{"id":20186,"date":"2019-04-26T14:16:33","date_gmt":"2019-04-26T06:16:33","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=20186"},"modified":"2019-04-26T14:16:35","modified_gmt":"2019-04-26T06:16:35","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6%ef%bc%9a%e5%b0%8f%e7%ba%a2%e4%b9%a6%e5%a6%82%e4%bd%95%e8%af%b8%e5%a4%9a%e8%b4%a8%e7%96%91%e4%b8%ad%e5%ae%8c%e6%88%90%e6%95%91%e8%b5%8e","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/20186.html","title":{"rendered":"\u5c0f\u7ea2\u4e66\uff1a\u5c0f\u7ea2\u4e66\u5982\u4f55\u8bf8\u591a\u8d28\u7591\u4e2d\u5b8c\u6210\u6551\u8d4e"},"content":{"rendered":"\n<p>            <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"438\" height=\"292\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5c0f\u7ea2\u4e66-15.png\" alt=\"\" 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"444\" height=\"173\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7ea2\u4eba.png\" alt=\"\" class=\"wp-image-20188\"\/><\/figure><\/div>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u4e9b\u7b14\u8bb0\u4ee3\u5199\u548c\u4ee3\u53d1\uff0c\u5176\u7b80\u5355\u7c97\u7565\u7684\u64cd\u4f5c\u6d41\u7a0b\u8d85\u4e4e\u60f3\u8c61\u3002<\/p>\n\n\n\n<p>\u201c\u63a8\u5e7f\u65b9\u5f0f\u4e3b\u8981\u4e24\u79cd\uff0c\u770b\u4f60\u7684\u9700\u8981\u201d\uff0c\u6e29\u5973\u58eb\u7684\u5de5\u4f5c\u5ba4\u4e13\u95e8\u4ece\u4e8b<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\u4e1a\u52a1\uff0c\u5979\u544a\u8bc9\u65b0\u6d6a\u79d1\u6280\uff0c\u76ee\u524d\u4e3b\u6d41\u63a8\u5e7f\u65b9\u5f0f\u6709\u4e24\u79cd\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e00\uff0c\u901a\u8fc7\u5b98\u65b9\u9014\u5f84\u63a8\u5e7f\uff0c\u7c7b\u4f3c\u4e8e\u6dd8\u5b9d\u76f4\u901a\u8f66\uff0c\u7ecf\u8d39\u7ea6\u4e24\u4e07\u5143\uff0c\u201c\u8fd9\u79cd\u5c31\u662f\u76f4\u63a5\u4e0a\u5e7f\u544a\u7ed9\u63a8\u8350\u4f4d\uff0c\u4f46\u5927\u5bb6\u4e5f\u77e5\u9053\u8fd9\u662f\u5e7f\u544a\uff0c\u6548\u679c\u4e0d\u660e\u663e\u201d\uff1b<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u901a\u8fc7\u975e\u5b98\u65b9KOL\u9014\u5f84\u63a8\u5e7f\u3002<\/p>\n\n\n\n<p>\u201c\u4f60\u62cd\u56fe\uff0c\u6211\u5199\u6587\u6848\uff0c\u7136\u540e\u6211\u53bb\u627eKOL\u53d1\uff0c\u51e0\u5341\u51e0\u767e\u90fd\u6709\uff0c\u8fd9\u79cd\u4e00\u822c\u90fd\u662f\u5c0fKOL\u201d\uff0c\u6e29\u5973\u58eb\u900f\u9732\uff0c\u5bf9\u4e8e\u6709\u8f83\u9ad8\u5173\u6ce8\u5ea6\u7684KOL\uff0c\u5219\u5fc5\u987b\u8981\u5c06\u5546\u54c1\u5feb\u9012\uff0c\u201c\u5979\u62cd\u56fe\uff0c\u5979\u6765\u5199\uff0c\u5979