{"id":21293,"date":"2019-06-03T12:23:14","date_gmt":"2019-06-03T04:23:14","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=21293"},"modified":"2019-06-03T12:23:16","modified_gmt":"2019-06-03T04:23:16","slug":"%e7%a7%8d%e8%8d%89%e7%bb%8f%e6%b5%8e%e6%9d%82%e8%8d%89%e4%b8%9b%e7%94%9f%ef%bc%8c%e7%bd%91%e7%ba%a2%e5%b8%a6%e8%b4%a7%e6%b0%b4%e5%86%9b%e6%b3%9b%e6%bb%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/21293.html","title":{"rendered":"\u201c\u79cd\u8349\u7ecf\u6d4e\u201d\u6742\u8349\u4e1b\u751f\uff0c\u7f51\u7ea2\u5e26\u8d27\u201c\u6c34\u519b\u201d\u6cdb\u6ee5"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u8fd1\u65e5\uff0c\u9760\u7740\u5927\u91cf\u7f51\u7ea2\u201c\u79cd\u8349\u201d\uff08\u7f51\u7edc\u70ed\u8bcd\uff0c\u6307\u201c\u5ba3\u4f20\u67d0\u79cd\u5546\u54c1\u7684\u4f18\u5f02\u54c1\u8d28\u4ee5\u8bf1\u4eba\u8d2d\u4e70\u201d\u7684\u884c\u4e3a\uff09\u800c\u5feb\u901f\u53d1\u5c55\u7684\u7535\u5546\u7f51\u7ad9\u5c0f\u7ea2\u4e66<\/a><\/span>\u5411\u7528\u6237\u53d1\u9001\u4e00\u5219\u300a\u54c1\u724c\u5408\u4f5c\u4eba\u5e73\u53f0\u5347\u7ea7\u8bf4\u660e\u300b\uff0c\u7740\u624b\u6574\u6cbb\u5e73\u53f0\u4e0a\u7684\u7f51\u7ea2KOL\u3002<\/p>\n\n\n\n

\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u7684\u53d1\u5c55\uff0c\u7f51\u7ea2\u7fa4\u4f53\u6e10\u6210\u6c14\u5019\uff0c\u201c\u5e26\u8d27\u201d\u6210\u4e86\u7f51\u7ea2\u4ea7\u4e1a\u6700\u91cd\u8981\u7684\u76c8\u5229\u6a21\u5f0f\uff0c\u7136\u800c\u7f3a\u4e4f\u8db3\u591f\u76d1\u7ba1\u7684\u7f51\u7ea2\u4eec\u5c61\u5c61\u900f\u652f\u6d88\u8d39\u8005\u4fe1\u4efb\uff0c\u8086\u610f\u5938\u5927\u4ea7\u54c1\u529f\u6548\u8ba9\u7f51\u7ea2\u4ea7\u54c1\u6210\u201c\u96f7\u54c1\u201d\uff0c\u4e0d\u4ec5\u5982\u6b64\uff0c\u88ab\u900f\u652f\u4fe1\u4efb\u7684\u8fd8\u6709\u4e00\u4e9b\u54c1\u724c\u65b9\uff0c\u6570\u636e\u9020\u5047\u3001\u6c34\u519b\u6cdb\u6ee5\u2026\u2026\u7f51\u7ea2\u5e26\u8d27<\/a><\/span>\u5c61\u51fa\u95ee\u9898\u8ba9\u4e00\u4e9b\u7535\u5546\u5e73\u53f0\u4e0d\u5f97\u4e0d\u51fa\u624b\u6574\u6cbb\u3002<\/p>\n\n\n\n

\u201c\u5c0f\u7ea2\u4e66\u201d\u4eec\u7684\u65e0\u5948<\/strong><\/p>\n\n\n\n

\u8fd9\u51e0\u5e74\uff0c\u968f\u7740\u8de8\u5883\u7535\u5546\u7684\u5d1b\u8d77\uff0c\u5c0f\u7ea2\u4e66\u3001\u6d0b\u7801\u5934\u7b49\u4e00\u6279\u72ec\u7acb\u7684\u6d77\u6dd8\u4e3a\u4e3b\u7684\u7535\u5546\u5e73\u53f0\u51fa\u73b0\uff0c\u7136\u800c\uff0c\u5728\u6dd8\u5b9d\u3001\u4eac\u4e1c\u7b49\u5927\u5e73\u53f0\u7684\u51b2\u51fb\u4e0b\uff0c\u8fd9\u4e9b\u5e73\u53f0\u4e0d\u5f97\u4e0d\u5bfb\u627e\u72ec\u7279\u7684\u5dee\u5f02\u5316\u6216\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4ee5\u6784\u5efa\u8d77\u81ea\u8eab\u7684\u62a4\u57ce\u6cb3\u3002<\/p>\n\n\n\n

\u6b63\u5f53\u5c0f\u7ea2\u4e66\u82e6\u607c\u65f6\uff0c2017\u5e744\u6708\uff0c\u5973\u6f14\u5458\u6797\u5141\u5728\u5c0f\u7ea2\u4e66\u4e0a\u63a8\u8350\u5316\u5986\u54c1\uff0c\u610f\u5916\u8d70\u7ea2\u6210\u4e3a\u7206\u6b3e\uff0c\u6536\u83b7\u7c89\u4e1d1016\u4e07\u3002\u968f\u540e\uff0c\u5f20\u96e8\u7eee\u7b49\u660e\u661f\u9646\u7eed\u5165\u9a7b\u5c0f\u7ea2\u4e66\uff0c\u8ba9\u5c0f\u7ea2\u4e66\u6d3b\u8dc3\u5ea6\u8fc5\u901f\u63d0\u5347\u3002\u793e\u533aKOL\u5e26\u6765\u7684\u5f3a\u5927\u6d41\u91cf\u8ba9\u8bd5\u6c34\u8de8\u5883\u7535\u5546\u4e0d\u5982\u610f\u7684\u5c0f\u7ea2\u4e66\u51b3\u5b9a\u628a\u7cbe\u529b\u91cd\u65b0\u653e\u56de\u793e\u533a\uff0c\u5e76\u5bfb\u627e\u5230\u4e00\u6761\u4f9d\u6258\u7f51\u7ea2\u201c\u79cd\u8349\u201d\u5e26\u8d27\u7684\u53d1\u5c55\u6a21\u5f0f\u3002<\/p>\n\n\n\n

