{"id":19085,"date":"2019-03-22T21:57:25","date_gmt":"2019-03-22T13:57:25","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=19085"},"modified":"2021-06-08T13:57:27","modified_gmt":"2021-06-08T05:57:27","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88-pmf-%e5%af%b9%e8%90%a5%e9%94%80%e5%a2%9e%e9%95%bf%e5%a6%82%e6%ad%a4%e9%87%8d%e8%a6%81","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/19085.html","title":{"rendered":"\u4e3a\u4ec0\u4e48 PMF \u5bf9\u8425\u9500\u589e\u957f\u5982\u6b64\u91cd\u8981"},"content":{"rendered":"\n<p>      <\/p>\n\n\n\n<p>\u7b80\u5355\u770b\u4e0b\u4ee5\u4e0b\u51e0\u4e2a\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p>UBER \u5728\u63a8\u51fa\u4e00\u5e74\u540e\uff0c\u589e\u957f\u975e\u5e38\u5f3a\u52b2\uff0c\u636e\u8bf4\u6bcf 7 \u6b21\u51fa\u884c\u5c31\u4f1a\u6709\u4e00\u4f4d\u65b0\u7528\u6237\u52a0\u5165\uff0c\u800c\u4e0d\u9700\u8981\u5728\u8425\u9500\u4e0a\u82b1\u8d39\u4e00\u7f8e\u5143\u3002<\/p>\n\n\n\n<p>Instagram \u5728\u7b2c\u4e00\u5929\u5c31\u6709 25,000 \u4e2a\u6ce8\u518c\u8005\u3002<\/p>\n\n\n\n<p>Dropbox \u5728\u53d1\u5e03\u6d4b\u8bd5\u7248\u89c6\u9891\u540e\u7684\u4e00\u5929\u5185\uff0c\u7b49\u5f85\u6ce8\u518c\u7684\u7528\u6237\u4ece 5000 \u4eba\u589e\u52a0\u5230\u4e86 7.5 \u4e07\u4eba\u3002<\/p>\n\n\n\n<p>\u6240\u6709\u8fd9\u4e9b\u516c\u53f8\u7684\u4ea7\u54c1\u90fd\u548c\u5e02\u573a\u6709\u6781\u9ad8\u7684\u5951\u5408\u5ea6\uff0c\u8fd9\u5c31\u662f\u5b83\u4eec\u589e\u957f\u5982\u6b64\u4e4b\u5feb\u7684\u539f\u56e0\u3002\u4ea7\u54c1\u9002\u9500\u5bf9\u8def\u662f\u6307\u4e00\u79cd\u4ea7\u54c1\u4e3a\u67d0\u4e00\u7ec6\u5206\u5e02\u573a\u63d0\u4f9b\u4e86\u4eba\u4eec\u559c\u7231\u7684\u5de8\u5927\u4ef7\u503c\uff0c\u4eba\u4eec\u6e34\u671b\u62e5\u6709\u5b83\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u53ea\u662f\u5728\u8fdc\u7a0b\u8ddf\u8e2a\u521d\u521b\u4f01\u4e1a\u6216\u6210\u957f\u578b\u8425\u9500\u793e\u533a\uff0c\u4f60\u5e94\u8be5\u5bf9 <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/pmf\" title=\"PMF\" target=\"_blank\">PMF<\/a><\/span> \u8fd9\u4e2a\u672f\u8bed\u5341\u5206\u719f\u6089\u3002<\/p>\n\n\n\n<p><strong>\u4e3a\u4ec0\u4e48 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span> \u5bf9<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80%e5%a2%9e%e9%95%bf\" title=\"\u8425\u9500\u589e\u957f\" target=\"_blank\">\u8425\u9500\u589e\u957f<\/a><\/span>\u5982\u6b64\u91cd\u8981\uff1f<\/strong><\/p>\n\n\n\n<p><strong>PMF &amp; \u7559\u5b58 <\/strong><\/p>\n\n\n\n<p>\u7559\u5b58\u7387\u662f\u8861\u91cf\u4ea7\u54c1\u4e0e\u5e02\u573a\u5951\u5408\u5ea6\u7684\u6700\u6709\u529b\u6307\u6807\u4e4b\u4e00\u3002\u4f60\u53ef\u4ee5\u95ee\u7528\u6237\u662f\u5426\u559c\u6b22\u4f60\u7684\u4ea7\u54c1\uff0c\u4f46\u7528\u6237\u7559\u5b58\u7387\u5c31\u662f\u8bc1\u660e\u3002\u53e6\u5916\uff0c\u7559\u5b58\u7387\u4f1a\u4e3a\u4f60\u63d0\u4f9b\u4e00\u5b9a\u7684\u6307\u5bfc\u610f\u4e49\uff0c\u4ece\u5b57\u9762\u4e0a\u770b\uff0c\u5b83\u544a\u8bc9\u4f60\u2014\u2014\u4e3a\u4e86\u53d1\u5c55\uff0c\u4f60\u7684\u521b\u4e1a\u516c\u53f8\u5e94\u8be5\u6ce8\u610f\u4ec0\u4e48\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"459\" height=\"355\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7559\u5b58-4.png\" alt=\"\" class=\"wp-image-19086\"\/><figcaption> \u56fe 1.  \u56fe\u7247\u6765\u6e90\u4e8ekevin-ing.com <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5bf9\u4e8e\u7b26\u5408\u4ea7\u54c1\u5e02\u573a\u7684\u521d\u521b\u516c\u53f8\u6765\u8bf4\uff0c\u7559\u5b58\u7387\u968f\u65f6\u95f4\u7684\u53d8\u5316\u66f2\u7ebf\u5728\u67d0\u4e00\u70b9\u8d8b\u4e8e\u5e73\u7f13(\u56fe\u4e2d\u84dd\u8272\u66f2\u7ebf)\u3002\u5bf9\u4e8e\u67d0\u4e9b\u4ea7\u54c1\uff0c\u5b83\u53ef\u80fd\u4f1a\u5728\u66f4\u65e9\u7684\u65f6\u5019\u53d8\u5e73\uff0c\u800c\u5bf9\u4e8e\u6709\u4e9b\u4ea7\u54c1\uff0c\u5219\u4f1a\u5728\u66f4\u665a\u7684\u65f6\u5019\u53d8\u5e73\u3002\u793e\u4ea4\u7f51\u7edc\u901a\u5e38\u5728 12 \u4e2a\u6708\u5185\u4fdd\u7559 45%-65% \u7684\u7528\u6237\u3002SaaS \u516c\u53f8\u53ef\u80fd\u4fdd\u7559 25%-35%\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u66f2\u7ebf\u6839\u672c\u6ca1\u6709\u53d8\u5e73(\u9ec4\u8272\u66f2\u7ebf)\uff0c\u4f60\u7684\u4ea7\u54c1\u7b26\u5408\u5e02\u573a\u9700\u6c42\u7684\u53ef\u80fd\u6027\u51e0\u4e4e\u4e3a\u96f6\u3002\u8fd9\u5c31\u50cf\u8d70\u8fc7\u4e00\u4e2a\u8d2d\u7269\u4e2d\u5fc3\u5374\u4ec0\u4e48\u90fd\u6ca1\u4e70\u4e00\u6837\uff0c\u53ea\u662f\u8fdb\u51fa\u3002<\/p>\n\n\n\n<p><strong>5 ways <\/strong><\/p>\n\n\n\n<p>\u6211\u521a\u624d\u5df2\u7ecf\u63d0\u5230\u4e86\u7559\u5b58\u7387\u7684\u6307\u5bfc\u610f\u4e49\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u5e2e\u52a9\u6211\u4eec\u8861\u91cf\u6b63\u786e\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p><strong>\u9996\u5148\uff0c\u8981\u6ce8\u610f\u6b63\u786e\u7684\u65f6\u95f4\u95f4\u9694<\/strong>\u3002\u6709\u4e9b\u4e1a\u52a1\u7c7b\u578b\u9700\u8981\u51e0\u5929\u624d\u80fd\u7559\u4f4f\u5458\u5de5\uff0c\u6709\u4e9b\u5219\u9700\u8981\u51e0\u5468\u6216\u51e0\u4e2a\u6708\u3002\u5728 