ME\u578b<\/strong><\/p>\n\n\n\n\u7b2c\u56db\u79cd\uff0c\u53eb\u505aME\u578bCEO\uff0cME\u4ec0\u4e48\u610f\u601d\uff0cME=Marketing everywhere\uff0c\u8425\u9500\u601d\u7ef4\u65e0\u6240\u4e0d\u5728\uff0c\u628a\u8425\u9500\u5f53\u4f5c\u6838\u5fc3\u6218\u7565\uff0c\u5f53\u4f5c\u5ba2\u6237\u4ef7\u503c\u4e0e\u516c\u53f8\u5185\u90e8\u8fd0\u8425\u5408\u4e00\u7684\u6838\u5fc3\uff0c\u8d2f\u7a7f\u4f01\u4e1a\u7ecf\u8425\u7684\u6240\u6709\u73af\u8282\uff01<\/p>\n\n\n\n
\u5f00\u573a\u6211\u5148\u8c08\u8425\u9500\u7684\u5c42\u6b21\uff0c\u4f60\u662f\u54ea\u4e2a\u5c42\u6b21\u5f88\u91cd\u8981\uff0c\u683c\u5c40\u4e0d\u4e00\u6837\uff0c\u6253\u6cd5\u5b8c\u5168\u4e0d\u4e00\u6837\uff01<\/p>\n\n\n\n
\u53e6\u5916\uff0c\u4eca\u5929\u6211\u60f3\u8c08\u4e00\u4e0b\u6211\u5bf9\u8425\u9500\u7684\u4e00\u4e9b\u672c\u8d28\u6027\u7406\u89e3\uff0c\u6211\u4e00\u76f4\u8ba4\u4e3a\uff0c\u53ea\u6709\u89e6\u53ca\u672c\u8d28\uff0c\u624d\u662fCEO\u548c\u9ad8\u7ba1\u5e94\u8be5\u5177\u6709\u7684\u601d\u7ef4\u3002<\/p>\n\n\n\n
\u56db\u6708\u4efd\u5c06\u5728\u4e2d\u4fe1\u51fa\u7248\u4e00\u672c\u8425\u9500\u548c\u6218\u7565\u878d\u5408\u7684\u65b0\u4e66\u300a\u589e\u957f\u4e94\u7ebf\u300b\uff0c\u6211\u672c\u79d1\u6388\u4e1a\u6069\u5e08\u6c6a\u6d9b\u6559\u6388\u5199\u63a8\u8350\u8bed\u65f6\u7ed9\u6211\u5199\u4e86\u4e00\u53e5\u8bdd\u2014\u2014\u201c\u8425\u9500\u4e0d\u53ea\u662f\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u66f4\u662f\u5e02\u573a\u9a71\u52a8\u578b\u7684\u6218\u7565\u201d\u3002<\/p>\n\n\n\n
\u6211\u89c9\u5f97\u8fd9\u8bdd\u4e00\u9488\u89c1\u8840\uff0c\u4ed6\u8bb2\u5230\u7684\u662fCEO\u5c42\u9762\u7684\u8425\u9500\u3002<\/p>\n\n\n\n
\u76ee\u524d\u5e02\u573a\u4e0a\u8bb2\u8425\u9500\uff0c\u5927\u591a\u6570\u8def\u5f84\u662f\u4e00\u4e2a\u5178\u578b\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u8def\u5f84\u2014\u2014\u53bb\u7814\u7a76\u5e02\u573a\u4e2d\u7684\u6d88\u8d39\u8005\u600e\u4e48\u6765\u8d2d\u4e70\uff0c\u600e\u4e48\u6765\u51b3\u7b56\u3002<\/p>\n\n\n\n
\u901a\u8fc7\u884c\u4e3a\u5b66\u53bb\u9884\u6d4b\u4ec0\u4e48\u6837\u7684\u4fe1\u606f\u523a\u6fc0\uff0c\u6216\u8005\u7528\u4ec0\u4e48\u6837\u7684\u4f20\u64ad\u8bdd\u672f\u80fd\u5e2e\u6d88\u8d39\u8005\u4f5c\u51fa\u8d2d\u4e70\u9009\u62e9\uff0c\u8fd9\u662f\u7b2c\u4e00\u4e2a\u8def\u5f84\uff0c\u53eb\u6d88\u8d39\u8005\u884c\u4e3a\u8def\u5f84\u3002<\/p>\n\n\n\n
