{"id":14347,"date":"2018-09-13T14:11:42","date_gmt":"2018-09-13T06:11:42","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=14347"},"modified":"2021-07-17T16:50:14","modified_gmt":"2021-07-17T08:50:14","slug":"seo-vs-ppc%ef%bc%9a%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e5%a2%9e%e9%95%bf%e9%9c%80%e8%a6%81%e7%9f%a5%e9%81%93%e7%9a%84%e4%b8%80%e5%88%87","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/14347.html","title":{"rendered":"SEO VS PPC\uff1a\u5e02\u573a\u8425\u9500\u589e\u957f\u9700\u8981\u77e5\u9053\u7684\u4e00\u5207"},"content":{"rendered":"<p>93\uff05\u7684\u5728\u7ebf\u4f53\u9a8c\u59cb\u4e8e\u641c\u7d22\u5f15\u64ce\u3002\u2014\u2014\u641c\u7d22\u5f15\u64ce\u671f\u520a<\/p>\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/seo\" title=\"SEO\" target=\"_blank\">SEO<\/a><\/span>\u548cPPC\u662f\u4e24\u4e2a\u4e0d\u540c\u7684\u8fc7\u7a0b\uff0c\u5177\u6709\u76f8\u540c\u7684\u76ee\u7684\uff1a\u5f71\u54cd\u7f51\u7ad9\u5728\u7f51\u7edc\u641c\u7d22\u5f15\u64ce\uff08Google\uff0cBing Yahoo\uff09\u4e2d\u7684\u5728\u7ebf\u53ef\u89c1\u6027\u3002<\/p>\n<p>\u5b83\u4eec\u90fd\u5c5e\u4e8e\u6240\u8c13\u7684SEM\uff08\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff09\u3002<\/p>\n<ul>\n<li>SEO\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002SEO\u65e8\u5728\u8ba9\u60a8\u7684\u7f51\u7ad9\u5728\u76ee\u6807\u5173\u952e\u5b57\u7684\u81ea\u7136\/\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u66f4\u9ad8\u3002<\/li>\n<li>PPC\uff0c\u6309\u70b9\u51fb\u4ed8\u8d39\u3002PPC\u662f\u4e3a\u7279\u5b9a\u76ee\u6807\u5173\u952e\u5b57\u7684\u5e7f\u544a\u7a7a\u95f4\u4ed8\u8d39\u3002<\/li>\n<\/ul>\n<p>\u8ba9\u6211\u4eec\u770b\u770b\u8fd9\u4e00\u5207\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/p>\n<p>\u5047\u8bbe\u60a8\u60f3\u4e3a\u60a8\u7684\u8425\u9500\u8ba1\u5212\u8058\u8bf7<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u673a\u6784\u3002\u4f60\u7684\u7b2c\u4e00\u6b65\u5c06\u662f\u4ec0\u4e48\uff1f\u8981\u8c37\u6b4c\uff0c\u5f53\u7136\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-14348\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u8425\u9500\u8ba1\u5212-600x483.png\" alt=\"\" width=\"600\" height=\"483\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u4f60\u770b\u5230\u7ea2\u8272\u662fPPC\u7684\u7ed3\u679c\u3002\u6bcf\u5f53\u7528\u6237\u5bfb\u627e\u201c<a href=\"https:\/\/www.growthhk.cn\/\">\u589e\u957f\u9ed1\u5ba2\u673a\u6784<\/a>\u201d\u65f6\uff0c\u8be5\u673a\u6784\u5c31\u4f1a\u4ed8\u51fa\u4ee3\u4ef7\u3002\u90a3\u662f\u5f53\u65f6\u552f\u4e00\u4e00\u4e2a\u5728\u5173\u952e\u5b57\u62cd\u5356\u4e2d\u7ade\u6807\u201c\u589e\u957f\u9ed1\u5ba2\u673a\u6784\u201d\u7684\u4eba\uff0c\u56e0\u6b64\u5b83\u6210\u4e3a\u6ca1\u6709\u7ade\u4e89\u7684\u7b2c\u4e00\u540d\u7ed3\u679c\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u60a8\u5728\u7eff\u8272\u548c\u968f\u540e\u7684\u6bcf\u4e2a\u7ed3\u679c\u4e2d\u770b\u5230\u7684\u662fSEO\u7684\u7ed3\u679c\u3002\u5982\u679c\u5b83\u4e0d\u662fPPC\uff0c\u5b83\u5c06\u5728\uff031\u4f4d\u7f6e\u3002\u800c\u4e14\u5b83\u901a\u5e38\u5904\u4e8e\u8fd9\u4e2a\u4f4d\u7f6e\uff0c\u56e0\u4e3a\u4ee3\u7406\u5546\u548c\u5927\u591a\u6570\u4f01\u4e1a\u4e00\u6837\uff0c\u65e0\u529b\u627f\u62c5\u65e0\u9650\u5e7f\u544a\uff08\u7