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\"\"<\/figure><\/div>\n\n\n\n

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Alice\u80af\u5b9a\u4e86\u7ba1\u57f9\u751f\u7684\u4e2a\u4eba\u80fd\u529b\uff0c\u4f46\u66f4\u5f3a\u8c03\u4e86\u7b2c\u4e00\u4efd\u5de5\u4f5c\u5e73\u53f0\u8d28\u91cf<\/strong>\u548c\u8001\u677f\u6c34\u5e73<\/strong>\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n

\u201c\u6211\u4ee5\u524d\u7b97\u662fFMCG\u51fa\u6765\u7684\uff0cFMCG\u771f\u7684\u662f\u4f60\u505aMarketing\u7684\u2018\u9ec4\u57d4\u519b\u6821\u2019\u3002\u56e0\u4e3a\u4f60\u4f1a\u77e5\u9053\u4e00\u4e2a\u54c1\u724c\u662f\u600e\u4e48\u642d\u5efa\u8d77\u6765\u7684\uff0c\u662f\u6709\u4e00\u4e2a\u7cfb\u7edf\u7684\u65b9\u6cd5\u8bba\u7684\u3002\u800c\u4e14\u4ed6\u4f1a\u975e\u5e38\u8be6\u5c3d\u7684\u7684\uff0c\u6709\u4e00\u4e2a\u5b8c\u5584\u7684\u7cfb\u7edf\u5728\u7ed9\u4f60\u3002\u201d<\/p>\n\n\n\n

Alice\u5411\u6211\u4eec\u4ecb\u7ecd\u4e86\u5176\u5728FMCG\u4efb\u804c\u7684\u7ecf\u5386\uff0c\u5176\u4e2d\u7740\u91cd\u5f3a\u8c03\u4e86FMCG\u8be6\u5c3d\u5b8c\u5584\u7684\u7cfb\u7edf\u3002<\/p>\n\n\n\n

\u201c\u4f46\u662f\u5728\u4e92\u8054\u7f51\u5c31\u6ca1\u6709\uff08\u5b8c\u5584\u7684\u7cfb\u7edf\uff09\uff0c\u4ed6\u4f1a\u975e\u5e38\u7684\u2018\u91ce\u86ee\u2019\uff0c \u2018\u91ce\u86ee\u2019\u7684\u574f\u5904\u5728\u4e8e\uff0c\u2018\u91ce\u86ee\u751f\u957f\u2019\u7684\u4eba\uff0c\u9664\u975e\u4ed6\u662f\u5f88\u613f\u610f\u53bb\u5b66\u4e60\uff0c\u989d\u5916\u7684\u53bb\u8865\u5145\u81ea\u5df1\uff0c\u5927\u90e8\u5206\u5982\u679c\u4f60\u4e0d\u989d\u5916\u5b66\u4e60\uff0c\u4f60\u2018\u91ce\u86ee\u751f\u957f\u2019\uff0c\u9664\u975e\u8fd9\u4e2a\u4eba\u5929\u8d44\u806a\u660e\uff0c\u5927\u90e8\u5206\u7684\u60c5\u51b5\u5c31\u662f\uff0c\u53ef\u80fd\u601d\u8def\u4e0d\u662f\u90a3\u4e48\u7684\u6e05\u6670\uff0c\u4e0d\u662f\u90a3\u4e48\u7684\u673a\u6784\u5316\uff0c\u4e00\u5b9a\u4f1a\u6709\u8fd9\u6837\u7684\u60c5\u51b5\u7684\u3002\u6240\u4ee5\u6211\u4eec\u8fd8\u662f\u8981\u9760\u81ea\u5df1\u3002\u201d<\/p>\n\n\n\n

\u7684\u786e\uff0c\u4e92\u8054\u7f51\u516c\u53f8\u7684\u201c\u91ce\u86ee\u201d\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u8981\u6c42\u4e0a\u8fdb\u8005\u8fdb\u884c\u66f4\u591a\u7684\u81ea\u6211\u5b66\u4e60\u4e0e\u603b\u7ed3\uff0c\u9760\u81ea\u5df1\u7684\u4e3b\u52a8\u6c42\u77e5\u4e0d\u65ad\u6210\u957f\u3002<\/p>\n\n\n\n

