{"id":29793,"date":"2020-04-10T21:18:09","date_gmt":"2020-04-10T13:18:09","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=29793"},"modified":"2020-04-10T21:19:11","modified_gmt":"2020-04-10T13:19:11","slug":"pm%e8%af%bb%e4%b9%a6%e7%ac%94%e8%ae%b0%ef%bc%9ahacking-growth%ef%bc%88%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/29793.html","title":{"rendered":"PM\u8bfb\u4e66\u7b14\u8bb0\uff1aHacking Growth\uff08\u589e\u957f\u9ed1\u5ba2\uff09"},"content":{"rendered":"\n<p>\u5f88\u4e45\u6ca1\u6b63\u7ecf\u770b\u4e66\u4e86\uff0c\u5b8b\u8bd7\u9009\u6ce8\u6ca1\u770b\u5b8c\uff0c\u5b8b\u8bd7\u8f83\u4e4b\u5b8b\u8bcd\uff0c\u786e\u5b9e\u5c11\u4e86\u70b9\u5473\u9053\uff0c\u800c\u4e4b\u524d\u4e0b\u7684Bad Blood\u662f\u82f1\u8bed\u539f\u8457\uff0cwdnmd\uff0c\u4e00\u53e5\u8bdd\u4e24\u4e2a\u8bcd\u513f\u4e0d\u8ba4\u8bc6\uff0c\u9042\u4f5c\u7f62\u3002<\/p>\n\n\n\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/hacking-growth\" title=\"Hacking Growth\" target=\"_blank\">Hacking Growth<\/a><\/span> (<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>)\uff0c\u4f5c\u8005sean ellis (\u8096\u6069.\u57c3\u5229\u65af)\uff0c\u4f3c\u4e4e\u662f2010\u5e74\u51fa\u7248\u7684\uff0c\u5f7c\u65f6\u4e92\u8054\u7f51\u5e02\u573a\u53ef\u4ee5\u8bf4\u662f\u5927\u5c40\u5df2\u5b9a\uff0c\u5f88\u591a\u65b9\u6cd5\u6216\u793a\u4f8b\uff0c\u653e\u5230\u4eca\u5929\u4f9d\u7136\u662f\u6709\u4ef7\u503c\u7684\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8096\u6069\u00b7\u57c3\u5229\u65af-3-1024x687.jpg\" alt=\"\" class=\"wp-image-14110\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u524d\u8a00\uff1a<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>1.&nbsp;&nbsp;&nbsp;\u4ea7\u4e1a\u9769\u65b0\uff1a\u8001\u724c\u4f20\u7edf\u5236\u9020\u4e1a\u4f01\u4e1a\uff0c\u4e5f\u9700\u8981\u65b0\u7684\u589e\u957f\u65b9\u6cd5\uff0c\u201c\u6bcf\u4e00\u4e2a\u5de5\u4e1a\u4f01\u4e1a\u90fd\u5c06\u6210\u4e3a\u8f6f\u4ef6\u516c\u53f8\u201c<\/li><li>2.&nbsp;&nbsp;&nbsp;\u901f\u5ea6\u81f4\u80dc\uff1a\u8de8\u90e8\u95e8\u8054\u52a8\uff0c\u4ece\u8bbe\u8ba1\u5230\u5f00\u53d1\u5230\u8fd0\u8425\uff0c\u5168\u90e8\u670d\u4ece\u201c\u654f\u6377\u201d<\/li><li>3.&nbsp;&nbsp;&nbsp;\u6570\u636e\u5b9d\u85cf\uff1a\u65e0\u8bba\u662f\u6536\u96c6\uff0c\u8fd8\u662f\u5904\u7406\u5df2\u7ecf\u79ef\u7d2f\u7684\u6d77\u91cf\u7528\u6237\u6570\u636e\uff0c\u9700\u8981\u4e00\u4e2a\u6307\u5bfc<\/li><li>4.&nbsp;&nbsp;&nbsp;\u4f20\u7edf\u8425\u9500\u79ef\u5f31\uff1a\u5e73\u9762\u5e7f\u544a\u548c\u7535\u89c6\u5e7f\u544a\u58f0\u52bf\u4e0d\u518d\uff0c\u589e\u957f\u6548\u679c\u4e0d\u660e\u663e<\/li><li>5.&nbsp;&nbsp;&nbsp;\u591a\u6837\u6027\uff1a\u589e\u957f\u6765\u6e90\u4e8e\u591a\u56e2\u961f\u591a\u65b9\u5411\u7684\u5408\u4f5c\uff0c\u4efb\u52a1\u5305\u62ec\u83b7\u5ba2\uff0c\u6fc0\u6d3b\uff0c\u7559\u5b58\uff0c\u53ef\u6301\u7eed\u53d1\u5c55<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u65b9\u6cd5\uff1a<\/strong><\/h2>\n\n\n\n<p><strong>\u4e00\uff0e<\/strong><strong>\u7ec4\u5efa\u56e2\u961f<\/strong><\/p>\n\n\n\n<p><strong>1.1<\/strong><strong>&nbsp;\u5de5\u4f5c\u6d41\u7a0b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a.&nbsp;&nbsp;&nbsp;\u6570\u636e\u6536\u96c6\u4e0e\u5206\u6790<\/li><li>b.&nbsp;&nbsp;&nbsp;\u4ea7\u751f\u60f3\u6cd5<\/li><li>c.&nbsp;&nbsp;&nbsp;&nbsp;\u6392\u5b9a\u4f18\u5148\u7ea7<\/li><li>d.&nbsp;&nbsp;&nbsp;\u6d4b\u8bd5<\/li><li>e.&nbsp;&nbsp;&nbsp;\u590d\u76d8\u5206\u6790\uff0c\u518d\u91cd\u590d\u6b65\u9aa41<\/li><\/ul>\n\n\n\n<p><strong>1.2<\/strong><strong>&nbsp;\u89e3\u51b3\u77db\u76fe<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a.&nbsp;&nbsp;&nbsp;\u6fc0\u52b1<\/li><li>b.