{"id":21469,"date":"2019-06-05T10:08:05","date_gmt":"2019-06-05T02:08:05","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=21469"},"modified":"2019-06-05T10:08:07","modified_gmt":"2019-06-05T02:08:07","slug":"kol%e7%a7%8d%e8%8d%89%e8%90%a5%e9%94%80%ef%bc%8c%e5%81%9a%e5%a5%bd%e8%bf%993%e7%82%b9%e5%b0%b1%e5%a4%9f%e4%ba%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/21469.html","title":{"rendered":"KOL\u79cd\u8349\u8425\u9500\uff0c\u505a\u597d\u8fd93\u70b9\u5c31\u591f\u4e86"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u5728\u793e\u4f1a\u5316\u5a92\u4f53\u73af\u5883\u4e0b\uff0c\u54c1\u724c\u8425\u9500\u63a8\u5e7f\u81ea\u7136\u4e0d\u80fd\u50cf\u4ee5\u5f80\u90a3\u6837\uff0c\u5236\u4f5c\u7269\u6599\u4ee5\u540e\u5927\u9762\u79ef\u6295\u653e\u5c31\u80fd\u9ad8\u6795\u65e0\u5fe7\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u4fe1\u606f\u4f20\u64ad\u8d8a\u6765\u8d8a\u7f51\u7edc\u5316\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kol\" title=\"KOL\" target=\"_blank\">KOL<\/a><\/span>\u6210\u4e3a\u4e86\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u91cd\u8981\u8282\u70b9\uff0c\u987a\u7406\u6210\u7ae0\uff0cKOL\u4fbf\u6210\u4e3a\u4e86\u54c1\u724c\u63a8\u5e7f\u7684\u5e38\u89c4\u624b\u6bb5\u3002<\/p>\n\n\n\n<p>\u867d\u7136KOL\u6295\u653e\u5df2\u7ecf\u6210\u4e3a\u8425\u9500\u6807\u914d\uff0c\u4f46\u5728\u5177\u4f53\u7684\u5b9e\u64cd\u8fc7\u7a0b\u4e2d\uff0c\u540c\u6837\u7684\u9884\u7b97\u7ed3\u679c\u53ef\u80fd\u5343\u5dee\u4e07\u522b\uff0c\u806a\u660e\u7684\u54c1\u724c\u61c2\u5f97\u627e\u5230\u7528\u6237\u7684\u75db\u70b9\u3001\u75d2\u70b9\uff0c\u4ee5\u5c0f\u535a\u5927\uff0c\u5728\u793e\u4ea4\u8206\u8bba\u7684\u6c34\u9762\u4e2d\u6380\u8d77\u9635\u9635\u6ce2\u6f9c\uff0c\u8fbe\u5230\u9500\u91cf\u4e0e\u58f0\u91cf\u7684\u53cc\u4e30\u6536\uff0c\u800c\u7f3a\u4e4f\u7ecf\u9a8c\u7684\u54c1\u724c\u5374\u5f80\u5f80\u6295\u5165\u4e86\u5927\u9884\u7b97\uff0c\u5374\u5f97\u4e0d\u5230\u56de\u54cd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"856\" height=\"395\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-79.png\" alt=\"\" class=\"wp-image-21470\"\/><\/figure>\n\n\n\n<p>\u201c\u53e3\u7ea2\u4e00\u54e5\u201d\u674e\u4f73\u7426\uff0c\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p>\u4e0d\u5c11\u4eba\u5728\u505a\u7535\u5546\u7c7b\u793e\u4f1a\u5316\u4f20\u64ad\u65f6\uff0c\u5f80\u5f80\u4f1a\u9762\u4e34\u4e09\u5ea7\u5927\u5c71\uff0c\u5206\u522b\u