{"id":23496,"date":"2019-08-06T18:35:34","date_gmt":"2019-08-06T10:35:34","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=23496"},"modified":"2019-08-06T18:35:36","modified_gmt":"2019-08-06T10:35:36","slug":"%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98%ef%bc%9a%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e7%94%a8%e6%88%b7%e6%a0%87%e7%ad%be%e4%bd%93%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/23496.html","title":{"rendered":"\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u5982\u4f55\u5efa\u7acb\u7528\u6237\u6807\u7b7e\u4f53\u7cfb"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u968f\u7740\u6d41\u91cf\u7ea2\u5229\u7684\u6d88\u5931\uff0c\u83b7\u53d6\u65b0\u7528\u6237\u7684\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0c\u4e3a\u8ffd\u6c42\u66f4\u9ad8\u7684 ROI\uff0c\u4ea7\u54c1\u4ee5\u53ca\u8fd0\u8425\u7684\u91cd\u5fc3\u5df2\u7ecf\u4ece\u5bf9\u65b0\u5ba2\u7684\u83b7\u53d6\u8f6c\u5411\u5bf9\u5b58\u91cf\u7528\u6237\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\u4e0a\u3002<\/p>\n\n\n\n

\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u57fa\u7840\u5728\u4e8e\u5bf9\u7528\u6237\u4fe1\u606f\u8fdb\u884c\u6807\u7b7e\u5316\u7ba1\u7406\u3002\u63d0\u5230\u7528\u6237\u7684\u6807\u7b7e\u5316\u7ba1\u7406\uff0c\u7b2c\u4e00\u6b65\u5c31\u662f\u4e3a\u4ea7\u54c1\u7684\u6240\u6709\u7528\u6237\u6253\u6807\u7b7e\uff0c \u8fd9\u662f\u7528\u6237\u8fd0\u8425\u6700\u91cd\u8981\u7684\u8d77\u70b9\uff0c\u4e5f\u662f\u8fd0\u8425\u7b56\u7565\u5236\u5b9a\u7684\u57fa\u77f3\u3002 <\/p>\n\n\n\n

\u4e00\u3001\u5565\u662f\u201c\u6807\u7b7e\u201d\uff1f<\/strong><\/p>\n\n\n\n

\u201c\u6807\u7b7e\u201d\u662f\u5bf9\u67d0\u4e00\u7c7b\u7279\u5b9a\u7fa4\u4f53\u6216\u5bf9\u8c61\u7684\u67d0\u9879\u7279\u5f81\u8fdb\u884c\u62bd\u8c61\u5206\u7c7b\u548c\u6982\u62ec\u3002\u6bd4\u5982\u201c\u5927\u5b66\u751f\u201d\u8fd9\u4e2a\u6807\u7b7e\uff0c\u5176\u5b9e\u5c31\u662f\u5bf9\u6240\u6709\u5927\u5b66\u751f\u7fa4\u4f53\u7684\u603b\u62ec\uff0c\u7ec6\u5206\u8fd9\u4e00\u6807\u7b7e\u8fd8\u53ef\u4ee5\u5206\u4e3a\u5e74\u7ea7\u3001\u4e13\u4e1a\u7b49\uff0c\u901a\u8fc7\u4e0d\u540c\u5c42\u7ea7\u7684\u6807\u7b7e\u627e\u5230\u67d0\u4e00\u7fa4\u7528\u6237\u3002
<\/p>\n\n\n\n

\u4e8c\u3001\u4ec0\u4e48\u53c8\u662f\u6807\u7b7e\u4f53\u7cfb\u5462\uff1f<\/strong><\/p>\n\n\n\n

