{"id":22331,"date":"2019-07-05T19:43:45","date_gmt":"2019-07-05T11:43:45","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=22331"},"modified":"2021-06-09T18:10:38","modified_gmt":"2021-06-09T10:10:38","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%e5%85%b3%e9%94%ae%e8%af%8d%e4%bc%98%e5%8c%96%e6%8e%a8%e5%b9%bf%e8%90%a5%e9%94%80%e6%8a%80%e5%b7%a7","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/22331.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\u5173\u952e\u8bcd\u4f18\u5316\u63a8\u5e7f\u8425\u9500\u6280\u5de7"},"content":{"rendered":"\n<p>     <\/p>\n\n\n\n<p>\u4e86\u89e3<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" title=\"\u5c0f\u7ea2\u4e66\" target=\"_blank\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u63a8\u8350\u539f\u7406\u7684\u5e94\u8be5\u77e5\u9053\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4e0a\u9762\u7684\u6bcf\u4e00\u7bc7\u7b14\u8bb0\u90fd\u662f\u6709\u673a\u4f1a\u5728\u7b2c\u4e00\u987a\u4f4d\u5c55\u73b0\u5728\u5ba2\u6237\u9762\u524d\u7684\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u8bf4\u7684\u6392\u540d\u9760\u524d\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u641c\u7d22\u5173\u952e\u8bcd\u7b14\u8bb0\u6392\u540d\u9760\u524d\u3002<\/p>\n\n\n\n<p><strong>\u90a3\u4e48\uff0c\u505a\u5173\u952e\u8bcd\u6392\u540d\u6709\u6ca1\u6709\u5fc5\u8981\uff1f<\/strong><\/p>\n\n\n\n<p>\u5f53\u54c1\u724c\u672c\u8eab\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u7684\u7b14\u8bb0\u3001\u66dd\u5149\u8fbe\u5230\u4e00\u5b9a\u7684\u7a0b\u5ea6\uff0c\u505a\u7b14\u8bb0\u4f18\u5316\u6392\u540d\u4e3a\u4e86\u8ba9\u7528\u6237\u54c1\u724c\u5728\u641c\u7d22\u65f6\u5f97\u5230\u66f4\u597d\u7684\u5c55\u73b0\uff0c\u5f62\u6210\u826f\u597d\u7684\u54c1\u724c\u8ba4\u77e5\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u65f6\u5019\u505a\u5173\u952e\u8bcd\u4f18\u5316\u5f62\u6210\u4e00\u5b9a\u7684\u54c1\u724c\u79ef\u6dc0\u6548\u679c\u662f\u975e\u5e38\u5fc5\u8981\u7684\uff0c\u8fd9\u53ef\u4ee5\u505a\u7b14\u8bb0\u6392\u540d\u4f18\u5316\uff0c\u600e\u4e48\u505a\u80fd\u8fbe\u5230\u4f18\u5316\u7684\u7ed3\u679c\u5c31\u8981\u7efc\u5408\u5206\u6790\u4e86\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u4eba\u95ee\u5927\u53d4\uff0c\u5c0f\u7ea2\u4e66\u600e\u4e48\u505a\u5173\u952e\u8bcd\u641c\u7d22\u6392\u540d\uff1f\u4e00\u8d77\u6765\u770b\u770b\u5c0f\u7ea2\u4e66\u7684\u5173\u952e\u8bcd\u6392\u540d\u5f15\u6d41\u79d8\u7c4d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"506\" height=\"326\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190508221149-9.png\" alt=\"\" class=\"wp-image-22334\"\/><\/figure><\/div>\n\n\n\n<p><strong><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6%e5%85%b3%e9%94%ae%e8%af%8d\" title=\"\u5c0f\u7ea2\u4e66\u5173\u952e\u8bcd\" target=\"_blank\">\u5c0f\u7ea2\u4e66\u5173\u952e\u8bcd<\/a><\/span>\u6392\u540d\u4f18\u5316\u4e4b\u57fa\u7840\u7bc7<\/strong><\/p>\n\n\n\n<p>\u4e3a\u4f55\u8bf4\u5c0f\u7ea2\u4e66\u4e2d\u7684\u5173\u952e\u8bcd\u80fd\u591f\u4f7f\u7b14\u8bb0\u6392\u540d\u9760\u524d\u5462?