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&#8211; Interest &#8211; Purchase &#8211; Loyalty &#8211; Advocation\uff08\u8ba4\u77e5-\u5174\u8da3-\u8d2d\u4e70-\u5fe0\u8bda-\u62e5\u62a4\uff09\u3002\u4ec5\u4ece\u5b57\u9762\u4e0a\u770b\uff0c\u4f60\u5c31\u4f1a\u53d1\u73b0\u8fd9\u4e2a\u6a21\u578b\u7b80\u76f4\u8ddfAARRR\u6a21\u578b\u6ca1\u6709\u4ec0\u4e48\u672c\u8d28\u5dee\u5f02\u3002AIPLA\u63cf\u8ff0\u4e86\u4f20\u7edf\u4e16\u754c\u4e2d\u5ba2\u6237\u7684\u8f6c\u5316\u8fc7\u7a0b\uff0c\u5373\u4ece\u5bf9\u4ea7\u54c1\u6709\u6240\u8ba4\u77e5\uff0c\u4e00\u76f4\u5230\u6210\u4e3a\u201c\u6b7b\u5fe0\u7c89\u201d\u7684\u5168\u8fc7\u7a0b\uff0c\u5e76\u5f3a\u8c03\u5728\u6b64\u8fc7\u7a0b\u4e2d\u5404\u4e2a\u9636\u6bb5\u5e94\u7528\u4e0d\u540c\u7684\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u7684\u786e\uff0cAIPLA\u6a21\u578b\u88ab\u5e7f\u6cdb\u63d0\u53ca\uff0c\u4f8b\u5982\uff0c\u963f\u91cc\u7684\u54c1\u724c\u6570\u636e\u94f6\u884c\u7684\u4e3b\u903b\u8f91\uff0c\u5c31\u662fAIPL\uff08\u6ca1\u6709A\uff09\uff0c\u817e\u8baf\u6570\u636e\u667a\u5e93\uff08TDC\uff09\u4e5f\u662f\u5982\u6b64\uff0c\u53ea\u662f\u6362\u4e86\u540c\u4e49\u8bcd\u8868\u8ff0\u800c\u5df2\uff0c\u672c\u8d28\u6ca1\u6709\u53d8\u5316\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"597\" height=\"183\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709212820.png\" alt=\"\" class=\"wp-image-22571\"\/><figcaption> \u4e0a\u56fe\uff1a\u963f\u91cc\u7684\u54c1\u724c\u6570\u636e\u94f6\u884c\u5c31\u4f7f\u7528\u4e86AIPL\u6a21\u578b <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"596\" height=\"291\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709212858.png\" alt=\"\" class=\"wp-image-22572\"\/><figcaption> \u4e0a\u56fe\uff1a\u817e\u8baf\u6570\u636e\u667a\u5e93\u4e5f\u540c\u6837\u7c7b\u4f3c\u4e8eAIPL\u6a21\u578b <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5c3d\u7ba1\u770b\u8d77\u6765\u51e0\u4e4e\u4e00\u6837\uff0c\u4f46AIPLA\u4e0eAARRR\u8fd8\u662f\u6709\u6240\u4e0d\u540c\uff0c\u5728\u4e8eAIPLA\u5f3a\u8c03\u5ba2\u6237\u4ece\u4e00\u7aef\uff08Awareness\uff09\u5230\u53e6\u4e00\u7aef\uff08Advocate\uff09\u7684\u6709\u5e8f\u7684\u7ebf\u6027\u8fc7\u7a0b\uff0c\u800cAARRR\u4e2d\u7684RRR\u5219\u5b8c\u5168\u53ef\u80fd\u662f\u65e0\u5e8f\u7684\u3002\u4f8b\u5982\uff0c\u4f60\u7684\u7528\u6237\u5b8c\u5168\u53ef\u4ee5\u4e0d\u8d2d\u4e70\u4f60\u7684\u6570\u5b57\u4ea7\u54c1\uff0c\u4f46\u4ecd\u7136\u53ef\u4ee5\u975e\u5e38\u5fe0\u8bda\u5730\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u6216\u8ddf\u4eba\u63a8\u8350\u4f60\u7684\u4ea7\u54c1\uff0c\u8fd9\u5728\u4f20\u7edf\u4e16\u754c\u4e2d\u8fd9\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u3002\u56e0\u6b64\uff0c\u4f20\u7edf\u4e16\u754c\u4e2d\u7684AIPLA\u6a21\u578b\u66f4\u5f3a\u8c03\u9996\u5c3e\u8854\u63a5\u7684\u8fc7\u7a0b\u5316\u7684\u8fd0\u8425\uff0c\u800c\u6570\u5b57\u4e16\u754c\u4e2d\u7684AARRR\u5219\u66f4\u591a\u5355\u70b9\u7684\u6fc0\u6d3b\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u4e5f\u6b63\u662f\u56e0\u4e3a\u4e0a\u9762\u7684\u73b0\u8c61\uff0c\u5bfc\u81f4\u4f20\u7edf\u4e16\u754c\u7684\u5ba2\u6237\u6df1\u5ea6\u8fd0\u8425\u76f8\u5bf9\u4e8e\u6570\u5b57\u4e16\u754c\u800c\u8a00\u603b\u4f53\u66f4\u56f0\u96be\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u4f20\u7edf\u9886\u57df\u7eb7\u7eb7\u9700\u8981\u201c\u6570\u5b57\u5316\u8f6c\u578b\u201d\u7684\u4e00\u4e2a\u91cd\u8981\u7684\u539f\u56e0\uff0c\u5927\u5bb6\u9700\u8981\u628a\u7ebf\u4e0b\u7684\u8fd0\u8425\u7ebf\u4e0a\u5316\uff0c\u4ece\u800c\u66f4\u80fd\u591f\u6df1\u5165\u8fd0\u8425\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>AIPLA\u6a21\u578b\u5e94\u8be5\u600e\u4e48\u843d\u5730\uff1f\u8fd9\u4e2a\u6a21\u578b\u540c\u6837\u5c5e\u4e8e\u201c\u601d\u7ef4\u65b9\u5f0f\u201d\u6a21\u578b\uff0c\u843d\u5730\u5219\u9700\u8981\u5176\u4ed6\u5de5\u5177\u7684\u5e2e\u52a9\u3002\u6211\u4eec\u540e\u6587\u4ecb\u7ecd\u3002<\/p>\n\n\n\n<p><strong>3.MOT\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u65c5\u7a0b\u7684\u6838\u5fc3\u601d\u60f3\u2014\u2014\u65e0\u8bba\u5b83\u7684\u8868\u73b0\u5f62\u5f0f\u662fAARRR\uff0c\u8fd8\u662fAIPLA\u2014\u2014\u90fd\u5c06\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u884c\u4e3a\u63cf\u8ff0\u4e3a\u4ece\u8ba4\u77e5\u5230\u5174\u8da3\uff0c\u518d\u4ece\u5174\u8da3\u8f6c\u5316\u4e3a\u8d2d\u4e70\uff0c\u4ee5\u53ca\u4ece\u8d2d\u4e70\u8f6c\u5316\u4e3a\u5fe0\u8bda\u7684\u4e00\u8fde\u4e32\u5148\u540e\u53d1\u751f\u7684\u8fc7\u7a0b\u3002\u8fd9\u4e00\u8fc7\u7a0b\u88ab\u79f0\u4e3a\u6d88\u8d39\u8005\u65c5\u7a0b\u3002<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u65f6\u523b\uff08Moment of Truth\uff0c\u7b80\u79f0MOT\uff09\u662f\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u7684\u4e00\u4e9b\u5173\u952e\u201c\u91cc\u7a0b\u7891\u201d\u4f3c\u7684\u8282\u70b9\u3002\u4f8b\u5982\uff0c\u641c\u7d22\u67d0\u4e2a\u4ea7\u54c1\uff0c\u53c8\u6216\u8005\u628a\u8fd9\u4e2a\u4ea7\u54c1\u7684\u4fe1\u606f\u5206\u4eab\u7ed9\u5176\u4ed6\u4eba\u3002\u8fd9\u4e2a\u6982\u5ff5\u6700\u521d\u6765\u6e90\u4e8e\u5b9d\u6d01\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u53d1\u6325\u60f3\u8c61\u2014\u2014\u4e00\u4e2a\u5ba2\u6237\u5728\u5176\u6d88\u8d39\u65c5\u7a0b\u7684\u5168\u8fc7\u7a0b\u4e2d\uff0c\u5c31\u50cf\u6216\u660e\u6216\u6697\u82e5\u9690\u82e5\u73b0\u7684\u4e00\u6761\u5f2f\u5f2f\u66f2\u66f2\u7684\u9053\u8def\uff0c\u800cMOT\u5c31\u50cf\u8fd9\u4e2a\u9053\u8def\u4e2d\u95f4\u71c3\u70e7\u7684\u706b\u628a\uff0c\u6307\u5f15\u7740\u8fd9\u6761\u8def\u7684\u65b9\u5411\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u65e0\u6cd5\u76f4\u63a5\u63a7\u5236\u6d88\u8d39\u8005\u65c5\u7a0b\uff0c\u4f46\u80fd\u900f\u8fc7MOT\u6765\u5bf9\u6d88\u8d39\u8005\u65c5\u7a0b\u65bd\u52a0\u5f71\u54cd\u3002\u751a\u81f3\u5f88\u591a\u65f6\u5019\uff0c\u6211\u4eec\u4e5f\u65e0\u9700\u53c2\u900f\u6d88\u8d39\u8005\u65c5\u7a0b\u5230\u5e95\u662f\u4ec0\u4e48\uff0c\u6211\u4eec\u53ea\u662f\u5728\u8bbe\u8ba1MOT\uff0c\u5bf9\u8fd9\u4e2a\u6d88\u8d39\u8005\u65bd\u52a0\u5f71\u54cd\uff0c\u4ece\u800c\u8ba9\u4ed6\u5feb\u901f\u5207\u53d8\u5230\u4e0b\u4e00\u4e2a\u66f4\u63a5\u8fd1\u4e8e\u8f6c\u5316\u7684MOT\u6216\u8005\u751a\u81f3\u662f\u8f6c\u5316\u672c\u8eab\u3002<\/p>\n\n\n\n<p>MOT\u4e2d\u53c8\u6709\u4e00\u7c7b\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u5373ZMOT\uff08Zero