{"id":15197,"date":"2018-12-16T18:59:17","date_gmt":"2018-12-16T10:59:17","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=15197"},"modified":"2018-12-24T11:01:03","modified_gmt":"2018-12-24T03:01:03","slug":"%e5%81%9a%e7%94%a8%e6%88%b7%e8%bf%90%e8%90%a5%e6%9c%80%e5%b8%b8%e7%94%a8%e7%9a%84%e5%87%a0%e4%b8%aa%e7%94%a8%e6%88%b7%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/15197.html","title":{"rendered":"\u505a\u7528\u6237\u8fd0\u8425\u6700\u5e38\u7528\u7684\u51e0\u4e2a\u7528\u6237\u6a21\u578b"},"content":{"rendered":"\n<p><strong>\u4ece\u6574\u4f53\u6765\u8bb2\uff0c\u6211\u4eec\u505a\u7528\u6237\u8fd0\u8425\u7684\u76ee\u6807\u5c31\u662f\u589e\u957f\uff0c\u4ece\u800c\u8fbe\u6210\u4f01\u4e1a\u7684\u8425\u6536\u3002AARRR\u589e\u957f\u6a21\u578b\u662f\u76ee\u524d\u4e3a\u6b62\u4e1a\u754c\u6700\u5e38\u8c08\u5230\u7684\u4e00\u4e2a\u6a21\u578b\uff0c\u6307\u7684\u662f\u7528\u6237\u7684\u62c9\u65b0\uff08acqusition\uff09\u3001\u6d3b\u8dc3\uff08activation\uff09\u3001\u7559\u5b58\uff08retention\uff09\u3001\u8425\u6536\uff08revenue\uff09\u3001\u63a8\u8350\uff08refer\uff09\u3002\u8be5\u6a21\u578b\u4f5c\u4e3a\u7528\u6237\u589e\u957f\u7684\u57fa\u672c\u6846\u67b6\uff0c\u4e5f\u662f\u5f88\u591a\u4e92\u8054\u7f51\u4f01\u4e1a\u5bf9\u8fd0\u8425\u8fdb\u884c\u5206\u5de5\u7684\u4e00\u4e2a\u91cd\u8981\u53c2\u8003\u3002\u5efa\u8bae\u505a\u8fd0\u8425\u7684\u540c\u5b66\u591a\u4e86\u89e3\u4e00\u4e0b\uff0c\u8fd9\u65b9\u9762\u7684\u4e66\u7c4d\u63a8\u8350\u300a<span 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class=\"wp-image-15198\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u751f\u547d\u5468\u671f\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u4ece\u8fdb\u5165\u4ea7\u54c1\uff0c\u5230\u5f7b\u5e95\u79bb\u5f00\u4ea7\u54c1\uff0c\u5373\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u3002\u7ebf\u6027\u6d41\u7a0b\u4e3a\uff1a\u5f15\u5165\u671f-\u6210\u957f\u671f-\u6210\u719f\u671f-\u4f11\u7720\u671f-\u6d41\u5931\u671f\u3002\u9488\u5bf9\u751f\u547d\u5468\u671f\u4e0d\u540c\u9636\u6bb5\u7684\u7528\u6237\uff0c\u901a\u8fc7\u76f8\u5e94\u7684\u624b\u6bb5\u8fdb\u884c\u6fc0\u6d3b\uff0c\u4ece\u800c\u5ef6\u957f\u7528\u6237\u751f\u547d\u5468\u671f\uff0c\u8fbe\u6210\u4ea7\u54c1\u76ee\u7684\u3002\u7528\u6237\u751f\u547d\u5468\u671f\u957f\u5ea6\u4e5f\u5373\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7684\u957f\u5ea6\uff08\u4e0d\u540c\u4ea7\u54c1\u8bf4\u9762\u5411\u7684\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u6709\u6240\u4e0d\u540c\uff09\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/32-1-1024x374.jpg\" alt=\"\" class=\"wp-image-15199\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