{"id":24057,"date":"2019-08-23T14:59:31","date_gmt":"2019-08-23T06:59:31","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=24057"},"modified":"2019-08-23T14:59:32","modified_gmt":"2019-08-23T06:59:32","slug":"%e6%8f%ad%e7%a7%98-%e5%b0%8f%e7%ba%a2%e4%b9%a6%e3%80%81%e6%8a%96%e9%9f%b3%e4%b8%8akol%e5%92%8ckoc%ef%bc%8c%e7%a9%b6%e7%ab%9f%e8%b0%81%e6%9b%b4%e5%a5%bd%e4%bd%bf%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/24057.html","title":{"rendered":"\u63ed\u79d8 | \u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u4e0aKOL\u548cKOC\uff0c\u7a76\u7adf\u8c01\u66f4\u597d\u4f7f\uff1f"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>2019\u5e74\u5bf9\u8425\u9500\u884c\u4e1a\u6765\u8bb2\uff0c\u88ab\u8ba4\u4e3a\u662f\u544a\u522b\u7684\u4e00\u5e74\u3002\u8fd9\u4e00\u5e74\uff0c\u201c4A\u5df2\u6b7b\u201d\uff0c\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kol\" title=\"KOL\" 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class=\"wp-image-24059\"\/><\/figure><\/div>\n\n\n\n<p>\u54c1\u724c\u65b9\u540c\u6837\u5728\u610f\u7684\u6570\u636e\u8fd8\u6709\u7b14\u8bb0\u9605\u8bfb\u6570\uff0c\u5bf9\u6bd4\u8fd9\u4e24\u4f4d\u535a\u4e3b\u768430\u5929\u5185\u7684\u5404\u9879\u6570\u636e\u6307\u6807\u53ef\u4ee5\u770b\u5230\uff0c\u5c3d\u7ba1KOL\u7c89\u4e1d\u6570\u662fKOC\u76846\u500d\u591a\uff0c\u4f46\u5176\u603b\u9605\u8bfb\u91cf\u4ec5\u662fKOC\u76842\u500d\u3002\u518d\u6765\u770b\u4ef7\u683c\uff0cKOC\u62a5\u4ef7\u662fKOL\u7684\u56db\u5206\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u540c\u6837\uff0c\u4e5f\u6709KOL\u62ff\u774064000\u5143\u7684\u62a5\u4ef7\uff0c\u9605\u8bfb\u91cf\u5374\u53ea\u662f\u62a5\u4ef74000\u5143\u7684KOC\u7684\u4e09\u5206\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u4e00\u4f4d\u56fd\u5185\u5316\u5986\u54c1\u54c1\u724c\u5e02\u573a\u8d1f\u8d23\u4eba\u7684\u89c2\u5bdf\u662f\uff0c\u5c0f\u7ea2\u4e66\u4e0a\uff0c\u7c89\u4e1d\u9ecf\u6027\u4e0d\u9ad8\uff0c\u5f88\u9002\u5408KOC\uff0c\u505a\u54c1\u724c\u6027\u4ef7\u6bd4\u4f1a\u597d\u70b9\u3002\u60f3\u8981\u5546\u54c1\u8f6c\u5316\u65f6\u5c31\u4e0d\u592a\u4f1a\u6295KOC\uff0cKOC\u5e26\u4e0d\u8d77\u4ea4\u6613\u91cf\u3002\u8fd9\u65f6\u5019\u5c31\u4f1a\u6295\u9ad8\u6027\u4ef7\u6bd4\u7684KOL\uff0c\u4ed6\u4eec\u7684\u4f18\u52bf\u662f\u53ef\u80fd\u4f1a\u6709\u201c\u7206\u70b8\u6d41\u91cf\u201d\uff0c\u4e00\u6761\u89c6\u9891\u80fd\u5356\u4e0a\u4e07\u4ef6\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u4e5f\u6709\u4e00\u4e9b\u65b0\u54c1\u724c\u66f4\u613f\u610f\u4eb2\u9752\u7750\u7d20\u4eba\u53caKOC\u3002\u6839\u636e\u5c0f\u7ea2\u4e66\u6570\u636e\u5206\u6790\u5e73\u53f0\u5343\u74dc\u6570\u636e\uff0c\u8fc7\u53bb\u4e00\u4e2a\u6708\uff0c\u5728\u591a\u5e73\u53f0\u522e\u8d77\u70ed\u6f6e\u7684\u5b8c\u7f8e\u65e5\u8bb0\u53e3\u7ea2\uff0c\u5c0f\u7ea2\u4e66\u7684\u6295\u653e\u8d26\u53f7\u4e2d80%\u662f\u7d20\u4eba\u6216\u8005\u8bf4\u662fKOC\u3002<\/p>\n\n\n\n<div 