{"id":15889,"date":"2018-12-31T19:05:41","date_gmt":"2018-12-31T11:05:41","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=15889"},"modified":"2021-06-08T20:20:24","modified_gmt":"2021-06-08T12:20:24","slug":"cgo%e9%a1%bb%e7%9f%a5%ef%bc%9ahook%e5%88%86%e6%9e%90%e5%92%8cheart-%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/15889.html","title":{"rendered":"CGO\u987b\u77e5\uff1aHOOK\u5206\u6790\u548cHEART \u6a21\u578b"},"content":{"rendered":"\n<p><strong>\u3001HOOK\u6a21\u578b<\/strong><\/p>\n\n\n\n<p><strong>1.\u89e6\u53d1<\/strong><\/p>\n\n\n\n<p>\u89e6\u53d1=\u5185\u90e8\u5904\u89e6\u53d1+\u5916\u90e8\u89e6\u53d1<\/p>\n\n\n\n<p>\u5916\u90e8\u89e6\u53d1\u5206\u4e3a<\/p>\n\n\n\n<p>\u4ed8\u8d39\u578b\u89e6\u53d1\uff1a\u76ee\u524d\u65e0\u4ed8\u8d39\u529f\u80fd\uff0c\u4e5f\u6ca1\u6709\u79ef\u5206\u5151\u6362\u529f\u80fd<\/p>\n\n\n\n<p>\u56de\u9988\u578b\u89e6\u53d1\uff1a\u6210\u529f\u5b8c\u6210\u95ee\u5377\u83b7\u53d6\u5956\u52b1<\/p>\n\n\n\n<p>\u4eba\u9645\u578b\u89e6\u53d1\uff1a\u5e08\u5f92\uff0c\u597d\u53cb\u5206\u4eab<\/p>\n\n\n\n<p>\u81ea\u4e3b\u578b\u89e6\u53d1\uff1aPush<\/p>\n\n\n\n<p>\u60c5\u7eea\uff1a\u91d1\u94b1\u7126\u8651\uff0c\u4e60\u5f97\u6027\u65e0\u52a9<\/p>\n\n\n\n<p>\u4e60\u60ef\uff1a\u6210\u529f\u5b8c\u6210\u95ee\u5377\u53ef\u4ee5\u83b7\u5f97\u73b0\u91d1<\/p>\n\n\n\n<p>\u573a\u666f\uff1a\u4e0b\u73ed\u56de\u5bb6\uff0c\u65b0\u95ee\u5377\u4e0a\u7ebf\u7684\u65f6\u5019<\/p>\n\n\n\n<p><strong>2. \u884c\u4e3a<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u884c\u4e3a\u516c\u5f0f\uff1aB=MAT\uff0c\u884c\u52a8=\u52a8\u673a+\u80fd\u529b+\u89e6\u53d1\u3002\u5373\u6709\u4e86\u89e6\u53d1\u4e4b\u540e\uff0c\u7528\u6237\u8fd8\u9700\u8981\u6709\u4e00\u5b9a\u7684\u52a8\u673a\u548c\u76f8\u5e94\u7684\u80fd\u529b\u624d\u4f1a\u884c\u52a8<\/p>\n\n\n\n<p><strong>2.1 \u52a8\u673a<\/strong><\/p>\n\n\n\n<p>\u6839\u636eFogg\u535a\u58eb\u603b\u7ed3\u7684\u4eba\u7c7b\u884c\u4e3a3\u5927\u52a8\u673a\uff1a<\/p>\n\n\n\n<p>\u8ffd\u6c42\u5feb\u4e50\uff0c\u9003\u907f\u75db\u82e6<\/p>\n\n\n\n<p>\u8ffd\u6c42\u5e0c\u671b\uff0c\u9003\u907f\u6050\u60e7<\/p>\n\n\n\n<p>\u8ffd\u6c42\u8ba4\u540c\uff0c\u9003\u907f\u6392\u65a5<\/p>\n\n\n\n<p>\u5e02\u573a\u4e0a\u7684\u7f51\u8d5a\u4eba\u7fa4\u5206\u6790\uff1a<\/p>\n\n\n\n<p>\u4e00\u5b9a\u7684\u4eba\u7fa4\u5c5e\u4e8e\u5c1d\u9c9c\u7684\u5fc3\u6001\uff0c\u6bd4\u5982\u5728\u7ebf\u5927\u5b66\u751f\uff0c\u8d5a\u4e2a\u96f6\u82b1\u94b1\uff0c\u4f1a\u7528\u624b\u673a\uff0c\u667a\u5546\u5728\u7ebf\uff0c\u7a0d\u52a0\u57f9\u8bad\u5c31\u80fd\u8d5a\u5230\u3002\u4f46\u662f\u91d1\u989d\u8f83\u4f4e\uff0c\u6295\u5165\u65f6\