u7528\u6237\u4ef7\u503c\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u4ef7\u503c\u6a21\u578b\uff0c\u6307\u7684\u662f\u6839\u636e\u4ea7\u54c1\u7684\u6838\u5fc3\u8bc9\u6c42\uff0c\u5206\u89e3\u51fa\u4e0d\u540c\u7684\u7ef4\u5ea6\uff0c\u6839\u636e\u7528\u6237\u5728\u5404\u7ef4\u5ea6\u7684\u6570\u636e\u8ba1\u7b97\u8be5\u7528\u6237\u7684\u6574\u4f53\u4ef7\u503c\u6570\u503c\uff0c\u5e76\u5bf9\u6570\u503c\u8fdb\u884c\u5206\u5c42\uff08\u5206\u7ea7\uff09\u3002\u5728\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u5c42\uff08\u5206\u7ea7\uff09\u7ba1\u7406\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u65f6\u5019\uff0c\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u53c2\u8003\u6a21\u578b\u3002\u5728\u5efa\u7acb\u7528\u6237\u4f53\u7cfb\uff08\u7b49\u7ea7\u3001\u79ef\u5206\u7b49\uff09\u7684\u65f6\u5019\u4e5f\u662f\u4e00\u4e2a\u4e3b\u8981\u53c2\u8003\u6a21\u578b\u3002<\/p>\n\n\n\n<p><strong>\u6f0f\u6597\u8f6c\u5316\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u6f0f\u6597\u8f6c\u5316\u6a21\u578b\u5728\u7528\u6237\u8fd0\u8425\u4e2d\u4e5f\u662f\u4e00\u4e2a\u975e\u5e38\u5e38\u7528\u7684\u5206\u6790\u5de5\u5177\uff0c\u6307\u7684\u662f\u7528\u6237\u4ece\u63a5\u89e6\u4ea7\u54c1\u5230\u8fbe\u6210\u4ea7\u54c1\u76ee\u6807\u6574\u4e2a\u8def\u5f84\u7684\u8f6c\u5316\u6548\u7387\uff0c\u5404\u73af\u8282\u7684\u8f6c\u5316\u7387\u4f1a\u5f71\u54cd\u5230\u6700\u7ec8\u7684\u4ea7\u54c1\u76ee\u7684\uff0c\u8fd9\u4e5f\u662f\u589e\u957f\u9ed1\u5ba2\u91cc\u9762\u7684\u91cd\u8981\u601d\u7ef4\u4e4b\u4e00\uff0c\u5728\u67e5\u627e\u95ee\u9898\u6216\u5bfb\u6c42\u589e\u957f\u601d\u8def\u7684\u65f6\u5019\u975e\u5e38\u5e38\u7528\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"625\" height=\"421\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/33-6.jpg\" alt=\"\" class=\"wp-image-15200\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u9700\u6c42\u5206\u6790\u6a21\u578b\uff08Kano\u6a21\u578b\uff09<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4eba\u6027\u7684\u628a\u63e1\uff0c\u662f\u7528\u6237\u8fd0\u8425\u7684\u57fa\u672c\u7d20\u517b\u3002\u4eba\u7684\u9700\u6c42\u7684\u6ee1\u8db3\u7a0b\u5ea6\uff0c\u4f1a\u660e\u663e\u5f71\u54cd\u5230\u8fd0\u8425\u7684\u5b9e\u9645\u6570\u636e\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u9700\u6c42\u7684\u7406\u8bba\uff0c\u53ef\u53c2\u8003\u9a6c\u65af\u6d1b\u9700\u6c42\u5c42\u6b21\u7406\u8bba\uff08\u7531\u4f4e\u5230\u9ad8\uff1a\u751f\u7406\u9700\u6c42-\u5b89\u5168\u9700\u6c42-\u793e\u4ea4\u9700\u6c42-\u5c0a\u91cd\u9700\u6c42-\u81ea\u6211\u5b9e\u73b0\u9700\u6c42\uff09\uff0c\u4ece\u5c42\u6b21\u7684\u89d2\u5ea6\u6765\u7406\u89e3\u7528\u6237\u9700\u6c42\uff