{"id":20167,"date":"2019-04-25T17:39:36","date_gmt":"2019-04-25T09:39:36","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=20167"},"modified":"2021-06-10T11:09:33","modified_gmt":"2021-06-10T03:09:33","slug":"%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%ef%bc%9a%e7%94%a8%e6%88%b7%e5%88%86%e5%b1%82%e8%bf%90%e8%90%a5%e5%b9%b6%e4%b8%8d%e9%9a%be","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/20167.html","title":{"rendered":"\u589e\u957f\u9ed1\u5ba2\uff1a\u7528\u6237\u5206\u5c42\u8fd0\u8425\u5e76\u4e0d\u96be"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>\u8bf4\u5b9e\u8bdd\uff0c\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%88%86%e5%b1%82\" title=\"\u7528\u6237\u5206\u5c42\" 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class=\"wp-image-20168\"\/><\/figure><\/div>\n\n\n\n<p>\u6211\u8ba4\u4e3a\u7ed3\u5408\u4ea7\u54c1\u72b6\u6001\uff0c\u5148\u4ece\u80fd\u505a\u7684\u4e8b\u60c5\u5f00\u59cb\u505a\u7528\u6237\u5206\u5c42\u5427\uff0c\u771f\u7684\u4e0d\u96be\uff0c\u6216\u8bb8\u4f60\u5df2\u7ecf\u5728\u505a\u7528\u6237\u5206\u5c42\u8fd0\u8425\u4e86\uff0c\u53ea\u4e0d\u8fc7\u4f60\u81ea\u5df1\u4e0d\u77e5\u9053\u800c\u5df2\uff0c\u6240\u505a\u7684\u4e8b\u60c5\u4e0d\u4e00\u5b9a\u662f\u5f88\u7cfb\u7edf\u7684\uff0c\u4f46\u6bcf\u4e2a\u96f6\u788e\u7684\u5c0f\u4e8b\u60c5\u6700\u7ec8\u4f1a\u5f15\u5bfc\u4f60\u5230\u6700\u540e\u7684\u7528\u6237\u5206\u5c42\u5168\u5c40\u89c2\u7684\uff1b<\/p>\n\n\n\n<p>\u5148\u8bf4\u8bf4<strong>\u4e09\u79cd\u5e38\u89c1\u7684\u7528\u6237\u8fd0\u8425\u6a21\u578b<\/strong>\uff0c\u6bd5\u7adf\u8fd93\u79cd\u6a21\u578b\u53ef\u4ee5\u8ba9\u6211\u4eec\u62e5\u6709\u7528\u6237\u8fd0\u8425\u7684\u76f8\u5173\u57fa\u7840\u601d\u7ef4\uff1b<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u7528\u6237\u4ef7\u503c\u6a21\u578b\u5206\u5c42<\/strong><\/p>\n\n\n\n<p>RFM\u6a21\u578b\u662f\u5ba2\u6237\u7ba1\u7406\u4e2d\u7684\u7ecf\u5178\u65b9\u6cd5\uff0c\u5b83\u7528\u4ee5\u8861\u91cf\u6d88\u8d39\u7528\u6237\u7684\u4ef7\u503c\u548c\u521b\u5229\u80fd\u529b\uff0c\u662f\u4e00\u4e2a\u5178\u578b\u7684\u5206\u7fa4\u6a21\u578b\uff0c\u4f9d\u6258\u6536\u8d39\u7684\u4e09\u4e2a\u6838\u5fc3\u6307\u6807\uff1a\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\uff08Recency\uff09\u3001\u6d88\u8d39\u9891\u7387\uff08Frequency\uff09\u548c\u6d88\u8d39\u91d1\u989d\uff08