{"id":2823,"date":"2017-12-14T14:47:50","date_gmt":"2017-12-14T06:47:50","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=2823"},"modified":"2021-06-09T16:51:45","modified_gmt":"2021-06-09T08:51:45","slug":"%e5%be%ae%e6%92%ad%e6%98%93%e5%be%90%e6%89%ac%ef%bc%9aai%e9%a9%b1%e5%8a%a8%e7%9a%84%e7%9f%ad%e8%a7%86%e9%a2%91%e4%bc%97%e5%8c%85%e5%88%9b%e6%84%8f%e6%97%b6%e4%bb%a3%e5%b7%b2%e7%bb%8f%e6%9d%a5%e4%b8%b4","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/2823.html","title":{"rendered":"\u5fae\u64ad\u6613\u5f90\u626c\uff1aAI\u9a71\u52a8\u7684\u77ed\u89c6\u9891\u4f17\u5305\u521b\u610f\u65f6\u4ee3\u5df2\u7ecf\u6765\u4e34"},"content":{"rendered":"
\u4f9d\u97601\u4e2aTVC\u6253\u901a\u5173\u7684\u4f20\u7edf\u89c6\u9891\u4f20\u64ad\u8def\u5f84\u5df2\u7ecf\u8d70\u4e0d\u901a\u4e86\uff1f\u77ed\u89c6\u9891\u65f6\u4ee3\uff0c\u4f9d\u9760KOL\u8fdb\u884c\u4f17\u5305\u5f0f\u521b\u610f\u5236\u4f5c\u548c\u4f20\u64ad\u624d\u662f\u4e3b\u6d41\uff1f\u5e26\u7740\u8fd9\u4e9b\u601d\u8003\u3002\u542c\u542c\u5728\u4eca\u5e74TMA\u5e74\u5ea6\u6f14\u8bf4\u4e2d\uff0c\u5f90\u626c\u600e\u4e48\u89e3\u8bfb\u300c\u77ed\u89c6\u9891\u8fdb\u5165\u521b\u610f\u4f17\u5305\u65f6\u4ee3\u300d\u3002<\/p><\/blockquote>\n
\u5f90\u626c\u8bf4\uff0c\u81ea\u5df1\u662f\u4e00\u4e2a\u4e92\u8054\u7f51\u4eba\uff0c\u800c\u4e92\u8054\u7f51\u4eba\u8981\u505a\u7684\u5c31\u662f\u8981\u7528\u4e92\u8054\u7f51\u7684\u65b9\u6cd5\u89e3\u51b3\u8425\u9500\u521b\u610f\u95ee\u9898\u3002\u793e\u5a92\uff0c\u5c24\u5176\u662f\u77ed\u89c6\u9891\u7684\u9ad8\u901f\u53d1\u5c55\uff0c\u6210\u4e3a\u4e92\u8054\u65f6\u4ee3\u7684\u4e00\u4e2a\u91cd\u8981\u7279\u8d28\uff0c\u8fd9\u4e2a\u65f6\u5019\uff0c\u521b\u610f\u600e\u4e48\u505a\uff1f\u5c06KOL\u4f5c\u4e3a\u521b\u610f\u5de5\u5177\uff0c\u4ee5KOL\u6765\u5f71\u54cd\u4eba\u3001\u6253\u52a8\u4eba\uff0c\u8fdb\u884c\u4f17\u5305\u5f0f\u521b\u610f\u662f\u793e\u5a92\u8425\u9500\uff0c\u5c24\u5176\u662f\u77ed\u89c6\u9891\u8425\u9500<\/a><\/span>\u7684\u4e00\u79cd\u91cd\u8981\u5f62\u5f0f\u3002<\/p>\n
<\/p>\n
\u5bf9\u6b64\uff0c\u6211\u4eec\u7279\u5c06\u5f90\u626c\u6f14\u8bb2\u7684\u91cd\u70b9\u8fdb\u884c\u4e86\u6574\u7406\uff0c\u5206\u4eab\u5982\u4e0b\u3002<\/p>\n
\u5168\u6c11\u793e\u4ea4\u65f6\u4ee3\uff0cKOL\u662f\u521b\u610f\u4f17\u5305\u4e2d\u575a\u529b\u91cf<\/p>\n
