{"id":20988,"date":"2019-05-22T18:37:09","date_gmt":"2019-05-22T10:37:09","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=20988"},"modified":"2019-05-22T18:37:12","modified_gmt":"2019-05-22T10:37:12","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%e6%96%b0%e8%a7%84%ef%bc%9a%e5%b0%8f%e7%ba%a2%e4%b9%a6%e6%b8%85%e6%b4%97kol%ef%bc%8c%e5%93%81%e7%89%8c%e4%b8%bb%e8%bf%98%e8%83%bd%e5%a5%bd%e5%a5%bd%e7%a7%8d","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/20988.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\u65b0\u89c4\uff1a\u5c0f\u7ea2\u4e66\u6e05\u6d17KOL\uff0c\u54c1\u724c\u4e3b\u8fd8\u80fd\u597d\u597d\u201c\u79cd\u8349\u201d\u5417"},"content":{"rendered":"\n<p>        <\/p>\n\n\n\n<p>\u5173\u4e8e<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522181714-1024x475.jpg\" alt=\"\" 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"712\" height=\"550\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522181814.jpg\" alt=\"\" class=\"wp-image-20990\"\/><figcaption> \u6765\u6e90\u4e8e\u5c0f\u7ea2\u4e66\u5206\u6790\u62a5\u544a 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522181941-1024x568.jpg\" alt=\"\" class=\"wp-image-20991\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e8b\u5b9e\u8bc1\u660e\uff0c\u5c0f\u7ea2\u4e66\u7684\u7528\u6237\u589e\u957f\u5b8c\u5168\u662f\u4f9d\u9760\u5e73\u53f0\u7528\u6237\u201c\u5199\u7b14\u8bb0\u201d\uff0c\u5206\u4eab\u8d2d\u7269\u5fc3\u5f97\u3001\u4ea7\u54c1\u4f7f\u7528\u4f53\u9a8c\u7b49UGC\u5185\u5bb9\u63a8\u52a8\u8d77\u6765\u7684\u3002<\/strong>\u5982\u679c\u8bf4\u793e\u4ea4\u3001\u8d44\u8baf\u7b49\u5e73\u53f0\u7684\u6d41\u91cf\u662f\u201c\u65e0\u6d88\u8d39\u52a8\u673a\u201d\u7684\u666e\u901a\u7528\u6237\uff0c\u90a3\u5c0f\u7ea2\u4e66\u5c31\u662f\u201c\u53e3\u7891\u5ba3\u4f20\u201d\u7684\u4ea7\u54c1\u5bfc\u8d2d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522182011-1024x587.jpg\" alt=\"\" class=\"wp-image-20992\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e00\u65b9\u9762\uff0c\u670b\u53cb\u5708\u65e0\u6cd5\u662f\u4e07\u80fd\u7684\uff0c\u534a\u719f\u4eba\u6b63\u597d\u6bd4\u719f\u4eba\u7684\u77e5\u8bc6\u8fb9\u754c\u66f4\u5e7f\u3002<\/strong>\u800c\u5c0f\u7ea2\u4e66\u4e4b\u524d\u9690\u85cf\u4e86\u5546\u4e1a\u7684\u7279\u6027\uff08\u8ba9\u7528\u6237\u6ca1\u6709\u6392\u65a5\u5fc3\u7406\uff09\uff0c\u53ea\u662f\u4f5c\u4e3a\u4e00\u4e2a\u5206\u4eab\u7684\u793e\u533a\u800c\u51fa\u73b0\uff0c\u5728\u5927\u5bb6\u5bf9\u5c0f\u7ea2\u4e66\u7684\u559c\u7231\u7a0b\u5ea6\u9010\u6e10\u52a0\u6df1\u4e4b\u540e\uff0c\u81ea\u7136