{"id":15693,"date":"2018-12-26T20:31:20","date_gmt":"2018-12-26T12:31:20","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=15693"},"modified":"2021-06-15T16:45:22","modified_gmt":"2021-06-15T08:45:22","slug":"%e4%bb%8e0%e5%88%b02000%e4%b8%87%ef%bc%8c%e5%be%97%e5%88%b0app%e7%9a%843%e5%b9%b4%e5%a2%9e%e9%95%bf%e4%b9%8b%e8%b7%af","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/15693.html","title":{"rendered":"\u4ece0\u52302000\u4e07\uff0c\u5f97\u5230APP\u76843\u5e74\u589e\u957f\u4e4b\u8def"},"content":{"rendered":"\n<p><strong>\u4e00\u3001<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%be%97%e5%88%b0\" title=\"\u5f97\u5230\" target=\"_blank\">\u5f97\u5230<\/a><\/span>APP\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span><\/strong><\/p>\n\n\n\n<p>PMF\uff0c \u5373\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5339\u914d\u5ea6\uff0c\u6307\u7684\u662f\u4ea7\u54c1\u80fd\u5426\u6ee1\u8db3\u4e00\u4e2a\u65e2\u5b9a\u5e02\u573a\u7684\u7528\u6237\u9700\u6c42\u3002<\/p>\n\n\n\n<p><strong>1. <\/strong><strong>\u5f97\u5230APP\u7684\u76ee\u6807\u7528\u6237<\/strong><\/p>\n\n\n\n<p>\u5f97\u5230APP\u7684\u4e00\u4e9b\u57fa\u672c\u7528\u6237\u753b\u50cf\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7537\u6027\u6bd4\u4f8b\u5927\u4e8e\u5973\u6027<\/li><li>31-35\u5c81\u7684\u5e74\u9f84\u6bb5\u7528\u6237\u6700\u591a\uff0c25-30\u5c81\u5e74\u9f84\u6bb5\u6b21\u4e4b\uff0c\u63a5\u4e0b\u6765\u662f24\u5c81\u53ca\u4ee5\u4e0b\uff0c3&nbsp; 6-40\u5c81\uff0c\u6700\u540e\u662f41\u5c81\u53ca\u4ee5\u4e0a<\/li><li>\u6d88\u8d39\u80fd\u529b\u662f\u4e2d\u7b49\u548c\u4e2d\u9ad8\u6d88\u8d39\u8005\u5c45\u591a<\/li><li>\u804c\u4e1a\u4ee5\u767d\u9886\u5c45\u591a\uff0c\u5de5\u4f5c\u538b\u529b\u5927\uff0c\u63d0\u5347\u81ea\u6211\u548c\u804c\u573a\u664b\u5347\u7684\u6b32\u671b\u5f3a\u70c8<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/22-15-1024x171.jpg\" alt=\"\" class=\"wp-image-15694\"\/><figcaption> \u6570\u636e\u6765\u6e90\uff1a\u6613\u89c2\u5343\u5e06 <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5f52\u7eb3\u603b\u7ed3\u4e00\u4e0b\u5c31\u662f\uff1a\u5f97\u5230APP\u7684\u76ee\u6807\u7528\u6237\u4e3b\u8981\u662f80\uff0c90\u540e\u7684\u4e2d\u4ea7\u767d\u9886\u4eba\u7fa4\uff0c\u4ed6\u4eec\u65e2\u6709\u56e0\u7126\u8651\u89e6\u53d1\u7684\u4e3b\u52a8\u5b66\u4e60\u610f\u613f\uff0c\u53c8\u6709\u81ea\u4e3b\u5b66\u4e60\u7684\u80fd\u529b\uff0c\u540c\u65f6\u8fd8\u5177\u5907\u4e86\u4ed8\u8d39\u7684\u7ecf\u6d4e\u5b9e\u529b\u3002<\/p>\n\n\n\n<p><strong>2. <\/strong><strong>\u5f97\u5230APP\u7684\u7528\u6237\u672a\u88ab\u6ee1\u8db3\u7684\u9700\u6c42<\/strong><\/p>\n\n\n\n<p>\u6211\u8ba4\u4e3a<strong>\u5f97\u5230APP\u6216\u8005\u8bf4\u6574\u4e2a\u77e5\u8bc6\u4ed8\u8d39\u4ea7\u4e1a\u7684\u7528\u6237\u9700\u6c42<\/strong>\u4e3b\u8981\u6709\u4e0b\u9762\u8fd93\u70b9\uff1a<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u4e5f\u662f\u6700\u6839\u672c\u7684\uff0c\u5728\u4fe1\u606f\u7206\u70b8\u7684\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c<strong>\u4eba\u4eec\u5bf9\u77e5\u8bc6\u7684\u7126\u8651\u548c\u6e34\u6c42\u8fbe\u5230\u4e86\u4e00\u4e2a\u7a7a\u524d\u7684\u72b6\u6001<\/strong>\u3002\u8fd9\u4e2a\u75db\u70b9\u4e9f\u5f85\u89e3\u51b3\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u4eba\u4eec\u9700\u8981\u6709<strong>\u9ad8\u5ea6\u4e13\u4e1a\u5316\uff0c\u6210\u4f53\u7cfb\u7684\u7cbe\u9009\u5185\u5bb9<\/strong>\u53ef\u4f9b\u5b66\u4e60\uff0c\u5bf9\u5185\u5bb9\u521b\u9020\u8005\u548c\u751f\u4ea7\u8005\u7684\u8981\u6c42\u66f4\u9ad8\u4e86\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u4eba\u4eec\u7684\u7a7a\u4f59\u65f6\u95f4\u5305\u62ec\u5b66\u4e60\u65f6\u95f4\u5728\u5185\u88ab\u788e\u7247\u5316\uff0c<strong>\u7528\u6237\u5e0c\u671b\u80fd\u5728\u788e\u7247\u65f6\u95f4\u5185\u83b7\u53d6\u9ad8\u8d28\u91cf\u77e5\u8bc6\u3002<\/strong><\/p>\n\n\n\n<p><strong>3. <\/strong><strong>\u5f97\u5230APP\u7684\u4ef7\u503c\u4e3b\u5f20<\/strong><\/p>\n\n\n\n<p>\u5f97\u5230\u5b98\u65b9\u7ed9\u4e88\u81ea\u8eab\u7684\u5b9a\u4f4d\u662f\uff1a<strong>\u4e00\u6240\u81f4\u529b\u4e8e\u771f\u6b63\u7684\u81ea\u4e3b\u6559\u80b2\u3001\u8de8\u754c\u8ba4\u77e5\u548c\u7ec8\u8eab\u5b66\u4e60\uff0c\u5efa\u8bbe\u4e00\u6240\u5168\u4e16\u754c\u9886\u5148\u7684\u65b0\u578b\u7684\u901a\u8bc6\u5927\u5b66\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u4f7f\u7528<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u4ef7\u503c\u4e3b\u5f20\u8303\u5f0f\uff0c\u6211\u8ba4\u4e3a\u53ef\u4ee5\u8fd9\u6837\u8868\u8fbe\uff1a<\/p>\n\n\n\n<p>\u5f97\u5230APP\u662f\u4e00\u6b3e\u63d0\u4f9b\u4ed8\u8d39\u5185\u5bb9\u548c\u670d\u52a1\u7684\u77e5\u8bc6\u670d\u52a1\u5e73\u53f0\uff0c\u5b83\u4e13\u95e8\u4e3a\u9762\u4e34\u4fe1\u606f\u5927\u7206\u70b8\u65f6\u4ee3\u77e5\u8bc6\u7126\u8651\u70e6\u607c\u73b0\u72b6\u7684\u3001\u4ee5\u767d\u9886\u4e2d\u4ea7\u9636\u5c42\u4e3a\u4e3b\u7684\u7ec8\u8eab\u5b66\u4e60\u8005\u7814\u53d1\u3002\u4e0d\u540c\u4e8e\u5176\u4ed6\u77e5\u8bc6\u4ed8\u8d39\u4ea7\u54c1\uff0c\u80fd\u591f\u901a\u8fc7\u4e25\u683c\u54c1\u63a7\u6765\u63d0\u4f9b\u9ad8\u6c34\u5e73\u7684\u901a\u8bc6\u6559\u80b2\u5185\u5bb9\uff0c\u4f7f\u7528\u6237\u80fd\u591f\u5728\u788e\u7247\u65f6\u95f4\u5185\u9ad8\u6548\u83b7\u53d6\u77e5\u8bc6\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/21-14-1024x415.jpg\" alt=\"\" class=\"wp-image-15695\"\/><\/figure><\/div>\n\n\n\n<p><strong>4. <\/strong><strong>\u9a8c\u8bc1\u5f97\u5230APP\u662f\u5426\u8fbe\u5230PMF<\/strong><\/p>\n\n\n\n<p>\u9a8c\u8bc1\u4efb\u610f\u4e00\u6b3e\u4ea7\u54c1\u662f\u5426\u8fbe\u5230PMF\uff0c\u9700\u8981\u57fa\u4e8e\u4e1a\u52a1\u76ee\u6807\u53bb\u89c2\u6d4b\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u800c\u5bf9\u4e8e\u5f97\u5230\u8fd9\u6837\u5c06\u81ea\u8eab\u5b9a\u4f4d\u4e3a\u4ed8\u8d39\u9ad8\u7aef\u7528\u6237\u63d0\u4f9b\u5185\u5bb9\u670d\u52a1\u3001\u5b66\u4e60\u670d\u52a1\u3001\u77e5\u8bc6\u670d\u52a1\u7684\u4e00\u4e2a\u5e73\u53f0\uff0c\u8bfe\u7a0b\u9500\u552e\u663e\u7136\u4e0d\u662f\u4ed6\u4eec\u7684\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u771f\u5b9e\u53d1\u751f\u7684\u5b66\u4e60\u884c\u4e3a\u624d\u662f\u4ed6\u4eec\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\uff0c\u6240\u4ee5\u6211\u4eec\u5e94\u8be5\u5173\u6ce8\u7684\u662f<strong>APP\u7684\u65b0\u589e\u7528\u6237\u6570\u548c\u6d3b\u8dc3\u7528\u6237\u6570\u8fd9\u6837\u7684\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u5f97\u52307\/31 \u5468\u4f8b\u4f1a\u4e2dCEO \u8131\u4e0d\u82b1\u900f\u9732\u7684\u6570\u636e\uff0c\u5f97\u5230\u7684\u7528\u6237\u5df2\u7ecf\u8d85\u8fc7\u4e862110\u4e07\u3002\u540c\u65f6\uff0c\u57fa\u4e8e\u7b2c\u4e09\u65b9\u6613\u89c2\u5343\u5e06\u5206\u6790\u673a\u6784\u7684\u6700\u65b0\u6570\u636e\uff0c\u5f97\u5230APP\u7684\u6708\u6d3b\u7528\u6237\u8fd1\u4e00\u5e74\u5e73\u5747\u503c\u5728200\u4e07+\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u6211\u8ba4\u4e3a\uff0c\u5f97\u5230APP\u5df2\u7ecf\u8fbe\u5230PMF\uff0c\u6700\u65b0\u7684\u8fd92\u4e2a\u6570\u636e\u5c31\u53ef\u4ee5\u63d0\u4f9b\u6709\u529b\u4f50\u8bc1\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20-1-1024x409.jpg\" alt=\"\" class=\"wp-image-15696\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e8c\u3001\u7528AARRR\u6a21\u578b\u5206\u6790\u5f97\u5230APP<\/strong><\/p>\n\n\n\n<p><strong>1.<\/strong><strong>\u4ea7\u54c1\u80cc\u666f\u4ecb\u7ecd<\/strong><\/p>\n\n\n\n<p><strong>1.1 <\/strong><strong>\u4ea7\u4e1a\u73b0\u72b6\u4e0e\u53d1\u5c55<\/strong><\/p>\n\n\n\n<p>\u5f97\u5230\u3001\u77e5\u4e4elive\u3001\u559c\u9a6c\u62c9\u96c5\u3001\u6a0a\u767b\u8bfb\u4e66\u4f1a\u3001\u6df7\u6c8c&#8230;\u77e5\u8bc6\u4ed8\u8d39\u884c\u4e1a\u8fd12-3\u5e74\u6765\u53d1\u5c55\u5f97\u5982\u706b\u5982\u837c\uff0c \u8bb8\u591a\u4ea7\u54c1\u5982\u96e8\u540e\u6625\u7b0b\u822c\u5192\u4e86\u51fa\u6765\u3002<\/p>\n\n\n\n<p>\u534e\u5174\u8d44\u672c2017\u5e74\u53d1\u5e03\u7684\u4e00\u4e2a\u7814\u7a76\u62a5\u544a\u6307\u51fa\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u77e5\u8bc6\u4ed8\u8d39\u7684\u7fa4\u4f53\u548c\u9ad8\u5b66\u5386\u3001\u767d\u9886\u3001\u4e70\u4e66\u8005\u8fd93\u7c7b\u4eba\u7fa4\u90fd\u6709\u9ad8\u5ea6\u91cd\u5408\uff0c\u4f30\u6d4b\u4eba\u7fa4\u57fa\u6570\u7ea6\u4e3a1.5\u4ebf\uff0c\u52a8\u6001\u6765\u770b2020\u5e74\u53ef\u8fbe2\u4ebf\u4eba\u3002<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u77e5\u8bc6\u4ed8\u8d39\u884c\u4e1a\u57282020\u5e74\u6709\u671b\u5177\u6709320\u4ebf\u6536\u5165\u89c4\u6a21\u7684\u6f5c\u529b\uff0c\u4e0e\u4e4b\u5bf9\u5e94\u7684\u5e73\u53f0\u76c8\u5229\u6709\u8fd150\u4ebf\u7684\u6f5c\u529b\u3002\u4ee530\u500d\u4f30\u503c\u6765\u8ba1\u7b97\u8fd9\u4e2a\u5168\u65b0\u7684\u884c\u4e1a\uff0c\u6709\u671b\u652f\u64911500\u4ebf\u5e02\u503c\u3002<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5f97\u5230\u548c\u77e5\u4e4e\u662f\u76ee\u524d\u5728\u77e5\u8bc6\u4ed8\u8d39\u9886\u57df\u6700\u9886\u5148\u7684\u4e24\u4e2a\u73a9\u5bb6\uff0c\u4ed6\u4eec\u5206\u522b\u4ee3\u8868\u4e86PGC\u548cUGC \u7684\u884c\u4e1a\u9ad8\u5ea6\uff0c\u5728\u4e00\u4e2a\u5f88\u5927\u7684\u672a\u77e5\u5e02\u573a\u4e0a\u6495\u5f00\u4e86\u4e00\u70b9\u5c0f\u53e3\u5b50\u3002<\/li><\/ul>\n\n\n\n<p>\u4e0a\u8ff0\u4e09\u70b9\u53ef\u4ee5\u770b\u51fa\uff0c<strong>\u77e5\u8bc6\u4ed8\u8d39\u6574\u4f53\u884c\u4e1a\u8fd8\u5904\u4e8e\u4e00\u4e2a\u589e\u91cf\u9636\u6bb5\uff0c\u4f9d\u7136\u6709\u5f88\u5927\u7684\u589e\u957f\u7a7a\u95f4\u3002<\/strong>\u540c\u65f6\uff0c\u5f97\u5230\u76ee\u524d\u4e3a\u77e5\u8bc6\u4ed8\u8d39PGC\u9886\u57df\u7684\u9886\u5934\u7f8a\uff0c\u4f46\u662f\u6574\u4e2a\u884c\u4e1a\u7684\u7ade\u4e89\u683c\u5c40\u5c1a\u672a\u5b9a\u578b\uff0c\u672a\u6765\u7ade\u4e89\u4f1a\u6108\u6f14\u6108\u70c8\u3002<\/p>\n\n\n\n<p><strong>1.2&nbsp;<\/strong><strong>\u4ea7\u54c1\u751f\u547d\u5468\u671f<\/strong><\/p>\n\n\n\n<p>\u4ea7\u54c1\u751f\u547d\u5468\u671f\u53ef\u4ee5\u5206\u4e3a\u5f15\u5165\u671f\uff0c\u6210\u957f\u671f\uff0c\u6210\u719f\u671f\u548c\u8870\u9000\u671f\u3002\u6211\u8ba4\u4e3a\u5f53\u4e0b\u7684\u5f97\u5230APP\u5df2\u7ecf\u8fdb\u5165\u5230\u4e86\u6210\u957f\u671f\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u57fa\u4e8eASO100\u63d0\u4f9b\u7684iOS\u7cfb\u7edf\u7684\u4e0b\u8f7d\u91cf\u6307\u6807\u8fdb\u884c\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u5f97\u5230APP\u57282015\u5e7411\u6708\u4e0a\u7ebfApple&nbsp;Store\uff0c\u4ece2016\u5e748\u67081\u65e5\u5f00\u59cb\u6709\u4e86\u6b63\u5f0f\u4e0b\u8f7d\u91cf\uff0c\u65e5\u5747\u4e0b\u8f7d\u91cf\u4e0d\u523010000\u3002\u8fd9\u4e00\u9636\u6bb5\u8fd8\u5904\u4e8e\u51b7\u542f\u52a8\u9636\u6bb5\uff0c\u5373<strong>\u5f15\u5165\u671f<\/strong>\u3002\u6574\u4e2a\u56e2\u961f\u7684\u91cd\u5fc3\u5728\u4e8e\u7528MVP\u9a8c\u8bc1PMF\uff0c \u8dd1\u901a\u4ea7\u54c1\u903b\u8f91\u548c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u3002<\/p>\n\n\n\n<p>\u5230\u4e862017\u5e741\u67082\u65e5\uff0c\u51fa\u73b0\u4e86\u4e00\u4e2a\u663e\u8457\u7684\u589e\u957f\u9ad8\u70b9\uff0c\u5355\u65e5\u4e0b\u8f7d\u91cf\u8fbe\u523065306\u3002\u6b64\u540e\u65e5\u5747\u4e0b\u8f7d\u91cf\u5f00\u59cb\u4fdd\u6301\u572810000\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<p>\u518d\u770b\u8fd1\u4e00\u5e74\u7684\u6570\u636e\uff0c2018\u5e74\u7684\u4e0a\u534a\u5e74\u589e\u957f\u66f2\u7ebf\u6bd4\u8f83\u9661\u5ced\uff0c\u6700\u9ad8\u503c\u8fbe\u523088394\uff0c\u4e0b\u534a\u5e74\u7684\u589e\u957f\u66f2\u7ebf\u5219\u8d8b\u4e8e\u5e73\u7f13\u3002\u8fd9\u4e00\u9636\u6bb5\u56e2\u961f\u5c06\u91cd\u5fc3\u8f6c\u79fb\u5230\u4e86\u8425\u9500\u63a8\u5e7f\uff0c\u83b7\u53d6\u7528\u6237\u4e0a\u9762\uff0c\u4e5f\u6807\u5fd7\u7740\u4ea7\u54c1\u8fdb\u5165\u4e86<strong>\u6210\u957f\u671f<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/19-1-1024x507.jpg\" alt=\"\" class=\"wp-image-15697\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/18-1-1024x553.jpg\" alt=\"\" class=\"wp-image-15698\"\/><\/figure><\/div>\n\n\n\n<p><strong>2.