B2C \u4e2d\uff0c\u6211\u4eec\u66f4\u503e\u5411\u4e8e\u8f83\u5c0f\u7684\u95f4\u9694\uff0c\u5728 B2B \u4e2d\uff0c\u6211\u4eec\u66f4\u503e\u5411\u4e8e\u8f83\u5927\u7684\u95f4\u9694\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"468\" height=\"235\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u7559\u5b58\u5206\u6790.png\" alt=\"\" class=\"wp-image-19087\"\/><figcaption> \u56fe 2.  \u56fe\u7247\u6765\u6e90\u4e8e\u795e\u7b56\u6570\u636e <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u6211\u63d0\u5230\u8fc7\u793e\u4ea4\u7f51\u7edc\u53ef\u4ee5\u7559\u4f4f\u66f4\u591a\u7684\u7528\u6237\uff0c\u800c\u4e14\u4ed6\u4eec\u5173\u6ce8\u7684\u662f\u51e0\u5929\u800c\u4e0d\u662f\u51e0\u4e2a\u6708\u7684\u7559\u5b58\u7387\u3002\u793e\u4ea4\u7f51\u7edc\u7684\u4e00\u4e2a\u5178\u578b\u7528\u6237\u7559\u5b58\u6307\u6807\u662f Day0DAU\uff0c\u610f\u601d\u662f\u201c\u4ece\u6ce8\u518c\u4e4b\u65e5\u8d77\u5c31\u6d3b\u8dc3\u7684\u7528\u6237\u201d\u3002SaaS \u4ea7\u54c1\u66f4\u5173\u6ce8 Week2WAU(\u6ce8\u518c\u540e\u4e24\u5468\u6bcf\u5468\u6d3b\u52a8)\u6216 Month3MAU(\u6ce8\u518c\u540e 3 \u4e2a\u6708\u6bcf\u6708\u6d3b\u52a8)\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u5e76\u4e0d\u662f\u552f\u4e00\u7684\u3002<\/p>\n\n\n\n<p><strong>\u5176\u6b21\uff0c\u5f53\u4f60\u89c2\u5bdf\u4f60\u7684\u6574\u4f53\u7559\u5b58\u66f2\u7ebf\u5728\u54ea\u91cc\u53d8\u5e73\u65f6\uff0c\u4f60\u53ef\u4ee5\u6210\u529f\u5730\u786e\u5b9a\u4f60\u7684\u65f6\u95f4\u95f4\u9694\u3002<\/strong>\u5982\u679c\u4f60\u89c2\u5bdf\u6bcf\u5468\u7684\u6d3b\u8dc3\u7528\u6237\uff0c\u53d1\u73b0\u7528\u6237\u7559\u5b58\u66f2\u7ebf\u5728 3 \u5468\u540e\u8d8b\u4e8e\u5e73\u7f13\uff0c\u90a3\u4e48 Week3WAU \u5c31\u662f\u4f60\u7684\u6210\u529f\u6307\u6807\u3002\u8fd9\u5c31\u7ed9\u4e86\u4f60\u4e24\u79cd\u9009\u62e9\u6765\u8bbe\u8ba1\u4f60\u7684\u589e\u957f\u578b\u8425\u9500\u7b56\u7565\uff1a\u5c1d\u8bd5\u5728\u4e09\u5468\u540e\u7559\u4f4f\u66f4\u591a\u7684\u7528\u6237\uff0c\u6216\u8005\u8ba9\u7528\u6237\u5728\u4e24\u5468\u540e\u7559\u4f4f\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\uff0cDAU\/WAU\/MAU \u4f1a\u5e2e\u52a9\u4f60\u8861\u91cf\u7559\u5b58\u7387\u3002<\/strong>\u5b83\u4eec\u4e5f\u88ab\u79f0\u4e3a\u201c\u53c2\u4e0e\u5ea6\u91cf\u201d\uff0c\u4f46\u4e0d\u662f\u5f88\u6709\u6548\uff0c\u4ed6\u4eec\u4f1a\u544a\u8bc9\u4f60\u7559\u5b58\u7387\u662f\u4e0a\u5347\u8fd8\u662f\u4e0b\u964d\uff0c\u4f46\u4e0d\u4f1a\u544a\u8bc9\u4f60\u539f\u56e0\uff0c\u867d\u7136\u53ef\u4ee5\u76d1\u63a7\u8fd9\u4e9b\u6307\u6807\uff0c\u4f46\u8fd9\u8fd8\u8fdc\u8fdc\u4e0d\u591f\u3002<\/p>\n\n\n\n<p>\u771f\u6b63\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u6307\u6807\u4f1a\u544a\u8bc9\u4f60\u7528\u6237\u5728\u505a\u4ec0\u4e48\u3002\u8fd9\u53ef\u4ee5\u662f\u4e0e\u5176\u4ed6\u7528\u6237\u4ea4\u4e92\u3001\u4e0a\u4f20\u7167\u7247\u3001\u521b\u5efa\u8bc4\u8bba\u7b49\u7b49\u3002\u5f53\u4f60\u8861\u91cf\u5b9e\u9645\u53c2\u4e0e\u5ea6\u65f6\uff0c\u4f60\u53ef\u4ee5\u5f71\u54cd\u7559\u5b58\u7387\u80cc\u540e\u7684\u539f\u56e0\u3002DAU\/WAU\/MAU \u662f\u8f93\u51fa\u6307\u6807\uff0c\u6b63\u5982\u6211\u63d0\u5230\u7684\uff0c\u5728\u589e\u957f\u578b\u8425\u9500\u4e2d\uff0c\u4f60\u5e94\u8be5\u5173\u6ce8\u6295\u5165\uff0c\u800c\u4e0d\u662f\u4ea7\u51fa\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"466\" height=\"263\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u4ea7\u51fa.png\" alt=\"\" class=\"wp-image-19088\"\/><figcaption> \u56fe 3.  \u56fe\u7247\u6765\u6e90\u4e8ekevin-ing.com <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>\u7b2c\u56db\uff0c\u901a\u8fc7\u5173\u6ce8\u6838\u5fc3\u4ea7\u54c1\u4ef7\u503c\uff0c\u627e\u5230\u6b63\u786e\u7684\u53c2\u4e0e\u5ea6\u6307\u6807\u3002<\/strong>\u4f60\u7684\u4ea7\u54c1\u56f4\u7ed5\u7740\u4e00\u4e2a\u6216\u591a\u4e2a\u6838\u5fc3\u4ea4\u4e92\uff0c\u4f60\u5e94\u8be5\u5ea6\u91cf\u8fd9\u4e9b\u4ea4\u4e92\u7684\u53c2\u4e0e\u5ea6\u3002\u5bf9\u4e8e\u4f18\u6b65\u6765\u8bf4\uff0c\u5b83\u9700\u8981\u5b8c\u6210\u4e86\u6240\u6709\u7684\u884c\u7a0b\u3002\u5bf9\u4e8e Facebook \u6765\u8bf4\uff0c\u5b83\u9700\u8981\u7ed3\u4ea4\u4e00\u5b9a\u6570\u91cf\u7684\u670b\u53cb\u3002\u5bf9\u4e8e Airbnb \u7684\u670d\u52a1\u662f\u9884\u8ba2\u4f4f\u5bbf\u3002\u5bf9\u4e8e Jira\uff0c\u5b83\u7528\u6765\u521b\u5efa\u3001\u5206\u914d\u548c\u5173\u95ed\u4e00\u4e2a\u7968\u636e\u3002\u5bf9\u4e8e Slack \u6765\u8bf4\uff0c\u5b83\u662f\u53d1\u9001\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u4f60\u5e94\u8be5\u67e5\u770b\u4e00\u7ec4\u6700\u4f18\u7684\u8f93\u5165\u6307\u6807\u3002\u4f18\u6b65\u4e0d\u4ec5\u80fd\u67e5\u770b\u5df2\u5b8c\u6210\u7684\u51fa\u884c\uff0c\u8fd8\u80fd\u67e5\u770b\u53eb\u8f66\u6216\u5e73\u5747\u51fa\u884c\u8bc4\u5206\u3002\u7136\u800c\uff0c\u6709\u4e00\u4e2a\u4e0e\u7559\u5b58\u7387\u5bc6\u5207\u76f8\u5173\u7684\u53c2\u4e0e\u5ea6\u91cf\u6307\u6807\uff0c\u5982\u679c\u8fd9\u4e2a\u6307\u6807\u4e0a\u5347\uff0c\u5176\u4ed6\u7684\u90fd\u8ddf\u7740\u4e0a\u5347\u3002\u5bf9\u4e8e Facebook \u6765\u8bf4\uff0c\u5b83\u662f\u8457\u540d\u7684\u201c\u8ba9\u4e00\u4e2a\u7528\u6237\u5728 10 \u5929\u5185\u8054\u7cfb\u5230 7 \u4e2a\u670b\u53cb\u201d\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5b83\u5e94\u8be5\u662f\u4f60\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e94\uff0c\u5728\u62e5\u6709\u5f3a\u5927\u7684\u7559\u5b58\u529b\u4e4b\u524d\uff0c\u521d\u521b\u4f01\u4e1a\u4e0d\u5e94\u8be5\u4e13\u6ce8\u4e8e\u89c4\u6a21\u3002<\/strong>\u5982\u679c\u4ea7\u54c1\u5e02\u573a\u5951\u5408\u5ea6\u4e0d\u9ad8\uff0c\u4f60\u5c31\u53ef\u80fd\u4f1a\u5931\u8d25\u3002\u8fd9\u5c31\u50cf\u628a\u6c7d\u6cb9\u5012\u5728\u4e00\u4e2a\u592a\u5c0f\u7684\u706b\u7130\u4e0a\u2014\u2014\u5b83\u4f1a\u7a92\u606f\u800c\u4e0d\u662f\u70b9\u71c3\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1a\u7814\u5982\u7389@\u7528\u6237\u884c\u4e3a\u6d1e\u5bdf\u7814\u7a76\u9662(SDResearch)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98<\/strong><strong>CGO<\/strong><strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/cgo\/14553.html\">\u9ed1\u5ba2\u589e\u957f\u7684\u4e24\u4e2a\u57fa\u7840\u6761\u4ef6\uff1aPMF\uff0cAARRR<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/cgo\/14339.html\">\u5168\u9762\u4e86\u89e3PMF\uff08\u4ea7\u54c1-\u5e02\u573a\u5339\u914d\uff09\uff0c\u805a\u7126\u7528\u6237\u589e\u957f<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/model\/19071.html\">\u5546\u4e1a\u589e\u957f\uff1a\u88c2\u53d8\u51fa2.7\u4ebf\u7528\u6237\uff0c\u5168\u9760\u88ab\u7528\u6237\u8585\u7f8a\u6bdb\uff0c\u8fd8\u6709\u8fd9\u73a9\u6cd5<\/a> \u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7b80\u5355\u770b\u4e0b\u4ee5\u4e0b\u51e0\u4e2a\u4f8b\u5b50\uff1a UBER \u5728\u63a8\u51fa\u4e00\u5e74\u540e\uff0c\u589e\u957f\u975e\u5e38\u5f3a\u52b2\uff0c\u636e\u8bf4\u6bcf 7 \u6b21\u51fa\u884c\u5c31\u4f1a\u6709\u4e00\u4f4d\u65b0\u7528\u6237\u52a0\u5165\uff0c\u800c\u4e0d\u9700\u8981\u5728\u8425\u9500\u4e0a\u82b1\u8d39\u4e00\u7f8e\u5143\u3002 Instagram \u5728\u7b2c\u4e00\u5929\u5c31\u6709 25,000 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