{"id":25767,"date":"2019-11-08T16:13:27","date_gmt":"2019-11-08T08:13:27","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=25767"},"modified":"2019-11-08T16:13:29","modified_gmt":"2019-11-08T08:13:29","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%e5%b8%82%e5%9c%ba%e7%bb%8f%e7%90%86%e6%9d%a8%e7%81%bfalice%ef%bc%9a%e6%89%93%e9%80%a0%e5%b7%ae%e5%bc%82%e5%8c%96%ef%bc%8c%e6%88%90%e4%b8%ba%e6%97%a0%e5%8f%af%e6%9b%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/25767.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\u5e02\u573a\u7ecf\u7406@\u6768\u707fAlice\uff1a\u6253\u9020\u5dee\u5f02\u5316\uff0c\u6210\u4e3a\u65e0\u53ef\u66ff\u4ee3"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u201c\u5f88\u591a\u4e8b\u60c5\u90fd\u662f\uff0c\u5bf9\u4e8e\u4e00\u4e2a\u613f\u610f\u53bb\u52aa\u529b\u7684\u4eba\uff0c\u4f60\u7b2c\u4e00\u6b21\u505a\u7684\u65f6\u5019\uff0c\u603b\u89c9\u5f97\u7279\u522b\u75db\u82e6\uff0c\u4f46\u662f\u5f53\u4f60\u53bb\u514b\u670d\u8fd9\u4e2a\u56f0\u96be\uff0c\u4f60\u7b2c\u4e8c\u6b21\u505a\u7684\u65f6\u5019\uff0c\u5c31\u89c9\u5f97\u7279\u522b\u7b80\u5355\u3001\u7279\u522b\u5bb9\u6613\u3002\u201d<\/p>\n\n\n\n<p>\u4ece\u6bd5\u4e1a\u62e9\u4e1a\uff0c\u5230\u5982\u4eca\u7684\u6210\u4e3a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" title=\"\u5c0f\u7ea2\u4e66\" target=\"_blank\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u7684\u5e02\u573a\u90e8\u9aa8\u5e72\u4e4b\u4e00\uff0cAlice\u51e0\u7ecf\u6ce2\u6298\uff0c\u4f46\u662f\u8fd8\u662f\u5728\u81ea\u5df1\u559c\u6b22\u7684\u884c\u4e1a\u4e0a\u6709\u6240\u6210\u5c31\u3002\u662f\u4ec0\u4e48\u4fc3\u4f7f\u5979\u575a\u5b9a\u9009\u62e9\u5e02\u573a\u90e8\u804c\u4f4d\u5e76\u6700\u7ec8\u6709\u6240\u6210\u5c31\u5462\uff1f\u5173\u4e8e\u8de8\u4e13\u4e1a\u5c31\u4e1a\u548c\u5982\u4f55\u80dc\u4efb\u5e02\u573a\u804c\u4f4d\uff0c\u8fd9\u91cc\u6709\u4f60\u9700\u8981\u7684\u7b54\u6848\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>\u59d3\u540d<\/strong>\uff1a\u6768\u707fAlice<\/p><p><strong>\u4e13\u4e1a<\/strong>\uff1a12\u5c4a\u8ba1\u7b97\u673a\u4e13\u4e1a<\/p><p><strong>\u4efb\u804c\u5c97\u4f4d<\/strong>\uff1a\u76ee\u524d\u5c31\u804c\u4e8e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u5e02\u573a\u90e8\uff0c\u4efb\u5e02\u573a\u90e8\u5e02\u573a\u7ecf\u7406<\/p><p><strong>\u5de5\u4f5c\u5185\u5bb9<\/strong>\uff1a\u5206\u4e3a\u793e\u4f1a\u5a92\u4f53\u3001\u54c1\u724c\u3001\u5185\u5bb9\u5e02\u573a\u3001\u8c03\u7814\u51e0\u4e2a\u90e8\u5206<\/p><p><strong>\u5c97\u4f4d\u8981\u6c42<\/strong>\uff1a\u5177\u5907\u7684\u80fd\u529b\u6709\u6d1e\u5bdf\u529b\u3001\u601d\u8003\u80fd\u529b\u3001\u903b\u8f91\u80fd\u529b\u3001\u5b66\u4e60\u80fd\u529b\u548c\u8fc1\u79fb\u80fd\u529b,\u540c\u65f6\u62e5\u6709\u4ea7\u