u95f4\u4e0e\u4ea7\u51fa\u4e0d\u7b26<\/p>\n\n\n\n<p>\u4e00\u5b9a\u4eba\u7fa4\u5c5e\u4e8e\u91d1\u94b1\u7126\u8651\u5fc3\u6001\uff0c\u6bd4\u5982\u5b9d\u5988\u548c\u5bb6\u5ead\u4e3b\u5987\uff0c\u6ca1\u6709\u5de5\u4f5c\u6536\u5165\u7684\u65f6\u5019\uff0c\u65e0\u8bba\u6309\u522b\u4eba\u8bf4\u7684\u5982\u4f55\uff0c\u81ea\u5df1\u603b\u662f\u60f3\u8d5a\u70b9\u3002\u65f6\u95f4\u4e0d\u662f\u5f88\u5bcc\u88d5\uff0c\u4e0d\u80fd\u53ca\u65f6\u770b\u5230\u65b0\u95ee\u5377\uff0c\u957f\u671f\u5e26\u5b69\u5b50\uff0c\u6bd4\u8f83\u8f9b\u82e6\u3002<\/p>\n\n\n\n<p>\u76f8\u5f53\u4e00\u90e8\u5206\u662f\u7f8a\u6bdb\u515a\uff0c\u54ea\u91cc\u7f51\u8d5a\u53bb\u54ea\u91cc\uff0c\u4e0d\u7a33\u5b9a\uff0c\u6613\u6d41\u5931\u3002<\/p>\n\n\n\n<p>\u6700\u7ec8\u8fd8\u6709\u90e8\u5206\u5fe0\u8bda\u7c89\u4e1d\uff0c\u62ff\u591a\u5c11\u4e0d\u91cd\u8981\uff0c\u91cd\u8981\u7684\u662f\u7559\u5728\u8fd9\u4e2a\u5e73\u53f0\u3002<\/p>\n\n\n\n<p><strong>2.2 \u80fd\u529b<\/strong><\/p>\n\n\n\n<p>\u60f3\u5b8c\u6210\u95ee\u5377\u83b7\u53d6\u5956\u52b1\u662f\u76ee\u6807\u4eba\u7fa4\u5171\u6709\u7684\uff0c\u76ee\u524d\u62bd\u6837\u4eba\u7fa4\u7684\u7cbe\u51c6\u5ea6\u4e25\u91cd\u4e0d\u8db3\uff0c\u95ee\u5377\u672c\u8eab\u96be\u5ea6\u4e0d\u4e00\uff0c\u6210\u529f\u6982\u7387\u4f4e\uff0c\u4e14\u6ca1\u6709\u5176\u4ed6\u5956\u52b1\u3002\u9700\u8981\u5bf9\u7528\u6237\u8fdb\u884c\u8d4b\u80fd<\/p>\n\n\n\n<p>\u65f6\u95f4\uff1a\u63d0\u51fa\u51e0\u4e2a\u5173\u952e\u65f6\u673a\u70b9\u63a8\u51fa\u95ee\u5377\uff0c\u8fd9\u6837\u5f88\u5bb9\u6613\u4e60\u60ef\u7684\u517b\u6210\u548c\u53e3\u7891\u7684\u57f9\u517b<\/p>\n\n\n\n<p>\u91d1\u94b1\uff1a\u6210\u529f\u548c\u5931\u8d25\u7684\u6bd4\u4f8b\uff0c\u4ee5\u53ca\u5bf9\u5931\u8d25\u4eba\u7fa4\u7684\u5b89\u629a\u3001\u523a\u6fc0\u3001\u518d\u5956\u52b1<\/p>\n\n\n\n<p>\u80fd\u529b\uff1a\u8c03\u7814\u62a5\u544a\uff0c\u65b0\u77e5\u83b7\u53d6\uff0c\u6bcf\u5929\u90fd\u6709\u8fdb\u6b65<\/p>\n\n\n\n<p>\u8ba4\u540c\uff1a\u95ee\u5377\u6a21\u5f0f\u7684\u8ba4\u540c\uff0c\u54c1\u724c\u7684\u57f9\u517b<\/p>\n\n\n\n<p><strong>3.\u5956\u52b1<\/strong><\/p>\n\n\n\n<p>\u5956\u52b1\u8981\u4e30\u5bcc\uff0c\u591a\u53d8\uff0c\u5145\u6ee1\u8da3\u5473\uff0c\u4e14\u6709\u4e00\u5b9a\u968f\u673a\u6027<br><\/p>\n\n\n\n<p><strong>4.