\u6765\u53d1\uff0c\u8fd9\u662f\u4e00\u6761\u9f99\u7684\uff0c\u4ef7\u683c\u51e0\u5343\u5230\u51e0\u4e07\u4e0d\u7b49\u201d\u3002<\/p>\n\n\n\n<p>\u5979\u5766\u8a00\uff0c\u591a\u6570KOL\u552f\u5229\u662f\u56fe\uff0c\u201c\u4e00\u822c\u4f60\u770b\u5230\u7684\u7b14\u8bb0\uff0c\u90fd\u662f\u5546\u5bb6\u82b1\u94b1\u63a8\u5e7f\u7684\uff0c\u4e0d\u7838\u94b1\uff1f\u5979\u4eec\uff08\u6307KOL\uff09\u624d\u4e0d\u5199\u5462\u201d\u3002<\/p>\n\n\n\n<p>\u5b9e\u9645\u4e0a\uff0c\u8fd9\u79cd\u4f4e\u6210\u672c\u7684\u865a\u5047\u8425\u9500\u884c\u4e3a\uff0c\u5bf9\u5c0f\u7ea2\u4e66\u7684\u793e\u533a\u6c1b\u56f4\u5f62\u6210\u4e86\u6781\u5927\u7834\u574f\u3002<\/p>\n\n\n\n<p>\u6709\u7f51\u53cb\u76f4\u547c\uff0c\u5b83\u6ca1\u6709\u4ee5\u524d\u7eaf\u7cb9\u4e86\uff0c\u201c\u6216\u8bb8\u5f88\u591a\u4e1c\u897f\u4e00\u706b\uff0c\u5c31\u771f\u7684\u53d8\u6210\u5229\u76ca\u4ea7\u4e1a\u94fe\u4e86\u201d\uff0c\u201c\u8fd9\u6837\u7684\u5c0f\u7ea2\u4e66\uff0c\u5c31\u6ca1\u6709\u53c2\u8003\u4ef7\u503c\u4e86\u201d\u3002<\/p>\n\n\n\n<p>\u66f4\u53ef\u6015\u7684\u662f\uff0c\u8fd9\u79cd\u5ec9\u4ef7\u7684\u63a8\u5e7f\u65b9\u5f0f\u5df2\u5ef6\u4f38\u81f3\u6d77\u5916\u5404\u5904\u3002<\/p>\n\n\n\n<p>\u6b64\u524d\uff0c\u65b0\u6d6a\u79d1\u6280\u66fe\u5728\u65e5\u672c\u4e5d\u5dde\u67d0\u5730\u641c\u7d22\u201c\u6e29\u6cc9\u201d\uff0c\u6574\u4e2a\u9875\u9762\u90fd\u6307\u5411\u4e86\u67d0\u5bb6\u6e29\u6cc9\u9152\u5e97\u3002<\/p>\n\n\n\n<p>\u4f46\u5b9e\u9645\u60c5\u51b5\u662f\uff0c\u8be5\u533a\u57df\u7684\u6e29\u6cc9\u9152\u5e97\u6570\u91cf\u591a\u8fbe50\u4f59\u5bb6\uff0c\u800cKOL\u4eec\u63a8\u8350\u7684\u8fd9\u5bb6\u9152\u5e97\uff0c\u65e0\u8bba\u662f\u5f53\u5730\u53e3\u7891\u8fd8\u662f\u670d\u52a1\uff0c\u53ea\u5904\u5728\u4e2d\u7b49\u6c34\u5e73\u3002\u4f46\u662f\uff0c\u7ecf\u8fc7\u5c0f\u7ea2\u4e66\u7684\u201c\u63a8\u8350\u201d\uff0c\u8fd9\u5bb6\u9152\u5e97\u77ac\u95f4\u6210\u4e86\u201c\u7f51\u7ea2\u201d\u6253\u5361\u5723\u5730\uff0c\u4ef7\u94b1\u4e5f\u4ece\u8be5\u5730\u533a\u5747\u4ef7\u7684\u6bcf\u665a800\u4f59\u5143\uff0c\u98d9\u5347\u81f33000\u5143\u3002<\/p>\n\n\n\n<p>\u201c\u5957\u8def\u201d\u7b14\u8bb0\u7684\u4f5c\u7528\u7531\u6b64\u51f8\u663e\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6765\u8bbf\u8005\u4e0d\u5f97\u4e0d\u4e3a\u201c\u667a\u5546\u7a0e\u201d\u4e70\u5355\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"438\" height=\"323\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u56fe\u6587-1.png\" alt=\"\" class=\"wp-image-20189\"\/><\/figure><\/div>\n\n\n\n<p>\u9762\u5bf9\u8086\u8650\u7684\u9ed1\u4ea7\uff0