\u5982\u4eca\u7684\u5c0f\u7ea2\u4e66\u793e\u533a\uff0c\u5df2\u662f\u4e00\u4e2a\u4ee5\u77ed\u89c6\u9891\u3001\u56fe\u6587\u4fe1\u606f\u6d41\u7684\u65b9\u5f0f\u5448\u73b0\u5185\u5bb9\u7684UGC\uff08\u7528\u6237\u521b\u9020\u5185\u5bb9\uff09\u8d2d\u7269\u5206\u4eab\u793e\u533a\uff0c\u6bcf\u5929\u4ea7\u751f30\u591a\u4ebf\u6b21\u7b14\u8bb0\u66dd\u5149\u7684\u5c0f\u7ea2\u4e66\uff0c\u5728\u5185\u5bb9\u8986\u76d6\u4e0a\u5df2\u7ecf\u56ca\u62ec\u4e86\u65f6\u5c1a\u3001\u62a4\u80a4\u3001\u5f69\u5986\u3001\u7f8e\u98df\u3001\u65c5\u884c\u7b49\u5404\u4e2a\u751f\u6d3b\u9886\u57df\u3002<\/p>\n\n\n\n

KOL\u4eec\u5e26\u8d27\u80fd\u529b\u6709\u591a\u5f3a\uff1f\u6839\u636e\u5c0f\u7ea2\u4e66\u5b98\u65b9\u6570\u636e\uff0c\u622a\u81f32019\u5e745\u6708\uff0c\u5c0f\u7ea2\u4e66\u7528\u6237\u6570\u91cf\u5df2\u7ecf\u7a81\u78342.5\u4ebf\u3002\u4f5c\u4e3a\u4e00\u4e2aUGC\u5185\u5bb9\u5e73\u53f0\uff0c\u5c0f\u7ea2\u4e6697%\u7684\u5185\u5bb9\u75312.5\u4ebf\u7528\u6237\u4ea7\u51fa\u3002<\/strong><\/p>\n\n\n\n

\u95ee\u9898\u4e5f\u968f\u4e4b\u800c\u6765\uff0c\u4ea7\u54c1\u8d28\u91cf\u6295\u8bc9\u5c61\u89c1\u62a5\u7aef\uff0c\u5927\u91cf\u79cd\u8349\u7b14\u8bb0\u80cc\u540e\u5176\u5b9e\u5e76\u975eKOL\u72ec\u7acb\u5199\u4f5c\uff0c\u800c\u662f\u7cbe\u5fc3\u7b56\u5212\u7684\u5546\u4e1a\u8425\u9500\uff0c\u5176\u4e2d\u4e0d\u4e4f\u5927\u6279\u9020\u5047\u884c\u4e3a\uff0c\u751a\u81f3\u5b58\u5728\u5927\u91cf\u7c89\u4e1d\u91cf\u548c\u66dd\u5149\u91cf\u9020\u5047\u3002\u5bf9\u6b64\uff0c\u5c0f\u7ea2\u4e66\u65b9\u9762\u4e5f\u610f\u8bc6\u5230\u95ee\u9898\u7684\u4e25\u91cd\u6027\uff0c\u5e76\u4e8e\u8fd1\u65e5\u51fa\u53f0\u4e86\u300a\u54c1\u724c\u5408\u4f5c\u4eba\u5e73\u53f0\u5347\u7ea7\u8bf4\u660e\u300b\u3002<\/p>\n\n\n\n

\u6839\u636e\u5c0f\u7ea2\u4e66\u6b64\u6b21\u516c\u5e03\u7684\u65b0\u89c4\uff0c\u5bf9\u5e73\u53f0KOL\u7684\u7c89\u4e1d\u91cf\u548c\u6708\u66dd\u5149\u91cf\u63d0\u51fa\u66f4\u9ad8\u8981\u6c42\uff0c\u4e0d\u7b26\u5408\u8981\u6c42\u8005\u5c06\u88ab\u53d6\u6d88\u54c1\u724c\u5408\u4f5c\u4eba\u8d44\u683c\uff0c\u4e0d\u80fd\u518d\u63a5\u5e7f\u544a\u3002\u5c0f\u7ea2\u4e66\u521b\u59cb\u4eba\u77bf\u82b3\u5728\u7ebf\u4e0a\u76f4\u64ad\u4e2d\u8868\u793a\uff0c\u65b0\u89c4\u662f\u4e3a\u4e86\u4fdd\u8bc1\u5185\u5bb9\u8d28\u91cf\u800c\u4e0d\u662f\u6e05\u6d17KOL\uff0c\u76ee\u524d\u4ecd\u5728\u6d4b\u8bd5\u9636\u6bb5\uff0c\u540e\u671f\u4f1a\u9010\u6e10\u5b8c\u5584\u76f8\u5e94\u7684\u89c4\u5219\u3002<\/p>\n\n\n\n

\u9762\u4e34\u56f0\u5883\u7684\u4e0d\u4ec5\u4ec5\u662f\u5c0f\u7ea2\u4e66\uff0c\u51e0\u4e4e\u6240\u6709\u70ed\u95e8\u793e\u4ea4\u5e73\u53f0\u4e0a\u90fd\u6709\u4e0d\u5c11\u7f51\u53cb\u5bf9\u76f8\u5173\u7f51\u7ea2\u5e26\u8d27\u4ea7\u54c1\u6295\u8bc9\u3002\u7f51\u7ea2\u7ecf\u6d4e\u4f3c\u4e4e\u4e00\u591c\u4e4b\u95f4\u53d8\u5f97\u5e9e\u5927\uff0c\u5374\u53c8\u95ee\u9898\u9891\u53d1\u3002<\/p>\n\n\n\n

