{"id":17386,"date":"2019-02-08T21:05:36","date_gmt":"2019-02-08T13:05:36","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=17386"},"modified":"2019-02-10T15:07:09","modified_gmt":"2019-02-10T07:07:09","slug":"%e3%80%8c%e8%bf%90%e8%90%a5%e4%bd%93%e7%b3%bb%e3%80%8d%e7%9a%84%e6%90%ad%e5%bb%ba%ef%bc%9a%e7%9b%ae%e7%9a%84%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/17386.html","title":{"rendered":"\u300c\u8fd0\u8425\u4f53\u7cfb\u300d\u7684\u642d\u5efa\uff1a\u76ee\u7684+\u7b56\u7565"},"content":{"rendered":"\n<p>\u5927\u5bb6\u65b0\u5e74\u5feb\u4e50\uff0c\u5f53\u7136\u4e0a\u9762\u7684\u5e7f\u544a\u5176\u5b9e\u633a\u4e0d\u9519\u7684\u2b06\u2b06&nbsp;&nbsp; <\/p>\n\n\n\n<p>\u8fd0\u8425\u4f53\u7cfb\u7684\u642d\u5efa\uff0c\u6982\u62ec\u6765\u8bf4\u5c31\u662f<strong>\u76ee\u7684<\/strong>+<strong>\u7b56\u7565<\/strong><\/p>\n\n\n\n<p><strong>1 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Acquisition<\/strong><\/p>\n\n\n\n<p><strong>\u5173\u952e\u6307\u6807<\/strong>\uff1a\u4e0b\u8f7d\u91cf\u3001\u5b89\u88c5\u91cf\u3001\u6fc0\u6d3b\u91cf<\/p>\n\n\n\n<p>\u83b7\u53d6\u7528\u6237\u6307\u7684\u662f\u6211\u4eec\u8981\u4e86\u89e3\u76ee\u6807\u7528\u6237\u7fa4\u5728\u54ea\uff0c\u5e76\u4e14\u8981\u6700\u5927\u7a0b\u5ea6\u5730\u5c06\u4ed6\u4eec\u8f6c\u5316\u6210\u6211\u4eec\u4ea7\u54c1\u7684\u7528\u6237\u3002\u672c\u9636\u6bb5\u6700\u4e3b\u8981\u7684\u76ee\u7684\u662f\u5c06\u6f5c\u5728\u7684\u76ee\u6807\u7528\u6237\u8f6c\u5316\u6210\u6211\u4eec\u4ea7\u54c1\u7684\u7528\u6237\uff0c\u5e76\u4e14\u5f00\u59cb\u4f7f\u7528\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u5728\u83b7\u53d6\u7528\u6237\u9636\u6bb5\uff0c\u6211\u4eec\u8981\u5c3d\u53ef\u80fd\u7684\u6269\u5927\u83b7\u53d6\u76ee\u6807\u7528\u6237\u7684\u6e20\u9053\u8303\u56f4\uff0c\u5e38\u7528\u7684\u63a8\u5e7f\u7b56\u7565\u6709\uff1a<\/p>\n\n\n\n<ul 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\u63d0\u9ad8\u7559\u5b58\u7387 Retention<\/strong><\/p>\n\n\n\n<p><strong>\u5173\u952e\u6307\u6807<\/strong>\uff1a\u6b21\u65e5\u7559\u5b58\u7387\u3001\u7b2c7\u65e5\u7559\u5b58\u7387\u3001\u7b2c30\u65e5\u7559\u5b58\u7387<\/p>\n\n\n\n<p>\u7528\u6237\u7559\u5b58\u7387\u662f\u975e\u5e38\u91cd\u8981\u7684\u4e00\u4e2a\u6570\u636e\u6307\u6807\uff0c\u7559\u5b58\u7387\u8861\u91cf\u7740\u4e00\u4e2a\u4ea7\u54c1\u662f\u5426\u5065\u5eb7\u3002<\/p>\n\n\n\n<p>\u7559\u5b58\u7387=\u767b\u5f55\u7528\u6237\u6570\/\u65b0\u589e\u7528\u6237\u6570*100%\uff0c\u5176\u4e2d\uff0c\u65b0\u589e\u7528\u6237\u6570\u662f\u5f53\u524d\u65f6\u95f4\u6bb5\u5185\u65b0\u6ce8\u518c\u5e76\u767b\u5f55