{"id":19799,"date":"2019-04-12T20:33:47","date_gmt":"2019-04-12T12:33:47","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=19799"},"modified":"2021-06-23T10:30:26","modified_gmt":"2021-06-23T02:30:26","slug":"%e6%b5%81%e9%87%8f%e6%97%b6%e4%bb%a3%e5%b7%b2%e4%ba%a1%ef%bc%8c%e5%a6%82%e4%bd%95%e5%9c%a8-roi-%e7%9a%84%e9%ad%94%e5%92%92%e4%b8%8b%e7%94%9f%e5%ad%98","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/19799.html","title":{"rendered":"\u6d41\u91cf\u65f6\u4ee3\u5df2\u4ea1\uff0c\u5982\u4f55\u5728 ROI \u7684\u9b54\u5492\u4e0b\u751f\u5b58"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u968f\u7740\u6d41\u91cf<\/a><\/span>\u4e3a\u738b\u65f6\u4ee3\u7684\u51cb\u96f6\uff0c\u8ba9 ROI<\/a><\/span> \u957f\u5c45\u8003\u6838 KPI \u699c\u9996\uff0c\u751a\u81f3\u662f\u552f\u4e00 KPI\uff0c\u6210\u4e3a\u65e0\u6570\u4eba\u7684\u68a6\u9b47\u3002\u4e5f\u6ca6\u4e3a\u5e02\u573a\u8425\u9500\u3001\u8fd0\u8425\u3001\u4ea7\u54c1\u7b49\u4eba\u5458\u675f\u624b\u675f\u811a\u7684\u7d27\u7b8d\u5492\uff0c\u4ed6\u4eec\u88ab\u7d27\u7d27\u7684\u627c\u4f4f\u4e86\u8d44\u91d1\u7684\u51fa\u53e3\uff0c\u5374\u4e0d\u65ad\u88ab\u903c\u52a0\u5927\u4ea7\u51fa\uff0c\u75db\u82e6\u4e0d\u582a\u3002\u5e0c\u671b\u672c\u6587\u80fd\u4e3a\u5927\u5bb6\u89e3\u5f00\u8fd9\u4e2a\u9b54\u5492\u3002<\/p>\n\n\n\n

\u4e00\u3001\u5728\u201c\u9519\u8bef\u201dROI \u4e0b\u7684\u9b54\u5492<\/strong><\/p>\n\n\n\n

1.\u65e0\u6570\u636e\u5206\u6790\uff0c\u53ea\u770b ROI<\/strong><\/p>\n\n\n\n

\u4f5c\u4e3a\u5e02\u573a\u8425\u9500\u90e8\u95e8\u7684\u6e20\u9053\u8d1f\u8d23\u4eba\u5c0f\u5434\u6bcf\u6bcf\u542c\u5230 ROI \u90fd\u618b\u7740\u4e00\u809a\u5b50\u6c14\uff0c\u516c\u53f8\u4e0d\u5927\uff0c\u4e3a\u52a0\u5f3a\u5e02\u573a\u63a8\u5e7f\u8fdb\u5ea6\uff0c\u5fc5\u987b\u52a0\u5927\u6295\u8d44\uff0c\u4f46\u4e00\u8003\u8651\u5230 ROI\uff0c\u5c31\u5f97\u52d2\u7740\u88e4\u5b50\uff0c\u53bb\u627e\u4e00\u4e9b\u514d\u8d39\u6e20\u9053\u6295\u653e\uff0c\u4f46\u8fd9\u4e9b\u6e20\u9053\u7684\u6570\u636e\u65e0\u6cd5\u8fdb\u884c\u5206\u6790\uff0c\u5bfc\u81f4\u516c\u53f8\u7684\u4e1a\u7ee9\u50cf\u5750\u513f\u7ae5\u8fc7\u5c71\u8f66\uff0c\u9ad8\u70b9\u4e0d\u9ad8\uff0c\u5374\u4e00\u76f4\u8d77\u4f0f\u4e0d\u5b9a\u3002<\/strong><\/p>\n\n\n\n

2.\u60f3\u8981\u5927\u6d41\u91cf\uff0c\u4e5f\u60f3\u8981 ROI<\/strong><\/p>\n\n\n\n

\u4f5c\u4e3a\u8fd0\u8425\u90e8\u95e8\u7684\u8fd0\u8425\u7ecf\u7406\u5c0f\u53cc\u80cc\u8d1f\u7740\u4e24\u4e2a\u91cd\u8981\u7684 KPI\u2014\u2014\u589e\u52a0\u6d41\u91cf\u548c\u63d0\u5347 ROI\uff0c\u6700\u61c2\u5c0f\u53cc\u5185\u5fc3\u6323\u624e\u7684\u83ab\u8fc7\u4e8e\u4e0b\u9762\u8fd9\u5f20\u56fe\u2014\u2014\u6d41\u91cf\u548c ROI \u5b58\u5728\u53cd\u6bd4\u5173\u7cfb\u3002<\/strong><\/p>\n\n\n\n

