{"id":2307,"date":"2017-12-11T13:56:15","date_gmt":"2017-12-11T05:56:15","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=2307"},"modified":"2017-12-11T15:43:06","modified_gmt":"2017-12-11T07:43:06","slug":"%e8%a6%81%e5%ad%a6%e4%bc%9a%e7%9c%9f%e6%ad%a3%e7%94%a8%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e8%bf%90%e8%90%a5%ef%bc%8c%e4%b8%8d%e5%8e%bb%e4%be%9d%e8%b5%96%e5%88%86%e6%9e%90%e5%b8%88","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/2307.html","title":{"rendered":"\u8981\u5b66\u4f1a\u771f\u6b63\u7528\u6570\u636e\u9a71\u52a8\u8fd0\u8425\uff0c\u4e0d\u53bb\u4f9d\u8d56\u5206\u6790\u5e08"},"content":{"rendered":"<section>\n<section>\n<section>\n<section>\n<section>\n<section><strong>\u672c\u6587\u9002\u5408<\/strong>\uff1a\u4efb\u4f55\u9700<strong>\u63a5\u89e6<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90\" title=\"\u6570\u636e\u5206\u6790\" 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target=\"_blank\">\u6570\u636e\u9a71\u52a8\u8fd0\u8425<\/a><\/span><\/strong>\u3002<strong>\u9605\u8bfb\u65f6\u957f<\/strong>\uff1a\u53ef\u5b66\u4e60\u7684\u77e5\u8bc6\u70b9\u8f83\u591a\uff0c\u5efa\u8bae\u5b66\u4e60\u65f6\u957f\u4e3a<strong>15-30\u5206\u949f<\/strong>\uff01<\/p>\n<p><strong>\u6587\u7ae0\u5185\u5bb9<\/strong><\/p>\n<ol>\n<li>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u4e0d\u77e5\u9053\u8be5\u5206\u6790\u54ea\u4e9b\u6570\u636e\uff1f\u4ece\u54ea\u4e9b\u89d2\u5ea6\u5165\u624b\u5206\u6790\uff1f<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/li>\n<li>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u8981\u7b49\u5f85\u5206\u6790\u5e08\u6f2b\u957f\u7684\u6392\u671f\uff1f\u80fd\u5426\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/li>\n<li>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u4f5c\u4e3a\u5c0f\u767d\u7684\u8fd0\u8425\u7ae5\u978b\uff0c\u5982\u4f55\u5236\u4f5c\u8ba9\u8001\u677f\u6ee1\u610f\u7684\u597d\u770b\u56fe\u8868\uff1f<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/li>\n<li>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u5982\u4f55\u5feb\u901f\u627e\u5230\u6570\u636e\u80cc\u540e\u7684\u95ee\u9898\u548c\u539f\u56e0\uff1f<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/li>\n<\/ol>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p>\u5728\u8fd9\u4e2a\u6570\u636e\u9a71\u52a8\u8fd0\u8425\u7684\u65f6\u4ee3\uff0c\u6570\u636e\u4e0d\u4ec5\u662f\u6570\u636e\u5de5\u7a0b\u5e08\u548c\u5206\u6790\u5e08\u7684\u4e8b\u60c5\uff0c\u5728\u5de5\u4f5c\u4e2d\u4e5f\u8981\u6c42\u8fd0\u8425\u4ece\u4e1a\u8005\u6709\u4e00\u5b9a\u7684\u6570\u636e\u5206\u6790\u80fd\u529b\uff0c\u66f4\u6709\u4eba\u8bf4\u201c<strong>\u6570\u636e\u5206\u6790\u80fd\u529b\u662f\u672a\u6765\u8fd0\u8425\u7684\u5206\u6c34\u5cad<\/strong>\u201d\u3002\u4ece\u6211\u81ea\u8eab\u89d2\u5ea6\u51fa\u53d1\uff0c\u771f\u5fc3\u89c9\u5f97\u6570\u636e\u80fd\u66f4\u597d\u63a8\u52a8\u8fd0\u8425\u7b56\u7565\u548c\u5de5\u4f5c\u7684\u5f00\u5c55\u3002<\/p>\n<p>\u4f46\u8fd0\u8425\u7ae5\u978b\u591a\u662f\u6570\u636e\u5c0f\u767d\uff0c\u6ca1\u6709\u7f16\u7a0b\u548c\u6280\u672f\u57fa\u7840\uff0c\u90a3\u6211\u4eec\u8be5\u600e\u4e48\u5206\u6790