{"id":30134,"date":"2020-04-19T22:54:20","date_gmt":"2020-04-19T14:54:20","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=30134"},"modified":"2020-04-19T22:54:22","modified_gmt":"2020-04-19T14:54:22","slug":"%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e7%9a%84%e5%89%8d%e6%8f%90-%e5%af%bb%e6%89%bepmf%ef%bd%9c-%e7%be%8e%e7%8e%b2s","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/30134.html","title":{"rendered":"\u589e\u957f\u9ed1\u5ba2\u7684\u524d\u63d0\u2014\u2014\u5bfb\u627ePMF\uff5c \u7f8e\u73b2s"},"content":{"rendered":"\n<p>\u589e\u957f\u56f0\u96be\u3001\u9884\u7b97\u7f29\u51cf\u3001\u83b7\u5ba2\u6210\u672c\u6500\u5347\u3001\u4eba\u53e3\u7ea2\u5229\u6d88\u5931\u7b49\u7b49\uff0c\u8fd9\u4e9b\u6765\u81ea\u5185\u5916\u90e8\u7684\u538b\u529b\u5747\u5c06\u4f01\u4e1a\u8fc7\u5f80\u7684\u7c97\u653e\u5f0f\u83b7\u5ba2\u8f6c\u5411\u7cbe\u7ec6\u5316\u8fd0\u8425\u65b9\u5411\uff0c\u62e5\u6709<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u903b\u8f91\u5c31\u8d8a\u53d1\u91cd\u8981\u3002\u7ffb\u9605\u4e86\u51e0\u672c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4e66\u7c4d\uff0c\u67e5\u9605\u4e86\u76f8\u5173\u6587\u732e\u8d44\u6599\uff0c\u6536\u83b7\u9887\u591a\u3002\u73b0\u5728\u5c06\u5bf9\u589e\u957f\u9ed1\u5ba2\u7684\u8ba4\u8bc6\u548c\u611f\u609f\u5206\u4eab\u7ed9\u5927\u5bb6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/pmf\" title=\"PMF\" target=\"_blank\">PMF<\/a><\/span>\u7684\u542b\u4e49\u662f\u4ea7\u54c1\u5e02\u573a\u5951\u5408<\/strong><\/h2>\n\n\n\n<p>\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u7684\u4f5c\u8005\u8303\u51b0\u8bf4\u8fc7<strong>\u201c\u00a0\u51ed\u7edd\u5927\u591a\u6570\u4ea7\u54c1\u5b83\u7684\u5b58\u5728\u4ef7\u503c\u4e4b\u4f4e\uff0c\u6839\u672c\u8f6e\u4e0d\u5230\u53bb\u8c08\u8bba\u589e\u957f\u9ed1\u5ba2\u201d<\/strong>\u3002<\/p>\n\n\n\n<p>\u7f8e\u56fd\u54a8\u8be2\u516c\u53f8CBInsights\u66fe\u7ecf\u505a\u8fc7\u8c03\u7814\uff0c\u5206\u6790\u521b\u4e1a\u516c\u53f8\u5931\u8d25\u7684\u539f\u56e0\uff0c\u6392\u5728\u7b2c\u4e00\u4f4d\u7684\u5c31\u662f\u6ca1\u6709\u5206\u6790\u9700\u6c42\u5c31\u8d38\u7136\u5f00\u53d1\u4ea7\u54c1\uff0c\u5360\u5230\u4e8642%\u3002\u9700\u6c42\u662f\u50ac\u751f\u4ea7\u54c1\u7684\u7b2c\u4e00\u539f\u52a8\u529b\uff0c\u6c89\u6d78\u5728\u81ea\u55e8\u4ea7\u751f\u7684\u4ea7\u54c1\u7edd\u5927\u591a\u6570\u662f\u4f4e\u4ef7\u503c\u7684\u3001\u4e0e\u6210\u529f\u80cc\u9053\u800c\u9a70\u7684\u4ea7\u54c1\u3002<strong>\u56e0\u6b64\u7406\u89e3\u7528\u6237\u7684\u9700\u6c42\u3001\u627e\u5230\u6709\u6548\u7684\u5e02\u573a\u662f\u4e00\u5bb6\u516c\u53f8\u6210\u8d25\u7684\u5173\u952e<\/strong>\uff0c\u5373\u627e\u5230\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\u70b9\u662f\u521d\u671f\u552f\u4e00\u91cd\u8981\u7684\u4e8b\u60c5\uff0c\u8fd9\u4e00\u5951\u5408\u4e5f\u88ab\u79f0\u4e3a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\u3002<\/p>\n\n\n\n<p>PMF\u8fd9\u4e2a\u6982\u5ff5\u6700\u65e9\u662f2007\u5e74\u7531\u7f51\u666f\u516c\u53f8\u7684\u8054\u5408\u521b\u59cb\u4ebaMarc