a0d\u540e\u4f1a\u8be6\u7ec6\u4ecb\u7ecd\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>Google\u7684\u4f7f\u547d\u662f\u6839\u636e\u7528\u6237\u7684\u67e5\u8be2\u63d0\u4f9b\u6700\u4f73\u7ed3\u679c\u3002<\/p>\n<p>\u4e3a\u4e86\u8fdb\u5165\u90a3\u4e9b\u7b2c\u4e00\u4e2a\u4f4d\u7f6e\uff0c\u4f60\u5fc5\u987b\u8bf4\u670dGoogle\u7684\u673a\u5668\u4eba\u4f60\u8db3\u591f\u76f8\u5173\uff08SEO\uff09\u3002\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u662f\u4e00\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u4e3b\u9898\uff0c\u4f46\u5e78\u8fd0\u7684\u662f\uff0c\u6211\u4eec\u5df2\u7ecf\u6db5\u76d6\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6709\u4e00\u79cd\u66f4\u5bb9\u6613\u7684\u65b9\u5f0f\u6210\u4e3a\u7b2c\u4e00\u4e2a\u70b9\uff1a\u901a\u8fc7\u9876\u90e8\uff08PPC\uff09\u8d2d\u4e70\u4f60\u7684\u65b9\u5f0f\u3002\u5bb9\u6613\u2014\u2014\u662f\u7684\uff0c\u4fbf\u5b9c\u2014\u2014\u6ca1\u6709\u3002<\/p>\n<p>PPC\u5e7f\u544a\u7684\u6700\u5927\u90e8\u5206\u6765\u81ea\u8c37\u6b4cAdWords &#8211; \u8fd9\u662f\u4f60\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\u770b\u5230\u7684 &#8211; \u548c\u793e\u4ea4\u5a92\u4f53\u7f51\u7edc\u3002<\/p>\n<p>AdWords\u5c06\u4ee3\u8868PPC\u53c2\u4e0e\u6b64\u6b21\u6218\u6597\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14349\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/AdWords.jpg\" alt=\"\" width=\"500\" height=\"236\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u90a3\u4e48\u54ea\u4e00\u4e2a\u66f4\u597d\uff1f\u8c01\u5c06\u5728&#8217;SEO vs PPC&#8217;\u6218\u6597\u4e2d\u83b7\u80dc\uff1f<\/p>\n<p>\u8ba9\u6211\u4eec\u770b\u770b\u6bcf\u79cd\u8425\u9500\u6a21\u5f0f\u7684\u4f18\u7f3a\u70b9\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[title]SEO[\/title]<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4f18\u70b9<\/strong><\/p>\n<p>\u6211\u5c06\u4ece\u4e00\u4e9b\u6570\u5b57\u5f00\u59cb\uff1a<\/p>\n<p>SEO\u884c\u4e1a2018\u5e74\u7684\u4ef7\u503c\u5c06\u8d85\u8fc73000\u4ebf\u7f8e\u5143\uff08eMarketer\uff09\u3002<\/p>\n<p>\u4ec5\u5728\u7b2c\u4e00\u9875\u4e0a\uff0c\u524d\u4e94\u4e2a\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u5360\u6240\u6709\u70b9\u51fb\u6b21\u6570\u768467.60\uff05\u3002<\/p>\n<p>\u70b9\u51fb\u7387\uff1a\u81ea\u7136\u641c\u7d22\u662f\u7528\u6237\u901a\u5e38\u4f1a\u627e\u5230\u60a8\u7684\u6e20\u9053\u3002\u60a8\u53ef\u4ee5\u800c\u4e14\u5e94\u8be5\u6295\u8d44\u4ed8\u8d39\u7814\u7a76\u548c\u793e\u4ea4\u5a92\u4f53\uff0c\u4f46\u60a8\u5e94\u8be5\u8bb0\u4f4f\u81ea\u7136\u641c\u7d22\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002<\/p>\n<ul>\n<li>orangic search\uff1a\u901a\u8fc7\u641c\u7d22\u5f15\u64ce\u83b7\u5f97\u7ed3\u679c<\/li>\n<li>direct\uff1a\u624b\u52a8\u5730\u5740\u8f93\u5165\u6216\u672a\u8bc6\u522b\u7684\u641c\u7d22\u5f15\u64ce\u6765\u6e90\uff08\u4f8b\u5982PDF\u94fe\u63a5\uff09<\/li>\n<li>referral\uff1a\u4ece\u5176\u4ed6\u7f51\u7ad9\u94fe\u63a5\u5230\u7f51\u7ad9<\/li>\n<li>paid