54c1\u548c\u8fd0\u8425\u601d\u7ef4<\/p><p><strong>\u5de5\u4f5c\u7ecf\u5386<\/strong>\uff1a\u66fe\u7ecf\u5728FMCG\u5316\u5986\u54c1\u516c\u53f8\u3001\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u5de5\u4f5c\uff0c\u4e14\u4e00\u76f4\u4ece\u4e8b\u5e02\u573a\u76f8\u5173\u7684\u5c97\u4f4d\uff0c\u5bf9\u4e8e\u76ee\u524d\u5e02\u573a\u884c\u4e1a\u72b6\u51b5\u5f88\u6709\u81ea\u5df1\u7684\u89c1\u89e3<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"684\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-69.jpg\" alt=\"\" class=\"wp-image-25768\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u62e9\u4e1a\uff1a\u5e73\u53f0\u6bd4\u85aa\u8d44\u66f4\u91cd\u8981<\/strong><\/h2>\n\n\n\n<p>\u8ba1\u7b97\u673a\u4e13\u4e1a\u6bd5\u4e1a\u7684Alice\u6700\u7ec8\u5374\u9009\u62e9\u4e86\u5728\u5e02\u573a\u90e8\u4efb\u804c\uff0c\u5173\u4e8e\u8de8\u4e13\u4e1a\u5c31\u4e1a\uff0c\u5979\u7ed9\u51fa\u4e86\u5979\u81ea\u5df1\u7684\u9009\u62e9\u539f\u56e0\u548c\u62e9\u4e1a\u610f\u89c1\u3002<\/p>\n\n\n\n<p>\u201c<strong>\u5373\u4f7f\u4e13\u4e1a\u4e0d\u540c\uff0c\u4e5f\u8981\u9009\u62e9\u81ea\u5df1\u559c\u6b22\u7684\u884c\u4e1a\u3002<\/strong>\u6211\u4e4b\u524d\u662f\u5b66\u8ba1\u7b97\u673a\u8fd9\u4e2a\u4e13\u4e1a\u7684\uff0c\u4f46\u6211\u4e2a\u4eba\u662f\u6bd4\u8f83\u559c\u6b22\u5e02\u573a\u8fd9\u4e00\u884c\u4e1a\u7684\uff0c\u6240\u4ee5\u540e\u6765\u5728\u5c31\u4e1a\u7684\u65f6\u5019\u6211\u624d\u5f00\u59cb\u63a5\u89e6\u8fd9\u4e9b\u5c97\u4f4d\uff0c\u8fdb\u5165\u8fd9\u4e00\u884c\u4e1a\u3002\u201d<\/p>\n\n\n\n<p>\u5728\u62e9\u4e1a\u65b9\u5411\u65b9\u9762\uff0cAlice\u8ba4\u4e3a\u5174\u8da3\u662f\u6700\u4e3a\u91cd\u8981\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u6bd5\u7adf\u5174\u8da3\u662f\u6700\u597d\u7684\u8001\u5e08\uff0c\u8fd9\u4e5f\u662f\u5979\u5728\u5e02\u573a\u8fd9\u4e00\u884c\u4e1a\u575a\u6301\u4e0b\u6765\u5e76\u6709\u6240\u6536\u83b7\u7684\u6700\u5927\u539f\u56e0\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u201c<strong>\u85aa\u8d44\u5f88\u91cd\u8981\uff0c\u4f46\u4e0d\u662f\u6700\u91cd\u8981\u7684\uff0c\u6211\u8ba4\u4e3a\u5e73\u53f0\u4e5f\u5f88\u91cd\u8981\u3002<\/strong>\u6211\u6709\u5f88\u591a\u670b\u53cb\u548c\u540c\u5b66\u5728\u6bd5\u4e1a\u540e\uff0c\u90fd\u662f\u9009\u62e9\u8fdb\u5165\u4e86\u50cf\u8054\u5408\u5229\u534e\u3001\u98de\u5229\u6d66\u7b49\u8fd9\u6837\u7684\u6bd4\u8f83\u5927\u7684\u516c\u53f8\u3002\u4f46\u662f\u6211\u89c9\u5f97\uff0c\u5c0f\u7ea2\u4e66\u4e5f\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5e73\u53f0\uff0c\u56e0\u4e3a\u5b83\u662f\u4e2a\u5e73\u53f0\u65b9\uff0c\u53ef\u4ee5\u5728\u4f60\u505a\u7535\u5546\u7684\u65f6\u5019\uff0c\u80fd\u591f\u63a5\u89e6\u5230\u975e\u5e38\u591a\u7684\u54c1\u724c\u65b9\u548c\u5546\u5bb6\uff0c\u5bf9\u4f60\u