{"id":15087,"date":"2018-12-14T17:18:03","date_gmt":"2018-12-14T09:18:03","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=15087"},"modified":"2018-12-14T17:18:05","modified_gmt":"2018-12-14T09:18:05","slug":"1%e6%9d%a1%e5%86%85%e5%ae%b9%e5%b8%a6%e6%9d%a51w%e7%b2%89%e4%b8%9d%e5%a2%9e%e9%95%bf%ef%bc%8c%e5%89%96%e6%9e%90kappa%e7%9a%84%e5%a2%9e%e9%95%bf%e6%a1%88%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/15087.html","title":{"rendered":"1\u6761\u5185\u5bb9\u5e26\u67651W\u7c89\u4e1d\u589e\u957f\uff0c\u5256\u6790Kappa\u7684\u589e\u957f\u6848\u4f8b"},"content":{"rendered":"\n<p>\u8fd0\u8425\u4f01\u4e1a\u5b98\u65b9\u5fae\u535a\u90fd\u7ed5\u4e0d\u5f00\u201c<strong>\u6da8\u7c89<\/strong>\u201d\u4e8c\u5b57\u3002\u6ca1\u6709\u4e00\u5b9a\u7684\u7c89\u4e1d\u57fa\u7840\uff0c\u4efb\u4f55\u8fd0\u8425\u6d3b\u52a8\u90fd\u65e0\u4ece\u8c08\u8d77\u3002\u968f\u7740\u7ebf\u4e0a\u63a8\u5e7f\u7ade\u4e89\u6108\u53d1\u6fc0\u70c8\uff0c\u5fae\u535a\u6da8\u7c89\u4e5f\u8d8a\u6765\u8d8a\u96be\u3002\u5e02\u9762\u4e0a\u603b\u7ed3\u5fae\u535a\u6da8\u7c89\u7684\u65b9\u6cd5\u5012\u662f\u4e0d\u5c11\uff0c\u8bf4\u5230\u6700\u540e\u90fd\u662f\u201c<strong>\u8981\u505a\u597d\u5185\u5bb9<\/strong>\u201d\u3002\u9053\u7406\u90fd\u61c2\uff0c\u4f46\u5728\u5b9e\u9645\u5de5\u4f5c\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0\u9762\u4e34\u7684\u95ee\u9898\u5f80\u5f80\u590d\u6742\u5f97\u591a\uff1a<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u5230\u5e95\u5e94\u8be5\u505a\u600e\u6837\u7684\u5185\u5bb9\uff1f<\/strong><br><strong>\u5982\u4f55\u7528\u5185\u5bb9\u6da8\u7c89\uff1f<\/strong><\/p>\n\n\n\n<p>\u65f6\u5c1a\u8fd0\u52a8\u54c1\u724cKappa \u5728\u4e09\u91cc\u5c6f\u65b0\u5e97\u5f00\u4e1a\u4e4b\u9645\uff0c\u7528<strong>\u4e00\u6761\u5b98\u5fae\u5185\u5bb9\u5e26\u6765\u4e86\u8fd1\u4e00\u4e07\u7684\u6da8\u7c89<\/strong>\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770bKappa\u662f\u600e\u4e48\u505a\u7684\u5427\uff01&nbsp;<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u80cc\u666f<\/strong><\/p>\n\n\n\n<p>\u610f\u5927\u5229\u767e\u5e74\u8fd0\u52a8\u54c1\u724c Kappa\u5728\u4e09\u91cc\u5c6f\u592a\u53e4\u91cc\u65b0\u5e97\u53ca\u5176\u540c\u6b65\u4e3e\u529e\u7684\u4ee5\u300cKAPPA\uff1a FROM BRAND TO ICON HISTORY OF THE 222 