{"id":16700,"date":"2019-01-17T19:42:13","date_gmt":"2019-01-17T11:42:13","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=16700"},"modified":"2019-01-17T19:42:14","modified_gmt":"2019-01-17T11:42:14","slug":"%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e5%a6%82%e4%bd%95%e8%8e%b7%e5%be%97%e4%bd%8e%e6%88%90%e6%9c%ac%e9%ab%98%e6%95%88%e7%8e%87%e7%9a%84%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/16700.html","title":{"rendered":"\u589e\u957f\u9ed1\u5ba2|\u5982\u4f55\u83b7\u5f97\u4f4e\u6210\u672c\u9ad8\u6548\u7387\u7684\u589e\u957f"},"content":{"rendered":"\n

01<\/strong><\/em><\/p>\n\n\n\n

\u80cc\u666f\u4ecb\u7ecd<\/strong><\/p>\n\n\n\n

\u4f5c\u8005\u8bf4\u660e\uff1a<\/strong><\/p>\n\n\n\n

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\u540d\u8bcd\u89e3\u91ca\uff1a<\/strong><\/p>\n\n\n\n

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\u4ea7\u751f\u80cc\u666f\uff1a<\/strong><\/p>\n\n\n\n

\u7f8e\u56fd\u4ece2010\u5e747\u6708\u5f00\u59cb\u63d0\u51fa\u8fd9\u4e2a\u6982\u5ff5\uff0c\u6d41\u4f20\u7740\u201c\u7528\u6237\u589e\u957f\u79d8\u7c4d\u201d\uff0c\u4f9d\u9760\u8fd9\u5957\u79d8\u7c4d\uff0cfacebook\u4ece\u9ed8\u9ed8\u65e0\u95fb\u5230\u6536\u83b7\u523020\u4ebf\u7528\u6237\uff0cAirebnb\u3001Uber\u7528\u77ed\u77ed\u51e0\u5e74\u5c31\u6210\u4e3a\u4ef7\u503c\u51e0\u767e\u4ebf\u7f8e\u5143\u7684\u516c\u53f8\uff0c\u8fd9\u4e9b\u516c\u53f8\u4e4b\u6240\u4ee5\u80fd\u5b9e\u73b0\u7206\u53d1\u5f0f\u6210\u957f\uff0c\u90fd\u56e0\u4e3a\u638c\u63e1\u7528\u6237\u589e\u957f\u7684\u79d8\u7c4d\uff1a\u589e\u957f\u9ed1\u5ba2\u7406\u8bba\u3002<\/p>\n\n\n\n

\u65e0\u8bba\u4ece\u4e8b\u4ec0\u4e48\u884c\u4e1a\uff0c\u5438\u5f15\u7528\u6237\u6700\u91cd\u8981\u3002\u5728\u4ee5\u524d\uff0c\u4e2d\u56fd\u7684\u4f20\u7edf\u516c\u53f8\u4e3b\u8981\u901a\u8fc7\u63a8\u5e7f\u3001\u5e7f\u544a\u3001\u8f6f\u6587\u8425\u9500\u5b9e\u73b0\u589e\u957f\u3002\u968f\u7740\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u5174\u8d77\uff0c\u4f20\u7edf\u884c\u4e1a\u7684\u6210\u672c\u4e0d\u65ad\u5347\u9ad8\uff0c\u4f01\u4e1a\u66f4\u591a\u8feb\u5207\u9700\u8981\u901a\u8fc7\u4f4e\u6210\u672c\u53ef\u4ee5\u83b7\u53d6\u7528\u6237\u589e\u957f\u7684\u4eba\u624d\u3002<\/p>\n\n\n\n

\u4e5f\u56e0\u6b64\uff0c\u4e2d\u56fd\u4e92\u8054\u7f51\u884c\u4e1a\u51fa\u73b0\u4e86\u4e00\u79cd\u65b0\u578b\u804c\u4e1a\uff0c\u4e13\u95e8\u8d1f\u8d23\u7528\u6237\u589e\u957f\uff0c\u8fd9\u4e9b\u4eba\u88ab\u79f0\u4e3a\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u3002<\/p>\n\n\n\n

\u5185\u5bb9\u62c6\u89e3\uff1a<\/strong><\/p>\n\n\n\n

1\u3001\u589e\u957f\u9ed1\u5ba2\u53d1\u5c55\u53f2\u3002<\/strong><\/p>\n\n\n\n

2\u3001\u5982\u4f55\u6210\u4e3a\u4e00\u540d\u4f18\u79c0\u7684\u589e\u957f\u9ed1\u5ba2\uff1f<\/strong><\/p>\n\n\n\n