\u7b2c\u4e8c\u4e2a\u8def\u5f84\u5c31\u662f\u6211\u4ee5\u524d\u7ed9\u5f88\u591a\u516c\u53f8\u505a\u54a8\u8be2\uff0c\u6240\u5bfc\u5165\u7684\u53e6\u5916\u4e00\u6761\u8def\u5f84\uff0c\u53eb\u505a\u2014\u2014\u8425\u9500\u6218\u7565\u7684\u8def\u5f84\uff0c\u6216\u8005\u53eb\u5e02\u573a\u6218\u7565\u7684\u8def\u5f84\uff0c\u8fd9\u4e2a\u5c42\u9762\uff0c\u624d\u662fCEO\u9700\u8981\u7684\u5e02\u573a\u8425\u9500\u601d\u7ef4\u3002<\/p>\n\n\n\n
\u76ee\u524d\u7684\u6218\u7565\uff0c\u78b0\u5230\u4e86\u5f88\u591a\u95ee\u9898\u3002\u5927\u5bb6\u5b66\u6218\u7565\u8bfe\uff0c\u5305\u542b\u6709\u613f\u666f\u3001\u4f7f\u547d\u3001\u4ef7\u503c\u89c2\uff0c\u884c\u4e1a\u9009\u62e9\u3001\u516c\u53f8\u67b6\u6784\u7684\u8c03\u6574\u3001\u7ba1\u63a7\u3002<\/p>\n\n\n\n
\u4f46\u662f\u4e00\u4e2a\u516c\u53f8\u4e09\u5e74\u4e94\u5e74\u624d\u505a\u4e00\u6b21\u6218\u7565\u89c4\u5212\uff0c\u73b0\u5728\u5e02\u573a\u53d8\u5316\u592a\u52a8\u6001\u4e86\uff0c\u9020\u6210\u90a3\u4e2a\u89c4\u5212\u53d8\u6210\u4e86\u201c\u9b3c\u8bdd\u201d\uff0c\u201c\u574f\u6218\u7565\u201d\u6ee1\u8857\u904d\u662f\uff0c\u800c\u8425\u9500\u662f\u76f4\u63a5\u548c\u52a8\u6001\u7684\u5e02\u573a\u6253\u4ea4\u9053\u7684\u3002<\/p>\n\n\n\n
\u6211\u7684\u4e00\u4e2a\u5224\u65ad\u662f\uff0c\u5e02\u573a\u8425\u9500\u6218\u7565\u5c06\u4f1a\u6bd4\u516c\u53f8\u6218\u7565\u89c4\u5212\u66f4\u91cd\u8981\u3002<\/p>\n\n\n\n
\u56e0\u4e3a\u5b83\u76f4\u63a5\u6d89\u53ca\u5230\u5982\u4f55\u5e2e\u52a9\u5ba2\u6237\u521b\u9020\u4ef7\u503c\uff0c\u5982\u4f55\u9762\u5bf9\u7ade\u4e89\u3002\u7136\u800c\u53ef\u60dc\u7684\u662f\uff0c\u76ee\u524d\u7edd\u5927\u591a\u6570\u516c\u53f8\u628a\u8425\u9500\u653e\u5728\u4e00\u4e2a\u6218\u672f\u7684\u4f4d\u7f6e\uff0c\u5f53\u7136\u53cd\u8fc7\u6765\u8bb2\uff0c\u8fd9\u4e5f\u662f\u4f60\u672a\u6765\u6218\u7565\u771f\u6b63\u8131\u9896\u800c\u51fa\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n