BANDA\u300d\u4e3a\u4e3b\u9898\u7684\u300c\u6f6e\u6d41\u535a\u7269\u9986\u300d\u5feb\u95ea\u5e97\u5373\u5c06\u5f00\u4e1a\uff0c\u51c6\u5907\u5728\u5b98\u65b9\u5fae\u535a\u4e0a\u9488\u5bf9\u65b0\u5e97\u5f00\u4e1a\u53ca\u5feb\u95ea\u5e97\u6d3b\u52a8\u505a\u4e00\u6ce2\u4f20\u64ad\u6269\u6563\uff0c\u4e3a\u7ebf\u4e0b\u6d3b\u52a8\u9020\u52bf\u7684\u540c\u65f6\uff0c\u7ed9\u4f01\u4e1a\u5fae\u535a\u5e26\u6765\u6da8\u7c89\u3002<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>\u95ee\u9898\u4e0e\u89e3\u51b3\u65b9\u6848<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5927\u90e8\u5206\u4f01\u4e1a\u5fae\u535a\u8d26\u53f7\u6765\u8bf4\uff0c\u867d\u7136\u672c\u8eab\u6709\u4e00\u5b9a\u7684\u7c89\u4e1d\u57fa\u7840\uff0c\u4f46\u56e0\u4e3a\u4e0d\u662f\u7f51\u7ea2\u4e0eKOL\uff0c\u7c89\u4e1d\u7684\u6d3b\u8dc3\u5ea6\u6709\u9650\u3002\u7528\u4ec0\u4e48\u5f62\u5f0f\u80fd\u8fc5\u901f\u83b7\u5f97\u66dd\u5149\u5e76\u5f15\u5bfc\u7c89\u4e1d\u4e92\u52a8\uff1f\u89e3\u51b3\u529e\u6cd5\uff1a<strong>\u62bd\u5956\u6d3b\u52a8+\u7c89\u4e1d\u901a\u6295\u653e<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u221a&nbsp;\u7528\u62bd\u5956\u5438\u5f15\u7c89\u4e1d\u6ce8\u610f<\/strong><\/p>\n\n\n\n<p>\u5fae\u535a\u62bd\u5956\u7684\u5438\u5f15\u529b\u5927\u5bb6\u6709\u76ee\u5171\u7779\u4e86\u5427\u3002\u4ece\u652f\u4ed8\u5b9d\u7684\u4e2d\u56fd\u9526\u9ca4\u5728\u5fae\u535a\u6536\u83b7\u4e86400\u591a\u4e07\u8f6c\u8bc4\u8d5e\u30012\u4ebf\u591a\u7684\u66dd\u5149\u91cf\uff0c\u5230\u738b\u601d\u806a\u201c113\u4e07\u9884\u7b97\uff0c\u6da8\u7c892000\u4e07\u201d\u2014\u2014\u4ece\u8425\u9500\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u76f4\u63a5\u5370\u8bc1\u4e86\u62bd\u5956\u80fd\u5e26\u6765\u5927\u91cf\u66dd\u5149\u548c\u5feb\u901f\u6da8\u7c89\u7684\u53ef\u884c\u6027\u3002<\/p>\n\n\n\n<p><strong>\u221a 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style=\"text-align:center\"><strong>01<\/strong><br><strong>\u7d20\u6750\u521b\u610f<\/strong><\/p>\n\n\n\n<p>\u62bd\u5956\u535a\u6587\u600e\u6837\u5199\u80fd\u6700\u5927\u7a0b\u5ea6\u6293\u4eba\u773c\u7403\uff1f\u5438\u5f15\u7528\u6237\u5173\u6ce8\u7684\u6cd5\u5219\u65e0\u5916\u4e4e\u56fd\u9645\u63a8\u9500\u4e13\u5bb6\u6208\u5fb7\u66fc\u603b\u7ed3\u7684<strong>\u7528\u6237\u8d2d\u4e70AIDA\u6cd5\u5219[&nbsp;(attention\u5438\u5f15\u6ce8\u610f)\u3001\u5