2a\u6708\u7684\u5e73\u5747\u6536\u5165\uff08\u56e0\u4e3a\u5185\u5bb9\u7c7b\u4ea7\u54c1\u8fb9\u9645\u6210\u672c\u8f83\u4f4e\uff0c\u63d0\u4f9b\u4ea7\u54c1\u54c1\u7c7b\u5355\u4e00\uff0c\u6240\u4ee5LTV\u8ba1\u7b97\u8f83\u4e3a\u7b80\u5355\uff09\uff1b\u6e38\u620f\u7c7b\u4ea7\u54c1\u76c8\u5229\u6a21\u5f0f\u5c31\u8f83\u4e3a\u4e30\u5bcc\u4e86\uff0c\u5305\u62ec\uff1a\u4ed8\u8d39\u4e0b\u8f7d\u3001\u4ea7\u54c1\u5185\u8d2d\u4e70\u3001\u4ea4\u53c9\u63a8\u5e7f\u3001\u5e7f\u544a\u7b49\uff0c\u6e38\u620f\u7c7b\u4ea7\u54c1\u7684LTV\u8ba1\u7b97\u65b9\u5f0f\u4e3a\uff1aLTV=\uff08\u6bcf\u65e5\u6536\u5165\u00f7\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\uff09\u00d7\u751f\u547d\u5468\u671f\u65f6\u957f\uff1b\u5982\u679c\u662f\u7535\u5546\u4ea7\u54c1\uff0cLTV\u7684\u8ba1\u7b97\u65b9\u5f0f\u662f\u7528\u6237\u5e73\u5747\u8ba2\u5355\u4ef7\u503c*\u6bcf\u5e74\u8d2d\u4e70\u6b21\u6570*\u5e73\u5747\u7559\u5b58\u5e74\u6570\u6765\u8ba1\u7b97\u3002<\/p>\n\n\n\n<p><strong>CAC\uff08Customer Acquisition Cost\uff09<\/strong>\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c\u8ba1\u7b97\u65b9\u5f0f\u4e3a\uff1aCAC=\uff08\u8425\u9500\u603b\u8d39\u7528+\u9500\u552e\u603b\u8d39\u7528\uff09\/\u65b0\u589e\u7528\u6237\u6570<\/p>\n\n\n\n<p>\u6b64\u5916\u8fd8\u6709\u6df7\u5408CAC\u3001\u4ed8\u8d39CAC\u548c\u6ee1\u8f7dCAC\u7b49\u6982\u5ff5\uff0c\u8fd9\u4e9b\u90fd\u662f\u5bf9CAC\u7684\u7ec6\u5316\u3002\u5982\uff1a\u6df7\u5408CAC\u662f\u628a\u4ed8\u8d39\u6e20\u9053\u548c\u5929\u7136\u6e20\u9053\uff08\u5305\u62ec\u53e3\u53e3\u76f8\u4f20\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u5929\u7136\u641c\u7d22\uff09\u7684\u7528\u6237\u83b7\u53d6\u6210\u672c\u8fdb\u884c\u6df7\u5408\u8ba1\u7b97\uff1b\u4ed8\u8d39CAC\u662f\u5bf9\u4ed8\u8d39\u6e20\u9053\u7528\u6237\u83b7\u53d6\u5e73\u5747\u6210\u672c\u7684\u8ba1\u7b97\uff1b\u800c\u6ee1\u8f7dCAC\u5219\u5305\u62ec\u4e86\u5458\u5de5\u85aa\u916c\u3001\u5404\u7c7b\u5de5\u5177\u548c\u8bbe\u5907\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662fLTV \/ CAC\u6bd4\u7387\u9ad8\u5c31\u4e00\u5b9a\u597d\u5417\uff1f\u6211\u4eec\u8fd8\u8981\u6ce8\u610fPBP\uff08Payback period\uff09\u3002PBP\u662f\u6210\u672c\u56de\u6536\u7684\u901f\u5ea6\uff0c\u6216\u8005\u8bf4\u8d44\u91d1\u6d41\u8f6c\u7684\u901f\u5ea6\u3002\u5373\u4f7fLTV&gt;CAC\uff0c\u4f46\u662fPBP\u8fc7\u957f\uff0c\u4ecd\u7136\u6709GAME