Moment of Truth\uff0c\u539f\u521dMOT\uff09\uff0c\u610f\u601d\u662f\u5728\u67d0\u79cd\u60c5\u51b5\u7684\u523a\u6fc0\u4e0b\uff0c\u4e00\u4e2a\u4eba\u6700\u521d\u7684\u4e00\u4e2a\u5fc3\u7406\u4e0a\u7684\u6d3b\u52a8\uff0c\u8ba9\u4ed6\u610f\u8bc6\u5230\u4ed6\u9700\u8981\u8d2d\u4e70\u67d0\u4e2a\u4e1c\u897f\u6216\u8005\u670d\u52a1\u3002\u5bf9\u4e8eGoogle\u800c\u8a00\uff0c\u8fd9\u4e2a\u5fc3\u7406\u4e0a\u7684\u6d3b\u52a8\u4f53\u73b0\u4e3a\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u8fdb\u884c\u641c\u7d22\u3002\u5bf9\u4e8e\u963f\u91cc\u800c\u8a00\uff0c\u8fd9\u4e2a\u5fc3\u7406\u6d3b\u52a8\u8d77\u59cb\u4e8e\u4e00\u4e2a\u4eba\u5f00\u59cb\u4e86\u4e00\u4e2a\u4e00\u6bb5\u65f6\u95f4\u5185\u4ece\u672a\u6709\u8fc7\u7684\u67d0\u7c7b\u5546\u54c1\u7684\u641c\u7d22\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\u4e00\u4e2aMOT\u662fUMOT\uff08Ultimate Moment of Truth\uff09\uff0c\u5373\u6700\u7ec8\u7684MOT\uff0c\u4eba\u4eec\u5728\u6574\u4e2a\u8d2d\u7269\u5386\u7a0b\u4e2d\u7684\u6700\u540e\u4e00\u4e2a\u5173\u952e\u65f6\u523b\uff0c\u5f80\u5f80\u5c31\u662f\u628a\u81ea\u5df1\u7684\u5546\u54c1\u4f53\u9a8c\u5206\u4eab\u51fa\u53bb\u7684\u65f6\u523b\u3002ZMOT\u548cUMOT\u7684\u601d\u60f3\u6765\u81ea\u4e8e\u8c37\u6b4c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"596\" height=\"358\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709212951.png\" alt=\"\" class=\"wp-image-22573\"\/><figcaption> \u56fe\u7247\u6765\u81ea\uff1aemfluence.com <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>\u7b2c\u4e8c\u7c7b\uff1a\u5ba2\u6237\u8ba4\u77e5\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u4e0e\u7b2c\u4e00\u7c7b\u6a21\u578b\u4e0d\u540c\uff0c\u7b2c\u4e8c\u7c7b\u6a21\u578b\u662f\u53ef\u4ee5\u8ba9\u6211\u4eec\u5b9e\u9645\u64cd\u4f5c\u7684\u6a21\u578b\uff0c\u5e76\u4e14\u57fa\u4e8e\u8fd9\u4e9b\u64cd\u4f5c\uff0c\u6211\u4eec\u53ef\u4ee5\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u5ba2\u6237\u7684\u60c5\u51b5\uff0c\u4ece\u800c\u4e3a\u6211\u4eec\u7684\u8fd0\u8425\u7b56\u7565\u63d0\u4f9b\u4f9d\u636e\u3002<\/p>\n\n\n\n<p><strong>1.RFM<\/strong><\/p>\n\n\n\n<p>RFM\u6a21\u578b\u7684\u6838\u5fc3\u7528\u9014\u662f\u5bf9\u6240\u6709\u7684\u5ba2\u6237\u8fdb\u884c\u4ef7\u503c\u8861\u91cf\uff0c\u7136\u540e\u5bf9\u8fd9\u4e9b\u5ba2\u6237\u8fdb\u884c\u5206\u7c7b\u3002\u56e0\u6b64\uff0c\u672c\u8d28\u4e0a\u8fd9\u4e2a\u6a21\u578b\u662f\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u5206\u7c7b\u6a21\u578b\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"585\" height=\"258\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709213042.png\" alt=\"\" class=\"wp-image-22574\"\/><\/figure><\/div>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u60f3\u8c61\u4f60\u662f\u4e00\u4e2a\u519c\u573a\u4e3b\uff0c\u82f9\u679c\u4e30\u6536\u4e86\uff0c\u4f60\u60f3\u628a\u82f9\u679c\u5206\u4e3a\u4e0d\u540c\u7684\u7c7b\u522b\u5b9a\u4ef7\u552e\u5356\u3002\u4e8e\u662f\u4f60\u5236\u5b9a\u4e86\u5206\u7c7b\u65b9\u5f0f\uff1a\u82f9\u679c\u7684\u201c\u80a4\u8272\u201d\u3001\u82f9\u679c\u7684\u5927\u5c0f\uff0c\u4ee5\u53ca\u82f9\u679c\u7684\u53e3\u5473\u3002\u7ea2\u8272\u7684\u5927\u82f9\u679c\u4e14\u8106\u751c\u7684\u5c5e\u4e8e\u4e00\u7c7b\uff0c\u7eff\u8272\u7684\u5927\u82f9\u679c\u4e14\u7c89\u751c\u7684\u4e5f\u5c5e\u4e8e\u4e00\u7c7b\uff0c\u8fd9\u6837\u5927\u6982\u53ef\u4ee5\u5206\u51fa8\u7c7b\u82f9\u679c\u3002\u7136\u540e\u6309\u7167\u5404\u79cd\u7c7b\u522b\u7684\u82f9\u679c\u8fdb\u884c\u6807\u4ef7\u3002<\/p>\n\n\n\n<p>RFM\u5c31\u662f\u8fd9\u6837\u7684\u9053\u7406\uff0c\u4e09\u4e2a\u5b57\u6bcd\u5c31\u4ee3\u8868\u4e86\u4e09\u4e2a\u5206\u7c7b\u6807\u51c6\uff1aR\u548cF\u548cM\u3002R\u5373\u53d1\u751f\u8d2d\u4e70\u7684\u65e5\u671f\u7684\u4e34\u8fd1\u5ea6\uff0cR\u7684\u503c\u8d8a\u5927\uff0c\u8868\u793a\u4ea4\u6613\u662f\u8d8a\u9760\u8fd1\u73b0\u5728\u53d1\u751f\u7684\uff0c\u5426\u5219\u5219\u662f\u66f4\u4e45\u4ee5\u524d\u53d1\u751f\u7684\u3002F\u662f\u8d2d\u4e70\u9891\u6b21\uff0cF\u8d8a\u5927\uff0c\u8bf4\u660e\u4ea4\u6613\u7684\u6b21\u6570\u8d8a\u591a\u3002M\u5219\u662f\u4ea4\u6613\u91d1\u989d\uff0cM\u8d8a\u5927\uff0c\u91d1\u989d\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p>RFM\u4e09\u4e2a\u6807\u51c6\uff0c\u5f80\u5f80\u7528\u6570\u636e\u4ee3\u7b14\u7684\u7a0b\u5ea6\u8868\u793a\uff0c\u6bd4\u5982R\u75281\u30012\u30013\u8868\u793a\uff0c3\u8868\u793a\u6700\u8fd1\u8d2d\u4e70\uff0c1\u8868\u793a\u5f88\u4e45\u4ee5\u524d\u8d2d\u4e70\uff0c2\u5219\u8868\u793a\u5728\u4e2d\u95f4\u9636\u6bb5\u3002\u5982\u679c\u7528\u6700\u7b80\u5355\u76840\u548c1\u8868\u793a\uff0c\u5219\u540c\u6837\u53ef\u4ee5\u628a\u81ea\u5df1\u7684\u5ba2\u6237\u5206\u4e3a8\u7c7b\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"536\" height=\"265\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709213611.png\" alt=\"\" class=\"wp-image-22575\"\/><\/figure><\/div>\n\n\n\n<p>\u5f53\u7136\uff0c\u4f60\u4e5f\u53ef\u4ee5\u628a\u6bcf\u4e2a\u6807\u51c6\u90fd\u8bbe\u5b9a5\u4e2a\u6863\u6b21\uff0c\u90a3\u4e48\u5c31\u4f1a\u67095\u76843\u6b21\u65b9\u4f9b125\u4e2a\u7c7b\u522b\u7684\u5ba2\u6237\uff0c\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"598\" height=\"445\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709213637.png\" alt=\"\" class=\"wp-image-22576\"\/><\/figure><\/div>\n\n\n\n<p>\u5bf9\u4e8e\u4e0d\u540c\u7c7b\u578b\u7684\u5ba2\u6237\uff0c\u7acb\u5373\u53ef\u4ee5\u6709\u4e0d\u540c\u7684\u8fd0\u8425\u7b56\u7565\u3002\u6bd4\u5982\uff0c\u5bf9\u4e8e\u91cd\u8981\u633d\u7559\u5ba2\u6237\uff0c\u9700\u8981\u505a\u7684\u4e8b\u60c5\uff0c\u5c31\u662fAARRR\u6a21\u578b\u4e2d\u7684\u7b2c\u4e8c\u4e2aA\uff0c\u5373\u6fc0\u6d3b\u3002\u81f3\u4e8e\u5982\u4f55\u6fc0\u6d3b\uff0c\u5219\u9700\u8981\u7528\u5230\u53e6\u5916\u7684\u6a21\u578b\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u540e\u9762\u8981\u4ecb\u7ecd\u7684\u201c\u8bf1\u9975\u3001\u89e6\u70b9\u3001\u89c4\u5219\u201d\u6a21\u578b\u3002<\/p>\n\n\n\n<p>RFM\u4e3b\u8981\u662f\u7528\u5728\u96f6\u552e\u884c\u4e1a\u4e2d\uff0c\u5b83\u5e76\u4e0d\u662f\u5bf9\u6240\u6709\u884c\u4e1a\u90fd\u6709\u7528\uff0c\u539f\u56e0\u5f88\u7b80\u5355\uff0c\u56e0\u4e3aRFM\u7684R\u548cF\u5bf9\u5f88\u591a\u884c\u4e1a\u800c\u8a00\u5e76\u4e0d\u5b58\