<\/strong><strong>\u4ea7\u54c1\u4f7f\u7528\u8def\u5f84<\/strong><\/p>\n\n\n\n<p>\u7b80\u5355\u7528\u601d\u7ef4\u5bfc\u56fe\u68b3\u7406\u4e86\u4e00\u4e0b\u5f97\u5230APP\u7684\u529f\u80fd\u548c\u7528\u6237\u4f7f\u7528\u8def\u5f84\uff0c\u7528\u4ee5\u8f85\u52a9\u5bf9\u6574\u4e2aAARRR\u589e\u957f\u6a21\u578b\u7684\u5206\u6790\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"443\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/17-1-443x1024.jpg\" alt=\"\" class=\"wp-image-15699\"\/><\/figure>\n\n\n\n<p><strong>3. AARRR<\/strong><strong>\u6a21\u578b\u5206\u6790\u5f97\u5230<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\u660e\u786e\uff1a<strong>\u589e\u957f\u59cb\u7ec8\u8d2f\u7a7f\u4e8e\u4ea7\u54c1\u6574\u4e2a\u751f\u547d\u5468\u671f\uff0c\u4e5f\u662f\u6574\u4e2a\u56e2\u961f\u76ee\u6807\u6240\u5728<\/strong>\u3002\u589e\u957f\u7b56\u7565\u9700\u8981\u6bcf\u4e2a\u5c97\u4f4d\u3001\u6bcf\u4e2a\u4eba\u5458\u3001\u6bcf\u4e2a\u4efb\u52a1\u3001\u6bcf\u4e2a\u7b56\u7565\u90fd\u52a0\u4ee5\u8d2f\u5f7b\u6267\u884c\u3002<\/p>\n\n\n\n<p><strong>3.1 <\/strong><strong>\u7528\u6237\u83b7\u53d6<\/strong><\/p>\n\n\n\n<p><strong>3.1.1 <\/strong><strong>\u6982\u51b5<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5904\u5728\u6210\u957f\u671f\u7684\u5f97\u5230APP\u6765\u8bf4\uff0c\u83b7\u53d6\u7528\u6237\u662f\u5b9e\u73b0\u589e\u957f\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n\n\n\n<p>\u5f97\u5230APP\u7684\u7528\u6237\u83b7\u53d6\u65b9\u5f0f\u6bd4\u8f83\u591a\u6837\u5316\uff0c\u4e3b\u8981\u6709\u4e0b\u9762\u51e0\u79cd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u65e9\u671f\u7f57\u8f91\u601d\u7ef4\u516c\u4f17\u53f7\u6216\u8005\u89c6\u9891\u5185\u5bb9\u7684\u5fe0\u5b9e\u7c89\u4e1d<\/li><li>\u5229\u7528\u8001\u7f57\u4e2a\u4eba\u5728\u4e92\u8054\u7f51\u5708\u7684\u5f71\u54cd\u529b\uff0c\u8ba9\u4e92\u8054\u7f51\u5927\u4f6c\u4e3a\u5176\u80cc\u4e66\uff08\u5982\u9a6c\u4e91\u63a8\u8350\u300a\u674e\u7fd4\u77e5\u8bc6\u5185\u53c2\u300b\uff09<\/li><li>\u5229\u7528\u7efc\u827a\u6d3b\u52a8\u63a8\u5e7f\uff08\u77e5\u8bc6\u7684\u529b\u91cf\uff09<\/li><li>\u82f9\u679c\u5e94\u7528\u5546\u5e97\u63a8\u8350\uff08\u4e00\u5171\u6709\u8fc73\u6b21\uff09<\/li><li>\u8bfe\u7a0b\u8bb2\u5e08\uff08\u77e5\u8bc6KOL\uff09\u81ea\u5e26\u5f71\u54cd\u529b<\/li><li>\u65f6\u95f4\u7684\u670b\u53cb\u8de8\u5e74\u6f14\u8bb2IP<\/li><li>\u4e0e\u5c0f\u7c73\u97f3\u7bb1\u5408\u4f5c<\/li><li>\u7528\u6237\u63a8\u8350\u81ea\u5df1\u7684\u597d\u53cb\u6765\u5b66\u4e60<\/li><\/ul>\n\n\n\n<p><strong>3.1.2&nbsp; <\/strong><strong>\u589e\u957f\u9ed1\u5ba2\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e00\u73af\u8282\uff0c\u6211\u8ba4\u4e3a\u901a\u8fc7\u65f6\u95f4\u7684\u670b\u53cb\u8de8\u5e74\u6f14\u8bb2IP\u6765\u83b7\u5ba2\uff0c\u662f\u4e00\u4e2a\u6bd4\u8f83\u4f18\u79c0\u7684\u589e\u957f\u9ed1\u5ba2\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u65f6\u95f4\u7684\u670b\u53cb\u8de8\u5e74\u6f14\u8bb2\u662f\u8001\u7f57\u81ea2015\u5e74\u5143\u65e6\u5f00\u59cb\uff0c\u6253\u9020\u7684\u4e00\u5e74\u4e00\u5ea6\u7684\u8de8\u5e74\u6f14\u8bb2\u4ea7\u54c1\uff0c\u76ee\u524d\u5df2\u7ecf\u6301\u7eed\u4e863\u5e74\uff0c\u4eca\u5e74\u7684\u8de8\u5e74\u6f14\u8bb2\u573a\u5730\u9009\u5728\u4e86\u6df1\u5733\uff0c\u636e\u8bf4\u95e8\u7968\u4e5f\u65e9\u65e9\u5728\u53cc11\u7684\u65f6\u5019\u5728\u5929\u732b\u552e\u7f44\u4e86\u3002\u706b\u7206\u7a0b\u5ea6\u53ef\u89c1\u4e00\u6591\uff01<\/p>\n\n\n\n<p>\u57fa\u4e8eASO100 iOS\u7cfb\u7edf\u4ece2016\/12\/01 \u81f3\u4eca\u7684\u4e00\u4e2a\u4e0b\u8f7d\u91cf\u7edf\u8ba1\uff0c17\u5e74\u548c18\u5e74\u7684\u5143\u65e6\u90fd\u6709\u660e\u663e\u7684\u589e\u957f\u9ad8\u70b9\u3002<\/p>\n\n\n\n<p>\u5176\u4e2d\u6807\u6ce8\u51fa\u6765\u7684\u5386\u53f2\u6700\u9ad8\u70b9\u5c31\u53d1\u751f\u57282018\u5e741\u67082\u65e5\uff0c\u5355\u65e5\u4e0b\u8f7d\u91cf\u63a5\u8fd19\u4e07\u3002\u57281\/9 \u5f97\u5230\u4f8b\u4f1a\u4e2d\uff0c\u5f97\u5230\u7ba1\u7406\u56e2\u961f\u4e5f\u900f\u9732\u4e86\u5728\u6f14\u8bb2\u7ed3\u675f\u7684\u4e00\u5468\u5de6\u53f3\u65f6\u95f4\u5185\uff0c\u5f97\u5230\u5c31\u6709\u4e86120\u4e07\u7684\u65b0\u589e\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>\u5f97\u5230\u56e2\u961f\u4f7f\u7528\u7684\u589e\u957f\u7b56\u7565\u662f\uff1a\u5c06\u6f14\u8bb2\u97f3\u9891\u653e\u5230APP\u5185\u3002<\/strong>\u4e00\u5468\u4e4b\u5185\uff0c\u8fd9\u4e2a\u97f3\u9891\u7684\u64ad\u653e\u91cf\u5c31\u8d85\u8fc7\u4e86500\u4e07\u6b21\uff0c\u8981\u77e5\u9053\u5f7c\u65f6\u7684APP\u603b\u7528\u6237\u6570\u4e5f\u53ea\u67091400\u4e07\u4eba\u3002\u8fd9\u8282\u7ea6\u4e86\u6210\u672c\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u83b7\u53d6\u5230\u7684\u90fd\u662f\u66f4\u52a0\u7cbe\u51c6\u7684\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/16-1-1024x428.jpg\" alt=\"\" class=\"wp-image-15700\"\/><\/figure><\/div>\n\n\n\n<p>\u4eca\u5e74\u7684\u8de8\u5e74\u6f14\u8bb2\u4e5f\u5df2\u7ecf\u8fdb\u5165\u4e86\u5012\u6570\u7684\u65e5\u5b50\uff0c\u6839\u636e\u5f97\u5230APP\u7684\u8fdb\u7a0b\u516c\u544a\uff1a<strong>\u4eca\u5e74\u4ed6\u4eec\u5c06\u4f1a\u5728APP\u5185\u540c\u6b65\u76f4\u64ad\u3002<\/strong>\u76f8\u4fe119\u5e74\u5143\u65e6\u540e\u5f97\u5230APP\u7684\u4e0b\u8f7d\u91cf\u53c8\u5c06\u51fa\u73b0\u4e00\u4e2a\u65b0\u7684\u589e\u957f\u9ad8\u70b9\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"494\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/15-16-494x1024.jpg\" alt=\"\" class=\"wp-image-15701\"\/><\/figure><\/div>\n\n\n\n<p><strong>3.2&nbsp;<\/strong><strong>\u7528\u6237\u6fc0\u6d3b<\/strong><\/p>\n\n\n\n<p><strong>3.2.1 <\/strong><strong>\u6982\u51b5<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5f97\u5230\u800c\u8a00\uff0c<strong>\u6fc0\u6d3b\u7528\u6237\u4e0d\u4ec5\u6307\u7684\u662f\u8d2d\u4e70\u8bfe\u7a0b\uff0c\u66f4\u91cd\u8981\u7684\u662f\u7528\u6237\u4ea7\u751f\u771f\u5b9e\u7684\u5b66\u4e60\u884c\u4e3a\u3002<\/strong>\u4ed6\u4eec\u4f7f\u7528\u7684\u4e00\u4e9b\u7528\u6237\u6fc0\u6d3b\u624b\u6bb5\u5305\u62ec\u4f46\u4e0d\u4ec5\u9650\u4e8e\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u65b0\u4eba\u8d60\u9001\u77e5\u8bc6\u5927\u793c\u5305\uff0c\u793c\u5305\u4e2d\u6709\u5168\u573a\u901a\u7528\u4f18\u60e0\u5238\u548c\u5404\u7c7b\u5b66\u79d1\u793c\u5305\u4f9b\u7528\u6237\u81ea\u4e3b\u9009\u62e9\uff1b<\/li><li>\u6d3b\u52a8\u671f\u95f4\u7684\u4f18\u60e0\u5238\u8d60\u9001\uff1b<\/li><li>0.1\u51437\u5929\u8bd5\u7528\u542c\u4e66VIP\uff1b<\/li><li>Push\uff08\u8bfe\u7a0b\u66f4\u65b0\u3001\u76f4\u64ad\u3001\u516c\u544a\u7b49\uff09\uff1b<\/li><li>\u6240\u6709\u8bfe\u7a0b\u514d\u8d39\u8bd5\u542c5\u8282\uff1b<\/li><li>\u65b0\u624b\u6307\u5f15\u3002<\/li><\/ol>\n\n\n\n<p><strong>3.2.2&nbsp; <\/strong><strong>\u589e\u957f\u9ed1\u5ba2\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u73af\u8282\uff0c\u6211\u8ba4\u4e3a\u6240\u6709\u8bfe\u7a0b\u65e0\u4e00\u7279\u4f8b\u90fd\u53ef\u514d\u8d39\u8bd5\u542c5\u8282\uff0c\u8fd9\u4e2a\u8fd0\u8425\u7b56\u7565\u662f\u4e00\u4e2a\u6bd4\u8f83\u4f18\u79c0\u7684\u589e\u957f\u9ed1\u5ba2\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u7b56\u7565<strong>\u9996\u5148\u8003\u8651\u5230\u4e86\u964d\u4f4e\u7528\u6237\u7684\u51b3\u7b56\u6210\u672c<\/strong>\uff0c\u7528\u6237\u53ef\u4ee5\u5148\u8bd5\u542c\u518d\u51b3\u5b9a\u8d2d\u4e70\uff0c\u7528\u6237\u53ef\u4ee5\u5224\u65ad\u662f\u5426\u662f\u81ea\u5df1\u559c\u6b22\u548c\u9700\u8981\u7684\u8bfe\u7a0b\uff0c\u53ea\u6709\u8ba4\u540c\u8fd9\u4e2a\u8bfe\u7a0b\u5185\u5bb9\u624d\u4f1a\u5b9e\u73b0\u4ed8\u8d39\u8f6c\u5316\u3002\u8fd9\u5145\u5206\u4f53\u73b0\u4e86\u589e\u957f\u9ed1\u5ba2\u7684\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u539f\u5219\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u4e3a\u4ec0\u4e48\u662f5\u8282\u8bfe\u800c\u4e0d\u662f3\u8282\u6216\u80051\u8282\uff0c\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u8bbe\u7f6e\u7684\u80cc\u540e\u539f\u56e0\u662f\uff1a5\u8282\u8bfe\u901a\u5e38\u9700\u8981\u5927\u7ea61\u5c0f\u65f6\u7684\u65f6\u95f4\u3002<strong>\u7528\u6237\u5982\u679c\u5df2\u7ecf\u5728\u5176\u4e2d\u6295\u5165\u4e861\u4e2a\u5c0f\u65f6\u7684\u65f6\u95f4\uff0c\u57fa\u4e8e\u4e00\u81f4\u6027\u539f\u5219\uff0c\u4eba\u4eec\u662f\u66f4\u613f\u610f\u6301\u7eed\u6295\u5165\u4ed8\u51fa\u7684\uff0c\u4ece\u800c\u80fd\u591f\u63d0\u9ad8\u4ed8\u8d39\u8f6c\u5316<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"494\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/14-21-494x1024.jpg\" alt=\"\" class=\"wp-image-15702\"\/><\/figure><\/div>\n\n\n\n<p><strong>3.3&nbsp;<\/strong><strong>\u7528\u6237\u7559\u5b58<\/strong><\/p>\n\n\n\n<p><strong>3.3.1 <\/strong><strong>\u6982\u51b5<\/strong><\/p>\n\n\n\n<p>\u7559\u5b58\u53cd\u6620\u7684\u662f\u7528\u6237\u7c98\u6027\uff0c\u5373\u7528\u6237\u662f\u5426\u613f\u610f\u518d\u6b21\u56de\u5230APP\uff0c\u662f\u5426\u613f\u610f\u518d\u6b21\u8d2d\u4e70\u5176\u4ed6\u8bfe\u7a0b\u6216\u8005\u7535\u5b50\u4e66\u3002<strong>\u5f97\u5230\u5728\u4fc3\u8fdb\u7559\u5b58\u8fd9\u4e2a\u73af\u8282\u7684\u624b\u6bb5<\/strong>\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u76f4\u64ad\uff08\u5305\u62ec\u6bcf\u5468\u4e8c\u7684\u4f8b\u4f1a\u76f4\u64ad\uff09\uff1b<\/li><li>\u514d\u8d39\u4e13\u680f\u300a\u7f57\u8f91\u601d\u7ef4\u300b\u548c\u300a\u674e\u7fd4\u77e5\u8bc6\u5185\u53c2\u300b\uff1b<\/li><li>\u5b66\u4e60\u8ba1\u5212\uff1b<\/li><li>\u8bc6\u57ce\u90a6\u3002<\/li><\/ol>\n\n\n\n<p><strong>3.3.2&nbsp;<\/strong><strong>\u589e\u957f\u9ed1\u5ba2\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u73af\u8282\uff0c\u6211\u8ba4\u4e3a\u8fd0\u7528<strong>\u77e5\u8bc6\u57ce\u90a6<\/strong>\u8fd9\u4e2a\u8fd0\u8425\u7b56\u7565\uff0c\u662f\u4e00\u4e2a\u6bd4\u8f83\u4f18\u79c0\u7684\u589e\u957f\u9ed1\u5ba2\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u77e5\u8bc6\u57ce\u90a6\u4f4d\u4e8e\u7b14\u8bb0\u83dc\u5355\u4e4b\u4e2d\uff0c\u96c6\u4e2d\u4e86\u8bb8\u591a\u4f18\u79c0\u5b66\u5458\u7684\u7b14\u8bb0\u5185\u5bb9\u3002\u8fd9\u4e2a\u529f\u80fd\u8bbe\u7f6e\u7684\u80cc\u540e\u903b\u8f91\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5b66\u4e60\u8fd9\u4ef6\u4e8b\u662f\u8f93\u5165\u8f93\u51fa\u5e76\u91cd\u7684\uff0c\u8f93\u5165\u5012\u903c\u81ea\u5df1\u8f93\u51fa\uff0c\u518d\u5012\u903c\u8f93\u5165\uff0c\u8fd9\u6837\u624d\u80fd\u83b7\u5f97\u6700\u5927\u7684\u6210\u957f\u3002\u7b14\u8bb0\u5c31\u662f\u4e00\u79cd\u5f88\u597d\u7684\u8f93\u51fa\u65b9\u5f0f\u3002<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u540c\u65f6\uff0c\u5b66\u4e60\u4e5f\u9700\u8981\u540c\u4f34\u8fdb\u884c\u601d\u60f3\u7684\u4ea4\u6d41\uff0c\u624d\u80fd\u78b0\u649e\u51fa\u667a\u6167\u7684\u706b\u82b1\u3002<\/li><\/ul>\n\n\n\n<p>\u77e5\u8bc6\u57ce\u90a6\u5c06\u4f18\u79c0\u7684\u7b14\u8bb0\u5185\u5bb9\u516c\u5f00\u5c55\u793a\uff0c\u4f7f\u5f97\u666e\u901a\u7528\u6237\u80fd\u591f\u4e86\u89e3\u5230\u4f18\u79c0\u5b66\u5458\u7684\u601d\u7ef4\u8ba4\u77e5\uff0c\u5e76\u4e14\u901a\u8fc7\u5173\u6ce8\u5efa\u7acb\u94fe\u63a5\uff0c\u770b\u5230\u5173\u6ce8\u4eba\u7684\u6240\u6709\u7b14\u8bb0\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u5f97\u5230\u7684\u57fa\u56e0\u662fPGC\u7c7b\u578b\uff0c\u800c\u4ece\u77e5\u8bc6\u57ce\u90a6\u4e2d\u6211\u770b\u5230\u4e86\u4e00\u4e9b\u7c7bUGC\u793e\u7fa4\u7684\u5f71\u5b50\u3002\u901a\u8fc7\u52a0\u5f3a\u7528\u6237\u4e4b\u95f4\u7684\u8054\u7cfb\u6765\u63d0\u5347\u7559\u5b58\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"494\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/13-22-494x1024.jpg\" alt=\"\" class=\"wp-image-15703\"\/><\/figure><\/div>\n\n\n\n<p><strong>3.4&nbsp;<\/strong><strong>\u83b7\u53d6\u6536\u5165<\/strong><\/p>\n\n\n\n<p><strong>3.4.1 <\/strong><strong>\u6982\u51b5<\/strong><\/p>\n\n\n\n<p>\u5f97\u5230\u7684\u6536\u5165\u6765\u6e90\u4e3b\u8981\u5305\u62ec\u4e0b\u9762\u8fd9\u4e9b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u8bfe\u7a0b\u9500\u552e\uff0c\u76ee\u524d6\u5927\u5b66\u9662\u5171\u5f00102\u95e8\u8bfe\u7a0b\u3002\u8bfe\u7a0b\u91d1\u989d\u4e3b\u8981\u6709199\u5143\uff0c99\u5143\uff0c19.9\u51433\u4e2a\u6863\u4f4d\uff1b<\/li><li>\u7535\u5b50\u4e66\u6536\u5165\uff1b<\/li><li>\u5468\u8fb9\u3001\u4e66\u7c4d\u3001\u793c\u54c1\u7b49\u5b9e\u7269\u9500\u552e\u6536\u5165\uff1b<\/li><li>\u7535\u5b50\u793c\u54c1\u5361\uff1b<\/li><li>\u542c\u4e66VIP\uff0c\u5e74\u8d39365\u5143\u3002<\/li><\/ol>\n\n\n\n<p><strong>3.4.2&nbsp;<\/strong><strong>\u589e\u957f\u9ed1\u5ba2\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u73af\u8282\uff0c\u6211\u8ba4\u4e3a<strong>\u542c\u4e66VIP\uff0c<\/strong>\u662f\u4e00\u4e2a\u6bd4\u8f83\u4f18\u79c0\u7684\u589e\u957f\u9ed1\u5ba2\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u7b56\u7565\u4e5f\u662f\u5f53\u4e0b\u4e92\u8054\u7f51\u6bd4\u8f83\u6d41\u884c\u7684\u73a9\u6cd5\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u9ed1\u5361\uff0c\u7f51\u6613\u8003\u62c9\u9ed1\u5361\uff0c\u997f\u4e86\u4e48\u4f1a\u5458\u5361\u7b49\u7b49\uff0c\u90fd\u662f\u76f8\u4f3c\u7684\u601d\u8def\uff1a<strong>\u6293\u4f4f\u7528\u6237\u8d2a\u4fbf\u5b9c\u7684\u5fc3\u7406\uff0c\u8ba9\u7528\u6237\u5148\u723d\u518d\u4ed8\u8d39<\/strong>\u3002<\/p>\n\n\n\n<p>\u5e73\u53f0\u63d0\u4f9b\u7528\u62373\u79cd\u9009\u9879\uff1a\u5e74\u5361\uff0c\u6708\u5361\uff0c\u548c7\u5929\u8bd5\u7528\u3002\u9996\u5148\u4ee5\u8fd1\u4e4e\u514d\u8d39\u7684\u4ef7\u683c0.1\u5143\u6765\u8bf1\u5bfc\u7528\u6237\u8bd5\u75287\u5929\u3002\u7136\u540e\uff0c\u4e3b\u63a8\u5e74\u5361\uff0c\u5728\u4e0a\u9762\u52a0\u201c\u6bcf\u5929\u53ea\u89811\u5143\u201dtag\u6765\u6697\u793a\u7528\u6237\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u5212\u7b97\u7684\u670d\u52a1\uff0c\u9f13\u52b1\u7528\u6237\u8fdb\u884c\u6d88\u8d39\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"403\" height=\"1024\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/12-26-403x1024.jpg\" alt=\"\" class=\"wp-image-15704\"\/><\/figure><\/div>\n\n\n\n<p><strong>3.5&nbsp;<\/strong><strong>\u81ea\u4f20\u64ad<\/strong><\/p>\n\n\n\n<p><strong>3.5.1 <\/strong><strong>\u6982\u51b5<\/strong><\/p>\n\n\n\n<p><strong>\u7528\u6237\u7684\u81ea\u4f20\u64ad\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u529b\u7684\u589e\u957f\u65b9\u5f0f\u3002<\/strong><\/p>\n\n\n\n<p>\u5f97\u5230APP\u5185\u9664\u4e86\u7b14\u8bb0\u5185\u5bb9\u65e0\u6cd5\u5206\u4eab\u5230\u7ad9\u5916\uff0c\u5176\u4ed6\u6a21\u5757\u57fa\u672c\u90fd\u52a0\u5165\u4e86\u5206\u4eab\u7ed9\u5fae\u4fe1\/\u5fae\u535a\u7684\u529f\u80fd\uff0c\u5145\u5206\u5229\u7528\u8001\u5ba2\u5e26\u65b0\u5ba2\u7684\u7b56\u7565\u6765\u8fdb\u884c\u53e3\u7891\u8425\u9500\u4e0e\u83b7\u5ba2\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u542c\u4e66VIP\u67096\u5f20\u4f53\u9a8c\u5361\uff0c\u53ef\u4ee5\u9001\u7ed96\u4f4d\u597d\u53cb\u4f53\u9a8c15\u5929VIP\u6743\u9650\uff1b<\/li><li>\u8bfe\u7a0b\u6bcf\u4e00\u8282\u5185\u5bb9\u53ef\u5206\u4eab\uff0c\u4e14\u6bcf\u8282\u53ea\u670920\u6b21\u5206\u4eab\u540d\u989d\uff1b<\/li><li>\u8bfe\u7a0b\u843d\u5730\u9875\uff08\u5305\u62ec\u53d1\u520a\u8bcd\u548c\u5927\u7eb2\uff09\u53ef\u4ee5\u5206\u4eab\uff1b<\/li><li>\u7535\u5b50\u4e66\u843d\u5730\u9875\uff08\u5305\u62ec\u8be6\u60c5\u548c\u76ee\u5f55\uff09\u53ef\u4ee5\u5206\u4eab\uff1b<\/li><li>\u5f97\u5230\u4e3b\u9875\u53ef\u5206\u4eab\uff1b<\/li><li>\u52cb\u7ae0\u3001\u5b66\u751f\u8bc1\u3001\u6bd5\u4e1a\u8bc1\u7b49\u4e2a\u4eba\u8363\u8a89\u8bc1\u660e\u53ef\u5206\u4eab\u3002<\/li><\/ol>\n\n\n\n<p><strong>3.5.2&nbsp;<\/strong><strong>\u589e\u957f\u9ed1\u5ba2\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u73af\u8282\uff0c\u6211\u8ba4\u4e3a<strong>\u5b66\u5458\u6bcf\u8282\u8bfe\u7a0b\u5185\u5bb9\u7684\u5206\u4eab<\/strong>\uff0c\u662f\u4e00\u4e2a\u6bd4\u8f83\u4f18\u79c0\u7684\u589e\u957f\u9ed1\u5ba2\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u529f\u80fd\u7684\u7528\u6237\u4f7f\u7528\u5730\u56fe\u662f\uff1a<\/p>\n\n\n\n<p>1.\u5df2\u8d2d\u8bfe\u7a0b\u7684\u7528\u6237\u5728\u5b66\u4e60\u8fc7\u7a0b\u4e2d\u8ba4\u4e3a\u672c\u7ae0\u5185\u5bb9\u5bf9\u4ed6\u7684\u670b\u53cb\u6709\u76ca\uff0c\u4fbf\u70b9\u51fb\u4e86\u5e95\u90e8\u83dc\u5355\u7684\u201c\u8bf7\u670b\u53cb\u8bfb\u201d\uff0c\u9009\u62e9\u5206\u4eab\u5230\u5fae\u4fe1\u597d\u53cb\u6216\u8005\u670b\u53cb\u5708\u5185\u3002<\/p>\n\n\n\n<p>2. \u70b9\u5f00\u5206\u4eab\u94fe\u63a5\uff0c\u9875\u9762\u4e0a\u9762\u67092\u4e2a\u5173\u952e\u4fe1\u606f\uff1a\u201cxx\u82b1\u94b1\u8bf7\u4f60\u8bfb\u201d\uff1b\u9650\u91cf20\u4e2a\u540d\u989d\uff0c\u901f\u901f\u9886\u53d6\u3002\u4f20\u9012\u7ed9\u88ab\u5206\u4eab\u8005\u8fd9\u4e2a\u5206\u4eab\u7684\u4ef7\u503c\uff1a\u4e00\u662f\u8fd9\u662f\u4e00\u4efd\u5206\u4eab\u4eba\u4e3a\u4e4b\u4ed8\u51fa\u7ecf\u6d4e\u6210\u672c\u800c\u975e\u514d\u8d39\u7684\u793c\u7269\uff0c\u4e8c\u662f\u8fd9\u4e2a\u5206\u4eab\u540d\u989d\u6709\u9650\u3002\u8fd9\u6837\u80fd\u591f\u8ba9\u88ab\u5206\u4eab\u8005\u66f4\u52a0\u73cd\u60dc\u8fd9\u4e2a\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>3. \u70b9\u51fb\u7c7b\u4f3c\u7ea2\u5305\u7684\u201c\u62a2\u8bfb\u201d\u540e\uff0c\u88ab\u5206\u4eab\u4eba\u53ef\u4ee5\u770b\u5230\u81ea\u5df1\u662f\u7b2c\u51e0\u4e2a\u62a2\u5230\u540d\u989d\u7684\u3002\u540c\u65f6\u9875\u9762\u5e95\u6709\u8d2d\u4e70\u8be5\u8bfe\u7a0b\u7684\u94fe\u63a5\uff0c\u53ef\u4ee5\u5c06\u88ab\u5206\u4eab\u4eba\u5f15\u5bfc\u81f3APP\u7684\u4e0b\u8f7d\u4e0e\u4f7f\u7528\u3002\u8fd9\u91cc\u8fd0\u7528\u4e86\u4e00\u79cd\u6e38\u620f\u5316\u7684\u8fd0\u8425\u601d\u8def\uff0c\u7c7b\u4f3c\u62a2\u7ea2\u5305\u7684\u73a9\u6cd5\uff0c\u80fd\u591f\u6fc0\u53d1\u4eba\u4eec\u9605\u8bfb\u7684\u52a8\u529b\u548c\u5174\u8da3\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/11-43-1024x500.jpg\" alt=\"\" class=\"wp-image-15705\"\/><\/figure><\/div>\n\n\n\n<p><strong>4. AARRR<\/strong><strong>\u8584\u5f31\u73af\u8282\u4e0e\u5efa\u8bae<\/strong><\/p>\n\n\n\n<p><strong>4.1 <\/strong><strong>\u8584\u5f31\u73af\u8282<\/strong><\/p>\n\n\n\n<p>\u901a\u8fc7\u4e0a\u6587\u5bf9\u5f97\u5230APP\u7684\u6574\u4e2aAARRR\u589e\u957f\u6a21\u578b\u7684\u68b3\u7406\u548c\u76f8\u5173\u6570\u636e\uff0c<strong>\u6211\u8ba4\u4e3a\uff0c\u76ee\u524d\u7559\u5b58\u73af\u8282\u662f\u76f8\u5bf9\u8584\u5f31\u7684\u73af\u8282<\/strong>\u3002\u7406\u7531\u4e3b\u89812\u70b9\uff1a<\/p>\n\n\n\n<p>1. \u5b66\u4e60\u672c\u8d28\u4e0a\u662f\u53cd\u4eba\u6027\u7684\uff0c\u662f\u5b64\u72ec\u7684\uff0c\u8270\u6da9\u7684\uff0c\u575a\u6301\u5b66\u4e60\u8fd9\u4ef6\u4e8b\u5176\u5b9e\u4e0d\u90a3\u4e48\u5bb9\u6613\u3002<\/p>\n\n\n\n<p>2. \u6240\u6709\u7684APP\u90fd\u5728\u62a2\u593a\u7528\u6237\u7684\u788e\u7247\u65f6\u95f4\uff0c\u5f97\u5230\u7684\u7ade\u4e89\u5bf9\u624b\u4e0d\u53ea\u662f\u559c\u9a6c\u62c9\u96c5\uff0c\u77e5\u4e4e\uff0c\u8fd8\u6709\u6296\u97f3\uff0c\u738b\u8005\u8363\u8000\u3001\u4eca\u65e5\u5934\u6761\u7b49\u7b49\u3002<\/p>\n\n\n\n<p><strong>4.2&nbsp;<\/strong><strong>\u5efa\u8bae<\/strong><\/p>\n\n\n\n<p>\u6211\u7684\u5efa\u8bae\u4e5f\u662f\u57fa\u4e8e\u6211\u4e0a\u8ff0\u7684\u7406\u7531\u5c55\u5f00:<\/p>\n\n\n\n<p>1. \u589e\u5f3a\u6574\u4e2aAPP \u5185PUGC\u548cUGC \u7684\u5c5e\u6027\u3002\u5728\u4e0d\u964d\u4f4e\u5e73\u53f0\u8c03\u6027\u7684\u524d\u63d0\u4e0b\uff0c\u53ef\u4ee5\u901a\u8fc7<strong>\u6276\u6301\u4e00\u4e9b\u7d20\u4eba\u4e2d\u7684\u77e5\u8bc6KOL\u6d3b\u8dc3\u793e\u533a\u6c14\u6c1b<\/strong>\uff0c\u589e\u5f3a\u5f97\u5230APP\u5185\u7528\u6237\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u6253\u9020\u9ad8\u54c1\u8d28\u7684\u77e5\u8bc6\u578b\u793e\u533a\uff0c\u6765\u589e\u5f3a\u7528\u6237\u7684\u7c98\u6027\uff0c\u63d0\u5347\u7559\u5b58\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u7684\u77e5\u8bc6\u57ce\u90a6\u6a21\u5757\u5c31\u662f\u8fd9\u4e2a\u65b9\u5411\u4e00\u4e2a\u5f88\u597d\u7684\u5f00\u59cb\uff0c\u503c\u5f97\u4e0d\u65ad\u53bb\u62d3\u5c55\u548c\u4e30\u5bcc\u5185\u5bb9\uff0c\u6ee1\u8db3\u7528\u6237\u95f4\u5b66\u4e60\u793e\u4ea4\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>2. \u589e\u52a0\u6e38\u620f\u5316\u8fd0\u8425\u7684\u65b9\u6cd5\u6280\u5de7\uff0c<strong>\u589e\u5f3aAPP\u6574\u4f53\u7684\u8da3\u5473\u6027\u548c\u53ef\u73a9\u6027<\/strong>\uff0c\u4e3a\u7528\u6237\u4e0d\u65ad\u521b\u9020\u60ca\u559c\u548c\u723d\u70b9\uff0c\u523a\u6fc0\u7528\u6237\u91cd\u590d\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u7684\u52cb\u7ae0\u4f53\u7cfb\u5c31\u662f\u8fd9\u5757\u6bd4\u8f83\u597d\u7684\u5c1d\u8bd5\u3002\u76ee\u524d\u5206\u4e3a\u5347\u7ea7\u52cb\u7ae0\u548c\u7279\u522b\u6210\u5c31\u52cb\u7ae02\u5927\u5757\u3002\u4ece\u7528\u6237\u4f53\u9a8c\u89d2\u5ea6\u8003\u8651\uff0c\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u6a21\u5757\u8fd8\u662f\u53ef\u4ee5\u6709\u4f18\u5316\u7a7a\u95f4\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5347\u7ea7\u52cb\u7ae0\u53ea\u5c55\u793a\u4e86\u5df2\u83b7\u5f97\u52cb\u7ae0\uff0c\u800c\u6574\u4e2a\u7684\u5347\u7ea7\u8def\u5f84\u53ca\u672a\u83b7\u5f97\u7684\u52cb\u7ae0\u9690\u85cf\u8fc7\u6df1\uff0c\u6ca1\u6709\u7ed9\u4e88\u7528\u6237\u660e\u786e\u7684\u76ee\u6807\u3002<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;\u5efa\u8bae\u662f\u5c06\u5df2\u83b7\u5f97\u52cb\u7ae0\u548c\u672a\u83b7\u5f97\u52cb\u7ae0\u5206\u522b\u5c55\u793a\uff0c\u66f4\u52a0\u76f4\u89c2\u6e05\u6670<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u79cd\u7c7b\u8fc7\u5c11\uff0c\u5efa\u8bae\u4e30\u5bcc\u5185\u5bb9\uff0c\u589e\u5f3a\u8da3\u5473\u6027<\/li><\/ul>\n\n\n\n<p>\u6211\u8ba4\u4e3a\u5728\u8fd9\u5757Keep\u662f\u505a\u7684\u6bd4\u8f83\u597d\u7684\uff0c\u503c\u5f97\u501f\u9274\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/10-17-1024x749.jpg\" alt=\"\" class=\"wp-image-15706\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4e09\u3001HOOK\u6a21\u578b\u5206\u6790\u5f97\u5230APP\u7559\u5b58\u7b56\u7565<\/strong><\/p>\n\n\n\n<p><strong>1. <\/strong><strong>\u89e6\u53d1<\/strong><\/p>\n\n\n\n<p>\u5f97\u5230APP\u7684\u5185\u5916\u90e8\u89e6\u53d1\u7ed3\u5408\u7684\u6bd4\u8f83\u597d\u3002\u5c24\u5176\u662f\u5185\u90e8\u89e6\u53d1\uff0c\u7d27\u7d27\u6293\u4f4f\u4e86\u7528\u6237\u7684\u60c5\u7eea\u75db\u70b9\u548c\u4e60\u60ef\u6765\u83b7\u5ba2\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/9-9-1024x538.jpg\" alt=\"\" class=\"wp-image-15707\"\/><\/figure><\/div>\n\n\n\n<p><strong>2. <\/strong><strong>\u884c\u4e3a<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u884c\u4e3a\u516c\u5f0f\uff1aB=MAT\uff0c<strong>\u884c\u52a8=\u52a8\u673a+\u80fd\u529b+\u89e6\u53d1<\/strong>\u3002\u5373\u6709\u4e86\u89e6\u53d1\u4e4b\u540e\uff0c\u7528\u6237\u8fd8\u9700\u8981\u6709\u4e00\u5b9a\u7684\u52a8\u673a\u548c\u76f8\u5e94\u7684\u80fd\u529b\u624d\u4f1a\u884c\u52a8\u3002<\/p>\n\n\n\n<p><strong>2.1 <\/strong><strong>\u52a8\u673a<\/strong><\/p>\n\n\n\n<p>\u6839\u636eFogg\u535a\u58eb\u603b\u7ed3\u7684\u4eba\u7c7b\u884c\u4e3a3\u5927\u52a8\u673a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8ffd\u6c42\u5feb\u4e50\uff0c\u9003\u907f\u75db\u82e6<\/li><li>\u8ffd\u6c42\u5e0c\u671b\uff0c\u9003\u907f\u6050\u60e7<\/li><li>\u8ffd\u6c42\u8ba4\u540c\uff0c\u9003\u907f\u6392\u65a5<\/li><\/ul>\n\n\n\n<p>\u6211\u8ba4\u4e3a\u5f97\u5230APP\u4e2d\u9996\u5148\u5229\u7528\u4e86\u4eba\u4eec<strong>\u201d\u8ffd\u6c42\u5e0c\u671b\uff0c\u9003\u907f\u6050\u60e7\u201c<\/strong>\u7684\u52a8\u673a\uff0c\u4eba\u4eec\u5e0c\u671b\u80fd\u591f\u901a\u8fc7\u7ec8\u8eab\u5b66\u4e60\u6765\u6446\u8131\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u8ba4\u77e5\u7126\u8651\uff0c\u5e76\u8ffd\u6c42\u4e8b\u4e1a\u4e0e\u751f\u6d3b\u4e0a\u66f4\u597d\u7684\u53d1\u5c55\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u4eba\u4eec\u80fd\u5728\u575a\u6301\u5b66\u4e60\u7684\u8fc7\u7a0b\u4e2d<strong>\u6536\u83b7\u6210\u5c31\u611f\u4e0e\u6ee1\u8db3\u611f\u6240\u5e26\u6765\u7684\u5feb\u4e50<\/strong>\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\uff0c\u5728\u670b\u53cb\u5708\u5185\u770b\u5230\u670b\u53cb\u5206\u4eab\u7684\u5728\u5f97\u5230\u7684\u5185\u5bb9\uff0c\u4f1a\u56e0\u4e3a<strong>\u5bb3\u6015\u4e0d\u5408\u7fa4<\/strong>\u800c\u4ea7\u751f\u4ece\u4f17\u5fc3\u7406\u3002<\/p>\n\n\n\n<p><strong>2.2 <\/strong><strong>\u80fd\u529b<\/strong><\/p>\n\n\n\n<p>\u5f97\u5230\u5b98\u65b9\u7ed9\u4e88\u81ea\u8eab\u7684\u5b9a\u4f4d\u662f\uff1a\u4e00\u6240\u81f4\u529b\u4e8e\u771f\u6b63\u7684\u81ea\u4e3b\u6559\u80b2\u3001\u8de8\u754c\u8ba4\u77e5\u548c\u7ec8\u8eab\u5b66\u4e60\uff0c\u5efa\u8bbe\u4e00\u6240\u5168\u4e16\u754c\u9886\u5148\u7684\u65b0\u578b\u7684\u901a\u8bc6\u5927\u5b66\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u610f\u5473\u7740\u5b66\u4e60\u5185\u5bb9\u7684\u96be\u5ea6\u5e76\u4e0d\u4f4e\uff0c\u90a3\u4e48\u5982\u4f55\u964d\u4f4e\u7528\u6237\u4f7f\u7528\u7684\u95e8\u69db\uff0c\u4e0d\u8ba9\u7528\u6237\u5728\u5927\u5b66\u95e8\u53e3\u671b\u800c\u5374\u6b65\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u5f97\u5230\u5728\u8d4b\u80fd\u7528\u6237\u65b9\u9762\u91c7\u53d6\u7684\u65b9\u5f0f\u4e3b\u8981\u6709:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/8-9-1024x420.jpg\" alt=\"\" class=\"wp-image-15708\"\/><\/figure><\/div>\n\n\n\n<p><strong>3.<\/strong><strong>\u591a\u53d8\u7684\u5956\u52b1<\/strong><\/p>\n\n\n\n<p>\u591a\u53d8\u7684\u5956\u52b1\u6307\u7684\u662f\u7528\u6237\u5728\u4f7f\u7528\u4ea7\u54c1\u6ee1\u8db3\u4e2a\u4eba\u9700\u6c42\u540c\u65f6\uff0c\u8fd8\u8981\u83b7\u5f97\u989d\u5916\u7684\u6ee1\u8db3\u611f\u3002\u5e76\u4e14<strong>\u5956\u52b1\u6700\u597d\u662f\u591a\u53d8\u4e0d\u597d\u9884\u6d4b\u7684\uff0c\u624d\u53ef\u4fdd\u6301\u7528\u6237\u6301\u7eed\u7684\u5174\u594b\u611f<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/7-18-1024x335.jpg\" alt=\"\" class=\"wp-image-15709\"\/><\/figure><\/div>\n\n\n\n<p><strong>4.<\/strong><strong>\u6295\u5165<\/strong><\/p>\n\n\n\n<p>\u6295\u5165\u4e3b\u8981\u67093\u4e2a\u65b9\u9762\uff1a<strong>\u5b58\u50a8\u4ef7\u503c\uff0c\u504f\u597d\uff0c\u8f7d\u5165\u4e0b\u4e00\u4e2a\u89e6\u53d1<\/strong>\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"261\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/6-13-1024x261.jpg\" alt=\"\" class=\"wp-image-15710\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u56db\u3001HEART&nbsp;\u6a21\u578b\u5206\u6790\u5f97\u5230APP\u7559\u5b58\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>Heart \u6a21\u578b\u662fGoogle \u63d0\u51fa\u7684\u4e00\u4e2a\u8861\u91cf\u7528\u6237\u4f53\u9a8c\u7684\u6307\u6807\u6846\u67b6\u3002\u5145\u5206\u4f53\u73b0\u4e86\u589e\u957f\u9ed1\u5ba2\u7684\u6570\u636e\u4e3a\u738b\u539f\u5219\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/5-52-1024x761.jpg\" alt=\"\" class=\"wp-image-15711\"\/><\/figure><\/div>\n\n\n\n<p><strong>1.&nbsp;Happiness&nbsp;<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u7528\u6237\u6ee1\u610f\u5ea6\u548c\u6109\u60a6\u5ea6\u3002<strong>NPS \u662f\u5173\u952e\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p><strong>NPS<\/strong><strong>\uff08\u51c0\u63a8\u8350\u503c\uff09=\uff08\u63a8\u8350\u8005\u6570\/\u603b\u6837\u672c\u6570\uff09x 100%-\uff08\u8d2c\u635f\u8005\u6570\/\u603b\u6837\u672c\u6570\uff09x 100% \u3002\u662f\u4e00\u4e2a\u6bd4\u8f83\u6709\u6548\u7684\u8861\u91cf\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5f97\u5230APP\u7684\u53c2\u8003\u4ef7\u503c\u5c31\u662f\uff1a<strong>\u901a\u8fc7\u63d0\u5347\u5df2\u6709\u7528\u6237\u7684\u6ee1\u610f\u5ea6\u548c\u6109\u60a6\u5ea6\uff0c\u6765\u9f13\u52b1\u7528\u6237\u81ea\u4e3b\u81ea\u53d1\u5206\u4eab\u3002<\/strong><\/p>\n\n\n\n<p><strong>2. Engagement<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002<strong>\u4f7f\u7528\u9891\u6b21\u3001\u4f7f\u7528\u65f6\u957f\u3001\u8bbf\u95ee\u6df1\u5ea6\u7b49\u662f\u5173\u952e\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p>\u57fa\u4e8e\u6613\u89c2\u5343\u5e06\u6700\u65b0\u53d1\u5e03\u7684\u6570\u636e\uff0c18\u5e744\u6708\u4efd\u7684\u6708\u6d3b\u4e3a210.3\u4e07\uff0c\u65e5\u6d3b\u4e3a46.6\u4e07\u3002\u6574\u4f53\u5448\u73b0\u4e0b\u964d\u8d8b\u52bf\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"830\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/4-55-1024x830.jpg\" alt=\"\" class=\"wp-image-15712\"\/><\/figure><\/div>\n\n\n\n<p>\u518d\u770b\u4f7f\u7528\u65f6\u957f\u7684\u6570\u636e\uff0c2018\u5e744\u6708\u7684\u4eba\u5747\u4f7f\u7528\u65f6\u957f\u4e3a2\u5c0f\u65f6\uff0c\u4eba\u5747\u5355\u65e5\u4f7f\u7528\u65f6\u957f\u4e3a18\u5206\u949f\uff0c\u8fd8\u4e0d\u523020\u5206\u949f\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u5f97\u5230\u7684\u8bfe\u7a0b\u97f3\u9891\u5e73\u5747\u65f6\u957f\u4e3a10\u5206\u949f\uff0c\u4e5f\u5c31\u662f\u8bf4\u4eba\u5747\u5355\u65e5\u542c\u8bfe\u53ea\u67091\u8282\u591a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"883\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/3-74-1024x883.jpg\" alt=\"\" class=\"wp-image-15713\"\/><\/figure><\/div>\n\n\n\n<p><strong>3. Adoption<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u4ea7\u54c1\/\u7248\u672c\/\u529f\u80fd\u7684\u65b0\u7528\u6237\u63a5\u53d7\u60c5\u51b5\u3002<strong>\u4ea7\u54c1\/\u7248\u672c\/\u529f\u80fd\u4f7f\u7528\u4eba\u6570\u5360\u6bd4\u662f\u5173\u952e\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p>\u57fa\u4e8e\u5f97\u5230\u56e2\u961f\u57287\/31 \u5468\u4f8b\u4f1a\u4e2d\u900f\u9732\u7684\u6570\u636e\uff0c\u57287\/25 \u53d1\u5e035.0.0\u7248\u672c\u4e4b\u540e\u76841\u5468\u65f6\u95f4\u5185\uff0c\u5df2\u7ecf\u67092\/3 \u7684\u7528\u6237\u5347\u7ea7\u5230\u4e86\u6700\u65b0\u7248\u672c\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8eASO100\u7684\u8bc4\u5206\u8bc4\u8bba\u7edf\u8ba1\u6570\u636e\uff0c\u76ee\u524d\u5f97\u5230APP\u7684\u517112203\u4e2a\u8bc4\u5206\uff0c\u603b\u8bc4\u5206\u4e3a4.2\u5206\u3002\u4e14\u4e0b\u56fe\u8fd1\u534a\u5e74\u7684\u6570\u636e\u663e\u793a\uff0c\u4e94\u661f\u8bc4\u5206\u7684\u589e\u5e45\u6700\u5927\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2-115-1024x588.jpg\" alt=\"\" class=\"wp-image-15714\"\/><\/figure><\/div>\n\n\n\n<p><strong>4. Rentention<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u65e2\u6709\u7528\u6237\u7684\u56de\u8bbf\u548c\u7559\u5b58\u3002<strong>\u7528\u6237\u7684\u7559\u5b58\u7387\u3001\u590d\u8d2d\u7387\u548c\u6d41\u5931\u7387\u662f\u5173\u952e\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p>\u57fa\u4e8e\u6613\u89c2\u5343\u5e06\u6700\u65b0\u53d1\u5e03\u7684\u6570\u636e\uff0c18\u5e744\u6708\u4efd\u7684\u6b21\u6708\u7559\u5b58\u7387\u4e3a30.3%\uff0c\u4e0e\u5386\u53f2\u5cf0\u503c\u76f8\u6bd4\u4e0b\u964d\u4e86\u4e00\u534a\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\uff0c\u603b\u4f53\u8d8b\u52bf\u4e0a\u770b\u6765\uff0c18\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u7559\u5b58\u7387\u51fa\u73b0\u663e\u8457\u4e0b\u964d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/1-143-1024x421.jpg\" alt=\"\" class=\"wp-image-15715\"\/><\/figure><\/div>\n\n\n\n<p><strong>5. Task success<\/strong><\/p>\n\n\n\n<p>\u7528\u4ee5\u8861\u91cf\u5173\u952e\u4efb\u52a1\u7684\u5b8c\u6210\u60c5\u51b5\u3002<strong>\u4efb\u52a1\u5b8c\u6210\u7387\u3001\u5b8c\u6210\u6548\u7387\u662f\u5173\u952e\u6307\u6807\u3002<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5f97\u5230APP\u800c\u8a00\uff0c\u7528\u6237\u7684\u8bfe\u7a0b\u5b8c\u6210\u7387\u548c\u6bd5\u4e1a\u7387\u5e94\u8be5\u662f\u5b83\u7684Task success \u6307\u6807\uff0c\u4e0d\u8fc7\u8fd9\u5757\u6570\u636e\u76ee\u524d\u5bf9\u6211\u6765\u8bf4\u8fd8\u662f\u4e2ablack box\uff0c\u5c1a\u65e0\u6cd5\u83b7\u5f97\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u4e0a\u8ff0\u6570\u636e\uff0c\u5173\u4e8e\u5f97\u5230APP\u76ee\u524d\u6700\u8584\u5f31\u73af\u8282\u7684\u95ee\u9898\uff0c\u4f9d\u7136\u7ef4\u6301\u7b2c\u4e8c\u7ae0\u8282\u7684\u7ed3\u8bba\u2014\u2014\u6574\u4f53\u7559\u5b58\u548c\u6d3b\u8dc3\u8868\u73b0\u4e0d\u4f73\uff0c\u8d8b\u52bf\u4e0a\u4e0d\u589e\u53cd\u964d\uff0c\u662f\u5f53\u4e0b\u9700\u8981\u7740\u529b\u5173\u6ce8\u7684\u70b9\u3002\u5177\u4f53\u4f18\u5316\u5efa\u8bae\u53ef\u53c2\u8003\u7b2c\u4e8c\u6a21\u5757\u7684&nbsp;4.2&nbsp;\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong>\u4e94\u3001\u603b\u7ed3<\/strong><\/p>\n\n\n\n<p>\u5f97\u5230APP 3 \u5e74\u4ee5\u6765\uff0c\u7528\u6237\u91cf\u4ece 0 \u589e\u957f\u81f3 2000 \u4e07\uff0c\u5728\u77e5\u8bc6\u4ed8\u8d39\u884c\u4e1a\u5b9e\u5c5e\u4e0d\u6613\u3002<\/p>\n\n\n\n<p>\u5728\u7528\u6237\u4e0d\u65ad\u589e\u957f\u7684\u8fc7\u7a0b\u4e2d\uff0c<strong>\u201c\u65f6\u95f4\u7684\u670b\u53cb\u201d<\/strong>\u6f14\u8bb2\u8d77\u5230\u4e86\u91cd\u8981\u4f5c\u7528\uff0c\u5728\u589e\u957f\u9ed1\u5ba2\u65b9\u9762\uff0c\u5f97\u5230\u7ed3\u5408\u81ea\u5df1\u7684\u4e1a\u52a1\u7279\u70b9\uff0c\u4f7f\u7528\u4e86\u4e00\u7cfb\u5217\u975e\u5e38\u503c\u5f97\u5b66\u4e60\u7684\u7b56\u7565\uff0c<strong>\u201c\u514d\u8d39\u8bd5\u542c\u201d<\/strong>\u53ef\u4ee5\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\uff0c<strong>\u201c\u77e5\u8bc6\u57ce\u90a6\u201d<\/strong>\u53ef\u4ee5\u63d0\u5347\u7559\u5b58\uff0c<strong>\u201c\u542c\u4e66VIP\u201d<\/strong>\u53ef\u4ee5\u589e\u52a0\u6f5c\u5728\u4ed8\u8d39\u7528\u6237\uff0c\u65e0\u5904\u4e0d\u5728\u7684\u5206\u4eab\u673a\u5236\u53ef\u4ee5\u4fc3\u8fdb\u8001\u5e26\u65b0\uff0c<strong>\u201c\u8bf7\u670b\u53cb\u8bfb\u201d<\/strong>\u5219\u6293\u4f4f\u4e86\u8bfb\u8005\u7684\u5fc3\u7406\uff0c\u8ba9\u62c9\u65b0\u66f4\u81ea\u7136\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u8ba4\u4e3a\u5f97\u5230APP\u7684\u589e\u957f\u65b9\u5f0f\u8fd8\u6709\u53ef\u4f18\u5316\u7a7a\u95f4\u3002\u671f\u5f85\u65b0\u7684\u4e00\u5e74\u91cc\uff0c\u5f97\u5230APP\u53ef\u4ee5\u4fdd\u4f4f\u7559\u5b58\u548c\u6d3b\u8dc3\u5ea6\uff0c\u505a\u51fa\u66f4\u597d\u7684\u5185\u5bb9\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p style=\"text-align:right\">\u4f5c\u8005\uff1a\u00a0\u6b27\u59d0<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98<\/strong><strong>CGO<\/strong><strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/quan\/14292.html\">\u201c\u5feb\u72d7\u6253\u8f66\u201d\u7528\u6237\u589e\u957f3\u500d\uff0c\u5929\u732b\u7684\u732b\u3001\u4eac\u4e1c\u7684\u72d7\u3001\u5f97\u5230\u7684\u732b\u5934\u9e70\u7b11\u4e86\u2026<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/quan\/13377.html\">\u5f97\u5230\u521b\u59cb\u4eba\u7f57\u632f\u5b87\u521b\u4e1a4\u5e74\u6700\u5927\u7684\u611f\u609f\uff1a\u6709\u4eba\u5411\u524d\u8d70\uff0c\u6709\u4eba\u5f80\u56de\u671b<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/15688.html\">\u300c\u8fd0\u8425\u6307\u6807\u5206\u6790\u5b9d\u5178\u300d\u5982\u4f55\u8ba1\u7b97\u70b9\u51fb\u7387\uff1f<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u3001\u5f97\u5230APP\u7684PMF PMF\uff0c \u5373\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5339\u914d\u5ea6\uff0c\u6307\u7684\u662f\u4ea7\u54c1\u80fd\u5426\u6ee1\u8db3\u4e00\u4e2a\u65e2\u5b9a\u5e02\u573a\u7684\u7528\u6237\u9700\u6c42\u3002 1. \u5f97\u5230APP\u7684\u76ee\u6807\u7528\u6237 \u5f97\u5230APP\u7684\u4e00\u4e9b\u57fa\u672c\u7528\u6237\u753b\u50cf\u5982\u4e0b\uff1a \u7537\u6027\u6bd4\u4f8b\u5927\u4e8e\u5973\u6027\u2026<\/p>\n","protected":false},"author":91,"featured_media":15695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[3635],"special":[],"class_list":["post-15693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-3635","entry"],"views":128471,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/15693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=15693"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/15693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/15695"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=15693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=15693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=15693"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=15693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}