\u5e76\u7528\u597d\u6570\u636e\u5462\uff1f\u4eca\u5929\u4ece\u8fd0\u8425\u5e38\u89c1\u7684\u6570\u636e\u95ee\u9898\u51fa\u53d1\uff0c\u5e0c\u671b\u8ba9\u5927\u5bb6\u80fd\u5feb\u901f\u5730\u5165\u95e8\u6570\u636e\u5206\u6790\uff0c\u8ba9\u6570\u636e\u66f4\u597d\u5730\u4e3a\u5de5\u4f5c\u670d\u52a1\uff0c\u522b\u767d\u767d\u6d6a\u8d39\u6570\u636e\u7684\u4ef7\u503c\u3002<\/p>\n<section>\n<section>\n<section>\n<section>\n<section><\/section>\n<section><\/section>\n<section><\/section>\n<\/section>\n<section>\n<h3><strong>\u4e0d\u77e5\u8be5\u5206\u6790\u54ea\u4e9b\u6570\u636e\uff1f\u4ece\u54ea\u4e9b\u89d2\u5ea6\u5165\u624b\uff1f<\/strong><\/h3>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\u8fd9\u662f\u8fd0\u8425\u5c0f\u4f19\u4f34\u4eec\u6700\u5934\u75db\u7684\u95ee\u9898\uff0c\u4e0d\u77e5\u9053\u8be5\u5173\u6ce8\u3001\u5206\u6790\u54ea\u4e9b\u6570\u636e\uff0c\u5c31\u7b97\u62ff\u5230\u6570\u636e\u540e\uff0c\u4e5f\u4e0d\u77e5\u9053\u5230\u5e95\u4ece\u54ea\u4e9b\u65b9\u9762\u53bb\u5206\u6790\u8fd9\u4e9b\u8fd0\u8425\u6570\u636e\u3002\u7ed9\u5c0f\u4f19\u4f34\u4eec\u6574\u7406\u4e00\u4e9b<strong>\u8fd0\u8425\u5e38\u89c1\u7684\u6570\u636e\u6307\u6807<\/strong>\uff0c\u4e5f\u603b\u7ed3\u4e86\u4e00\u4e9b\u6bd4\u8f83<strong>\u9002\u7528\u7684\u5206\u6790\u89d2\u5ea6<\/strong>\uff0c\u5e0c\u671b\u6709\u7528~<strong>1\u3001\u4e92\u8054\u7f51\u8fd0\u8425\u5173\u6ce8\u7684\u5e38\u89c1\u6570\u636e\u6307\u6807\uff08\u6bd4\u8f83\u591a\uff0c\u8bf7\u8010\u5fc3\u770b\u5b8c\u6216\u6536\u85cf\uff09<\/strong><\/p>\n<section>\n<ul>\n<li><strong>\u6d41\u91cf<\/strong><\/li>\n<\/ul>\n<p>1\uff09<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%ae%bf%e9%97%ae\" title=\"\u8bbf\u95ee\" target=\"_blank\">\u8bbf\u95ee<\/a><\/span>\uff1aPV\u3001UV\u3001IP\uff08\u6700\u5e38\u89c1\uff09\uff1b\u8df3\u51fa\u7387\u3001\u5e73\u5747\u8bbf\u95ee\u65f6\u957f\u3001\u5e73\u5747\u8bbf\u95ee\u9875\u6570\u7b49\uff1b\u4f7f\u7528\u8bbe\u5907\u3001\u64cd\u4f5c\u7cfb\u7edf\u3001\u6d4f\u89c8\u5668\u3001\u5730\u57df\u5206\u5e03\u7b49\u8bbf\u95ee\u884c\u4e3a\uff1b<\/p>\n<p>2\uff09\u6ce8\u518c\uff1a\u6ce8\u518c\u4eba\u6570\u3001\u6ce8\u518c\u8d70\u52bf\u3001\u7d2f\u8ba1\u6ce8\u518c\u4eba\u6570\u3001\u8fbe\u6210\u7387\u7b49\uff1b<\/p>\n<p>3\uff09\u6e20\u9053&amp;\u63a8\u5e7f\uff1a\u6765\u6e90\u6e20\u9053\u5206\u5e03\u3001\u603b\u6d88\u8d39\u3001\u5c55\u793a\u91cf\u3001\u70b9\u51fb\u7387\u3001\u70b9\u51fb\u7387\u3001\u5e73\u5747\u70b9\u51fb\u4ef7\u683c\u3001\u8f6c\u5316\u7387\u3001\u8f6c\u5316\u6210\u672c\u3001ROI\u7b49\uff1b<\/p>\n<ul>\n<li><strong>\u7528\u6237<\/strong><\/li>\n<\/ul>\n<p>1\uff09\u6d3b\u8dc3\/\u767b\u5f55\uff1aDAU\u3001WAU\u3001MAU\u3001\u6d3b\u8dc3\u7387\u3001\u767b\u5f55\u4eba\u6570\u7b49\uff1b<\/p>\n<p>2\uff09\u7559\u5b58\uff1a\u6b21\u65e5\u7559\u5b58\u7387\u3001\u5468\u7559\u5b58\u7387\u3001\u6708\u7559\u5b58\u7387\u7b49\uff0c\u8fd8\u6709\u6309\u6e20\u9053\u53bb\u5206\u6790\u7559\u5b58\u7387\uff1b<\/p>\n<p>3\uff09\u6d41\u5931\uff1a\u6d41\u5931\u6570\u636e\u5bb9\u6613\u88ab\u9057\u5fd8\uff0c\u5305\u62ec\u6d41\u5931\u7387\uff0c\u6d41\u5931\u4eba\u6570\u3001\u6bcf\u65e5\u5e73\u5747\u6d41\u5931