&nbsp;&nbsp;&nbsp;\u4fdd\u8bc1\u4f18\u5148\u7ea7\uff0c\u4e25\u683c\u6d4b\u8bc4<\/li><\/ul>\n\n\n\n<p><strong>\u4e8c\uff0e<\/strong><strong>&nbsp;\u597d\u7684\u4ea7\u54c1\u624d\u662f\u57fa\u7840<\/strong><\/p>\n\n\n\n<p><strong>2.1<\/strong><strong>&nbsp;\u524d\u7f6e\u6761\u4ef6<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a.&nbsp;&nbsp;&nbsp;\u4ea7\u54c1\u662f\u5426\u4e0d\u53ef\u6216\u7f3a<\/li><li>b.&nbsp;&nbsp;&nbsp;\u89e3\u51b3\u4e86\u4ec0\u4e48\u75db\u70b9<\/li><li>c.&nbsp;&nbsp;&nbsp;&nbsp;\u76ee\u6807\u7528\u6237<\/li><\/ul>\n\n\n\n<p><strong>2.2<\/strong><strong>&nbsp;\u5148\u6253\u78e8\u4ea7\u54c1<\/strong><\/p>\n\n\n\n<p>\u597d\u7684\u4ea7\u54c1\u662f\u4e00\u5207\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<p>(\u6b64\u5904\u6709\u4e00\u4e2a\u4f8b\u5b50\uff0c\u5927\u62b5\u67d0\u4ea7\u54c1\u4f9d\u6258Facebook\u8fc5\u901f\u83b7\u5f97\u5927\u91cf\u6d41\u91cf\uff0c\u4f46\u56e0\u4e3a\u529f\u80fd\u8584\u5f31\uff0c\u5bfc\u81f4\u7528\u6237\u5feb\u901f\u6d41\u5931\u3002\u201c\u6211\u4eec\u5fc5\u987b\u6539\u8fdb\u4ea7\u54c1\uff0c\u5438\u5f15\u7528\u6237\u6bcf\u5929\u6253\u5f00\u5b83\uff0c\u4e0d\u80fd\u53ea\u505a\u4e00\u4e2a\u4eba\u4eec\u5076\u5c14\u9700\u8981\u7684\u5de5\u5177\uff0c\u800c\u662f\u6253\u9020\u4e00\u4e2a\u793e\u533a\u201d\u3002<\/p>\n\n\n\n<p>\u4e0a\u4e00\u7bc7PM\u7b14\u8bb0\u505a\u4e86\u56de\u6536\u5b9dApp\u6d45\u6790\uff0c\u6211\u5728\u6587\u4e2d\u63d0\u51fa\uff0c\u56de\u6536\u5b9d\u6709\u4e86\u6fc0\u6d3b\u7528\u6237\uff0c\u6253\u9020\u793e\u533a\u7684\u60f3\u6cd5\uff0c\u4f46\u5b9e\u65bd\u6548\u679c\u5f88\u5dee\u3002<\/p>\n\n\n\n<p>\u518d\u5bf9\u6bd4\u6bd2app\uff0c\u4e14\u4e0d\u8bba\u5176\u793e\u533a\u7684\u8fd0\u8425\uff0c\u5b83\u4ec5\u901a\u8fc7\u4e00\u4e2a\u529f\u80fd\uff0c\u5c31\u5b9e\u73b0\u4e86\u7528\u6237\u6fc0\u6d3b\uff0c\u6bcf\u5929\u5438\u5f15\u7528\u6237\u4f7f\u7528app\uff1a\u62bd\u5956\u3002\u6bd2\u6bcf\u5929\u90fd\u4f1a\u6709\u7403\u978b\u62bd\u5956\u73af\u8282\uff0c\u5b83\u4ed8\u51fa\u7684\u4e0d\u8fc7\u662f\u6bcf\u5929\u4e00\u53cc\u978b\uff0c\u6210\u672c\u5ffd\u7565\u4e0d\u8ba1\uff0c\u4f46\u6210\u529f\u523a\u6fc0\u4e86DAU\u3002\u540c\u65f6\uff0c\u6bd2\u8fd8\u63a8\u51fa\u4e86\u201c\u9080\u8bf7\u670b\u53cb\u6ce8\u518c\uff0c\u589e\u52a0\u62bd\u5956\u673a\u4f1a\u201d\u7684\u529f\u80fd\uff0c\u6fc0\u6d3b+\u88c2\u53d8\uff0c\u4e24\u5f00\u82b1\u3002<\/p>\n\n\n\n<p>\u50cf\u8fd9\u6837\u5de5\u5177\u5c5e\u6027\u7684app\uff0c\u9664\u975e\uff0c\u786e\u4fe1\u81ea\u8eab\u7684\u529f\u80fd\u8db3\u591f\u5438\u5f15\u7528\u6237\uff0c\u8b6c\u5982IM\u6216\u8005\u4ee5\u524d\u7684\u652f\u4ed8\u5b9d\uff0c\u5426\u5219\uff0c\u60f3\u83b7\u5f97\u53ef\u89c2\u7684DAU\u4e0d\u662f\u4e00\u4ef6\u6613\u4e8b\u3002)<\/p>\n\n\n\n<p><strong>2.3<\/strong><strong>&nbsp;\u5bfb\u627eAhaMoment &nbsp;(\u6211\u8bd1\u4e3a\u60ca\u559c\u70b9)<\/strong><\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u8096\u6069\uff08\u4f5c\u8005\uff09\u5bf9\u4e8eAhaMoment\u7684\u5b9a\u4e49\uff0c\u4e0d\u4ec5\u5728\u4e8e\u521b\u65b0\u7684\uff0c\u5207\u4e2d\u75db\u70b9\u7684\u529f\u80fd\uff0c\u8fd9\u6837\u7684\u7279\u70b9\u5f80\u5f80\u662f\u521d\u6b21\u63a5\u89e6\uff0c\u8ba9\u4eba\u611f\u5230\u6ee1\u8db3\u60ca\u8273\uff0c\u4ece\u800c\u5411\u670b\u53cb\u63a8\u5e7f\u3002\u540c\u65f6\uff0c\u5f15\u5165\u4e86\u4e00\u4e2a\u9608\u503c\u7684\u6982\u5ff5\uff0c\u5728\u4ea7\u54c1\u4f7f\u7528\u4e00\u6bb5\u65f6\u95f4\u540e\u624d\u4f53\u4f1a\u5230\uff1a\u6bd4\u5982\u5728twitter\uff0c\u7528\u6237\u6240\u5173\u6ce8\u5f97\u4eba\u6570\u8d85\u8fc7\u67d0\u4e00\u503cA\u540e\uff0c\u80fd\u9891\u7e41\u7684\u63a5\u6536\u5230\u611f\u5174\u8da3\u7684\u52a8\u6001\u548c\u6d88\u606f\uff0c\u4ece\u800c\u6301\u7eed\u4f7f\u7528\u6216\u5347\u7ea7\u670d\u52a1\uff1bSlack\uff08\u7f8e\u7248\u9489\u9489\uff09\uff0c\u7528\u6237\u7684\u56e2\u961f\u6d88\u606f\u8d85\u8fc7\u67d0\u4e00\u503c\u540e\uff0c\u66f4\u613f\u610f\u5347\u7ea7\u670d\u52a1\u5e76\u4ed8\u8d39\u3002\u6240\u4ee5\uff0c\u5224\u65ad\u4e00\u4e2a\u4ea7\u54c1\u662f\u5426\u5b58\u5728AhaMoment\uff0c\u8981\u6df1\u6316\u7528\u6237\u6570\u636e\u548c\u53cd\u9988\u3002\u2019<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u4ea7\u54c1\u662f\u5426\u6253\u51fb\u75db\u70b9<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.