{"id":19181,"date":"2019-03-26T21:59:38","date_gmt":"2019-03-26T13:59:38","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=19181"},"modified":"2021-06-08T13:57:21","modified_gmt":"2021-06-08T05:57:21","slug":"%e8%af%9d%e8%af%b4pmf-%e5%af%b9%e8%90%a5%e9%94%80%e5%a2%9e%e9%95%bf%e5%a6%82%e6%ad%a4%e9%87%8d%e8%a6%81%e4%b8%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/19181.html","title":{"rendered":"\u4e3a\u4ec0\u4e48PMF \u5bf9\u8425\u9500\u589e\u957f\u5982\u6b64\u91cd\u8981"},"content":{"rendered":"\n<p>       <\/p>\n\n\n\n<p><strong><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/pmf\" title=\"PMF\" target=\"_blank\">PMF<\/a><\/span> \u4e0e Aha Moment \u548c\u7559\u5b58\u4e4b\u95f4\u7684\u5173\u7cfb<\/strong><\/p>\n\n\n\n<p>Aha Moment \u5c31\u50cf\u9047\u5230\u4e00\u4e2a\u6709\u5438\u5f15\u529b\u7684\u4eba\uff0c\u7136\u540e\u4f60\u610f\u8bc6\u5230\u4f60\u88ab\u4ed6\/\u5979\u5438\u5f15\u4e86\u3002\u5982\u679c\u7528\u4e00\u4e2a\u4ea7\u54c1\u6765\u4ee3\u66ff\u8fd9\u4e2a\u4eba\uff0c\u4f60\u5c31\u660e\u767d\u4e86 Aha Moment \u4ee3\u8868\u7740\u7528\u6237\u610f\u8bc6\u5230\u4ea7\u54c1\u7684\u4ef7\u503c\u5e76\u4fdd\u7559\u4e0b\u6765\u7684\u90a3\u4e2a\u65f6\u523b\u3002<\/p>\n\n\n\n<p>\u5728\u589e\u957f\u578b\u8425\u9500\u6f0f\u6597\u4e2d\uff0cAha Moment \u662f\u6fc0\u6d3b\u7684\u4e00\u90e8\u5206\uff0c\u5982\u679c\u4f5c\u4e3a\u4e00\u540d\u589e\u957f\u578b\u8425\u9500\u4eba\u5458\uff0c\u4f60\u7684\u5de5\u4f5c\u5c31\u662f\u8ba9\u7528\u6237\u5c3d\u5feb\u8fdb\u5165 Aha Moment\u3002<\/p>\n\n\n\n<p>\u90a3\u4e9b\u8fd8\u6ca1\u6709\u5230 Aha Moment \u7684\u7528\u6237\u901a\u5e38\u4e0d\u4f1a\u6ce8\u518c\u6216\u76f4\u63a5\u6d41\u5931\uff0c\u5bf9\u4e8e\u5e02\u573a\u548c\u514d\u8d39\u589e\u503c SaaS \u4e1a\u52a1\u6765\u8bf4\uff0c\u8fd9\u4ef6\u4e8b\u60c5\u5e94\u8be5\u53d1\u751f\u5728\u4ed8\u8d39\u4e4b\u524d\u3002\u800c\u5bf9\u4e8e\u9ad8\u89e6\u611f\u548c\u4f01\u4e1a B2B \u516c\u53f8\u6765\u8bf4\uff0c\u987f\u609f\u65f6\u523b\u8981\u4e48\u53d1\u751f\u5728\u4ea7\u54c1\u6f14\u793a\u671f\u95f4\uff0c\u8981\u4e48\u53d1\u751f\u5728\u7b7e\u8ba2\u5408\u540c\u4e4b\u540e\u3002\u6211\u4e2a\u4eba\u8ba4\u4e3a\u5ba2\u6237\u4e0d\u7b7e\u5408\u540c\u4e4b\u524d\u5f88\u96be\u4ea7\u751f Aha Moment\uff0c\u4f46\u4e5f\u5e76\u975e\u7edd\u5bf9\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u975e\u6f14\u793a\u4ea7\u54c1\uff08\u6bd4\u5982 B2C \u4ea7\u54c1\uff09\uff0c\u5165\u95e8\u65f6\u5019\u5fc5\u987b\u76f4\u63a5\u8ba9\u7528\u6237\u4ea7\u751f Aha Moment\u3002\u800c\u5bf9\u4e8e\u6f14\u793a\u4ea7\u54c1\uff08\u6bd4\u5982\u9700\u8981\u9500\u552e\u4eba\u5458\u6f14\u793a\u7684\u4ea7\u54c1\uff09\uff0cAha Moment \u5fc5\u987b\u53d1\u751f\u5728\u6f14\u793a\u8fc7\u7a0b\u4e2d\uff0c\u6216\u8005\u662f\u5f53\u6f5c\u5728\u5ba2\u6237\u6709\u65f6\u95f4\u8bd5\u7528\u4ea7\u54c1\u65f6\u3002\u603b\u7ed3\u8d77\u6765\u5f88\u7b80\u5355\uff0c\u5373\u4ece\u6838\u5fc3\u4ea7\u54c1\u4ef7\u503c\u5f00\u59cb\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"464\" height=\"327\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/FD.png\" alt=\"\" class=\"wp-image-19182\"\/><figcaption> \u56fe 