662f\uff1a<strong>\u4e92\u52a8\u4fc3\u6d3b\u96be\u3001\u5206\u4eab\u4f20\u64ad\u5dee\u3001\u9500\u552e\u8f6c\u5316\u4f4e\u3002<\/strong>\u90a3\u4e48\u5982\u4f55\u624d\u80fd\u5728\u793e\u4f1a\u5316\u4f20\u64ad\u4e2d\uff08\u5c24\u5176\u662fKOL\u4f20\u64ad\u4e2d\uff09\u83b7\u5f97\u6700\u4f73\u6548\u679c\u5462\uff1f\u5982\u4f55\u624d\u80fd\u5b9e\u73b0\u58f0\u91cf\u7684\u4ee5\u5c0f\u535a\u5927\u5462\uff1f<\/p>\n\n\n\n<p>\u4e0b\u9762\u6765\u5206\u4eab\u5982\u4f55\u901a\u8fc7<strong>\u4fc3\u8fdbUGC\u3001\u523a\u6fc0\u4e3b\u52a8\u8f6c\u53d1\u3001\u4f18\u5316\u79cd\u8349\u6548\u679c<\/strong>\u4e09\u4e2a\u65b9\u9762\u5b9e\u73b0\u4f20\u64ad\u6548\u679c\u6700\u4f18\u5316\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">1<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u5982\u4f55\u4fc3\u8fdbUGC\uff0c\u5f62\u6210\u793e\u4ea4\u4e92\u52a8\u58f0\u91cf\uff1f<\/strong><\/p>\n\n\n\n<p>\u793e\u4f1a\u5316\u8425\u9500\u63a8\u5e7f\u7684\u4f18\u52bf\u5728\u4e8e<strong>\u7528\u6237\u7684\u5b9e\u65f6\u4e92\u52a8\u4e0e\u4e8c\u6b21\u4f20\u64ad<\/strong>\uff0c\u8fd9\u4e5f\u610f\u5473\u7740UGC\u4e92\u52a8\u91cf\u662f\u5e7f\u544a\u6295\u653e\u7684\u4e00\u4e2a\u91cd\u8981\u76ee\u6807\uff0c\u53ea\u6709\u901a\u8fc7UGC\u624d\u80fd\u5b9e\u73b0\u54c1\u724c\u5728\u7528\u6237\u4e4b\u95f4\u7684\u53e3\u53e3\u76f8\u4f20\u3002\u90a3\u4e48\u5982\u4f55\u4fc3\u8fdb\u7528\u6237UGC\u5462\uff1f<\/p>\n\n\n\n<p><strong>\u65b9\u6cd51\u3001\u901a\u8fc7\u5177\u4f53\u6545\u4e8b\u5e26\u51fa\u4ea7\u54c1<\/strong><\/p>\n\n\n\n<p>\u8d8a\u662f\u4eba\u683c\u5316\u7684\u6295\u653e\u8d8a\u80fd\u6fc0\u8d77\u6f5c\u5728\u7528\u6237\u7684\u8868\u8fbe\u6b32\u671b\uff0c\u800c\u4eba\u683c\u5316\u6295\u653e\u7684\u91cd\u8981\u6280\u5de7\u9664\u4e86\u5bfb\u627e\u5339\u914d\u7684KOL\u3001\u81ea\u5a92\u4f53\u5916\uff0c\u5c31\u662f\u901a\u8fc7\u8bf4\u6545\u4e8b\u3001\u8bf4\u5177\u4f53\u4e8b\u4f8b\u7684\u65b9\u5f0f\u8fdb\u884c\u4ea7\u54c1\u5ba3\u4f20\u3002\u53ea\u6709\u8fd9\u6837\u8f6f\u6027\u690d\u5165\uff0c\u7528\u6237\u624d\u80fd\u5728\u5177\u4f53\u8bbe\u5b9a\u573a\u666f\u4e2d\u5bfb\u627e\u5230\u5171\u9e23\uff0c\u6fc0\u8d77\u7528\u6237UGC\u7684\u521b\u4f5c\u6b32\u53ca\u5206\u4eab\u6b32\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"878\" height=\"461\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-80.png\" alt=\"\" class=\"wp-image-21471\"\/><\/figure>\n\n\n\n<p>\u63fd\u80dc\u4f5c\u54c1\u4e09\u6652\uff0c\