\u4eba\u6570\u7b49\uff1b<\/p>\n<p>4\uff09\u4ed8\u8d39\uff1a\u4ed8\u8d39\u4eba\u6570\u3001\u4ed8\u8d39\u8f6c\u5316\u7387\u3001\u5355\u7b14\u8ba2\u5355\u5e73\u5747\u91d1\u989d\u7b49\uff0c\u66f4\u591a\u770b\u8ba2\u5355\u6570\u636e\uff1b<\/p>\n<p>5\uff09\u5176\u4ed6\uff1a\u6bcf\u65e5\u8bc4\u8bba\u4eba\u6570\u3001\u6536\u85cf\u4eba\u6570\u3001\u5206\u4eab\u4eba\u6570\u7b49<\/p>\n<p>6\uff09\u5934\u50cf\uff1a\u4e00\u65b9\u9762\u5206\u6790\u7528\u6237\u5c5e\u6027\uff1a\u5173\u6ce8\u5e74\u9f84\u3001\u6027\u522b\u3001\u5b66\u5386\u3001\u804c\u4e1a\u3001\u5730\u57df\u3001\u5a5a\u5426\u3001\u6536\u5165\u3001\u5174\u8da3\u7b49\uff1b\u53e6\u4e00\u65b9\u9762\u5206\u6790\u7528\u6237\u884c\u4e3a\uff1a\u767b\u5f55\u6b21\u6570\u3001\u6d3b\u8dc3\u7387\u3001\u7d2f\u8ba1\u6d88\u8d39\u91d1\u989d\u3001\u6700\u8fd1\u4e00\u6b21\u8d2d\u4e70\u3001\u8d2d\u4e70\u6b21\u6570\u3001\u590d\u8d2d\u7387\u7b49\uff1b<\/p>\n<ul>\n<li><strong>\u8ba2\u5355\uff1a<\/strong>\u4ed8\u8d39\u4eba\u6570\u3001\u65b0\u589e\u4ed8\u8d39\u4eba\u6570\uff1b\u603b\u91d1\u989d\u3001\u6bcf\u65e5\u8ba2\u5355\u6570\u3001\u5e73\u5747\u6bcf\u65e5\u6210\u4ea4\u989d\u3001\u5ba2\u5355\u4ef7\uff1b\u4ed8\u8d39\u91d1\u989d\u3001\u4ed8\u8d39\u6bdb\u5229\u3001\u4ed8\u8d39\u5229\u6da6\u3001\u590d\u8d2d\u7387\u3001ARPU\u3001\u4ed8\u8d39\u5404\u4e2a\u8def\u5f84\u8f6c\u5316\u7b49\uff1b<\/li>\n<li><strong>\u5185\u5bb9\uff1a<\/strong>PV\u3001UV\uff1bUGC\u3001PGC\u3001\u6587\u7ae0\u6570\u3001\u5173\u6ce8\u6570\u3001\u9605\u8bfb\u6570\u3001\u4e92\u52a8\u6570\uff08\u8bc4\u8bba\u3001\u70b9\u8d5e\u7b49\uff09\u3001\u4f20\u64ad\u6570\uff08\u8f6c\u53d1\u3001\u5206\u4eab\u7b49\uff09\uff1b<\/li>\n<li><strong>\u6d3b\u52a8\uff1a\u6d3b\u52a8\u9875<\/strong>PV\u3001UV\u3001\u65b0\u589e\u4eba\u6570\u3001\u53c2\u4e0e\u4eba\u6570\u3001\u767b\u5f55\u4eba\u6570\u3001\u8f6c\u5316\u4eba\u6570\u3001\u8f6c\u5316\u6210\u4ea4\u91d1\u989d\u3001ARPU\u3001\u4f18\u60e0\u5238\u53d1\u653e\/\u4f7f\u7528\u4eba\u6570\u3001\u8425\u9500\u6210\u672c\u3001\u8425\u9500\u8f6c\u5316\u7387\u3001ROI\u3001\u5206\u4eab\u4eba\u6570\u3001\u5206\u4eab\u6b21\u6570\u7b49\uff0c\u6570\u636e\u8981\u6839\u636e\u6d3b\u52a8\u7c7b\u578b\u800c\u5b9a\uff1b<\/li>\n<li><strong>\u670d\u52a1\uff1a<\/strong>\u7535\u5546\u3001O2O\u7b49\u884c\u4e1a\u6613\u6d89\u53ca\uff0c\u5305\u62ec\u54a8\u8be2\u4eba\u6570\u3001\u54a8\u8be2\u8f6c\u5316\u7387\u3001\u9000\u8d27\u7387\u3001\u9000\u6b3e\u7387\u3001\u597d\u8bc4\u7387\u3001\u5dee\u8bc4\u7387\u3001\u6295\u8bc9\u7387\u7b49\u00a0\uff1b<\/li>\n<li>APP\uff1a\u5404\u6e20\u9053\u4e0b\u8f7d\u91cf\u3001\u6fc0\u6d3b\u6570\u3001\u65b0\u589e\u6ce8\u518c\u6570\u3001\u83b7\u5ba2\u6210\u672c\uff1b\u542f\u52a8\u6b21\u6570\u3001\u542f\u52a8\u4eba\u6570\u3001\u505c\u7559\u65f6\u957f\uff1bpush\u5230\u8fbe\u7387\u3001\u6253\u5f00\u7387\u7b49\uff0c<strong>\u5176\u4ed6\u53c2\u8003\u4ee5\u4e0a\u6570\u636e<\/strong>\u3002<\/li>\n<\/ul>\n<\/section>\n<\/section>\n<p><strong>2\u3001\u9002\u7528\u7684\u5206\u6790\u89d2\u5ea6\u3001\u65b9\u6cd5<\/strong><\/p>\n<p>\u6570\u636e\u5206\u6790\u6709\u5404\u79cd\u9ad8\u5927\u4e0a\u7684\u5206\u6790\u539f\u5219\uff0c\u6bd4\u5982AARRR\u6a21\u578b\u30015W2H\u7b49\uff0c\u4f46\u662f\u8fd0\u8425\u6bd5\u7adf\u4e0d\u662f\u4e13\u4e1a\u7684\u6570\u636e\u5206\u6790\u5e08\uff0c\u4e3b\u8981\u80fd\u7528\u597d\u8fd9\u4e9b\u539f\u5219\u5c31\u591f\u4e86~<strong><br \/><\/strong><\/p>\n<ul>\n<li><strong>\u5bf9\u6bd4<\/strong>\uff1a\u5206\u6210\u6a2a\u5411\u548c\u7eb5\u5411\u5bf9\u6bd4\uff0c\u6bd4\u5982\u7eb5\u5411\u7684\u540c\u73af\u6bd4\u5206\u6790\uff0c\u6a2a\u5411\u7684\u4e0d\u540c\u4ea7\u54c1\u3001\u4e0d\u540c\u6e20\u9053\u7684\u5bf9\u6bd4\u7b49\uff1b<\/li>\n<\/ul>\n<ul>\n<li><strong>\u8d70\u52bf\uff08\u53d8\u5316\uff09<\/strong>\uff1a\u6307\u6807\u968f\u65f6\u95f4\u7684\u53d8\u52a8\uff0c\u8868\u73b0\u4e3a\u589e\u5e45\uff08\u540c\u6bd4\u3001\u73af\u6bd4\u7b49\uff09\uff1b<\/li>\n<li><strong>\u5206\u5e03<\/strong>\uff1a\u8fd9\u4e2a\u597d\u7406\u89e3\uff0c\u6bd4\u5982\u8bf4\u7528\u6237\u4e0d\u540c\u5e74\u9f84\u6bb5\u7684\u5206\u7c7b\u3001\u4e0d\u540c\u804c\u4e1a\u7684\u5206\u5e03\u3001\u4e0d\u540c\u5730\u57df\u5206\u5e03\u7b49\uff1b<\/li>\n<li><strong>\u7ec6\u5206<\/strong>\uff1a\u4ece\u591a\u5c42\u7ea7\u53bb\u4e86\u89e3\u6570\u636e\uff0c\u6bd4\u5982\u5206\u6790\u5168\u56fd\u4e0d\u540c\u7701\u4efd\u4e0d\u540c\u57ce\u5e02\u7684\u5177\u4f53\u8ba2\u5355\u6570\u636e\uff0c\u4ece\u5168\u56fd\u2014\u7701\u4efd\u2014\u57ce\u5e02\u4e00\u4e00\u4e0b\u94bb\u6df1\u5165\u5206\u6790\uff1b<\/li>\n<\/ul>\n<ul>\n<li><strong>\u8f6c\u5316\uff1a<\/strong>\u4e3b\u8981\u4f53\u73b0\u5728\u7ed3\u679c\u7684\u6700\u7ec8\u8f6c\u5316\u3001\u5404\u4e2a\u8def\u5f84\u7684\u8f6c\u5316\uff0c\u6bd4\u5982\u901a\u8fc7\u6574\u4e2a\u6ce8\u518c\u6d41\u7a0b\u7684\u8f6c\u5316\u5206\u6790\u6765\u4f18\u5316\u7ec6\u8282\uff1b<\/li>\n<li><strong>\u9884\u6d4b\uff1a<\/strong>\u6839\u636e\u73b0\u6709\u60c5\u51b5\uff0c\u4f30\u8ba1\u4e0b\u4e2a\u5206\u6790\u65f6\u6bb5\u7684\u6307\u6807\u503c\u3002<\/li>\n<\/ul>\n<p><strong>\u4e3e\u4e2a\u5b9e\u9645\u4f8b\u5b50\u5427~<\/strong><\/p>\n<section>\n<section>\n<section>\n<section><\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<h4>\u6848\u4f8b<\/h4>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\u67d0\u6c34\u679cO2O\u5e73\u53f0\u60f3\u786e\u8ba4\u672a\u6765\u4e00\u5468\u5404\u54c1\u7c7b\u5e94\u51c6\u5907\u7684\u6570\u91cf\uff0c\u82e5\u6ca1\u6709\u6570\u636e\u7684\u652f\u6491\uff0c\u90a3\u53ea\u80fd\u7531\u4eba\u5de5\u7ed3\u5408\u7ecf\u9a8c\u5f97\u5230\u4e00\u4e2a\u5927\u81f4\u7ed3\u8bba\uff0c\u4e00\u822c\u8bef\u5dee\u6bd4\u8f83\u5927\u5bfc\u81f4\u6c34\u679c\u6d6a\u8d39\u8f83\u591a\u3002\u8be5\u600e\u4e48\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u5462\uff1f\u5f53\u6709\u4e86\u5f80\u5e38\u6570\u636e\uff0c\u6570\u636e\u8d70\u52bf\u6709\u4e86\u4e00\u5b9a\u7684\u89c4\u5f8b\uff0c\u53ef\u901a\u8fc7\u6570\u636e\u9884\u6d4b\u6765\u5f97\u5230\u4e00\u4e2a\u6bd4\u8f83\u5408\u7406\u3001\u6bd4\u8f83\u51c6\u786e\u7684\u6570\u503c\uff0c\u518d\u901a\u8fc7\u4e0d\u65ad<strong>\u9884\u6d4b\u2014\u9a8c\u8bc1<\/strong>\u5f97\u5230\u4e00\u4e2a\u6700\u4f73\u65b9\u6848\uff0c\u4fdd\u8bc1\u6c34\u679c\u5907\u8d27\u521a\u521a\u597d\uff0c<strong>\u51cf\u5c11\u6d6a\u8d39\uff0c\u8282\u7ea6\u6210\u672c\uff0c\u8fd9\u5c31\u662f\u6570\u636e\u7684\u4ef7\u503c<\/strong>\u3002<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section><\/section>\n<\/section>\n<\/section>\n<\/section>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/7fac7f7f40147fb9436bd42dc1dede0c.