\u5e94\u7528\u7684\u7528\u6237\u6570\uff0c\u767b\u5f55\u7528\u6237\u6570\u662f\u5f53\u524d\u65f6\u95f4\u6bb5\u5185\u81f3\u5c11\u767b\u5f55\u8fc7\u4e00\u6b21\u7684\u7528\u6237\u6570\u3002\u7559\u5b58\u7387\u53cd\u6620\u7684\u662f\u4e00\u79cd\u8f6c\u5316\u7387\uff0c\u7531\u521d\u671f\u4e0d\u7a33\u5b9a\u7684\u7528\u6237\u8f6c\u5316\u4e3a\u6d3b\u8dc3\u7528\u6237\u3001\u5fe0\u8bda\u7528\u6237\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u7559\u5b58\u7387\u4e00\u822c\u6709\u4e09\u4e2a\u91cd\u8981\u7684\u6307\u6807\uff1a\u6b21\u65e5\u7559\u5b58\u7387=\u5f53\u5929\u65b0\u589e\u4e14\u5728\u7b2c2\u5929\u8fd8\u767b\u5f55\u5e94\u7528\u7684\u7528\u6237\u6570\/\u5f53\u5929\u65b0\u589e\u7684\u7528\u6237\u6570\u3002\u7b2c7\u65e5\u7559\u5b58\u7387=\u5f53\u5929\u65b0\u589e\u4e14\u5728\u7b2c7\u5929\u8fd8\u767b\u5f55\u5e94\u7528\u7684\u7528\u6237\u6570\/\u5f53\u5929\u65b0\u589e\u7684\u7528\u6237\u6570\u3002\u7b2c30\u65e5\u7559\u5b58\u7387=\u5f53\u5929\u65b0\u589e\u4e14\u5728\u7b2c 30\u5929\u8fd8\u767b\u5f55\u5e94\u7528\u7684\u7528\u6237\u6570\/\u5f53\u5929\u65b0\u589e\u7684\u7528\u6237\u6570\u3002<\/p>\n\n\n\n<p>\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u9636\u6bb5\u5e38\u7528\u7684\u8fd0\u8425\u7b56\u7565\u6709\uff08\u63d0\u5347\u7528\u6237\u6d3b\u8dc3\u7684\u65b9\u6cd5\u540c\u6837\u4e5f\u6709\u6548\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5b9a\u4e49\u6d41\u5931\u7528\u6237\uff0c\u5b9a\u4e49\u6d41\u5931\u533a\u95f4\uff0c\u4e0d\u540c\u7528\u6237\u7279\u6027\u7684\u4ea7\u54c1\u6d41\u5931\u533a\u95f4\u7684\u5b9a\u4e49\u4e0d\u540c\uff0c\u6709\u7684\u662f\u7528\u6237\u4e00\u5929\u4e0d\u56de\u5934\u4f7f\u7528\u5c31\u7b97 \u6d41\u5931\uff0c\u800c\u6709\u7684\u4ea7\u54c1\u662f\u7528\u6237\u4e00\u4e2a\u6708\u4e0d\u4f7f\u7528\u624d\u7b97\u6d41\u5931\u3002<\/li><li>\u91c7\u53d6\u7528\u6237\u53ec\u56de\u673a\u5236\uff0c\u786e\u5b9a\u7528\u6237\u7684\u6838\u5fc3\u8bc9\u6c42\u3002\u53ef\u4ee5\u901a\u8fc7\u77ed\u4fe1\u3001\u90ae\u7bb1\u7b49\u5f62\u5f0f\u53ec\u56de\u7528\u6237\uff0c\u53ec\u56de\u7528\u6237\u7684\u65b9\u5f0f\u5e94\u5f53\u522b\u51fa \u5fc3\u88c1\uff0c\u53ea\u662f\u51e0\u53e5\u6beb\u65e0\u5438\u5f15\u529b\u7684\u6587\u5b57\u662f\u65e0\u6cd5\u6253\u52a8\u7528\u6237\u7684\u3002<\/li><li>\u589e\u52a0\u4ea7\u54c1\u7684\u5c16\u53eb\u4f53\u9a8c\u3002\u4ea7\u54c1\u5728\u529f\u80fd\u3001\u5185\u5bb9\u6216\u8fd0\u8425\u673a\u5236\u4e0a\u4ea7\u51fa\u7528\u6237\u9884\u671f\uff0c\u624d\u4f1a\u63d0\u5347\u4ea7\u54c1\u7684\u7559\u5b58\u7387\u3002<\/li><\/ul>\n\n\n\n<p><strong>2.4 \u83b7\u53d6\u6536\u5165 