Andreesen\u63d0\u51fa\uff0cProduct Market Fit\uff0c\u542b\u4e49\u662f\u4ea7\u54c1\u4e0e\u5e02\u573a\u76f8\u5951\u5408\uff0c\u518d\u901a\u4fd7\u70b9\u8bb2\u5c31\u662f\u5e02\u573a\u4e0a\u6709\u4e00\u4e2a\u89c4\u6a21\u8fd8\u4e0d\u7b97\u5c0f\u7684\u76ee\u6807\u5ba2\u6237\u7fa4\u5b58\u5728\uff0c\u4f60\u7684\u4ea7\u54c1\u6b63\u597d\u80fd\u6ee1\u8db3\u5ba2\u6237\u7fa4\u7684\u9700\u6c42\uff0c\u5e76\u4e14\u5ba2\u6237\u7fa4\u613f\u610f\u4e3a\u8fd9\u4e2a\u4ea7\u54c1\u4ed8\u8d39\u3002<\/p>\n\n\n\n<p>Marc Andreesen\u8ba4\u4e3a\u6240\u6709\u7684\u521b\u4e1a\u516c\u53f8\u53ea\u6709\u4e24\u79cd\u72b6\u6001\uff0c\u4e00\u7c7b\u662f\u627e\u5230PMF\u7684\uff0c\u53e6\u4e00\u7c7b\u662f\u6ca1\u6709\u627e\u5230\u7684\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5df2\u7ecf\u627e\u5230PMF\u7684\u516c\u53f8\uff0c\u610f\u5473\u7740\u6b63\u5728\u4e00\u4e2a\u8db3\u591f\u597d\u7684\u5e02\u573a\u4e2d\uff0c\u6709\u80fd\u591f\u6ee1\u8db3\u5e02\u573a\u9700\u6c42\u7684\u4ea7\u54c1\uff0c\u5df2\u7ecf\u5177\u5907\u4e86\u89c4\u6a21\u5316\u80fd\u529b\u7684\u57fa\u7840\u6027\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u6ca1\u6709\u627e\u5230PMF\u7684\u516c\u53f8\uff0c\u4efb\u4f55\u7684\u589e\u957f\u7b56\u7565\u90fd\u662f\u5f92\u52b3\uff0c\u5728\u9519\u8bef\u7684\u65b9\u5411\u4e0a\u8d70\u7684\u8d8a\u8fdc\uff0c\u5931\u8d25\u7684\u4ee3\u4ef7\u5c31\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u5bb6\u516c\u53f8\u800c\u8a00\uff0c\u6709\u6548\u7684\u5e02\u573a\u662f\u6210\u8d25\u7684\u6700\u5173\u952e\u56e0\u7d20\uff0c\u4f46\u662f\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4ea7\u54c1\u5c31\u4e0d\u91cd\u8981\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u6839\u636ePMF\u91d1\u5b57\u5854\u6a21\u578b\uff0c\u6700\u4e0b\u9762\u4e24\u5c42\u662f\u5e02\u573a\u56e0\u7d20\u2014\u2014\u5305\u542b\u76ee\u6807\u7528\u6237\u548c\u672a\u88ab\u6ee1\u8db3\u7684\u9700\u6c42\uff0c\u8fd9\u662f\u91d1\u5b57\u5854\u4e0a\u5c42\u4ea7\u54c1\u7684\u575a\u56fa\u57fa\u77f3<\/strong>\uff0c\u53ea\u6709\u627e\u51c6\u5e02\u573a\uff0c\u5728\u4e00\u4e2a\u975e\u5e38\u597d\u7684\u5e02\u573a\u91cc\uff0c\u6709\u7740\u5927\u91cf\u6f5c\u5728\u7684\u5ba2\u6237\u7fa4\u4f53\uff0c\u4ece\u800c\u5e02\u573a\u672c\u8eab\u4f1a\u5f15\u5bfc\u516c\u53f8\u505a\u51fa\u4e0e\u4e4b\u5951\u5408\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u76f8\u53cd\uff0c\u5728\u4e00\u4e2a\u7cdf\u7cd5\u7684\u5e02\u573a\u91cc\uff0c\u7f3a\u5c11\u6f5c\u5728\u5ba2\u6237\uff0c\u5373\u4f7f\u5f00\u53d1\u51fa\u4e86\u6700\u51fa\u8272\u7684\u4ea7\u54c1\uff0c\u62e5\u6709\u518d\u591a\u7684\u8425\u9500\u9884\u7b97\uff0c\u4f7f\u7528\u66f4\u591a\u7684\u589e\u957f\u624b\u6