{"id":2644,"date":"2017-12-13T16:04:31","date_gmt":"2017-12-13T08:04:31","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=2644"},"modified":"2018-12-24T11:06:10","modified_gmt":"2018-12-24T03:06:10","slug":"%e6%b2%a1%e9%a2%84%e7%ae%97%e6%b2%a1%e4%ba%ba%e8%84%89%e6%b2%a1%e8%a7%84%e5%88%92%ef%bc%8c%e6%96%b0%e5%aa%92%e4%bd%93%e8%bf%90%e8%90%a5%e5%a6%82%e4%bd%95%e5%86%b7%e5%90%af%e5%8a%a8%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/2644.html","title":{"rendered":"\u6ca1\u9884\u7b97\u6ca1\u4eba\u8109\u6ca1\u89c4\u5212\uff0c\u65b0\u5a92\u4f53\u8fd0\u8425\u5982\u4f55\u51b7\u542f\u52a8\uff1f"},"content":{"rendered":"
<\/p>\n<\/div>\n
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\u5bf9\u4e8eB\u7aef\u6765\u8bf4\uff0c\u5728\u884c\u4e1a\u5185\u6c89\u6d78\u5f97\u8d8a\u6df1\u6293\u5f97\u8d8a\u5782\u76f4\uff0c\u5728\u6ca1\u6709\u6570\u636e\u652f\u6491\u7684\u521d\u671f\u9636\u6bb5\uff0c\u542c\u53d6\u8d44\u6df1\u4eba\u58eb\u7684\u5efa\u8bae\u5c24\u4e3a\u91cd\u8981\u3002<\/b>\u800c\u5bf9\u4e8eC\u7aef\u6765\u8bf4\uff0c\u9009\u62e9\u592a\u591a\u5bb9\u6613\u773c\u82b1\u7f2d\u4e71\uff0c\u4f60\u7684\u91cd\u70b9\u5e94\u5728\u884c\u4e1a\u5934\u90e8\u3001\u5730\u57df\u3001\u91cd\u5782\u76f4\u8d8b\u4e8e\u4e0e\u6cdb\u65b0\u95fb\u3001\u6cdb\u5a31\u4e50\u533a\u57df\u90fd\u627e\u5230\u53ef\u4ee5\u7a81\u7834\u7684\u53e3\u5b50\uff0c\u4ee5\u4f9b\u5c06\u6765\u91cf\u53d8\u5230\u8d28\u53d8\u65f6\u671f\u7684\u9700\u6c42\u3002<\/p>\n \u5efa\u7acb\u5a92\u4f53\u77e9\u9635<\/span><\/b><\/p>\n \u8fd9\u91cc\u5206\u4e3a\u4e24\u90e8\u5206\uff1a1.\u5efa\u7acb\u5168\u5a92\u4f53\u77e9\u9635 \u00a02.\u5efa\u7acb\u9636\u68af\u77e9\u9635\u00a0<\/b><\/p>\n 2.1 \u5168\u5a92\u4f53\u77e9\u9635<\/span><\/b><\/p>\n \u7b80\u5355\u6765\u8bf4\uff0c\u4eba\u624b\u5145\u8db3\u7684\u60c5\u51b5\u53ef\u4ee5\u4e00\u6b65\u5230\u4f4d\u5efa\u7acb\u5168\u5a92\u4f53\u77e9\u9635\u3002<\/p>\n \u2460 \u5728\u884c\u4e1a\u80fd\u591f\u89e6\u53ca\u7684\u8303\u9886\u57df+\u5782\u76f4\u9886\u57df\u90fd\u5360\u636e\u4f4d\u7f6e<\/b>\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u5982\u5934\u6761\u53f7\u3001\u4f01\u9e45\u53f7\u3001\u641c\u72d0\u53f7\u3001\u51e4\u51f0\u53f7\u7b49\uff0c\u5927\u5927\u5c0f\u5c0f\u80fd\u6709\u5341\u4e2a\u5de6\u53f3\u3002\u8fd9\u91cc\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4e0d\u540c\u7684\u5e73\u53f0\u53f7\u7684\u901a\u8fc7\u8981\u6c42\u53ca\u5bf9\u5185\u5bb9\u7684\u504f\u597d\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u4e00\u952e\u5206\u53d1\u7701\u65f6\u7701\u529b\uff0c\u4f46\u80fd\u4ece\u5e73\u53f0\u9700\u6c42\u5165\u624b\uff0c\u4e8b\u534a\u529f\u500d\u3002<\/p>\n \u2461 \u5728\u4e00\u4e8c\u5e73\u53f0\u5efa\u7acb\u5355\u5e73\u53f0\u5185\u5bb9\u77e9\u9635<\/b> \u4f8b\u5982\uff1a<\/p>\n \u4e07\u8fbe\u96c6\u56e2\u5fae\u4fe1\u77e9\u9635\uff0c\u65d7\u4e0b\u6db5\u76d63\u3001400\u4e2a\u5fae\u4fe1\u53f7\uff0c\u8fd8\u4e0d\u5305\u62ec\u5176\u5b83\u5e73\u53f0\u5185\u5bb9\u5efa\u8bbe\uff1b<\/p>\n \u9524\u5b50\u79d1\u6280\u5fae\u535a\u77e9\u9635\uff0c\u5927\u5927\u5c0f\u5c0f\u5341\u4f59\u4e2a\u5fae\u535a\u5e10\u53f7\uff0c\u53e6\u5916\u8fd8\u6709\u5fae\u4fe1\u516c\u4f17\u53f7\u5e73\u53f0\u4e92\u4e3a\u7284\u89d2\u76f8\u4e92\u63a8\u5e7f\uff1b<\/p>\n 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\u53e6\u5916\uff0c\u4e00\u4e9b\u4f20\u7edf\u7684\u653f\u5e9c\u673a\u6784\u3001\u4e8b\u4e1a\u5355\u4f4d\u3001\u62a5\u4e1a\u96c6\u56e2\u4e5f\u7ad9\u5728\u4e86\u5168\u5a92\u4f53\u8425\u9500\u7684\u961f\u5217\u4e2d\uff0c\u4e0d\u518d\u662f\u4e00\u4e2a\u5e73\u53f0\u6216\u8005\u4e00\u4e2a\u53d1\u58f0\u6e20\u9053\u7684\u8001\u8def\u5b50\uff0c\u4e5f\u9010\u6e10\u653e\u4e0b\u4e86\u9ad8\u9ad8\u5728\u4e0a\u7684\u59ff\u6001\u3002<\/p>\n \u4e3e\u4e2a\u4f8b\u5b50\uff1a\u6c5f\u82cf\u65b0\u5a92\u4f53\u77e9\u9635\uff0c\u5927\u5927\u5c0f\u5c0f\u767e\u4f59\u4e2a\u5e10\u53f7\u51dd\u805a\u6210\u578b\uff0c\u5c06\u7ec6\u5206\u5e10\u53f7\u4e0b\u591a\u4e2a\u7ef4\u5ea6\u7684\u53d7\u4f17\u51dd\u7ed3\u6210\u4e00\u4e2a\u5927\u7cfb\u7edf\u5185\u7684\u6574\u4f53\u53d7\u4f17\u3002<\/p>\n \u5ef6\u4f38\u5f00\u6765\uff0c\u4f60\u53ea\u8981\u767e\u5ea6\u2018XX\u62a5\u4e1a\u65b0\u5a92\u4f53\u77e9\u9635\u2019\uff0c\u5404\u7c7b\u5927\u4e2d\u5c0f\u57ce\u5e02\u7684\u77e9\u9635\u5c06\u8fce\u9762\u5411\u4f60\u6251\u6765\uff0c\u5982\u679c\u4f60\u662f\u4ece\u4e8b\u5728\u4f20\u7edf\u5411\u4e92\u8054\u7f51\u8f6c\u578b\u7684\u516c\u53f8\uff0c\u591a\u7ffb\u7ffb\u540c\u8d28\u6027\u9ad8\u7684\u516c\u53f8\u5982\u4f55\u64cd\u4f5c\uff0c\u5148\u628a\u67b6\u5b50\u7acb\u8d77\u6765\u3002<\/p>\n 2.2 \u9636\u68af\u77e9\u9635<\/span><\/b><\/p>\n \u9636\u68af\u77e9\u9635\u66f4\u5408\u9002\u4eba\u624b\u4e0d\u5145\u8db3\/\u9884\u7b97\u7a00\u5c11\u7684\u60c5\u51b5\u3002\u76f8\u8f83\u4e8e\u5168\u5a92\u4f53\u77e9\u9635\u5e7f\u6492\u7f51\u3001\u5e7f\u79ef\u7cae\u7684\u4f5c\u98ce\uff0c\u9636\u68af\u77e9\u9635\u4f1a\u6839\u636e\u4eba\u624b\u4e0e\u9884\u7b97\u7684\u591a\u5be1\u5206\u914d\u7cbe\u529b\u3002<\/p>\n 