&nbsp;&nbsp;&nbsp;\u521d\u6b65\u7528\u6237\u8c03\u67e5\uff1a\u5982\u679c\u6539\u4ea7\u54c1\u660e\u65e5\u5f00\u59cb\u505c\u6b62\u670d\u52a1\uff0c\u4f60\u4f1a\u591a\u5931\u671b<\/li><li>2.&nbsp;&nbsp;&nbsp;\u8fdb\u4e00\u6b65\u7528\u6237\u8c03\u67e5\uff1a\u4ee3\u66ff\u4ea7\u54c1\/\u672c\u4ea7\u54c1\u7684\u4ef7\u503c\/\u662f\u5426\u5411\u670b\u53cb\u63a8\u8350\u8fc7\/\u4f60\u8ba4\u4e3a\u672c\u4ea7\u54c1\u7684\u76ee\u6807\u7528\u6237\/\u4f60\u671f\u671b\u7684\u6539\u8fdb<\/li><li>3.&nbsp;&nbsp;&nbsp;\u7559\u5b58\u7387<\/li><\/ul>\n\n\n\n<p>c.&nbsp;&nbsp;&nbsp;&nbsp;\u5982\u4f55\u627e\u5230AhaMoment<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.&nbsp;&nbsp;&nbsp;\u7528\u6237\u8c03\u67e5<\/li><li>2.&nbsp;&nbsp;&nbsp;\u9ad8\u6548\u6d4b\u8bd5<\/li><li>3.&nbsp;&nbsp;&nbsp;\u5206\u6790\u7528\u6237\u6570\u636e<\/li><\/ul>\n\n\n\n<p>d.&nbsp;&nbsp;&nbsp;\u8d70\u8fdb\u73b0\u5b9e<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.&nbsp;&nbsp;&nbsp;\u8bbf\u95ee\u76ee\u6807\u7528\u6237\uff0c\u91c7\u96c6\u9700\u6c42<\/li><li>2.&nbsp;&nbsp;&nbsp;\u5b9e\u5730\u8d70\u8bbf\u5ba3\u4f20\uff0c\u5148\u6253\u9020\u672c\u5730\u751f\u6001<\/li><\/ul>\n\n\n\n<p>e.&nbsp;&nbsp;&nbsp;\u5feb\u6d4b\u8bd5<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.&nbsp;&nbsp;&nbsp;A\/B\u6d4b\u8bd5\uff08\u6ce8\u610f\u89c2\u6d4b\u5168\u5c40\u6570\u636e\uff0c\u5373\u6574\u4e2a\u6d41\u7a0b\u7684\u7528\u6237\u884c\u4e3a\uff0c\u4ece\u6fc0\u6d3b\u5230\u8f6c\u5316\u7559\u5b58\u90fd\u8981\u8003\u5bdf\uff09<\/li><\/ul>\n\n\n\n<p>f.&nbsp;&nbsp;&nbsp;&nbsp;\u6df1\u6316\u6570\u636e<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.&nbsp;&nbsp;&nbsp;\u4e0d\u8981\u8ff7\u604b\u4e8e\u6d4f\u89c8\u6570\uff0c\u8bbf\u95ee\u91cf\u7b49\u57fa\u7840\u6570\u636e\uff0c\u5173\u6ce8\u4ea4\u4e92\u60c5\u51b5<\/li><li>2.&nbsp;&nbsp;&nbsp;\u591a\u65b9\u4f4d\u57cb\u70b9\uff0c\u5168\u9762\u5206\u6790<\/li><\/ul>\n\n\n\n<p>g.&nbsp;&nbsp;&nbsp;\u8ddf\u8e2a\u6d3b\u8dc3\u7528\u6237<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.&nbsp;&nbsp;&nbsp;\u8ddf\u8e2a\u7528\u6237\u4ece\u767b\u5165\u5230\u5b8c\u6210\u6700\u7ec8\u64cd\u4f5c\uff08\u6bd4\u5982\u4ed8\u8d39\uff09\u7684\u5168\u8fc7\u7a0b\uff0c\u5982\u5728\u67d0\u4e00\u73af\u8282\u65ad\u5f00\uff0c\u7740\u91cd\u5206\u6790<\/li><li>2.&nbsp;&nbsp;&nbsp;\u627e\u5230\u6700\u6d3b\u8dc3\u7528\u6237\uff0c\u5206\u6790\u5c5e\u6027<\/li><li>3.&nbsp;&nbsp;&nbsp;\u91cd\u65b0\u5b9a\u4f4d\u4ea7\u54c1<\/li><\/ul>\n\n\n\n<p><strong>\u4e09.&nbsp;<\/strong>&nbsp;<strong>\u589e\u957f\u6760\u6746<\/strong><\/p>\n\n\n\n<p>\u5f53\u4ea7\u54c1\u627e\u5230AhaMoment\uff0c\u5373\u7cbe\u51c6\u6253\u51fb\u7684\u75db\u70b9\uff0c\u6216\u8db3\u591f\u5438\u5f15\u4eba\u7684\u521b\u65b0\uff0c\u4e0b\u4e00\u6b65\u662f\u8fd0\u7528\u6b63\u786e\u7684\u65b9\u6cd5\u5b9e\u73b0\u589e\u957f\u3002<\/p>\n\n\n\n<p><strong>3.1<\/strong><strong>&nbsp;\u660e\u786e\u6218\u7565<\/strong><\/p>\n\n\n\n<p>\u901a\u8fc7\u5177\u4f53\u7684\u65b9\u6cd5\uff0c\u6765\u786e\u5b9a\u9700\u8981\u7684\u589e\u957f\u7c7b\u578b\u548c\u6760\u6746\u3002\u800c\u6700\u5173\u952e\u7684\u95ee\u9898\u662f\uff1a\u5982\u4f55\u5236\u5b9a<strong>\u9ad8\u5f71\u54cd\u529b<\/strong>\u7684\u6d4b\u8bd5\u5b9e\u9a8c\u3002<\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u8bbe\u5b9a\u6307\u6807<\/p>\n\n\n\n<p>\u4e0d\u4ec5\u5173\u6ce8\u901a\u7528\u6570\u636e\uff0c\u8fd8\u8981\u6839\u636e\u4ea7\u54