62d3\u5bbd\u773c\u754c\u5f88\u6709\u5e2e\u52a9\u3002\u201d<\/p>\n\n\n\n<p>\u5c31\u4e1a\u65f6\u85aa\u8d44\u5f80\u5f80\u662f\u5f88\u591a\u4eba\u6700\u4e3a\u770b\u4e2d\u7684\u56e0\u7d20\uff0c\u4f46Alice\u8ba4\u4e3a\u5e73\u53f0\u7684\u4f5c\u7528\u4e5f\u4e0d\u5bb9\u5c0f\u89c6\u3002\u6301\u6709\u957f\u8fdc\u773c\u5149\uff0c\u5bfb\u627e\u9002\u5408\u81ea\u5df1\u5e76\u80fd\u591f\u4ece\u4e2d\u5b66\u5230\u65b0\u77e5\u8bc6\u7684\u5de5\u4f5c\u624d\u662f\u6b63\u786e\u7684\u62e9\u4e1a\u89c2\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6c42\u804c\uff1a\u201c\u9519\u4f4d\u7ade\u4e89\u201d\u6253\u9020\u5dee\u5f02\u5316<\/strong><\/h2>\n\n\n\n<p>&nbsp; &nbsp;\u201c\u6211\u6709\u4e24\u4e2a\u627e\u5de5\u4f5c\u7684\u5c0f\u6280\u5de7\uff0c<strong>\u4e00\u4e2a\u662f\u987a\u52bf\u800c\u4e3a<\/strong>\uff0c\u627e\u73b0\u5728\u884c\u4e1a\u4eba\u624d\u5bc6\u5ea6\u6700\u4f4e\u4e14\u884c\u4e1a\u9700\u6c42\u91cf\u6700\u9ad8\u7684\u5c97\u4f4d\uff1b<strong>\u53e6\u4e00\u4e2a\u662f\u5b66\u4f1a\u201c\u9519\u4f4d\u7ade\u4e89\u201d\uff0c\u6253\u9020\u81ea\u5df1\u7684\u5dee\u5f02\u5316\u3002<\/strong>\u6211\u6709\u4e00\u4e2a\u601d\u8def\u53eb\u201c\u7530\u5fcc\u8d5b\u9a6c\u201d\uff0c\u5c31\u662f\u4f60\u53ef\u4ee5\u9009\u62e9\u201c\u9519\u4f4d\u7ade\u4e89\u201d\uff0c\u201c\u9519\u4f4d\u7ade\u4e89\u201d\u7684\u6838\u5fc3\u5173\u952e\u8bcd\u5728\u4e8e\u53bb\u5236\u9020\u4f60\u7684\u5dee\u5f02\u5316\u3002\u6211\u89c9\u5f97\u540c\u5b66\u4eec\uff0c\u4e0d\u8981\u4e00\u6839\u7b4b\u7684\u53bb\u548c\u522b\u4eba\u7ade\u4e89\u4e00\u4e2a\u70b9\uff0c\u6253\u9020\u81ea\u5df1\u7684\u5dee\u5f02\u5316\uff0c\u6709\u4e00\u4e2a\u80fd\u8ba9\u81ea\u5df1\u65e0\u53ef\u66ff\u4ee3\u7684\u70b9\uff0c\u4f60\u5c31\u80fd\u591f\u8131\u9896\u800c\u51fa\u3002\u201d<\/p>\n\n\n\n<p>\u6253\u9020\u5c5e\u4e8e\u81ea\u5df1\u7684\u5dee\u5f02\u5316\uff0c\u662fAlice\u7684\u5728\u804c\u573a\u65e0\u53ef\u66ff\u4ee3\u7684\u79d8\u8bc0\uff0c\u540c\u6837\uff0c\u4e5f\u5e94\u8be5\u662f\u6211\u4eec\u672a\u6765\u7684\u53d1\u5c55\u65b9\u5411\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e02\u573a\u90e8\uff1a\u6b63\u4e09\u89d2\u6a21\u578b\u548c\u201cT\u201d\u5b57\u578b\u6a21\u578b<\/strong><\/h2>\n\n\n\n<p>\u6839\u636e\u5b66\u59d0\u7684\u63cf\u8ff0\u6211\u4eec\u5c06\u6b63\u4e09\u89d2\u6a21\u578b\u548c\u201cT\u201d\u5b57\u578b\u6a21\u578b\u603b\u7ed3\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u6b63\u4e09\u89d2\u6a21\u578b\uff1a\u5c16\u7aef\u671d\u4e0a\uff0c\u5206\u4e09\u7ea7&lt;\u4e0a\u5c42\u3001\u4e2d\u5c42\u3001\u4e0b\u5c42&gt;<\/p>\n\n\n\n<p>\u4e0b\u5c42\uff1a\u6d1e\u5bdf\u529b\u548c\u601d\u8003\u7684\u903b\u8f91\u80fd\u529b\u3002\u8fd9\u662f\u6700\u57fa\u672c\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u4e2d\u5c42\uff1a\u4ea7\u51faBig