bb5\uff0c\u6700\u7ec8\u7684\u7ed3\u5c40\u4e5f\u53ea\u6709\u5931\u8d25\u3002<\/p>\n\n\n\n<p><strong>\u5f53\u4e00\u4e2a\u4f1f\u5927\u7684\u4ea7\u54c1\u9047\u5230\u7cdf\u7cd5\u7684\u5e02\u573a\uff0c\u53ea\u80fd\u662f\u4e58\u5174\u800c\u6765\uff0c\u8d25\u5174\u800c\u5f52\u3002\u5f53\u4e00\u4e2a\u7cdf\u7cd5\u7684\u4ea7\u54c1\u9047\u5230\u4f1f\u5927\u7684\u5e02\u573a\uff0c\u4e5f\u53ea\u80fd\u88ab\u6df9\u6ca1\u5728\u5e02\u573a\u91cc\u3002\u53ea\u6709\u5f53\u4e00\u4e2a\u4f1f\u5927\u7684\u4ea7\u54c1\u9047\u5230\u4f1f\u5927\u7684\u5e02\u573a\uff0c\u624d\u4f1a\u53d1\u751f\u4e00\u4e9b\u795e\u5947\u7684\u4e8b\u60c5\u3002<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"594\" height=\"404\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-267.jpg\" alt=\"\" class=\"wp-image-30135\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u627e\u5230PMF\u662f\u552f\u4e00\u91cd\u8981\u7684\u4e8b\u60c5<\/strong><\/h2>\n\n\n\n<p>\u6240\u6709\u516c\u53f8\u7684\u751f\u547d\u90fd\u53ef\u4ee5\u88ab\u5206\u6210\u4e24\u90e8\u5206\uff0c\u5373\u627e\u5230PMF\u524d\u548c\u627e\u5230PMF\u540e\u3002<\/p>\n\n\n\n<p><strong>\u5728\u627e\u5230PMF\u524d\uff0c\u5e94\u8be5\u907f\u514d\u5927\u529b\u7684\u5e02\u573a\u8425\u9500\u63a8\u5e7f\u548c\u589e\u957f\u9ed1\u5ba2\u884c\u4e3a\uff0c\u5e94\u8be5\u65e0\u9650\u4e13\u6ce8\u4e8e\u627e\u5230PMF\uff0c\u8981\u89e3\u51b3\u7684\u5173\u952e\u95ee\u9898\u662f\u201c\u662f\u5426\u521b\u9020\u4e86\u4e00\u4e2a\u7528\u6237\u9700\u8981\u7684\u4ea7\u54c1\uff1f\u201d\uff0c\u5e76\u5728\u8fc7\u7a0b\u4e2d\u4e0d\u65ad\u63a2\u7d22\uff0c\u6839\u636e\u5e02\u573a\u53cd\u9988\u8fdb\u884c\u4f18\u5316\u6216\u8f6c\u578b\uff0c\u76f4\u81f3\u627e\u5230PMF<\/strong>\u3002<\/p>\n\n\n\n<p>\u627e\u5230PMF\u4e4b\u540e\u624d\u662f\u8981\u9762\u4e34\u201c\u5982\u4f55\u5f00\u59cb\u52a0\u901f\u589e\u957f\uff1f\u201d\u3002<\/p>\n\n\n\n<p>Instagram\u7684\u524d\u8eab\u662fburbn\uff0c\u7ed3\u5408\u4e86\u5730\u7406\u4f4d\u7f6e\u7b7e\u5230\u670d\u52a1+\u793e\u4ea4\u6e38\u620f\uff0c\u7528\u6237\u4e0d\u4ec5\u53ef\u4ee5\u5728\u6240\u5904\u5730\u7406\u4f4d\u7f6e\u7b7e\u5230\uff0c\u8fd8\u53ef\u4ee5\u89c4\u5212\u672a\u6765\u7684\u884c\u7a0b\u3001\u5728\u8bbe\u5b9a\u7684\u865a\u62df\u7a7a\u95f4\u91cc\u89d2\u8272\u626e\u6f14\u3001\u5206\u4eab\u7167\u7247\u7b49\u3002<\/p>\n\n\n\n<p>\u7ecf\u8fc7\u4e0d\u65ad\u7684\u6253\u78e8\u4ea7\u54c1\u539f\u578b\uff0c\u4ea7\u54c1\u987a\u5229\u4e0a\u7ebf\uff0c\u7ed3\u679c\u5374\u662f\u65e0\u4eba\u95ee\u6d25\uff0c\u7528\u6237\u91cf\u52c9\u5f3a\u8fbe\u5230\u4e861000\u4eba\u3002\u9762\u5bf9\u8fd9\u6837\u7684\u6253\u51fb\uff0c\u521b\u59cb\u4eba\u5bf9\u7528\u6237\u884c\u4e3a\u6570\u636e\u8fdb\u884c\u5206\u6790\uff0c\u53d1\u73b0\u7528\u6237\u6700\u559c\u6b22\u7684\u662fburbn\u7684\u7167\u7247\u5206\u4eab\u529f\u80fd\uff0c\u4e8e\u662f\u521b\u59cb\u4eba\u51b3\u5b9a\u8c03\u8f6c\u65