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p><strong>\u65b9\u6cd52\u3001\u8de8\u5e73\u53f0\u591a\u70b9\u8986\u76d6<\/strong><\/p>\n\n\n\n<p>\u5728\u5982\u4eca\u8fd9\u4e2a\u5a92\u4f53\u788e\u7247\u5316\u7684\u65f6\u4ee3\uff0c<strong>\u7528\u6237\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u9700\u8981\u591a\u6b21\u7684\u89e6\u8fbe\u4f20\u64ad\uff0c<\/strong>\u7528\u6237\u7684\u5206\u4eab\u521b\u4f5c\u6b32\u671b\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\uff0c\u7528\u6237\u5728\u670b\u53cb\u5708\u770b\u5230\u4e00\u4f4d\u597d\u53cb\u8f6c\u53d1\u67d0\u7bc7\u6587\u7ae0\u5e76\u4e0d\u4f1a\u8ba9\u4ed6\u6709\u6253\u5f00\u6216\u8bc4\u8bba\u7684\u6b32\u671b\uff0c\u4f46\u591a\u4e2a\u597d\u53cb\u96c6\u4e2d\u8f6c\u53d1\u65f6\uff0c\u5c31\u4f1a\u6fc0\u53d1\u8d77UGC\u53ca\u8bc4\u8bba\u6b32\u671b\u3002<\/p>\n\n\n\n<p>\u4e5f\u6b63\u662f\u56e0\u6b64\uff0c<strong>\u54c1\u724c\u7684\u6295\u653e\u9700\u8981\u8de8\u5e73\u53f0\u3001\u591a\u89e6\u70b9\u5730\u8fdb\u884c\u8986\u76d6\u89e6\u8fbe<\/strong>\u3002\u5c24\u5176\u662f\u5bf9\u4e8e\u5feb\u6d88\u3001\u7f8e\u5986\u3001\u6570\u7801\u7b49\u5927\u578b\u6d88\u8d39\u54c1\u54c1\u724c\uff0c\u4e0d\u5e94\u8be5\u628a\u76ee\u6807\u5c40\u9650\u5728\u7279\u5b9a\u573a\u666f\u4e0b\u7684\u51fb\u7a7f\uff0c\u8fd8\u9700\u8981\u8fdb\u884c\u5927\u9762\u79ef\u5730\u591a\u70b9\u94fa\u76d6\u3002<\/p>\n\n\n\n<p><strong>\u65b9\u6cd53\u3001\u91cd\u70b9\u6295\u653e\u4eba\u683c\u5316\u81ea\u5a92\u4f53<\/strong><\/p>\n\n\n\n<p>\u5728\u81ea\u5a92\u4f53\u7684\u6295\u653e\u9009\u62e9\u4e0a\u91cd\u70b9\u6ce8\u610f\u529b\u9700\u8981\u653e\u5728<strong>\u4eba\u683c\u5316\u7684KOL\/\u81ea\u5a92\u4f53<\/strong>\u8eab\u4e0a\uff0c\u901a\u5e38\u6765\u8bf4\u4eba<strong>\u683c\u5316\u7a0b\u5ea6\u8d8a\u9ad8\uff0c\u8be5KOL\u7684\u7528\u6237\u7c98\u6027\u3001\u5e26\u8d27\u80fd\u529b\u3001\u7559\u8a00\u4e92\u52a8\u5c31\u4f1a\u8d8a\u5f3a<\/strong>\uff0c\u800c\u8d44\u8baf\u6574\u5408\u7c7b\u3001\u4fe1\u606f\u5206\u4eab\u7c7b\u7684\u8d26\u53f7\u5c31\u4f1a\u7a0d\u5f31\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"974\" height=\"611\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-81.png\" alt=\"\" class=\"wp-image-21472\"\/><\/figure>\n\n\n\n<p>\u6296\u97f3\u535a\u4e3b\u201d\u591a\u4f59\u548c\u6bdb\u6bdb\u59d0\u201c\uff0c\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p