idea\uff08\u5927\u7684\u65b9\u6848\/\u60f3\u6cd5\uff09\u3001communication strategy\uff08\u6c9f\u901a\u7b56\u7565\uff09\u3001BD\uff08\u5546\u52a1\u8c08\u5224\uff09\u3002\u8fd9\u662f\u5e02\u573a\u76f8\u5173\u6bd4\u8f83\u6838\u5fc3\u7684\u6280\u80fd\uff0c\u53ef\u4ee5\u901a\u8fc7\u4e1a\u4f59\u953b\u70bc\u51fa\u6765\u3002<\/p>\n\n\n\n<p>\u4e0a\u5c42\uff1a\u5b66\u4e60\u548c\u8fc1\u79fb\u80fd\u529b\u3002\u65f6\u523b\u4fdd\u6301\u597d\u5947\u5fc3\uff0c\u4e0d\u65ad\u5730\u53bb\u5b66\u4e60\uff0c\u624d\u4e0d\u81f3\u4e8e\u88ab\u65f6\u4ee3\u6dd8\u6c70\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\u5c06\u8fd9\u4e9b\u80fd\u529b\u6574\u5408\u8d77\u6765\uff0c\u5f62\u6210\u4e00\u4e2a\u81ea\u5df1\u7684\u8425\u9500\u95ed\u73af\uff0c\u672a\u6765\u53ef\u4ee5\u5c06\u81ea\u5df1\u7684\u80fd\u529b\u8fd0\u7528\u5230\u65b0\u7684\u5c97\u4f4d\u548c\u5de5\u4f5c\u73af\u5883\u4e2d\u3002<\/p>\n\n\n\n<p>\u201cT\u201d\u5b57\u578b\u6a21\u578b\uff1a\u7eb5\u5411\uff08\u5e02\u573a\u76f8\u5173\u80fd\u529b\uff09\u3001\u6a2a\u5411\uff08\u5de6\uff1a\u4ea7\u54c1\u76f8\u5173\u80fd\u529b\uff0c\u53f3\uff1a\u8fd0\u8425\u76f8\u5173\u80fd\u529b\uff09<\/p>\n\n\n\n<p>Alice\u5f3a\u8c03\uff0c\u8fd9\u4e00\u6a21\u578b\u8865\u5145\u5230\u6b63\u4e09\u89d2\u6a21\u578b\u4e2d\u7684\u5b66\u4e60\u4e00\u5757\u5185\u5bb9\u4e2d\uff0c\u5728\u5e02\u573a\u76f8\u5173\u5c97\u4f4d\u4e0a\uff0c\u9700\u8981\u5b66\u4e60\u7684\u4e0d\u53ea\u662f\u5e02\u573a\u76f8\u5173\u7684\u77e5\u8bc6\uff0c\u540c\u65f6\u8fd8\u8981\u953b\u70bc\u81ea\u5df1\u7684\u4ea7\u54c1\u548c\u8fd0\u8425\u601d\u7ef4\uff0c\u5b66\u4e60\u4ea7\u54c1\u548c\u8fd0\u8425\u7684\u76f8\u5173\u77e5\u8bc6\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-70.jpg\" alt=\"\" class=\"wp-image-25769\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7ba1\u57f9\u751f\uff1a\u62d2\u7edd\u201c\u91ce\u86ee\u751f\u957f\u201d<\/strong><\/h2>\n\n\n\n<p>\u201c\u6211\u89c9\u5f97\u901a\u8fc7\u7ba1\u57f9\u5c42\u5c42\u7b5b\u9009\u51fa\u6765\u7684\u80af\u5b9a\u90fd\u662f\u975e\u5e38\u4f18\u79c0\u7684\u4eba\u624d\u7684\u3002\u4f46\u662f\u6211\u89c9\u5f97\u81ea\u5df1\u7684\u9a71\u52a8\u529b\u6bd4\u8f83\u91cd\u8981\u5427\u3002\u5982\u679c\u6211\u80fd\u7ed9\u5efa\u8bae\u8bdd\uff0c\u6211\u89c9\u5f97\u6bcf\u4e00\u4e2a\u521a\u6bd5\u4e1a\u7684\u4eba\uff0c\u627e\u5bf9\u8001\u677f\u5f88\u91cd\u8981\uff0c\u5f53\u7136\u5e73\u53f0\u4e5f\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5e73\u53f0\u51b3\u5b9a\u4f60\u7b2c\u4e8c\u6b21\u8df3\u69fd\u7684\u4ef7\u503c\u3002\u4f46\u662f\u752d\u7ba1\u4f60\u662f\u54ea\u7684\u4eba\uff0c\u4f60\u662f\u963f\u91cc\u7684\u4eba\u603b\u6bd4\u4f60\u662f\u4e00\u4e9b\u4e0d\u77e5\u540d\u7684\u516c\u53f8\u7684\u4eba\u8981\u597d\u5f88\u591a\u3002\u4e0d\u8fc7\u597d\u516