\u73b0\u5728\u793e\u4ea4\u5a92\u4f53\u5df2\u7ecf24\u5c0f\u65f6\u5168\u5929\u5019\u5730\u7ed1\u67b6\u4e86\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u793e\u5a92\u5df2\u6210\u4e3a\u6700\u4e3b\u6d41\u7684\u4fe1\u606f\u83b7\u53d6\u8d85\u5e02\uff0c\u793e\u5a92\u5e73\u53f0\u4e5f\u6210\u4e3a\u8425\u9500\u521b\u610f\u4ea7\u751f\u7684\u91cd\u8981\u6839\u636e\u5730\u3002\u8fd9\u4e4b\u4e2d\uff0c\u4f5c\u4e3a\u8fde\u63a5\u5e74\u8f7b\u5316\u3001\u5708\u5c42\u5316\u3001\u4e2a\u6027\u5316\u793e\u5a92\u4eba\u7fa4\u7684\u201c\u7ebd\u5e26\u201d\u2014\u2014KOL\u6b63\u53d1\u6325\u7740\u5de8\u5927\u7684\u4ef7\u503c\uff0c\u6210\u4e3a\u793e\u5a92\u65f6\u4ee3\u521b\u610f\u4f17\u5305\u7684\u91cd\u8981\u5b9e\u73b0\u8f7d\u4f53\u3002<\/p>\n
KOL\u5728\u521b\u610f\u4f17\u5305\u4e2d\u76f8\u6bd4\u666e\u901a\u53d7\u4f17\uff0c\u53d1\u6325\u7740\u66f4\u7279\u522b\u7684\u4f5c\u7528\uff1a
\u4e00\uff0cKOL\u7684\u4eba\u683c\u5316\u5c5e\u6027\u66f4\u5f3a\uff0c\u4ed6\u4eec\u7684\u80cc\u540e\uff0c\u805a\u62e2\u7684\u662f\u4e00\u7fa4\u9ad8\u6d88\u8d39\u529b\u548c\u9ad8\u5fe0\u8bda\u5ea6\u7684\u7c89\u4e1d\uff1b
\u4e8c\uff0cKOL\u66f4\u4e3a\u7406\u89e3\u7c89\u4e1d\u9700\u6c42\uff0c\u62e5\u6709\u66f4\u4e3a\u6210\u719f\u7684\u201c\u53d6\u60a6\u201d\u7c89\u4e1d\u7684\u65b9\u6cd5\u8bba\uff1b
\u4e09\uff0cKOL\u80fd\u591f\u6df1\u5165\u89e6\u8fbe\u5708\u5c42\uff0c\u80fd\u591f\u5e2e\u52a9\u54c1\u724c\u66f4\u597d\u5730\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u3002
\u6240\u4ee5\uff0c\u5f90\u626c\u8ba4\u4e3a\uff0c\u54c1\u724c\u5e94\u8be5\u5145\u5206\u5730\u5c0a\u91cdKOL\u7684\u60f3\u6cd5\uff0c\u91ca\u653e\u4ed6\u4eec\u7684\u521b\u610f\uff0c\u901a\u8fc7KOL\u7684\u201c\u661f\u661f\u4e4b\u706b\u201d\uff0c\u71ce\u70e7\u6574\u4e2a\u793e\u4ea4\u7f51\u7edc\u3002<\/p>\n\u77ed\u89c6\u9891\u66f4\u4e3a\u547c\u5401\u4f17\u5305\u521b\u610f<\/p>\n
\u5728\u5fae\u535a\u3001\u5fae\u4fe1\u65f6\u4ee3\uff0c\u901a\u8fc7\u4f17\u5305\u521b\u610f\u8bde\u751f\u4e86\u4f17\u591a\u4f18\u8d28\u6848\u4f8b\u3002\u4e0d\u8fc7\uff0c\u76f8\u8f83\u4e8e\u5176\u4ed6\u9636\u6bb5\uff0c\u5728\u77ed\u89c6\u9891\u65f6\u4ee3\uff0c\u521b\u610f\u4f17\u5305\u5c24\u4e3a\u91cd\u8981\u3002<\/p>\n
\u4e3a\u4f55\u5f97\u51fa\u8fd9\u6837\u7684\u7ed3\u8bba\uff1f\u67094\u4e2a\u91cd\u8981\u539f\u56e0\u3002<\/p>\n
\u9996\u5148\uff0c\u77ed\u89c6\u9891\u5e74\u8f7b\u7528\u6237\u5c45\u591a\uff0c90\u540e\u5360\u636e7\u6210\u4ee5\u4e0a\u3002\u4ed6\u4eec\u81ea\u6211\u5224\u65ad\u529b\u5f3a\uff0c\u9700\u6c42\u4e5f\u66f4\u96be\u4ee5\u6349\u6478\uff0c\u5957\u8def\u6ee1\u6ee1\u7684\u4f20\u7edf\u8425\u9500\u5bf9\u4ed6\u4eec\u7684\u5438\u5f15\u529b\u6709\u9650\u3002<\/p>\n