f15\u8d77\u5174\u8da3(Interest)\u3001\u6fc0\u53d1\u6b32\u671b(Desire)\u3001\u4fc3\u4f7f\u884c\u52a8(Action)&nbsp;]<\/strong>\u7684\u51e0\u5927\u6b65\u9aa4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"664\" height=\"654\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/1-102.jpg\" alt=\"\" class=\"wp-image-15088\"\/><\/figure>\n\n\n\n<p><strong>\u258d<\/strong><strong>\u4e5d\u5bab\u683c\u914d\u56fe\u5438\u775b\u5438\u5f15\u6ce8\u610f<\/strong><\/p>\n\n\n\n<p>Kappa\u5355\u54c1\u4e0e\u5468\u8fb9\u51ed\u501f\u8d85\u9ad8\u989c\u503c\u5df2\u7ecf\u5728\u793e\u4ea4\u5e73\u53f0\u8d70\u7ea2\uff0c\u56e0\u6b64\u914d\u56fe\u7528\u4e5d\u5bab\u683c\u7684\u5f62\u5f0f\u76f4\u63a5\u5c55\u793a9\u4efd\u9ad8\u989c\u503c\u793c\u54c1\uff0c\u8bda\u610f\u6ee1\u6ee1\u3002\u56fe\u7247\u98ce\u683c\u8d70\u9ed1\u767d\u4e3a\u4e3b\u7684\u65f6\u5c1a\u7b80\u7ea6\u98ce\uff0c\u4ece\u9650\u91cf\u8863\u670d\u5230\u5230\u9a6c\u514b\u676f\uff0c\u518d\u5230\u8170\u5305\uff0c\u8fd9\u4e9b\u8d85\u9177\u7684\u5355\u54c1\uff0c\u5149\u770b\u770b\u5c31\u80fd\u523a\u6fc0\u5e74\u8f7b\u4eba\u7684\u8377\u5c14\u8499\u5206\u6ccc\u3002<\/p>\n\n\n\n<p>\u258d<strong>\u76f4\u89c2\u62bd\u5956+\u9526\u9ca4\u70ed\u70b9\u5f15\u53d1\u5174\u8da3<\/strong><\/p>\n\n\n\n<p>\u6587\u6848\u5f00\u5934\u5c31\u5f3a\u8c03Kappa\u4e09\u91cc\u5c6f\u65b0\u5e97\u5f00\u4e1a\u9001\u201c\u9526\u9ca4\u5927\u793c\u5305\u201d\uff0c\u7ed3\u5408\u5907\u53d7\u8ffd\u6367\u7684\u201c\u9526\u9ca4\u201d\u70ed\u70b9\uff0c\u5e76\u660e\u786e\u62bd\u5956\u89c4\u5219\uff1a\u201c\u5173\u6ce8\u201d\u8d26\u53f7\u5e76\u4e14\u8f6c\u53d1\uff0c\u5438\u5f15\u5173\u6ce8\uff0c\u76f4\u63a5\u5438\u5f15\u7528\u6237\u6ce8\u610f\uff0c\u9ad8\u4e92\u52a8\u7387\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u5185\u5bb9\u5e26\u8bdd\u9898#kappa\u6f6e\u6d41\u535a\u7269\u9986#\uff0c\u540c\u65f6\u5f15\u5bfc\u7528\u6237\u5173\u6ce8kappa\u7ebf\u4e0b\u5feb\u95ea\u5e97\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u258d<strong>\u4e00\u53e3\u6c14\u62a5\u51fa\u5168\u90e8\u5956\u54c1\u201c\u70ab\u5bcc\u201d\u6fc0\u53d1\u6b32\u671b<\/strong><\/p>\n\n\n\n<p>\u5f00\u5934\u8bb2\u5b8c\u62bd\u5956\u89c4\u5219\u4e4b\u540e\uff0c\u63a5\u4e0b\u6765\u5728\u6587\u6848\u4e2d\u76f4\u63a5\u5c069\u4ef6\u5956\u54c1\u4e00\u53e3\u6c14\u5168\u7f57\u5217\u51fa\u6765