c\u53f8\u5f88\u591a\uff0c\u4f46\u662f\u597d\u9886\u5bfc\u6ca1\u6709\u90a3\u4e48\u591a\u3002\u201d<\/p>\n\n\n\n<p>\u201c\u5bf9\u4e8e\u7ba1\u57f9\u751f\u6765\u8bf4\uff0c\u53ef\u80fd\u7b2c\u4e00\u4efd\u5de5\u4f5c\u6bd4\u8f83\u96be\uff0c\u5982\u679c\u4f60\u80fd\u5728\u56e2\u961f\u91cc\u53d1\u73b0\u6709\u8c01\u7279\u522b\u4f18\u79c0\u7684\u4eba\uff0c\u8ddf\u4ed6\u591a\u5b66\u4e60\u5b66\u4e60\uff0c\u5efa\u7acb\u4e00\u4e2a\u597d\u7684\u5173\u7cfb\uff0c\u5c31\u5f88\u6709\u7528\u7684\u3002\u56e0\u4e3a\u73b0\u5728\u5f88\u591a\u4e92\u8054\u7f51\u516c\u53f8\u6ca1\u6709\u7cfb\u7edf\u5316\u7684\u57f9\u8bad\u3002\u6211\u80fd\u611f\u89c9\u5230\u6709\u4e9b\u7ba1\u57f9\u751f\u4ed6\u4eec\u662f\u5f88\u806a\u660e\uff0c\u4f46\u662f\u786e\u5b9e\u6ca1\u6709\u4eba\u5e26\uff0c\u4ed6\u4e5f\u5c31\u5f88\u666e\u901a\u3002\u201d<\/p>\n\n\n\n<p>Alice\u80af\u5b9a\u4e86\u7ba1\u57f9\u751f\u7684\u4e2a\u4eba\u80fd\u529b\uff0c\u4f46\u66f4\u5f3a\u8c03\u4e86\u7b2c\u4e00\u4efd<strong>\u5de5\u4f5c\u5e73\u53f0\u8d28\u91cf<\/strong>\u548c<strong>\u8001\u677f\u6c34\u5e73<\/strong>\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<p>\u201c\u6211\u4ee5\u524d\u7b97\u662fFMCG\u51fa\u6765\u7684\uff0cFMCG\u771f\u7684\u662f\u4f60\u505aMarketing\u7684\u2018\u9ec4\u57d4\u519b\u6821\u2019\u3002\u56e0\u4e3a\u4f60\u4f1a\u77e5\u9053\u4e00\u4e2a\u54c1\u724c\u662f\u600e\u4e48\u642d\u5efa\u8d77\u6765\u7684\uff0c\u662f\u6709\u4e00\u4e2a\u7cfb\u7edf\u7684\u65b9\u6cd5\u8bba\u7684\u3002\u800c\u4e14\u4ed6\u4f1a\u975e\u5e38\u8be6\u5c3d\u7684\u7684\uff0c\u6709\u4e00\u4e2a\u5b8c\u5584\u7684\u7cfb\u7edf\u5728\u7ed9\u4f60\u3002\u201d<\/p>\n\n\n\n<p>Alice\u5411\u6211\u4eec\u4ecb\u7ecd\u4e86\u5176\u5728FMCG\u4efb\u804c\u7684\u7ecf\u5386\uff0c\u5176\u4e2d\u7740\u91cd\u5f3a\u8c03\u4e86FMCG\u8be6\u5c3d\u5b8c\u5584\u7684\u7cfb\u7edf\u3002<\/p>\n\n\n\n<p>\u201c\u4f46\u662f\u5728\u4e92\u8054\u7f51\u5c31\u6ca1\u6709\uff08\u5b8c\u5584\u7684\u7cfb\u7edf\uff09\uff0c\u4ed6\u4f1a\u975e\u5e38\u7684\u2018\u91ce\u86ee\u2019\uff0c \u2018\u91ce\u86ee\u2019\u7684\u574f\u5904\u5728\u4e8e\uff0c\u2018\u91ce\u86ee\u751f\u957f\u2019\u7684\u4eba\uff0c\u9664\u975e\u4ed6\u662f\u5f88\u613f\u610f\u53bb\u5b66\u4e60\uff0c\u989d\u5916\u7684\u53bb\u8865\u5145\u81ea\u5df1\uff0c\u5927\u90e8\u5206\u5982\u679c\u4f60\u4e0d\u989d\u5916\u5b66\u4e60\uff0c\u4f60\u2018\u91ce\u86ee\u751f\u957f\u2019\uff0c\u9664\u975e\u8fd9\u4e2a\u4eba\u5929\u8d44\u806a\u660e\uff0c\u5927\u90e8\u5206\u7684\u60c5\u51b5\u5c31\u662f\uff0c\u53ef\u80fd\u601d\u8def\u4e0d\u662f\u90a3\u4e48\u7684\u6e05\u6670\uff0c\u4e0d\u662f\u90a3\u4e48\u7684\u673a\u6784\u5316\uff0c\u4e00\u5b9a\u4f1a\u6709\u8fd9\u6837\u7684\u60c5\u51b5\u7684\u3002\u6240\u4ee5\u6211\u4eec\u8fd8\u662f\u8981\u9760\u81ea\u5df1\u3002\u201d<\/p