OVER\u7684\u5371\u9669\u3002\u4e00\u822c\u5e02\u573a\u4e0a\u8ba4\u4e3aPBP\u5728\u4e00\u5e74\u4ee5\u5185\u4e3a\u4f73\u3002\u56e0\u4e3aLTV\u7684\u8ba1\u7b97\u662f\u53ef\u4ee5\u957f\u8fbe5-10\u5e74\u7684\uff0c\u4f46\u73b0\u91d1\u6d41\u548c\u878d\u8d44\u538b\u529b\u5374\u662f\u9010\u5e74\u7d2f\u79ef\u7684\u3002PBP\u8d8a\u77ed\uff0c\u8d8a\u6709\u5229\u4e8e\u516c\u53f8\u7684\u73b0\u91d1\u6d41\u548c\u518d\u6295\u5165\uff0c\u4e5f\u80fd\u51cf\u8f7b\u516c\u53f8\u7684\u878d\u8d44\u538b\u529b\u7b49\u3002\u53ef\u4ee5\u8bf4\uff0c\u5e02\u573a\u597d\u7684\u65f6\u5019\uff0c\u6295\u8d44\u4eba\u91cd\u89c6LTV\uff0c\u5e02\u573a\u4e0d\u597d\u7684\u65f6\u5019\uff0c\u6295\u8d44\u4eba\u66f4\u91cd\u89c6PBP\u3002<\/p>\n\n\n\n<p><strong>1.5.2\u5229\u5668\uff1a\u4e0d\u53ef\u4e0d\u77e5\u7684\u7cbe\u7ec6\u5316\u62c9\u65b0\u6b65\u9aa4<\/strong><\/p>\n\n\n\n<p><strong>1.\u719f\u77e5\u4ea7\u54c1\u5b9a\u4f4d<\/strong><\/p>\n\n\n\n<p>\u62c9\u65b0\uff0c\u7b2c\u4e00\u6b65\u8fd8\u662f\u8981\u505a\u5230PFM\uff08\u5e02\u573a\u548c\u4ea7\u54c1\u7684\u543b\u5408\uff09\u3002\u6211\u4eec\u53ef\u4ee5\u4ece\u9762\u5411\u5bf9\u8c61\u3001\u4ea7\u54c1\u5f62\u6001\u3001\u6240\u5728\u884c\u4e1a\u3001\u76c8\u5229\u6a21\u5f0f\u3001\u7528\u6237\u5e73\u5747\u751f\u547d\u5468\u671f\u4ef7\u503c\u8003\u8651\u3002\u6211\u4eec\u4ee5\u77e5\u8bc6\u4ed8\u8d39\u9886\u57df\u4e24\u6b3e\u4ea7\u54c1\uff1a\u5f97\u5230\u3001\u6df7\u6c8c\u5927\u5b66\u4e3a\u4f8b\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"873\" height=\"395\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-352.jpg\" alt=\"\" class=\"wp-image-30308\"\/><\/figure><\/div>\n\n\n\n<p>\u4ece\u4e0a\u9762\u56db\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u77e5\u8bc6\u4ed8\u8d39\u884c\u4e1a\u7684\u4ea7\u54c1\u5f62\u6001\u3001\u76c8\u5229\u6a21\u5f0f\u5927\u4f53\u76f8\u540c\uff0c\u4f46\u662f\uff0c\u4e24\u8005\u6210\u529f\u7684\u5730\u65b9\u5728\u4e8e\u201c\u4ea7\u54c1\u5185\u5bb9\u201d\u548c\u201c\u9762\u5411\u5bf9\u8c61\u201d\u7684\u6210\u529f\u5b9a\u4f4d\u3002<\/p>\n\n\n\n<p>\u300c\u5f97\u5230\u300d\u901a\u8fc7\u5bf9\u4e13\u680f\u7684\u6253\u78e8\uff0c\u4ece\u300a\u859b\u5146\u4e30\u7684\u5317\u5927\u7ecf\u6d4e\u5b66\u8bfe\u300b\u5f00\u59cb\uff0c\u9010\u6e10\u786e\u7acb\u4e86\u4e00\u79cd\u77e5\u8bc6\u7cbe\u82f1\u5728\u4e92\u8054\u7f51\u65f6\u4ee3\u6253\u7834\u56f4\u5899\u7684\u6982\u5ff5\uff0c\u540e\u7eed\u5f97\u5230\u5927\u5b66\u9650\u5b9a\u4eba\u6570\u3001\u5c11\u5e74\u5f97\u5230\u7684\u5185\u5bb9\u5236\u4f5c\uff0c\u90fd\u662f\u6cbf\u88ad\u7740\u4e00\u79cd\u7cbe\u82f1\u7684\u6c14\u606f\uff1b\u300c\u6df7\u6c8c\u5927\u5b66\u300d\u5b9a\u4f4d\u4e8e\u521b\u4e1a\u8005\u5219\u66f4\u