\u8425\u9500\u5b66\u4e4b\u7236\u83f2\u5229\u666e\u79d1\u7279\u52d2\u8bf4\uff0c\u8425\u9500\u9996\u5148\u662f\u4e00\u79cd\u5e94\u7528\u7ecf\u6d4e\u5b66\uff0c\u7136\u540e\u8d4b\u4e88\u7ba1\u7406\u7684\u7075\u9b42\uff0c\u4ed6\u5199\u51fa\u4e86\u5de8\u8457\u300a\u8425\u9500\u7ba1\u7406\u300b\u5f71\u54cd\u4e86\u4f01\u4e1a\u754c\u81f3\u4eca\u534a\u4e2a\u4e16\u7eaa\uff0c\u628a\u7ecf\u6d4e\u5b66\u548c\u7ba1\u7406\u5b66\u878d\u5408\u3002<\/p>\n\n\n\n
\u7ecf\u6d4e\u5b66\u548c\u7ba1\u7406\u5b66\u80cc\u540e\u7684\u529f\u5e95\u6709\u4ec0\u4e48\u4e0d\u4e00\u6837\uff1f<\/strong><\/p>\n\n\n\n\u7ecf\u6d4e\u5b66\u662f\u4ee5\u5e02\u573a\u7406\u6027\u4e3a\u6838\u5fc3\u6784\u5efa\u7684\uff0c\u7ba1\u7406\u5b66\u662f\u4ee5\u4eba\u6027\u4e3a\u6838\u5fc3\u67b6\u6784\u7684\u3002<\/strong><\/p>\n\n\n\n\u4ece\u6839\u672c\u4e0a\u6765\u8bb2\uff0c\u8fd9\u4e24\u4e2a\u8981\u7d20\u662f\u5b8c\u5168\u4e0d\u4e00\u6837\u7684\u3002\u4f46\u662f\u8425\u9500\u628a\u8fd9\u4e24\u5757\u505a\u4e86\u4e00\u4e2a\u7edf\u4e00\u3002<\/p>\n\n\n\n
\u56e0\u4e3a\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u83f2\u5229\u666e\u79d1\u7279\u52d2\u4ee5\u524d\u662f\u7814\u7a76\u7ecf\u6d4e\u5b66\u7684\uff0c\u5199\u5b8c\u535a\u58eb\u8bba\u6587\u540e\uff0c\u4ed6\u7a81\u7136\u53d1\u73b0\u7ecf\u6d4e\u5b66\u4e2d\u6240\u6709\u7684\u5047\u8bbe\uff0c\u6bd4\u5982\u5b8c\u5168\u5e02\u573a\u7ade\u4e89\u73af\u5883\uff0c\u5728\u771f\u5b9e\u4e16\u754c\u5f53\u4e2d\u662f\u4e0d\u53ef\u80fd\u53d1\u751f\u7684\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5f00\u59cb\u7814\u7a76\u5e02\u573a\u5f53\u4e2d\u5230\u5e95\u54ea\u4e9b\u8981\u7d20\u4f1a\u5f71\u54cd\u5230\u6240\u8c13\u7684\u4f9b\u7ed9\u9700\u6c42\u3001\u5f71\u54cd\u5230\u4f01\u4e1a\u7684\u4e1a\u7ee9\uff0c\u4ece\u800c\u5f00\u59cb\u5728\u8fd9\u4e2a\u57fa\u7840\u4e0a\u5b8c\u6210\u4e86\u6574\u4e2a\u8425\u9500\u7ba1\u7406\u7684\u67b6\u6784\u3002<\/p>\n\n\n\n
\u4f46\u662f\u6211\u5fc5\u987b\u5f97\u8bf4\uff0c\u4ee5\u8fd9\u4e2a\u67b6\u6784\u4e3a\u6863\u6b21\uff0c\u53bb\u770b\u5e02\u573a\u5f53\u4e2d\u5f88\u591a\u516c\u53f8\u7684\u5e02\u573a\u884c\u4e3a\uff0c\u53d1\u73b0\u4e25\u91cd\u8131\u8282\u3002<\/p>\n\n\n\n