2.2.1\u68b3\u7406\u53ef\u89e6\u53ca\u5a92\u4f53\u9886\u57df<\/u><\/b><\/p>\n \u9996\u5148\uff0c\u68b3\u7406\u516c\u53f8\u4ea7\u54c1\u53ef\u89e6\u53ca\u7684\u5a92\u4f53\u9886\u57df\u3002\u5bf9\u4e8e\u4eceC\u7aef\u4ea7\u54c1\u6765\u8bf4\u641c\u96c6\u6bd4\u8f83\u8f7b\u677e\uff0c\u627e\u5230\u767e\u5bb6\u51e0\u767e\u5bb6\u4e0d\u662f\u503c\u5f97\u70ab\u8000\u7684\u4e8b\u60c5\uff0c\u9700\u8981\u96c6\u4e2d\u65f6\u95f4\u7cbe\u529b\u5bf9\u5f85\u7684\u662f\u5212\u5206\u91cd\u70b9\u4e0e\u68af\u5ea6\u3002<\/p>\n \u800c\u5bf9\u4e8eB\u7aef\u4ea7\u54c1\u6765\u8bf4\uff0c\u91cd\u70b9\u5728\u4e8e\u628a\u53ef\u89e6\u53ca\u7684\u5a92\u4f53\u9886\u57df\u7edf\u7edf\u627e\u51fa\u6765\u518d\u6839\u636e\u4ea7\u54c1\u9700\u6c42\u8fdb\u884c\u5212\u5206\u3002\u4ee5\u4e0b\u662f\u6211\u7ed9\u67d0B\u7aefIT\u516c\u53f8\u505a\u7684\u65b0\u5a92\u4f53\u77e9\u9635\u56fe\uff0c\u4ee5\u4f9b\u53c2\u8003\u3002<\/p>\n <\/p>\n 2.2.2\u68af\u5ea6\u5212\u5206<\/u><\/b><\/p>\n \u68b3\u7406\u53ef\u89e6\u8fbe\u7684\u5a92\u4f53\u540e\uff0c\u5c31\u662f\u8fdb\u884c\u68af\u5ea6\u5212\u5206\uff0c\u627e\u51fa\u91cd\u70b9\u3002\u5927\u4f53\u6765\u8bf4\u5206\u4e3a\u4ee5\u4e0b\u51e0\u4e2a\u90e8\u5206\u8fdb\u884c\u8003\u8651\uff0c\u6700\u5927\u5316\u7684\u8fdb\u884c\u70b9\u9762\u7ed3\u5408\u3002<\/p>\n 01<\/span><\/b><\/p>\n \u8001\u724c\u7efc\u5408\u5a92\u4f53<\/span><\/b><\/p>\n \u8bf4\u7684\u5c31\u662f\u4ee5\u56db\u5927\uff08\u65b0\u6d6a\u3001\u817e\u8baf\u3001\u641c\u72d0\u3001\u7f51\u6613\uff09\u4e3a\u9996\u7684\u65b0\u95fb\u7efc\u5408\u5a92\u4f53\u3002C\u7aef\u5c31\u4e0d\u7528\u8bf4\u4e86\uff0c\u65e0\u8bba\u5782\u76f4\u9762\u591a\u4e48\u72ed\u7a84\u7684\u4ea7\u54c1\uff0c\u4f60\u7684\u53d7\u4f17\u9664\u4e86\u4e0a\u4e0b\u6e38\uff0c\u9664\u4e86\u76f4\u63a5\u5bf9\u6807\u7684\u516c\u53f8\uff0c\u6f5c\u5728\u4ed8\u8d39\u7528\u6237\u5bf9\u4e8e\u4fe1\u606f\u7684\u63a5\u6536\u4e0e\u4ef7\u503c\u5224\u65ad\u8fd8\u662f\u96c6\u4e2d\u5728\u65b0\u95fb\u7c7b\u7efc\u5408\u5a92\u4f53\u3002\u4f60\u591a\u4e0d\u5728\u4e4e\u4e0d\u91cd\u8981\uff0c\u7528\u6237\u5728\u4e4e\u3002<\/p>\n \u503c\u5f97\u4e00\u8bf4\u7684\u662f\uff0cB\u7aef\u516c\u53f8\u4e0d\u8981\u89c9\u5f97\u81ea\u5df1\u7684\u4ea7\u54c1\u6666\u6da9\uff0c\u76f8\u8f83\u4e8eC\u7aef\u4ea7\u54c1\uff0cB\u7aef\u4ea7\u54c1\u7684\u4e13\u4e1a\u6027\u4e0e\u5de5\u5320\u7cbe\u795e\u6bd4\u8f83\u53d7\u4eba\u8ba4\u540c\uff0c\u53ea\u8981\u5185\u5bb9\u4e0a\u770b\u5f97\u8fc7\u53bb\uff0c\u60f3\u8981\u4e0a\u7efc\u5408\u5a92\u4f53\u7684\u673a\u7387\u8fd8\u662f\u5f88\u9ad8\u7684\u3002\u9664\u4e86\u56db\u5927\u662f\u8d85A\u7c7b\u65b0\u95fb\u7efc\u5408\u5a92\u4f53\uff0c\u540e\u9762\u8fd8\u6392\u7740\u4e00\u5927\u4e32A\u7c7b\u3001B\u7c7b\u53ca\u5730\u65b9\u6027\u5a92\u4f53\uff0c\u6839\u636e\u4f60\u7684\u9884\u7b97\u548c\u8981\u6c42\u9009\u62e9\u5373\u53ef\u3002<\/b><\/p>\n 02<\/span><\/b><\/p>\n \u884c\u4e1a\u5185\u4eba\u7fa4\u96c6\u4e2d\u5730<\/span><\/b><\/p>\n \u884c\u4e1a\u5185\u4eba\u7fa4\u96c6\u4e2d\u5730\u2248\u884c\u4e1a\u5185KOL\uff0c\u6cdb\u6307\u4e00\u5207\u88ab\u884c\u4e1a\u5185\u8ba4\u53ef\u7684\u5782\u76f4\u578b\u7f51\u7ad9\u3002<\/p>\n C\u7aef\u516c\u53f8\u7684\u4e3b\u8981\u76ee\u6807\u4e0e\u843d\u5730\u5728\u4e8e\uff0c\u7b5b\u9009\u51fa\u771f\u6b63\u7b26\u5408\u4ea7\u54c1\u7528\u6237\u7231\u597d\u7684KOL<\/b>\uff0c\u6295\u653e\/\u5408\u4f5c\u8fbe\u6210\u6700\u5927\u5316\u7684\u54c1\u724c\u9732\u51fa\uff0c\u5f62\u6210\u2018\u89e6\u53ca-\u5bfc\u6d41-\u8d2d\u4e70\u2019\u6f0f\u6597\u6548\u5e94\u7684\u8f6c\u5316\u3002<\/p>\n B\u7aef\u516c\u53f8\u4ea7\u54c1\u56e0\u4e3a\u51b3\u7b56\u94fe\u6761\u8fc7\u957f\uff0c\u66f4\u53ef\u80fd\u7684\u662f\u8981\u505a\u5230\u89e6\u53ca\u5e76\u5f62\u6210\u4e13\u4e1a\u7684\u5f62\u8c61\u3002\u8fc7\u4e8e\u5782\u76f4\u7684B\u7aef\u516c\u53f8\u5e02\u573a\u900f\u660e\uff0c\u86cb\u7cd5\u5c31\u90a3\u4e48\u5927\uff0c\u7f29\u77ed\u4e0e\u51b3\u7b56\u5c42\u7684\u8ddd\u79bb\u624d\u662f\u91cd\u4e2d\u4e4b\u91cd\u3002<\/p>\n \u5bf9\u4e8e\u9884\u7b97\u5c11\u3001\u4eba\u624b\u532e\u4e4f\u7684\u65b0\u5a92\u4f53\u8fd0\u8425\u90e8\u95e8\u6765\u8bf4\uff0c\u5728C\u7aef\u73a9\u7684\u9886\u57df\u7838\u94b1\u4e0d\u5c5e\u4e8e\u660e\u667a\u884c\u4e3a\uff0c\u5728\u81ea\u5df1\u6240\u5904\u7684\u884c\u4e1a\u5185\u7ad6\u8d77\u54c1\u724c\uff0c\u518d\u8f90\u5c04\u5230\u6cdb\u5a92\u4f53\u8303\u56f4\uff0c\u662f\u6bd4\u8f83\u5408\u9002\u7684\u65b9\u5f0f\u3002<\/b><\/p>\n \u8d44\u6e90\u6c47\u96c6<\/span><\/b><\/p>\n \u8d44\u6e90\u6c47\u96c6\u5927\u5bb6\u90fd\u4f1a\u8fd9\u4e48\u8bf4\uff0c\u5728\u65f6\u95f4\u7d27\u4efb\u52a1\u591a\u7684\u65f6\u5019\uff0c\u8fd9\u4e00\u6761\u5de5\u4f5c\u4e5f\u4e0d\u80fd\u5c11\uff0c\u5426\u5219\u5728\u4fe1\u606f\u7206\u70b8\u7684\u5f53\u4e0b\uff0c\u8d44\u6e90\u6d41\u5931\u7387\u662f\u5f88\u53ef\u6015\u7684\u3002<\/p>\n \u5728\u8fd9\u6b21\u7684\u4e3b\u9898\u8303\u56f4\u5185\uff0c\u8d44\u6e90\u6c47\u96c6\u8981\u6ce8\u610f\u5206\u6210\u8fd9\u51e0\u4e2a\u90e8\u5206\uff1a\u5df2\u5408\u4f5c\uff1b\u5df2\u63a5\u89e6\uff1b\u5e0c\u671b\u63a5\u89e6\uff1b\u88ab\u62d2\uff08\u672a\u56de\u590d\uff09\u3002<\/b><\/p>\n \u7edf\u8ba1\u8868\u4e0d\u5b9c\u590d\u6742\uff0c\u4eba\u624b\u4e0d\u591f\u7684\u60c5\u51b5\u4e0b\u5b9e\u7528\u5c31\u597d\uff0c\u8fc7\u4e8e\u590d\u6742\u7684\u7edf\u8ba1\u8868\u5c31\u662f\u4e00\u5f20\u534e\u800c\u4e0d\u5b9e\u7684KPI\u8868\u3002\u4ee5\u4e0b\u8bf4\u4e00\u4e0b\u9700\u8981\u8bb0\u5f55\u7684\u5185\u5bb9\u3002<\/p>\n \u5df2\u5408\u4f5c<\/b>\uff1a\u5408\u4f5c\u591a\u5c11\u6b21\uff0c\u5173\u7cfb\u5982\u4f55\uff0c\u662f\u4e0d\u662f\u53ef\u4ee5\u957f\u671f\u5408\u4f5c\uff0c\u6709\u65e0\u7ebf\u4e0b\u63a5\u89e6\u3002<\/p>\n \u5df2\u63a5\u89e6<\/b>\uff1a\u5bf9\u65b9\u9700\u6c42\u70b9\uff0c\u5bf9\u65b9\u672a\u5f00\u5c55\u5408\u4f5c\u7684\u7406\u7531\uff0c\u5bf9\u65b9\u662f\u5426\u4e0e\u6211\u65b9\u540c\u8d28\u6027\u516c\u53f8\u5408\u4f5c\u3002<\/p>\n \u5e0c\u671b\u63a5\u89e6<\/b>\uff1a\u6211\u65b9\u9700\u6c42\u70b9\uff0c\u5bf9\u65b9\u4f18\u52bf\uff0c\u7ebf\u4e0b\/\u5185\u90e8\u6e20\u9053\u3002<\/p>\n \u88ab\u62d2\uff08\u672a\u56de\u590d<\/b>\uff09\uff1a\u88ab\u62d2\u7edd\u539f\u56e0\uff0c\u5bf9\u65b9\u9700\u6c42\u70b9\uff0c\u5bf9\u65b9\u662f\u5426\u4e0e\u6211\u65b9\u540c\u8d28\u6027\u516c\u53f8\u5408\u4f5c\u3002<\/p>\n \u7279\u6b8a\u60c5\u51b5\u53e6\u8bb0\u5f55\u4e00\u680f\u3002<\/p>\n \u5728\u4f60\u4e00\u4e2a\u4eba\u505a\u65b0\u5a92\u4f53\u8fd0\u8425\u7684\u72b6\u6001\u4e0b\uff0c\u5728\u4f60\u8fd0\u8425\u4e86\u4e09\u4e2a\u6708\u3001\u534a\u5e74\u3001\u4e00\u5e74\u7684\u65f6\u95f4\u8282\u70b9\u56de\u5934\u770b\u8fd9\u6837\u7684\u8bb0\u5f55\uff0c\u4f1a\u611f\u8c22\u81ea\u5df1\u3002<\/p>\n \u77e9\u9635\u5316\u8fd0\u8425\u7684\u4f18\u52bf\u5728\u4e8e\uff1a\u4e00\u65e6\u4f60\u9009\u597d\u4e86\u5408\u9002\u81ea\u5df1\u7684\u65b0\u5a92\u4f53\u77e9\u9635\u7ed3\u6784\u4e0e\u6a21\u5f0f\uff0c\u64cd\u4f5c\u8d77\u6765\u5c06\u4e8b\u534a\u529f\u500d\u3002\u4f18\u79c0\u7684\u5185\u5bb9\u8f93\u51fa\uff08\u91cf\u53d8\uff09\u5c06\u5728\u77e9\u9635\u5316\u8fd0\u8425\u6210\u578b\u540e\uff08\u8d28\u53d8\uff09\u4ea7\u751f\u54c1\u724c+\u6e20\u9053\u7684\u53cc\u6548\u5e94\u3002<\/b><\/p>\n 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