>\n\n\n\n<p>\u7684\u786e\uff0c\u4e92\u8054\u7f51\u516c\u53f8\u7684\u201c\u91ce\u86ee\u201d\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u8981\u6c42\u4e0a\u8fdb\u8005\u8fdb\u884c\u66f4\u591a\u7684\u81ea\u6211\u5b66\u4e60\u4e0e\u603b\u7ed3\uff0c\u9760\u81ea\u5df1\u7684\u4e3b\u52a8\u6c42\u77e5\u4e0d\u65ad\u6210\u957f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u804c\u573a:\u591a\u4e0e\u8001\u677f\u6c9f\u901a<\/h2>\n\n\n\n<p>\u201c\u6709\u5f88\u591a\u4eba\uff0c\u5728\u521d\u5165\u804c\u573a\u7684\u65f6\u5019\u4f1a\u5f88\u5bb3\u6015\u81ea\u5df1\u7684\u8001\u677f\u3002\u4f46\u662f\u6211\u81ea\u5df1\u662f\u4e0d\u592a\u6015\u8001\u677f\u7684\uff0c\u56e0\u4e3a\u6709\u7684\u65f6\u5019\u8001\u677f\u9700\u8981\u77e5\u9053\u4f60\u5728\u505a\u4ec0\u4e48\uff0c\u4f60\u9700\u8981\u4e3b\u52a8\u7684\u53bb\u5584\u4e0e\u6c9f\u901a\u3002<\/p>\n\n\n\n<p>\u6211\u542c\u8fc7\u4e00\u53e5\u8bdd\u662f\u201c<strong>\u8fd9\u662f\u4e00\u4e2a\u53ea\u6709\u4e24\u5206\u949f\u7684\u4e16\u754c\uff0c\u7b2c\u4e00\u5206\u949f\u8ba9\u522b\u4eba\u77e5\u9053\u4f60\u3001\u8ba4\u8bc6\u4f60\uff0c\u7b2c\u4e8c\u5206\u949f\u8ba9\u522b\u4eba\u559c\u6b22\u4f60<\/strong>\u201d\uff0c\u4f60\u5982\u679c\u4e0d\u80fd\u6293\u4f4f\u6bcf\u6b21\u548c\u8001\u677f\u6c9f\u901a\u7684\u673a\u4f1a\uff0c\u5176\u5b9e\u4f60\u7684\u8001\u677f\u53ef\u80fd\u5e26\u5341\u51e0\u5230\u4e8c\u5341\u51e0\u4e2a\u4eba\uff0c\u4ed6\u4e3a\u4ec0\u4e48\u8981\u5173\u6ce8\u4f60\u5462\uff0c\u4ed6\u4e3a\u4ec0\u4e48\u8981\u559c\u6b22\u4f60\u3001\u4e3a\u4ec0\u4e48\u8981\u63d0\u62d4\u4f60\u5462\uff1f<\/p>\n\n\n\n<p><strong>\u6240\u4ee5\u6211\u7ed9\u51fa\u7684\u5efa\u8bae\u662f\uff0c\u8981\u5b66\u4f1a\u53ca\u65f6\u5e76\u4e3b\u52a8\u5730\u4e0e\u8001\u677f\u8fdb\u884c\u6c9f\u901a\u3002<\/strong><\/p>\n\n\n\n<p>\u5f53\u4e00\u4e2a\u8001\u677f\u5728\u4f60\u9762\u524d\u626e\u6f14\u4e86\u7b2c\u4e00\u4e2a\u597d\u4eba\u7684\u65f6\u5019\uff0c\u4ed6\u5c31\u4f1a\u4e00\u76f4\u503e\u5411\u4e8e\u6301\u7eed\u7684\u626e\u6f14\u4e00\u4e2a\u597d\u4eba\u3002\u56e0\u4e3a\u6211\u4eec\u5176\u5b9e\u90fd\u4f1a\u6709\u8fd9\u4e2a\u5fc3\u6001\uff0c\u6211\u5e2e\u4e86\u4e00\u4e2a\u4eba\u4e00\u6b21\uff0c\u6211\u5c31\u5728\u4ed6\u8eab\u4e0a\u82b1\u4e86\u7cbe\u529b\u548c\u65f6\u95f4\uff0c\u4eba\u7686\u6068\u5931\uff0c\u6211\u5e2e\u4e86\u4ed6\uff0c\u6211\u5c31\u4f1a\u6301\u7eed\u5e2e\u4ed6\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u4f60\u8981\u5efa\u7acb\u4e00\u4e2a\u6b63\u5411\u5faa\u73af\uff0c\u6211\u8981\u8ba9\u6211\u7684\u8001\u677f\u5e2e\u52a9\u6211\u3002\u4ed6\u5e2e\u52a9\u4f60\u8d8a\u591a\uff0c\u4ed6\u5728\u4f60\u8eab\u4e0a\u6295\u7684\u65f6\u95f4\u8d8a\u591a\uff0c\u4ed6\u5c31\u4f1a\u8d8a\u559c\u6b22\u4f60\u2026\u2026\u201d<\/p>\n\n\n\n<p>\u201c\u8fd8\u6709\u4e00\