\u6295\u5165<\/strong><\/p>\n\n\n\n<p>\u6295\u5165\u4e3b\u8981\u67093\u4e2a\u65b9\u9762\uff1a<br><\/p>\n\n\n\n<p><strong>\u5b58\u50a8\u4ef7\u503c\uff1a<\/strong>\u95ee\u5377\u5956\u52b1\u53ea\u80fd\u901a\u8fc7APP\u63d0\u73b0<\/p>\n\n\n\n<p><strong>\u504f\u597d\uff1a<\/strong>\u5bf9\u4eba\u7fa4\u753b\u50cf\u7684\u7cbe\u51c6\u63cf\u7ed8<\/p>\n\n\n\n<p><strong>\u8f7d\u5165\u4e0b\u4e00\u4e2a\u89e6\u53d1\uff1a<\/strong>\u5e08\u5f92\u5236\u548c\u5206\u4eab\u529f\u80fd\uff08\u5f85\u5b9a\uff09\uff0c\u8fd9\u65b9\u9762\u975e\u5e38\u8584\u5f31\uff0c\u81ea\u4f20\u64ad\u662f\u4e00\u4e2a\u88ab\u9a8c\u8bc1\u6709\u6548\u7684\u4f4e\u6210\u672c\u65b0\u4eba\u83b7\u53d6\uff0c\u4f46\u662f\u6709\u94b1\u4efb\u6027\u3002\u6210\u529f\u5b8c\u6210\u95ee\u5377\u7684\u523a\u6fc0\u4f1a\u8ba9\u7528\u6237\u505c\u4e0d\u4e0b\u6765\u3002<\/p>\n\n\n\n<p><strong>\u4e8c\u3001HEART \u6a21\u578b\u5206\u6790<\/strong><\/p>\n\n\n\n<p>Heart \u6a21\u578b\u662fGoogle \u63d0\u51fa\u7684\u4e00\u4e2a\u8861\u91cf\u7528\u6237\u4f53\u9a8c\u7684\u6307\u6807\u6846\u67b6\u3002\u5145\u5206\u4f53\u73b0\u4e86<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u6570\u636e\u4e3a\u738b\u539f\u5219\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"669\" height=\"418\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Heart-\u6a21\u578b.png\" alt=\"\" class=\"wp-image-15890\"\/><\/figure>\n\n\n\n<p><strong>1. Happiness<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u7528\u6237\u6ee1\u610f\u5ea6\u548c\u6109\u60a6\u5ea6\u3002NPS \u662f\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<p>NPS\uff08\u51c0\u63a8\u8350\u503c\uff09=\uff08\u63a8\u8350\u8005\u6570\/\u603b\u6837\u672c\u6570\uff09x 100%-\uff08\u8d2c\u635f\u8005\u6570\/\u603b\u6837\u672c\u6570\uff09x 100% \u3002\u662f\u4e00\u4e2a\u6bd4\u8f83\u6709\u6548\u7684\u8861\u91cf\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u6bd4\u8f83\u4e2d\u80af\u7684\u662f\uff0c\u5e08\u5f92\u5236\u7684\u5206\u4eab\u548c\u63a8\u8350\u673a\u5236\u7684\u5b58\u5728\uff0c\u4f46\u662f\u5b58\u5728\u672c\u8eab\u7684\u610f\u4e49\u4e0d\u5927\u3002<\/p>\n\n\n\n<p><strong>2. Engagement<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002\u4f7f\u7528\u9891\u6b21\u3001\u4f7f\u7528\u65f6\u957f\u3001\u8bbf\u95ee\u6df1\u5ea6\u7b49\u662f\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u6708\u6d3b\uff0c\u5468\u6d3b\u548c\u65e5\u6d3b\u7684\u6ce2\u52a8<\/p>\n\n\n\n<p><strong>\u4f7f\u7528\u65f6\u957f<\/strong><\/p>\n\n\n\n<p>\u5355\u6b21\u4f7f\u7528\u65f6\u957f<\/p>\n\n\n\n<p>\u5355\u65e5\u4f7f\u7528\u65f6\u957f<\/p>\n\n\n\n<p><strong>3. Adoption<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u4ea7\u54c1\/\u7248\u672c\/\u529f\u80fd\u7684\u65b0\u7528\u6237\u63a5\u53d7\u60c5\u51b5\u3002\u4ea7\u54c1\/\u7248\u672c\/\u529f\u80fd\u4f7f\u7528\u4eba\u6570\u5360\u6bd4\u662f\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u5927\u90e8\u5206\u90fd\u662f\u6700\u65b0\u7248\u672c<\/p>\n\n\n\n<p>\u5404\u5e02\u573a\u7684\u8bc4\u5206<\/p>\n\n\n\n<p><strong>4. Rentention<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u65e2\u6709\u7528\u6237\u7684\u56de\u8bbf\u548c\u7559\u5b58\u3002\u7528\u6237\u7684\u7559\u5b58\u7387\u3001\u590d\u8d2d\u7387\u548c\u6d41\u5931\u7387\u662f\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u6708\u7559\u5b58<\/p>\n\n\n\n<p><strong>5. Task