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u7eff\u8272\uff1a\u65e5\u5e38\u6570\u636e\u8d70\u52bf\uff1b\u9ec4\u8272\uff1a\u672a\u676510\u5929\u6570\u636e\u9884\u6d4b\uff09<\/p>\n<section>\n<section>\n<section>\n<section>\n<section><\/section>\n<section><\/section>\n<section><\/section>\n<\/section>\n<section>\n<h3><strong>\u7b49\u5f85\u5206\u6790\u5e08\u6f2b\u957f\u7684\u6392\u671f\uff1f\u80fd\u5426\u81ea\u5df1\u641e\u5b9a\u5206\u6790\uff1f<\/strong><\/h3>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p>\u5206\u6790\u5e08\u8eab\u8d1f\u591a\u4e2a\u90e8\u95e8\u7684\u6570\u636e\u5206\u6790\u5de5\u4f5c\uff0c\u6709\u65f6\u4ece\u63d0\u9700\u6c42\u5230\u6700\u7ec8\u62ff\u5230\u6570\u636e\uff0c2\u30013\u5929\u90fd\u8fc7\u53bb\u4e86\uff0c\u4e14\u4e0d\u8bf4\u5206\u6790\u7ed3\u679c\u662f\u5426\u662f\u4f60\u60f3\u8981\u7684\uff0c<strong>\u5c31\u65f6\u6548\u6027\u800c\u8a00\uff0c\u8fd9\u4efd\u6570\u636e\u7ed3\u679c\u7684\u610f\u4e49\u4e5f\u51cf\u5f31\u4e86\uff0c\u5982\u4f55\u53d8\u8eab\u81ea\u5df1\u7684\u201c\u4e13\u5c5e\u5206\u6790\u5e08\u201d\u5462~<\/strong><\/p>\n<p>\u6570\u636e\u5206\u6790\u7684\u6574\u4e2a\u8fc7\u7a0b\uff1a<strong>\u786e\u5b9a\u6307\u6807\u2014\u2014\u6570\u636e\u6536\u96c6\u2014\u2014\u6570\u636e\u6574\u5408\u3001\u6570\u636e\u5904\u7406\/\u5efa\u6a21\u3001\u6570\u636e\u5206\u6790\u3001\u6570\u636e\u5448\u73b0\u3001\u62a5\u8868\u6c47\u62a5\u3002<\/strong><\/p>\n<ul>\n<li><strong>\u786e\u5b9a\u6307\u6807<\/strong>\uff1a\u4e0d\u591a\u8bf4\u4e86\uff0c\u53ef\u53c2\u8003\u4e00\u4e0b\u7b2c1\u4e2a\u95ee\u9898\u3002<\/li>\n<li><strong>\u6570\u636e\u6536\u96c6<\/strong>\uff1a\u53ef\u901a\u8fc7\u516c\u53f8\u6570\u636e\u5e93\u57cb\u70b9\u83b7\u5f97\uff0c\u53ef\u901a\u8fc7\u7b2c\u4e09\u65b9\u5e73\u53f0\u83b7\u5f97\uff0c\u4e5f\u901a\u8fc7\u4e00\u4e9b\u8bb0\u5f55\u7684\u672c\u5730\u6570\u636e\u83b7\u5f97\u3002<\/li>\n<li><strong>\u6570\u636e\u6574\u5408<\/strong>\uff1a\u8fd0\u8425\u4eba\u8981\u770b\u7684\u6570\u636e\u592a\u591a\u4e86\uff0c\u6709\u6570\u636e\u5e93\uff0c\u6709\u5404\u79cd\u7b2c\u4e09\u5e73\u53f0\u7684\u6570\u636e\uff08\u53cb\u76df\u3001\u7edf\u8ba1\u3001\u63a8\u5e7f\u3001\u516c\u4f17\u53f7\u7b49\uff09\uff0c\u6bcf\u6b21\u90fd\u9700\u8981\u4ece\u4e0d\u540c\u5e73\u53f0\u53d6\u6570\u636e\uff0c\u592a\u5206\u6563\u4e86\uff0c\u6700\u597d\u80fd\u5728\u4e00\u4e2a\u6570\u636e\u5e73\u53f0\u96c6\u4e2d\u7ba1\u7406\u6570\u636e\u3002<\/li>\n<li><strong>\u6570\u636e\u5206\u6790<\/strong>\uff1a\u53ef\u53c2\u8003\u5206\u6790\u65b9\u6cd5\uff0c\u6bd4\u5982\u201c\u6c42\u548c\u3001\u8ba1\u6570\u3001\u540c\u73af\u6bd4\u3001\u591a\u7c92\u5ea6\u4e0b\u94bb\u201d\u7b49\u5206\u6790\uff0c\u4e00\u822c\u5728excel\u4e2d\u9700\u901a\u8fc7\u5199\u516c\u5f0f\u641e\u5b9a\u3002<\/li>\n<li><strong>\u6570\u636e\u5448\u73b0\uff08\u53ef\u89c6\u5316\uff09<\/strong>\uff1a\u7b80\u5355\u5730\u8bf4\uff0c\u5c31\u662f\u5982\u4f55\u5236\u56fe\