\u5176\u6b21\uff0c\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u7528\u6237\u6ce8\u610f\u529b\u66f4\u52a0\u5206\u6563\uff0c\u6d3b\u8dc3\u5728\u4e0d\u540c\u89c6\u9891\u5e73\u53f0\uff0c\u4e0d\u540cKOL\u8eab\u540e\u3002\u53ea\u6709\u501f\u52a9\u591a\u4e2aPUGC\u53d1\u58f0\uff0c\u4f17\u5305\u521b\u610f\uff0c\u624d\u80fd\u51fb\u7a7f\u5708\u5c42\uff0c\u6709\u6548\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u3002<\/p>\n\u7b2c\u4e09\uff0c\u7528\u6237\u5bf9\u4e8e\u77ed\u89c6\u9891\u8425\u9500\u7684\u8981\u6c42\u66f4\u9ad8\uff0c\u4e5f\u66f4\u613f\u610f\u4e3a\u4f18\u8d28\u7684\u77ed\u89c6\u9891\u6848\u4f8b\u6253call\u3002\u6570\u636e\u663e\u793a\uff0c86%\u7684\u5e74\u8f7b\u7528\u6237\u6613\u88ab\u4f18\u8d28\u7684\u77ed\u89c6\u9891\u5e7f\u544a\u5438\u5f15\uff0c\u4e14\u670983%\u7684\u7528\u6237\u613f\u610f\u4e3a\u8fd9\u4e9b\u5185\u5bb9\u8f6c\u8bc4\u8d5e\u3002\u4f46\u53ea\u6709\u771f\u6b63\u80fd\u591f\u6253\u52a8\u4e86\u7528\u6237\u7684\u89c6\u9891\uff0c\u624d\u4f1a\u6536\u83b7\u638c\u58f0\uff0c\u4f17\u5305\u521b\u610f\uff0c\u63d0\u5347\u4e86\u4f20\u64ad\u6210\u529f\u7684\u6982\u7387\uff01<\/p>\n
\u6700\u540e\uff0c\u5219\u662f\u5f53\u4e0b\u7684\u8425\u9500\u73af\u5883\u5df2\u7ecf\u53d1\u751f\u6539\u53d8\u3002\u6d88\u8d39\u8005\u5174\u8da3\u7684\u591a\u5143\u6027\u548c\u4fe1\u606f\u83b7\u53d6\u7684\u573a\u666f\u5316\uff0c\u51b3\u5b9a\u4e86\u4f20\u7edf\u89c6\u9891\u7684\u4f20\u64ad\u8def\u5f84\u2014\u2014\u4f9d\u97601\u4e2atvc\u6253\u901a\u5173\u7684\u65f6\u4ee3\u5df2\u7ecf\u7ed3\u675f\u3002<\/p>\n
\u5728\u77ed\u89c6\u9891\u8425\u9500\u73af\u5883\u4e0b\uff0c\u56f4\u7ed51\u4e2a\u6838\u5fc3\u5185\u5bb9\uff0c\u7ed1\u5b9a\u7528\u6237\u5174\u8da3\u7684\u591a\u4e2a\u8282\u70b9\uff0c\u5e76\u9080\u8bf7\u591a\u4e2aKOL\u8fdb\u884c\u4f17\u5305\u5f0f\u521b\u610f\u89e3\u8bfb\u3001\u5236\u4f5c\u548c\u4f20\u64ad\uff0c\u6210\u4e3a\u793e\u4ea4\u89c6\u9891\u65f6\u4ee3\u4e0b\u7684\u5168\u65b0\u4f20\u64ad\u8def\u5f84\u3002<\/p>\n
\u6848\u4f8b\u5b9e\u6218\u77ed\u89c6\u9891\u521b\u610f\u4f17\u5305\u7684\u8425\u9500\u529b\u91cf<\/p>\n
\u5f90\u626c\u6307\u51fa\uff0c\u73b0\u5728\u7684\u81ea\u5a92\u4f53\u5df2\u7ecf\u6709\u4e0a\u767e\u4e07\u4e2a\uff0c\u6311\u9009\u4e00\u4e2a\u5408\u9002\u7684KOL\u670d\u52a1\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u9760\u8089\u773c\u5224\u65ad\u548c\u4eba\u5de5\u9009\u62e9\u5df2\u7ecf\u89e3\u51b3\u4e0d\u4e86\u8fd9\u4e2a\u95ee\u9898\u4e86\u3002\u5fae\u64ad\u6613<\/a><\/span>\u73b0\u5728\u4f9d\u6258\u81ea\u5df1\u7684\u4eba\u5de5\u667a\u80fd\u6295\u653e\u7cfb\u7edf\uff0c\u901a\u8fc7\u667a\u80fd\u7b97\u6cd5\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u4e3b\u667a\u9009\u51fa\u6700\u7cbe\u51c6\u7684KOL\uff0c\u8fd8\u53ef\u4ee5\u4e3a\u4f60\u7684\u54c1\u724c\u5efa\u7acb\u4e00\u4e2a\u5355\u72ec\u7684\u8d44\u6e90\u5e93\uff0c\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u6295\u653e\u670d\u52a1\u3002<\/p>\n