u4e2a\u6280\u5de7\uff0c\u5c31\u662f\u5173\u4e8e\u4f60\u5982\u4f55\u5728\u516c\u53f8\u91cc\u9762\u80fd\u591f\u8131\u9896\u800c\u51fa\u7684\u5c0f\u6280\u5de7\uff1a<strong>\u591a\u601d\u8003\u4e00\u4e9b\u4e1c\u897f\u544a\u8bc9\u8001\u677f\uff0c\u4f46\u662f\u4e5f\u8981\u63a7\u5236\u8fd9\u4e2a\u601d\u8003\u7684\u5ea6\u3002<\/strong><\/p>\n\n\n\n<p>\u4f60\u8981\u7ed9\u4ed6\u4e00\u4e9b\u989d\u5916\u7684\uff0c\u4f46\u662f\u4f60\u8fd9\u4e2a\u989d\u5916\u5c31\u662f\u4f60\u8981\u201c\u52a0\u4e00\u52a0\u4e8c\u201d\uff0c\u4e0d\u80fd\u201c\u52a0\u4e09\u52a0\u56db\u52a0\u4e94\u201d\uff0c\u5c31\u662f\u4f60\u60f3\u5f97\u592a\u6f2b\u65e0\u8fb9\u9645\u4ed6\u4f1a\u89c9\u5f97\u5f88\u7a81\u5140\uff0c\u4f46\u662f\u5982\u679c\u4f60\u6bcf\u4e00\u6b21\u90fd\u80fd\u591f\u7ed9\u4ed6\u4e00\u4e9b\u989d\u5916\u7684\u60f3\u6cd5\uff0c\u4f60\u6bcf\u6b21\u4e00\u90fd\u80fd\u60f3\u5728\u8001\u677f\u524d\u9762\uff0cthing long\u6216\u8005thing big\uff0c\u8001\u677f\u4f1a\u89c9\u5f97\u8fd9\u4e2a\u4eba\u683c\u5c40\u5f88\u5927\uff0c\u6216\u8005\u8fd9\u4e2a\u4eba\u7b56\u7565\u601d\u8003\u80fd\u529b\u5f88\u5f3a\uff0c\u4ed6\u5c31\u4f1a\u5f62\u6210\u4e00\u4e2a\u7d2f\u52a0\u6548\u5e94\uff0c\u5c31\u4f1a\u89c9\u5f97\u4f60\u6bd4\u522b\u4eba\u8981\u66f4\u4f18\u79c0\u3002\u201d<\/p>\n\n\n\n<p>Alice\u5411\u6211\u4eec\u5f3a\u8c03\u4e86\u5982\u4f55\u4e0e\u8001\u677f\u5efa\u7acb\u826f\u597d\u5173\u7cfb\u7684\u91cd\u70b9\u5728\u4e8e\u79ef\u6781\u4e3b\u52a8\u5730\u4e0e\u8001\u677f\u8fdb\u884c\u6c9f\u901a\uff0c\u8ba9\u8001\u677f\u53d1\u73b0\u5e76\u5e2e\u52a9\u4f60\uff0c\u4ece\u800c\u5f62\u6210\u6b63\u5411\u5faa\u73af\u5e76\u4ece\u4e2d\u83b7\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6768\u707f\u5b66\u59d0\u8fd8\u5411\u6211\u4eec\u4ecb\u7ecd\u4e86\u4ee5\u4e0b\u5e02\u573a\u90e8\u77e5\u8bc6\uff1a<\/strong><\/h2>\n\n\n\n<p><strong>1.\u884c\u4e1a\u5185\u6700\u706b\u7684\u8bcd\uff1a\u5185\u5bb9\u8425\u9500\u548c\u589e\u957f\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u76ee\u524d\u5168\u4e92\u8054\u7f51\u884c\u4e1a\u6700\u706b\u7684\u4e24\u4e2a\u8bcd\u662f\u5185\u5bb9\u8425\u9500\u548c\u589e\u957f\u8425\u9500\uff0c\u4e5f\u662f\u5927\u90e8\u5206\u7684\u5e02\u573a\u90e8\u95e8\u76ee\u524d\u5728\u505a\u6216\u8005\u51c6\u5907\u8981\u505a\u7684\u4e8b\u60c5\u3002\u56e0\u6b64\uff0c\u5b66\u59d0\u5efa\u8bae\uff0c\u5982\u679c\u60f3\u8981\u4ece\u4e8b\u5e02\u573a\u7c7b\u5de5\u4f5c\u7684\u540c\u5b66\u4eec\uff0c\u53ef\u4ee5\u591a\u770b\u770b\u8fd9\u4e24\u4e2a\u8bcd\u76f8\u5173\u7684\u5e02\u573a\u5c97\u4f4d\uff0c\u53d1\u5c55\u524d\u666f\u53ef\u80fd\u4f1a\u5f88\u4e0d\u9519\u3002<\/p>\n\n\n\n<p><strong>2.