\"\"
\u56fe 1 ROI \u548c\u6d41\u91cf\u7684\u8fd1\u89c6\u53cd\u6bd4\u5173\u7cfb <\/figcaption><\/figure><\/div>\n\n\n\n

\u5176\u5b9e\u4e0d\u96be\u7406\u89e3\uff0c\u82e5\u6295\u653e\u7684\u8d8a\u7cbe\u51c6\uff0cROI \u5c31\u8d8a\u9ad8\uff0c\u4f46\u73b0\u5b9e\u662f\u4f01\u4e1a\u5df2\u77e5\u7cbe\u51c6\u4eba\u7fa4\u6709\u9650\uff0c\u6d41\u91cf\u5fc5\u5b9a\u53d7\u9650\uff0c\u82e5\u653e\u5bbd\u6761\u4ef6\uff0c\u6d41\u91cf\u5fc5\u5b9a\u589e\u957f\uff0cROI \u4e5f\u5fc5\u5b9a\u968f\u4e4b\u4e0b\u964d\u3002\u56e0\u6b64\uff0c\u5c0f\u53cc\u6bcf\u6b21\u6c47\u62a5\u65f6\u90fd\u559c\u5fe7\u53c2\u534a\u3002<\/p>\n\n\n\n

3.\u865a\u8363\u7684 ROI\uff0c\u6ce1\u6cab\u5fc5\u7834<\/strong><\/p>\n\n\n\n

\u4f5c\u4e3a\u67d0\u7535\u5546\u516c\u53f8\u7684\u5e02\u573a\u8425\u9500\u8d1f\u8d23\u4eba\u5c0f\u674e\u76f8\u6bd4\u5c0f\u5434\u548c\u5c0f\u53cc\u5728\u524d\u671f\u8fc7\u5f97\u6ecb\u6da6\u591a\u4e86\uff0c\u8be5\u516c\u53f8\u7684 ROI \u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1aROI=\uff3b\uff08\u6536\u5165\uff0d\u6210\u672c\uff09\uff0f\u6295\u5165\uff3d\uff0a100% ,\u56e0\u4e3a\u8be5\u516c\u53f8\u524d\u671f\u7684\u4e1a\u7ee9\u72b6\u51b5\u826f\u597d\uff0c\u4e00\u76f4\u5728\u589e\u957f\uff0c\u56e0\u6b64\u6536\u5165-\u6210\u672c\u4e5f\u968f\u4e4b\u589e\u957f\uff0c\u4f46\u5230\u4e86\u5bd2\u51ac\u671f\uff0c\u53d1\u73b0 ROI \u9aa4\u8dcc\uff0c\u8fd9\u624d\u53d1\u73b0\u4e4b\u524d\u7684 ROI \u7684\u201c\u6c34\u5206\u201d\u6709\u591a\u5927\uff0c\u5b8c\u5168\u4f9d\u8d56\u4e8e\u7ecf\u6d4e\u5f62\u52bf\uff0c\u5bd2\u6f6e\u5230\u6765\u5b8c\u5168\u6ca1\u6709\u62b5\u6321\u80fd\u529b\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u4f18\u5316 ROI\uff0c\u4f01\u4e1a\u7684\u5fc5\u4fee\u8bfe<\/strong><\/p>\n\n\n\n

\u5c3d\u7ba1 ROI \u7684\u5e94\u7528\u5b58\u5728\u4f17\u591a\u5751\uff0c\u4f46\u6240\u6709\u8001\u677f\u90fd\u5e0c\u671b\u4ee5\u5c11\u535a\u591a\uff0c\u8425\u9500\u4eba\u5458\u4e5f\u9700\u8981\u62ff\u51fa\u70b9\u6210\u7ee9\u5851\u9020\u81ea\u6211\u4ef7\u503c\u3002<\/p>\n\n\n\n

\u90a3\u600e\u4e48\u4f18\u5316\u5462\uff1f\u4e0b\u9762\u4ee5\u4e00\u4e2a S \u7535\u5546\u7684\u6848\u4f8b\u8fdb\u884c\u8bb2\u89e3\uff0c\u5982\u4e0b\uff1a<\/p>\n\n\n\n

1\uff0e\u627e\u5230\u5173\u952e\u5f71\u54cd\u56e0\u7d20<\/strong><\/p>\n\n\n\n

\u4ee5\u4e0b\u4e3a\u5e38\u89c1\u7684 4 \u4e2a\u5173\u952e\u56e0\u7d20
<\/p>\n\n\n\n