Revenue<\/strong><\/p>\n\n\n\n<p><strong>\u5173\u952e\u6307\u6807\uff1a<\/strong>LTV\u3001\u8f6c\u5316\u7387\u3001\u4eba\u5747\u6d88\u8d39\u989d<\/p>\n\n\n\n<p>\u83b7\u53d6\u6536\u5165\u5c31\u662f\u8981\u7528\u6237\u4e70\u5355\u3001\u6d88\u8d39\uff0c\u628a\u7559\u5b58\u7528\u6237\u8f6c\u5316\u4e3a\u4ed8\u8d39\u7528\u6237\u3002\u672c\u9636\u6bb5\u7684\u4e00\u4e2a\u91cd\u8981\u6570\u636e\u6307\u6807\u662fLTV\uff0c\u5373\u7528\u6237\u7ed9\u4ea7\u54c1\u8d21\u732e\u7684\u6536\u5165\u4ef7\u503c\uff0c\u662f\u516c\u53f8\u4ece\u7528\u6237\u6240\u6709\u7684\u4e92\u52a8\u4e2d\u6240\u5f97\u5230\u7684\u5168\u90e8\u7ecf\u6d4e\u6536\u76ca\u7684\u603b\u548c\u3002<\/p>\n\n\n\n<p>\u5728\u63d0\u9ad8\u6536\u5165\u9636\u6bb5\uff0c\u4e3b\u8981\u7684\u7b56\u7565\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5408\u7406\u7684\u5b9a\u4ef7\u7b56\u7565\uff0c\u6839\u636e\u4ea7\u54c1\u7684\u6027\u8d28\uff0c\u91c7\u7528\u5fc3\u7406\u5b9a\u4ef7\u3001\u6298\u6263\u5b9a\u4ef7\u3001\u5dee\u522b\u5b9a\u4ef7\u7b49\u7b56\u7565\u5236\u5b9a\u4ea7\u54c1\u7684\u4ef7\u683c\u3002<\/li><li>\u6d88\u8d39\u6a21\u5f0f\u5236\u5b9a\u3002\u6bd4\u5982\uff0c\u5148\u8bd5\u7528\u540e\u6d88\u8d39\u3001VIP\u7528\u6237\u514d\u8d39\u3001\u79ef\u5206\u4f53\u7cfb\u7b49\u3002<\/li><\/ul>\n\n\n\n<p><strong>2.5 \u75c5\u6bd2\u5f0f\u4f20\u64ad Refer<\/strong><\/p>\n\n\n\n<p><strong>\u5173\u952e\u6307\u6807\uff1a<\/strong>K\u56e0\u5b50\uff08\u63a8\u8350\u7cfb\u6570\uff09<\/p>\n\n\n\n<p>\u81ea\u4f20\u64ad\u662f\u6307\u7528\u6237\u81ea\u53d1\u5bf9\u4ea7\u54c1\u8fdb\u884c\u53e3\u7891\u4f20\u64ad\u3002\u81ea\u4f20\u64ad\u7684\u6570\u636e\u6307\u6807\u662fK\u56e0\u5b50\uff08\u63a8\u8350\u7cfb\u6570\uff09\uff0cK=\u6bcf\u4e2a\u7528\u6237\u5411\u670b\u53cb\u4eec\u53d1\u51fa\u7684\u9080\u8bf7\u6570\u91cf*\u6536\u5230\u9080\u8bf7\u7684\u4eba\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u8f6c\u5316\u7387\u3002\u5982\u679cK&gt;1\uff0c\u7528\u6237\u7fa4\u5c31\u4f1a\u4e0d\u65ad\u589e\u52a0\uff1b\u5982\u679cK&lt;1\uff0c\u7528\u6237\u7fa4\u5c31\u4f1a\u9010\u6b65\u7684\u505c\u6b62\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5728\u81ea\u4f20\u64ad\u9636\u6bb5\uff0c\u6211\u4eec\u5c31\u8981\u63d0\u9ad8K\u56e0\u5b50\uff0c\u5e38\u7528\u7684\u7b56\u7565\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5206\u4eab\u9080\u8bf7\u673a\u5236\u7684\u5236\u5b9a\u3002\u5b8c\u5584\u4ea7\u54c1\u7684\u5206\u4eab\u9080\u8bf7\u673a\u5236\uff0c\u901a\u8fc7\u5206\u4eab\u9080\u8bf7\u53ef\u4ee5\u83b7\u5f97\u66f4\u591a\u7684\u6f5c\u5728\u7528\u6237\uff0c\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