search\uff1a\u4ed8\u8d39\u641c\u7d22\u5f15\u64ce\u7ed3\u679c<\/li>\n<\/ul>\n<p>\u5982\u56fe\u6240\u793a\uff0c\u81ea\u7136\u641c\u7d22\u5c06\u6210\u4e3a\u60a8\u6d41\u91cf\u7684\u4e3b\u8981\u6e20\u9053\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-14350\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u70b9\u51fb\u7387-600x361.jpg\" alt=\"\" width=\"600\" height=\"361\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u6392\u540d\uff1a\u4e00\u65e6\u83b7\u5f97\u9ad8\u6392\u540d\uff0c\u5c31\u53ef\u4ee5\u66f4\u5bb9\u6613\u5730\u7ef4\u6301\u8fd9\u4e9b\u6392\u540d\u3002\u60a8\u83b7\u5f97\u6743\u9650\u72b6\u6001\u5e76\u5efa\u7acb\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u7684\u4fe1\u4efb\u3002<\/p>\n<p>\u6743\u5a01\uff1a\u641c\u7d22\u5f15\u64ce\u5728\u6700\u9876\u5c42\u8868\u660e\u60a8\u7684\u7f51\u7ad9\uff0c\u4ee5\u53ca\u60a8\u7684\u4e1a\u52a1\uff0c\u662f\u60a8\u7684\u5229\u57fa\u884c\u4e1a\u7684\u9886\u5bfc\u8005\u3002\u89c2\u4f17\u66f4\u559c\u6b22\u4e0e\u4ed6\u4eec\u9886\u57df\u7684\u53ef\u9760\u9886\u5bfc\u8005\u505a\u751f\u610f\u3002<\/p>\n<p>\u6218\u7565\u4f18\u52bf\uff1a\u4e00\u65e6\u4f60\u786e\u7acb\u4e86\u81ea\u5df1\u7684\u641c\u7d22\u7ed3\u679c\uff0c\u7ade\u4e89\u5bf9\u624b\u53ef\u4ee5\u4e0e\u4f60\u7ade\u4e89\u7684\u552f\u4e00\u65b9\u6cd5\u5c31\u662f\u82b1\u94b1\u8d2d\u4e70\u4f60\u4e0d\u9700\u8981\u7684\u4e1c\u897f\u3002<\/p>\n<p>\u6210\u672c\uff1a\u6beb\u65e0\u7591\u95ee\uff0cSEO\u662f\u6709\u4ee3\u4ef7\u7684\u3002SEO\u66f4\u50cf\u662f\u4e00\u79cd\u6295\u8d44\u3002\u7136\u800c\uff0c\u4e00\u65e6\u4f60\u505a\u4e86\u8fd9\u7b14\u6295\u8d44\uff0c\u4f60\u5c31\u53ef\u4ee5\u5750\u4e0b\u6765\uff08\u4f46\u4e0d\u8981\u592a\u591a\uff09\u5e76\u4eab\u53d7\u4f60\u7684\u52b3\u52a8\u6210\u679c\u3002\u6bcf\u6b21\u5c55\u793a\u548c\u70b9\u51fb\u641c\u7d22\u5f15\u64ce\u6392\u540d\u4e2d\u7684\u6700\u4f73\u70b9\u4e4b\u540e\uff0c\u90fd\u6ca1\u6709\u4efb\u4f55\u56e0\u7d20\uff0c\u56e0\u6b64\u5b83\u4e0d\u4f1a\u82b1\u8d39\u4f60\u4efb\u4f55\u6210\u672c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6210\u672c\u6548\u76ca\uff1a 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u89c6\u89c9\u4ea7\u54c1\u5e7f\u544a-522x600.jpg\" alt=\"\" width=\"522\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u89c6\u89c9\u6548\u679c\u901a\u8fc7\u63d0\u4f9b\u81ea\u52a8\u641c\u7d22\u4e2d\u6ca1\u6709\u7684\u529f\u80fd\u6765\u63d0\u9ad8\u70b9\u51fb\u7387\u3002\u5982\u679c\u4f60\u60f3\u8981\u4e00\u4e2aJPG\uff0c\u4f60\u5fc5\u987b\u7ed9\u4e00\u4e9b\u7f8e\u5143\u3002PPC\u72ec\u5bb6\uff0c\u5973\u58eb\u4eec\uff0c\u5148\u751f\u4eec\u3002<\/p>\n<p>\u9884\u7b97\u63a7\u5236\uff1a 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decoding=\"async\" class=\"aligncenter size-full wp-image-14353\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u70b9\u51fb\u7387-1.jpg\" alt=\"\" width=\"520\" height=\"278\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u6210\u672c\uff1a\u55ef\uff0c\u5b83\u79f0\u4e3a\u4ed8\u8d39\u70b9\u51fb\u662f\u6709\u539f\u56e0\u7684\u3002\u5982\u679c\u60a8\u5b9a\u4f4d\u4e0d\u540c\u7684\u53d7\u4f17\u7fa4\u4f53\u548c\u89d2\u8272\uff0c\u5219\u8fd9\u4e9b\u70b9\u51fb\u4f1a\u5feb\u901f\u7d2f\u52a0\u3002<\/p>\n<p>\u77ac\u95f4\uff1a\u60a8\u505c\u6b62\u5e7f\u544a\u6d3b\u52a8\u7684\u90a3\u4e00\u523b\u662f\u60a8\u7684\u7ebf\u7d22\u751f\u6210\u7ed3\u675f\u7684\u4e00\u523b\u3002PPC\u9700\u8981\u4e0d\u65ad\u7684\u6295\u8d44\uff0c\u56e0\u6b64\u5f88\u96be\u5b8c\u5168\u4f9d\u8d56PPC\u3002<\/p>\n<p>\u6613\u4e8e\u590d\u5236\uff1a 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