\u201c\u674e\u4f73\u7426\u201d\u4eec\u7684\u5957\u8def<\/strong><\/p>\n\n\n\n

\u63d0\u5230\u674e\u4f73\u7426\uff0c\u4f9d\u65e7\u4f1a\u6709\u5f88\u591a\u4eba\u4f1a\u95ee\u4ed6\u662f\u8c01\uff1f\u4f46\u8fd9\u4e1d\u6beb\u4e0d\u5f71\u54cd\u8fd9\u4f4d\u7f51\u7ea2\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u201c\u5e26\u8d27\u201d\u3002\u9760\u76f4\u64ad\u53e3\u7ea2\u8bd5\u8272\u800c\u706b\u8d77\u6765\u7684\u7f8e\u5986\u535a\u4e3b\u674e\u4f73\u7426\uff0c\u88ab\u7f51\u53cb\u79f0\u4e3a\u6dd8\u5b9d\u201c\u53e3\u7ea2\u4e00\u54e5\u201d\u3002\u800c\u5728\u6296\u97f3\uff0c\u674e\u4f73\u7426\u6709\u8fd12000\u4e07\u7c89\u4e1d\uff0c\u83b7\u5f97\u8d85\u8fc77000\u4e07\u70b9\u8d5e\u3002<\/p>\n\n\n\n

\u66f4\u4ee4\u540c\u884c\u4eec\u7fa1\u6155\u7684\u662f\u674e\u4f73\u7426\u7684\u5e26\u8d27\u80fd\u529b\uff0c\u70b9\u5f00\u674e\u4f73\u7426\u7684\u76f4\u64ad\u7a97\u53e3\uff0c\u53ef\u89c1\u4e00\u4e2a\u6d82\u7740\u53e3\u7ea2\u3001\u64e6\u7740\u7c89\u5e95\u7684\u5927\u7537\u5b69\uff0c\u7528\u7740\u5938\u5f20\u7684\u8bed\u6c14\u548c\u795e\u6001\uff0c\u5356\u529b\u4ecb\u7ecd\u4e00\u6b3e\u6b3e\u53e3\u7ea2\uff0c\u770b\u4f3c\u662f\u5f88\u8d34\u5fc3\u5730\u5728\u4e3a\u7c89\u4e1d\u63a8\u8350\u5408\u9002\u7684\u4ea7\u54c1\uff0c\u4f46\u65f6\u4e0d\u65f6\u5192\u51fa\u7684\u4e00\u4e2a\u8bcd\u201c\u4e70\u5b83\u201d\u5374\u53c8\u8ba9\u4eba\u79d2\u56de\u8fd9\u662f\u4e00\u4e2a\u5546\u4e1a\u63a8\u9500\u7684\u73b0\u5b9e\uff0c\u4f46\u8fd9\u4e1d\u6beb\u4e0d\u5f71\u54cd\u5927\u91cf\u7c89\u4e1d\u5982\u540c\u673a\u5668\u4eba\u542c\u5230\u6307\u4ee4\u4e00\u822c\u8fc5\u901f\u5b8c\u6210\u4e0b\u5355\u8d2d\u7269\u7684\u52a8\u4f5c\u3002\u5973\u751f\u770b\u4e86\u89c6\u9891\uff0c\u4e70\u4e70\u4e70\uff1b\u7537\u751f\u770b\u4e86\u89c6\u9891\uff0c\u7ed9\u5973\u670b\u53cb\u4e70\u4e70\u4e70\uff1b\u4ee3\u8d2d\u4f1a\u7528\u201c\u674e\u4f73\u7426\u63a8\u8350\u201d\u6765\u505a\u5e7f\u544a\u8bed\uff0c\u53bb\u5e74\u53cc11\uff0c\u674e\u4f73\u7426\u5728\u5f53\u5929\u7684\u76f4\u64ad\u4e2d\u5356\u6389\u4e8632\u4e07\u4ef6\u5546\u54c1\uff0c\u9500\u552e\u989d6700\u4e07\uff0c\u8d85\u8fc7\u540c\u671f\u6240\u6709\u7684\u7f8e\u5986\u7c7b\u7f51\u7ea2\u7684\u9500\u552e\u4e1a\u7ee9\u3002\u5f53\u7136\uff0c\u8fd9\u4e9b\u201c\u6218\u7ee9\u201d\u80cc\u540e\u6700\u5927\u7684\u201c\u529f\u81e3\u201d\u674e\u4f73\u7426\u81ea\u7136\u83b7\u76ca\u9887\u4e30\uff0c\u4e0d\u523030\u5c81\u7684\u4ed6\u5df2\u4ece\u6708\u85aa3000\u5143\u5230\u5e74\u6536\u5165\u5343\u4e07\u3002<\/p>\n\n\n\n

\u674e\u4f73\u7426\u5e76\u4e0d\u5b64\u5355\uff0c\u5728\u5404\u5927\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\uff0c\u5165\u9a7b\u7740\u4e0a\u767e\u4e07\u7684\u5404\u8272\u7f51\u7ea2KOL\u4eec\uff0c\u5927\u90e8\u5206\u9760\u7740\u201c\u5e26\u8d27\u201d\u4e3a\u751f\u3002<\/p>\n\n\n\n

\u827e\u745e\u54a8\u8be2\u300a2018\u5e74\u4e2d\u56fd\u7f51\u7ea2\u7ecf\u6d4e\u53d1\u5c55\u7814\u7a76\u62a5\u544a\u300b\u663e\u793a\uff0c2018\u5e74\uff0c\u7c89\u4e1d\u89c4\u6a21\u572810\u4e07\u4eba\u4ee5\u4e0a\u7684\u7f51\u7edc\u7ea2\u4eba\u6570\u91cf\u6301\u7eed\u589e\u957f\uff0c\u540c\u6bd4\u589e\u957f51%\uff0c\u7c89\u4e1d\u89c4\u6a21\u8d85\u8fc7100\u4e07\u7684\u5934\u90e8\u7f51\u7ea2\u589e\u957f\u8fbe23%\u3002<\/p>\n\n\n\n