\u7b80\u5355\u6765\u8bb2\uff0c\u5c31\u662f\u6839\u636e\u7528\u6237\u7684\u201c\u57fa\u672c\u5c5e\u6027\u201d\u3001\u201c\u884c\u4e3a\u7279\u5f81\u201d\u3001\u201c\u793e\u4ea4\u7f51\u7edc\u201d\u3001\u201c\u5fc3\u7406\u7279\u5f81\u201d\u548c\u201c\u5174\u8da3\u7231\u597d\u201d\u7b49\uff0c\u628a\u4e2a\u6027\u5316\u7684\u7528\u6237\uff0c\u6253\u4e0a\u6807\u51c6\u5316\u7684\u6807\u7b7e\uff0c\u5e76\u5bf9\u6807\u7b7e\u8fdb\u884c\u68b3\u7406\u805a\u5408\uff0c\u5f62\u6210\u4e00\u4e2a\u4e2a\u5178\u578b\u7684\u7528\u6237\u6807\u7b7e<\/a><\/span>\uff0c\u518d\u6839\u636e\u4e0d\u540c\u7684\u7528\u6237\u6807\u7b7e\u505a\u7cbe\u51c6\u8425\u9500\u6216\u4e2a\u6027\u5316\u63a8\u8350\u3002<\/p>\n\n\n\n

\u5176\u672c\u8d28\u662f\u53bb\u5dee\u5f02\u5316\u7684\u8fc7\u7a0b\u3002\u4e3e\u4e2a\u7b80\u5355\u4f8b\u5b50\uff1a\u5047\u8bbe\u67d0\u7406\u8d22\u4ea7\u54c1\u6b63\u7b79\u5212\u8425\u9500\u6d3b\u52a8\uff0c\u9996\u5148\u5217\u4e3e\u7406\u8d22\u573a\u666f\u4e2d\u6240\u6d89\u53ca\u7684\u4ea7\u54c1\u4e0e\u670d\u52a1\uff0c\u901a\u8fc7\u7528\u6237\u6807\u7b7e\u7b5b\u9009\u51fa\u76ee\u6807\u5ba2\u7fa4\uff0c\u518d\u8fdb\u4e00\u6b65\u7ed3\u5408\u7528\u6237\u7684\u504f\u597d\u7c7b\u6807\u7b7e\uff0c\u5982\u6295\u8d44\u504f\u597d\u3001\u98ce\u9669\u504f\u597d\u3001\u4ea7\u54c1\u504f\u597d\u7b49\uff0c\u8fdb\u884c\u5dee\u5f02\u5316\u8425\u9500\u3002<\/p>\n\n\n\n

\u8bf4\u4e86\u8fd9\u4e48\u591a\uff0c\u5f88\u591a\u540c\u5b66\u5e94\u8be5\u4f1a\u95ee\uff0c\u6807\u7b7e\u4f53\u7cfb\u5177\u4f53\u7684\u4f5c\u7528\u662f\u4ec0\u4e48\uff1f\u80fd\u5e2e\u52a9\u6211\u4eec\u8fbe\u5230\u54ea\u4e9b\u76ee\u6807\u5462\uff1f<\/p>\n\n\n\n

\u4e09\u3001\u5efa\u7acb\u6807\u7b7e\u4f53\u7cfb\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/strong><\/p>\n\n\n\n

\u5c0f\u7f16\u8ba4\u4e3a\u5efa\u7acb\u6807\u7b7e\u4f53\u7cfb\u7684\u4f5c\u7528\u5927\u4f53\u4e0a\u53ef\u4ee5\u603b\u7ed3\u4e3a\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n

1 \u589e\u52a0\u62c9\u65b0<\/strong><\/p>\n\n\n\n

\u67d0\u9605\u8bfbAPP\u4ee5\u9080\u8bf7\u597d\u53cb\u5f97\u7ea2\u5305\u7684\u5f62\u5f0f\u62c9\u65b0\uff0c\u4e3a\u5df2\u6709\u62c9\u65b0\u884c\u4e3a\u7684\u7528\u6237\u6253\u4e0a\u4e86\u6807\u7b7e\uff0c\u7136\u540e\u4e3a\u65e0\u5206\u4eab\u884c\u4e3a\u7684\u7528\u6237\u6253\u4e0a\u201c\u65e0\u62c9\u65b0\u884c\u4e3a\u7528\u6237\u201d\u6807\u7b7e\u3002 <\/p>\n\n\n\n