\u804c\u573a:\u591a\u4e0e\u8001\u677f\u6c9f\u901a<\/h2>\n\n\n\n

\u201c\u6709\u5f88\u591a\u4eba\uff0c\u5728\u521d\u5165\u804c\u573a\u7684\u65f6\u5019\u4f1a\u5f88\u5bb3\u6015\u81ea\u5df1\u7684\u8001\u677f\u3002\u4f46\u662f\u6211\u81ea\u5df1\u662f\u4e0d\u592a\u6015\u8001\u677f\u7684\uff0c\u56e0\u4e3a\u6709\u7684\u65f6\u5019\u8001\u677f\u9700\u8981\u77e5\u9053\u4f60\u5728\u505a\u4ec0\u4e48\uff0c\u4f60\u9700\u8981\u4e3b\u52a8\u7684\u53bb\u5584\u4e0e\u6c9f\u901a\u3002<\/p>\n\n\n\n

\u6211\u542c\u8fc7\u4e00\u53e5\u8bdd\u662f\u201c\u8fd9\u662f\u4e00\u4e2a\u53ea\u6709\u4e24\u5206\u949f\u7684\u4e16\u754c\uff0c\u7b2c\u4e00\u5206\u949f\u8ba9\u522b\u4eba\u77e5\u9053\u4f60\u3001\u8ba4\u8bc6\u4f60\uff0c\u7b2c\u4e8c\u5206\u949f\u8ba9\u522b\u4eba\u559c\u6b22\u4f60<\/strong>\u201d\uff0c\u4f60\u5982\u679c\u4e0d\u80fd\u6293\u4f4f\u6bcf\u6b21\u548c\u8001\u677f\u6c9f\u901a\u7684\u673a\u4f1a\uff0c\u5176\u5b9e\u4f60\u7684\u8001\u677f\u53ef\u80fd\u5e26\u5341\u51e0\u5230\u4e8c\u5341\u51e0\u4e2a\u4eba\uff0c\u4ed6\u4e3a\u4ec0\u4e48\u8981\u5173\u6ce8\u4f60\u5462\uff0c\u4ed6\u4e3a\u4ec0\u4e48\u8981\u559c\u6b22\u4f60\u3001\u4e3a\u4ec0\u4e48\u8981\u63d0\u62d4\u4f60\u5462\uff1f<\/p>\n\n\n\n

\u6240\u4ee5\u6211\u7ed9\u51fa\u7684\u5efa\u8bae\u662f\uff0c\u8981\u5b66\u4f1a\u53ca\u65f6\u5e76\u4e3b\u52a8\u5730\u4e0e\u8001\u677f\u8fdb\u884c\u6c9f\u901a\u3002<\/strong><\/p>\n\n\n\n

\u5f53\u4e00\u4e2a\u8001\u677f\u5728\u4f60\u9762\u524d\u626e\u6f14\u4e86\u7b2c\u4e00\u4e2a\u597d\u4eba\u7684\u65f6\u5019\uff0c\u4ed6\u5c31\u4f1a\u4e00\u76f4\u503e\u5411\u4e8e\u6301\u7eed\u7684\u626e\u6f14\u4e00\u4e2a\u597d\u4eba\u3002\u56e0\u4e3a\u6211\u4eec\u5176\u5b9e\u90fd\u4f1a\u6709\u8fd9\u4e2a\u5fc3\u6001\uff0c\u6211\u5e2e\u4e86\u4e00\u4e2a\u4eba\u4e00\u6b21\uff0c\u6211\u5c31\u5728\u4ed6\u8eab\u4e0a\u82b1\u4e86\u7cbe\u529b\u548c\u65f6\u95f4\uff0c\u4eba\u7686\u6068\u5931\uff0c\u6211\u5e2e\u4e86\u4ed6\uff0c\u6211\u5c31\u4f1a\u6301\u7eed\u5e2e\u4ed6\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u4f60\u8981\u5efa\u7acb\u4e00\u4e2a\u6b63\u5411\u5faa\u73af\uff0c\u6211\u8981\u8ba9\u6211\u7684\u8001\u677f\u5e2e\u52a9\u6211\u3002\u4ed6\u5e2e\u52a9\u4f60\u8d8a\u591a\uff0c\u4ed6\u5728\u4f60\u8eab\u4e0a\u6295\u7684\u65f6\u95f4\u8d8a\u591a\uff0c\u4ed6\u5c31\u4f1a\u8d8a\u559c\u6b22\u4f60\u2026\u2026\u201d<\/p>\n\n\n\n

\u201c\u8fd8\u6709\u4e00\u4e2a\u6280\u5de7\uff0c\u5c31\u662f\u5173\u4e8e\u4f60\u5982\u4f55\u5728\u516c\u53f8\u91cc\u9762\u80fd\u591f\u8131\u9896\u800c\u51fa\u7684\u5c0f\u6280\u5de7\uff1a\u591a\u601d\u8003\u4e00\u4e9b\u4e1c\u897f\u544a\u8bc9\u8001\u677f\uff0c\u4f46\u662f\u4e5f\u8981\u63a7\u5236\u8fd9\u4e2a\u601d\u8003\u7684\u5ea6\u3002<\/strong><\/p>\n\n\n\n