b9\u5411\u8fdb\u884c\u8f6c\u578b\uff0c\u7cbe\u7b80\u529f\u80fd\uff0c\u53ea\u6293\u4f4f\u7528\u6237\u7684\u8fd9\u4e00\u4e2a\u6838\u5fc3\u9700\u6c42\u505a\u7cbe\u505a\u4e13\uff0c\u4e8e\u662f\u5c31\u6709\u4e86\u6211\u4eec\u6240\u77e5\u9053\u7684\u98ce\u9761\u5168\u7403\u7684\u7167\u7247\u5206\u4eab\u793e\u533aInstagram\u3002<\/p>\n\n\n\n<p>\u521b\u59cb\u4eba\u51ef\u6587\u66fe\u5728\u5a92\u4f53\u91c7\u8bbf\u4e2d\u8bf4\u8fc7\u201cburbn\u51fa\u5e08\u4e0d\u5229\uff0c\u662f\u4e00\u4e2a\u9519\u8bef\u7684\u5f00\u59cb\u3002\u4f46\u4e16\u754c\u4e0a\u6700\u597d\u7684\u4ea7\u54c1\u90fd\u66fe\u8131\u80ce\u4e8e\u5176\u5b83\u4ea7\u54c1\uff0c\u4f60\u9700\u8981\u7684\u662f\u53d1\u73b0\uff0c\u8ba9\u5b83\u8fdb\u5316\u6210\u522b\u7684\u4e1c\u897f\u201d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"596\" height=\"161\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-268.jpg\" alt=\"\" class=\"wp-image-30136\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PMF\u9700\u8981\u52a8\u6001\u8c03\u6574<\/strong><\/h2>\n\n\n\n<p><strong>\u5bfb\u627ePMF\u5e76\u4e0d\u4ec5\u4ec5\u662f\u521b\u4e1a\u516c\u53f8\u6216\u8005\u65b0\u4ea7\u54c1\u7684\u4e13\u5c5e\u4efb\u52a1\uff0c\u5bf9\u4e8e\u5927\u516c\u53f8\u548c\u6240\u6709\u4ea7\u54c1\u90fd\u662f\u6c38\u65e0\u6b62\u5883\u7684\u8def\u5f84\u3002<\/strong>\u5e02\u573a\u552f\u4e00\u4e0d\u53d8\u7684\u5c31\u662f\u53d8\u5316\uff0c\u4e0a\u4e00\u523b\u8fd8\u5728\u8ba8\u8bba\u7ebf\u4e0b\u8865\u4e60\u73ed\u7684\u6269\u5f20\uff0c\u4e0b\u4e00\u523b\u5c31\u56e0\u4e3a\u65b0\u51a0\u75ab\u60c5\u5f71\u54cd\uff0c\u5927\u6279\u7ebf\u4e0b\u8865\u4e60\u73ed\u5012\u95ed\uff0c\u53cd\u800c\u7ebf\u4e0a\u76f4\u64ad\u8bfe\u7a0b\u6210\u4e3a\u884c\u4e1a\u70ed\u8bcd\u3002<\/p>\n\n\n\n<p>\u5728\u4e92\u8054\u7f51\u5404\u7c7b\u6280\u672f\u521b\u65b0\u7684\u50ac\u52a8\u4e0b\uff0c\u7ecf\u5386\u4e86\u4ecePC\u5230\u79fb\u52a8\u4e92\u8054\u7f51\u53c8\u52305G\u3001\u4e91\u8ba1\u7b97\u3001AI\u7684\u6f14\u53d8\uff0c\u5e26\u6765\u7684\u662f\u5e02\u573a\u53d8\u5316\u901f\u5ea6\u8d8a\u6765\u8d8a\u5feb\uff0c\u7a97\u53e3\u7ea2\u5229\u671f\u8d8a\u6765\u8d8a\u77ed\u3002\u5982\u679c\u4e0d\u80fd\u6839\u636e\u5e02\u573a\u53d8\u5316\u52a8\u6001\u8c03\u6574PMF\uff0c\u6700\u7ecf\u5178\u7684\u7ed3\u5c40\u5c31\u5982\u5f53\u5e74\u56fa\u6267\u6b7b\u5b88\u585e\u73ed\u7684\u8bfa\u57fa\u4e9a\uff0c\u7531\u6700\u521d\u7684\u98ce\u9761\u5168\u7403\u5230\u6700\u7ec8\u7684\u9eef\u7136\u79bb\u573a\u3002<strong>\u5982\u4f55\u5bfb\u627ePMF<\/strong><\/p>\n\n\n\n<p><strong>\u627e\u51c6\u76ee\u6807\u5e02\u573a\uff0c\u5f62\u6210MVP\uff0c\u4ece\u4e00\u5c0f\u90e8\u5206\u4eba\u90a3\u91cc\u83b7\u5f97\u53cd\u9988\uff0c\u5e76\u4ee5\u6700\u4f4e\u7684\u6210\u672c\u6301\u7eed\u6539\u8fdb\u4ea7\u54c1\uff0c\u8fd9\u5c31\u662f\u5bfb\u627ePMF\u7684\u903b\u8f91\u3002<\/strong><\/p>\n\n\n\n<p>\u5bfb\u627ePMF\u7684\u6b65\u9aa4