52a0\u5c0f\u4f17\uff0c\u6240\u4ee5\u6df7\u6c8c\u5927\u5b66\u66f4\u504f\u91cd\u4e8e\u7ebf\u4e0b\u5927\u8bfe\u548c\u7ebf\u4e0a\u793e\u7fa4\uff0c\u56e0\u4e3a\u793e\u4ea4\u5c5e\u6027\u5bf9\u4e8e\u521b\u4e1a\u8005\u6765\u8bf4\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p>\u4e24\u8005\u5982\u4eca\u5982\u6b64\u6210\u529f\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f52\u529f\u4e8e\u5b83\u4eec\u7684\u4ea7\u54c1\u5b9a\u4f4d\u6e05\u6670\uff0c\u5e76\u6210\u529f\u5730\u5c06\u4ea7\u54c1\u4f20\u9012\u7ed9\u4e86\u7528\u6237\uff0c\u8ba9\u7528\u6237\u611f\u77e5\u5230\u4ea7\u54c1\u7684\u5b9a\u4f4d\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u627e\u5230\u76ee\u6807\u7528\u6237\u7684\u524d\u63d0\u662f\u627e\u5230\u81ea\u5df1\u4ea7\u54c1\u7684\u5b9a\u4f4d\u3002<\/p>\n\n\n\n<p><strong>2.\u5206\u6790\u7528\u6237<\/strong><\/p>\n\n\n\n<p>\u4efb\u4f55\u4e00\u4e2a\u7528\u6237\u83b7\u53d6\u7684\u7b56\u7565\u90fd\u662f\u5efa\u7acb\u5728\u4e86\u89e3\u76ee\u6807\u7528\u6237\u7279\u5f81\u7684\u57fa\u7840\u4e4b\u4e0a\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u4ea7\u54c1\u6709\u4e00\u4e2a\u5927\u6982\u65b9\u5411\uff0c\u518d\u901a\u8fc7\u5185\u6d4b\u3001\u79cd\u5b50\u7528\u6237\u8c03\u7814\u3001\u65e9\u671f\u7528\u6237\u5206\u6790\uff0c\u6162\u6162\u5b9a\u4f4d\u51fa\u7528\u6237\u7fa4\u4f53\u753b\u50cf\u3002<\/p>\n\n\n\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u4e00\u5171\u6709\u4e09\u4e2a\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<p>1. \u4ece\u73b0\u6709\u7528\u6237\u4e2d\u627e\u5230\u300c\u771f\u6b63\u7528\u6237\u300d\u3002\u771f\u6b63\u7528\u6237\u5c31\u662f\u9ad8\u7559\u5b58\u3001\u8fdb\u884c\u6838\u5fc3\u884c\u4e3a\u9891\u7387\u9ad8\u3001\u6838\u5fc3\u884c\u4e3a\u5b8c\u6210\u5ea6\u9ad8\u7684\u7528\u6237\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u4e2a\u4e8c\u624b\u4e66\u7ebf\u4e0a\u4ea4\u6613\u4e66\u5e97\uff0c\u5982\u679c\u7528\u6237\u7559\u5b58\u9ad8\u4f46\u662f\u6ca1\u6709\u8fc7\u4ea4\u6613\u884c\u4e3a\uff0c\u90a3\u4e48\u4e5f\u4e0d\u7b97\u662f\u771f\u6b63\u7528\u6237\u3002<\/p>\n\n\n\n<p>2. &nbsp;\u627e\u5230\u771f\u6b63\u7528\u6237\u7684\u7279\u5f81\u3002\u627e\u5230\u300c\u771f\u6b63\u7528\u6237\u300d\u4e4b\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u5206\u6790\u4e00\u4e0b\u8fd9\u4e9b\u7528\u6237\u7684\u7279\u5f81\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ed6\u4eec\u662f\u8c01\uff1a\u5e74\u9f84\u3001\u6559\u80b2\u7a0b\u5ea6\u3001\u5174\u8da3\u3001\u5730\u57df\u3001\u6d88\u8d