Monetary\uff09\uff1b<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"378\" height=\"255\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5ba2\u6237-2.png\" alt=\"\" class=\"wp-image-20169\"\/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\"><strong>\u91d1\u5b57\u5854\u6a21\u578b\u5206\u5c42<\/strong><br><\/p>\n\n\n\n<p>\u5e76\u4e0d\u662f\u6240\u6709\u7684\u4ea7\u54c1\u90fd\u9002\u7528\u91d1\u5b57\u5854\u6a21\u578b\u5206\u5c42\uff0c\u9700\u8981\u5145\u5206\u7406\u89e3\u4e1a\u52a1\u548c\u7528\u6237\u53ca\u6570\u636e\u624d\u80fd\u642d\u5efa\u7b26\u5408\u4ea7\u54c1\u7684\u91d1\u5b57\u5854\uff0c\u800c\u4e14\u4e0d\u540c\u7684\u4ea7\u54c1\u5176\u91d1\u5b57\u5854\u4e0d\u4e00\u6837\uff1b<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"341\" height=\"278\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u91d1\u5b57\u5854.png\" alt=\"\" class=\"wp-image-20170\"\/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\"><strong>AARRR\u6a21\u578b\u5206\u5c42<\/strong><br><\/p>\n\n\n\n<p>\u4e0d\u591a\u4ecb\u7ecd\uff0c\u5c31\u662f\u901a\u8fc7\u5404\u7c7b\u8fd0\u8425\u624b\u6bb5\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\u3001\u7559\u5b58\u7387\u6216\u8005\u5176\u4ed6\u4ed8\u8d39\u6307\u6807\uff0c\u80af\u5b9a\u90fd\u542c\u817b\u4e86\uff1b<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"379\" height=\"171\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5206\u5c42-1.png\" alt=\"\" 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style=\"text-align:center\"><strong>01<\/strong><br><\/p>\n\n\n\n<p>\u4ea7\u54c1\u6700\u5f00\u59cb\uff0c\u4f60\u60f3\u7684\u53ea\u6709\u5982\u4f55\u8ba9\u7528\u6237\u6765\u4f7f\u7528\u4ea7\u54c1\uff0c\u4e5f\u5c31\u662f\u5f15\u6d41\uff0c\u4e5f\u5c31\u662fAARRR\u6a21\u578b\u4e2d\u7684Acquisition\uff08\u83b7\u53d6\u7528\u6237\uff09\uff1b<\/p>\n\n\n\n<p>\u5982\u4f55\u83b7\u53d6\uff1f\u5176\u5b9e\u5c31\u662f\u4e00\u4e2a\u6e20\u9053\u95ee\u9898\uff0c\u80fd\u505a\u548c\u9700\u8981\u505a\u7684\u5c0f\u4e8b\u5c31\u662f\u627e\u5404\u79cd\u65b9\u5f0f\u548c\u6e20\u9053\u6765\u83b7\u53d6\u7528\u6237\uff0c\u6bd4\u5982\u79cd\u5b50\u7528\u6237\u9080\u8bf7\u3001\u793e\u4f1a\u5316\u5a92\u4f53\u4f20\u64ad\u3001\u641c\u7d22\u5f15\u64ce\u3001\u7ebf\u4e0b\u63a8\u5e7f\u7b49\u7b49\uff1b<\/p>\n\n\n\n<p>\u6bd4\u5982\u77e5\u4e4e\u5728\u521b\u7acb\u521d\u