6211\u4eec\u9700\u8981\u7ed9\u7528\u6237\u54cd\u5e94\u7684\u5956\u52b1\u3002<\/li><li>\u53e3\u7891\u4f20\u64ad\uff0c\u5bf9\u4ea7\u54c1\u8fdb\u884c\u521b\u610f\u63a8\u5e7f\u3001\u4e8b\u4ef6\u7092\u4f5c\u7b49\u3002\u5f62\u6210\u4ea7\u54c1\u7684\u76f8\u5173\u8bdd\u9898\uff0c\u5438\u5f15\u7528\u6237\u7684\u773c\u7403\u3002<\/li><li>\u589e\u52a0\u4ea7\u54c1\u7684\u5c16\u53eb\u4f53\u9a8c\u3002\u6709\u4e86\u8d85\u51fa\u7528\u6237\u9884\u671f\u7684\u5c16\u53eb\u70b9\uff0c\u7528\u6237\u81ea\u7136\u4f1a\u4e3b\u52a8\u4f20\u64ad\u6211\u4eec\u7684\u4ea7\u54c1\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98<\/strong><strong>CGO<\/strong><strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/product\/17186.html\">\u201c\u7b14\u8bb0\u4fa0\u201d\u516c\u4f17\u53f7\u4ea7\u54c1\u7ed3\u6784\u4e0e\u7528\u6237\u8fd0\u8425\u5173\u8054\u6027\u5206\u6790<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/product\/17352.html\">\u5f71\u54cd\u4ea7\u54c1\u589e\u957f\u548c\u8fd0\u8425\u6210\u529f\u7684\u5224\u65ad\u8981\u7d20<\/a> \u300b<\/li><li>\u300a <a href=\"https:\/\/www.growthhk.cn\/product\/17279.html\">Growth Hacking \u7684\u524d\u63d0\uff1a\u5982\u4f55\u505a\u597d\u4ea7\u54c1<\/a> \u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n\n\n<p><!--EndFragment--><br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5927\u5bb6\u65b0\u5e74\u5feb\u4e50\uff0c\u5f53\u7136\u4e0a\u9762\u7684\u5e7f\u544a\u5176\u5b9e\u633a\u4e0d\u9519\u7684\u2b06\u2b06&nbsp;&nbsp; \u8fd0\u8425\u4f53\u7cfb\u7684\u642d\u5efa\uff0c\u6982\u62ec\u6765\u8bf4\u5c31\u662f\u76ee\u7684+\u7b56\u7565 1 \u76ee\u7684 \u8fd0\u8425\u4f53\u7cfb\u642d\u5efa\u4e4b\u521d\uff0c\u660e\u786e\u76ee\u7684\u662f\u5173\u952e\uff0c\u4e0d\u7136\u5c31\u662f\u7a7a\u8c08\u3002\u76ee\u7684\u53ef\u4ee5\u4ece\u4ee5\u2026<\/p>\n","protected":false},"author":91,"featured_media":17387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[3719],"special":[],"class_list":["post-17386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-3719","entry"],"views":139275,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/17386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=17386"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/17386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/17387"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=17386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=17386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=17386"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=17386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}