3\u3001\u5982\u4f55\u83b7\u5f97\u4f4e\u6210\u672c\u9ad8\u6548\u7387\u7684\u589e\u957f\uff1f<\/strong><\/p>\n\n\n\n

02<\/strong><\/em><\/p>\n\n\n\n

\u589e\u957f\u9ed1\u5ba2\u53d1\u5c55\u53f2<\/strong><\/p>\n\n\n\n

\u5206\u6210\u4e09\u4e2a\u9636\u6bb5\uff1a<\/strong><\/p>\n\n\n\n

2.1\u601d\u7ef4\u542f\u8499<\/p>\n\n\n\n

2.2\u5960\u5b9a\u6846\u67b6<\/p>\n\n\n\n

2.3\u7cfb\u7edf\u5316\u5de5\u7a0b<\/p>\n\n\n\n

\u601d\u7ef4\u542f\u8499<\/em><\/strong><\/p>\n\n\n\n

2010\u5e747\u6708\uff0c<\/strong>\u67d0\u5929\u51cc\u66685\u70b9\u5728\u5c0f\u9152\u5427\uff0c\u4e09\u4e2a\u4eba\u7845\u8c37\u7684\u4eba\u624d\uff1aSean Ellis +Patrick Vlaskovits +Hiten Shah\uff0c\u4e00\u8d77\u8ba8\u8bba\u65b0\u578b\u8425\u9500\u4eba\u624d\u7684\u4e8b\u513f\uff0c\u804a\u7740\u804a\u7740\uff0c\u804a\u51fa\u4e86\u201cGrowth\u201d\u8fd9\u4e2a\u6982\u5ff5\u7684\u8bcd\u3002<\/p>\n\n\n\n

Growth\u662f\u4ec0\u4e48\u610f\u601d\u5462\uff1f<\/p>\n\n\n\n

\u6307\u65b0\u578b\u7684\u8425\u9500\u4eba\u624d\u662f\u589e\u957f\u578b\u7684\uff0c\u5c31\u662f\uff0c\u6240\u6709\u6ce8\u610f\u529b\u90fd\u96c6\u4e2d\u5728\u6838\u5fc3\u4e1a\u52a1\u589e\u957f\u4e0a<\/strong>\uff0c\u800c\u4e0d\u662f\u201c\u54c1\u724c\u5f62\u8c61\u201d\u4e4b\u7c7b\u7684\u865a\u65e0\u6982\u5ff5\u3002\u9700\u5177\u5907\u80fd\u529b\uff1a\u6bcf\u5929\u89c2\u5bdf\u548c\u5206\u4eab\u6307\u6807+\u7528\u6237\u601d\u7ef4\u548c\u4ea7\u54c1\u601d\u7ef4+\u8de8\u804c\u80fd\u7684\u591a\u9762\u624b\uff0c\u638c\u63e1\u591a\u79cd\u6280\u80fd\uff0c\u53ea\u8981\u8ddf\u589e\u957f\u6709\u5173\u7684\u5de5\u4f5c\uff0c\u81ea\u5df1\u90fd\u80fd\u9876\u4e0a\uff1b<\/strong><\/p>\n\n\n\n

\u4ee5\u524d\u7684Traditonal Approach\u662f\u6307\u7528\u6237\u7684\u589e\u957f\u7a0b\u5ea6\uff0c\u53d6\u51b3\u4e8e\u7ed9\u7684\u9884\u7b97\u7a0b\u5ea6\u3002\u73b0\u5728\u7684Growth Approach\u662f\u901a\u8fc7\u7814\u7a76\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\uff0c\u4ee5\u6700\u4f4e\u6210\u672c\u83b7\u5f97\u7528\u6237\u7684\u7206\u53d1\u5f0f\u589e\u957f\uff1b<\/p>\n\n\n\n