\u7f51\u7ea2\u6d89\u53ca\u7684\u5185\u5bb9\u9886\u57df\u662f\u591a\u6837\u7684\uff0c\u4ece\u65e9\u671f\u7684\u827a\u672f\u4f5c\u54c1\u521b\u4f5c\u4ee5\u53ca\u7f8e\u5986\u5230\u63a5\u77e5\u8bc6\u79d1\u666e\u3001\u4fe1\u606f\u5206\u4eab\u7c7b\uff0c\u518d\u5230\u5065\u8eab\u3001\u6bcd\u5a74\u7b49\u5404\u7c7b\u5782\u76f4\u9886\u57df\uff0c\u800c\u5927\u591a\u6570\u7f51\u7ea2\u5185\u5bb9\u521b\u4f5c\u7684\u76ee\u7684\u76f4\u6307\u4e00\u4e2a\u5f52\u5bbf\u2014\u2014\u5e26\u8d27\u3002<\/p>\n\n\n\n

\u800c\u968f\u7740\u7f51\u7ea2\u7ecf\u6d4e\u7684\u706b\u7206\uff0c\u4e00\u6279\u4e13\u4e1a\u6276\u6301\u7f51\u7ea2\u5185\u5bb9\u751f\u4ea7\u3001\u63a8\u52a8\u5546\u4e1a\u53d8\u73b0\u7684MCN\u673a\u6784\u4e5f\u968f\u4e4b\u8bde\u751f\u3002\u6bd4\u5982\u5728\u674e\u4f73\u7426\u8eab\u540e\u5176\u5b9e\u6709\u201c\u5e9e\u5927\u201d\u7684\u7ec4\u7ec7\u2014\u2014\u6dd8\u5b9dMCN\u673a\u6784\u201c\u7f8e ONE\u201d\u3002MCN\u53ef\u4ee5\u7406\u89e3\u4e3a\u805a\u5408\u7f51\u7ea2\u7684\u7b2c\u4e09\u65b9\u673a\u6784\uff0c\u4fdd\u8bc1\u7f51\u7ea2\u80fd\u591f\u7a33\u5b9a\u3001\u6301\u7eed\u5730\u8f93\u51fa\u5185\u5bb9\u548c\u5546\u4e1a\u53d8\u73b0\u3002\u7b2c\u4e00\u8d22\u7ecf\u8bb0\u8005\u91c7\u8bbf\u4e86\u89e3\u5230\uff0cMCN\u7684\u529b\u91cf\u53ef\u8c13\u5f3a\u5927\uff0c\u5176\u8981\u5305\u88c5\u4e00\u4e2a\u7f51\u7ea2\uff0c\u9664\u4e86\u201c\u9009\u89d2\u201d\u5b9a\u4f4d\u4e4b\u5916\uff0c\u8fd8\u6709\u6574\u4e2a\u56e2\u961f\u4ece\u9009\u9898\u3001\u6587\u6848\u5230\u540e\u671f\u5236\u4f5c\u7684\u914d\u5408\uff0c\u5de5\u4f5c\u91cf\u6781\u5927\u4e14\u5177\u6311\u6218\uff0c\u4e00\u65e6\u5b75\u5316\u5e26\u8d27\u7f51\u7ea2\u6210\u529f\uff0c\u5219\u5e7f\u544a\u4ee3\u8a00\u7b49\u9879\u76ee\u7531MCN\u63a5\u7ba1\uff0c\u5206\u914d\u7ed9\u5408\u9002\u7684\u7f51\u7ea2\uff0c\u5bf9\u4e8e\u7f51\u7ea2\u800c\u8a00\uff0cMCN\u7684\u8d44\u6e90\u3001\u8425\u9500\u3001\u5e73\u53f0\u548c\u5185\u5bb9\u56e2\u961f\u7b49\u90fd\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n

\u5b75\u5316\u4e86\u4f17\u591a\u7f51\u7ea2\u7684\u7d22\u661f\u673a\u6784CEO\u5362\u607a\u8868\u793a\uff1a\u201c\u7f51\u7ea2\u4e5f\u8bb8\u6709\u5f88\u591a\u7c89\u4e1d\uff0c\u4f46\u5728\u7535\u5546\u9886\u57df\uff0c\u4ed6\u4eec\u8981\u627e\u51c6\u81ea\u5df1\u7684\u5b9a\u4f4d\u3002\u7535\u5546\u5c5e\u6027\u5206\u5f88\u591a\u79cd\uff0c\u4e0d\u4ec5\u662f\u79ef\u7d2f\u7c89\u4e1d\u5356\u8d27\uff0c\u6211\u4eec\u505a\u7f51\u7ea2\u5b75\u5316\u65f6\uff0c\u4f1a\u5bf9\u7f51\u7ea2\u7684\u5c5e\u6027\u8fdb\u884c\u5206\u6790\uff0c\u518d\u786e\u5b9a\u7535\u5546\u7684\u53d1\u5c55\u65b9\u5411\u3002\u201d<\/p>\n\n\n\n

\u300a2019\u4e2d\u56fdMCN\u884c\u4e1a\u53d1\u5c55\u7814\u7a76\u767d\u76ae\u4e66\u300b\u663e\u793a\uff0c\u622a\u81f32018\u5e7412\u6708\uff0cMCN\u6570\u91cf\u5df2\u8d855000\u5bb6\uff0c90%\u4ee5\u4e0a\u5934\u90e8\u7f51\u7ea2\u90fd\u88abMCN\u6536\u5165\u56ca\u4e2d\u6216\u6210\u7acb\u81ea\u5df1\u7684MCN\u3002<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u6d41\u91cf\u6570\u636e\u5b58\u732b\u817b\uff0c\u5e26\u8d27\u80fd\u529b\u6709\u6c34\u5206<\/strong><\/p>\n\n\n\n