u5457\uff0c\u8bf7\u76f4\u63a5\u5b66\u4e60\u7b2c3\u4e2a\u95ee\u9898\u3002<\/li>\n<li><strong>\u62a5\u8868\u6c47\u62a5<\/strong>\uff1a\u5c06\u6570\u636e\u901a\u8fc7\u8868\u683c\u3001\u56fe\u8868\u6216\u5176\u4ed6\u5f62\u5f0f\u5411\u9886\u5bfc\u6c47\u62a5\u3002<\/li>\n<\/ul>\n<p>\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\u5462\uff1f<\/p>\n<p>1\u3001\u5b66\u4e60\u4e00\u4e9b\u6570\u636e\u5206\u6790\u7406\u8bba\u3002\uff08\u6570\u636e\u601d\u7ef4\uff09<\/p>\n<p>2\u3001\u4e86\u89e3\u3001\u719f\u6089\u4e1a\u52a1\uff0c\u8fd9\u70b9\u5f88\u91cd\u8981\u3002\uff08\u4e1a\u52a1\u601d\u8def\uff09<\/p>\n<p>3\u3001\u5b66\u4e60\u4e00\u4e9b\u6570\u636e\u5206\u6790\u5de5\u5177\u3002\uff08\u5de5\u5177\u8f85\u52a9\uff09<\/p>\n<p>\u4ee5\u6211\u7684\u4e2a\u4eba\u7ecf\u9a8c\u6765\u770b\uff0c\u771f\u6b63\u628a\u63e1\u8fd9\u4e9b\u771f\u771f\u662f\u591f\u4e86~\u6bd5\u7adf\u6211\u4eec\u4e0d\u662f\u4e13\u4e1a\u7684\u6570\u636e\u5206\u6790\u5e08\uff0c\u80fd\u505a\u597d\u4e1a\u52a1\u5206\u6790\u8db3\u4ee5\uff01<\/p>\n<section>\n<section>\n<section>\n<section>\n<section><\/section>\n<section><\/section>\n<section><\/section>\n<\/section>\n<section>\n<h3><strong>\u8fd0\u8425\u7ae5\u978b\u5982\u4f55\u5236\u4f5c\u8ba9\u8001\u677f\u6ee1\u610f\u7684\u597d\u770b\u56fe\u8868\uff1f<\/strong><\/h3>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p>\u6ca1\u6709\u54ea\u4e2a\u8001\u677f\u559c\u6b22\u6742\u4e71\u7684\u8868\u683c\u6570\u636e\uff0c\u989c\u503c\u624d\u662f\u738b\u9053\u554a\u3002<strong>\u7b80\u5355\u5730\u8bf4\uff0c\u5c31\u662f\u6570\u636e\u5982\u4f55\u53ef\u89c6\u5316\uff0c\u8ba9\u6570\u636e\u76f4\u89c2\u3001\u660e\u4e86\u3002<\/strong><\/p>\n<ul>\n<li><strong>\u5206\u6790\u6570\u636e\u5360\u6bd4<\/strong>\uff1a\u5206\u6790\u5355\u7ef4\u5ea6\u7684\u6570\u636e\u5360\u6bd4\u53ef\u7528<strong>\u997c\/\u73af\u56fe<\/strong>\u3001\u5206\u6790\u591a\u7ef4\u5ea6\u7684\u6570\u636e\u5360\u6bd4\uff0c\u53ef\u7528\u65ed\u65e5\u56fe\u548c\u77e9\u5f62\u6811\u56fe\u3002<\/li>\n<\/ul>\n<p>\u6bd4\u5982\uff0c\u7528\u6237\u6027\u522b\u7684\u5360\u6bd4\u5206\u6790\u53ea\u6709\u201c\u6027\u522b\u201d\u4e00\u4e2a\u7ef4\u5ea6\uff0c\u7528<strong>\u997c\/\u73af\u56fe<\/strong>\u5c55\u793a\uff0c\u7537\u5973\u6bd4\u4f8b\u975e\u5e38\u76f4\u89c2\uff0c\u6bd4\u5982\u4e0b\u56fe\u660e\u663e\u662f\u7537\u6027\u7528\u6237\u504f\u591a\uff0c\u82e5\u7528\u6237\u7fa4\u4f53\u7b26\u5408\u521d\u8877\u548c\u4ea7\u54c1\u7279\u5f81\uff0c\u90a3\u8fd0\u8425\u65b9\u5f0f\u4e0d\u59a8\u53ef\u4ee5\u5c1d\u8bd5\u4e00\u4e9b\u201c\u53ef\u7231\u98ce\u201d\uff0c\u4e5f\u8bb8\u8fd9\u6837\u66f4\u80fd\u5438\u5f15\u7537\u6027\u7528\u6237\u3002\u8425\u9500\u6d3b\u52a8\u4e5f\u53ef\u4ee5\u8003\u8651\u9009\u62e9\u4e00\u4e9b\u79d1\u6280\u7c7b\u4ea7\u54c1\u4f5c\u4e3a\u5956\u54c1\uff0c\u4e5f\u8bb8\u66f4\u80fd\u4fc3\u8fdb\u7537\u6027\u7528\u6237\u7684\u8d2d\u4e70\u529b\uff0c\u8fbe\u5230\u6d3b\u52a8\u76ee\u7684\u3002<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/89cdfce2fb2de3c9c914c29b2afe882f.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u5355\u7ef4\u5ea6\uff1a\u7528\u6237\u6027\u522b\u5206\u6790\uff09<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/09e3ede02a0a3ac6f92489db8df09ebe.