\u4f60\u8981\u7ed9\u4ed6\u4e00\u4e9b\u989d\u5916\u7684\uff0c\u4f46\u662f\u4f60\u8fd9\u4e2a\u989d\u5916\u5c31\u662f\u4f60\u8981\u201c\u52a0\u4e00\u52a0\u4e8c\u201d\uff0c\u4e0d\u80fd\u201c\u52a0\u4e09\u52a0\u56db\u52a0\u4e94\u201d\uff0c\u5c31\u662f\u4f60\u60f3\u5f97\u592a\u6f2b\u65e0\u8fb9\u9645\u4ed6\u4f1a\u89c9\u5f97\u5f88\u7a81\u5140\uff0c\u4f46\u662f\u5982\u679c\u4f60\u6bcf\u4e00\u6b21\u90fd\u80fd\u591f\u7ed9\u4ed6\u4e00\u4e9b\u989d\u5916\u7684\u60f3\u6cd5\uff0c\u4f60\u6bcf\u6b21\u4e00\u90fd\u80fd\u60f3\u5728\u8001\u677f\u524d\u9762\uff0cthing long\u6216\u8005thing big\uff0c\u8001\u677f\u4f1a\u89c9\u5f97\u8fd9\u4e2a\u4eba\u683c\u5c40\u5f88\u5927\uff0c\u6216\u8005\u8fd9\u4e2a\u4eba\u7b56\u7565\u601d\u8003\u80fd\u529b\u5f88\u5f3a\uff0c\u4ed6\u5c31\u4f1a\u5f62\u6210\u4e00\u4e2a\u7d2f\u52a0\u6548\u5e94\uff0c\u5c31\u4f1a\u89c9\u5f97\u4f60\u6bd4\u522b\u4eba\u8981\u66f4\u4f18\u79c0\u3002\u201d<\/p>\n\n\n\n

Alice\u5411\u6211\u4eec\u5f3a\u8c03\u4e86\u5982\u4f55\u4e0e\u8001\u677f\u5efa\u7acb\u826f\u597d\u5173\u7cfb\u7684\u91cd\u70b9\u5728\u4e8e\u79ef\u6781\u4e3b\u52a8\u5730\u4e0e\u8001\u677f\u8fdb\u884c\u6c9f\u901a\uff0c\u8ba9\u8001\u677f\u53d1\u73b0\u5e76\u5e2e\u52a9\u4f60\uff0c\u4ece\u800c\u5f62\u6210\u6b63\u5411\u5faa\u73af\u5e76\u4ece\u4e2d\u83b7\u76ca\u3002<\/p>\n\n\n\n

\u6768\u707f\u5b66\u59d0\u8fd8\u5411\u6211\u4eec\u4ecb\u7ecd\u4e86\u4ee5\u4e0b\u5e02\u573a\u90e8\u77e5\u8bc6\uff1a<\/strong><\/h2>\n\n\n\n

1.\u884c\u4e1a\u5185\u6700\u706b\u7684\u8bcd\uff1a\u5185\u5bb9\u8425\u9500\u548c\u589e\u957f\u8425\u9500<\/strong><\/p>\n\n\n\n

\u76ee\u524d\u5168\u4e92\u8054\u7f51\u884c\u4e1a\u6700\u706b\u7684\u4e24\u4e2a\u8bcd\u662f\u5185\u5bb9\u8425\u9500\u548c\u589e\u957f\u8425\u9500\uff0c\u4e5f\u662f\u5927\u90e8\u5206\u7684\u5e02\u573a\u90e8\u95e8\u76ee\u524d\u5728\u505a\u6216\u8005\u51c6\u5907\u8981\u505a\u7684\u4e8b\u60c5\u3002\u56e0\u6b64\uff0c\u5b66\u59d0\u5efa\u8bae\uff0c\u5982\u679c\u60f3\u8981\u4ece\u4e8b\u5e02\u573a\u7c7b\u5de5\u4f5c\u7684\u540c\u5b66\u4eec\uff0c\u53ef\u4ee5\u591a\u770b\u770b\u8fd9\u4e24\u4e2a\u8bcd\u76f8\u5173\u7684\u5e02\u573a\u5c97\u4f4d\uff0c\u53d1\u5c55\u524d\u666f\u53ef\u80fd\u4f1a\u5f88\u4e0d\u9519\u3002<\/p>\n\n\n\n

2.\u76ee\u524d\u5c0f\u7ea2\u4e66\u5e02\u573a\u90e8\u95e8\u5c97\u4f4d\u804c\u8d23\u5212\u5206<\/strong><\/p>\n\n\n\n