\u5047\u8bbe\u6211\u4eec\u5f53\u60f3\u8981\u4e70\u9762\u819c\u7684\u65f6\u5019\uff0c\u90a3\u4e48\u6211\u4eec\u4fbf\u4f1a\u53bb\u5c0f\u7ea2\u4e66\u4e0a\u641c\u7d22\u9762\u819c\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u81ea\u52a8\u63d0\u53d6\u7b14\u8bb0\u4e2d\u7684\u5173\u952e\u8bcd\uff0c\u5c06\u6587\u7ae0\u4e2d\u542b\u6709\u9762\u819c\u7684\u7b14\u8bb0\u53cd\u9988\u7ed9\u6211\u4eec\u3002<\/p>\n\n\n\n<p>\u544a\u8bc9\u6211\u4eec\u6240\u6709\u5305\u542b\u9762\u819c\u5185\u5bb9\u7684\u7b14\u8bb0\uff0c\u6211\u4eec\u81ea\u7136\u4e5f\u5c31\u4f1a\u6839\u636e\u5c0f\u7ea2\u4e66\u6240\u7ed9\u7684\u63a8\u8350\u53bb\u7ffb\u9605\u8fd9\u4e9b\u7b14\u8bb0\uff0c\u8fd9\u4e9b\u7b14\u8bb0\u5728\u8fd9\u6837\u7684\u67e5\u770b\u4e2d\uff0c\u6392\u540d\u81ea\u7136\u4e5f\u5c31\u4f1a\u6e10\u6e10\u5730\u9760\u524d\u4e86\u3002<\/p>\n\n\n\n<p>\u800c\u5728\u8fd9\u5176\u4e2d\u8d77\u91cd\u8981\u4f5c\u7528\u7684\u4fbf\u662f\u6211\u4eec\u6240\u641c\u7d22\u7684\u5173\u952e\u8bcd\uff0c\u540c\u6837\u7684\u9053\u7406\u6211\u4eec\u5199\u7b14\u8bb0\u65f6\u7684\u5173\u952e\u8bcd\u4e5f\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>1.\u5c01\u9762\u56fe\u7247<\/strong><\/p>\n\n\n\n<p>\u9996\u9875\u8981\u505a\u5230\u5438\u6536\u4eba\uff0c\u7b2c\u4e00\u5f20\u56fe\u662f\u975e\u5e38\u91cd\u8981\uff0c\u73b0\u4eca\u793e\u4f1a\u662f\u4e00\u4e2a\u770b\u8138\u7684\u65f6\u671f\uff0c\u95e8\u9762\u8981\u662f\u505a\u597d\u4e86\u3002<\/p>\n\n\n\n<p>\u518d\u914d\u5408\u4e00\u4e9b\u9002\u91cf\u7684\u6280\u672f\u6539\u5584\uff0c\u7b49\u6570\u636e\u7684\u5b8c\u5584\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u81ea\u4f46\u662f\u7136\u4f1a\u5438\u6536\u5176\u4ed6\u7684\u4eba\u89c2\u770b\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\u8fd8\u6709\u5c31\u662f\u5185\u5bb9\u8981\u5438\u5f15\u4eba\u773c\u7403\u7684\u611f\u89c9\u3002<\/p>\n\n\n\n<p><strong>2.\u6807\u9898\u4f18\u5316<\/strong><\/p>\n\n\n\n<p>\u6807\u9898\u662f\u4f5c\u4e3a\u4f60\u80fd\u4e0d\u80fd\u88ab\u641c\u7d22\u7684\u91cd\u8981\u4f9d\u636e\u3002<\/p>\n\n\n\n<p>\u6807\u9898\u662f\u5f88\u91cd\u8981,\u5982\u679c\u9996\u9875\u662f\u95e8\u9762\u7684\u8bdd\uff0c\u90a3\u4e48\u6807\u9898\u5c31\u662f\u4e00\u5757\u6572\u95e8\u7816\uff0c\u4e0d\u8981\u5c0f\u770b\u6807\u9898\u7684\u4f5c\u7528\uff0c\u4e0d\u8981\u968f\u610f\u7684\u8d77\u6807\u9898\u7684\u540d\u5b57\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u7cfb\u7edf\u4f1a\u4f9d\u636e\u4f60\u7684\u6807\u9898\u5f15\u8350\u7ed9\u641c\u7d22\u7684\u7528\u6237\uff0c\u8fd9\u53ef\u5bf9\u4f60\u7684\u7b14\u8bb0\u88ab\u641c\u7d22\u5230\u7684\u7684\u51e0\u7387\u7684\u591a\u5c11\u662f\u5f88\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<p><strong>3.