c\u5c0f\u7ea2\u4e66\u66fe\u8868\u793a\u8981\u5bf9\u5176\u6253\u51fb\u5230\u5e95\uff0c\u5bf9\u5237\u91cf\u884c\u4e3a\u201c\u96f6\u5bb9\u5fcd\u201d\u3002<\/p>\n\n\n\n<p>\u8bdd\u97f3\u672a\u843d\uff0c\u53c8\u88ab\u7206\u51fa\u5b58\u5728\u70df\u8349\u8fdd\u6cd5\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u636e\u300a\u5317\u4eac\u9752\u5e74\u62a5\u300b\u63cf\u8ff0\uff0c\u201c\u5c0f\u7ea2\u4e66\u201dApp\u4e0a\u67099.5\u4e07\u7bc7\u6d89\u70df\u5e7f\u544a\uff0c\u8fd9\u4e9b\u4fe1\u606f\u591a\u4ee5\u201c\u6d4b\u8bc4\u201d\u201c\u79cd\u8349\u201d\u7b49\u8f6f\u6587\u65b9\u5f0f\u5c55\u5f00\uff0c\u540c\u65f6\uff0c\u8fd8\u6709\u6587\u7ae0\u901a\u8fc7\u201c\u5305\u88c5\u5c11\u5973\u5fc3\u201d\u3001\u201c\u5473\u9053\u72ec\u7279\u201d\u7b49\u5438\u5f15\u5973\u6027\u7684\u70ed\u8bcd\u63a8\u9500\u5973\u58eb\u9999\u70df\u3002<\/p>\n\n\n\n<p>\u5728\u6d89\u70df\u8f6f\u6587\u88ab\u66dd\u5149\u540e\uff0c\u5c0f\u7ea2\u4e66\u7d27\u6025\u4e0b\u7ebf\u4e86\u6240\u6709\u63d0\u53ca\u70df\u8349\u7684\u7b14\u8bb0\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u8fd9\u79cd\u201c\u81ea\u7f5a\u4e09\u676f\u5f0f\u201d\u7684\u6574\u6539\u65b9\u5f0f\u5f15\u6765\u4eba\u6c11\u7f51\u7684\u6279\u8bc4\uff0c\u201c\u9762\u5bf9\u7a81\u5982\u5176\u6765\u7684\u8206\u8bba\u5371\u673a\uff0c\u8868\u6001\u6574\u6539\u3001\u4e0b\u7ebf\u5220\u9664\u3001\u9053\u6b49\u4e86\u4e8b\uff0c\u4f3c\u4e4e\u5df2\u7ecf\u6210\u4e3a\u5371\u673a\u516c\u5173\u7684\u6807\u51c6\u5957\u8def\u3002\u4f46\u4e0d\u75db\u4e0d\u75d2\u7684\u8868\u6001\uff0c\u6050\u6015\u8fdc\u8fdc\u4e0d\u591f\u3002\u201d\u4eba\u6c11\u7f51\u8868\u793a\uff0c\u5c0f\u7ea2\u4e66\u7684\u6574\u6539\u4e0d\u5e94\u8be5\u6b62\u4e8e&#8221;\u4e0b\u7ebf&#8221;\uff0c\u5e73\u53f0\u65b9\u5e94\u8be5\u601d\u8003\u5982\u4f55\u624d\u80fd\u8865\u9f50\u5185\u5bb9\u76d1\u7ba1\u7684\u77ed\u677f\u3002<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684\u91ce\u86ee\u751f\u957f\uff0c\u4e0d\u4ec5\u52a9\u957f\u4e86\u865a\u5047\u3001\u8fdd\u6cd5\u5185\u5bb9\u8513\u5ef6\uff0c\u8fd8\u4f7f\u5f97\u6574\u4e2a\u5e73\u53f0\u65e5\u6e10\u201c\u6d6e\u534e\u201d\u3002<\/p>\n\n\n\n<p>\u201c\u70ab\u5bcc\u201d\u3001\u201c\u865a\u8363\u201d\u2026\u2026\u6b63\u5728\u8ba9\u5c0f\u7ea2\u4e66\u53d8\u6210\u4e00\u4e2a\u7269\u6b32\u6a2a\u6d41\u7684\u5730\u65b9\uff0c\u4eff\u4f5b\u5168\u4e2d\u56fd\u7684\u5bcc\u8c6a\u90fd\u5728\u90a3\u91cc\u3002<\/p>\n\n\n\n<p>\u4ece\u5f20\u96e8\u7eee\u7684\u201c1\u514b\u62c9\u4ee5\u4e0b\u7684\u788e\u94bb\u90fd\u662f\u4e0d\u503c\u94b1\u201d\uff0c\u5230\u666e\u901a\u7528\u6237\u81ea\u6028