style=\"text-align:center\">2<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u5982\u4f55\u6fc0\u53d1KOL\u4e3b\u52a8\u8f6c\u53d1\uff0c\u83b7\u5f97\u989d\u5916\u66dd\u5149\uff1f<\/strong><\/p>\n\n\n\n<p>\u8981\u60f3\u901a\u8fc7\u4e00\u5b9a\u9884\u7b97\u8fbe\u5230\u4e2d\u89c4\u4e2d\u77e9\u7684\u65e2\u5b9a\u6548\u679c\u5176\u5b9e\u5e76\u4e0d\u96be\uff0c\u4f46<strong>\u5982\u4f55\u83b7\u5f97\u4f20\u64ad\u589e\u91cf\u624d\u662f\u8003\u9a8c\u54c1\u724c\u63a8\u5e7f\u65b9\u7684\u5730<\/strong>\u65b9\uff0c\u4f20\u64ad\u589e\u91cf\u7684\u83b7\u5f97\u4e2d\u4e00\u822c\u5206\u4e3a\u4e24\u79cd\uff1a<strong>\u666e\u901a\u7528\u6237\u7684\u4e3b\u52a8\u8f6c\u53d1\u3001KOL\u7684\u4e3b\u52a8\u8f6c\u53d1\u3002<\/strong><\/p>\n\n\n\n<p>\u770b\u4e0a\u53bb\u505a\u597d\u666e\u901a\u7528\u6237\u7684\u4e3b\u52a8\u8f6c\u53d1\u80fd\u591f\u4e3a\u4f20\u64ad\u5e26\u6765\u66f4\u597d\u7684\u6548\u679c\uff0c\u4f46\u4e8b\u5b9e\u4e0a\uff0cKOL\u7684\u4e3b\u52a8\u8f6c\u53d1\u5bf9\u54c1\u724c\u63a8\u5e7f\u624d\u66f4\u52a0\u91cd\u8981\uff0c\u56e0\u4e3aKOL\u53ef\u4ee5\u8ba9\u54c1\u724c\u4fe1\u606f\u5b9e\u73b0\u7834\u5708\u7684\u4f20\u64ad\uff0c\u540c\u65f6KOL\u4e3b\u52a8\u8f6c\u53d1\u7684\u6807\u51c6\u6bd4\u666e\u901a\u7528\u6237\u8981\u9ad8\uff0c\u56e0\u6b64\u5982\u679c\u83b7\u5f97KOL\u7684\u4e3b\u52a8\u8f6c\u53d1\uff0c\u54c1\u724c\u66dd\u5149\u4f1a\u6307\u6570\u7ea7\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5982\u4f55\u6fc0\u53d1KOL\u7684\u4e3b\u52a8\u8f6c\u53d1\u5462\uff1f<\/p>\n\n\n\n<p><strong>\u65b9<\/strong><strong>\u6cd51\u3001\u5927\u54c1\u724c+\u4f18\u8d28\u5185\u5bb9<\/strong><\/p>\n\n\n\n<p>\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u53ea\u6709\u5185\u5bb9\u8db3\u591f\u4f18\u8d28\u3001\u54c1\u724c\u8db3\u591f\u5927\u624d\u4f1a\u5438\u5f15\u672a\u6295\u653e\u7684KOL\u4e3b\u52a8\u8f6c\u53d1\uff0c\u4e00\u65b9\u9762KOL\u4e5f\u5bb3\u6015\u4e3a\u4e0d\u77e5\u540d\u54c1\u724c\u8fdb\u884c\u4e2a\u4eba\u80cc\u4e66\u5bfc\u6d41\uff0c\u53e6\u4e00\u65b9\u9762\u5185\u5bb9\u8db3\u591f\u4f18\u8d28\u624d\u80fd\u5f3a\u5316KOL\u5728\u793e\u4ea4\u5a92\u4f53\u4e2d\u7684\u4e2a\u4eba\u4eba\u8bbe\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"819\" height=\"463\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-82.png\" alt=\"\" class=\"wp-image-21473\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p><strong>\u65b9\u6cd52\u3001\u54c1\u724c\u6295\u653e\u8fbe\u5230\u4e34\u754c<\/strong><\/p>\n\n\n\n<p>KOL\u7684\u4e3b\u52a8\u8f6c\u53d1\u5e76\u4e0d\u4f1a\u6210\