Social Media\u2014\u2014\u5fae\u535a\u3001\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u6296\u97f3\u8d26\u6237\u7ba1\u7406<\/p>

Brand\u2014\u2014APP\u54c1\u724c\u7ba1\u7406<\/p>

Content MKT\u2014\u2014\u5185\u5bb9\u8425\u9500<\/p>

Media\u2014\u2014\u505a\u6295\u653e\uff0c\u4fdd\u8bc1\u5b9e\u65bd\uff0c\u6bd4\u5982\u8bf4\u6211\u4eec\u6295\u4e00\u4ebf\uff0c\u6211\u4eec\u53ef\u4e0d\u53ef\u4ee5\u8d5a\u4e09\u4ebf<\/p>

Research\u2014\u2014\u53d1\u73b0\u771f\u7406\uff0c\u540c\u4e0a\u9762\u7684\u5176\u4f59\u5de5\u4f5c\u804c\u80fd\u76f8\u8054\u7cfb\u3002<\/p><\/blockquote>\n\n\n\n

3.\u804c\u573a\u5c0fTips<\/strong><\/p>\n\n\n\n

1\uff09\u9762\u8bd5\u6280\u5de7<\/p>\n\n\n\n

\u8ba9\u81ea\u5df1\u4e0d\u7d27\u5f20\uff0c\u63d0\u524d\u534a\u4e2a\u5c0f\u65f6\u6765\u5230\u516c\u53f8\u51c6\u5907\uff1b\u5728\u9762\u8bd5\u4e4b\u524d\u7ed9\u81ea\u5df1\u4e00\u4e9b\u5fc3\u7406\u6697\u793a\uff0c\u8ba9\u81ea\u5df1\u56de\u5f52\u81ea\u4fe1\uff0c\u5e76\u4e14\u653e\u677e\u4e0b\u6765\u3002<\/p>\n\n\n\n

2\uff09\u804c\u573a\u76f8\u5904\u6280\u5de7<\/p>\n\n\n\n

\u591a\u548c\u8001\u677f\u6216\u8005\u4e0a\u53f8\u6c9f\u901a\uff0c\u53ca\u65f6\u7684\u6c47\u62a5\u5de5\u4f5c\uff0c\u5e76\u4e14\u5c3d\u91cf\u7684\u60f3\u5728\u8001\u677f\u6216\u8005\u4e0a\u53f8\u524d\u9762\u3002<\/p>\n\n\n\n

3\uff09\u5b66\u4f1a\u603b\u7ed3<\/p>\n\n\n\n

\u603b\u7ed3\u4f1a\u8ba9\u4eba\u66f4\u52a0\u5feb\u901f\u7684\u6210\u957f\uff0c\u540c\u65f6\u4e5f\u6709\u5229\u4e8e\u540e\u671f\u4e2d\u4e0d\u540c\u5c97\u4f4d\u4e0a\u7684\u5de5\u4f5c\u80fd\u529b\u7684\u8fc1\u79fb\u3002<\/p>\n\n\n\n

4\uff09\u6293\u4f4f\u673a\u9047<\/p>\n\n\n\n

\u5728\u6bcf\u4e00\u6b21\u673a\u9047\u6765\u4e34\u7684\u65f6\u5019\uff0c\u90fd\u80fd\u591f\u6293\u4f4f\uff0c\u5c31\u5f88\u597d\u4e86\u3002\u673a\u9047\u7684\u591a\u5c11\u65e0\u6cd5\u786e\u5b9a\uff0c\u4f46\u662f\u53ef\u4ee5\u505a\u5230\u7684\u662f\uff0c\u5728\u6bcf\u4e00\u6b21\u9762\u8bd5\u4e2d\u505a\u5230\u6700\u597d\u5c31\u662f\u6700\u597d\u7684\u3002<\/p>\n\n\n\n

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\u53d7\u8bbf\u4eba\uff1a\u6768\u707f
\u91c7\u8bbf\u4eba\uff1a\u9ad8\u52a0\u52a0<\/p>\n\n\n\n

PS\uff1a\u672c\u516c\u53f8\u627f\u63a5\u5c0f\u7ea2\u4e66\u5173\u952e\u8bcd\u6392\u540d\uff0c\u4e0b\u62c9\u63a8\u8350\uff0c\u660e\u661f\u7b14\u8bb0\uff0c\u8fbe\u4eba\u79cd\u8349\uff0c\u4ee3\u5199\u4ee3\u53d1\uff0c\u91d1\u51a0\u85af\uff0c\u6570\u636e\u4f18\u5316\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n

\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n

\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n