u5728\u3002\u6bd4\u5982\uff0c\u5b66\u5386\u6559\u80b2\uff0cF\u53ef\u80fd\u6c38\u8fdc\u90fd\u53ea\u67091\u6b21\u3002<\/p>\n\n\n\n<p>\u4f46\u5bf9\u4e8e\u5b58\u5728\u9ad8\u9891\u7528\u6237\u4e92\u52a8\u7684\u884c\u4e1a\uff0cRFM\u7684\u601d\u60f3\u5374\u5f88\u6709\u7528\uff0c\u5373\u4f7f\u8fd9\u4e2a\u884c\u4e1a\u5e76\u4e0d\u8ffd\u6c42\u7acb\u5373\u7684\u8f6c\u5316\uff0c\u4e5f\u5c31\u662f\u4e0d\u592a\u5728\u4e4e\u77ed\u671f\u5185\u7684M\uff0cRFM\u4ecd\u7136\u53ef\u4ee5\u4f7f\u7528\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4fe1\u606f\u6d41\u5a92\u4f53\uff0c\u5b83\u5e76\u4e0d\u9700\u8981\u7528\u6237\u5728\u4fe1\u606f\u6d41\u4e0a\u4e70\u4e1c\u897f\uff0c\u540c\u6837\u53ef\u4ee5\u7528RFM\u8861\u91cf\u7528\u6237\u7684\u4ef7\u503c\uff0c\u65e0\u975e\u662f\u628aM\u6362\u6210\u53e6\u5916\u4e00\u4e2a\u5ea6\u91cf\uff0c\u6bd4\u5982\u9605\u8bfb\u65b0\u95fb\u7684\u65f6\u95f4\u5373\u53ef\u3002<\/p>\n\n\n\n<p>RFM\u4ef7\u503c\u5f88\u5927\uff0c\u4e00\u65b9\u9762\u662f\u5b83\u51e0\u4e4e\u662f\u6700\u5bb9\u6613\u64cd\u4f5c\u7684\u6a21\u578b\uff08\u7528excel\u505a\u4e00\u4e2a\u6761\u4ef6\u5373\u53ef\uff09\uff0c\u53e6\u4e00\u65b9\u9762\u662f\u5b83\u5177\u6709\u5f88\u5f3a\u7684\u9002\u5e94\u6027\u3002\u4f46\u5b83\u7684\u5f31\u70b9\u4e5f\u5f88\u660e\u663e\uff0c\u5bf9\u4e8e\u5ba2\u6237\u7684\u5206\u7c7b\u4e0d\u591f\u7cbe\u7ec6\uff0c\u5b83\u63d0\u4f9b\u4e86\u4e00\u4e2a\u8861\u91cf\u5ba2\u6237\u201c\u91cd\u8981\u5ea6\u201d\u7684\u7ebf\u7d22\uff0c\u4f46\u9664\u6b64\u4e4b\u5916\uff0c\u7f3a\u4e4f\u66f4\u6df1\u5165\u7684\u7528\u4e8e\u5e2e\u52a9\u8fd0\u8425\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p><strong>2.\u81ea\u5b9a\u4e49\u7684\u805a\u7c7b<\/strong><\/p>\n\n\n\n<p>\u81ea\u5b9a\u4e49\u7684\u805a\u7c7b\u4e0eRFM\u7684\u601d\u60f3\u672c\u8d28\u4e0a\u662f\u4e00\u81f4\u7684\uff0c\u533a\u522b\u5728\u4e8e\uff0c\u81ea\u5b9a\u4e49\u7684\u805a\u7c7b\u662f\u81ea\u5df1\u9009\u62e9\u6807\u51c6\u53bb\u7ed9\u73b0\u6709\u7684\u5ba2\u6237\u505a\u5206\u7c7b\u3002<\/p>\n\n\n\n<p>\u81ea\u5b9a\u4e49\u7684\u5ba2\u6237\u805a\u7c7b\u7684\u76ee\u7684\u662f\u4e3a\u4e86\u5f25\u8865RFM\u7684\u77ed\u677f\uff0c\u6bd5\u7adf\u4e0d\u662f\u6240\u6709\u7684\u4e1a\u6001\u90fd\u662f\u96f6\u552e\u4e1a\uff0c\u800c\u4e14\u4e5f\u5e76\u4e0d\u662f\u6240\u6709\u7684\u4e1a\u6001\u90fd\u9002\u5408\u4e8e\u7528\u7b80\u5355\u7684\u5c42\u6b21\u5212\u5206\u6765\u533a\u9694\u5ba2\u6237\u3002<\/p>\n\n\n\n<p>\u81ea\u5b9a\u4e49\u7684\u805a\u7c7b\u53ef\u4ee5\u81ea\u5df1\u9009\u62e9\u4efb\u610f\u5408\u7406\u7684\u6807\u51c6\uff08\u4e5f\u5c31\u662f\u53d8\u91cf\uff09\u6765\u805a\u7c7b\u5ba2\u6237\uff0c\u5e76\u4e14\u53ef\u4ee5\u4e0d\u6b62\u4e09\u4e2a\u6807\u51c6\uff0c\u4f60\u751a\u81f3\u53ef\u4ee5\u6269\u5c55\u5230\u5341\u4e2a\u4ee5\u4e0a\u7684\u6807\u51c6\u3002\u4e0d\u8fc7\uff0c\u8fd9\u4e2a\u65b9\u6cd5\u663e\u7136\u4e0d\u80fd\u7b80\u5355\u5229\u7528excel\u5c31\u80fd\u505a\u5230\uff0c\u800c\u662f\u9700\u8981\u5229\u7528\u6570\u636e\u5efa\u6a21\uff08\u805a\u7c7b\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u6570\u636e\u5904\u7406\u7684\u6a21\u578b\uff09\u624d\u80fd\u5b8c\u6210\uff0c\u4f8b\u5982\u4f7f\u7528SPSS\u6216SAS\u5de5\u5177\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"428\" height=\"326\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709213715.png\" alt=\"\" class=\"wp-image-22577\"\/><figcaption> \u4e0a\u56fe\uff1a\u8fd9\u662f\u6700\u7b80\u5355\u7684\u4e00\u79cd\u805a\u7c7b\u2014\u2014\u4e24\u4e2a\u53d8\u91cf\u7684\u805a\u7c7b <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"617\" height=\"460\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214007.png\" alt=\"\" class=\"wp-image-22578\"\/><figcaption> \u4e0a\u56fe\uff1a\u5927\u591a\u6570\u805a\u7c7b\u662f\u9009\u62e93\u4e2a\u751a\u81f3\u66f4\u591a\u53d8\u91cf\u5b8c\u6210\u7684 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u81ea\u5b9a\u4e49\u805a\u7c7b\u7684\u4f18\u70b9\u5728\u4e8e\u7075\u6d3b\uff0c\u4f46\u4e5f\u6709\u7f3a\u70b9\u3002\u805a\u7c7b\u6a21\u578b\u7684\u7b97\u6cd5\uff0c\u5982\u679c\u4e0d\u52a0\u7ea6\u675f\uff0c\u5f80\u5f80\u4f1a\u805a\u7c7b\u51fa\u8fdc\u8d85\u51fa\u4f60\u7684\u60f3\u8c61\u7684\u6570\u91cf\u7684\u5ba2\u6237\u7fa4\uff0c\u5982\u679c\u4f60\u771f\u7684\u7528\u5341\u4e2a\u4ee5\u4e0a\u7684\u6807\u51c6\uff0c\u53ef\u80fd\u4f1a\u805a\u7c7b\u51fa\u4e0a\u5343\u4e2a\u5ba2\u6237\u7fa4\uff0c\u8fd9\u6837\u4f60\u5c31\u65e0\u6cd5\u5bf9\u8fd9\u4e9b\u7fa4\u4f53\u8fdb\u884c\u89e3\u8bfb\u3002<\/p>\n\n\n\n<p>\u6700\u4f73\u5b9e\u8df5\u65b9\u5f0f\u662f\uff0c\u9009\u62e93-4\u4e2a\u4e0e\u5ba2\u6237\u7684\u884c\u4e3a\u6216\u8fd0\u8425\u7684\u6210\u8d25\u6700\u76f8\u5173\u7684\u6807\u51c6\u5373\u53ef\uff0c\u7136\u540e\u7ea6\u675f\u751f\u6210\u805a\u7c7b\u7684\u7fa4\u4f53\u7684\u6570\u91cf\uff0c\u6700\u597d10\u4e2a\u4ee5\u5185\uff0c\u662f\u5bb9\u6613\u88ab\u5904\u7406\u548c\u7406\u89e3\u7684\u3002<\/p>\n\n\n\n<p><strong>3.\u7528\u6237\u6d3b\u8dc3\u5ea6\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u4e0e\u81ea\u5b9a\u4e49\u7684\u805a\u7c7b\u4e00\u6837\uff0c\u7528\u6237\u6d3b\u8dc3\u5ea6\u6a21\u578b\u4e5f\u662f\u4e00\u4e2a\u5b8c\u5b8c\u5168\u5168\u7684\u81ea\u5b9a\u4e49\u7684\u6a21\u578b\u3002\u8fd9\u4e2a\u6a21\u578b\u6709\u53e6\u5916\u4e00\u4e2a\u540d\u5b57\uff0c\u5373engagement index\u3002<\/p>\n\n\n\n<p>Engagement index\u7684\u4ef7\u503c\u5728\u4e8e\u8861\u91cf\u4e0d\u540c\u5ba2\u6237\uff08\u7528\u6237\uff09\u7684\u6d3b\u8dc3\u5ea6\uff0c\u8fd9\u4e2a\u6a21\u578b\u4e0e\u524d\u9762\u7684\u805a\u7c7b\u6216\u8005RFM\u7684\u6700\u5927\u533a\u522b\u5728\u4e8e\uff0c\u5b83\u5b8c\u5168\u4e0dcare\u7528\u6237\u6700\u7ec8\u662f\u5426\u53d1\u751f\u4e86\u8d2d\u4e70\u884c\u4e3a\uff0c\u800c\u4ec5\u4ec5\u53ea\u770b\u7528\u6237\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u6216\u8005\u4e0e\u4f60\u4e92\u52a8\u7684\u5f3a\u5ea6\u3002<\/p>\n\n\n\n<p>\u5efa\u7acb\u7528\u6237\u6d3b\u8dc3\u5ea6\u6a21\u578b\u5e76\u4e0d\u56f0\u96be\uff0c\u56e0\u6b64\u5b83\u4e5f\u662f\u4e00\u4e2a\u6781\u6709\u4f7f\u7528\u4ef7\u503c\u7684\u6a21\u578b\u3002\u5177\u4f53\u65b9\u6cd5\u5206\u4e3a\u51e0\u6b65\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5bf9\u6240\u6709\u7684\u6d88\u8d39\u8005\u89e6\u70b9\u5e73\u53f0\u52a0\u76d1\u6d4b\u4ee3\u7801\uff0c\u5bf9\u6240\u6709