\u5982\u4ee5\u4e0b\u6d41\u7a0b\u56fe\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"510\" height=\"597\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-269.jpg\" alt=\"\" class=\"wp-image-30137\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u786e\u5b9a\u76ee\u6807\u7528\u6237<\/strong><\/p>\n\n\n\n<p>\u786e\u5b9a\u76ee\u6807\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u5e02\u573a\u8c03\u7814\u3001\u9762\u5bf9\u9762\u8bbf\u8c08\u7b49\u8c03\u7814\u6e20\u9053\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u6570\u636e\u5206\u6790\u3001\u7ecf\u9a8c\u6570\u636e\u7b49\u65b9\u6cd5\uff0c\u5728\u65e9\u671f\u786e\u5b9a\u7684\u76ee\u6807\u7528\u6237\u4e0d\u591f\u7cbe\u51c6\u6ca1\u6709\u5173\u7cfb\uff0c\u53ef\u4ee5\u5728\u540e\u7eed\u8fed\u4ee3\u4f18\u5316\u8fc7\u7a0b\u4e2d\u4e0d\u65ad\u4fee\u6b63\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u9700\u6c42<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u9700\u6c42\u662f\u50ac\u751f\u4e00\u5207\u4ea7\u54c1\u7684\u539f\u52a8\u529b\u3002\u9700\u6c42\u5206\u6790\u4e0d\u4ec5\u5305\u542b\u9a8c\u8bc1\u9700\u6c42\u7684\u771f\u4f2a\u3001\u9a8c\u8bc1\u771f\u9700\u6c42\u4e2d\u7684\u521a\u6027\u548c\u975e\u521a\u6027\u3001\u66f4\u91cd\u8981\u7684\u662f\u9700\u6c42\u7684\u5e02\u573a\u7a7a\u95f4\u548c\u53d8\u73b0\u80fd\u529b\u3002\u5e02\u573a\u89c4\u6a21\u7684\u5927\u81f4\u9884\u4f30\u53ef\u7ed3\u5408\u76c8\u5229\u6a21\u5f0f\uff0c\u7528\u516c\u5f0f\uff1a\u5e02\u573a\u89c4\u6a21=\u76ee\u6807\u7528\u6237\u91cfxARPU\u3002\u540c\u65f6\u8fd8\u53ef\u4ee5\u501f\u52a9\u7f51\u4e0a\u7684\u516c\u5f00\u8d44\u8baf\u3001\u6307\u6570\u6392\u884c\u699c\u7b49\u5bf9\u5e02\u573a\u9700\u6c42\u8d8b\u52bf\u8fdb\u884c\u9884\u5224\u3002\u4f8b\u5982\u767e\u5ea6\u6307\u6570\u98ce\u4e91\u699c\uff0c\u53ef\u67e5\u770b\u4e0d\u540c\u6027\u522b\u3001\u4e0d\u540c\u5e74\u9f84\u9636\u6bb5\u3001\u4e0d\u540c\u5730\u57df\u7528\u6237\u7684\u9700\u6c42\u98ce\u5411\u6807\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"592\" height=\"281\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/04\/image-270.jpg\" alt=\"\" class=\"wp-image-30138\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u4e49\u4ef7\u503c\u4e3b\u5f20<\/h2>\n\n\n\n<p>\u4ef7\u503c\u4e3b\u5f20\u5728\u4e8e\u660e\u786e\u4ea7\u54c1\u80fd\u591f\u63d0\u4f9b\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u76f8\u6bd4\u4e8e\u7ade\u54c1\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u3002\u53ef\u7528\u6709\u4e00\u4e2a\u516c\u5f0f\u5b9a\u4e49\u4ef7\u503c\u4e3b\u5f20\uff1a\u4e3a\uff08\u76ee\u6807\u7528\u6237\uff09\u89e3\u51b3\uff08\u9700\u6c42\uff09\uff0c\u76f8\u6bd4\u4e8e\u73b0\u6709\u7ade\u54c1\u80fd\u591f\uff08\u6838\u5fc3\u7ade\u4e89\u529b\uff09\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8bbe\u8ba1\u3001\u5f00\u53d1\u5e76\u9a8c\u8bc1\u6700\u5c0f\u5316\u53ef\u884c\u4ea7\u54c1MVP<\/h2>\n\n\n\n<p>MVP\uff08 