success<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u5173\u952e\u4efb\u52a1\u7684\u5b8c\u6210\u60c5\u51b5\u3002\u4efb\u52a1\u5b8c\u6210\u7387\u3001\u5b8c\u6210\u6548\u7387\u662f\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u6587\uff1aLyuu\/\u516b\u722a\u4e8b\u52a1\u6240\uff08bazsws\uff09<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/cgo\" title=\"CGO\" target=\"_blank\">CGO<\/a><\/span>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/14060.html\">\u4eceHOOK\u6a21\u578b\u7684\u56db\u4e2a\u6b65\u9aa4\uff0c\u5206\u6790\u738b\u8005\u8363\u8000\u7684\u4e0a\u763e\u673a\u5236<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/quan\/15693.html\">\u4ece0\u52302000\u4e07\uff0c\u5f97\u5230APP\u76843\u5e74\u589e\u957f\u4e4b\u8def<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/15888.html\">\u559c\u9a6c\u62c9\u96c5\u7528\u6237\u589e\u957f\u65b9\u6cd5\u63a2\u7d22<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3001HOOK\u6a21\u578b 1.\u89e6\u53d1 \u89e6\u53d1=\u5185\u90e8\u5904\u89e6\u53d1+\u5916\u90e8\u89e6\u53d1 \u5916\u90e8\u89e6\u53d1\u5206\u4e3a \u4ed8\u8d39\u578b\u89e6\u53d1\uff1a\u76ee\u524d\u65e0\u4ed8\u8d39\u529f\u80fd\uff0c\u4e5f\u6ca1\u6709\u79ef\u5206\u5151\u6362\u529f\u80fd \u56de\u9988\u578b\u89e6\u53d1\uff1a\u6210\u529f\u5b8c\u6210\u95ee\u5377\u83b7\u53d6\u5956\u52b1 \u4eba\u9645\u578b\u89e6\u53d1\uff1a\u5e08\u5f92\uff0c\u597d\u53cb\u5206\u4eab \u81ea\u2026<\/p>\n","protected":false},"author":1,"featured_media":15890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1856,3632,3459],"special":[],"class_list":["post-15889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-cgo","tag-heart","tag-hook","entry"],"views":171620,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/15889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=15889"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/15889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/15890"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=15889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=15889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=15889"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=15889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}