\uff0c\u9ad8\u8c03\u201c\u70ab\u5bcc\u201d\uff01\u4e0e\u4e5d\u5bab\u683c\u914d\u56fe\u4e00\u8d77\u98df\u7528\uff0c\u5956\u54c1\u7684\u8c6a\u534e\u9635\u5bb9\u6251\u9762\u800c\u6765\u3002<\/p>\n\n\n\n<p>\u770b\u4f3c\u4e00\u6761\u7b80\u5355\u7684\u535a\u6587\u5176\u5b9e\u662f\u6309\u7167\u5438\u5f15\u7528\u6237\u8d2d\u4e70\u7684\u7b56\u7565\u8fdb\u884c\u521b\u4f5c\u3002\u4ece\u8bc4\u8bba\u533a\u7684\u53cd\u5e94\u770b\u6765\uff0c\u6587\u6848\u7684\u5f15\u5bfc\u786e\u5b9e\u6fc0\u53d1\u4e86\u5927\u5bb6\u53c2\u4e0e\u6d3b\u52a8\u7684\u70ed\u60c5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"583\" height=\"289\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2-75.jpg\" alt=\"\" class=\"wp-image-15089\"\/><\/figure>\n\n\n\n<p style=\"text-align:center\"><strong>02<\/strong><br><strong>\u4eba\u7fa4\u5b9a\u5411<\/strong><br><\/p>\n\n\n\n<p>\u8fdb\u884c\u7c89\u4e1d\u901a\u6295\u653e\u4e4b\u524d\uff0c\u6211\u4eec\u5c06\u76ee\u6807\u4eba\u7fa4\u5b9a\u4f4d\u4e3a<strong>\u5e74\u9f84\u572820\u5c81\u523030\u5c81\u4e4b\u95f4\uff0c\u5173\u6ce8\u65f6\u5c1a\u3001\u559c\u6b22\u6f6e\u6d41\u6587\u5316\u7684\u5e74\u8f7b\u4eba\u7fa4\u4f53<\/strong>\u3002\u5229\u7528\u7c89\u4e1d\u901a\u6307\u5b9a\u8d26\u6237\u7684\u5b9a\u5411\u7ef4\u5ea6\uff0c\u6211\u4eec\u5c06\u53d7\u4f17\u4eba\u7fa4\u62c6\u5206\u6210\u4e94\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n<p><strong><em>\u7b2c\u4e00\u79cd\uff1a\u65f6\u5c1a\u535a\u4e3b\u3001\u65f6\u5c1a\u884c\u4e1a\u4ece\u4e1a\u8005\u5927V\u7684\u7c89\u4e1d<\/em><\/strong><em>\uff0c\u6bd4\u5982FreshBoy\uff0cDipsy\u8fea\u897f\uff0cgogoboi\uff0c\u9648\u6f2bchenMan\u7b49\uff1b<\/em><\/p>\n\n\n\n<p><strong><em>\u7b2c\u4e8c\u79cd\uff1a\u7f51\u7ea2\u3001\u79cd\u8349\u535a\u4e3b\u7684\u7c89\u4e1d<\/em><\/strong><em>\uff0c\u6bd4\u5982\u6df1\u591c\u5f90\u8001\u5e08\uff0c\u665a\u665a\u5b66\u59d0\uff0c\u539f\u6765\u662f\u897f\u95e8\u5927\u5ac2\u7b49\uff1b<\/em><\/p>\n\n\n\n<p><strong><em>\u7b2c\u4e09\u79cd\uff1a\u6f6e\u6d41\u6742\u5fd7\u7684\u7c89\u4e1d<\/em><\/strong><em>\uff0c\u6bd4\u5982YOHOBUY\u6709\u8d27\uff0c\u7ea2\u79c0GRAZIA\uff0c\u7cbe\u5f69OK\u7b49\uff1b<\/em><\/p>\n\n\n\n<p><strong><em>\u7b2c\u56db\u79cd\uff1a\u6f6e\u6d41\u8857\u62cd\u535a\u4e3b\u7684\u7c89\u4e1d<\/em><\/strong><em>\uff0c\u6bd4\u5982Daily\u8857\u62cd,\u8857\u62cd\u6eda\u53d4\uff0c\u65b0\u6d6a\u65f6\u5c1a\u8857\u62cd\u7b49\uff1b<\/em><\/p>\n\n\n\n<p><strong><em>\u7b2c\u4e94\u79cd\uff1a\u7ade\u54c1\u7684\u7c89\u4e1d<\/em><\/strong><em>\uff0c\u6bd4\u5982NIKE,\u963f\u8fea\u8fbe\u65af\u5b98\u65b9\u65d7\u8230\u5e97\uff0c\u674e\u5b81\u5b98\u65b9\u5fae\u535a\uff0cNew