\u76ee\u524d\u5c0f\u7ea2\u4e66\u5e02\u573a\u90e8\u95e8\u5c97\u4f4d\u804c\u8d23\u5212\u5206<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Social Media\u2014\u2014\u5fae\u535a\u3001\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u6296\u97f3\u8d26\u6237\u7ba1\u7406<\/p><p>Brand\u2014\u2014APP\u54c1\u724c\u7ba1\u7406<\/p><p>Content MKT\u2014\u2014\u5185\u5bb9\u8425\u9500<\/p><p>Media\u2014\u2014\u505a\u6295\u653e\uff0c\u4fdd\u8bc1\u5b9e\u65bd\uff0c\u6bd4\u5982\u8bf4\u6211\u4eec\u6295\u4e00\u4ebf\uff0c\u6211\u4eec\u53ef\u4e0d\u53ef\u4ee5\u8d5a\u4e09\u4ebf<\/p><p>Research\u2014\u2014\u53d1\u73b0\u771f\u7406\uff0c\u540c\u4e0a\u9762\u7684\u5176\u4f59\u5de5\u4f5c\u804c\u80fd\u76f8\u8054\u7cfb\u3002<\/p><\/blockquote>\n\n\n\n<p><strong>3.\u804c\u573a\u5c0fTips<\/strong><\/p>\n\n\n\n<p>1\uff09\u9762\u8bd5\u6280\u5de7<\/p>\n\n\n\n<p>\u8ba9\u81ea\u5df1\u4e0d\u7d27\u5f20\uff0c\u63d0\u524d\u534a\u4e2a\u5c0f\u65f6\u6765\u5230\u516c\u53f8\u51c6\u5907\uff1b\u5728\u9762\u8bd5\u4e4b\u524d\u7ed9\u81ea\u5df1\u4e00\u4e9b\u5fc3\u7406\u6697\u793a\uff0c\u8ba9\u81ea\u5df1\u56de\u5f52\u81ea\u4fe1\uff0c\u5e76\u4e14\u653e\u677e\u4e0b\u6765\u3002<\/p>\n\n\n\n<p>2\uff09\u804c\u573a\u76f8\u5904\u6280\u5de7<\/p>\n\n\n\n<p>\u591a\u548c\u8001\u677f\u6216\u8005\u4e0a\u53f8\u6c9f\u901a\uff0c\u53ca\u65f6\u7684\u6c47\u62a5\u5de5\u4f5c\uff0c\u5e76\u4e14\u5c3d\u91cf\u7684\u60f3\u5728\u8001\u677f\u6216\u8005\u4e0a\u53f8\u524d\u9762\u3002<\/p>\n\n\n\n<p>3\uff09\u5b66\u4f1a\u603b\u7ed3<\/p>\n\n\n\n<p>\u603b\u7ed3\u4f1a\u8ba9\u4eba\u66f4\u52a0\u5feb\u901f\u7684\u6210\u957f\uff0c\u540c\u65f6\u4e5f\u6709\u5229\u4e8e\u540e\u671f\u4e2d\u4e0d\u540c\u5c97\u4f4d\u4e0a\u7684\u5de5\u4f5c\u80fd\u529b\u7684\u8fc1\u79fb\u3002<\/p>\n\n\n\n<p>4\uff09\u6293\u4f4f\u673a\u9047<\/p>\n\n\n\n<p>\u5728\u6bcf\u4e00\u6b21\u673a\u9047\u6765\u4e34\u7684\u65f6\u5019\uff0c\u90fd\u80fd\u591f\u6293\u4f4f\uff0c\u5c31\u5f88\u597d\u4e86\u3002\u673a\u9047\u7684\u591a\u5c11\u65e0\u6cd5\u786e\u5b9a\uff0c\u4f46\u662f\u53ef\u4ee5\u505a\u5230\u7684\u662f\uff0c\u5728\u6bcf\u4e00\u6b21\u9762\u8bd5\u4e2d\u505a\u5230\u6700\u597d\u5c31\u662f\u6700\u597d\u7684\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u5e02\u573a\u90e8\u7ecf\u7406\uff0c\u6768\u707f\u5b66\u59d0\u7684\u6c89\u7a33\u4ece\u5bb9\u6df1\u6df1\u611f\u67d3\u5230\u6211\u4eec\u3002\u800c\u5979\u5bf9\u4e8e\u81ea\u6211\u63d0\u5347\u7684\u575a\u5b9a\u610f\u5fd7\u66f4\u8ba9\u6211\u4eec\u6df1\u523b\u8ba4\u77e5\u5230\u6210\u529f\u5e76\u4e0d\u662f\u5076\u7136\u673a\u4f1a\u9020\u6210\u7684\uff0c\u800c\u662f\u4e0d\u65ad\u8fdb\u53d6\u4e0d\u65ad\u7d2f\u8ba1\u4e4b\u540e\u7684\u5fc5\u7136\u7ed3\u679c\u3002\u795d\u613f\u5927\u5bb6\u90fd\u80fd\u6210\u5c31\u66f4\u597d\u7684\u81ea\u5df1\uff0c\u6210\u4e3a\u81ea\u5df1\u60f3\u6210\u4e3a\u7684\u6837\u5b50\uff01<\/p>\n\n\n\n<p 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