c1\u81ea\u8eab\u7279\u70b9\uff0c\u7784\u51c6AhaMoment\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p>\uff08\u540c\u65f6\uff0c\u4f5c\u8005\u5728\u8bf4\u660e\u4e0d\u540c\u4e1a\u52a1\u7740\u91cd\u70b9\u4e0d\u540c\u65f6\uff0c\u4e5f\u63d0\u51faDAU\u5e76\u4e0d\u662f\u4e00\u5207\uff0c\u6bd4\u5982Facebook\u7684\u65e5\u83b7\u81f3\u5173\u91cd\u8981\uff0c\u4f46Linkedin\u66f4\u770b\u91cd\u6ce8\u518c\u6570\uff0c\u6536\u96c6\u7684\u7b80\u5386\u624d\u662f\u5176\u4f9d\u4ed7\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u56de\u5230\u4e4b\u524d\u5bf9\u5de5\u5177\u4ebaapp\u7684\u8ba8\u8bba\uff0c\u786e\u5b9e\u6fc0\u6d3b\u7528\u6237\u3001\u6253\u9020\u793e\u533a\u90fd\u5f88\u5173\u952e\uff0c\u4f46\u4e5f\u53ef\u4ee5\u4ece\u53e6\u5916\u7684\u65b9\u5411\u601d\u8003\uff0c\u8b6c\u5982\u6211\u4ee5\u524d\u8ba8\u8bba\u8fc7\u7684\u667a\u80fd\u5bb6\u5c45app\uff0c\u63d0\u9ad8DAU\u6216\u8fd0\u8425\u793e\u533a\u5f88\u56f0\u96be\uff0c\u4f46\u505a\u597d\u4e00\u4e2a\u5546\u57ce\u4e0d\u96be\uff0c\u5f15\u5bfc\u5df2\u6709\u7528\u6237\u518d\u6b21\u6d88\u8d39\uff0c\u8f6c\u5316\u7387\u5e94\u8be5\u6709\u6240\u63d0\u5347\u3002\uff09<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u9009\u5b9a\u6838\u5fc3\u6307\u6807\uff08<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\uff09\uff0c\u4ee5\u5728\u9879\u76ee\u8fdb\u884c\u4e2d\u65f6\u523b\u7ea0\u6b63\uff0c\u606a\u5b88\u4e3b\u822a\u9053<\/p>\n\n\n\n<p>\uff08\u6587\u4e2d\u4e3e\u4f8b\u4e86Airbnd\u5728\u89e3\u51b3\u4e1a\u52a1\u4f4e\u8ff7\u95ee\u9898\u65f6\uff0c\u901a\u8fc7\u63d0\u5347\u5ba2\u623f\u7167\u7247\u8d28\u91cf\u6765\u5b9e\u73b0\u63d0\u9ad8\u9884\u5b9a\u91cf\uff0c\u800c\u4e0d\u662f\u76f2\u76ee\u6295\u653e\u5e7f\u544a\u3002\u8bf4\u5b9e\u8bdd\uff0c\u6211\u89c9\u5f97\u8fd9\u4e2a\u4f8b\u5b50\u4e0d\u662f\u5f88\u597d\uff0c\u5b83\u66f4\u50cf\u662f\u5728\u63cf\u8ff0\u5982\u4f55\u63a2\u67e5\u95ee\u9898\u672c\u8d28\u3002\uff09<\/p>\n\n\n\n<p>c.&nbsp;&nbsp;&nbsp;&nbsp;\u5206\u6790\u6570\u636e<\/p>\n\n\n\n<p>d.&nbsp;&nbsp;&nbsp;\u7b80\u660e\u7684\u62a5\u544a<\/p>\n\n\n\n<p>e.&nbsp;&nbsp;&nbsp;\u6839\u636e\u5206\u6790\u62a5\u544a\uff0c\u5212\u5b9a\u76ee\u6807\u4eba\u7fa4\uff0c\u6df1\u5165\u8c03\u67e5<\/p>\n\n\n\n<p><strong>\u56db.&nbsp;&nbsp;&nbsp;<\/strong><strong>\u5feb\u8282\u594f\u6d4b\u8bd5<\/strong><\/p>\n\n\n\n<p>\u77ed\u671f\u5c0f\u5e45\u5ea6\u589e\u957f\uff0c\u5728\u957f\u671f\u79ef\u7d2f\u4e2d\u4e5f\u5f88\u53ef\u89c2\uff0c\u901a\u8fc7\u5feb\u901f\u6d4b\u8bd5\u5b9e\u73b0\u77ed\u671f\u589e\u957f\u3002<\/p>\n\n\n\n<p><strong>4.1<\/strong><strong>\u5faa\u73af\u6b65\u9aa4<\/strong><\/p>\n\n\n\n<p>\u57281.1\u4e2d\u63d0\u51fa\u7684\u6d41\u7a0b\uff0c\u6536\u96c6\u6570\u636e-\u4ea7\u751f\u60f3\u6cd5-\u6392\u5b9a\u4f18\u5148\u7ea7-\u6d4b\u8bd5-\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u6587\u4e2d\u4e3e\u51fa\u5b9e\u4f8b\u5206\u6790\uff0c\u63d0\u53d6\u4f5c\u8005\u601d\u8def\u7279\u70b9\uff1a<\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u5206\u6790<\/p>\n\n\n\n<p>\u5728\u5206\u6790\u5185\u5bb9\u4e2d\uff0c\u4f5c\u8005\u5f3a\u8c03\u4e86\u201d\u7528\u6237\u4e0eapp\u67d0\u4e00\u5c4f\u7684\u4ea4\u4e92\u201d\uff0c\u6bd4\u5982\u5e38\u7528\u9875\u9762\uff0c\u9000\u51fa\u7387\u9ad8\u5230\u9875\u9762\uff0c\u8fd9\u662f\u5c06\u529f\u80fd\u4e0e\u573a\u666f\u7ed3\u5408\u7684\u4e00\u79cd\u6982\u5ff5\u3002\u5f3a\u8c03\u201c\u5bf9\u6bd4\u201c\uff0c\u4e0e\u5176\u4ed6\u7c7b\u4f3capp\u5bf9\u6bd4\uff0c\u9488\u5bf9\u67d0\u4e00\u529f\u80fd\u5bf9\u6bd4\u3002\u5173\u6ce8\u201d\u7528\u6237\u5f03\u7528\u201c\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u60f3\u6cd5<\/p>\n\n\n\n<p>\u901a\u8fc7\u9879\u76ee\u7ba1\u7406\u7cfb\u7edf\uff0c\u8de8\u804c\u80fd\u591a\u4eba\u63d0\u9700\u6c42\u3002\u5927\u62b5\u5c31\u662fPRD\u7684\u90e8\u5206\u5185\u5bb9\uff0c\u63cf\u8ff0\u5185\u5bb9\uff0c\u89e3\u51b3\u75db\u70b9\uff0c\u6d4b\u8bd5\u6307\u6807\uff0c\u6548\u679c\u9884\u671f\uff0c\u5b9e\u65bd\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>c.