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class=\"wp-image-24061\"\/><\/figure><\/div>\n\n\n\n<p>\u201c3\u5929\u65f6\u95f4\uff0c\u6211\u4eec\u6295\u653e\u4e86500\u4e2aKOC\u6765\u914d\u5408KOL\uff0c\u4e3a\u54c1\u724c\u65b9\u63d0\u5347\u66dd\u5149\u91cf\u201d\uff0c\u4eac\u9038\u4f20\u5a92\u5408\u4f19\u4eba\u9038\u4eba\u4ecb\u7ecd\uff0c\u201c\u901a\u5e38\u5728\u4e00\u4e2a\u4ea7\u54c1\u77e5\u540d\u5ea6\u8f83\u5c0f\u65f6\uff0c\u54c1\u724c\u65b9\u4f1a\u5148\u627eKOL\u5728\u6296\u97f3\u4e0a\u5e26\u8bdd\u9898\u53d1\u5e03\uff0c\u7136\u540e\u901a\u8fc7\u5927\u91cf\u7d20\u4eba\u94fa\u91cf\uff0c\u53ef\u4ee5\u8fc5\u901f\u5c06\u8bdd\u9898\u7092\u70ed\u3002\u201d<\/p>\n\n\n\n<p>\u6309\u9038\u4eba\u7684\u4ecb\u7ecd\uff0c\u6296\u97f3\u5c11\u4e8e30\u4e07\u7c89\u4e1d\uff0c\u5c0f\u7ea2\u4e66\u5c11\u4e8e10\u4e07\u7c89\u4e1d\u7684\u90fd\u4e3a\u7d20\u4eba\uff0c\u4e5f\u5c31\u662f\u8fd1\u671f\u5927\u706b\u7684KOC\u3002\u968f\u7740KOC\u5728\u6296\u97f3\u7684\u7c89\u4e1d\u6570\u91cf\u4e0e\u53d1\u6587\u7bc7\u6570\u4e0d\u7b49\uff0cKOC\u7684\u6295\u653e\u4ef7\u683c\u4e5f\u4e0d\u7b49\u3002\u6709\u7684\u51e0\u5341\u5757\u94b1\u4fbf\u80fd\u53d1\u5e03\u4e00\u7bc7\u77ed\u89c6\u9891\uff0c\u6709\u7684\u5219\u9700\u8981\u51e0\u767e\u3002<\/p>\n\n\n\n<p>\u5f53\u95ee\u5230\u6b64\u6b21\u6295\u653e\u7684KOC\u4ef7\u683c\u65f6\uff0c\u9038\u4eba\u8868\u793a\u5e76\u975e\u90fd\u50cf\u7f51\u4e0a\u4f20\u7684\u4e0d\u5230200\u5143\u4e00\u4e2a\uff0c\u4ef7\u683c\u5e73\u5747\u5728100\u5143\u4e00\u4e2a\u3002\u968f\u7740\u54c1\u724c\u65b9\u6295\u653e\u7684KOC\u4f20\u64ad\u8981\u6c42\u4e0d\u540c\uff0c\u4ef7\u683c\u4e5f\u5e76\u4e0d\u80fd\u4e00\u6982\u800c\u8bba\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u6296\u97f3\u77ed\u89c6\u9891\u7684\u7279\u6b8a\u5f62\u5f0f\uff0c\u54c1\u724c\u65b9\u6240\u6295KOC\u5448\u73b0\u7684\u6548\u679c\u4e5f\u6709\u4e0d\u540c\u3002\u6709\u7684\u662f\u5c06\u81ea\u5bb6\u4ea7\u54c1\u5bc4\u7ed9KOC\uff0c\u7531KOC\u8fdb\u884c\u4f7f\u7528\u4ee5\u53ca\u8bc4\u6d4b\u63a8\u5e7f\uff0c\u7136\u540e\u62cd\u6444\u89c6\u9891\u8fdb\u884c\u4f20\u64ad\uff0c\u6709\u7684\u662f\u54c1\u724c\u65b9\u7b56\u5212\u597d\u811a\u672c\u89d2\u8272\uff0c\u7531KOC\u8fdb\u884c\u6f14\u7ece\uff0c\u6709\u7684\u5219\u662f\u76f4\u63a5\u8f6c\u53d1\u54c1\u724c\u65b9\u7684\u7d20\u6750\uff0c\u7ae5\u989c\u673a\u4fbf\u662f\u6700\u540e\u4e00\u4e2a\u3002<\/p>\n\n\n\n<p>\u5728\u7ae5\u989c\u673a\u7684\u63a8\u5e7f\u6848\u4f8b\u4e2d\uff0c\u54c1\u724c\u65b9\u