\u81ea\u601c\u5bf9\u73b0\u5b9e\u7684\u4e0d\u6ee1\uff0c\u5c0f\u7ea2\u4e66\u4e0a\u5145\u65a5\u7740\u62dc\u91d1\u3001\u6500\u6bd4\u4e3b\u4e49\u3002\u6ee1\u5c4f\u90fd\u662f\u80a4\u767d\u957f\u817f\u5927\u7f8e\u5973\uff0cLv\u3001\u7231\u9a6c\u4ed5\u751a\u81f3\u90fd\u6210\u4e86\u5c4c\u4e1d\u54c1\u724c\u2026\u2026\u201c\u5982\u4eca\u6ca1\u6709\u4e00\u4ef6\u5962\u4f88\u54c1\u5305\u5305\uff0c\u4f60\u90fd\u4e0d\u597d\u610f\u601d\u770b\u5c0f\u7ea2\u4e66\u3002\u201d\u5510\u5fc3\u8c03\u4f83\u79f0\u3002<\/p>\n\n\n\n<p>\u800c\u8fd9\u79cd\u98ce\u6c14\u4f3c\u4e4e\u5f97\u5230\u5c0f\u7ea2\u4e66\u5b98\u65b9\u7684\u80af\u5b9a\uff0c\u5728\u5b98\u65b9\u5b9a\u5236T\u6064\u4e0a\u66fe\u5370\u7740\u8fd9\u6837\u4e00\u53e5\u8bdd\uff1a\u201c\u673a\u4f1a\u6c38\u8fdc\u7559\u7ed9\u6709\u80f8\u6709\u989c\u7684\u4eba\u201d\u3002<\/p>\n\n\n\n<p>\u800c\u636e\u65b0\u6d6a\u79d1\u6280\u4eb2\u6d4b\u53d1\u73b0\uff0c\u5728\u5c0f\u7ea2\u4e66\u7684\u65b0\u7528\u6237\u63a8\u8350\u9875\u4e0a\uff0c60%\u7684\u5185\u5bb9\u90fd\u662f\u7f8e\u5973\u5199\u771f\uff0c\u751a\u81f3\u5939\u6742\u7740\u8272\u60c5\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u201c\u7537\u751f\u7684\u8bdd\uff0c\u5b83\u4f1a\u4f18\u5148\u63a8\u8350\u8fd9\u4e9b\u3002\u201d\u4e00\u540d\u4e1a\u5185\u4eba\u58eb\u79f0\uff0c\u201c\u56e0\u4e3a\u5c0f\u7ea2\u4e66\u7537\u6027\u5360\u6bd4\u8f83\u4f4e\uff0c\u6240\u4ee5\u5b83\u4f1a\u6bd4\u8f83\u503e\u5411\u4e8e\u7528\u8fd9\u4e9b\u9ad8\u989c\u503c\u7684\u5c0f\u59d0\u59d0\u4eec\uff0c\u6765\u7559\u4f4f\u8fd9\u4e9b\u7537\u6027\u7528\u6237\u3002\u201d<\/p>\n\n\n\n<p>\u6309\u7167\u5c0f\u7ea2\u4e66\u8fd9\u5957\u903b\u8f91\uff0c\u6709\u94b1\u3001\u6f02\u4eae\u5373\u662f\u6210\u529f\u7684\u4ee3\u540d\u8bcd\uff0c\u5973\u5b69\u4eec\u7684\u6837\u8c8c\u3001\u6027\u522b\uff0c\u90fd\u662f\u88ab\u7269\u5316\u7684\uff0c\u53ef\u4ee5\u4f5c\u4e3a\u52fe\u5f15\u7537\u4eba\u7684\u8bf1\u9975\u548c\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u5982\u6b64\uff0c\u5e02\u573a\u4e0d\u5f97\u4e0d\u4e3a\u5c0f\u7ea2\u4e66\u7684\u4ef7\u503c\u89c2\u611f\u5230\u62c5\u5fe7\u3002<\/p>\n\n\n\n<p><strong>\u7535\u5546\u56f0\u5883<\/strong><\/p>\n\n\n\n<p>\u8fdb\u519b\u7535\u5546\uff0c\u662f\u5c0f\u7ea2\u4e66\u63a2\u7d22\u5546\u4e1a\u5316\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n\n\n\n<p>\u201c\u7535\u5546\u8d1f\u8d23\u8d5a\u94b1\u517b\u5bb6\uff0c\u5185\u5bb9\u8d1f\u8d23\u8c8c\u7f8e\u5982\u82b1\u3002\u201d\u5728\u77bf\u82b3\u770b\u6765\uff0c\u5f53\u5185\u5bb9\u793e\u533a\u6d41\u91cf\u6c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