{"id":25180,"date":"2019-09-29T20:23:11","date_gmt":"2019-09-29T12:23:11","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=25180"},"modified":"2019-09-29T20:23:12","modified_gmt":"2019-09-29T12:23:12","slug":"%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%ef%bc%9a%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e7%94%a8%e6%88%b7%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f%e7%ae%a1%e7%90%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/25180.html","title":{"rendered":"\u589e\u957f\u9ed1\u5ba2\uff1a\u5982\u4f55\u8fdb\u884c\u7528\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406"},"content":{"rendered":"\n<p>   <\/p>\n\n\n\n<p><strong><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f\" title=\"\u7528\u6237\u751f\u547d\u5468\u671f\" target=\"_blank\">\u7528\u6237\u751f\u547d\u5468\u671f<\/a><\/span>\uff08custom journey\uff09\uff1a<\/strong>\u6307\u8bbf\u5ba2\u9996\u6b21\u63a5\u89e6\u5230\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5230\u4e0b\u8f7d\u6ce8\u518c\u6210\u4e3a\u7528\u6237\uff0c\u5728\u4e00\u5b9a\u65f6\u95f4\u5185\u4f7f\u7528\u4ea7\u54c1\u529f\u80fd\u6216\u670d\u52a1\u83b7\u5f97\u4ef7\u503c\uff0c\u5230\u6700\u540e\u5378\u8f7d\u6d41\u5931\u7684\u8fc7\u7a0b\uff0c\u4e5f\u79f0\u4f5c\u7528\u6237\u65c5\u7a0b\u3002<\/p>\n\n\n\n<p>\u6700\u5f00\u59cb\uff0c\u201c\u7528\u6237\u201d\u8fd8\u4e0d\u80fd\u771f\u6b63\u79f0\u4e4b\u4e3a\u201c\u7528\u6237\u201d\uff0c\u8fd9\u4e2a\u9636\u6bb5\u901a\u5e38\u79f0\u4e3a\u201c\u8bbf\u5ba2\u201d\uff0c\u76f4\u5230\u201c\u8bbf\u5ba2\u201d\u6ce8\u518c\u4e86\u7f51\u7ad9\u6216APP\uff0c\u624d\u53ef\u79f0\u4e3a\u201c\u7528\u6237\u201d\u3002\u7528\u6237\u4f1a\u5728\u7f51\u7ad9\u6216APP\u4e0a\u4f7f\u7528\u76f8\u5173\u529f\u80fd\u6216\u670d\u52a1\uff0c\u6bd4\u5982\u8d2d\u4e70\u5546\u54c1\u3001\u6d4f\u89c8\u5185\u5bb9\u3001\u597d\u53cb\u4e92\u52a8\u7b49\u3002\u800c\u5728\u6d3b\u8dc3\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u53c8\u56e0\u4e3a\u67d0\u4e9b\u539f\u56e0\uff0c\u7528\u6237\u9010\u6e10\u4e0d\u518d\u4f7f\u7528\u7f51\u7ad9\u6216APP\uff0c\u6211\u4eec\u79f0\u4e4b\u4e3a\u201c\u7528\u6237\u6d41\u5931\u201d\u3002\u81f3\u6b64\uff0c\u7528\u6237\u5b8c\u6210\u4e86\u4ed6\u5bf9\u4e8e\u7f51\u7ad9\u6216APP\u7684\u5168\u90e8\u4f7f\u7528\u73af\u8282\uff0c\u8fd9\u662f\u4e00\u4e2a\u5b8c\u6574\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u3002<\/p>\n\n\n\n<p>\u8fd0\u8425\u4eba\u5458\u901a\u5e38\u7ad9\u5728\u66f4\u9ad8\u66f4\u7406\u6027\u7684\u89c6\u89d2\u770b\u5f85\u7528\u6237\u751f\u547d\u5468\u671f\uff0c\u6316\u6398\u7528\u6237\u6bcf\u4e2a\u884c\u4e3a\u7684\u52a8\u673a\u3002\u65e0\u8bba\u662f\u4fc3\u4f7f\u7528\u6237\u66f4\u559c\u6b22\u4ea7\u54c1\uff0c\u8fd8\u662f\u51cf\u7f13\u7528\u6237\u7684\u6d41\u5931\u901f\u5ea6\uff0c\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u6bcf\u4e2a\u73af\u8282\u7684\u8bbe\u8ba1\u90fd\u503e\u6ce8\u4e86\u8fd0\u8425\u4eba\u5458\u65e0\u6570\u7684\u601d\u8003\u3002<\/p>\n\n\n\n<p><strong>\u57fa\u4e8e\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u7b56\u7565\u5236\u5b9a\uff0c\u6700\u5fcc\u8bb3\u4e00\u5f00\u59cb\u5c31\u5bf9\u5468\u671f\u8fdb\u884c\u5206\u6bb5\uff0c\u518d\u5236\u5b9a\u6bcf\u4e2a\u9636\u6bb5\u8fd0\u8425\u7b56\u7565\u662f\u4ec0\u4e48\u3002<\/strong>\u5728\u5236\u5b9a\u524d\u6211\u4eec\u5fc5\u987b\u660e\u786e\u5982\u4e0b\u95ee\u9898\uff1a<\/p>\n\n\n\n<p>\u2460 