2012\u5e744\u6708<\/strong>\uff0cAndrew Chen\uff0c\u4e00\u4e2a\u521b\u4e1a\u8005\/\u6295\u8d44\u4eba\uff0c\u524dUber\u53f8\u673a\u7aef\u589e\u957f\u8d1f\u8d23\u4eba\uff0c\u5199\u4e86\u4e00\u7bc7\u535a\u5ba2\uff0c\u5927\u6982\u610f\u601d\u5c31\u662f\u8bf4\uff0cGrowth\u4f1a\u66ff\u4ee3\u4f20\u7edf\u8425\u9500\u4eba\u3002\u540e\u7eed\u4ed6\u53c8\u5199\u4e86\u4e9b\u6587\u7ae0\uff0c\u8868\u660e\u8bf4\uff0c\u589e\u957f\u9ed1\u5ba2\u7684\u524d\u63d0\u662f\u6709\u597d\u7684\u4ea7\u54c1\u3002\u662f\u4e00\u5b9a\u8981\u786e\u5b9a\u4f60\u7684\u4ea7\u54c1\u5728\u5e02\u573a\u73af\u5883\u4e2d\u53d7\u5230\u6b22\u8fce\u540e\uff0c\u518d\u5927\u89c4\u6a21\u7684\u505a\u7528\u6237\u589e\u957f\u3002<\/p>\n\n\n\n

2013\u5e74~2014\u5e74<\/strong>\uff0cNeil Patel\uff0c\u4e00\u4e2a\u6570\u5b57\u8425\u9500\u7f51\u7ea2\uff0c\u56db\u5bb6Saas\u516c\u53f8\u5408\u4f19\u4eba\uff0c\u535a\u5ba2\u6bcf\u6708600\u4e07\u8bbf\u5ba2\uff0c\u89c6\u9891\u670920\u4e07\u7c89\u4e1d\uff0c\u5199\u4e86\u4e00\u672c\u7535\u5b50\u4e66\uff0c\u9610\u8ff0\u589e\u957f\u9ed1\u5ba2\u600e\u4e48\u5b9a\u4e49\uff0c\u91cc\u9762\u6709\u4ec0\u4e48\u6d41\u7a0b\u5316\u7684\u6846\u67b6\uff0c\u81ea\u5df1\u5199\u4e66\u63a8\u5e7f\u81ea\u5df1\u7684\u5e73\u53f0\u3002\u662f\u4e2a\u201c\u6211\u79c3\u4e86\uff0c\u4f46\u662f\u6211\u5f88\u5f3a\u201d\u4e00\u4e2a\u5178\u578b\u4ee3\u8868\u3002<\/p>\n\n\n\n

2015\u5e74<\/strong>\uff0cSean Ellis\u589e\u957f\u9ed1\u5ba2\u793e\u533a\uff0c\u6bcf\u6708\u51e0\u5341\u4e07\u4eba\u7684\u4e00\u4e2a\u8bbf\u95ee\u91cf\u3002<\/p>\n\n\n\n

2015\u5e747\u6708<\/strong>\uff0c\u56fd\u5185\u51fa\u7248\u4e2d\u6587\u7248\u7684\u300a\u589e\u957f\u9ed1\u5ba2\u300b\uff1b<\/p>\n\n\n\n

2016\u5e7412\u6708<\/strong>\uff0c\u56fd\u5185\u4e3e\u529e\u7b2c\u4e00\u573a\u300a\u589e\u957f\u9ed1\u5ba2\u5927\u4f1a\u300b\uff1b<\/p>\n\n\n\n

2018\u5e741\u6708<\/strong>\uff0cAlan\u521b\u529e\u589e\u957f\u9ed1\u76d2\uff1b<\/p>\n\n\n\n

\u5960\u5b9a\u6846\u67b6<\/em><\/strong><\/p>\n\n\n\n

\u6846\u67b6\u56db\u8981\u7d20\uff1a\u57fa\u672c\u539f\u7406+\u589e\u957f\u6d41\u7a0b+\u5e73\u53f0\u89c4\u5219+\u6218\u672f\u6280\u5de7\uff1b<\/p>\n\n\n\n

\u57fa\u672c\u539f\u7406<\/strong><\/p>\n\n\n\n

a\uff09\u5148\u7cbe\u76ca\u521b\u4e1a\uff0c\u521b\u4e1a\u4e09\u6b65\u9aa4\uff1a\u4eceMVP\u627e\u5230RMF\u7136\u540e\u518d\u589e\u957f\u9ed1\u5ba2\uff1b<\/p>\n\n\n\n

b\uff09\u518d\u7528AARRR\u6a21\u578b\uff0c\u4e5f\u53eb\u6d77\u76d7\u6a21\u578b\uff0c\u5206\u6790\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff1b<\/p>\n\n\n\n

c\uff09\u6700\u540e\u6709\u589e\u957f\u516c\u5f0f\uff0c\u5c31\u662f\u627e\u5230\u6838\u5fc3\u6307\u6807\uff0c\u8fdb\u884c\u4e0d\u65ad\u62c6\u89e3\uff1b<\/p>\n\n\n\n