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u591a\u7ef4\u5ea6\uff1a\u4e0d\u540c\u5730\u533a\u4e0d\u540c\u6e20\u9053\u7684\u8ba2\u5355\u5206\u6790\uff09<\/p>\n<ul>\n<li><strong>\u5206\u6790\u6570\u636e\u540c\u73af\u6bd4\u8d8b\u52bf<\/strong>\uff1a\u5206\u6790\u5355\u7ef4\u5ea6\u7684\u540c\u73af\u6bd4\u53ef\u7528\u6307\u6807\u5361\u3001\u5206\u6790\u591a\u7ef4\u5ea6\u7684\u540c\u73af\u6bd4\u53ef\u7528<strong>\u53cc\u8f74\u56fe<\/strong>\u3002<\/li>\n<\/ul>\n<p>\u540c\u73af\u6bd4\u592a\u5e38\u89c1\u4e86\uff0c\u51e0\u4e4e\u4ec0\u4e48\u6570\u636e\u90fd\u8981\u8ddf\u4e4b\u524d\u6709\u4e2a\u5bf9\u6bd4\uff0c\u8fd9\u6837\u624d\u80fd\u66f4\u4f53\u73b0\u76ee\u524d\u6570\u636e\u7684\u201c\u8fd0\u8425\u4ef7\u503c\u201d\u3002<\/p>\n<p>\u6700\u5e38\u89c1\u5c31\u662fPV\u3001UV\u7684\u540c\u73af\u6bd4\u4e86\uff0c\u6bd4\u5982UV\u73af\u6bd4\u4e0b\u964d\u4e86\uff0c\u662f\u6b63\u5e38\u8fd8\u662f\u4e0d\u6b63\u5e38\u3002\u6b63\u5e38\u662f\u56e0\u4e3aUV\u53ef\u80fd\u5b58\u5728\u4e00\u5b9a\u89c4\u5f8b\uff0c\u53ef\u80fd\u5468\u4e94\u7684UV\u5c31\u6bd4\u5468\u56db\u4f4e\uff0c\u90a3\u6570\u636e\u5c5e\u4e8e\u6b63\u5e38\u3002\u82e5\u6ca1\u6709\u56fa\u5b9a\u89c4\u5f8b\uff0c\u90a3\u6709\u5f02\u5e38\u6ce2\u52a8\u4e00\u5b9a\u8981\u5bfb\u627e\u80cc\u540e\u7684\u539f\u56e0\uff0c\u5c3d\u5feb\u5904\u7406\u95ee\u9898\uff0c\u4ee5\u9632\u518d\u72af\u3002<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/ad15c5f6157be071a9d8b1e1213777ec.png\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u5355\u7ef4\u5ea6\uff1aPV\u73af\u6bd4\u548cUV\u73af\u6bd4\u5206\u5f00\uff09<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/fa16309a825b56df3232507fccb6f31c.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u53cc\u7ef4\u5ea6\uff1aPV\u73af\u6bd4\u548cUV\u73af\u6bd4\u653e\u4e00\u8d77\uff09<\/p>\n<ul>\n<li><strong>\u5206\u6790\u6570\u636e\u8d70\u52bf<\/strong>\uff1a\u6700\u5e38\u7528\u7684\u662f<strong>\u6298\u7ebf\u56fe<\/strong>\uff0c<strong>\u67f1\u72b6\u56fe<\/strong>\u4e5f\u53ef\u4ee5\u8868\u8fbe\uff0c\u76f4\u89c2\u5ea6\u7565\u4f4e\u4e8e\u6298\u7ebf\u56fe\u3002<\/li>\n<\/ul>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/361d32c30fc9a2cea78bf815bdb71a05.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u6298\u7ebf\u56fe\uff09<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/88fbe6c70ea0f51004669e785dc8db25.png\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u67f1\u72b6\u56fe\uff09<\/p>\n<ul>\n<li><strong>\u5206\u6790\u5730\u533a\u5206\u5e03<\/strong>\uff1a\u5168\u56fd\u3001\u7701\u4efd\u5206\u5e03\u53ef\u7528<strong>\u884c\u653f\u5730\u56fe<\/strong>\uff0c\u66f4\u8be6\u7ec6\u7684\u5730\u57df\u5206\u5e03\u53ef\u7528<strong>\u7ecf\u7eac\u5ea6\u5730\u56fe<\/strong>\u3002<\/li>\n<\/ul>\n<p>\u7528\u6237\u5730\u57df\u5206\u6790\u4e5f\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u8fd9\u53ef\u80fd\u51b3\u5b9a\u4e86\u516c\u53f8\u4e1a\u52a1\u4f1a\u5728\u54ea\u4e9b\u533a\u57df\u91cd\u70b9\u6295\u5165\u3001\u91cd\u70b9\u9500\u552e\u3002\u8fd9\u4e5f\u662f\u516c\u53f8\u5e7f\u544a\u9700\u91cd\u70b9\u6295\u653e\u54ea\u4e9b\u533a\u57df\u7684\u6570\u636e\u6307\u5bfc\uff0c\u5bf9\u4e8e\u6bcf\u5e74\u7ade\u4ef7\u6295\u5165\u51e0\u767e\u4e07\u3001\u51e0\u5343\u4e07\u7684\u516c\u53f8\uff0c\u6b63\u786e\u7684\u7528\u6237\u5730\u57df\u5206\u6790\u53ef\u8282\u7701\u5f88\u591a\u4e0d\u5fc5\u8981\u7684\u6295\u5165\uff0c\u7ed9\u516c\u53f8\u7701\u94b1\u8001\u677f\u53ef\u4e50\u610f\u4e86\u3002<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/52c4594cbc395c4ca75690bc36f41f82.