\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u548c\u5185\u5bb9\u5e73\u53f0\u7684\u53d1\u5c55\uff0c\u65f6\u5c1a\u535a\u4e3b\u53caKOL\u8425\u9500\u5728\u5168\u7403\u8303\u56f4\u5185\u5df2\u6210\u4e3a\u5fc5\u4e0d\u53ef\u5c11\u7684\u63a8\u5e7f\u624b\u6bb5\u3002\u516c\u5f00\u4fe1\u606f\u663e\u793a\uff0c2017\u5e74\u6b27\u7f8e\u5962\u4f88\u54c1\u3001\u670d\u88c5\u548c\u5316\u5986\u54c1\u884c\u4e1a\u4e2d\u6709\u8d85\u8fc778%\u7684\u516c\u53f8\u548cKOL\u8fdb\u884c\u8fc7\u5408\u4f5c\u6216\u5e7f\u544a\u6295\u653e\u3002\u5728\u96f6\u552e\u884c\u4e1a\u4e2d\uff0c\u5927\u90e8\u5206\u54c1\u724c\u6b63\u5728\u901a\u8fc7\u4e0eInstagram\u535a\u4e3b\u5408\u4f5c\u6765\u5f3a\u5316\u5bf9\u5e74\u8f7b\u4e00\u4ee3\u7684\u5f71\u54cd\u529b\uff0c\u6570\u636e\u5e93\u7f51\u7ad9Statista\u4f30\u8ba1\uff0c2019\u5e74Instagram\u7684KOL\u8425\u9500\u5e02\u573a\u7684\u5e02\u503c\u5c06\u8fbe\u523023.8\u4ebf\u7f8e\u5143\u3002\u56fd\u5185\u65f6\u5c1aKOL\u6536\u5165\u4e5f\u6c34\u6da8\u8239\u9ad8\uff0c\u751a\u81f3\u9ad8\u8fbe\u516b\u4f4d\u6570\uff0c\u800c\u5962\u4f88\u54c1\u724c\u4e0eKOL\u5355\u6761\u5fae\u4fe1\u5408\u4f5c\u5e02\u573a\u4ef7\u683c\u5df2\u9ad8\u8fbe\u516d\u4f4d\u6570\u3002<\/p>\n\n\n\n

\u7f51\u7ea2\u5e26\u8d27\u65e0\u53ef\u539a\u975e\uff0c\u4f46\u5982\u679c\u5e26\u7684\u8d27\u8d28\u91cf\u6709\u95ee\u9898\u6216\u5e26\u8d27\u80fd\u529b\u9020\u5047\uff0c\u5c31\u5fc5\u987b\u53d7\u5230\u7f51\u53cb\u3001\u5546\u5bb6\u3001\u5e73\u53f0\uff0c\u4e43\u81f3\u76f8\u5173\u90e8\u95e8\u7684\u76d1\u7ba1\u548c\u62f7\u95ee\u4e86\u3002<\/p>\n\n\n\n

\u6570\u636e\u9020\u5047\u662f\u5f53\u4eca\u7f51\u7edc\u6700\u5927\u7684\u95ee\u9898\u4e4b\u4e00\uff0c\u8fd9\u4e00\u95ee\u9898\u540c\u6837\u4e5f\u51fa\u73b0\u5728\u6709\u7740\u4e07\u4ebf\u89c4\u6a21\u7684\u7f51\u7ea2\u4ea7\u4e1a\u4e2d\u3002\u6613\u89c2\u7684\u4e2d\u56fd\u7f51\u7ea2\u4ea7\u4e1a\u62a5\u544a\u663e\u793a\uff0c\u9884\u8ba12018\u5e74\u7f51\u7ea2\u4ea7\u4e1a\u89c4\u6a21\u5c06\u8d85\u8fc71000\u4ebf\uff0c\u5176\u4e2d\uff0c\u7535\u5546\u548c\u76f4\u64ad\u662f\u7f51\u7ea2\u4ea7\u4e1a\u53d8\u73b0\u7684\u4e3b\u8981\u65b9\u5f0f\u3002\u7136\u800c\u6570\u636e\u9020\u5047\u6b63\u5728\u56f0\u6270\u7740\u5927\u91cf\u5e73\u53f0\u548c\u5546\u5bb6\u3002<\/p>\n\n\n\n

\u6570\u636e\u9020\u5047\u6b63\u5728\u6210\u4e3a\u4e2d\u56fd\u4e43\u81f3\u5168\u7403\u7f51\u7ea2\u4ea7\u4e1a\u7684\u6bd2\u7624\u3002\u5f71\u54cd\u529b\u8425\u9500\u5e73\u53f0PARKLU\u6700\u65b0\u7684\u8c03\u67e5\u663e\u793a\uff0c\u56fd\u5185KOL\u5f71\u54cd\u529b\u5728\u7535\u5546\u5e73\u53f0\u7684\u9500\u552e\u8f6c\u5316\u7387\u5e76\u4e0d\u4e50\u89c2\u3002\u4f8b\u5982\uff0c\u5f53\u4e00\u4e2a\u5728\u5fae\u535a\u4e0a\u6709100\u4e07\u7c89\u4e1d\u7684KOL\u53d1\u5e03\u5173\u4e8e\u67d0\u4e2a\u4ea7\u54c1\u7684\u5e16\u5b50\u65f6\uff0c\u5e73\u5747\u6709\u7ea610%\u7684\u7c89\u4e1d\u53d1\u8868\u89c2\u70b9\uff0c\u7ea61.5%\u7684\u4eba\u4f1a\u70b9\u51fb\u94fe\u63a5\uff0c\u800c\u5176\u4e2d\u53ea\u67091.5%\u7684\u4eba\u4f1a\u7acb\u5373\u8d2d\u4e70\uff0c\u56e0\u6b64\u5373\u65f6\u9500\u552e\u4ec5\u4e3a22.5\u5355\u3002<\/p>\n\n\n\n