\u7136\u540e\u8be5\u4ea7\u54c1\u8fd0\u8425\u90e8\u95e8\u5bf9\u6807\u7b7e\u4e3a\u201c\u65e0\u62c9\u65b0\u884c\u4e3a\u7528\u6237\u201d\u8fdb\u884c\u5f39\u7a97\u3001PUSH\uff0c\u63d0\u9ad8\u5956\u52b1\u989d\u5ea6\u7b49\uff0c\u4e0d\u65ad\u523a\u6fc0\u8fd9\u4e00\u6279\u65e0\u62c9\u65b0\u884c\u4e3a\u7684\u7528\u6237\u8fdb\u884c\u4f20\u64ad\uff0c\u4ee5\u8fbe\u5230\u201c\u6bcf\u4f4d\u7528\u6237\u90fd\u662f\u63a8\u5e7f\u8005\u201d\u7684\u76ee\u7684\u3002 <\/p>\n\n\n\n

2 \u589e\u52a0\u7559\u5b58<\/strong><\/p>\n\n\n\n

\u4e3a\u4e86\u66f4\u597d\u7684\u63d0\u5347\u7528\u6237\u4e0b\u8f7d\u91cf\uff0c\u964d\u4f4e\u4e0b\u8f7d\u6210\u672c\uff0c\u67d0\u5c0f\u8bf4APP\u9488\u5bf9\u4e0d\u540c\u6295\u653e\u6e20\u9053\u91c7\u7528\u4e86\u4e0d\u540c\u7684\u5c0f\u8bf4\u7d20\u6750\u8fdb\u884c\u6295\u653e\uff08\u5c0f\u8bf4\u7d20\u6750\u4f1a\u548c\u6295\u653e\u5e73\u53f0\u7528\u6237\u7684\u5174\u8da3\u70b9\u76f8\u5339\u914d\uff09\u3002 <\/p>\n\n\n\n

\u4f8b\u5982\u5728A\u5e73\u53f0\u91c7\u7528\u60ac\u7591\u5c0f\u8bf4\u7d20\u6750\u8fdb\u884c\u6295\u653e\uff0c\u5728B\u5e73\u53f0\u91c7\u7528\u9b54\u5e7b\u5c0f\u8bf4\u8fdb\u884c\u6295\u653e\uff0c\u8be5\u5c0f\u8bf4APP\u63a8\u8350\u7b97\u6cd5\u4f1a\u5728\u7528\u6237\u4e0b\u8f7d\u540e\uff0c\u7b2c\u4e00\u65f6\u95f4\u5411\u7528\u6237\u63a8\u9001\u76f8\u5e94\u7684\u5185\u5bb9\uff0c\u8fd9\u6837\u4e00\u6253\u5f00APP\uff0c\u4eceA\u5e73\u53f0\u6765\u7684\u7528\u6237\uff0c\u6620\u5165\u773c\u5e18\u5c31\u662f\u60ac\u7591\u5c0f\u8bf4\uff1b \u7ed9B\u5e73\u53f0\u6765\u7684\u7528\u6237\uff0c\u5c55\u793a\u7684\u5c31\u662f\u9b54\u5e7b\u5c0f\u8bf4\u3002 <\/p>\n\n\n\n

3 \u964d\u4f4e\u6d41\u5931\u7387<\/strong><\/p>\n\n\n\n

\u6bd4\u5982\u67d0\u7535\u5546APP\uff0c\u5982\u679c\u4e00\u4e2a\u7528\u623714\u65e5\u6ca1\u6709\u767b\u5f55\uff0c\u4f1a\u5c06\u8be5\u7528\u6237\u7684\u72b6\u6001\u6807\u8bb0\u4e3a\u201c\u6f5c\u5728\u6d41\u5931\u7528\u6237\u201d\uff0c\u5411\u7528\u6237\u81ea\u52a8\u53d1\u9001\u4f18\u60e0\u5238\uff0c\u5524\u9192\u7528\u6237\uff1b\u5982\u679c\u8be5\u7528\u6237\u6ca1\u6709\u88ab\u5524\u9192\uff0c\u5219\u628a\u8be5\u7528\u6237\u7684\u72b6\u6001\u6807\u8bb0\u4e3a\u201c\u6d41\u5931\u7528\u6237\u201d\uff0c\u518d\u901a\u8fc7PUSH\u52a0\u77ed\u4fe1\u63a8\u9001\u5927\u989d\u4f18\u60e0\u5238\u7684\u5f62\u5f0f\u53ec\u56de\u3002 <\/p>\n\n\n\n