\u6d88\u8d39\u8005\u4ea4\u4e92\u7684\u4f4d\u7f6e\u8fdb\u884c\u57cb\u70b9\uff0c\u4ee5\u786e\u4fdd\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u80fd\u591f\u5168\u90e8\u88ab\u8bb0\u5f55\uff1b<\/li><li>\u5bf9\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u4ea4\u4e92\u6839\u636e\u5176\u4ef7\u503c\u6784\u5efa\u6743\u91cd\uff1b<\/li><li>\u5bf9\u6bcf\u4e2a\u6d88\u8d39\u8005\u7684\u603b\u4e92\u52a8\u884c\u4e3a\u6839\u636e\u6743\u91cd\u8ba1\u7b97\u5206\u503c\u3002<\/li><\/ul>\n\n\n\n<p>\u6743\u91cd\u7684\u8bbe\u7f6e\u6709\u4e00\u5b9a\u7684\u6280\u5de7\uff0c\u4e00\u79cd\u65b9\u6cd5\u975e\u5e38\u4e3b\u89c2\uff0c\u4f46\u5b9e\u9645\u4e0a\u5374\u5f88\u6709\u4f5c\u7528\uff0c\u5373\uff0c\u76f4\u63a5\u6839\u636e\u5bf9\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u4ef7\u503c\u7684\u7ecf\u9a8c\u6027\u5224\u65ad\uff0c\u6765\u7ed9\u4e0d\u540c\u7c7b\u578b\u7684\u6d88\u8d39\u8005\u4e92\u52a8\u6253\u5206\u3002\u53e6\u5916\u4e00\u79cd\uff0c\u5219\u662f\u6839\u636e\u5404\u884c\u4e3a\u4e0e\u6700\u7ec8\u8f6c\u5316\u4e4b\u95f4\u7684\u6bd4\u4f8b\u5173\u7cfb\u8fdb\u884c\u6743\u91cd\u8bbe\u7f6e\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u4e00\u4e2a\u6700\u7406\u60f3\u6700\u6781\u7aef\u7684\u4f8b\u5b50\uff08\u4f46\u8fd9\u6837\u7684\u4f8b\u5b50\u6709\u52a9\u4e8e\u5927\u5bb6\u7406\u89e3\uff09\uff0c\u5982\u679c\u4f60\u8ba4\u4e3a\u6700\u7ec8\u7684\u4e00\u4e2a\u8f6c\u5316\u4ef7\u503c1000\u5206\u7684\u8bdd\uff0c\u90a3\u4e48\u8f6c\u5316\u4e4b\u524d\u7684\u7528\u6237\u7684\u884c\u4e3a\u53ef\u4ee5\u6309\u7167\u4e0e\u8f6c\u5316\u53d1\u751f\u7684\u6bd4\u4f8b\u201c\u6253\u5206\u201d\u3002\u4f8b\u5982\uff0c\u6bcf\u53d1\u751f1\u6b21\u8f6c\u5316\uff0c\u5c31\u9700\u8981\u770b\u5546\u54c1\u4ecb\u7ecd\u9875\u9762100\u6b21\uff0c\u90a3\u4e48\u67e5\u770b\u5546\u54c1\u4ecb\u7ecd\u9875\u7684\u884c\u4e3a\u6bcf\u53d1\u751f\u4e00\u6b21\uff0c\u5c31\u503c10\u5206\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u6d3b\u8dc3\u5ea6\u6a21\u578b\u7684\u7f3a\u70b9\u5728\u4e8e\uff0c\u5fc5\u987b\u5229\u7528\u7528\u6237\u884c\u4e3a\u5206\u6790\u5de5\u5177\u8fdb\u884c\u57cb\u70b9\uff0c\u5e76\u4e14\u6709\u4e9b\u5de5\u5177\u4e0d\u652f\u6301\u81ea\u52a8\u5316\u7684\u7528\u6237\u6d3b\u8dc3\u5ea6\u6253\u5206\uff0c\u6b64\u65f6\u4f60\u5c31\u5fc5\u987b\u5bfc\u51fa\u6570\u636e\u81ea\u884c\u8ba1\u7b97\u3002nEqual\u7684\u53ca\u7b56\uff08Jice\uff09\u5de5\u5177\u652f\u6301\u8fd9\u4e00\u529f\u80fd\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u5de5\u5177\u5177\u6709\u4eae\u70b9\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u51e0\u4e4e\u6240\u6709\u7684\u9ad8\u9891\u6b21\u5ba2\u6237\uff08\u7528\u6237\uff09\u4e92\u52a8\u7684\u4e1a\u6001\uff0c\u90fd\u53ef\u4ee5\u4f7f\u7528\u7528\u6237\u6d3b\u8dc3\u5ea6\u6a21\u578b\u3002\u7528\u6237\u6d3b\u8dc3\u5ea6\u4e0d\u4ec5\u7528\u6765\u8861\u91cf\u7528\u6237\u7684\u4ef7\u503c\uff0c\u4e5f\u7528\u6765\u8861\u91cf\u6d41\u91cf\u7684\u8d28\u91cf\uff0c\u6240\u4ee5\u662f\u975e\u5e38\u91cd\u8981\u7684\u6a21\u578b\u3002\u5728\u6211\u7684\u5927\u8bfe\u5802\u4e2d\u6709\u5927\u91cf\u7684\u5185\u5bb9\u548c\u6848\u4f8b\u4ecb\u7ecd\u5b83\u53ca\u5b83\u7684\u5e94\u7528\u3002<\/p>\n\n\n\n<p><strong>4.\u7528\u6237\u504f\u597d\u8bc6\u522b\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u504f\u597d\u8bc6\u522b\u6a21\u578b\u662f\u4e00\u4e2a\u5386\u53f2\u60a0\u4e45\u4e14\u6781\u6709\u4ef7\u503c\u7684\u6a21\u578b\u3002\u8fd9\u4e2a\u6a21\u578b\u5b9e\u73b0\u8f83\u4e3a\u590d\u6742\uff0c\u9700\u8981\u5229\u7528\u7b97\u6cd5\u5b9e\u73b0\u3002<\/p>\n\n\n\n<p>\u5b9e\u73b0\u5bf9\u7528\u6237\u7684\u504f\u597d\u8fdb\u884c\u5206\u6790\u548c\u8bc6\u522b\u7684\u7b97\u6cd5\u4e0e\u7528\u6237\u6d3b\u8dc3\u5ea6\u6a21\u578b\u5b9e\u9645\u4e0a\u6709\u5173\u8054\uff0c\u5373\u90fd\u662f\u5229\u7528\u7528\u6237\u5177\u4f53\u7684\u884c\u4e3a\u8fdb\u884c\u5224\u65ad\uff0c\u533a\u522b\u5728\u4e8e\u540e\u8005\u53ea\u662f\u5224\u65ad\u6d3b\u8dc3\u5ea6\uff0c\u800c\u524d\u8005\u8fd8\u8981\u5224\u65ad\u4eba\u4eec\u56e0\u4e3a\u4ec0\u4e48\uff08\u504f\u597d\uff09\u800c\u6d3b\u8dc3\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u504f\u597d\u8bc6\u522b\u6a21\u578b\u53d6\u51b3\u4e8e\u7b97\u6cd5\uff0c\u53ef\u4ee5\u5f88\u7b80\u5355\uff0c\u4e5f\u53ef\u4ee5\u975e\u5e38\u590d\u6742\uff08\u4f46\u53ef\u80fd\u5177\u6709\u66f4\u9ad8\u7684\u7cbe\u5ea6\uff09\u3002\u4f8b\u5982\uff0c\u4ec5\u4ec5\u53ea\u662f\u7528\u4e00\u4e2a\u7ef4\u5ea6\uff0c\u5373\u201c\u70b9\u51fb\u201d\u884c\u4e3a\u5373\u53ef\u4ee5\u4f5c\u4e3a\u7528\u6237\u5174\u8da3\u7684\u7279\u5f81\uff0c\u7136\u540e\u5efa\u7acb\u5546\u54c1\uff08\u6216\u5185\u5bb9\uff09\u4e0e\u884c\u4e3a\u4e4b\u95f4\u7684\u4e8c\u5143\u77e9\u9635\uff0c\u5373\u53ef\u4ee5\u6c42\u89e3\u7528\u6237\u504f\u597d\uff0c\u4f46\u8fd9\u79cd\u65b9\u5f0f\u975e\u5e38\u7c97\u7cd9\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8003\u8651\u9664\u4e86\u70b9\u51fb\u4e4b\u5916\u7684\u66f4\u591a\u7684\u884c\u4e3a\uff0c\u4f8b\u5982\u6536\u85cf\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8d2d\u4e70\u7b49\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u5bf9\u7528\u6237\u7684\u4e0d\u540c\u884c\u4e3a\u52a0\u6743\uff0c\u6b64\u5916\uff0c\u5982\u540cRFM\u6a21\u578b\u4e00\u6837\uff0c\u518d\u5c06\u884c\u4e3a\u53d1\u751f\u7684\u6b21\u6570\u548c\u65b0\u8fd1\u5ea6\u4e5f\u8003\u8651\u5728\u5185\uff0c\u90a3\u4e48\u6574\u4e2a\u7b97\u6cd5\u5c31\u4f1a\u53d8\u5f97\u66f4\u52a0\u590d\u6742\uff0c\u5374\u66f4\u52a0\u51c6\u786e\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u6709\u6ca1\u6709\u4e0d\u9700\u8981\u7b97\u6cd5\u7684\u7528\u6237\u504f\u597d\u8bc6\u522b\u6a21\u578b\uff1f\u4e5f\u6709\uff0c\u95ee\u5377\u8c03\u67e5\u5c31\u662f\u3002\u53ea\u4e0d\u8fc7\uff0c\u8303\u56f4\u592a\u5c0f\uff0c\u6548\u7387\u4e5f\u592a\u4f4e\u4e0b\u4e86\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u504f\u597d\u8bc6\u522b\u6a21\u578b\u7684\u610f\u4e49\u975e\u5e38\u5de8\u5927\uff0c\u5373\uff0c\u901a\u8fc7\u7528\u6237\u7684\u884c\u4e3a\u5224\u65ad\u7528\u6237\u7684\u5174\u8da3\uff0c\u4ece\u800c\u7ed9\u4e88\u5b9e\u9645\u7684\u8fd0\u8425\u5de5\u4f5c\u4ee5\u5de8\u5927\u7684\u652f\u6301\u3002\u7528\u6237\u504f\u597d\u8bc6\u522b\u6a21\u578b\u4e5f\u662f\u63a8\u8350\u5f15\u64ce\u7684\u57fa\u7840\u4e4b\u4e00\u3002\u5f53\u7136\uff0c\u5b83\u4e5f\u662fDMP\u548cCDP\u8fd9\u6837\u7684\u6d88\u8d39\u8005\u6570\u636e\u5e73\u53f0\u7ed9\u6d88\u8d39\u8005\u6253\u6807\u7b7e\u7684\u57fa\u7840\u3002\u5728\u6211\u7684\u5927\u8bfe\u5802\u4e2d\uff0c\u4f1a\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\u7c7b\uff1a\u8fd0\u8425\u589e\u957f\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u8fd0\u8425\u589e\u957f\u6a21\u578b\u5bf9\u4e8e\u8fd0\u8425\u5de5\u4f5c\u5177\u6709\u76f4\u63a5\u7684\u6307\u5bfc\u610f\u4e49\uff0c\u4e5f\u662f\u6211\u4e2a\u4eba\u8ba4\u4e3a\u6bcf\u4e00\u4e2a\u8fd0\u8425\u4eba\u90fd\u5e94\u8be5\u719f\u7ec3\u638c\u63e1\u7684\u6a21\u578b\u3002<\/p>\n\n\n\n<p><strong>1.