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\u63d0\u5347\u751f\u547d\u5468\u671f\u4e2d\u6bcf\u4e2a\u8282\u70b9\u7684\u8f6c\u5316\u7387<\/strong><\/p>\n\n\n\n<p>\u57fa\u4e8e\u4ee5\u4e0a\u76ee\u6807\uff0c\u6211\u4eec\u5c06\u7528\u6237\u751f\u547d\u5468\u671f\u8fdb\u884c\u5212\u5206\uff0c\u5728\u7528\u6237\u53c2\u4e0e\u5ea6\u6301\u7eed\u63d0\u5347\u3001\u6bcf\u4e2a\u8282\u70b9\u6301\u7eed\u8f6c\u5316\u7684\u8fc7\u7a0b\u4e2d\uff0c\u7528\u6237\u540c\u65f6\u5b8c\u6210\u4e86\u5728\u5e73\u53f0\u5185\u4ef7\u503c\u63d0\u5347\u548c\u904d\u5386\u751f\u547d\u5468\u671f\u7684\u5b8c\u6574\u5386\u7a0b\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\u7528\u6237\u4e0d\u4e00\u5b9a\u4f1a\u8d70\u5b8c\u5b8c\u6574\u5468\u671f\uff0c\u5728\u6bcf\u4e2a\u9636\u6bb5\u90fd\u6709\u53ef\u80fd\u79bb\u5f00\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1080\" height=\"463\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190929202246.jpg\" alt=\"\" class=\"wp-image-25181\"\/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\"><strong>1.\u63a5\u89e6\u671f<\/strong><\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4ea7\u54c1\u7b2c\u4e00\u6b21\u89e6\u8fbe\u7528\u6237\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7SEM\u3001SEO\u3001CPS\u3001ASO\u3001\u6362\u91cf\u3001\u79ef\u5206\u5899\u4ee5\u53ca\u7ebf\u4e0b\u6e20\u9053\u7b49\u624b\u6bb5\u5b9e\u73b0\u7b2c\u4e00\u6b21\u89e6\u8fbe\u3002\u8fd9\u662f\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u8d77\u70b9\uff0c\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u6211\u4eec\u8fd0\u8425\u76ee\u6807\u662f\u62c9\u65b0\u83b7\u5ba2\u3002\u56e0\u6b64\u6211\u4eec\u9700\u8981\u7cbe\u51c6\u5b9a\u4f4d\u3001\u6316\u6398\u4f18\u8d28\u6e20\u9053\uff0c\u5438\u5f15\u7528\u6237\u6ce8\u518c\u3002<\/p>\n\n\n\n<p>\u5728\u63a5\u89e6\u671f\uff0c\u6211\u4eec\u4f1a\u5f97\u5230\u5404\u79cd\u514d\u8d39\u6216\u4ed8\u8d39\u7684\u66dd\u5149\u5c55\u793a\u673a\u4f1a\uff0c\u5e76\u4e14\u514d\u8d39\u548c\u4ed8\u8d39\u7684\u5173\u6ce8\u70b9\u5404\u6709\u4fa7\u91cd\u3002\u5728\u4ed8\u8d39\u66dd\u5149\u5c55\u793a\u4e2d\uff0c\u6211\u4eec\u4e3b\u8981\u8003\u8651\u66dd\u5149\u70b9\u51fb\u7387\uff0c\u800c\u5bf9\u4e8e\u514d\u8d39\u7684\u66dd\u5149\u5c55\u793a\uff0c\u6211\u4eec\u5e0c\u671b\u83b7\u5f97\u5c3d\u53ef\u80fd\u591a\u7684\u5c55\u73b0\u6b21\u6570\u3002<\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u5728\u63a5\u89e6\u671f\u9700\u8981\u6211\u4eec\u505a\u597d\u89e6\u70b9\u7684\u8d28\u91cf\u7ba1\u7406\uff0c\u52a1\u5fc5\u5c06\u6bcf\u4e2a\u4e0e\u8bbf\u5ba2\u63a5\u89e6\u7684\u673a\u4f1a\u90fd\u505a\u5230\u6781\u81f4\uff0c\u6709\u51e0\u70b9\u9700\u8981\u6ce8\u610f\uff1a<\/p>\n\n\n\n<p><strong>\u2460 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style=\"text-align:center\"><strong>2.