39\u80fd\u529b\u3001\u751f\u6d3b\u8282\u594f<\/li><li>\u4ed6\u4eec\u4ece\u54ea\u91cc\u6765\uff1a\u53ef\u4ee5\u901a\u8fc7\u7535\u8bdd\u8bbf\u8c08\u3001\u6ce8\u518c\u8868\u5355\u3001\u9080\u8bf7\u7801\u7b49\u65b9\u5f0f\u3002\u63a5\u7740\u4e8c\u624b\u4e66\u7ebf\u4e0a\u4ea4\u6613\u4e66\u5e97\u7684\u4f8b\u5b50\uff0c\u6211\u4eec\u901a\u8fc7\u7535\u8bdd\u8bbf\u8c08\u548c\u540e\u53f0\u6570\u636e\uff0c\u4e86\u89e3\u5230\u6211\u4eec\u7684\u7528\u6237\u662f\u751f\u6d3b\u4e8e\u4e00\u7ebf\u57ce\u5e02\uff0c\u5e74\u9f84\u572818-30\u5c81\u7684\u672c\u79d1\u4ee5\u4e0a\u7684\u7528\u6237\uff0c\u4ed6\u4eec\u5927\u591a\u662f\u901a\u8fc7\u670b\u53cb\u63a8\u8350\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\u3002<\/li><\/ul>\n\n\n\n<p>3. &nbsp;\u6309\u7167\u6b64\u7279\u5f81\u627e\u5230\u7528\u6237\u3002\u901a\u8fc7\u8fd9\u4e9b\u7279\u5f81\uff0c\u6211\u4eec\u9700\u8981\u5f62\u6210\u7528\u6237\u753b\u50cf\u3001\u786e\u5b9a\u63a8\u5e7f\u6e20\u9053\u3002\u6211\u4eec\u5728\u8fd9\u4e9b\u7528\u6237\u7279\u5f81\u4e2d\uff0c\u786e\u5b9a\u4e86\u7528\u6237\u591a\u96c6\u4e2d\u4e8e\u9ad8\u6821\u3001\u79d1\u7814\u9662\u6240\u3001\u77e5\u8bc6\u5bc6\u96c6\u578b\u5de5\u4f5c\u533a\u6216\u662fCBD\uff0c\u6d88\u8d39\u591a\u503e\u5411\u4e8e\u793e\u79d1\u7c7b\u4e66\u7c4d\u3002\u6700\u7ec8\uff0c\u901a\u8fc7\u7528\u6237\u753b\u50cf\uff0c\u6211\u4eec\u786e\u5b9a\u4f9d\u65e7\u91c7\u7528\u4eba\u62c9\u4eba\uff0c\u800c\u975e\u5e7f\u6492\u7f51\u7684\u5730\u63a8\u6a21\u5f0f\u8fdb\u884c\u62c9\u65b0\u3002<\/p>\n\n\n\n<p><strong>3. 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class=\"has-text-align-center wp-block-heading\">01 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class=\"has-text-align-center wp-block-heading\">02 \u4e09\u4e2a\u9636\u6bb5\u65b9\u6cd5\u8bba<\/h3>\n\n\n\n<p><strong>1.\u4ea7\u54c1\u51fa\u73b0\u4e4b\u524d\uff1a\u627e\u5230\u589e\u957f\u7684\u6839\u672c\u9a71\u52a8\u56e0\u7d20<\/strong><\/p>\n\n\n\n<p><strong>1.1 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\uff0c\u4ee5\u4fbf\u6211\u4eec\u80fd\u591f\u96c6\u4e2d\u7cbe\u529b\u805a\u7126\u5230\u6700\u5173\u952e\u7684\u70b9\u4e0a\u3002<\/p>\n\n\n\n<p>\u5728\u627e\u5230\u5317\u6781\u661f\u6307\u6807\u4e4b\u540e\uff0c\u6211\u4eec\u9700\u8981\u5bf9\u6307\u6807\u8fdb\u884c\u62c6\u89e3\uff0c\u4ee5\u4fbf\u53d1\u73b0\u5f71\u54cd\u589e\u957f\u7684\u95ee\u9898\uff0c\u5e76\u91c7\u53d6\u5bf9\u5e94\u7684\u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\uff0c\u4e0d\u7ba1\u6211\u4eec\u7684\u7b2c\u4e00\u5173