671f\u662f\u91c7\u7528\u9080\u8bf7\u5236\uff0c\u4e0d\u4ec5\u5960\u5b9a\u4e86\u77e5\u4e4e\u8fd9\u4e2a\u4ea7\u54c1\u7684\u57fa\u8c03\uff0c\u4e5f\u5e26\u52a8\u4e86\u5176\u5728\u77ed\u65f6\u95f4\u5185\u7684\u8fc5\u901f\u8e7f\u7ea2\uff1b\u6ef4\u6ef4\u65e9\u671f\uff0c\u662f\u901a\u8fc7\u5148\u62c9\u53f8\u673a\u7aef\uff0c\u518d\u62c9\u4e58\u5ba2\u7aef\uff0c\u518d\u62c9\u53f8\u673a\u7aef\u8fd9\u6837\u4e00\u79cd\u4ea4\u66ff\u7684\u65b9\u5f0f\u4fdd\u6301\u4f9b\u9700\u5e73\u8861\uff0c\u8fd9\u662f\u56e0\u4e3a\u8fd9\u7c7b\u4ea7\u54c1\u9996\u5148\u8981\u4fdd\u8bc1\u7684\u5c31\u662f\u4f9b\u7ed9\u4fa7\u7684\u5145\u8db3\uff1b\u5fae\u535a\u65e9\u671f\uff0c\u662f\u9080\u8bf7\u660e\u661f\u3001\u5927V\u5165\u9a7b\uff0c\u4ece\u800c\u5438\u5f15\u666e\u901a\u7528\u6237\u4f7f\u7528\u7684\uff1b<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>02<\/strong><br><\/p>\n\n\n\n<p>\u5f15\u6765\u7528\u6237\u4e4b\u540e\uff0c\u4f60\u53ef\u80fd\u4f1a\u89c9\u5f97\u9700\u8981\u8ba9\u5438\u5f15\u6765\u7684\u7528\u6237\u4fdd\u6301\u6d3b\u8dc3\u548c\u7559\u4e0b\u6765\uff0c\u4e5f\u5c31\u662fAARRR\u6a21\u578b\u4e2d\u7684Activation\u3001Retention\uff0c\u8fd9\u65f6\u5019\u53ef\u4ee5\u505a\u7684\u5c0f\u4e8b\u5c31\u662f\u5f00\u5c55\u6d3b\u52a8\u7ed9\u7528\u6237\u76f8\u5173\u5229\u76ca\uff0c\u53ca\u65f6\u8ddf\u8fdb\u7528\u6237\u7684\u95ee\u9898\u548c\u53cd\u9988\uff0c\u6fc0\u53d1\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\uff0c\u4ea7\u54c1\u529f\u80fd\u65b9\u9762\u4ea4\u4e92\u505a\u7684\u66f4\u53cb\u597d\uff0c\u65b0\u624b\u5f15\u5bfc\uff0c\u751a\u81f3\u662f\u96cf\u5f62\u72b6\u6001\u7684\u4f1a\u5458\u79ef\u5206\u4f53\u7cfb\u4e4b\u7c7b\u7684\uff1b<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>03<\/strong><br><\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u7528\u6237\u4e4b\u540e\u53d1\u73b0\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u6001\u5ea6\u4e0d\u4e00\u6837\uff0c\u6709\u7684\u7ecf\u5e38\u4f7f\u7528\uff0c\u6709\u7684\u5076\u5c14\u4f7f\u7528\uff0c\u6709\u7684\u51e0\u4e4e\u4e0d\u4f7f\u7528\uff0c\u8fd9\u65f6\u5019\u53ef\u80fd\u4f1a\u60f3\u5230\u91d1\u5b57\u5854\u6a21\u578b\uff0c\u628a\u7528\u6237\u505a\u4e2a\u6700\u5927\u6982\u7684\u5206\u5c42\uff0c\u6bd4\u5982\u6f5c\u6c34\u7528\u6237\u3001\u65b0\u7528\u6237\u5f52\u4e3a\u4e00\u7c7b\u4e3a\u201c\u4e00\u822c\u7528\u6237\u201d\uff0c\u7ecf\u5e38