1b\u53e6\u5916\u4eba\u6027\u7684\u4e03\u5b97\u7f6a\uff08\u6027\u6b32\u3001\u61d2\u60f0\u3001\u50b2\u6162\u3001\u5ac9\u5992\u3001\u6124\u6012\u3001\u8d2a\u5a6a\u3001\u98df\u6b32\uff09\u4e5f\u662f\u5728\u505a\u5177\u4f53\u7528\u6237\u65b9\u6848\uff08\u5982\u7528\u6237\u6d3b\u52a8\u3001\u65b0\u5a92\u4f53\u8fd0\u8425\u7b49\uff09\u65f6\u7684\u91cd\u8981\u53c2\u8003\u7ef4\u5ea6\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u5b9e\u9645\u9700\u6c42\u5206\u6790\u6a21\u578b\uff0c\u6709\u5f88\u591a\uff0c\u7528\u5f97\u6700\u591a\u7684\u662f<strong>KANO\u6a21\u578b\u3002<\/strong><\/p>\n\n\n\n<p>KANO\u6a21\u578b\u7528\u6765\u5206\u7c7b\u7528\u6237\u9700\u6c42\uff0c\u786e\u5b9a\u9700\u6c42\u4f18\u5148\u7ea7\u3002Kano\u5b9a\u4e49\u4e86\u4e09\u4e2a\u5c42\u6b21\u7684\u987e\u5ba2\u9700\u6c42\uff1a\u57fa\u672c\u578b\u9700\u6c42\u3001\u671f\u671b\u578b\u9700\u6c42\u548c\u5174\u594b\u578b\u9700\u6c42\uff1a<\/p>\n\n\n\n<ul 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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/34-1024x631.jpg\" alt=\"\" class=\"wp-image-15201\"\/><\/figure><\/div>\n\n\n\n<p><strong>FOGG<\/strong><strong>\u884c\u4e3a\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>FOGG\u6a21\u578b\u9610\u8ff0\u4e86\u5982\u4f55\u8ba9\u884c\u4e3a\u53d1\u751f\u3002FOGG\u6a21\u578b\u8ba4\u4e3a\u4e00\u6b21\u8f6c\u5316\u884c\u4e3a\u7684\u5b8c\u6210\u9700\u8981\u5177\u5907\u4e09\u4e2a\u8981\u7d20\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002\u8fd9\u4e09\u4e2a\u8981\u7d20\u662f\uff1a\u52a8\u673a\uff08motivation\uff09\uff0c\u6210\u672c\uff0f\u80fd\u529b\uff08ability\uff09\uff0c\u89e6\u53d1\u70b9\uff08trigger\uff09\u3002\u7528\u4e00\u4e2a\u516c\u5f0f\u6765\u8868\u8fbe\u7684\u8bdd\uff0c\u5c31\u662f\uff0c\u884c\u4e3a=MAT\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"720\" height=\"533\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/35.jpg\" alt=\"\" class=\"wp-image-15202\"\/><\/figure><\/div>\n\n\n\n<p>FOGG\u6a21\u578b\u8ba4\u4e3a\u5373\u4f7f\u7528\u6237\u7684\u52a8\u673a\u548c\u80fd\u529b\u90fd\u5f88\u9ad8\uff0c\u6ca1\u6709\u4e00\u4e2a\u89e6\u53d1\u70b9\uff0c\u7528\u6237\u4e5f\u5e76\u4e0d\u4f1a\u5b8c\u6210\u8fd9\u6b21\u884c\u4e3a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"612\" height=\"422\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/331.jpg\" alt=\"\" class=\"wp-image-15203\"\/><\/figure><\/div>\n\n\n\n<p style=\"text-align:right\">\u4f5c\u8005\uff1aNardin<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98<\/strong><strong>CGO<\/strong><strong>\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a 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