\u7559\u5b58\u66f2\u7ebf<\/strong><\/p>\n\n\n\n<p>\u7559\u5b58\u66f2\u7ebf\u662f\u6700\u7b80\u5355\u7684\u7528\u6237\u8fd0\u8425\u589e\u957f\u6a21\u578b\u3002\u5373\uff0c\u5b83\u5c06\u7559\u5b58\u7387\uff08\u6216\u8005\u7559\u5b58\u6570\uff09\u6309\u7167\u7ebf\u6027\u7684\u65f6\u95f4\u8fdb\u884c\u6392\u5217\u3002<\/p>\n\n\n\n<p>\u4e00\u4e2a\u6700\u7b80\u5355\u7684excel\u5c31\u80fd\u8868\u793a\u7559\u5b58\u66f2\u7ebf\u7684\u60c5\u51b5\u3002\u6bd4\u5982\uff0c\u4e0b\u56fe\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"529\" height=\"531\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214205.png\" alt=\"\" class=\"wp-image-22579\"\/><\/figure><\/div>\n\n\n\n<p>\u7559\u5b58\u66f2\u7ebf\u4e00\u822c\u662f\u7531\u7559\u5b58\u7387\u7ec4\u5408\u800c\u6210\uff0c\u8fd9\u6837\u4e0d\u540c\u57fa\u6570\u7684\u7fa4\u4f53\u4e5f\u53ef\u4ee5\u76f8\u4e92\u6bd4\u8f83\u3002\u7559\u5b58\u7387\u7684\u53cd\u9762\uff08\u75281\u51cf\u53bb\u7559\u5b58\u7387\uff09\u662f\u6d41\u5931\u7387\uff08churn rate\uff09\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"409\" height=\"89\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214232.png\" alt=\"\" class=\"wp-image-22580\"\/><\/figure><\/div>\n\n\n\n<p>\u6d41\u5931\u7387 = 1 &#8211; \u7559\u5b58\u7387<\/p>\n\n\n\n<p>\u7559\u5b58\u66f2\u7ebf\u7684\u659c\u7387\u662f\u53e6\u4e00\u4e2a\u503c\u5f97\u5173\u6ce8\u7684\u6307\u6807\uff0c\u800c\u4e14\u662f\u4e00\u4e2a\u5f88\u6709\u610f\u601d\u7684\u6307\u6807\u3002\u663e\u7136\uff0c\u659c\u7387\u8d8a\u9ad8\uff0c\u7528\u6237\u6216\u8005\u5ba2\u6237\u7684\u7559\u5b58\u60c5\u51b5\u8d8a\u4e0d\u7406\u60f3\u3002\u5bf9\u4e8e\u4e0d\u540c\u7684\u751f\u610f\u7c7b\u578b\uff0c\u7559\u5b58\u66f2\u7ebf\u7684\u659c\u7387\u6781\u9650\u662f\u591a\u5c11\u5462\uff1f<\/p>\n\n\n\n<p>\u6e38\u620f\u3001\u793e\u4ea4\u7b49\u9ad8\u9891app\u5f88\u5173\u6ce8\u6b21\u65e5\u7559\u5b58\u7387\u3001\u5341\u65e5\u7559\u5b58\u7387\u548c\u6708\u5ea6\u7559\u5b58\u7387\uff0c\u4e00\u822c\u800c\u8a00\uff0c\u6b21\u65e5\u7559\u5b58\u7387\u5e94\u8be5\u572830%\u4ee5\u4e0a\uff0c\u6216\u8005\u8bf4\u4f4e\u4e8e30%\u5c31\u5f88\u5371\u9669\u3002\u5b83\u4eec\u7684\u5341\u65e5\u7559\u5b58\u7387\u7684\u6781\u9650\u662f\u4e0d\u80fd\u4f4e\u4e8e15%\uff0c\u6708\u7559\u5b58\u7387\u7684\u6781\u9650\u4e0d\u80fd\u4f4e\u4e8e10%\u3002<\/p>\n\n\n\n<p>\u5feb\u6d88\u54c1\u7684\u7535\u5546\u5219\u66f4\u591a\u770b\u6708\u5ea6\u7559\u5b58\u7387\uff0c\u5176\u7559\u5b58\u66f2\u7ebf\u7684\u659c\u7387\u4e0e\u54c1\u7c7b\u6709\u5f88\u5927\u7684\u5173\u7cfb\u3002\u5982\u679c\u662f\u4ec0\u4e48\u5546\u54c1\u90fd\u5356\u7684\u5356\u573a\u7c7b\u7535\u5546\u5e73\u53f0\uff0c\u6b21\u6708\u7559\u5b58\u7387\uff08\u6307\u5f53\u6708\u53d1\u751f\u8d2d\u4e70\uff0c\u6b21\u6708\u4e5f\u53d1\u751f\u8d2d\u4e70\u7684\u4eba\u5360\u5f53\u6708\u603b\u8d2d\u4e70\u4eba\u7fa4\u7684\u6bd4\u4f8b\uff09\u4fdd\u6301\u572810%\u5df2\u7ecf\u76f8\u5f53\u4e0d\u9519\u3002<\/p>\n\n\n\n<p>\u603b\u4f53\u770b\uff0c\u4e1a\u6001\u548c\u5546\u54c1\uff0c\u4ee5\u53ca\u8425\u9500\u7b56\u7565\u53ea\u8981\u6709\u4e00\u70b9\u533a\u522b\uff0c\u7559\u5b58\u7387\u5c31\u4f1a\u5f88\u4e0d\u76f8\u540c\uff0c\u56e0\u6b64\uff0c\u5f88\u96be\u6709\u4e00\u4e2a\u884c\u4e1a\u6807\u51c6\u503c\uff0c\u6bd4\u5982\u7b26\u5408\u67d0\u4e00\u4e2a\u6570\u503c\u5c31\u80fd\u201c\u751f\u201d\uff0c\u8fbe\u4e0d\u5230\u67d0\u4e00\u4e2a\u6570\u503c\u5c31\u4f1a\u201c\u6b7b\u201d\u3002\u4f46\u4f60\u4ecd\u7136\u53ef\u4ee5\u4ece\u7559\u5b58\u66f2\u7ebf\u4e2d\u770b\u5230\u81ea\u5df1\u751f\u610f\u662f\u5426\u6210\u529f\uff0c\u56e0\u4e3a\uff0c\u4f60\u5f88\u5bb9\u6613\u5728\u4f60\u7684\u5f53\u524d\u7559\u5b58\u66f2\u7ebf\u60c5\u51b5\u4e0b\u8ba1\u7b97\u672a\u6765\u8fd9\u7fa4\u4eba\u7684\u6536\u5165\uff0c\u5e76\u4e14\u8ba1\u7b97\u51fa\u771f\u6b63\u7684ROI\uff0c\u4f8b\u5982\u4e0b\u9762\u8fd9\u4e2a\u4f8b\u5b50\u3002<\/p>\n\n\n\n<p>\u5047\u8bbe\u4f60\u4e3a\u4e86\u83b7\u53d6\u5f53\u6708\u65b0\u589e\u7684\u7528\u6237\uff0c\u4ed8\u51fa\u4e86500\u5143\u7684\u6210\u672c\uff0c\u800c\u8fd9\u4e9b\u65b0\u589e\u7528\u6237\u5f53\u6708\u5df2\u7ecf\u7ed9\u4f60\u5e26\u6765\u4e861000\u7f8e\u5143\u7684\u6536\u5165\u3002\u5047\u8bbe\u6bcf\u4e2a\u6708\u8fd9\u4e9b\u7528\u6237\u7684\u8d2d\u4e70\u503e\u5411\u90fd\u6ca1\u6709\u53d1\u751f\u660e\u663e\u53d8\u5316\uff0c\u90a3\u4e48\u672a\u6765\u82e5\u5e72\u4e2a\u6708\uff0c\u8fd9\u4e9b\u7528\u6237\u4e2d\u7559\u5b58\u7684\u4eba\u80af\u5b9a\u8fd8\u4f1a\u7ee7\u7eed\u8d2d\u4e70\uff0c\u5e76\u4e14\u8d2d\u4e70\u7684\u91d1\u989d\u968f\u7740\u6d41\u5931\u7684\u6bd4\u4f8b\u800c\u540c\u7b49\u4e0b\u964d\u3002<\/p>\n\n\n\n<p>\u5982\u4e0b\u56fe\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"631\" height=\"327\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214256.png\" alt=\"\" class=\"wp-image-22581\"\/><\/figure>\n\n\n\n<p>500\u5143\u7684\u6295\u5165\uff0c\u6362\u5f97\u672a\u67657430\u5143\u4ee5\u4e0a\u7684\u6536\u76ca\uff0c\u611f\u89c9\u662f\u76f8\u5f53\u4e0d\u9519\u7684\u8fd0\u8425\u6210\u7ee9\u3002<\/p>\n\n\n\n<p><strong>2.Cohort\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u6211\u5728\u591a\u5904\u90fd\u5f3a\u8c03\u8fc7Cohort\u6a21\u578b\u7684\u4ef7\u503c\u3002Cohort\u6a21\u578b\u6700\u91cd\u8981\u7684\u4f5c\u7528\u5c31\u662f\u5206\u6790\u4e0d\u540c\u5ba2\u6237\u7fa4\u4f53\u7684\u7559\u5b58\u60c5\u51b5\uff0c\u4ece\u800c\u5e2e\u52a9\u5206\u6790\u66f4\u597d\u7684\u7559\u5b58\u662f\u5982\u4f55\u4ea7\u751f\u7684\uff0c\u5e76\u6307\u5bfc\u8fd0\u8425\u63d0\u5347\u7559\u5b58\u3002<\/p>\n\n\n\n<p>Cohort\u672c\u8d28\u4e0a\u5c31\u662f\u4e0d\u540c\u7c7b\u4eba\u7fa4\u7684\u7559\u5b58\u66