\u952e\u6027\u6307\u6807\u662f\u4ec0\u4e48\uff0c\u589e\u957f\u90fd\u4e0d\u79bb\u4e0d\u5f00\u4e0a\u9762\u63d0\u5230\u7684\u589e\u957f\u9ed1\u5ba2\u6a21\u578bRARRA\uff1a\u7559\u5b58\u3001\u6fc0\u6d3b\u3001\u53d8\u73b0\u3001\u63a8\u8350\u3001\u83b7\u5ba2\u8fd95\u4e2a\u73af\u8282\u3002\u800c\u8fd9\u4e9b\u73af\u8282\u53c8\u4f1a\u53d7\u5230\u6e20\u9053\u3001\u4ea7\u54c1\u3001\u521b\u610f\u4e09\u4e2a\u8981\u7d20\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<p><strong>2.2\u4ece0\u52301\u589e\u957f<\/strong><\/p>\n\n\n\n<p>\u4ece0\u52301\u53ca\u65f6\u589e\u957f\u7684\u521d\u59cb\u9636\u6bb5\uff0c\u4e5f\u662f\u589e\u957f\u6700\u5173\u952e\u7684\u9636\u6bb5\uff0c\u662f\u4ea7\u54c1\u7684MVP\u548c\u51b7\u542f\u52a8\u9636\u6bb5\u3002\u8fd9\u4e2a\u9636\u6bb5\u4e3b\u8981\u662f\u901a\u8fc7\u6700\u5c0f\u53ef\u884c\u6027\u4ea7\u54c1\uff08MVP\uff09\u53bb\u9a8c\u8bc1\u75db\u70b9\u548c\u7528\u6237\u589e\u957f\u529f\u80fd\uff0c\u4e3b\u8981\u53ef\u5206\u4e3aMVP\u5f00\u53d1\u3001\u6d4b\u91cf\u3001\u8fed\u4ee3\u4e09\u4e2a\u73af\u8282\uff0c\u4e09\u4e2a\u73af\u8282\u5f62\u6210\u4e00\u4e2a\u5faa\u73af\u3002\u5982\u679c\u9a8c\u8bc1\u5931\u8d25\uff0c\u5219\u9700\u8981\u4e0d\u65ad\u8fdb\u884c\u65b9\u5411\u7684\u8c03\u6574\u548c\u8fed\u4ee3\u3002\u5982\u679c\u75db\u70b9\u88ab\u9a8c\u8bc1\u6b63\u786e\uff0c\u90a3\u4e48\u6211\u4eec\u63a5\u4e0b\u6765\u5c31\u53ef\u4ee5\u8fdb\u884c\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u4ea7\u54c1\u5f00\u53d1\uff0c\u4ee5\u5feb\u901f\u83b7\u53d6\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>2.3\u4ea7\u54c1\u9a71\u52a8\u589e\u957f<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u5728\u4ea7\u54c1\u53d1\u5c55\u521d\u671f\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u4e1a\u52a1\u65b9\u5411\u3001\u4ea7\u54c1\u672c\u8eab\u3001\u7528\u6237\u611f\u77e5\u7b49\u65b9\u9762\u53bb\u5f3a\u5316\u75db\u70b9\uff0c\u6253\u9020\u65e0\u5f62\u7684\u589e\u957f\u5f15\u64ce\u3002\u5728\u4e1a\u52a1\u65b9\u9762\uff0c\u6211\u4eec\u8981\u805a\u7126\u6838\u5fc3\u75db\u70b9\u4e1a\u52a1\uff1b\u5728\u4ea7\u54c1\u4e0a\uff0c\u6211\u4eec\u8981\u786e\u5b9a\u4ea7\u54c1\u7684\u4e3b\u7ebf\u529f\u80fd\uff1b\u5728\u7528\u6237\u611f\u77e5\u4e0a\uff0c\u6211\u4eec\u8981\u589e\u5f3a\u7528\u6237\u75db\u70b9\u611f\u77e5\u3002\u5f3a\u5316\u4ea7\u54c1\uff0c\u4ee5\u5f62\u6210\u5f3a\u5927\u7684\u7ade\u4e89\u58c1\u5792\u548c\u589e\u957f\u52bf\u80fd\u3002\u4ea7\u54c1\u597d\u624d\u662f\u771f\u7684\u597d\uff0c\u4e00\u6b3e\u4e0d\u597d\u7684\u4ea7\u54c1\uff