\u5173\u952e\u8bcd\u5e03\u5c40\u53ca\u5185\u5bb9\u4f18\u5316<\/strong><\/p>\n\n\n\n<p>\u6bcf\u4e2a\u6587\u7ae0\u4e3b\u9898\u90fd\u53ea\u56f4\u7ed5\u7740\u4e00\u4e2a\u5173\u952e\u8bcd<\/p>\n\n\n\n<p>\u7528\u6237\u5c31\u662f\u901a\u8fc7\u5173\u952e\u8bcd\u6765\u641c\u7d22\u81ea\u5df1\u60f3\u8981\u7684\u5185\u5bb9\uff0c\u5c0f\u7ea2\u4e66\u6536\u96c6\u7b14\u8bb0\u7684\u65f6\u5019\u90fd\u53ea\u6536\u96c6\u5f00\u5934\u548c\u7ed3\u5c3e\u7684\u5173\u952e\u8bcd\u6765\u7684\u3002<\/p>\n\n\n\n<p>\u7b14\u8bb0\u7684\u5173\u952e\u8bcd\u5e03\u5c40\u5408\u7406,\u90a3\u4e48\u4ed6\u7684\u6392\u540d\u5c31\u4f1a\u5728\u524d\u9762\uff0c\u8d8a\u9760\u524d\u7684\u6392\u540d\u9605\u8bfb\u7684\u4eba\u8d8a\u591a,\u65f6\u95f4\u4e45\u4e86\uff0c\u6392\u540d\u81ea\u7136\u4f1a\u8d8a\u6765\u8d8a\u597d\u3002<\/p>\n\n\n\n<p>\u7b14\u8bb0\u7684\u4e13\u4e1a\u5ea6\u5fc5\u9700\u8981\u9ad8\uff0c\u5171\u4eab\u51fa\u6765\u7684\u7b14\u8bb0\u9700\u8981\u6709\u95ea\u5149\u70b9\uff0c\u6709\u4ef7\u503c\uff0c\u662f\u771f\u7684\u4f1a\u7ed9\u770b\u7b14\u8bb0\u7684\u7528\u6237\u5e26\u6765\u6216\u591a\u6216\u5c11\u7684\u5e2e\u52a9\uff0c\u8fd9\u6837\u5199\u51fa\u6765\u7684\u7b14\u8bb0\u5185\u5bb9\u4e30\u5bcc,\u65b9\u6cd5\u5b9e\u7528,\u7b14\u8bb0\u6392\u540d\u4e00\u5b9a\u4e0d\u4f1a\u4f4e\u3002<\/p>\n\n\n\n<p><strong>4.\u6807\u7b7e\u4f18\u5316<\/strong><\/p>\n\n\n\n<p>\u7cfb\u7edf\u4f1a\u901a\u8fc7\u6807\u7b7e\u63a8\u8350\u7ed9\u7ecf\u5e38\u9605\u8bfb\u8fd9\u65b9\u9762\u5173\u952e\u8bcd\u7684\u7528\u6237\u53bb\u9605\u8bfb\u3002\u6bd4\u65b9\u4f60\u5f15\u8350\u4e86\u4e00\u6b3e\u9762\u819c\uff0c\u90a3\u4e48\u7cfb\u7edf\u5c06\u4f1a\u81ea\u52a8\u5f15\u8350\u7ed9\u559c\u6b22\u62a4\u80a4\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u589e\u52a0\u7b14\u8bb0\u91cc\u7684\u6807\u7b7e\u5206\u5e03\uff0c\u8fd9\u5f71\u54cd\u7740\u4f60\u7b14\u8bb0\u7684\u9605\u8bfb\u91cf\u3002<\/p>\n\n\n\n<p><strong>5.\u8d26\u53f7\u6743\u91cd\u4f18\u5316<\/strong><\/p>\n\n\n\n<p>\u8d26\u53f7\u6743\u91cd\u4e0e\u7c89\u4e1d\u9605\u8bfb\u6570\u91cf\uff0c\u70b9\u8d5e\u6570\u91cf\uff0c\u73cd\u85cf\u6570\u91cf\u548c\u7b14\u8bb0\u6570\u91cf\u90fd\u6709\u5f88\u5927\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u7b49\u7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class=\"wp-image-22332\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