1. \u56fe\u7247\u6765\u6e90\u4e8e www.kevin-indig.com <\/figcaption><\/figure><\/div>\n\n\n\n<p><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\u3001Aha Moment \u548c\u7559\u5b58\u4e4b\u95f4\u6709\u7740\u5185\u5728\u7684\u8054\u7cfb\uff0c\u5e76\u76f8\u4e92\u201c\u5f71\u54cd\u201d\u3002\u5b83\u4eec\u662f\u4e0d\u540c\u7684\u4e1c\u897f\uff1aPMF \u662f\u4e00\u79cd\u72b6\u6001\uff0cAha Moment \u662f\u65f6\u95f4\u70b9\uff0c\u800c\u7559\u5b58\u662f\u4e00\u79cd\u884c\u4e3a\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u76f8\u4e92\u8054\u7cfb\u548c\u4f9d\u8d56\u3002<\/p>\n\n\n\n<p>Aha Moment \u662f PMF \u7684\u4e00\u90e8\u5206\u3002\u5728\u770b\u5230\u4ea7\u54c1\u7684\u4ef7\u503c\u4e4b\u524d\uff0c\u7528\u6237\u9700\u8981\u6709\u7247\u523b\u7684\u9886\u609f\uff0c\u540c\u65f6\uff0c\u7528\u6237\u4e5f\u9700\u8981\u8bb0\u4f4f\u8fd9\u4e00\u523b\u3002\u56e0\u6b64\uff0c\u901a\u8fc7\u4f18\u5316\u5230\u8fbe Aha Moment \u6240\u9700\u7684\u65f6\u95f4\uff0c\u53ef\u4ee5\u79ef\u6781\u5730\u5f71\u54cd\u7559\u5b58\u7387\u548c PMF\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u4e9b\u4ea7\u54c1\uff0cAha Moment \u5728\u6ce8\u518c\u540e\u51e0\u79d2\u949f\u5185\u5c31\u4f1a\u51fa\u73b0\uff0c\u800c\u5bf9\u4e8e\u53e6\u4e00\u4e9b\u4ea7\u54c1\uff0c\u8fd9\u53ef\u80fd\u9700\u8981\u51e0\u5929\u751a\u81f3\u66f4\u957f\u65f6\u95f4\u3002\u8fd9\u57fa\u672c\u53d6\u51b3\u4e8e\u4ea7\u54c1\u7684\u96be\u6613\u7a0b\u5ea6\u548c\u529f\u80fd\u6027\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"456\" height=\"326\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u51fd\u6570.png\" alt=\"\" class=\"wp-image-19183\"\/><figcaption> \u56fe 2. \u56fe\u7247\u6765\u6e90\u4e8e www.kevin-indig.com <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>PMF \u7684\u5f3a\u5f31\u6307\u6807 <\/strong><\/p>\n\n\n\n<p>\u67e5\u770b\u5b9a\u6027\u548c\u5b9a\u91cf\u6307\u6807\uff0c\u4ee5\u83b7\u5f97\u4ea7\u54c1\u5e02\u573a\u5951\u5408\u5ea6\u7684\u5f3a\u6709\u529b\u6307\u6807\u662f\u5f88\u6709\u7528\u7684\u3002\u6bd5\u7adf\u7559\u5b58\u7387\u662f\u4e00\u4e2a\u91cf\u5316\u6307\u6807\uff0c\u4f46\u53ef\u80fd\u4f1a\u8bef\u5bfc\u4eba\uff0c\u5c24\u5176\u662f\u5728\u6ca1\u6709\u8fdb\u4e00\u6b65\u7ec6\u5206\u7684\u60c5\u51b5\u4e0b\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u91cf\u5316\u6307\u6807\u662f NPS\u3002Net Promoter \u8bc4\u5206\u662f\u4e00\u79cd\u7b80\u5355\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u901a\u8fc7\u8be2\u95ee\u6709\u591a\u5c11\u7528\u6237\u613f\u610f\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u4f60\u7684\u4ea7\u54c1\u6765\u4e86\u89e3\u6709\u591a\u5c11\u7528\u6237\u559c\u6b22\u8be5\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u8ba1\u7b97\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u8be2\u95ee\u4f60\u7684\u5ba2\u6237\u201c\u5728 0 \u5230 10 \u7684\u8303\u56f4\u5185\uff0c\u4f60\u6709\u591a\u5927\u53ef\u80fd\u5411\u670b\u53cb\u6216\u540c\u4e8b\u63a8\u8350\u8be5\u516c\u53f8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f\u201d<\/li><li>\u7136\u540e\uff0c\u5c06\u56de\u7b54\u5206\u7ec4\u4e3a&lt;6\uff0c7-8 \u548c9&gt;\u7ec4\u3002<\/li><li>\u4ece&gt;9 \u4e2d\u51cf\u53bb&lt;6 \u7684\u767e\u5206\u6bd4\uff0c\u5c31\u53ef\u4ee5\u83b7\u5f97 NPS \u5206\u6570\u3002<\/li><\/ol>\n\n\n\n<p><strong>\u4ea7\u54c1\u4f7f\u7528<\/strong>\u662f\u4e00\u79cd\u7b80\u5355\u5374\u5e38\u5e38\u88ab\u5ffd\u89c6\u7684\u65b9\u6cd5\uff0c\u5b83\u53ef\u4ee5\u53d1\u73b0\u7528\u6237\u662f\u5426\u559c\u6b22\u4f60\u7684\u4ea7\u54c1\u3002\u7136\u800c\uff0c\u4ec5\u4ec5\u5173\u6ce8\u7528\u6237\u767b\u5f55\u7684\u9891\u7387\u662f\u4e0d\u591f\u7684\u3002\u4f60\u9700\u8981\u770b\u770b\u4ed6\u4eec\u4f53\u9a8c\u6838\u5fc3\u4ea7\u54c1\u4ef7\u503c\u7684\u9891\u7387\u3002\u56e0\u4e3a\u6211\u4eec\u8c08\u8bba\u7684\u662f\u6709\u610f\u4e49\u7684\u4e92\u52a8\u3002<\/p>\n\n\n\n<p><strong>\u63a8\u8350<\/strong>\u662f PMF \u7684\u53e6\u4e00\u4e2a\u826f\u597d\u6307\u6807\u3002\u901a\u5e38\u6240\u8bf4\u7684\u201c\u75c5\u6bd2\u5f0f\u8425\u9500\u201d\u662f\u6307\u5ba2\u6237\u9080\u8bf7\u4ed6\u4eec\u7684\u670b\u53cb\u6216\u540c\u4e8b\u52a0\u5165\u3002\u5982\u4eca\uff0c\u53ea\u6709\u5f53\u4ea7\u54c1\u771f\u7684\u5f88\u597d\u65f6\u624d\u4f1a\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u5b9a\u6027\u6307\u6807\u6765\u81ea\u4e0e\u5ba2\u6237\u7684\u5bf9\u8bdd\u3002\u6709\u4e00\u79cd\u65b9\u6cd5\u53ef\u4ee5\u4ece\u91cf\u5316\u7684\u89d2\u5ea6\u6765\u6df1\u5165\u4e86\u89e3\uff0c\u90a3\u5c31\u662f\u95ee\u81ea\u5df1\uff1a\u201c\u5982\u679c\u8fd9\u4e2a\u4ea7\u54c1\u6ca1\u6709\u4e86\uff0c\u4f60\u6709\u591a\u5931\u671b\uff1f\u201d\u636e\u76f8\u5173\u4eba\u5458\u8bf4\uff0c\u5982\u679c 40% \u7684\u7528\u6237\u4f1a\u975e\u5e38\u5931\u671b\uff0c\u90a3\u4e48 PMF \u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u5f88\u9ad8\u3002<\/p>\n\n\n\n<p>\u53d1\u9001\u4e00\u4efd\u7535\u5b50\u6765\u8c03\u67e5\u8be2\u95ee\u5ba2\u6237\u5173\u4e8e\u4ea7\u54c1\u7684\u7b80\u5355\u95ee\u9898\u662f\u6709\u610f\u4e49\u7684\u3002\u597d\u7684\u5f00\u5934\u95ee\u9898\u662f\u201c\u4f60\u559c\u6b22\u4ec0\u4e48\uff1f\u201d\u3001\u201c\u4f60\u4e0d\u559c\u6b22\u4ec0\u4e48\uff1f\u201d\u3001\u201c\u4f60\u613f\u610f\u4ed8\u53cc\u500d\u7684\u4ef7\u94b1\u5417\uff1f\u201d\u7b49\uff0c\u4e0d\u9700\u8981\u592a\u590d\u6742\u3002<\/p>\n\n\n\n<p>\u4e0e\u5ba2\u6237\u9762\u5bf9\u9762\u4ea4\u8c08\u6c38\u8fdc\u662f\u4e00\u4e2a\u6781\u597d\u7684\u60f3\u6cd5\uff0c\u5e76\u5177\u6709\u53ef\u786e\u5b9a\u6027\uff0c\u4f60\u53ef\u4ee5\u66f4\u597d\u5730\u7406\u89e3\u4ed6\u4eec\u7684\u53cd\u5e94\u3002\u4f60\u53ef\u4ee5\u8ba9\u4ed6\u4eec\u5bf9\u65b0\u529f\u80fd\u8fdb\u884c\u6d4b\u8bd5\uff0c\u7136\u540e\u4ece\u4e2d\u5b66\u5230\u4e00\u4e9b\u4e1c\u897f\u3002<\/p>\n\n\n\n<p><strong>PMF \u7684\u5f31\u6307\u6807<\/strong>\u662f\u9ad8\u6d41\u91cf\u3001\u591a\u6b21\u767b\u5f55\u548c\u8bd5\u7528\u3002\u8fd9\u4e9b\u4f1a\u8ba9\u4f60\u611f\u89c9\u826f\u597d\uff0c\u4f46\u4e0d\u4e00\u5b9a\u80fd\u63a8\u52a8\u4e1a\u52a1\u3002\u4f60\u9700\u8981\u7684\u662f\u5bfb\u627e\u6709\u660e\u663e\u4ef7\u503c\u548c\u4e1a\u52a1\u7684\u6570\u5b57\u3002<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u8bc4\u4f30\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7406\u89e3\u4e3a\u4ec0\u4e48\u8fd8\u6ca1\u6709\u5b9e\u73b0\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5339\u914d\u3002\u800c\u5f53\u4f60\u771f\u6b63\u62e5\u6709\u5b83\u65f6\uff0c\u4f60\u5f88\u5feb\u5c31\u4f1a\u53d1\u73b0\uff0c\u5927\u591a\u6570\u521b\u4e1a\u516c\u53f8\u5728\u627e\u5230 PMF \u4e4b\u524d\u5c31\u5931\u8d25\u4e86\u3002\u6bd4\u5982\u4f60\u76ee\u524d\u80fd\u770b\u5230\u7684\u6bcf\u4e00\u4e2a\u6210\u529f\u7684\u521b\u4e1a\u516c\u53f8\uff0c\u57fa\u672c\u90fd\u5b9e\u73b0\u4e86 PMF\uff0c\u800c\u4f60\u4e5f\u4e00\u6837\uff0c\u5fc5\u987b\u5c3d\u4e00\u5207\u52aa\u529b\u624d\u80fd\u5230\u8fbe\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1a\u7814\u5982\u7389@\u7528\u6237\u884c\u4e3a\u6d1e\u5bdf\u7814\u7a76\u9662(SDResearch)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/quan\/19110.html\">\u8bdd\u8bf4CDP\uff0c\u4e3a\u4ec0\u4e48\u6700\u8fd1\u5f00\u59cb\u6d41\u884c\u4e86(\u4e0a)<\/a> \u300b<\/li><li>\u300a&nbsp;<a href=\"https:\/\/www.growthhk.cn\/cgo\/19089.html\">\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u600e\u4e48\u642d\u5efa\u4e00\u5957\u5b8c\u6574\u7684\u8fd0\u8425\u589e\u957f\u4f53\u7cfb<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/model\/19177.html\">\u5bb6\u5ead\u3001\u4e2a\u6027\u5316\u548c\u9690\u79c1\u4fdd\u62a4\uff0c\u8fd9\u79cd\u300c\u670d\u52a1\u300d\u5f88\u82f9\u679c<\/a> \u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PMF \u4e0e Aha Moment \u548c\u7559\u5b58\u4e4b\u95f4\u7684\u5173\u7cfb Aha Moment \u5c31\u50cf\u9047\u5230\u4e00\u4e2a\u6709\u5438\u5f15\u529b\u7684\u4eba\uff0c\u7136\u540e\u4f60\u610f\u8bc6\u5230\u4f60\u88ab\u4ed6\/\u5979\u5438\u5f15\u4e86\u3002\u5982\u679c\u7528\u4e00\u4e2a\u4ea7\u54c1\u6765\u4ee3\u66ff\u8fd9\u4e2a\u4eba\uff0c\u4f60\u5c31\u660e\u767d\u4e86 Aha M\u2026<\/p>\n","protected":false},"author":91,"featured_media":19182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[2648,3211],"special":[],"class_list":["post-19181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-pmf","tag-3211","entry"],"views":125243,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/19181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=19181"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/19181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/19182"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=19181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=19181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=19181"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=19181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}