0c\u518d\u5f3a\u7684\u589e\u957f\u56e2\u961f\u4e5f\u65e0\u4ece\u4e0b\u624b\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u6211\u4eec\u9700\u8981\u6253\u9020\u4e00\u4e9b\u80fd\u8ba9\u4ea7\u54c1\u81ea\u589e\u957f\u7684\u529f\u80fd\u548c\u6a21\u5757\uff0c\u4e3a\u4ea7\u54c1\u589e\u52a0\u81ea\u589e\u957f\u57fa\u56e0\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4ea7\u54c1\u77e9\u9635\u548c\u7ec4\u5408\u6765\u9a71\u52a8\u589e\u957f\uff0c\u5373\u901a\u8fc7\u4e0d\u540c\u7684\u4e1a\u52a1\u7ebf\u548c\u4ea7\u54c1\u7ec4\u5408\uff0c\u5171\u540c\u6784\u6210\u4e00\u4e2a\u4ea7\u54c1\u589e\u957f\u96c6\u7fa4\u3002\u8fd9\u4e9b\u4e1a\u52a1\u548c\u4ea7\u54c1\u5728\u6574\u4e2a\u4ea7\u54c1\u77e9\u9635\u4e2d\u627f\u62c5\u7740\u4e0d\u540c\u7684\u804c\u80fd\u548c\u89d2\u8272\uff0c\u4ed6\u4eec\u76f8\u4e92\u534f\u540c\uff0c\u53d1\u4e92\u4e3a\u652f\u6301\uff0c\u76f8\u4e92\u5bfc\u6d41\uff0c\u5171\u540c\u5e26\u52a8\u7528\u6237\u589e\u957f\u3002<\/p>\n\n\n\n<p><strong>2.4\u901a\u8fc7\u6e20\u9053\u62c9\u52a8\u589e\u957f<\/strong><\/p>\n\n\n\n<p>\u6e20\u9053\u53ef\u4ee5\u4e3a\u7528\u6237\u589e\u957f\u5e26\u6765\u5de8\u5927\u7684\u6d41\u91cf\u3002\u6e20\u9053\u7684\u597d\u574f\uff0c\u5c06\u76f4\u63a5\u51b3\u5b9a\u83b7\u5ba2\u7684\u8d28\u91cf\uff0c\u800c\u83b7\u5ba2\u8d28\u91cf\u53c8\u4f1a\u5f71\u54cd\u540e\u7eed\u7528\u6237\u7684\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u53d8\u76f8\u7b49\u589e\u957f\u9ed1\u5ba2\u7684\u5404\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n<p>\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u6e20\u9053\u4ece\u4e2d\u5fc3\u5316\u5230\u53bb\u4e2d\u5fc3\u5316\uff0c\u7528\u6237\u4ee5\u5708\u5c42\u7684\u5f62\u5f0f\u56f4\u7ed5\u591a\u4e2d\u5fc3\u7684\u8282\u70b9\u8fdb\u884c\u805a\u96c6\uff0c\u56e0\u6b64\u8981\u5f71\u54cd\u7528\u6237\u5fc5\u987b\u901a\u8fc7\u5708\u5c42\uff0c\u5708\u5c42\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\u5bf9\u7528\u6237\u589e\u957f\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>2.5\u901a\u8fc7\u521b\u610f\u5f15\u7206\u589e\u957f<\/strong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class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"994\" height=\"360\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-353.jpg\" alt=\"\" class=\"wp-image-30309\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\">\u6587\uff1a\u4eac\u4e1c\u96f6\u552e\u6280\u672f<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" 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