&nbsp;&nbsp;&nbsp;&nbsp;\u4f18\u5148\u7ea7<\/p>\n\n\n\n<p>\u4f18\u5148\u7ea7\u6253\u5206\u6307\u6807\u5f71\u54cd\u529b\uff0c\u4fe1\u5fc3\uff0c\u7b80\u6613\u6027<\/p>\n\n\n\n<p>d.&nbsp;&nbsp;&nbsp;\u6d4b\u8bd5<\/p>\n\n\n\n<p>\u91c7\u6837\u6709\u6548\u7387\u3002\u5f3a\u8c03\u5bf9\u7167\u3002<\/p>\n\n\n\n<p>e.&nbsp;&nbsp;&nbsp;\u5206\u6790<\/p>\n\n\n\n<p>\u62a5\u544a\u4e2d\u5e94\u5305\u62ec\u6d4b\u8bd5\u7684\u5177\u4f53\u63cf\u8ff0\uff0c\u6bd4\u5982\u5185\u5bb9\uff0c\u76ee\u6807\u7fa4\u4f53\uff0c\u6307\u6807\uff0c\u65b9\u5f0f\uff0c\u65f6\u95f4\uff0c\u5e72\u6270\u7b49\uff0c\u6700\u540e\u5f97\u51fa\u7ed3\u8bba\u3002<\/p>\n\n\n\n<p>f.&nbsp;&nbsp;&nbsp;&nbsp;\u5b9a\u671f\u4f1a\u8bae<\/p>\n\n\n\n<p>\u56de\u987e\u6210\u679c\uff0c\u5ba1\u67e5\u5f53\u524d\u8fdb\u5ea6\uff0c\u603b\u7ed3\u3002<\/p>\n\n\n\n<p>\uff08\u4e66\u8bfb\u5230\u8fd9\u513f\uff0c\u4e4b\u524d\u5728\u7f8e\u7684IoT\u505a\u4ea7\u54c1\u7ecf\u7406\u5b9e\u4e60\u7684\u6240\u89c1\u6240\u95fb\u90fd\u9010\u4e00\u5bf9\u53f7\u5165\u5ea7\uff0cPRD\uff0c\u63d0\u9700\u6c42\uff0c\u8bc4\u5ba1\uff0c\u6392\u5e8f\uff0c\u9879\u76ee\u7ba1\u7406\uff0c\u539f\u6765\u4ea7\u54c1\u65b9\u6cd5\u8bba\u5df2\u7ecf\u5982\u6b64\u6210\u719f\u4e14\u666e\u53ca\u3002\uff09<\/p>\n\n\n\n<p><strong>\u5b9e\u6218\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u4e94.&nbsp;&nbsp;&nbsp;<\/strong><strong>\u83b7\u5ba2<\/strong><\/p>\n\n\n\n<p><strong>5.1&nbsp;&nbsp;<\/strong><strong>\u8bbe\u8ba1\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p>\u4e00\u4e2a\u597d\u7684\u5e7f\u544a\uff0c\u8981\u5f3a\u8c03\u7a81\u51fa\u4ea7\u54c1\u529f\u80fd\uff0c\u8981\u6253\u52a8\u4eba\u5fc3\uff0c\u7b80\u5355\u6709\u529b\u597d\u8bb0\u3002\u83b7\u5f97\u8fd9\u6837\u4e00\u6761slogan\u5e76\u4e0d\u5bb9\u6613\uff0c\u6587\u7ae0\u672c\u5929\u6210\uff0c\u5999\u624b\u5076\u5f97\u4e4b\uff0c\u4f46\u6709\u6548\u7684\u65b9\u6cd5\u53ef\u4ee5\u52a0\u901f\u8fd9\u4e2a\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u5feb\u6d4b\u8bd5<\/p>\n\n\n\n<p>\u901a\u8fc7A\/B\u6d4b\u8bd5\uff0c\u77ed\u65f6\u95f4\u5185\u5c31\u80fd\u660e\u663e\u6bd4\u8f83\u51fa\u4e0d\u540c\u7248\u672c\u5e7f\u544a\u7684\u6548\u679c\u3002\u751a\u81f3\u5bf9\u4e8e\u65e5\u5e38\u5185\u5bb9\uff0c\u6bd4\u5982\u5a92\u4f53\u6587\u7ae0\u7684\u6807\u9898\u5bfc\u8bed\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u5c0f\u8303\u56f4\u6d4b\u8bd5\u5f97\u51fa\u6700\u4f73\u9009\u9879\u540e\uff0c\u518d\u53d1\u5e03\u5230\u516c\u5171\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u7ec6\u8282\u5165\u624b<\/p>\n\n\n\n<p>\u5e7f\u544a\u8bed\u7ec6\u5fae\u6539\u8fdb\uff0c\u4e0d\u4ec5\u662f\u4f18\u5316\u8bed\u8a00\uff0c\u4e5f\u53ef\u4ee5\u66f4\u66ff\u5ba3\u4f20\u91cd\u5fc3\uff0c\u6bd4\u5982\u67d0\u7167\u7247\u5e73\u53f0\u5c06\u201c\u50a8\u5b58\u201c\u6539\u4e3a\u201d\u5206\u4eab\u201c\uff0c\u5c31\u6539\u53d8\u7528\u6237\u7684\u8ba4\u77e5\uff0c\u4fc3\u8fdb\u4e86\u88c2\u53d8\u3002<\/p>\n\n\n\n<p>c.&nbsp;&nbsp;&nbsp;&nbsp;\u5e7f\u544a\u4e5f\u4f18\u5316\u4ea7\u54c1\u672c\u8eab<\/p>\n\n\n\n<p><strong>5.2&nbsp;&nbsp;<\/strong><strong>\u6e20\u9053<\/strong><\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u6839\u636e\u76ee\u6807\u7528\u6237\u7684\u7279\u5f81\u7f29\u5c0f\u8303\u56f4\uff0c\u9009\u5b9a\u51e0\u79cd\u6e20\u9053\u3002<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u7ed9\u6e20\u9053\u6253\u5206\u6392\u5e8f\uff1a\u6210\u672c\uff0c\u89e6\u8fbe\u7528\u6237\u7684\u7a0b\u5ea6\uff0c\u53ef\u63a7\u6027\uff0c\u6240\u9700\u65f6\u95f4\u548c\u4ea7\u51fa\u65e5\u671f\uff0c\u8986\u76d6\u89c4\u6a21\u3002<\/p>\n\n\n\n<p>c.