\u5927\u90e8\u5206CEO\u8c08\u5230\u8425\u9500\uff0c\u4ee5\u4e3a\u5c31\u662f\u5e7f\u544a\uff0c\u662f\u65b0\u5a92\u4f53\uff0c\u662f\u9500\u552e\uff0c\u662f\u54c1\u724c\uff0c\u800c\u6ca1\u6709\u770b\u6210\u516c\u53f8\u7ba1\u7406\u5e02\u573a\u7684\u4e00\u79cd\u6218\u7565\u884c\u4e3a\uff0c\u6ca1\u6709\u56de\u5230\u79d1\u7279\u52d2\u5c42\u9762\u7684\u8425\u9500\u3002<\/strong><\/p>\n\n\n\n\u6211\u628a\u8fd9\u4e2a\u75c5\u75c7\u53eb\u505a\u201cCEO\u5e02\u573a\u9a71\u52a8\u578b\u6218\u7565\u7684\u7f3a\u5931\u201d\uff0c\u4e5f\u662f\u8425\u9500\u6218\u7565\u7684\u7f3a\u5931\uff0c\u4e8e\u662f\u6211\u60f3\u5237\u65b0CEO\u5c42\u9762\u7684\u8425\u9500\u3002<\/p>\n\n\n\n
\u4ee5\u524d\u5b9a\u4e49\u4e00\u4e2a\u5b66\u79d1\uff0c\u7ecf\u5e38\u662f\u628a\u4e00\u95e8\u5b66\u79d1\u62c6\u6210\u4e00\u4e2a\u6d41\u7a0b\u3002\u6bd4\u5982\u8bf4\u4ec0\u4e48\u53eb\u8425\u9500\uff1f\u6211\u5bf9\u4ee5\u524d\u5404\u79cd\u5b9a\u4e49\u8fdb\u884c\u4e00\u4e2a\u5f52\u7eb3\uff0c\u4e0d\u5916\u4e4e\uff1a<\/p>\n\n\n\n
\u201c\u8425\u9500\u662f\u4ece\u5916\u90e8\u73af\u5883\u53bb\u5206\u6790\u4f60\u4f01\u4e1a\u53d1\u5c55\u7684\u673a\u4f1a\uff0c\u7136\u540e\u627e\u5230\u4f60\u4f01\u4e1a\u8d44\u6e90\u548c\u673a\u4f1a\u5339\u914d\u7684\u70b9\uff0c\u53bb\u5206\u5272\u51fa\u4e00\u4e2a\u5e02\u573a\uff0c\u5b9a\u4f4d\u51fa\u8fd9\u4e2a\u5e02\u573a\uff0c\u901a\u8fc74P\uff08\u4ea7\u54c1\u3001\u5b9a\u4ef7\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u53bb\u5b8c\u6210\u4e00\u4e2a\u8425\u9500\u7ec4\u5408\uff0c\u4e4b\u540e\u8fdb\u884c\u7ba1\u7406 \u3002\u201d<\/p>\n\n\n\n
\u8fd9\u4e2a\u4e1c\u897f\u662f\u5927\u90e8\u5206\u6559\u79d1\u4e66\u6240\u6559\u7684\u4e1c\u897f\uff0c\u6709\u9053\u7406\u3002\u4f46\u662f\u5b83\u4ea4\u7ed9\u4f60\u7684\u662f\u201c\u6d41\u7a0b\u201d\uff0c\u4e0d\u89e6\u53ca\u672c\u8d28\u3002<\/p>\n\n\n\n
\u6362\u53e5\u8bdd\u8bb2\uff0c\u8fd9\u6837\u770b\u8425\u9500\uff0c\u5b66\u8425\u9500\uff0c\u505a\u8425\u9500\u51b3\u7b56\uff0c\u5c31\u597d\u6bd4\u662f\u8d75\u672c\u5c71\u90a3\u4e2a\u7ecf\u5178\u5c0f\u54c1\u91cc\u9762\u8bf4\u5982\u4f55\u628a\u5927\u8c61\u653e\u8fdb\u51b0\u7bb1\u91cc\u9762\uff1a\u7b2c\u4e00\u6b65\u5fc5\u987b\u8981\u6253\u5f00\u3002\u7b2c\u4e8c\u6b65\uff0c\u5927\u8c61\u653e\u8fdb\u53bb\uff0c\u7b2c\u4e09\u6b65\uff0c\u51b0\u7bb1\u95e8\u5173\u4e0a\u3002<\/p>\n\n\n\n
\u4ed6\u9002\u5408\u521d\u5b66\u8005\uff0c\u4f46\u662fCEO\u6839\u672c\u4e0d\u8fd9\u6837\u601d\u8003\u95ee\u9898\u3002<\/p>\n\n\n\n