\u7528\u6237\u6807\u7b7e\u4f53\u7cfb\u5bf9\u8fd0\u8425\u5de5\u4f5c\u5927\u6709\u5e2e\u52a9\uff0c\u6211\u4eec\u8981\u5982\u4f55\u642d\u5efa\u4e00\u4e2a\u5b8c\u5584\u7684\u7528\u6237\u6807\u7b7e\u4f53\u7cfb\uff1f\u4e0b\u9762\u8bb2\u4e0b\u6211\u5bf9\u8fd9\u4e00\u4f53\u7cfb\u642d\u5efa\u8fc7\u7a0b\u7684\u7406\u89e3\u3002<\/p>\n\n\n\n

\u56db\u3001\u5982\u4f55\u4ece0-1\u6784\u5efa\u7528\u6237\u6807\u7b7e\u4f53\u7cfb<\/strong><\/p>\n\n\n\n

\u6807\u7b7e\u4f53\u7cfb\u7684\u642d\u5efa\u8fc7\u7a0b\u5206\u6210\u4e0b\u9762\u51e0\u90e8\u5206\uff1a
<\/p>\n\n\n\n

1 \u6807\u7b7e\u4f53\u7cfb\u7684\u57fa\u7840\uff1a\u6570\u636e\u6536\u96c6<\/strong><\/p>\n\n\n\n

\u6570\u636e\u6536\u96c6\u4e3b\u8981\u5305\u62ec\uff1a\u7528\u6237\u5c5e\u6027\u3001\u7528\u6237\u884c\u4e3a\u6570\u636e\u3001\u7528\u6237\u5185\u5bb9\u504f\u597d\u6570\u636e\u3001\u7528\u6237\u4ea4\u6613\u6570\u636e\u8fd9\u56db\u7c7b\u3002<\/p>\n\n\n\n

\u4f46\u662f\u6211\u4eec\u4ece\u4e92\u8054\u7f51\u4e2d\u83b7\u53d6\u7684\u6570\u636e\uff0c\u5e76\u4e0d\u5b8c\u5168\u771f\u5b9e\u3002\u6bd4\u5982A\u7528\u6237\uff0c\u6027\u522b\u4e3a\u7537\uff0c\u4f46\u4ece\u4ed6\u5728\u67d0\u7535\u5546APP\u7684\u5386\u53f2\u6d88\u8d39\u8bb0\u5f55\u6765\u770b\uff0c\u8d2d\u4e70\u7684\u90fd\u662f\u5973\u6027\u7528\u54c1\u3002\u8fd9\u6837\u7684\u6570\u636e\u4f1a\u5bf9\u8fd0\u8425\u4ea7\u751f\u9519\u8bef\u7684\u5f15\u5bfc\u3002\u6240\u4ee5\uff0c\u5bf9\u7528\u6237\u6570\u636e\u7684\u6536\u96c6\uff0c\u5149\u9760\u8fd0\u8425\u56e2\u961f\u662f\u8fdc\u8fdc\u4e0d\u591f\u7684\uff0c\u8fd8\u9700\u8981\u6280\u672f\u56e2\u961f\u901a\u8fc7\u5927\u6570\u636e\u7684\u5206\u6790\u7b97\u6cd5\u80fd\u529b\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u5927\u6570\u636e\u7b97\u6cd5\u548c\u6a21\u578b\uff0c\u4ee5\u7528\u6237\u884c\u4e3a\u6570\u636e\u4f5c\u4e3a\u57fa\u7840\uff0c\u7ed3\u5408\u4e1a\u52a1\u6570\u636e\u7b49\u591a\u79cd\u6570\u636e\u6e90\uff0c\u5e2e\u52a9\u4f01\u4e1a\u6784\u5efa\u7528\u6237\u667a\u80fd\u6807\u7b7e\uff0c\u8d4b\u80fd\u4e1a\u52a1\u5b9e\u73b0\u7528\u6237\u6807\u7b7e\u7684\u81ea\u52a9\u5f0f\u521b\u5efa\u3001\u7ef4\u62a4\u548c\u7ba1\u7406\uff0c\u4f7f\u5f97\u7528\u6237\u753b\u50cf\u66f4\u4e3a\u7cbe\u51c6\uff0c\u66f4\u8d8b\u8fd1\u4e8e\u771f\u5b9e\u7684\u7528\u6237\u753b\u50cf\u3002
<\/p>\n\n\n\n