\u5728\u7528\u6237\u9ecf\u6027\u8f83\u9ad8\u7684\u5fae\u4fe1\u5e73\u53f0\u4e0a\uff0c\u4e00\u4e2a\u6709\u5e73\u574775000\u9605\u8bfb\u91cf\u7684KOL\u5728\u5fae\u4fe1\u4e0a\u53d1\u5e03\u5173\u4e8e\u67d0\u4e2a\u4ea7\u54c1\u7684\u5e16\u5b50\u65f6\uff0c\u4e5f\u5927\u7ea6\u53ea\u670910%\u7684\u8bfb\u8005\u4f1a\u70b9\u51fb\uff0c\u800c\u5176\u4e2d\u67091.5%\u4f1a\u7acb\u5373\u8d2d\u4e70\uff0c\u4ea7\u751f168\u5355\u7684\u5373\u65f6\u9500\u552e\u3002\u8fd9\u610f\u5473\u7740\u867d\u7136KOL\u8425\u9500\u662f\u65f6\u4e0b\u6700\u6d41\u884c\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u4f46\u5e76\u975e\u6240\u6709\u7684KOL\u6295\u653e\u90fd\u80fd\u6536\u83b7\u4e0e\u6295\u5165\u76f8\u5339\u914d\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n

\u4e1a\u754c\u5bf9\u6570\u636e\u9020\u5047\u7684\u6307\u8d23\u4e5f\u4ece\u672a\u505c\u606f\u3002\u4eca\u5e741\u670819\u65e5\uff0c\u65b0\u534e\u793e\u6bcf\u65e5\u7535\u8baf\u53d1\u8868\u4e86\u4e00\u7bc7\u540d\u4e3a\u300a\u6f14\u827a\u754c\u4e71\u8c61\uff1a\u660e\u661f\u7838\u94b1\u5237\u51fa\u5929\u4ef7\u7247\u916c\uff0c\u9ed1\u5ba2\u76d7\u53f7\u5237\u91cf\u300b\u7684\u6587\u7ae0\uff0c\u63ed\u79d8\u4e86\u660e\u661f\u201c\u5237\u6d41\u91cf\u201c\u4ee5\u535a\u53d6\u773c\u7403\uff0c\u6362\u6765\u8d85\u9ad8\u8eab\u4ef7\u548c\u54c1\u724c\u4ee3\u8a00\u7684\u4e71\u8c61\u3002\u6839\u636e\u827e\u6f2b\u6570\u636e\u516c\u5e03\u7684\u4e00\u4efd\u9488\u5bf9\u65f6\u5c1aKOL\u5f71\u54cd\u529b\u7684\u8c03\u67e5\u62a5\u544a\uff0c\u90e8\u5206KOL\u7684\u6c34\u519b\u5360\u6bd4\u751a\u81f3\u5df2\u7ecf\u8d85\u8fc7\u516b\u6210\u3002<\/strong><\/p>\n\n\n\n

\u7f51\u7ea2\u6210\u201c\u7f51\u5751\u201d<\/strong><\/p>\n\n\n\n

\u76f8\u6bd4\u6570\u636e\u9020\u5047\uff0c\u66f4\u53ef\u6015\u7684\u662f\u4ea7\u54c1\u8d28\u91cf\u5b58\u5728\u95ee\u9898\uff0c\u4e0d\u5c11\u7f51\u53cb\u62b1\u6028\uff0c\u81ea\u5df1\u88ab\u67d0\u7f51\u7ea2\u5751\u4e86\uff0c\u8d2d\u4e70\u7684\u7f51\u7ea2\u4ea7\u54c1\u5b58\u5728\u8d28\u91cf\u95ee\u9898\uff0c\u7136\u800c\u627e\u80cc\u540e\u7684\u5546\u5bb6\u6295\u8bc9\u88ab\u7f6e\u4e4b\u4e0d\u7406\uff0c\u627e\u7f51\u7ea2\u7684\u793e\u4ea4\u5e73\u53f0\u6295\u8bc9\u6700\u7ec8\u4e5f\u6773\u65e0\u97f3\u8baf\u3002\u7f51\u7ea2\u5e26\u8d27\u80cc\u540e\u7684\u201c\u8d27\u201d\u95ee\u9898\u4e0d\u5c0f\u3002<\/p>\n\n\n\n

\u4eba\u6c11\u65e5\u62a5\u4e00\u7bc7\u540d\u4e3a\u300a\u201c\u7f51\u7ea2\u201d\u4ea7\u54c1\uff0c\u9760\u6d41\u91cf\u66f4\u8981\u9760\u8d28\u91cf\u300b\u7684\u62a5\u9053\u79f0\uff0c\u88ab\u4f17\u591a\u7f51\u7ea2\u79f0\u4e3a\u201c\u905b\u5a03\u795e\u5668\u201d\u7684\u513f\u7ae5\u8f7b\u4fbf\u7ae5\u8f66\uff0c\u62bd\u6837\u7ed3\u679c100%\u5b58\u5728\u5b89\u5168\u98ce\u9669\uff0c\u4e14\u5b58\u5728\u5546\u5bb6\u65e0\u6cd5\u63d0\u4f9b\u8d28\u91cf\u68c0\u6d4b\u8bc1\u660e\u7684\u60c5\u51b5\u3002\u4e00\u4e9b\u7f51\u7ea2\u4ea7\u54c1\u80cc\u540e\u95ee\u9898\u4e5f\u503c\u5f97\u62c5\u5fe7\uff0c\u53d1\u5149\u51b0\u5757\u4e0d\u8fc7\u662f\u5185\u7f6e\u4e86LED\u5c0f\u706f\u6ce1\uff0c\u800c\u4e00\u65e6\u88ab\u8bef\u98df\u4fbf\u5371\u53ca\u8eab\u4f53\u5065\u5eb7\uff1b\u8d70\u7ea2\u7684\u7f8e\u767d\u4ea7\u54c1\u6697\u5730\u91cc\u6dfb\u52a0\u4e86\u8fdd\u89c4\u7684\u5316\u5b66\u6210\u5206\uff0c\u4f7f\u7528\u65f6\u4f1a\u91ca\u653e\u51fa\u7532\u919b\uff1b\u53d1\u5149\u6c14\u7403\u53d7\u5230\u8ffd\u6367\uff0c\u4f46\u9047\u5230\u660e\u706b\u6216\u9ad8\u6e29\u6781\u6613\u53d1\u751f\u7206\u70b8\uff0c\u6b64\u524d\u5c31\u66fe\u53d1\u751f\u8fc7\u6c14\u7403\u70b8\u4f24\u591a\u4eba\u7684\u4e8b\u6545\u2026\u2026\u5982\u4f55\u4fdd\u969c\u201c\u7f51\u7ea2\u201d\u4ea7\u54c1\u8d28\u91cf\uff0c\u6709\u6548\u9632\u8303\u76f8\u5173\u5b89\u5168\u98ce\u9669\uff0c\u6210\u4e3a\u4e9f\u5f85\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