f2\u7ebf\u7684\u5806\u6808\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"578\" height=\"257\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214337.png\" alt=\"\" class=\"wp-image-22582\"\/><\/figure><\/div>\n\n\n\n<p>Cohort\u6a21\u578b\u7684\u4f18\u70b9\u5728\u4e8e\uff0c\u4f60\u53ef\u4ee5\u53ea\u7528excel\u5c31\u5b8c\u6210\u5168\u90e8\u7684\u5efa\u6a21\uff0c\u800c\u4e14\u52a0\u4e0aexcel\u7684\u201c\u6761\u4ef6\u683c\u5f0f\u201d\u7684\u201c\u8272\u5e26\u201d\u529f\u80fd\uff0c\u7b80\u76f4\u597d\u7528\u6781\u4e86\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"576\" height=\"324\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214415.png\" alt=\"\" class=\"wp-image-22583\"\/><\/figure><\/div>\n\n\n\n<p>Cohort\u5206\u6790\u8fd8\u6ca1\u6709\u4e00\u4e2a\u6240\u6709\u4eba\u90fd\u7edf\u4e00\u4f7f\u7528\u7684\u7ffb\u8bd1\u3002\u6709\u7684\u8bf4\u662f\u540c\u671f\u7fa4\u5206\u6790\uff0c\u6709\u7684\u8bf4\u662f\u540c\u7c7b\u7fa4\u5206\u6790\uff0c\u6709\u7684\u8bf4\u662f\u961f\u5217\u5206\u6790\uff0c\u6709\u7684\u8bf4\u662f\u4e16\u4ee3\u5206\u6790\uff0c\u6709\u7684\u8fd8\u8bf4\u662f\u961f\u5217\u65f6\u95f4\u5e8f\u5217\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u65e0\u8bba\u54ea\u79cd\u53eb\u6cd5\uff0ccohort\u5206\u6790\u5728\u6709\u6570\u636e\u8fd0\u8425\u9886\u57df\u90fd\u53d8\u5f97\u5341\u5206\u91cd\u8981\u3002\u539f\u56e0\u5728\u4e8e\uff0c\u968f\u7740\u6d41\u91cf\u7ecf\u6d4e\u7684\u9000\u5374\uff0c\u7cbe\u8015\u7ec6\u4f5c\u7684\u4e92\u8054\u7f51\u8fd0\u8425\u7279\u522b\u9700\u8981\u4ed4\u7ec6\u6d1e\u5bdf\u7559\u5b58\u60c5\u51b5\u3002Cohort\u5206\u6790\u6700\u5927\u7684\u4ef7\u503c\u4e5f\u6b63\u5728\u4e8e\u6b64\u3002Cohort\u5206\u6790\u901a\u8fc7\u5bf9\u6027\u8d28\u5b8c\u5168\u4e00\u6837\u7684\u53ef\u5bf9\u6bd4\u7fa4\u4f53\u7684\u7559\u5b58\u60c5\u51b5\u7684\u6bd4\u8f83\uff0c\u6765\u53d1\u73b0\u54ea\u4e9b\u56e0\u7d20\u5f71\u54cd\u77ed\u3001\u4e2d\u3001\u957f\u671f\u7684\u7559\u5b58\u3002<\/p>\n\n\n\n<p>Cohort\u5206\u6790\u53d7\u5230\u6b22\u8fce\u7684\u53e6\u4e00\u4e2a\u539f\u56e0\u662f\u5b83\u7528\u8d77\u6765\u5341\u5206\u7b80\u5355\uff0c\u4f46\u5374\u5341\u5206\u76f4\u89c2\u3002\u76f8\u8f83\u4e8e\u6bd4\u8f83\u7e41\u7410\u7684\u6d41\u5931\uff08churn\uff09\u5206\u6790\uff0cRFM\u6216\u8005\u7528\u6237\u805a\u7c7b\u7b49\uff0ccohort\u53ea\u7528\u7b80\u5355\u7684\u4e00\u4e2aexcel\u8868\uff0c\u751a\u81f3\u8fde\u56db\u5219\u8fd0\u7b97\u90fd\u4e0d\u7528\uff0c\u5c31\u76f4\u63a5\u63cf\u8ff0\u4e86\u7528\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5468\u671f\uff08\u751a\u81f3\u662f\u6574\u4e2aLTV\uff09\u7684\u7559\u5b58\uff08\u6216\u6d41\u5931\uff09\u53d8\u5316\u60c5\u51b5\u3002\u751a\u81f3\uff0ccohort\u8fd8\u80fd\u5e2e\u4f60\u505a\u9884\u6d4b\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u7528Excel\u7684\u7eaf\u7cb9\u6570\u5b57\u5316\u7684\u8868\u793a\uff0ccohort\u4e00\u6837\u53ef\u4ee5\u7528\u56fe\u5f62\u5316\u7684\u65b9\u5f0f\u6765\u8868\u8fbe\u3002\u4f8b\u5982\uff0c\u4e0b\u56fe\u4e2d\u5c55\u73b0\u4e86\u6bcf\u4e2a\u6708\u5728\u968f\u540e\u82e5\u5e72\u6708\u7684\u7559\u5b58\u7528\u6237\u6570\u91cf\uff08\u9762\u79ef\u56fe\uff09\uff0c\u4ee5\u53ca\u6bcf\u4e2a\u6708\u7684\u603b\u7528\u6237\u6570\u91cf\uff08\u7ea2\u8272\u7684\u7c97\u7ebf\uff09\u3002\u8fd9\u4e2a\u56fe\u6bd4\u8f83\u76f4\u89c2\u7684\u53cd\u6620\u4e86\uff0c\u57282018\u5e743\u6708\u4efd\u7684\u65b0\u7528\u6237\uff0c\u7559\u5b58\u60c5\u51b5\u8981\u663e\u8457\u4f18\u4e8e\u5176\u4ed6\u6708\u4efd\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"603\" height=\"292\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214451.png\" alt=\"\" class=\"wp-image-22584\"\/><figcaption> \u4e0a\u56fe\u6765\u81ea\u4e8e\uff1ahttps:\/\/www.cnblogs.com\/shaocf\/articles\/9600384.html <\/figcaption><\/figure><\/div>\n\n\n\n<p>Cohort\u6a21\u578b\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u6b64\u5728\u6211\u7684\u5927\u8bfe\u5802\u4f1a\u505a\u8be6\u7ec6\u7684\u4ecb\u7ecd\uff0c\u4ee5\u53ca\u5177\u4f53\u7684\u5e94\u7528\u6848\u4f8b\u3002<\/p>\n\n\n\n<p><strong>3.\u589e\u957f\u66f2\u7ebf<\/strong><\/p>\n\n\n\n<p>\u589e\u957f\u66f2\u7ebf\u6709J\u548cS\u578b\u4e24\u79cd\u3002\u4ee5\u53ca\u5f71\u54cd\u589e\u957f\u66f2\u7ebf\u6784\u578b\u7684\u5916\u90e8\u56e0\u7d20K\u3002<\/p>\n\n\n\n<p>\u589e\u957f\u66f2\u7ebf\u6a21\u578b\u6765\u81ea\u4e8e\u751f\u7269\u754c\u7814\u7a76\uff0c\u5373\u7814\u7a76\u4e00\u4e2a\u7269\u79cd\u7684\u6269\u5f20\u80fd\u529b\u7a76\u7adf\u6709\u591a\u5f3a\u3002\u5982\u679c\u6ca1\u6709\u5916\u90e8\u73af\u5883\u7684\u538b\u529b\uff08\u98df\u7269\u7ade\u4e89\u3001\u5929\u654c\u3001\u751f\u5b58\u73af\u5883\u4e0d\u53d8\u4e14\u4e0d\u4f1a\u56e0\u4e3a\u6570\u91cf\u589e\u52a0\u800c\u6076\u5316\u7b49\uff09\uff0c\u90a3\u4e48\u663e\u7136\u7269\u79cd\u4f1a\u6210\u51e0\u4f55\u7ea7\u6570\u91cf\u589e\u957f\uff0c\u5c31\u8ddf\u7ec6\u83cc\u5206\u88c2\u4e00\u6837\u3002\u8fd9\u4f1a\u4ea7\u751f\u4e00\u4e2aJ\u578b\u66f2\u7ebf\u3002\u5426\u5219\uff0c\u5219\u662fS\u578b\u66f2\u7ebf\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\u6211\u4eec\u80fd\u591f\u770b\u5230\u7684\u589e\u957f\uff0c\u57fa\u672c\u4e0a\u90fd\u662fS\u578b\u66f2\u7ebf\u3002\u800c\uff0c\u4e3a\u4e86\u8ba9S\u578b\u66f2\u7ebf\u80fd\u591f\u5411J\u578b\u65b9\u5411\u79fb\u52a8\uff08\u8fd9\u662f\u6240\u6709\u8fd0\u8425\u4eba\u7684\u68a6\u60f3\uff09\uff0c\u5fc5\u987b\u6539\u53d8\u5916\u90e8\u7684\u73af\u5883K\u3002\u7b80\u5355\u8bb2\uff0c\u8fd0\u8425\u5de5\u4f5c\u7684\u6838\u5fc3\uff0c\u5c31\u662f\u6539\u53d8K\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"455\" height=\"578\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214844.png\" alt=\"\" class=\"wp-image-22585\"\/><\/figure><\/div>\n\n\n\n<p>\u5b9e\u6218\u4e2d\u589e\u957f\u66f2\u7ebf\u5e94\u8be5\u5982\u4f55\u4f7f\u7528\uff1f\u5766\u7387\u8bb2\uff0c\u589e\u957f\u66f2\u7ebf\u5e76\u4e0d\u662f\u4e00\u4e2a\u975e\u5e38\u80fd\u843d\u5730\u7684\u6a21\u578b\uff0c\u6216\u8005\u8bf4\uff0c\u5b83\u5c5e\u4e8e\u4e00\u4e2a\u201c\u76f8\u5bf9\u6bd4\u8f83\u7406\u8bba\u5316\u201d\u7684\u6a21\u578b\u3002\u8fd9\u4e2a\u6a21\u578b\u66f4\u50cf\u662f\u4e00\u4e2a\u8861\u91cf\u597d\u574f\u7684\u6307\u6807\uff0cCEO\u53ef\u80fd\u4f1a\u975e\u5e38\u559c\u6b22\uff0c\u5c24\u5176\u662f\u770b\u5230\u