2 \u884c\u4e3a\u5efa\u6a21\uff1a\u83b7\u53d6\u6a21\u578b\u6807\u7b7e<\/strong><\/p>\n\n\n\n

\u83b7\u5f97\u539f\u59cb\u6570\u636e\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u57fa\u4e8e\u7528\u6237\u5206\u6790\u6a21\u578b\uff0c\u4ee5\u53ca\u5176\u4ed6\u7684\u8f85\u52a9\u7684\u6570\u636e\uff0c\u901a\u8fc7\u8ba1\u7b97\u5f15\u64ce\uff0c\u5bf9\u7528\u6237\u6570\u636e\u8fdb\u884c\u4e8c\u6b21\u52a0\u5de5\u3001\u884c\u4e3a\u5efa\u6a21\uff0c\u4ece\u800c\u83b7\u53d6\u6a21\u578b\u6807\u7b7e\u3002<\/p>\n\n\n\n

\u6807\u7b7e\u672c\u8eab\u4f1a\u6709\u5f88\u591a\u5206\u7c7b\uff0c\u56e0\u6b64\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u9700\u8981\u7528\u5230\u5f88\u591a\u6a21\u578b\u6765\u7ed9\u7528\u6237\u8d34\u6807\u7b7e\uff1a<\/p>\n\n\n\n

\uff081\uff09\u7528\u6237\u72b6\u6001\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u7528\u6237\u72b6\u6001\u662f\u8bc4\u4ef7\u54c1\u724c\u4e0e\u7528\u6237\u4e4b\u95f4\u8054\u7cfb\u7d27\u5bc6\u5ea6\u7684\u91cd\u8981\u5c5e\u6027\uff0c\u901a\u5e38\u4f1a\u4ee5\u6d88\u8d39\u9891\u6b21\u4f5c\u4e3a\u4e3b\u8981\u5224\u65ad\u4f9d\u636e\u3002\u5728\u4e86\u89e3\u6bcf\u4e00\u4f4d\u7528\u6237\u73b0\u9636\u6bb5\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u201c\u4eb2\u5bc6\u7a0b\u5ea6\u201d\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u72b6\u6001\u7684\u7528\u6237\u8fdb\u884c\u4e0d\u540c\u7684\u8425\u9500\u64cd\u4f5c\u3002<\/p>\n\n\n\n

\uff082\uff09\u7528\u6237\u4ef7\u503c\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u5224\u65ad\u7528\u6237\u5bf9\u4e8e\u4ea7\u54c1\u7684\u4ef7\u503c\uff0c\u5bf9\u4e8e\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u975e\u5e38\u6709\u7528\u3002RFM\u6a21\u578b\u662f\u4e00\u4e2a\u88ab\u5e7f\u6cdb\u4f7f\u7528\u7684\u5ba2\u6237\u5173\u7cfb\u5206\u6790\u6a21\u578b\uff0c\u80fd\u591f\u65b9\u4fbf\u5feb\u901f\u6709\u6548\u7684\u91cf\u5316\u7528\u6237\u4ef7\u503c\u548c\u5229\u6da6\u521b\u6536\u80fd\u529b\u3002<\/p>\n\n\n\n

RFM\u6a21\u578b\u5206\u522b\u662f\uff1a<\/p>\n\n\n\n