u4e3a\u4f20\u64ad\u4e2d\u96ea\u4e2d\u9001\u70ad\u7684\u89d2\u8272\uff0c\u4e0d\u80fd\u6307\u671b\u5728\u6ca1\u6709\u521d\u59cb\u6295\u653e\u7684\u60c5\u51b5\u4e0b\u901a\u8fc7\u6253\u9020\u5185\u5bb9\u5438\u5f15KOL\u4e3b\u52a8\u4f20\u64ad\u4e00\u4e3e\u6210\u540d\u3002<\/p>\n\n\n\n<p>\u66f4\u73b0\u5b9e\u7684\u60c5\u51b5\u662f\uff0cKOL\u4e3b\u52a8\u8f6c\u53d1\u662f\u9526\u4e0a\u6dfb\u82b1\uff0c\u9700\u8981\u54c1\u724c\u81ea\u8eab\u5728\u793e\u4ea4\u7f51\u7edc\u4e2d\u5df2\u7ecf\u5b9e\u73b0\u4e00\u5b9a\u7684\u4f20\u64ad\u58f0\u91cf\uff0c\u518d\u5bfb\u627e\u7834\u5708\u7684\u53ef\u80fd\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u6765\u8bf4\uff0cKOL\u4e3b\u52a8\u8f6c\u53d1\u66f4\u5229\u4e8e\u5927\u54c1\u724c\u3001\u5927IP\u7684\u6269\u5927\u4f20\u64ad\uff0c\u4ece\u4f20\u64ad\u5b9e\u8df5\u4e0a\u6765\u770b\u4e5f\u786e\u5b9e\u5982\u6b64\uff0c\u56e0\u4e3aKOL\u4e3b\u52a8\u8f6c\u53d1\u800c\u201c\u4e00\u6218\u6210\u540d\u201d\u7684\u5c0f\u54c1\u724c\u5c48\u6307\u53ef\u6570\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">3<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u5982\u4f55\u5b9e\u73b0\u4ea7\u54c1\u79cd\u8349\uff0c\u54c1\u6548\u7ed3\u5408\uff1f<\/strong><\/p>\n\n\n\n<p>\u54c1\u6548\u5408\u4e00\u624d\u662f\u7ebf\u4e0a\u7535\u5546\u63a8\u5e7f\u6700\u91cd\u8981\u7684\u96be\u9898\uff0c<strong>\u5982\u4f55\u5728\u62e5\u6709\u58f0\u91cf\u7684\u540c\u65f6\u4fc3\u8fdb\u9500\u91cf<\/strong>\uff0c\u8fd9\u4e2a\u95ee\u9898\u5728\u8425\u9500\u4e1a\u754c\u4e5f\u4e0d\u65ad\u88ab\u62ff\u51fa\u6765\u53cd\u590d\u8ba8\u8bba\u3002<\/p>\n\n\n\n<p>\u4f46\u65e0\u8bba\u5982\u4f55\uff0c\u5bf9\u4e8e\u62e5\u6709\u7535\u5546\u6e20\u9053\u7684\u4ea7\u54c1\u800c\u8a00\uff0c\u9500\u552e\u4e00\u5b9a\u662f\u54c1\u724c\u7684\u7ec8\u6781\u76ee\u6807\u4e4b\u4e00\u3002\u90a3\u4e48\u5982\u4f55\u624d\u80fd\u6709\u6548\u5b9e\u73b0\u54c1\u6548\u5408\u4e00\u5462\uff1f<\/p>\n\n\n\n<p><strong>\u65b9\u6cd51\u3001\u4f18\u5316\u79cd\u8349\u56fe\u6587\u7ed3\u6784<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u5e26\u8d27\u91cd\u70b9\u9700\u8981\u201c\u79cd\u8349\u6587\u201d\u7684\u8f85\u52a9\uff0c\u800c\u826f\u597d\u7684\u201c\u79cd\u8349\u6587\u201d\u7ed3\u6784\u80fd\u591f\u6709\u6548\u5e26\u52a8\u4ea7\u54c1\u7684\u5438\u5f15\u529b\uff0c\u653e\u5927\u4ea7\u54c1\u7279\u70b9\u5b9e\u73b0\u7528\u6237\u8ba4\u540c\u3002<\/p>\n\n\n\n<p><strong>\u79cd\u8349\u6587\u7684\u7ecf\u5178\u7ed3\u6784\u4f1a\u