\u800c\u4f5c\u4e3a\u63a8\u5e7f\u8fd9\u4e9b\u7f51\u7ea2\u4ea7\u54c1\u7684\u7f51\u7ea2\u6216\u8005KOL\u4eec\uff0c\u5f88\u591a\u90fd\u5bf9\u4ea7\u54c1\u7684\u8d28\u91cf\u5e76\u4e0d\u6e05\u695a\uff0c\u867d\u7136\u6709\u65f6\u5019\u5b9e\u5728\u65e0\u610f\u4e2d\u4e3a\u52a3\u8d28\u4ea7\u54c1\u505a\u4e86\u63a8\u5e7f\uff0c\u4f46\u5176\u81ea\u8eab\u4e5f\u96be\u8f9e\u5176\u548e\u3002\u4e00\u4e9b\u5b9e\u529b\u8f83\u5f3a\u7684\u7f51\u7ea2\u65e2\u505a\u5185\u5bb9\u53c8\u5f00\u7535\u5546\uff0c\u4e3a\u517c\u987e\u54c1\u724c\u5f71\u54cd\u529b\u52a0\u4e0a\u672c\u8eab\u4e5f\u8d1f\u8d23\u4ea7\u54c1\u9500\u552e\u8fd0\u8425\uff0c\u5c1a\u80fd\u5bf9\u4ea7\u54c1\u8d28\u91cf\u8fdb\u884c\u628a\u63a7\u548c\u552e\u540e\u3002<\/p>\n\n\n\n

\u7f51\u7ea2\u670d\u9970\u7535\u5546\u8d1f\u8d23\u4eba\u7ae5\u71d5\u519b\u5411\u7b2c\u4e00\u8d22\u7ecf\u8bb0\u8005\u8868\u793a\uff1a\u201c\u7f51\u7ea2\u7535\u5546\u4f9b\u5e94\u94fe\u4e0d\u4ec5\u8981\u4fdd\u8bc1\u9001\u8d27\u53ca\u65f6\uff0c\u8fd8\u8981\u4fdd\u8bc1\u4ea7\u54c1\u8d28\u91cf\uff0c\u7f51\u7ea2\u7535\u5546\u7684\u5ba2\u6237\u7fa4\u4f53\u5927\u90fd\u662f\u7f51\u7ea2\u7684\u7c89\u4e1d\uff0c\u9760\u7684\u662f\u7c89\u4e1d\u6548\u5e94\u4ee5\u53ca\u53e3\u7891\uff0c\u4e00\u65e6\u4ea7\u54c1\u51fa\u73b0\u4e86\u8d28\u91cf\u95ee\u9898\uff0c\u53e3\u7891\u4e5f\u5c31\u574f\u4e86\uff0c\u5f88\u5bb9\u6613\u6d41\u5931\u7c89\u4e1d\uff0c\u9500\u91cf\u4e0b\u6ed1\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u505a\u4f9b\u5e94\u94fe\u9700\u8981\u4fdd\u8bc1\u7c89\u4e1d\u53ea\u4f1a\u56e0\u4e3a\u6b3e\u5f0f\u548c\u5927\u5c0f\u7684\u539f\u56e0\u9000\u6362\u8d27\uff0c\u800c\u4e0d\u80fd\u56e0\u4e3a\u8d28\u91cf\u95ee\u9898\u9000\u6362\u8d27\u3002\u201d<\/p>\n\n\n\n

\u7136\u800c\u66f4\u591a\u7f51\u7ea2\u662f\u4e00\u4e9b\u7eaf\u505a\u5185\u5bb9\u5e26\u8d27\u7684\uff0c\u8fd9\u4e9b\u7f51\u7ea2\u4e0d\u5177\u5907\u8db3\u591f\u7684\u4ea7\u54c1\u9274\u522b\u80fd\u529b\u548c\u552e\u540e\u80fd\u529b\uff0c\u4e3a\u8d5a\u5e7f\u544a\u8d39\uff0c\u5ffd\u89c6\u4ea7\u54c1\u5b58\u5728\u7684\u8d28\u91cf\u95ee\u9898\uff0c\u5938\u5927\u5ba3\u4f20\u4ea7\u54c1\u529f\u6548\u7b49\uff0c\u4ed6\u4eec\u4e0e\u4ea7\u54c1\u5546\u5bb6\u5f62\u6210\u4e86\u8d64\u88f8\u88f8\u7684\u63a8\u9500\u4e0e\u88ab\u63a8\u9500\u5173\u7cfb\uff0c\u751a\u81f3\u7f51\u7ea2\u81ea\u5df1\u4e5f\u4e0d\u89c9\u5f97\u9700\u8981\u4e3a\u4ea7\u54c1\u8d28\u91cf\u627f\u62c5\u8d23\u4efb\uff0c\u7c89\u4e1d\u8d2d\u4e70\u4ea7\u54c1\u5982\u679c\u51fa\u73b0\u4e86\u95ee\u9898\u76f4\u63a5\u627e\u5546\u5bb6\u5373\u53ef\u3002\u6839\u636e\u300a\u5e7f\u544a\u6cd5\u300b\u7684\u89c4\u5b9a\uff0c\u5e7f\u544a\u5e94\u5f53\u771f\u5b9e\u3001\u5408\u6cd5\uff0c\u4e0d\u5f97\u542b\u6709\u865a\u5047\u6216\u8005\u5f15\u4eba\u8bef\u89e3\u7684\u5185\u5bb9\uff0c\u4e0d\u5f97\u6b3a\u9a97\u3001\u8bef\u5bfc\u6d88\u8d39\u8005\uff0c\u5426\u5219\u6784\u6210\u865a\u5047\u5e7f\u544a\u3002\u53d1\u5e03\u865a\u5047\u5e7f\u544a\u7684\uff0c\u7531\u5de5\u5546\u884c\u653f\u7ba1\u7406\u90e8\u95e8\u8d23\u4ee4\u505c\u6b62\u53d1\u5e03\u5e7f\u544a\uff0c\u8d23\u4ee4\u5e7f\u544a\u4e3b\u5728\u76f8\u5e94\u8303\u56f4\u5185\u6d88\u9664\u5f71\u54cd\uff0c\u5904\u5e7f\u544a\u8d39\u7528\u4e09\u500d\u4ee5\u4e0a\u4e94\u500d\u4ee5\u4e0b\u7684\u7f5a\u6b3e\u3002\u4e24\u5e74\u5185\u6709\u4e09\u6b21\u4ee5\u4e0a\u8fdd\u6cd5\u884c\u4e3a\u6216\u6709\u5176\u4ed6\u4e25\u91cd\u60c5\u8282\u7684\uff0c\u9664\u7f5a\u6b3e\u5916\uff0c\u53ef\u4ee5\u540a\u9500\u8425\u4e1a\u6267\u7167\u3002\u5e7f\u544a\u53d1\u5e03\u8005\u660e\u77e5\u6216\u8005\u5e94\u77e5\u662f\u5e7f\u544a\u865a\u5047\u4ecd\u7136\u53d1\u5e03\u7684\uff0c\u7531\u5de5\u5546\u884c\u653f\u7ba1\u7406\u90e8\u95e8\u6ca1\u6536\u5e7f\u544a\u8d39\u7528\uff0c\u5e76\u5904\u5e7f\u544a\u8d39\u7528\u4e09\u500d\u4ee5\u4e0a\u4e94\u500d\u4ee5\u4e0b\u7684\u7f5a\u6b3e\u3002<\/p>\n\n\n\n