\u7740\u9646\u671f<\/strong><\/p>\n\n\n\n<p>\u8bbf\u5ba2\u901a\u8fc7\u76f8\u5173\u6295\u653e\u5e7f\u544a\u7684\u5bf9\u5e94\u94fe\u63a5\u8fdb\u5230\u843d\u5730\u9875\uff0c\u6211\u4eec\u79f0\u4e4b\u4e3a\u7740\u9646\u3002\u5982\u679c\u8bf4\u5b9a\u4f4d\u7cbe\u51c6\u6d41\u91cf\u5e2e\u6211\u4eec\u5b8c\u6210\u4e86\u83b7\u53d6\u7528\u6237\u6574\u4e2a\u8fdb\u5ea6\u7684\u524d30%\uff0c\u90a3\u4e48\u843d\u5730\u9875\u5c31\u627f\u8f7d\u4e86\u5269\u4f5970%\u3002<\/p>\n\n\n\n<p><strong>\u5728\u7740\u9646\u671f\uff0c\u4e0d\u540c\u6e20\u9053\u6765\u7684\u8bbf\u5ba2\u4f1a\u5230\u8fbe\u4f60\u7684\u4ea7\u54c1\u3002<\/strong>\u5bf9\u4e8e\u7f51\u7ad9\u800c\u8a00\uff0c\u6d41\u91cf\u4f1a\u7740\u9646\u5230\u9996\u9875\u6216\u8005\u6211\u4eec\u6240\u9700\u7684\u6307\u5b9a\u9875\u9762\u3002\u5982\u679c\u662fSEO\u5e26\u6765\u7684\u6d41\u91cf\uff0c\u7f51\u7ad9\u7684\u7f51\u72b6\u7ed3\u6784\u53ef\u4ee5\u8ba9\u4efb\u610f\u9875\u9762\u8fdb\u5165\u7684\u8bbf\u5ba2\u90fd\u80fd\u627e\u5230\u4ed6\u60f3\u8981\u7684\u3002\u800c\u4ed8\u8d39\u6d41\u91cf\u5c31\u8981\u6ce8\u610f\u8854\u63a5\u95ee\u9898\uff0c\u5c3d\u53ef\u80fd\u533a\u5206\u7528\u6237\u9700\u6c42\uff0c\u4ee5\u6c42\u66f4\u597d\u5730\u8fdb\u884c\u9875\u9762\u5185\u5bb9\u8bbe\u8ba1\uff0c\u7ed9\u8bbf\u5ba2\u76f4\u63a5\u5448\u73b0\u4ed6\u4eec\u60f3\u8981\u7684\u5185\u5bb9\uff0c\u5e76\u901a\u8fc7\u5177\u6709\u5438\u5f15\u529b\u7684CTA\u8bbe\u8ba1\uff0c\u4fc3\u4f7f\u8bbf\u5ba2\u5b8c\u6210\u6ce8\u518c\u6216\u8005\u4e0b\u8f7d\u3002<\/p>\n\n\n\n<p>\u4ec0\u4e48\u662f\u4f18\u79c0\u7684\u843d\u5730\u9875\uff1f\u4e88\u5176\u6240\u6c42\uff0c\u4fc3\u6210\u8f6c\u5316\u3002\u7740\u9646\u671f\u7528\u6237\u4f1a\u901a\u8fc7\u5404\u79cd\u5404\u6837\u7684\u5165\u53e3\u8fdb\u5165\u843d\u5730\u9875\uff0c\u800c\u843d\u5730\u9875\u8bbe\u8ba1\u9700\u8981\u8c28\u8bb0\uff1a<\/p>\n\n\n\n<p><strong>\u2460 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style=\"text-align:center\"><strong>3.\u4f53\u9a8c\u671f<\/strong><\/p>\n\n\n\n<p>\u8bbf\u5ba2\u901a\u8fc7\u89e6\u70b9\u5230\u8fbe\u4e86\u7f51\u7ad9\u6216APP\uff0c\u5f00\u59cb\u6d4f\u89c8\u4ea7\u54c1\uff0c\u6cbf\u7740\u6211\u4eec\u6240\u8bbe\u8ba1\u7684\u884c\u4e3a\u8def\u5f84\u4f53\u9a8c\u4ea7\u54c1\uff0c\u6253\u5f00\u9875\u9762\u6216\u4f53\u9a8c\u67d0\u4e2a\u529f\u80fd\uff0c\u9884\u8bbe\u7684\u6587\u6848\u3001\u56fe\u7247\uff0c\u751a\u81f3\u4ea4\u4e92\u65b9\u5f0f\u90fd\u53ef\u80fd\u8ba9\u8bbf\u5ba2\u968f\u65f6\u79bb\u5f00\u3002\u90a3\u4e48<strong>\u5728\u65e5\u5e38\u4f53\u9a8c\u7f51\u7ad9\u6216APP\u7684\u65f6\u5019\uff0c\u4f1a\u6709\u54ea\u4e9b\u8ba9\u6211\u4eec\u611f\u5230\u4e0d\u8212\u670d\u7684\u5730\u65b9\uff1f\u5b83\u4eec\u53ef\u80fd\u662f\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u2460 \u9875\u9762\u89c6\u89c9\u8bbe\u8ba1\u4e0d\u7b26\u5408\u76ee\u6807\u7528\u6237\u7684\u5ba1\u7f8e<br>\u2461 \u7528\u6237\u4ea4\u4e92\u8fc7\u4e8e\u590d\u6742<br>\u2462 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