Minimum Viable Product\uff09\u7684\u610f\u601d\u662f\u7528\u6700\u5c0f\u7684\u5f00\u53d1\u6210\u672c\u5f00\u53d1\u51fa\u53ef\u8868\u8fbe\u9879\u76ee\u521b\u610f\u3001\u53ef\u7528\u4e14\u80fd\u7528\u4e8e\u8868\u8fbe\u6838\u5fc3\u7406\u5ff5\u7684\u539f\u578b\u4ea7\u54c1\uff0c\u4f7f\u5176\u529f\u80fd\u6781\u7b80\u800c\u4e14\u80fd\u7528\u4e8e\u5feb\u901f\u9a8c\u8bc1\u60f3\u6cd5\u3002MVP\u76ee\u7684\u662f\u4e3a\u4e86\u63a5\u89e6\u7528\u6237\uff0c\u9a8c\u8bc1\u4e24\u4e2a\u6700\u91cd\u8981\u7684\u95ee\u9898\uff1a\u4e00\u662f\u4ea7\u54c1\u80fd\u591f\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u5417\uff1f\u4e8c\u662f\u7528\u6237\u613f\u610f\u4e3a\u4ea7\u54c1\u4e70\u5355\u5417\uff1f\u6839\u636e\u5b9e\u73b0\u76ee\u7684\u3001\u7528\u6237\u4f7f\u7528\u60c5\u51b5\u7b49\u5bf9\u529f\u80fd\u6a21\u5757\u8fdb\u884c\u4f18\u5148\u7ea7\u6392\u5e8f\uff0cMVP\u6700\u597d\u96c6\u4e2d\u57281-2\u4e2a\u4e3b\u8981\u529f\u80fd\u8fdb\u884c\u6d4b\u8bd5\u3002\u4e0a\u7ebfMVP\u540e\uff0c\u9700\u8981\u4e0e\u7528\u6237\u5bc6\u5207\u4e92\u52a8\uff0c\u76d1\u6d4b\u6570\u636e\u8868\u73b0\uff0c\u4e86\u89e3\u7528\u6237\u53cd\u9988\uff0c\u9a8c\u8bc1\u662f\u5426\u5230\u8fbePMF\u3002<strong>\u5982\u4f55\u8861\u91cf\u662f\u5426\u8fce\u6765\u4e86PMF<\/strong><\/p>\n\n\n\n<p>\u5224\u5b9aPMF\u7684yes\u6216no\uff0cMarc Andressed\u8bf4\u8fc7\u4e00\u4e2a\u975e\u5e38\u751f\u52a8\u7684\u753b\u9762\uff1a\u201c\u5224\u65adPMF\u7684no\u5f88\u7b80\u5355\uff0c\u7528\u6237\u6ca1\u6709\u4ece\u4f60\u8fd9\u91cc\u5f97\u5230\u592a\u591a\u7684\u4ef7\u503c\uff0c\u4ed6\u4eec\u6ca1\u6709\u81ea\u53d1\u7684\u5ba3\u4f20\u4f60\u7684\u4ea7\u54c1\uff0c\u4f7f\u7528\u91cf\u6ca1\u6709\u5feb\u901f\u589e\u957f\uff0c\u65b0\u95fb\u8bc4\u8bba\u4e0d\u6e29\u4e0d\u706b\uff0c\u9500\u552e\u5468\u671f\u8fc7\u957f\uff0c\u4ee5\u53ca\u5f88\u591a\u672a\u5b8c\u6210\u7684\u4ea4\u6613\u3002\u5224\u65ad pmf \u7684yes\u540c\u6837\u4e5f\u5f88\u7b80\u5355\uff0c\u7528\u6237\u4ee5\u4f60\u6240\u80fd\u751f\u4ea7\u7684\u6700\u5927\u901f\u5ea6\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\uff0c\u4f7f\u7528\u91cf\u589e\u957f\u7684\u8ddf\u4f60\u8d2d\u4e70\u670d\u52a1\u5668\u4e00\u6837\u5feb\u3002\u7528\u6237\u628a\u94b1\u5806\u5230\u4f60\u7684\u516c\u53f8\u8d26\u6237\u3002\u4f60\u5c3d\u4f60\u6240\u80fd\u7684\u62db\u8058\u9500\u552e\u548c\u5ba2\u6237\u652f\u6301\u4eba\u5458\u3002\u5a92\u4f53\u4eba\u5458\u4e0d\u65ad\u7ed9\u4f60\u6253\u7535\u8bdd\u60f3\u91c7\u8bbf\u4f60\u3002\u4f60\u62ff\u5230\u4e86\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u7684\u5e74\u5ea6\u4f01\u4e1a\u5bb6\u3002\u6295\u8d44\u8005\u4eec\u8e72\u5b88\u5728\u4f60\u7684\u623f\u524d\u201d\u3002\u867d\u7136\u63cf\u8ff0\u5f88\u751f\u52a8\uff0c\u4f46\u662f\u8fd9\u4e2a\u8861\u91cf\u6807\u51c6\u662f\u6ede\u540e\u6307\u6807\u4e14\u4e0d\u80fd\u91cf\u5316\uff0c\u4e0d\u80fd\u91cf\u5316\u5c31\u4e0d\u80fd\u4f18\u5316\u6307\u6807\u3002\u4e3a\u6b64\uff0c\u76ee\u524d\u5e02\u573a\u4e0a\u5f62\u6210\u4e86\u4e24\u79cd\u5148\u884c\u4e14\u53ef\u91cf\u5316\u7684\u9a8c\u8bc1PMF\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u91cf\u9a8c\u8bc1<\/h2>\n\n\n\n<p>\u901a\u7528\u7684\u5b9a\u91cf\u9a8c\u8bc1\u6307\u6807\u6765\u6e90\u4e8e\u7845\u8c37\u521b\u4e1a\u8005\u3001\u9886\u5bfc\u8fc7Uber\u589e\u957f\u56e2\u961f\u7684Andrew Chen\u3002\u4f46\u662f\u8fd9\u4e9b\u5b9a\u91cf\u6307\u6807\u5728\u4e0d\u540c\u884c\u4e1a\u3001\u4e0d\u540c\u4e1a\u52a1\u6a21\u5f0f\u7684\u4ea7\u54c1\u4e2d\u5bf9\u5e94\u7684\u6570\u503c\u662f\u6709\u5dee\u5f02\u7684\u3002\u5b9a\u91cf\u9a8c\u8bc1\u7684\u6838\u5fc3\u5728\u4e8e\u627e\u5230\u4e00\u4e9b\u5173\u952e\u7684\u6570\u636e\u6307\u6807\uff0c\u7136\u540e\u901a\u8fc7\u6570\u636e\u6307\u6807\u6765\u5224\u65ad\u4ea7\u54c1\u662f\u5426\u8fbe\u5230\u4e86PMF\u7684\u6807\u51c6\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u7ed9\u51fa\u53ef\u53c2\u8003\u7684\u5173\u952e\u8861\u91cf\u6307\u6807\u4e0e\u76ee\u6807\u503c\u3002<\/p>\n\n\n\n<p>1\u3001\u7528\u6237\u7ea7\u4ea7\u54c1\u6807\u51c6\uff1a30%\u65b0\u7528\u6237\u6b21\u65e5\u7559\u5b58\u7387\/\u6bcf\u5468\u4f7f\u7528\u5929\u6570\u8d85\u8fc73\u5929\/\u65e5\u65b0\u589e\u7528\u6237\u8d85\u8fc7100\/\u8fbe\u523010\u4e07\u7528\u6237\u91cf\u3002<\/p>\n\n\n\n<p>2\u3001Saas\u4ea7\u54c1\u6807\u51c6\uff1a5%\u4ed8\u8d39\u8f6c\u5316\u7387\/LTV\u4e0eCAC\u6bd4\u503c&gt;3\uff0c\u5373\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u4e0e\u83b7\u53d6\u6210\u672c\u6bd4\u503c&gt;3\/\u6708\u6d41\u5931\u7387&lt;2%\/\u6708\u6bdb\u5229\u8fbe\u523010\u4e07\u5143\/\u7528\u6237\u83b7\u53d6\u6210\u672c\u7684\u56de\u672c\u65f6\u95f4&lt;12\u4e2a\u6708\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u6027\u9a8c\u8bc1<\/h2>\n\n\n\n<p>\u5b9a\u6027\u9a8c\u8bc1\u65b9\u6cd5\u4e3aSean Ellis \u6d4b\u8bd5\u2014\u2014\u901a\u8fc7\u7528\u6237\u95ee\u5377\u8c03\u7814\uff0c\u95ee\u9898\u201c\u5982\u679c\u4eca\u540e\u65e0\u6cd5\u518d\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4f60\u7684\u611f\u53d7\u662f\u4ec0\u4e48\uff1fA.\u975e\u5e38\u5931\u671b B.\u6709\u70b9\u5931\u671b C.\u4e0d\u5931\u671b\u201d\u3002\u5982\u679c\u8c03\u7814\u7ed3\u679c\u663e\u793a\u670940%\u7684\u4eba\u5bf9\u6b64\u8868\u793a\u201c\u975e\u5e38\u5931\u671b\u201d\uff0c\u90a3\u4e48\u5c31\u53ef\u4ee5\u5224\u5b9a\u4ea7\u54c1\u5df2\u7ecf\u8fbe\u5230\u4e86PMF\uff0c\u5176\u4e2d40%\u6807\u51c6\u662fSean Ellis\u8c03\u67e5\u5c06\u8fd1 