Balance\u4e2d\u56fd\uff0cPUMA\u5f6a\u9a6c\u7b49\u3002<\/em><\/p>\n\n\n\n<p style=\"text-align:center\"><strong>03<\/strong><br><strong>\u6548\u679c\u4e0e\u6295\u653e\u4f18\u5316<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>\u62bd\u5956\u5fae\u535a\u901a\u8fc7\u7c89\u4e1d\u901a\u5fae\u535a\u7b2c\u4e00\u6b21\u63a8\u5e7f\uff0c14\u53f7\u5f53\u5929\u5b9e\u9645\u66dd\u5149\u91cf\u8fbe\u5230567,703\u4eba\uff0c\u5e73\u5747\u4e92\u52a8\u6210\u672c\u4e3a<strong>1.11<\/strong>\u5143\uff0c\u666e\u901a\u56fe\u6587\u7c7b\u578b\u4e92\u52a8\u6210\u672c\u4e3a8-10\u5143\uff0c\u76f4\u63a5\u4e3aKappa\u5fae\u535a\u4f01\u4e1a\u8d26\u53f7\u5e26\u6765\u4e86\u8fd1<strong>5000<\/strong>\u7684\u6da8\u7c89\uff0c\u52a0\u7c89\u6210\u672c\u4ec5\u4e3a<strong>1.19<\/strong>\u5143\uff0c\u800c\u540c\u884c\u4e1a\u7684\u5e73\u5747\u52a0\u7c89\u6210\u672c\u572815\u523030\u5143\u3002<\/p>\n\n\n\n<p>\u4f18\u79c0\u7684\u6570\u636e\u8bc1\u660e\u6b64\u6761\u5fae\u535a\u5728\u5b9a\u5411\u4eba\u7fa4\u4e2d\u5927\u53d7\u6b22\u8fce\uff0c\u53ef\u4ee5\u7ee7\u7eed\u4e58\u80dc\u8ffd\u51fb\u3002\u90a3\u4e48\u8fd8\u6709\u7ee7\u7eed\u4f18\u5316\u7684\u7a7a\u95f4\u5417\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u53d1\u73b0\uff0c\u5b9a\u5411\u4eba\u7fa4\u4e2d\u4ee5\u201c\u7ade\u54c1\u201d 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href=\"https:\/\/www.growthhk.cn\/cgo\/14251.html\">\u589e\u957f\u6848\u4f8b | \u5927\u80c6\u731c\u60f3\uff1a\u5b50\u5f39\u77ed\u4fe1\u5982\u4f55\u7528\u589e\u957f\u9ed1\u5ba2\u653b\u51fb\u5fae\u4fe1<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/12895.html\">\u6280\u672f\u91c7\u7528\u751f\u547d\u5468\u671f\u6a21\u578b\uff1a\u5982\u4f55\u5b9e\u73b0100\u4e07\u7c89\u4e1d\u589e\u957f\u7684\u76ee\u6807<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/15084.html\">\u5982\u4f55\u4f18\u96c5\u7684\u505a\u7528\u6237\u589e\u957f<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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