&nbsp;&nbsp;&nbsp;&nbsp;\u6839\u636e\u53cd\u9988\u4f18\u5316\uff0c\u4e0d\u65ad\u66f4\u65b0\u3002<\/p>\n\n\n\n<p><strong>5.3&nbsp;&nbsp;<\/strong><strong>\u75c5\u6bd2\u5faa\u73af<\/strong><\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u53d1\u6398\u75c5\u6bd2\u7279\u8d28<\/p>\n\n\n\n<p>\u75c5\u6bd2\u7cfb\u6570=\u6bcf\u6b21\u9080\u8bf7\u6570 * \u8f6c\u5316\u7387<\/p>\n\n\n\n<p>\u75c5\u6bd2\u6027=payload * conversion rate * frequency<\/p>\n\n\n\n<p>\uff08playload: \u7528\u6237\u6bcf\u6b21\u5206\u4eab\u4eba\u6570\uff1bconversion rate\uff1a\u8f6c\u5316\u7387\uff1bfrequency\uff1a\u9891\u7387\uff09<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u7f51\u7edc\u6548\u5e94<\/p>\n\n\n\n<p>\u7528\u6237\u5206\u4eab\u67d0\u4e9b\u4ea7\u54c1\uff0c\u80fd\u63d0\u9ad8\u5176\u81ea\u8eab\u4f7f\u7528\u4f53\u9a8c\uff0c\u6bd4\u5982\u793e\u4ea4\u5a92\u4f53\uff0c\u529e\u516c\u5de5\u5177\uff0c\u5206\u4eab\u5e73\u53f0\u7b49\uff0c\u4f7f\u7528\u4eba\u6570\u6108\u591a\u5176\u4ea7\u54c1\u4f53\u9a8c\u6108\u597d\uff0c\u5373\u7f51\u7edc\u6548\u5e94\u3002<\/p>\n\n\n\n<p>\u4f46\u6709\u4e9b\u4ea7\u54c1\u8fd9\u79cd\u5c5e\u6027\u4e0d\u660e\u663e\uff0c\u6240\u4ee5\u9700\u8981\u6316\u6398\u3002<\/p>\n\n\n\n<p><strong>5.4&nbsp;&nbsp;<\/strong><strong>\u6fc0\u52b1<\/strong><\/p>\n\n\n\n<p>\u6fc0\u52b1\u8981\u548c\u4ea7\u54c1\u672c\u8eab\u76f8\u547c\u5e94\uff0c\u80fd\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u6bd4\u5982\u7f51\u76d8\u5e94\u7528\u63d0\u4f9b\u7684\u6fc0\u52b1\u662f\u66f4\u591a\u7684\u5b58\u50a8\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p>\uff08\u4e4b\u524d\u63d0\u8fc7\u7684\u201c\u6bd2\u201c\u901a\u8fc7\u5956\u52b1\u7403\u978b\u62bd\u5956\u673a\u4f1a\u6765\u523a\u6fc0\u5206\u4eab\uff0c\u5c31\u662f\u4e00\u4e2a\u597d\u4f8b\u5b50\u3002\u4f5c\u8005\u8ba4\u4e3a\uff0c\u76f2\u76ee\u63d0\u4f9b\u73b0\u91d1\u7c7b\u6fc0\u52b1\u6548\u679c\u4e0d\u4f73\uff0c\u4e14\u6210\u672c\u66f4\u9ad8\uff0c\u4f46\u8fd1\u5e74\u5f88\u706b\u7684app\u6bd4\u5982\u62fc\u591a\u591a\uff0c\u8da3\u5934\u6761\uff0c\u90fd\u662f\u76f4\u63a5\u7528\u771f\u91d1\u767d\u94f6\u6765\u523a\u6fc0\u88c2\u53d8\uff0c\u6548\u679c\u90fd\u5f88\u597d\uff0c\u6240\u4ee5\u770b\u95ee\u9898\u8981\u8fa9\u8bc1\uff09<\/p>\n\n\n\n<p><strong>5.5&nbsp;&nbsp;<\/strong><strong>\u4fdd\u8bc1\u5206\u4eab\u4e0e\u53d7\u9080\u53cc\u65b9\u7684\u4f53\u9a8c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a.&nbsp;&nbsp;&nbsp;\u8bc1\u660e\u5206\u4eab\u9080\u8bf7\u662f\u6709\u76ca\u7684<\/li><li>b.&nbsp;&nbsp;&nbsp;\u786e\u4fdd\u53d7\u9080\u8005\u7684\u4f53\u9a8c<\/li><\/ul>\n\n\n\n<p><strong>\u516d. \u6fc0\u6d3b<\/strong><\/p>\n\n\n\n<p>\u5438\u5f15\u6765\u6f5c\u5728\u7528\u6237\u540e\uff0c\u6ca1\u6709\u6b63\u786e\u7684\u6307\u5f15\uff0c\u5927\u90e8\u5206\u90fd\u4f1a\u6d41\u5931\uff0c\u6240\u4ee5\u9700\u8981\u5236\u5b9a\u6709\u6548\u6d41\u7a0b\u6765\u786e\u4fdd\u7528\u6237\u80fd\u4f53\u9a8c\u5230\u4ea7\u54c1\u529f\u80fd\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u7684\u8df3\u8f6c\u8bbf\u95ee\u5c31\u76f4\u63a5\u5173\u95ed\u3002<\/p>\n\n\n\n<p><strong>6.1<\/strong><strong>\u5236\u5b9a\u901a\u5f80AhaMoment\u7684\u8def\u7ebf<\/strong><\/p>\n\n\n\n<p>\u63cf\u7ed8\u7528\u6237\u4ece\u521d\u7ea7\u63a5\u89e6\/\u4e0b\u8f7d\uff0c\u5230\u6700\u7ec8\u5b8c\u6210\u4ea7\u54c1\u529f\u80fd\u7684\u5168\u8fc7\u7a0b\uff0c\u8ba1\u7b97\u4e0d\u540c\u6b65\u9aa4\u8f6c\u5316\u7387\uff0c\u518d\u5206\u6790\u6539\u8fdb\u3002<\/p>\n\n\n\n<p><strong>6.2<\/strong><strong>\u8f6c\u5316\u548c\u6d41\u5931\u6f0f\u6597\u62a5\u544a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a.&nbsp;&nbsp;&nbsp;\u663e\u793a\u6bcf\u4e00\u6b65\u7684\u8f6c\u5316\u7387<\/li><li>b.