7528\u6237\u7684\u589e\u957f\u66f2\u7ebf\u8d70\u51fa\u4e00\u4e2a\u7c7b\u4f3c\u201cJ\u578b\u201d\u7684\u65f6\u5019\u3002\u4f46\u8fd9\u4e2a\u66f2\u7ebf\u80fd\u591f\u591a\u5927\u7a0b\u5ea6\u6307\u5bfc\u6df1\u5ea6\u8fd0\u8425\uff1f\u786e\u5b9e\u975e\u5e38\u6709\u9650\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u8fd9\u4e2a\u66f2\u7ebf\uff0c\u662f\u67d0\u5fae\u4fe1\u516c\u4f17\u53f7\u7528\u6237\u589e\u957f\u7684\u66f2\u7ebf\uff0c\u770b\u8d77\u6765\u8fdb\u51652019\u5e74\u4e4b\u540e\uff0c\u589e\u957f\u60c5\u51b5\u597d\u4e8e\u8fc7\u5f80\u3002<\/p>\n\n\n\n<p><strong>4.K\u56e0\u5b50<\/strong><\/p>\n\n\n\n<p>K\u56e0\u5b50\u662f\u4e00\u4e2a\u5f88\u5bb9\u6613\u7406\u89e3\u7684\u6a21\u578b\uff0c\u6216\u8005\u8bf4\u5b83\u662f\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6307\u6807\uff0c\u7528\u6765\u8861\u91cf\u201c\u88c2\u53d8\u201d\u548c\u201c\u75c5\u6bd2\u4f20\u64ad\u201d\uff08\u8fd9\u4e24\u4e2a\u540d\u8bcd\u672c\u8d28\u4e0a\u6ca1\u6709\u533a\u522b\uff09\uff0c\u5373\u4e00\u4e2a\u53d1\u8d77\u63a8\u8350\u7684\u7528\u6237\u53ef\u4ee5\u5e26\u6765\u591a\u5c11\u65b0\u7528\u6237\u3002<\/p>\n\n\n\n<p>K\u56e0\u5b50\u4ee51\u4e3a\u5206\u754c\u7ebf\uff0c\u5982\u679c\u5927\u4e8e1\uff0c\u90a3\u4e48\u4f20\u64ad\u4f1a\u8d8a\u6765\u8d8a\u6269\u5f20\uff0c\u50cf\u7ec6\u80de\u5206\u88c2\u4e00\u822c\u3002\u4f8b\u5982\uff0c\u764c\u7ec6\u80de\uff0c\u56e0\u4e3a\u764c\u7ec6\u80de\u77ed\u65f6\u95f4\u5185\u53ea\u4f1a\u5206\u88c2\u4e0d\u4f1a\u6b7b\u4ea1\uff0c\u56e0\u6b64\u5b83\u7684K\u56e0\u5b50\u503c\u662f2\u3002K\u662f2\u7684\u60c5\u51b5\u5df2\u7ecf\u975e\u5e38\u5413\u4eba\u3002\u4f46\u5982\u679c\u4f60\u7684\u4ea7\u54c1\uff0c\u4e00\u4e2a\u4eba\u80fd\u4f20\u7ed9\u767e\u4e2a\u4eba\uff0c\u5e76\u4e14\u80fd\u6309\u7167\u8fd9\u4e2a\u6bd4\u4f8b\u4e00\u76f4\u4f20\u4e0b\u53bb\uff0c\u90a3\u4e48K\u53ef\u80fd\u7b49\u4e8e100\u3002<\/p>\n\n\n\n<p>\u6700\u9700\u8981\u628aK\u56e0\u5b50\u4f5c\u4e3aKPI\u8003\u6838\u7684\u751f\u610f\u662f\u201c\u4f20\u9500\u201d\uff0c\u56e0\u4e3a\u5b83\u4e00\u65e6K\u5927\u4e8e1\uff0c\u5c31\u80fd\u805a\u655b\u5de8\u5927\u7684\u8d22\u5bcc\u3002\u4e0d\u8fc7\u5b83\u662f\u8fdd\u6cd5\u7684\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5927\u90e8\u5206\u770b\u5230\u7684\u5185\u5bb9\u4f20\u64ad\uff0c\u6216\u8005\u88c2\u53d8\u73a9\u6cd5\u7684K\u503c\u90fd\u4f1a\u5f88\u5feb\u5c0f\u4e8e1\u3002\u552f\u6709\u7528\u91d1\u94b1\u523a\u6fc0\u5e76\u65e0\u9650\u5c42\u7ea7\u8fd4\u4f63\u7684\u4f20\u64ad\u6d3b\u52a8\u624d\u5bb9\u6613\u8ba9K\u5927\u4e8e1\uff0c\u4f46\u8fd9\u7b49\u540c\u4e8e\u4f20\u9500\u3002<\/p>\n\n\n\n<p>\u8ba1\u7b97K\u56e0\u5b50\u503c\u5f88\u7b80\u5355\uff0c\u4f8b\u5982\u4e0b\u56fe<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"333\" height=\"227\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709214951.png\" alt=\"\" class=\"wp-image-22586\"\/><\/figure><\/div>\n\n\n\n<p>A\u53d1\u8d77\u4e86\u4e00\u6b21\u63a8\u8350\uff0c\u7ed3\u679c\u5e26\u6765\u4e86B\u548c\u53e6\u5916\u4e00\u4e2a\u7528\u6237\u3002\u7136\u540eB\u4e5f\u53d1\u751f\u4e86\u4e00\u6b21\u63a8\u8350\uff0c\u53c8\u5e26\u6765\u4e86\u4e09\u4e2a\u7528\u6237\u3002\u4e0d\u8fc7\u6a59\u8272\u6807\u8bb0\u7684\u7528\u6237\u90fd\u6ca1\u6709\u53d1\u751f\u63a8\u8350\u884c\u4e3a\uff0c\u4e5f\u5c31\u6ca1\u6709\u4ea7\u751f\u65b0\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u7b80\u5355\u7684\u4f20\u64ad\u8fc7\u7a0b\uff0cK\u56e0\u5b50\u503c\u662f2\u6b21\u63a8\u8350\uff0c\u4ea7\u751f\u4e865\u4e2a\u65b0\u7528\u6237\uff08\u56e0\u4e3aB\u4e5f\u662f\u65b0\u7528\u6237\uff09\uff0cK\u56e0\u5b50=2.5\u3002<\/p>\n\n\n\n<p>\u4e0b\u56fe\u5219\u662f\u53e6\u5916\u4e00\u79cd\u60c5\u51b5\uff0c\u6709ABCD\u56db\u4e2a\u539f\u751f\u7528\u6237\uff0c\u4ed6\u4eec\u90fd\u53d1\u8d77\u4e86\u63a8\u8350\uff0c\u53ef\u662f\u53ea\u6709A\u4eba\u7f18\u597d\uff0c\u5e26\u6765\u4e86\u4e24\u4e2a\u65b0\u7528\u6237\uff0c\u4f46\u8fd9\u4e24\u4e2a\u65b0\u7528\u6237\u90fd\u6ca1\u6709\u53d1\u8d77\u63a8\u8350\u3002C\u4eba\u7f18\u4e5f\u51d1\u5408\uff0c\u5e26\u6765\u4e86\u4e00\u4e2a\u65b0\u7528\u6237\u3002C\u5e26\u6765\u7684\u65b0\u7528\u6237E\u4e5f\u53d1\u8d77\u4e86\u63a8\u8350\uff0c\u53ef\u60dc\u5e76\u6ca1\u6709\u4ea7\u751f\u66f4\u591a\u7528\u6237\u3002\u56e0\u6b64\uff0cK\u56e0\u5b50\u503c\u662f5\u6b21\u63a8\u8350\uff0c\u53ea\u4ea7\u751f\u4e863\u4e2a\u65b0\u7528\u6237\uff0cK\u56e0\u5b50=0.6\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"349\" height=\"179\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u622a\u56fe_20190709215011.png\" alt=\"\" class=\"wp-image-22587\"\/><\/figure><\/div>\n\n\n\n<p>djust\u7edf\u8ba1\u4e86\u5927\u91cf\u7684app\u7684K\u56e0\u5b50\uff0c\u4ed6\u4eec\u6700\u7ec8\u53d1\u73b0K\u56e0\u5b50\u7684\u786e\u5728app\u4e2d\u5b58\u5728\uff0c\u4f46\u5e76\u4e0d\u9002\u7528\u4e8e\u5f53\u524d\u5e02\u573a\u4e0a\u7684\u5927\u591a\u6570app\u3002<\/p>\n\n\n\n<p>Adjst\u572830%\u7684\u6837\u672c\u4e2d\u53d1\u73b0\u4e86K\u56e0\u5b50\u3002\u5728\u8fd9\u4e9b\u6837\u672c\u4e2d\uff0c\u6570\u636e\u56e2\u961f\u5f97\u51faK\u56e0\u5b50\u7684\u4e2d\u503c\u4e3a0.45\u3002\u8fd9\u610f\u5473\u7740\uff08\u6309\u7167\u6837\u672c\u4e2d\u503c\u7684\u5e94\u7528\u8fd0\u884c\u60c5\u51b5\uff09\u6bcf100\u4e2a\u4ed8\u8d39\u5b89\u88c5\u5c06\u5e26\u676545\u4e2a\u989d\u5916\u7684\u81ea\u7136\u5b89\u88c5\u3002\u800c\u8fd9\u4ec5\u4ec5\u662f\u4e2d\u503c\uff0c\u6837\u672c\u4e2d\u6709\u4e9b\u5e94\u7528\u6536\u83b7\u4e86\u6570\u767e\uff0c\u751a\u81f3\u662f\u6570\u5343\u6b21\u989d\u5916\u5b89\u88c5\uff0c\u4f46\u4e5f\u6709\u5f88\u591aapp\u5b8c\u5168\u6ca1\u6709\u4efb\u4f55\u7528\u6237\u63a8\u8350\u4ea7\u751f\u7684\u5b89\u88c5\u3002<\/p>\n\n\n\n<p>K\u56e0\u5b50\u672c\u8eab\u5728\u5b9e\u8df5\u4e2d\u66f4\u591a\u5e2e\u52a9\u6211\u4eec\u8861\u91cf\u4f20\u64ad\uff0c\u5c24\u5176\u662f\u88c2\u53d8\u4f20\u64ad\u7684\u6548\u679c\u3002\u800c\u5173\u4e8e\u8425\u9500\u4f20\u64ad\u4ee5\u53ca\u88c2\u53d8\u4f20\u64ad\u7684\u6570\u636e\u5316\u7b56\u7565\u4e0e\u65b9\u6cd5\uff0c\u5728\u6211\u7684\u5927\u8bfe\u5802\u4e2d\u5c06\u4f1a\u8be6\u7ec6\u4e3a\u5927\u5bb6\u4ecb\u7ecd\u3002<\/p>\n\n\n\n<p><strong>5.