\u56e0\u4e3a\u6d41\u7a0b\u6027\u7684\u5b9a\u4e49\u56de\u7b54\u4e0d\u4e86\u4e00\u4e2a\u95ee\u9898\uff1a\u4ec0\u4e48\u53eb\u505a\u201c\u597d\u7684\u8425\u9500\u201d\uff1f\u4ec0\u4e48\u53eb\u505a\u201c\u574f\u7684\u8425\u9500\u201d\uff1f<\/strong><\/p>\n\n\n\n\u4f60\u4f1a\u53d1\u73b0\u793e\u4f1a\u79d1\u5b66\u544a\u8bc9\u4f60\u5f88\u591a\u6982\u5ff5\uff0c\u4f46\u90fd\u53ea\u662f\u5de5\u5177\u3002\u5b83\u4e0d\u544a\u8bc9\u4f60\u5982\u4f55\u533a\u5206\u754c\u9650\uff0c\u8bc4\u4f30\u884c\u4e3a\uff0c\u4ec0\u4e48\u6837\u7684\u60c5\u51b5\u4e0b\u6709\u4ec0\u4e48\u6837\u7684\u7ba1\u7406\u65b9\u5f0f\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u6211\u89c9\u5f97\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u8981\u7d20\u5c31\u662f\uff0c\u533a\u5206\u597d\u8425\u9500\u548c\u574f\u8425\u9500\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
\u6240\u4ee5\u6211\u60f3\u5237\u65b0CEO\u5c42\u9762\u7684\u8425\u9500\uff0c\u5148\u8c08\u57fa\u672c\u529f\u5e95\uff0c\u518d\u8c08\u6211\u4ee5\u5e38\u5e74\u62c5\u4efbCEO\u5e02\u573a\u6218\u7565\u987e\u95ee\u7684\u89c6\u89d2\uff0c\u6765\u5b9a\u4e49\u9ad8\u7ba1\u5c42\u9762\u7684\u8425\u9500\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n
\u6211\u8ba4\u4e3a\u6218\u7565\u5c42\u9762\uff0c\u8425\u9500\u6700\u6838\u5fc3\u7684\u56db\u5f20\u5e95\u724c\u662f\u2014\u2014\u589e\u957f\u3001\u9700\u6c42\u3001\u7ade\u4e89\u3001\u5173\u7cfb\u3002<\/p>\n\n\n\n
\u4e00\u3001\u589e\u957f<\/strong><\/p>\n\n\n\n\u4e0a\u5468\u89c1\u83f2\u5229\u666e\u79d1\u7279\u52d2\uff0c\u8c08\u5230\u8425\u9500\uff0c\u4ed6\u7ed9\u6211\u8bb2\u7684\u7b2c\u4e00\u53e5\u8bdd\u5c31\u662f\u2014\u2014\u201c\u5e02\u573a\u53d8\u5316\u5f97\u6bd4\u5e02\u573a\u8425\u9500\u66f4\u5feb\u201d\u3002<\/p>\n\n\n\n
\u4eca\u5929\u8425\u9500\u754c\u8c08\u7684\u662f\u4ec0\u4e48\uff1f\u662f\u54c1\u724c\u3001\u662f\u6d41\u91cf\u3001\u662f\u4e70\u6570\u5b57\u5e7f\u544a\uff0c\u96be\u602a\u53ef\u53e3\u53ef\u4e50\u75db\u4e0b\u51b3\u5fc3\u4e00\u53e3\u6c14\u53d6\u6d88\u4e8628\u5e74\u4e4b\u4e45\u7684\u9996\u5e2d\u8425\u9500\u5b98\uff08CMO\uff09\u5c97\u4f4d\uff01<\/p>\n\n\n\n