&nbsp;&nbsp;&nbsp;\u8ddf\u8e2a\u89e6\u8fbe\u6e20\u9053<\/li><\/ul>\n\n\n\n<p><strong>6.3<\/strong><strong>\u7528\u6237\u8c03\u67e5<\/strong><\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u89e3\u51b3\u6f5c\u5728\u7684\u95ee\u9898<\/p>\n\n\n\n<p>\u5f53\u7528\u6237\u5728\u67d0\u4e00\u9875\u9762\/\u6b65\u9aa4\u505c\u7559\u8fc7\u4e45\/\u7ed3\u675f\u64cd\u4f5c\uff0c\u5219\u5f39\u51fa\u95ee\u5377\u8c03\u67e5\u539f\u56e0\u3002\u7528\u6237\u5b8c\u6210\u4e86\u5f88\u591a\u4eba\u6ca1\u6709\u5b8c\u6210\u7684\u6b65\u9aa4\uff0c\u6bd4\u5982\u4ed8\u8d39\uff0c\u5219\u5f39\u51fa\u95ee\u5377\u660e\u786e\u4f18\u70b9\u3002<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u7ed9\u51fa\u5f00\u65b9\u5f0f\u9009\u9879\uff0c\u6536\u96c6\u4e0d\u540c\u60f3\u6cd5<\/p>\n\n\n\n<p>c.&nbsp;&nbsp;&nbsp;&nbsp;\u6301\u7eed\u66f4\u65b0\u6539\u8fdb\u8c03\u67e5\u95ee\u9898<\/p>\n\n\n\n<p><strong>6.4<\/strong><strong>\u6d88\u9664\u963b\u529b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a.&nbsp;&nbsp;&nbsp;\u51cf\u5c11\u5728\u4f53\u9a8c\u5b9e\u9645\u529f\u80fd\u524d\u7684\u51c6\u5907\u64cd\u4f5c\u3002<\/li><li>b.&nbsp;&nbsp;&nbsp;\u52a0\u5f3a\u4f7f\u7528\u6b32\u671b\u3002\u63d0\u5347\u4ea7\u54c1\u529f\u80fd\u5438\u5f15\u529b\uff0c\u8ba9\u7528\u6237\u514b\u670d\/\u5fcd\u8010\u590d\u6742\u524d\u7f6e\u64cd\u4f5c\u3002<\/li><\/ul>\n\n\n\n<p><strong>6.5<\/strong><strong>\u4f18\u5316\u65b0\u7528\u6237\u4f53\u9a8c<\/strong><\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u72ec\u7acb\u8bbe\u8ba1\u65b0\u7528\u6237\u7684\u521d\u6b21\u4f53\u9a8c\uff0c\u6bd4\u5982\u7740\u9646\u9875\uff0c\u5f15\u5bfc\u6307\u793a\u3002<\/p>\n\n\n\n<p>\u4e09\u4e2a\u6307\u6807\uff1a\u4f20\u8fbe\u76f8\u5173\u6027\uff08\u8ddf\u7528\u6237\u6709\u5173\u5417\uff09\uff0c\u5c55\u793a\u4ef7\u503c\uff08\u7528\u6237\u53ef\u4ee5\u83b7\u5f97\u4ec0\u4e48\uff09\uff0c\u660e\u786e\u7684\u884c\u4e3a\u53ec\u5524\uff08\u7528\u6237\u7684\u4e0b\u4e00\u6b65\u64cd\u4f5c\uff09<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u4f7f\u7528\u5176\u4ed6\u5e73\u53f0\u8d26\u53f7\u767b\u5f55<\/p>\n\n\n\n<p>c.&nbsp;&nbsp;&nbsp;&nbsp;\u76f4\u63a5\u5c55\u793aAhaMoment<\/p>\n\n\n\n<p><strong>6.6<\/strong><strong>\u5e73\u8861\u5f15\u5bfc\u6b65\u9aa4\u548c\u968f\u4e4b\u589e\u52a0\u7684\u963b\u529b<\/strong><\/p>\n\n\n\n<p>\u4ece\u5c0f\u5904\u5165\u624b\u3002<\/p>\n\n\n\n<p><strong>6.7<\/strong><strong>\u79ef\u6781\u7684\u963b\u529b<\/strong><\/p>\n\n\n\n<p>\u5c06\u5f15\u5bfc\u6b65\u9aa4\u53d8\u5f97\u6709\u76ca\u6709\u8da3\uff0c\u57fa\u4e8e\u7528\u6237\u6210\u5c31\u611f\u3002<\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u8003\u7a76\u7684\u95ee\u5377<\/p>\n\n\n\n<p>\u5f81\u6c42\u7528\u6237\u7684\u9700\u6c42\uff0c\u7ed9\u4e88\u6539\u8fdb\u627f\u8bfa<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u6e38\u620f\u5316\u673a\u5236<\/p>\n\n\n\n<p>\u6bd4\u5982\u5c06\u5f15\u5bfc\u8bf4\u660e\u8bbe\u8ba1\u4e3a\u901a\u5173\u6e38\u620f\uff1b\u5e38\u89c1\u7684\u79ef\u5206\u5236\uff0c\u79ef\u5206\u6362\u53d6\u514d\u8d39\u5496\u5561\uff0c\u98de\u673a\u5347\u8231\uff0c\u66f4\u9ad8\u6743\u9650\u7b49\u3002<\/p>\n\n\n\n<p><strong>6.8<\/strong><strong>\u89e6\u53d1\u673a\u5236<\/strong><\/p>\n\n\n\n<p>\u91c7\u7528\u67d0\u79cd\u63d0\u793a\u6765\u523a\u6fc0\u7528\u6237\u91c7\u53d6\u884c\u52a8\uff0c\u5982\u90ae\u4ef6\uff0capp\u63a8\u9001\uff0c\u9875\u9762\u63d0\u793a\u3002<\/p>\n\n\n\n<p>a.&nbsp;&nbsp;&nbsp;\u89e6\u53d1\u673a\u5236\u7684\u8bc4\u5224\u6807\u51c6<\/p>\n\n\n\n<p>\u4e24\u4e2a\u56e0\u7d20\uff1a\u591a\u5927\u7a0b\u5ea6\u4e0a\u523a\u6fc0\u7528\u6237+\u7528\u6237\u63a5\u53d7\u89e6\u53d1\u540e\uff0c\u4ed8\u51fa\u5b9e\u9645\u884c\u52a8\u7684\u96be\u5ea6\u3002<\/p>\n\n\n\n<p>b.