\u6d41\u5931\u9884\u8b66\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u4e25\u683c\u6765\u8bb2\uff0c\u6d41\u5931\u9884\u8b66\u6a21\u578b\u4e0d\u80fd\u7b97\u662f\u4e00\u4e2a\u6a21\u578b\uff0c\u800c\u66f4\u50cf\u662f\u4e00\u4e2a\u6570\u636e\u6316\u6398\u65b9\u6cd5\u3002\u6d41\u5931\u9884\u8b66\u5e38\u7528\u51b3\u7b56\u6811\u6765\u8fdb\u884c\u6570\u636e\u6316\u6398\uff0c\u57fa\u4e8e\u5386\u53f2\u4e0a\u7684\u6d41\u5931\u4eba\u7fa4\uff0c\u6839\u636e\u9644\u7740\u5728\u4ed6\u4eec\u8eab\u4e0a\u7684\u5404\u79cd\u53d8\u91cf\u8ba1\u7b97\u4ed6\u4eec\u7684\u7279\u5f81\uff0c\u7136\u540e\u5c06\u8fd9\u4e9b\u7279\u5f81\u653e\u5728\u4e0d\u540c\u65f6\u95f4\u6bb5\u7684\u5176\u4ed6\u6d41\u5931\u6570\u636e\u4e2d\u8fdb\u884c\u9a8c\u8bc1\uff0c\u4ece\u800c\u5f97\u5230\u4e00\u4e2a\u9884\u6d4b\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u6d41\u5931\u9884\u8b66\u5927\u91cf\u5e94\u7528\u4e8e\u6e38\u620f\u3001\u96f6\u552e\u3001\u8ba2\u9605\u670d\u52a1\u3001SaaS\u7c7b\u578b\u7684\u8f6f\u4ef6\u4ea7\u54c1\u7b49\u884c\u4e1a\u3002\u7531\u4e8e\u6d89\u53ca\u5230\u6570\u636e\u6316\u6398\uff0c\u592a\u8fc7\u4e8e\u6280\u672f\u548c\u64cd\u4f5c\u6027\uff0c\u5177\u4f53\u7684\u5185\u5bb9\u672c\u6587\u5c31\u4e0d\u518d\u591a\u4ecb\u7ecd\u4e86\u3002\u6211\u5728\u5927\u8bfe\u5802\u4e0a\u540c\u6837\u5c06\u4f1a\u5bf9\u5b83\u8fdb\u884c\u4ecb\u7ecd\u548c\u89e3\u91ca\u3002<\/p>\n\n\n\n<p><strong>6.\u8bf1\u9975\u3001\u89e6\u70b9\u4e0e\u89c4\u5219\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6a21\u578b\u5e76\u4e0d\u662f\u76f4\u63a5\u7684\u6570\u636e\u5316\u6a21\u578b\uff0c\u4f46\u5374\u662f\u7528\u6237\u6df1\u5ea6\u8fd0\u8425\u7684\u6781\u4e3a\u91cd\u8981\u7684\u65b9\u6cd5\u6a21\u578b\uff0c\u540c\u65f6\u9700\u8981\u5168\u7a0b\u5229\u7528\u6570\u636e\u624d\u80fd\u843d\u5730\uff0c\u56e0\u6b64\u4e5f\u5c06\u5b83\u653e\u5165<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%95%b0%e6%8d%ae%e6%a8%a1%e5%9e%8b\" title=\"\u6570\u636e\u6a21\u578b\" target=\"_blank\">\u6570\u636e\u6a21\u578b<\/a><\/span>\u4e4b\u5217\u3002\u8be5\u6a21\u578b\u6700\u65e9\u7531\u7eb7\u6790\u54a8\u8be2\uff08Fenxi Data\uff09\u63d0\u51fa\u5e76\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6a21\u578b\u5f3a\u8c03\u5728\u6240\u6709\u7ec6\u8282\u7684\u8fd0\u8425\u5de5\u4f5c\u90fd\u7531\u201c\u8bf1\u9975\u3001\u89e6\u70b9\u548c\u89c4\u5219\u201d\u4e09\u4e2a\u8981\u7d20\u6784\u6210\u3002\u8fd0\u8425\u7b56\u7565\u7684\u6838\u5fc3\uff0c\u5c31\u662f\u5728\u8fd9\u4e09\u4e2a\u5143\u7d20\u4e0a\u8fdb\u884c\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c2017\u5e74\u67d0KOL\u4ee3\u8a00\u5b9d\u9a6cMini\u7684\u6d3b\u52a8\uff0c\u5c31\u662f\u8bf1\u9975\u3001\u89e6\u70b9\u548c\u89c4\u5219\u7684\u7edf\u4e00\u3002\u8bf1\u9975\uff0c\u5f53\u7136\u662f\u9650\u91cf\u7248\u7279\u6b8a\u989c\u8272\u7684Mini\uff0c\u4ee5\u53ca\u66f4\u4fbf\u5b9c\u7684\u4ef7\u683c\uff1b\u89e6\u70b9\uff0c\u662f\u8fd9\u4e2a\u7f51\u7ea2\uff0c\u4ee5\u53ca\u5fae\u4fe1\u516c\u4f17\u53f7\u5e73\u53f0\uff1b\u89c4\u5219\uff0c\u5219\u662f\u5148\u5230\u5148\u5f97\u3002\u6240\u4ee5\u5728\u77ed\u65f6\u95f4\u5185\u9500\u552e\u4e86100\u53f0\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u4e2a\u6848\u4f8b\u53ea\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\uff0c\u4eca\u5929\u7684\u8fd0\u8425\u8fdc\u6bd4\u7f51\u7ea2\u5e26\u8d27\u8981\u590d\u6742\u3002\u4f8b\u5982\uff0c\u4e0b\u9762\u5c55\u793a\u4e86\u4e00\u4e2a2B\u4e1a\u52a1\u7684\u201c\u5168\u5ba2\u6237\u751f\u547d\u5468\u671f\u201d\u7684\u201c\u8bf1\u9975\u3001\u89e6\u70b9\u548c\u89c4\u5219\u201d\u7684\u7b56\u7565\uff0c\u56e0\u4e3a\u4fdd\u5bc6\u7684\u5173\u7cfb\uff0c\u6211\u4eec\u65e0\u6cd5\u5c55\u793a\u6240\u6709\u5185\u5bb9\uff0c\u4f46\u5927\u5bb6\u5df2\u7ecf\u53ef\u4ee5\u610f\u4f1a\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u6a21\u578b\u4f1a\u5c06\u201c\u89e6\u70b9\u201d\u4e5f\u4f5c\u4e3a\u4e00\u4e2a\u91cd\u8981\u7684\u5143\u7d20\uff0c\u539f\u56e0\u5728\u4e8e\uff0c\u552f\u6709\u89e6\u70b9\u80fd\u591f\u4f5c\u4e3a\u8ffd\u8e2a\u7528\u6237\u7684\u6570\u636e\u8f7d\u4f53\uff0c\u4ece\u800c\u4e3a\u6211\u4eec\u5efa\u7acb\u7528\u6237\u504f\u597d\u8bc6\u522b\u6a21\u578b\u3002\u800c\u8fd9\u4e9b\u6807\u7b7e\uff0c\u53c8\u8fdb\u4e00\u6b65\u5e2e\u52a9\u6211\u4eec\u9009\u62e9\u201c\u8bf1\u9975\u201d\u4ee5\u53ca\u5efa\u7acb\u66f4\u5408\u7406\u7684\u201c\u89c4\u5219\u201d\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6a21\u578b\u5341\u5206\u5177\u6709\u64cd\u4f5c\u6027\uff0c\u9650\u4e8e\u7bc7\u5e45\u5173\u7cfb\uff0c\u4e0d\u518d\u8d58\u8ff0\u3002<\/p>\n\n\n\n<p>\u4e0a\u9762\u6240\u5217\u4e3e\u7684\u4e00\u517113\u4e2a\u6a21\u578b\uff0c\u6b22\u8fce\u5927\u5bb6\u53c2\u8003\u3002<\/p>\n\n\n\n<p style=\"text-align:left\">\u6587\uff1a\u5b8b\u661f@\u7f51\u7ad9\u5206\u6790\u5728\u4e2d\u56fd(chinawebanalytics)<br><\/p>\n\n\n\n<p>\u5b8b\u661f\uff0c\u7cfb\u56fd\u5185\u9886\u5148\u7684\u4e92\u8054\u7f51\u6570\u636e\u54a8\u8be2\u673a\u6784\u201c\u7eb7\u6790\u54a8\u8be2\u201d\u521b\u59cb\u4eba\u3002<br>\u5b8b\u661f\u662f\u6570\u636e\u5316\u4e92\u8054\u7f51\u8425\u9500\u4e0e\u8fd0\u8425\u6700\u8d44\u6df1\u7684\u4ece\u4e1a\u8005\u548c\u884c\u4e1a\u610f\u89c1\u9886\u8896\uff0c\u9633\u72ee\u5a92\u4f53\u96c6\u56e2\u7279\u8058\u987e\u95ee\uff0c\u767e\u5ea6\u96c6\u56e2\u987e\u95ee\u4e0e\u94bb\u77f3\u8bb2\u5e08\uff0c\u817e\u8baf\u661f\u6cb3\u8ba1\u5212\u987e\u95ee\uff0cGoogle mLab\u987e\u95ee\uff0c\u5317\u4eac\u822a\u7a7a\u822a\u5929\u5927\u5b66\u7279\u8058\u6559\u6388\uff0c\u524d\u9633\u72ee\u5a92\u4f53\u96c6\u56e2\u6570\u636e\u3001\u6280\u672f\u4e0e\u521b\u65b0\u4e8b\u4e1a\u90e8\u603b\u7ecf\u7406\uff0c\u524dAdobe Omniture Business Unit\u4e9a\u592a\u533a\u9996\u5e2d\u5546\u4e1a\u54a8\u8be2\u987e\u95ee\u3002<br><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u5e02\u573a\u8425\u9500\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\/22535.html\">\u589e\u957f\u9ed1\u5ba2\u3001\u54c1\u6548\u5408\u4e00\u3001\u79c1\u57df\u6d41\u91cf\uff0c\u8425\u9500\u70ed\u8bcd\u80cc\u540e\u7684\u903b\u8f91<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\/22489.html\">\u4e09\u5f20\u8868\u683c\u544a\u8bc9\u4f60\u589e\u957f\u9ed1\u5ba2CGO\u600e\u4e48\u505a\u8fd0\u8425\u6570\u636e\u5206\u6790\u3009\u3009<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/product\/22566.html\">\u4ea7\u54c1\u589e\u957f\uff1a\u5982\u4f55\u786e\u5b9a\u4ea7\u54c1\u7684\u8fd0\u8425\u73a9\u6cd5<\/a> 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