5c06\u81ea\u5df1\u5df2\u7ecf\u5236\u4f5c\u597d\u7684\u5341\u51e0\u4e2a\u77ed\u89c6\u9891\u6a21\u677f\uff0c\u968f\u673a\u5206\u53d1\u7ed9500\u4e2aKOC\uff0c\u6bcf\u4e2aKOC\u914d\u4e0a\u81ea\u5df1\u7684\u521b\u610f\u6587\u6848\u5e26\u8bdd\u9898\u8fdb\u884c\u8f6c\u53d1\u4f20\u64ad\u3002\u501f\u52a9\u6296\u97f3\u7684\u63a8\u8350\u673a\u5236\uff0c\u5728\u4e09\u5929\u65f6\u95f4\u5185\uff0c\u9038\u4eba\u6295\u653e\u7684KOC\u5728\u6296\u97f3\u4e0a\u62e5\u670987\u4e07\u66dd\u5149\uff0c1\u4e07\u591a\u70b9\u8d5e\u3002<\/p>\n\n\n\n<p>\u9762\u5bf9\u6295KOC\u5c31\u662f\u4e3a\u4e86\u5e26\u8d27\u7684\u8bf4\u6cd5\uff0c\u9038\u4eba\u8868\u793a\u5e76\u4e0d\u8ba4\u540c\u3002\u201c\u54c1\u724c\u65b9\u4e3b\u8981\u662f\u60f3\u5728\u6296\u97f3\u5e73\u53f0\u4e0a\u6c89\u6dc0\u5185\u5bb9\uff0c\u5c24\u5176\u662f\u5927\u91cf\u4f18\u8d28\u7684\u54c1\u724c\u6b63\u5411\u5185\u5bb9\u3002\u201d\u901a\u8fc7KOL\u548cKOC\u7684\u914d\u5408\uff0c\u53ef\u4ee5\u5728\u77ed\u65f6\u95f4\u5185\u6709\u6548\u589e\u5f3a\u7528\u6237\u7684\u54c1\u724c\u610f\u8bc6\u3002<\/p>\n\n\n\n<p>\u201c\u901a\u5e38\u6bd4\u4f8b\u662f30%\u7684KOL\u548c70%\u7684KOC\u3002\u201d\u4f4d\u4e8e\u5c71\u4e1c\u7684MCN\u673a\u6784\u604b\u83f2\u6587\u5316\u8d1f\u8d23\u4eba\u738b\u5fd7\u534e\u5411Tech\u661f\u7403\u8bb2\u9053\uff0c\u7531\u4e8eKOL\u7684\u7c89\u4e1d\u91cf\u66f4\u5927\uff0c\u4f20\u64ad\u6548\u679c\u66f4\u5e7f\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u5176\u8d26\u53f7\u4e3b\u8981\u662f\u4ee5\u5267\u60c5\u7c7b\u7684\u77ed\u89c6\u9891\u4e3a\u4e3b\uff0c\u5e7f\u544a\u6295\u653e\u4ef7\u4e0e\u5782\u76f4\u7684\u7f8e\u5986\u3001\u6bcd\u5a74\u7b49\u8d26\u53f7\u4e0d\u540c\u3002\u738b\u5fd7\u534e\u201c\u6309\u7167\u884c\u5185\u8bb2\uff0cKOL\u7684\u62a5\u4ef7\u662f\u6839\u636e\u7c89\u4e1d\u91cf\u6765\u51b3\u5b9a\u7684\uff0c\u5e73\u5747\u4e00\u4e2a\u7c89\u4e1d\u4e00\u5206\u94b1\uff0c\u6211\u4eec\u7684\u7c89\u4e1d\u91cf\u591a\uff0c\u56e0\u6b64\u62a5\u4ef7\u5728\u4e00\u5206\u4e94\u3002\u201d<\/p>\n\n\n\n<p>\u5feb\u6d88\u96f6\u98df\u4ea7\u54c1\u5c0f\u718a\u997c\u5e72\uff0c\u770b\u4e2d\u4e86\u738b\u5fd7\u534e\u65d7\u4e0bKOL\u7684\u751f\u6d3b\u5c5e\u6027\uff0c\u54c1\u724c\u65b9\u60f3\u8981\u6295\u653e\u4e00\u4f4dKOL\u6765\u8fdb\u884c\u89c6\u9891\u6f14\u7ece\u3002\u6839\u636e800\u4e07\u7684\u7c89\u4e1d\u57fa\u6570\uff0c\u738b\u5fd7\u534e\u56e2\u961f\u7b56\u5212\u811a\u672c\uff0c\u4e3a\u54c1\u724c\u65b9\u62cd\u6444\u4e86\u4e00\u676123\u79d2\u7684\u77ed\u89c6\u9891\uff0c\u62a5\u4ef7\u4e3a12\u4e07\u3002<\/p>\n\n\n\n<p>\u7ecf\u8fc7\u4e00\u4e2a\u6708\u7684\u4f20\u64ad\uff0c\u6700\u7ec8\u89c6\u9891\u62e5\u67092700\u4e07\u64ad\u653e\u91cf 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