5206\u4e3a\u4e09\u4e2a\u90e8\u5206\uff0c<\/strong>\u5206\u522b\u4e3a<strong>\u63a8\u8350\u9009\u62e9\u7406\u7531\u3001\u4ea7\u54c1\u529f\u80fd\u4ecb\u7ecd\u3001\u4f18\u60e0\u4fe1\u606f\u4f20\u8fbe<\/strong>\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u9700\u8981\u56fe\u6587\u5e76\u8302\u7684\u6574\u4f53\u89c2\u611f\uff0c\u82e5\u6709\u4e00\u70b9\u7f3a\u5931\u90fd\u4f1a\u5bf9\u6574\u4f53\u8f6c\u5316\u6709\u660e\u663e\u5f71\u54cd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"869\" height=\"482\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-83.png\" alt=\"\" class=\"wp-image-21474\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u201c\u79cd\u8349\u6587\u201d\u901a\u5e38\u4f1a\u4ee5\u4e00\u79cd\u4ea7\u54c1\u5408\u96c6\u63a8\u8350\u7684\u5f62\u5f0f\u5448\u73b0\u7ed9\u7528\u6237\uff0c\u56e0\u6b64\uff0c\u8f6c\u5316\u7684\u201c\u6f5c\u89c4\u5219\u201d\u5c31\u662f\u5728\u6267\u884c\u7684\u8fc7\u7a0b\u4e2d\u9700\u8981\u5c3d\u5feb\u5b9a\u7a3f\u786e\u8ba4\uff0c\u4ee5\u4fbf\u4e0eKOL\u3001\u6e20\u9053\u4e89\u53d6\u6e05\u5355\u9996\u4f4d\uff0c\u4ee5\u4fbf\u83b7\u5f97\u6700\u4f73\u7684\u66dd\u5149\u8f6c\u5316\u6548\u679c\u3002<\/p>\n\n\n\n<p><strong>\u65b9\u6cd52\u3001\u8bc4\u8bba\u533a\u63a7\u8bc4\u5f15\u5bfc<\/strong><\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u7528\u6237\u5728\u89c2\u770b\u5b8cKOL\u7684\u4e3b\u4f53\u5185\u5bb9\u540e\u8fd8\u4e60\u60ef\u67e5\u770b\u76f8\u5173\u7559\u8a00\u8bc4\u4ef7\uff0c\u800c\u7528\u6237\u81ea\u53d1\u7684\u7559\u8a00\u4f1a\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5f71\u54cd\u7528\u6237\u7684\u8d2d\u4e70\u51b3\u7b56\u3002\u56e0\u6b64\uff0cKOL\u6295\u653e\u4e0d\u80fd\u4ec5\u4ec5\u5f53\u505a\u4e00\u6b21\u6295\u653e\uff0c\u6295\u653e\u540e\u7684\u8206\u8bba\u5f15\u5bfc\u3001\u8bc4\u8bba\u8fd0\u8425\u4f18\u5316\u4e5f\u9700\u8981\u52a0\u4ee5\u91cd\u89c6\u3002<\/p>\n\n\n\n<p>\u5728\u5b9e\u64cd\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u5f80\u5f80\u9700\u8981<strong>\u81ea\u5df1\u51c6\u5907\u4f18\u8d28\u5185\u5bb9\u7559\u8a00\uff0c\u63d0\u524d\u4e0eKOL\u535a\u4e3b\u505a\u597d\u76f8\u5173\u6c9f\u901a<\/strong>\uff0c\u8fd9\u6837\u624d\u80fd\u5728\u8bc4\u8bba\u533a\u5360\u9886\u8206\u8bba\u4f18\u52bf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"733\" height=\"448\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/image-84.png\" alt=\"\" class=\"wp-image-21475\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