\u4e3e\u4f8b\u5b50\u3002<\/p>\n\n\n\n

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\u589e\u957f\u6d41\u7a0b<\/strong><\/p>\n\n\n\n

a\uff09\u76ee\u6807\u5236\u5b9a<\/p>\n\n\n\n

b\uff09\u4ea7\u751f\u60f3\u6cd5<\/p>\n\n\n\n

c\uff09\u6392\u4f18\u5148\u7ea7<\/p>\n\n\n\n

d\uff09\u6d4b\u8bd5\u5206\u6790<\/p>\n\n\n\n

f\uff09\u4f18\u5316\u91cd\u590d<\/p>\n\n\n\n

\u5e73\u53f0\u89c4\u5219<\/strong><\/p>\n\n\n\n

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\u6218\u672f\u6280\u5de7<\/strong><\/p>\n\n\n\n

\u5c31\u662f\u65b9\u6cd5\u548c\u6280\u5de7\u4e86\uff0c\u6bd4\u5982\u8bf4\uff1aSEM\u3001SEO\u3001\u5fae\u4fe1\u88c2\u53d8\u3001AB\u6d4b\u8bd5\u7b49\u7b49\uff1b
<\/p>\n\n\n\n

\u7cfb\u7edf\u5316\u5de5\u7a0b<\/em><\/strong><\/p>\n\n\n\n

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\u4ece\u7269\u7406\u5b66\u89d2\u5ea6\u6765\u8bb2\uff0c\u6d6e\u5728\u4e0a\u9762\u7684\u5360\u6bd4\u662f15%\uff08\u663e\u6027\uff0c\u770b\u89c1\uff0c\u4e00\u822c\uff09\uff0c\u6c89\u5728\u4e0b\u9762\u7684\u5360\u6bd4\u662f85%\uff08\u9690\u6027\uff0c\u770b\u4e0d\u89c1\uff0c\u975e\u5e38\u975e\u5e38\u975e\u5e38\u91cd\u8981\uff09\u3002<\/strong><\/p>\n\n\n\n

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\u4e3e\u4f8b\u5b50\u3002
<\/p>\n\n\n\n

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03<\/strong><\/em><\/p>\n\n\n\n

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Sean Ellis\u63d0\u5230\u589e\u957f\u9ed1\u5ba2\u662f\u5c5e\u4e8e\u201cT\u578b\u4eba\u624d\u201d<\/strong>\uff0c\u9700\u8981\u638c\u63e1\u7684\u4e24\u9879\u80fd\u529b\u5206\u522b\u662f\uff1a\u5185\u5bb9\u8425\u9500\u80fd\u529b\u548c\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u8425\u9500\u80fd\u529b\u3002\u518d\u5177\u4f53\u70b9\u6765\u8bf4\uff0c\u5c31\u662f\uff1a<\/p>\n\n\n\n

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\u4e3e\u4f8b\u5b50\u3002<\/p>\n\n\n\n

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b\uff09\u627e\u5230\u65b9\u5411\uff0c\u627e\u5230\u589e\u957f\u516c\u5f0f\uff0c\u7528\u6237\u589e\u957f\u8fc7\u7a0b\u4e2d\u7684\u6838\u5fc3\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n

\u4e3e\u4f8b\u5b50\u3002<\/p>\n\n\n\n

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04<\/strong><\/em><\/p>\n\n\n\n

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2\uff09\u56db\u4e2a\u73af\u8282\uff1a\u83b7\u5ba2+\u6fc0\u6d3b+\u7559\u5b58+\u53d8\u73b0\u3002<\/p>\n\n\n\n

\u83b7\u5ba2<\/em><\/strong><\/p>\n\n\n\n

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\u6fc0\u6d3b<\/em><\/strong><\/p>\n\n\n\n

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\u7559\u5b58<\/em><\/strong><\/p>\n\n\n\n

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\u53d8\u73b0<\/em><\/strong><\/p>\n\n\n\n

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1\u3001\u589e\u957f\u9ed1\u5ba2\u53d1\u5c55\u53f2\u3002<\/strong><\/p>\n\n\n\n

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2\u3001\u5982\u4f55\u6210\u4e3a\u4e00\u540d\u4f18\u79c0\u7684\u589e\u957f\u9ed1\u5ba2\uff1f<\/strong><\/p>\n\n\n\n

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3\u3001\u5982\u4f55\u83b7\u5f97\u4f4e\u6210\u672c\u9ad8\u6548\u7387\u7684\u589e\u957f\uff1f<\/strong><\/p>\n\n\n\n

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