&nbsp;&nbsp;&nbsp;\u5728\u5408\u9002\u7684\u65f6\u673a\u89e6\u53d1<\/p>\n\n\n\n<p>\u4e0d\u8981\u8fc7\u4e8e\u6025\u5207\u5730\u5e0c\u671b\u63a7\u5236\u7528\u6237\u3002\u4f53\u73b0\u51fa\u5185\u5bb9\u7684\u4ef7\u503c\u3002\u5728\u7528\u6237\u505c\u9a7b\u6216\u53ef\u80fd\u51fa\u73b0\u56f0\u96be\u65f6\uff0c\u8fdb\u884c\u5f15\u5bfc\u3002<\/p>\n\n\n\n<p>c.&nbsp;&nbsp;&nbsp;&nbsp;\u8bbe\u8ba1\u539f\u5219<\/p>\n\n\n\n<p>\u4e92\u60e0\uff1a\u7ed9\u4e88\u7528\u6237\u6fc0\u52b1\u3002<\/p>\n\n\n\n<p>\u627f\u8bfa\u4e00\u81f4\u6027\uff1a\u4ee5\u5386\u53f2\u7528\u6237\u4e3a\u91cd\u70b9\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u793e\u4f1a\u8ba4\u540c\uff1a\u5229\u7528\u4ece\u4f17\u6027\uff0c\u7b26\u5408\u666e\u9002\u4ef7\u503c\u89c2<\/p>\n\n\n\n<p>\u6743\u5a01\uff1a\u7528\u8fc7KOL\u5ba3\u4f20<\/p>\n\n\n\n<p>\u597d\u611f\uff1a\u6bd4\u5982\uff0c\u4ee5\u7528\u6237\u670b\u53cb\u3001\u5173\u6ce8\u4eba\u7684\u540d\u4e49\u63a8\u9001\u3002<\/p>\n\n\n\n<p>\u7a00\u7f3a\uff1a\u6bd4\u5982\u9650\u65f6\u964d\u4ef7\u63d0\u793a\u3002<\/p>\n\n\n\n<p>d.&nbsp;&nbsp;&nbsp;\u4ee5\u4ea7\u54c1\u529f\u80fd\u4e3a\u9a71\u52a8\u6765\u89e6\u53d1<\/p>\n\n\n\n<p>\u63a8\u51fa\u80fd\u5b9a\u671f\u5438\u5f15\u7528\u6237\u7684\u670d\u52a1\uff0c\u6bd4\u5982\u5b9a\u65f6\u7684\u65b0\u95fb\u63a8\u9001\uff0c\u8ba9\u7528\u6237\u517b\u6210\u6d4f\u89c8\u4e60\u60ef\u3002<\/p>\n\n\n\n<p><strong>\u4e03\uff0e\u7559\u5b58<\/strong><\/p>\n\n\n\n<p><strong>7.1\u9009\u53d6\u6700\u4f73\u505a\u6cd5<\/strong><\/p>\n\n\n\n<p>a.\u5feb\u901f\u6d4b\u8bd5<\/p>\n\n\n\n<p><strong>7.2\u660e\u786e\u9760\u4ec0\u4e48\u7559\u4f4f\u7528\u6237<\/strong><\/p>\n\n\n\n<p>a.&nbsp;\u5206\u6790\u6d41\u5931\u539f\u56e0\uff1a\u7ade\u4e89\u5bf9\u624b\u7684\u64cd\u4f5c\u3002\u6ca1\u80fd\u57f9\u517b\u7528\u6237\u4e60\u60ef\u3002\u529f\u80fd\u5df2\u7ecf\u4e0d\u80fd\u6ee1\u8db3\u7528\u6237\uff0c\u7528\u6237\u53d1\u73b0\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>b.&nbsp;\u4e0d\u6ee1\u8db3\u4e8e\u73b0\u72b6\uff1a\u4e0d\u505c\u5206\u6790\u548c\u8c03\u6574\u3002<\/p>\n\n\n\n<p><strong>7.3\u7559\u5b58\u7684\u4e09\u4e2a\u9636\u6bb5<\/strong><\/p>\n\n\n\n<p>a.&nbsp;\u521d\u671f<\/p>\n\n\n\n<p>\u521d\u671f\u7559\u5b58\u7387\u4e5f\u53cd\u5e94\u4e86\u8861\u91cf\u4ea7\u54c1\u7c98\u6027\uff0c\u4e0d\u540c\u7c7b\u578b\u4ea7\u54c1\u6709\u4e0d\u540c\u8868\u73b0\u3002<\/p>\n\n\n\n<p>b\uff0e\u4e2d\u671f<\/p>\n\n\n\n<p>\u65b0\u9c9c\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target=\"_blank\">\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u4f5c\u8005\u8096\u6069\u00b7\u827e\u5229\u65af\u4e3a\u4f60\u9610\u8ff0\u201c\u589e\u957f\u9ed1\u5ba2\u7684\u79d8\u5bc6\u201d<\/a><\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f88\u4e45\u6ca1\u6b63\u7ecf\u770b\u4e66\u4e86\uff0c\u5b8b\u8bd7\u9009\u6ce8\u6ca1\u770b\u5b8c\uff0c\u5b8b\u8bd7\u8f83\u4e4b\u5b8b\u8bcd\uff0c\u786e\u5b9e\u5c11\u4e86\u70b9\u5473\u9053\uff0c\u800c\u4e4b\u524d\u4e0b\u7684Bad Blood\u662f\u82f1\u8bed\u539f\u8457\uff0cwdnmd\uff0c\u4e00\u53e5\u8bdd\u4e24\u4e2a\u8bcd\u513f\u4e0d\u8ba4\u8bc6\uff0c\u9042\u4f5c\u7f62\u3002 Hacking Growth (\u2026<\/p>\n","protected":false},"author":1,"featured_media":10649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[4169,40],"special":[],"class_list":["post-29793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-hacking-growth","tag-40","entry"],"views":164822,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/29793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=29793"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/29793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/10649"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=29793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=29793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=29793"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=29793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}