99%\u516c\u53f8\u6240\u9762\u4e34\u7684\u8425\u9500\u95ee\u9898\uff0c\u662f\u8425\u9500\u548c\u589e\u957f\u7684\u8131\u8282\u3002<\/strong><\/p>\n\n\n\n\u8425\u9500\u90e8\u95e8\u8d8a\u6765\u8d8a\u88ab\u770b\u4f5c\u201c\u8d39\u7528\u4e2d\u5fc3\u201d\uff0c\u800c\u4e0d\u662f\u201c\u6295\u8d44\u4e2d\u5fc3\u201d\uff0c\u66f4\u8fdc\u8fdc\u8c08\u4e0d\u4e0a\u662f\u201c\u589e\u957f\u4e2d\u5fc3\u201d\u3002<\/p>\n\n\n\n
\u6211\u6709\u4e00\u6b21\u53bb\u4e00\u5bb6\u73b0\u8c61\u7ea7\u7684\u4e92\u8054\u7f51\u516c\u53f8\uff0c\u4ed6\u4eec\u544a\u8bc9\u6211\u54c1\u724c\u90e8\u95e8\u5c06\u5e76\u5165\u8fd0\u8425\u90e8\uff0c\u4e3a\u4ec0\u4e48\uff1f\u8fd9\u5bb6\u516c\u53f8\u7684\u54c1\u724c\u5851\u9020\u5728\u884c\u4e1a\u5185\u505a\u5230\u6570\u4e00\u6570\u4e8c\uff0c\u95ee\u9898\u51fa\u5728\u54ea\u513f\uff1f<\/p>\n\n\n\n
\u5c31\u662f\u56e0\u4e3a\u8425\u9500\u4e0d\u548c\u589e\u957f\u7ed3\u5408\uff0c\u6240\u4ee5\u54c1\u724c\u7b56\u7565\u505a\u5f97\u518d\u597d\u4e5f\u6ca1\u6709\u81f4\u547d\u6027\u610f\u4e49\uff0cCMO\uff08\u5e02\u573a\u603b\u76d1\uff09\u8bf4\u4e0d\u6e05\u695a\u73b0\u5728\u505a\u7684\u4e0e\u5176\u4ed6\u9886\u5148\u54c1\u724c\u7684\u8054\u5408\u8425\u9500\uff0c\u5230\u5e95\u5bf9\u589e\u957f\u4ea7\u751f\u4e86\u4ec0\u4e48\u63a8\u8fdb\u3002<\/p>\n\n\n\n
\u8425\u9500\u4e4b\u7236\u83f2\u5229\u666e\u79d1\u7279\u52d2\u6709\u4e00\u4e2a\u5f97\u610f\u95e8\u751f\uff0c\u53eb\u505aKumar\uff0c\u8fd9\u4e2a\u4eba\u65e2\u5728\u4f26\u6566\u5546\u5b66\u9662\u505a\u8425\u9500\u5b66\u6559\u6388\uff0c\u53c8\u5728\u5370\u5ea6\u6700\u5927\u7684\u96c6\u56e2\u5854\u5854\u505a\u884c\u653f\u603b\u88c1\uff0c\u8fd9\u4e2a\u201c\u53cc\u5b50\u5ea7\u201d\u7684\u89d2\u8272\u8ba9\u4ed6\u770b\u5230\u4e86\u95ee\u9898\u3002<\/p>\n\n\n\n
\u4ed6\u8bf4\uff1a\u201c\u5927\u91cf\u7684\u8425\u9500\u5b66\u6559\u6388\uff0c\u5219\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u4e8e\u72ed\u7a84\u7684\u6218\u672f\u65b9\u9762\uff0c\u6bd4\u5982\u5982\u4f55\u5b9a\u4ef7\u3001\u5982\u4f55\u4fc3\u9500\u3001\u5982\u4f55\u4f20\u64ad\u3002<\/p>\n\n\n\n
\u4f46 CEO\u4eec\u76ee\u524d\u9762\u4e34\u7684\u95ee\u9898\u662f\uff0c\u5982\u4f55\u4ee5\u5e02\u573a\u7ade\u4e89\u4e3a\u4e2d\u5fc3\u6765\u83b7\u5f97\u6218\u7565\u6027\u7684\u589e\u957f\u3002\u201d<\/strong><\/p>\n\n\n\n