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u884c\u653f\u5730\u56fe\uff09<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/6979f77a2614a7f77a844711740a8f9d.gif\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u6c88\u9633\u5730\u533a\u8f68\u8ff9\u52a8\u6001\u5730\u56fe\uff09<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/76b78445cfd0a769ad08f24ac07b9fc5.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u5404\u7701\u4efd\u6ce8\u518c\u7528\u6237\u6570\u5b8c\u6210\u60c5\u51b5\uff09<\/p>\n<ul>\n<li><strong>\u5206\u6790\u4efb\u52a1\u5b8c\u6210\u8fdb\u5ea6<\/strong>\uff1a\u5355\u6307\u6807\u8fdb\u5ea6\u53ef\u7528<strong>\u8ba1\u91cf\u56fe<\/strong>\uff0c\u591a\u6307\u6807\u8fdb\u5ea6\u53ef\u7528<strong>\u5b50\u5f39<\/strong><strong>\u56fe<\/strong>\uff0c\u5b8c\u6210\u60c5\u51b5\u4e00\u76ee\u4e86\u7136~<\/li>\n<\/ul>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/5c774fd0dd5966e1b6ec07f4ff67e9e1.png\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08KPI\u5b8c\u6210\u8fdb\u5ea6\uff09<\/p>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/4ef100b59b96d301911e961d376ee6b8.png\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u5404\u9879\u6307\u6807\u5b8c\u6210\u8fdb\u5ea6\uff09<\/p>\n<ul>\n<li><strong>\u5206\u6790\u7528\u6237\u6d3b\u8dc3\u9891\u6b21\u53d8\u52a8<\/strong>\uff1a\u53ef\u7528<strong>\u6851\u57fa\u56fe<\/strong>\u3002<\/li>\n<\/ul>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/7434e05975d3927e7560c457688d048c.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u7528\u6237\u6d3b\u8dc3\u60c5\u51b5\u53d8\u5316\uff09<\/p>\n<ul>\n<li><strong>\u5206\u6790\u8bcd\u9891<\/strong>\uff1a\u6bd4\u5982\u7528\u6237\u7684\u804c\u4f4d\u5206\u5e03\uff0c\u53ef\u7528<strong>\u8bcd\u4e91<\/strong>\uff0c\u67093D\u6548\u679c\u54e6~<\/li>\n<\/ul>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/8acd6e02233d67de00848f19f0f09a5f.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" \/><\/div>\n<p>\uff08\u7528\u6237\u804c\u4f4d\u5206\u5e03\uff09<\/p>\n<ul>\n<li><strong>\u5206\u6790\u8f6c\u5316\u6548\u679c<\/strong>\uff1a\u90a3\u80af\u5b9a\u7528<strong>\u6f0f\u6597\u56fe<\/strong>\u6700\u6700\u5408\u9002\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/1416f6a4f9f5c39a3ca493cece6ebc59.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" 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decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/8314428a791a23cad6473482f74fe6bb.jpg\" alt=\"\u81f4\u8fd0\u8425\u72d7\uff1a\u5982\u4f55\u4e0d\u4f9d\u8d56\u5206\u6790\u5e08\uff0c\u81ea\u5df1\u641e\u5b9a\u6570\u636e\u5206\u6790\uff1f\" 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