\u4f7f\u7528\u3001\u53cd\u9988\u95ee\u9898\u3001\u6d3b\u8dc3\u7684\u7528\u6237\u5f52\u4e3a\u4e00\u7c7b\u4e3a\u201c\u6d3b\u8dc3\u7528\u6237\u201d\uff0c\u90a3\u4e9b\u4e0d\u600e\u4e48\u4f7f\u7528\u7684\u7528\u6237\u5f52\u4e3a\u4e00\u7c7b\u4e3a\u201c\u8981\u6d41\u5931\u7684\u7528\u6237\u201d\uff0c\u5f88\u7c97\u7cd9\u7684\u5206\u7c7b\uff1b<\/p>\n\n\n\n<p>\u7c97\u7cd9\u5206\u7c7b\u6ca1\u5173\u7cfb\uff0c\u4e0d\u662f\u6240\u6709\u7684\u4e8b\u60c5\u4e00\u4e0b\u5b50\u5c31\u53ef\u4ee5\u505a\u597d\u7684\uff0c\u9488\u5bf9\u4e0d\u540c\u7684\u5206\u7c7b\u505a\u597d\u4e0d\u540c\u7684\u4e8b\u60c5\uff0c\u6bd4\u5982\u201c\u8981\u6d41\u5931\u7684\u7528\u6237\u201d\uff0c\u53ef\u80fd\u4f1a\u7528\u53d1\u90ae\u4ef6\/\u77ed\u4fe1\u9080\u8bf7\u56de\u6765\u3001\u5f00\u5c55\u6d3b\u52a8\u5438\u5f15\u56de\u6765\u3001\u6216\u8005\u8001\u7528\u6237\u9080\u8bf7\u597d\u53cb\u56de\u5f52\u7b49\u65b9\u5f0f\uff0c\u9488\u5bf9\u201c\u6d3b\u8dc3\u7528\u6237\u201d\uff0c\u53ef\u80fd\u4f1a\u7ee7\u7eed\u5f00\u5c55\u4e00\u4e9b\u6d3b\u52a8\uff0c\u505a\u597d\u7528\u6237\u53cd\u9988\u7b49\uff0c\u9488\u5bf9\u201c\u4e00\u822c\u7528\u6237\u201d\uff0c\u53ef\u80fd\u4f1a\u7ed9\u5c0f\u793c\u54c1\u3001\u9488\u5bf9\u6027\u7684\u7b56\u5212\u6d3b\u52a8\u7b49\u65b9\u5f0f\uff1b<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>04<\/strong><br><\/p>\n\n\n\n<p>\u518d\u4e4b\u540e\uff0c\u53ef\u80fd\u4f1a\u60f3\u5982\u4f55\u66f4\u7cbe\u7ec6\u5316\u7684\u8fd0\u8425\uff0c\u5982\u4f55\u8ba9\u7528\u6237\u4ed8\u8d39\uff0c\u5982\u4f55\u670d\u52a1\u597d\u5df2\u7ecf\u4ed8\u8d39\u7684\u7528\u6237\uff0c\u505a\u597d\u7528\u6237\u4f53\u9a8c\uff0c\u5c31\u662fAARRR\u6a21\u578b\u4e2d\u7684Revenue\uff0c\u548cRFM\u6a21\u578b\uff1b<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9636\u6bb5\u5176\u5b9e\u672c\u8d28\u662f\u4ea7\u54c1\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\uff0c\u53ef\u80fd\u4f1a\u505a\u5404\u79cd\u4ed8\u8d39\u63a2\u7d22\uff0c\u4e5f\u53ef\u80fd\u4f1a\u6709\u5404\u79cd\u523a\u6fc0\u4ed8\u8d39\u7684\u6d3b\u52a8\uff0c\u60f3\u7740\u63d0\u9ad8\u7528\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\uff0c\u6bd4\u5982\u5bf9\u4ed8\u8d39\u8fc7\u7684\u7528\u6237\u518d\u63a8\u51fa\u4f18\u60e0\u6d3b\u52a8\uff0c\u9080\u8bf7\u597d\u53cb\u4ed8\u8d39\u53ef\u4ee5\u6d3b\u52a8\u5956\u52b1\uff0c\u4ed8\u8d39\u8d8a\u591a\u53ef\u83b7\u5f97\u7684\u