e8c\u3001\u5c0f\u7ea2\u4e66\u6392\u540d\u5173\u952e\u8bcd\u4e4b\u6280\u672f\u4f18\u5316<\/strong><\/p>\n\n\n\n<p>\u7b49\u4f60\u6709\u4e86\u597d\u7684\u6587\u6848,\u5728\u6b64\u6839\u672c\u4e0a\u8fdb\u4e00\u6b65\u6539\u5584\u6392\u540d\u548c\u6570\u636e\u3002\u524d\u671f\u6709\u4e00\u5b9a\u7684\u9605\u8bfb\u91cf\u5e76\u79ef\u7d2f\u4e86\u4eba\u6c14\uff0c\u8ba9\u540e\u7eed\u53ef\u4ee5\u7a33\u6b65\u8fdb\u6b65\u3002<\/p>\n\n\n\n<p><strong>\u4e09\u3001\u5c0f\u7ea2\u4e66\u6392\u540d\u89c4\u5219\u4e0e\u7b97\u6cd5<\/strong><\/p>\n\n\n\n<p>\u8bf4\u5b9e\u8bdd,\u5c0f\u7ea2\u4e66\u7684\u6392\u540d\u662f\u5f88\u7b80\u5355\uff0c\u53ea\u8981\u5c0f\u7ea2\u4e66\u7684\u7b14\u8bb0\u6709\u4e86\u641c\u7d22\u70b9\u51fb\u7387\u3001\u53cc\u51fb\u7684\u70b9\u8d5e\u7387\u3001\u8bc4\u8bba\u7387\uff0c\u8fd9\u6837\u4f60\u7684\u6392\u540d\u5c31\u597d\u4e0a\u5347\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e9b\u8981\u7d20\u5f53\u4e2d\uff0c\u6700\u91cd\u8981\u7684\u662f\u70b9\u51fb\u7387,\u70b9\u51fb\u7387\u9ad8\u4e86\uff0c\u6392\u540d\u5c31\u4e0a\u53bb\u4e86\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u4e3a\u6211\u5927\u5bb6\u603b\u7ed3\u4e86\u4e00\u4e2a\u516c\u5f0f\uff1a<\/p>\n\n\n\n<p><strong>\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u70b9\u51fb\u91cf\/\u5c0f\u7ea2\u4e66\u5173\u952e\u8bcd\u7684\u641c\u7d22\u91cf=\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u7684\u70b9\u51fb\u7387<\/strong><\/p>\n\n\n\n<p>\u800c\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u70b9\u51fb\u7387=\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u70b9\u51fb\u91cf\/\u5c0f\u7ea2\u4e66\u5173\u952e\u8bcd\u641c\u7d22\u91cf\uff0c\u8fd9\u662f\u5c0f\u7ea2\u4e66\u5173\u952e\u8bcd\u6392\u540d\u7684\u6838\u5fc3\u7b97\u6cd5\uff0c\u5176\u4ed6\u7684\u53cc\u51fb\u70b9\u8d5e\u7387\u8fd8\u6709\u8bc4\u8bba\u7387\u4e5f\u662f\u4e00\u6837\u7684\u7b97\u6cd5\u54e6\u3002<\/p>\n\n\n\n<p><strong>\u6709\u4e86\u4f18\u8d28\u7684\u5185\u5bb9\u4e4b\u540e\u8be5\u5982\u4f55\u7b56\u5212\u4e00\u573a\u9ad8\u6548\u76ca\u7684\u63a8\u5e7f\uff1f<\/strong><\/p>\n\n\n\n<p><strong>1.\u9ad8\u8d28\u91cfKOL\u9009\u62e9<\/strong><\/p>\n\n\n\n<p>\u7b5b\u9009\u9ad8\u8d28\u91cf\u7684\u6743\u91cd\u8d26\u53f7\uff0c\u6309\u7167\u535a\u4e3b\u64c5\u957f\u9886\u57df\u3001\u7c89\u4e1d\u4eba\u7fa4\u7b49\u6311\u9009\u4e0e\u54c1\u724c\u4ea7\u54c1\u6807\u7b7e\u543b\u5408\u5ea6\u9ad8\u7684\u5c0f\u7ea2\u4e66\u8fbe\u4eba\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u79ef\u7d2f\u7c89\u4e1d\u7684\u5fe0\u8bda\u5ea6\u8fdc\u8fdc\u6bd4\u5339\u914d\u5ea6\u4f4e\u7684\u8fbe\u4eba\u7684\u9ad8\uff0c\u66f4\u5bb9\u6613\u5728<span 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