\u800c\u7136\u5730\u5c31\u4fe1\u4efb\u5b83\u3002\u7528\u6237\u53d8\u6210\u4e86\u4e00\u79cd\u4e3b\u52a8\u7684\u72b6\u6001\u3002<\/p>\n\n\n\n<p>\u5c31\u50cf\u7f51\u53cb\u6240\u8bf4\uff0c\u9605\u8bfb\u5c0f\u7ea2\u4e66\uff0c\u5df2\u7ecf\u6210\u4e3a\u4e86\u751f\u6d3b\u4e2d\u7684\u4e00\u90e8\u5206\uff0c\u201c\u5c0f\u7ea2\u4e66\u662f\u6211\u6700\u597d\u7684\u670b\u53cb\u5708\u4ece\u79bb\u7ebf\u5230\u5728\u7ebf,\u8fd8\u5ef6\u4f38\u5230\u6574\u4e2a\u4e16\u754c,\u60f3\u77e5\u9053\u7f8e\u56fd\u65e5\u672c\u97e9\u56fd\u6b27\u6d32\u6700\u8fd1\u4ec0\u4e48\u65b0\u4e8b\u7269,\u6700\u597d\u53bb\u770b\u770b,\u6709\u65f6\u4e70\u5230\u7231\u60c5,\u4e5f\u60f3\u5206\u4eab\uff0c\u7537\u670b\u53cb\u4e5f\u4e0d\u4f1a\u660e\u767d\u7684\u3002\u201d<\/p>\n\n\n\n<p 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522182114-1024x425.jpg\" alt=\"\" class=\"wp-image-20994\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522182117-1024x348.jpg\" alt=\"\" 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522182216-1024x523.jpg\" alt=\"\" class=\"wp-image-20996\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u9664\u4e86\u5934\u90e8KOL\u4e4b\u5916,\u5c0f\u4f17\u7d20\u4ebaKOL\u4e5f\u503c\u5f97\u54c1\u724c\u5173\u6ce8\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6709\u56db\u5927\u5c5e\u6027\u3002<\/strong><\/p>\n\n\n\n<p><strong>1\uff09\u6765\u81ea\u5404\u5782\u76f4\u9886\u57df<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5fae\u578bKOL\u7684\u5f71\u54cd\u529b\u4e00\u822c\u90fd\u662f\u57fa\u4e8e\u81ea\u8eab\u7684\u827a\u672f\u3001\u624d\u827a\u3001\u77e5\u8bc6\u3001\u8bed\u8a00\u7b49\u5929\u8d4b\u80fd\u529b\uff0c\u4ed6\u4eec\u53ef\u80fd\u6765\u81ea\u5404\u4e2a\u5782\u76f4\u9886\u57df\uff0c\u5305\u62ec\u666e\u901a\u5de5\u4eba\u3001\u767d\u9886\u3001\u753b\u5bb6\u3001\u821e\u8e48\u6f14\u5458\u3001\u6e38\u620f\u73a9\u5bb6\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>2\uff09\u4e0e\u7c89\u4e1d\u8ddd\u79bb\u66f4\u8fd1<\/strong><\/p>\n\n\n\n<p>\u4ed6\u4eec\u4e0e\u7528\u6237\u7684\u8ddd\u79bb\u66f4\u8fd1\u3002\u8fd9\u7c7b\u4eba\u7fa4\u4e0d\u4ec5\u662f\u6d88\u8d39\u7fa4\u4f53\uff0c\u800c\u4e14\u5979\u4eec\u7684\u6570\u91cf\u662f\u6700\u5927\u7684\u3002<\/p>\n\n\n\n<p><strong>3\uff09\u80fd\u5e26\u52a8\u7c89\u4e1d\u7684\u4e92\u52a8<\/strong><\/p>\n\n\n\n<p>\u636e\u6709\u8f83\u5f3a\u7684\u7528\u6237\u9ecf\u6027\uff0c\u7528\u6237\u7559\u5b58\u5ea6\u9ad8\uff0c\u7559\u5b58\u65f6\u95f4\u957f\u3002<\/p>\n\n\n\n<p><strong>4\uff09\u663e\u5f97\u66f4\u52a0\u771f\u5b9e<\/strong><\/p>\n\n\n\n<p>\u5176\u5b9e\u8fd9