\u56e0\u6b64\uff0c\u65e0\u8bba\u662f\u5e7f\u544a\u4e3b\u8fd8\u662f\u53d1\u5e03\u5e7f\u544a\u7684\u201c\u7f51\u7edc\u7ea2\u4eba\u201d\uff0c\u90fd\u5e94\u5f53\u4fdd\u8bc1\u5e7f\u544a\u4e2d\u4ea7\u54c1\u7684\u529f\u80fd\u3001\u4ea7\u5730\u3001\u7528\u9014\u3001\u8d28\u91cf\u3001\u6210\u5206\u3001\u9500\u552e\u72b6\u51b5\u3001\u66fe\u83b7\u8363\u8a89\u7b49\u4fe1\u606f\u7684\u771f\u5b9e\u6027\u3002\u96c7\u7528\u6c34\u519b\u3001\u82b1\u94b1\u96c7\u4eba\u6392\u961f\u3001PS\u4f7f\u7528\u6548\u679c\u56fe\u7b49\u5e38\u89c1\u7684\u7f51\u7edc\u8425\u9500\u624b\u6bb5\u90fd\u5c5e\u4e8e\u865a\u5047\u5e7f\u544a\u3002<\/p>\n\n\n\n

\u201c\u8fd9\u4e9b\u5e74\u7f51\u7ea2\u7535\u5546\u5feb\u901f\u53d1\u5c55\uff0c\u5f88\u591a\u7f51\u7ea2\u4ee5\u53ca\u76f8\u5173\u673a\u6784\u8fc7\u5ea6\u6ce8\u91cd\u5bf9\u7f51\u7ea2\u5185\u5bb9\u7684\u8fd0\u8425\u548c\u5feb\u901f\u53d8\u73b0\uff0c\u800c\u5ffd\u89c6\u4e86\u5bf9\u7f51\u7ea2IP\u957f\u8fdc\u8fd0\u8425\u7684\u773c\u5149\uff0c\u8fd9\u80cc\u540e\u5c31\u5305\u62ec\u90e8\u5206\u7f51\u7ea2\u6025\u4e8e\u5546\u4e1a\u53d8\u73b0\uff0c\u5bf9\u5408\u4f5c\u65b9\u4e0d\u52a0\u4ee5\u8fa8\u522b\uff0c\u8ba9\u7c89\u4e1d\u906d\u53d7\u635f\u5931\uff0c\u800c\u6700\u7ec8\u53d7\u4f24\u5bb3\u7684\u8fd8\u662f\u7f51\u7ea2\u81ea\u8eab\uff0c\u4e0d\u4ec5\u9762\u4e34\u6389\u7c89\u7684\u4fe1\u4efb\u5371\u673a\uff0c\u8fd8\u53ef\u80fd\u9762\u4e34\u6cd5\u5f8b\u5236\u88c1\u3002\u201d\u4e00\u4f4dMCN\u673a\u6784\u8d1f\u8d23\u4eba\u6307\u51fa\u3002<\/p>\n\n\n\n

\u6587: \u00a0\u4f55\u5929\u9a84\u6797\u5fd7\u541f\u4e50\u7430\u00a0@\u7b2c\u4e00\u8d22\u7ecf (<\/a>cbn-yicai)<\/a><\/p>\n\n\n\n

PS\uff1a\u672c\u516c\u53f8\u627f\u63a5MCN\u76f8\u5173\u4e1a\u52a1\uff0c\u5982\uff1a\u4ee3\u5199\u4ee3\u53d1\uff0c\u8fbe\u4eba\u79cd\u8349\uff0c\u7ea2\u4eba\u63a2\u5e97\u7b49\uff1b\u540c\u65f6\u7ecf\u8425\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u6392\u540d\uff0c\u4e0b\u62c9\u8bcd\u63a8\u8350\uff0c\u91d1\u51a0\u85af\uff0c\u6570\u636e\u4f18\u5316\u7b49\u4e1a\u52a1\uff1b<\/p>\n\n\n\n

\u6b22\u8fce\u5fae\u4fe1\u6c9f\u901a\uff1a13910532512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n

\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n