n\n\n\n<p><strong>\u65b9\u6cd53\u3001\u5b9e\u65f6\u7528\u6237\u8206\u60c5\u76d1\u63a7<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u7559\u8a00\u5177\u6709\u6ede\u540e\u6027\uff0c\u56e0\u6b64\u54c1\u724c\u65b9\u5728\u63a8\u5e7f\u8fc7\u7a0b\u4e2d\u9700\u8981\u7ecf\u5e38\u505a\u76d1\u63a7\uff0c\u4ee5\u53d1\u73b0\u7528\u6237\u7684\u6f5c\u5728\u8d2d\u4e70\u96be\u9898\uff0c\u7279\u522b\u662f\u9488\u5bf9\u4e00\u4e9b\u7c98\u6027\u5f3a\u7684\u4e2d\u578bKOL\u7c89\u4e1d\u4ee5\u53ca\u7528\u6237\u753b\u50cf\u7a0d\u6709\u9519\u4f4d\u7684KOL\u7c89\u4e1d\uff0c\u4ed6\u4eec\u5f80\u5f80\u53ea\u9700\u8981\u201c\u4e34\u95e8\u4e00\u811a\u201d\uff0c\u5c31\u80fd\u5b9e\u73b0\u9ad8\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u5728\u8bc4\u8bba\u4e2d\u9047\u5230\u4e86\u7528\u6237\u72b9\u8c6b\u4e0d\u51b3\u3001\u6447\u6446\u4e0d\u5b9a\u7684\u60c5\u51b5\uff0c\u5c31\u53ef\u4ee5\u53ca\u65f6\u8054\u7cfb\u535a\u4e3b\uff0c\u4e8c\u6b21\u63a8\u9001\u76f8\u5173\u4f18\u60e0\u4fe1\u606f\uff0c\u53ca\u65f6\u8f6c\u5316\u201c\u4e2d\u95f4\u5ba2\u6237\u201d\u3002<\/p>\n\n\n\n<p>\u505a\u5230\u8fd9\u70b9\u770b\u4e0a\u53bb\u5bb9\u6613\uff0c\u4f46\u5374\u662f\u8003\u9a8c\u56e2\u961f\u6267\u884c\u529b\u7684\u5730\u65b9\u3002\u5728\u6267\u884c\u4e0a\uff0c\u56e2\u961f\u9700\u8981\u6bcf\u65e5\u603b\u7ed3\u76f8\u5173\u6570\u636e\u3001\u67e5\u770b\u65b0\u589e\u7559\u8a00\u3001\u6301\u7eed\u4f18\u5316\u5185\u5bb9\uff0c\u5e76\u901a\u8fc7\u7559\u8a00\u6765\u5bfb\u627e\u4ea7\u54c1\u7ed3\u5408\u70b9\u4ee5\u4fbf\u4e8c\u6b21\u4f20\u64ad\u3002<\/p>\n\n\n\n<p style=\"text-align:center\">4<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u7ed3\u8bed<\/strong><\/p>\n\n\n\n<p>\u793e\u4ea4\u5316\u4f20\u64ad\u5df2\u7ecf\u6210\u4e3a\u54c1\u724c\u7684\u4e3b\u6d41\u63a8\u5e7f\u65b9\u5f0f\uff0c\u4f46\u4e0d\u540c\u54c1\u724c\u5728\u76f8\u4f3c\u9884\u7b97\u4e0b\u7684\u6267\u884c\u6548\u679c\u4e5f\u53c2\u5dee\u4e0d\u9f50\u3002\u53ea\u6709\u505a\u597dUGC\u8bdd\u9898\u4e92\u52a8\u3001\u5bfb\u627e\u4f20\u64ad\u989d\u5916\u589e\u91cf\u3001\u505a\u597d\u79cd\u8349\u8f6c\u5316\u540e\uff0c\u624d\u80fd\u5b9e\u73b0\u793e\u4f1a\u5316\u4f20\u64ad\u6548\u679c\u7684\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1a\u63a7\u516b\u63a7\u63a7@<a>\u9e1f\u54e5\u7b14\u8bb0\uff08<\/a>niaoge8<a>\uff09<\/a><\/p>\n\n\n\n<p>PS\uff1a\u672c\u516c\u53f8\u627f\u63a5MCN\u76f8\u5173\u4e1a\u52a1\uff0c\u5982\uff1a\u4ee3\u5199