\u4e2a\u4f5c\u7528\u5c31\u662f\u5360\u4f4d\uff0c\u7528\u6237\u641c\u7d22\u76f8\u5173\u54c1\u724c\u8bcd\u7684\u65f6\u5019\u80fd\u51fa\u6765\u76f8\u5173\u4ecb\u7ecd\uff0c\u8ba9\u7528\u6237\u6709\u4fe1\u8d56\u611f\u7279\u522b\u662f\u4e00\u4e9b\u5c0f\u4f17\u4eba\u7fa4\u4e2d\u7684KOL\uff0c\u5c06\u4f1a\u6210\u4e3a\u5404\u5927\u54c1\u724c\u8425\u9500\u7684\u91cd\u70b9\u5173\u6ce8\u5bf9\u8c61\uff0c\u53ea\u8981\u627e\u5230\u5408\u9002\u7684\u7f51\u7ea2\u4fbf\u4e00\u5b9a\u80fd\u627e\u5230\u5176\u5bf9\u5e94\u7684\u5ba2\u7fa4\uff0c\u66f4\u597d\u5730\u5bf9\u76ee\u6807\u7fa4\u4f53\u8425\u9500\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u54c1\u724c\u4e3b\u7684\u63a8\u5e7f\u7b56\u7565<\/strong><\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u300e\u7b2c\u4e00\u6b65\uff1a\u5efa\u7acb\u5c0f\u7ea2\u4e66\u6a21\u578b\u300f<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"687\" height=\"503\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522182547.png\" alt=\"\" class=\"wp-image-20997\"\/><figcaption> \u56fe\u7247\u6765\u6e90\uff1a\u57ce\u5916\u5708 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style=\"text-align:center\"><strong>\u300e\u7b2c\u4e8c\u6b65\uff1a\u7f51\u7ea2\u8054\u52a8\uff0c\u88c2\u53d8\u589e\u957f\u300f<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"816\" height=\"529\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522182651.jpg\" alt=\"\" class=\"wp-image-20998\"\/><figcaption> \u56fe\u7247\u6765\u6e90\uff1a\u57ce\u5916\u5708 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style=\"text-align:center\"><strong>\u4e09\u3001\u5c0f\u7ea2\u4e66\u5e73\u53f0\u8c03\u6574\uff0c\u5546\u5bb6\u5982\u4f55\u5e94\u5bf9<\/strong><\/p>\n\n\n\n<p>2019\u5e744\u670816\u65e5\uff0c\u5317\u4eac\u9752\u5e74\u62a5\u520a\u53d1\u300a\u5c0f\u7ea2\u4e66APP\u73b09.5\u4e07\u7bc7\u6d89\u70df\u8f6f\u6587\u300b\uff0c\u5f15\u53d1\u793e\u4f1a\u5173\u6ce8\u3002<\/p>\n\n\n\n<p>5\u670810\u65e5\uff0c\u5c0f\u7ea2\u4e66\u5c06\u67aa\u53e3\u4e00\u81f4\u5bf9\u5411\u4e86\u5e73\u53f0\u4e2d\u201c\u4e71\u8c61\u6a2a\u751f\u201d\u7684KOL\uff0c\u8fd9\u6b21\u79ef\u6028\u5df2\u4e45\u7684\u77db\u76fe\u5c31\u6b64\u7206\u53d1\u3002\u672c\u6b21\u5c0f\u7ea2\u4e66\u5347\u7ea7\u53ef\u4ee5\u6982\u62ec\u4e3a\u4ee5\u4e0b\u4e24\u70b9\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"649\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5fae\u4fe1\u56fe\u7247_20190522182733-649x1024.jpg\" alt=\"\" class=\"wp-image-20999\"\/><\/figure><\/div>\n\n\n\n<ol 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