6743\u76ca\u8d8a\u591a\u7b49\u7b49\uff0c\u90fd\u662f\u8fd9\u4e2a\u9636\u6bb5\u53ef\u4ee5\u505a\u7684\u4e8b\u60c5\uff1b<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>05<\/strong><br><\/p>\n\n\n\n<p>\u518d\u4e4b\u540e\u5462\uff0c\u8c8c\u4f3c\u89c9\u5f97\u65b0\u6e20\u9053\u4e5f\u6ca1\u6709\u592a\u597d\u7684\u53ef\u6316\u6398\uff0c\u5f15\u6d41\u57fa\u672c\u505a\u5230\u4e00\u5b9a\u7a0b\u5ea6\u4e86\uff0c\u7559\u5b58\u8c8c\u4f3c\u4e5f\u5728\u52aa\u529b\u505a\u5f53\u4e2d\uff0c\u8fd9\u65f6\u60f3\u7684\u5c31\u662f\u5982\u4f55\u6316\u6398\u5df2\u6709\u7528\u6237\u7684\u4ef7\u503c\uff0c\u53ef\u80fd\u4f1a\u641e\u4e2a\u9080\u8bf7\u597d\u53cb\u6d3b\u52a8\uff0c\u505a\u597d\u793e\u4ea4\u5e73\u53f0\u7684\u5206\u4eab\u529f\u80fd\u548c\u6d3b\u52a8\uff0c\u8fd8\u53ef\u80fd\u4f1a\u5c06\u7528\u6237\u505a\u66f4\u7ec6\u5316\u7684\u5206\u5c42\uff0c\u53ef\u80fd\u4f1a\u5bf9\u4ed8\u8d39\u7528\u6237\u505a\u4e2a\u66f4\u7ec6\u5316\u7684\u5206\u7fa4\uff0c\u603b\u4e4b\u4e00\u5207\u7684\u4e00\u5207\u90fd\u662f\u5728\u6316\u6398\u5df2\u6709\u7528\u6237\u7684\u4ef7\u503c\uff1b<\/p>\n\n\n\n<p>\u5176\u5b9e\u4ece\u4e0a\u9762\u7684\u8fc7\u7a0b\u4e2d\u5c31\u53ef\u4ee5\u770b\u5230\uff0c3\u79cd\u6a21\u578b\u662f\u5728\u6df7\u5408\u7740\u4f7f\u7528\u7684\uff0c\u6240\u4ee5\u7528\u6237\u5206\u5c42\u8fd0\u8425\uff0c\u53ef\u80fd\u6211\u4eec\u5728\u5e73\u5e38\u5de5\u4f5c\u4e2d\u5c31\u4e00\u76f4\u5728\u4f7f\u7528\uff0c\u53ea\u4e0d\u8fc7\u6ca1\u90a3\u4e2a\u610f\u8bc6\uff0c\u6ca1\u8ba4\u77e5\u5230\u201c\u54e6\uff0c\u539f\u6765\u8fd9\u5c31\u662f\u7528\u6237\u5206\u5c42\u8fd0\u8425\u5440\u201d\uff1b<br><\/p>\n\n\n\n<p 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title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/model\/19634.html\">\u6d45\u6790\u901a\u8fc7\u7528\u6237\u5206\u5c42\u8fd0\u8425\u5b9e\u73b0\u5546\u4e1a\u589e\u957f<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/product\/13005.html\">\u5982\u4f55\u4ece0\u52301\u7cbe\u7ec6\u5316\u505a\u7528\u6237\u8fd0\u8425\uff1f|\u7528\u6237\u5206\u5c42\u7bc7<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/model\/20165.html\">\u5546\u4e1a\u589e\u957f\uff1a\u968f\u53e3\u7684\u8bc4\u4ef7\uff0c\u6ca1\u51c6\u513f\u5c31\u7275\u52a8 SEO \u6392\u540d<\/a> \u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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