\u4ee3\u53d1\uff0c\u8fbe\u4eba\u79cd\u8349\uff0c\u7ea2\u4eba\u63a2\u5e97\u7b49\uff1b\u540c\u65f6\u7ecf\u8425<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u7b14\u8bb0\u6392\u540d\uff0c\u4e0b\u62c9\u8bcd\u63a8\u8350\uff0c\u91d1\u51a0\u85af\uff0c\u6570\u636e\u4f18\u5316\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n<p>\u6b22\u8fce\u5fae\u4fe1\u6c9f\u901a\uff1a13910532512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a\u00a0<a href=\"https:\/\/www.growthhk.cn\/xiaohongshu\/20945.html\">\u5c0f\u7ea2\u4e66\uff1a\u54c1\u724c\u4e3b\u5982\u4f55\u5728\u5c0f\u7ea2\u4e66\u201c\u6709\u6548\u201d\u79cd\u8349<\/a>\u300b<\/li><li>\u300a\u00a0<a href=\"https:\/\/www.growthhk.cn\/product\/15061.html\">2\u4e2a\u6708APP\u5185UGC\u6307\u6807\u589e\u957f45.6%\uff0c\u6211\u662f\u600e\u4e48\u505a\u5230\u7684\uff1f<\/a>\u300b\u00a0<\/li><li>\u300a\u00a0<a href=\"https:\/\/www.growthhk.cn\/xiaohongshu\/21446.html\">\u5c0f\u7ea2\u4e66\u65b0\u89c4\uff1aMCN\u4e0eKOL\u662f\u4ec0\u4e48\u5173\u7cfb<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u793e\u4f1a\u5316\u5a92\u4f53\u73af\u5883\u4e0b\uff0c\u54c1\u724c\u8425\u9500\u63a8\u5e7f\u81ea\u7136\u4e0d\u80fd\u50cf\u4ee5\u5f80\u90a3\u6837\uff0c\u5236\u4f5c\u7269\u6599\u4ee5\u540e\u5927\u9762\u79ef\u6295\u653e\u5c31\u80fd\u9ad8\u6795\u65e0\u5fe7\u3002 \u968f\u7740\u4fe1\u606f\u4f20\u64ad\u8d8a\u6765\u8d8a\u7f51\u7edc\u5316\uff0cKOL\u6210\u4e3a\u4e86\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u91cd\u8981\u8282\u70b9\uff0c\u987a\u7406\u6210\u7ae0\uff0cKOL\u4fbf\u6210\u4e3a\u4e86\u2026<\/p>\n","protected":false},"author":243,"featured_media":21475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[3927,3907],"special":[],"class_list":["post-21469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-kol","tag-3907","entry"],"views":82350,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/21469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/243"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=21469"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/21469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/21475"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=21469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=21469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=21469"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=21469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}