100&nbsp;\u4e2a\u521d\u521b\u516c\u53f8\u5f97\u51fa\u7684\uff0c\u4e14\u201c\u975e\u5e38\u5931\u671b\u201d\u7684\u8fd9\u90e8\u5206\u7528\u6237\u5c06\u6210\u4e3a\u89e3\u9501PMF\u7684\u94a5\u5319\u3002\u4e3a\u4e86\u7ed3\u679c\u66f4\u7cbe\u51c6\uff0c\u88ab\u8c03\u7814\u7528\u6237\u5fc5\u987b\u662f\u4f7f\u7528\u8fc7\u4ea7\u54c1\u6838\u5fc3\u529f\u80fd\u7684\u3001\u81f3\u5c11\u4f7f\u7528\u8fc7\u4e24\u6b21\u4ea7\u54c1\u7684\u3001\u4e14\u6700\u8fd12\u5468\u662f\u6d3b\u8dc3\u7684\u7528\u6237\uff0c\u6709\u6548\u95ee\u5377\u6570\u91cf\u81f3\u5c11\u670940-50\u4efd\u3002<\/p>\n\n\n\n<p><strong>\u5f53\u4ea7\u54c1\u8fbe\u5230PMF\uff0c\u63a5\u4e0b\u6765\u5c31\u53ef\u4ee5\u5f00\u542f\u589e\u957f\u6d41\u7a0b\uff0c\u4ee5\u8fdb\u884c\u8fc5\u901f\u6269\u5f20\u3002<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">\u6587\u6e90\uff1a\u5e02\u573a\u5206\u6790Team<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\/\u6296\u97f3\/\u767e\u5ea6\u5173\u952e\u8bcd\u6392\u540d\uff0c\u521b\u610f\u77ed\u89c6\u9891\uff0c\u5c0f\u7ea2\u4e66\u79cd\u8349\uff0c\u8fbe\u4eba\u63a2\u5e97\uff0c\u660e\u661f\u63a8\u8350\uff0c\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)&nbsp;<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/quan\/29191.html\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/cgo\/25689.html\" target=\"_blank\">\u5199\u7ed9\u505a\u7528\u6237\u589e\u957f\u7684\u4f60\uff1a\u4ea7\u54c1\u5927\u89c4\u6a21\u589e\u957f\u524d\u662f\u5426\u8fbe\u5230PMF<\/a><\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/mcn\/30008.html\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/quan\/19181.html\" target=\"_blank\">\u4e3a\u4ec0\u4e48PMF \u5bf9\u8425\u9500\u589e\u957f\u5982\u6b64\u91cd\u8981<\/a><\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u589e\u957f\u56f0\u96be\u3001\u9884\u7b97\u7f29\u51cf\u3001\u83b7\u5ba2\u6210\u672c\u6500\u5347\u3001\u4eba\u53e3\u7ea2\u5229\u6d88\u5931\u7b49\u7b49\uff0c\u8fd9\u4e9b\u6765\u81ea\u5185\u5916\u90e8\u7684\u538b\u529b\u5747\u5c06\u4f01\u4e1a\u8fc7\u5f80\u7684\u7c97\u653e\u5f0f\u83b7\u5ba2\u8f6c\u5411\u7cbe\u7ec6\u5316\u8fd0\u8425\u65b9\u5411\uff0c\u62e5\u6709\u589e\u957f\u9ed1\u5ba2\u7684\u903b\u8f91\u5c31\u8d8a\u53d1\u91cd\u8981\u3002\u7ffb\u9605\u4e86\u51e0\u672c\u589e\u957f\u9ed1\u5ba2\u4e66\u7c4d\uff0c\u67e5\u9605\u4e86\u76f8\u5173\u2026<\/p>\n","protected":false},"author":1,"featured_media":30135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2648,40],"special":[],"class_list":["post-30134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-pmf","tag-40","entry"],"views":180366,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/30134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=30134"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/30134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/30135"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=30134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=30134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=30134"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=30134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}