{"id":13458,"date":"2018-08-13T15:50:57","date_gmt":"2018-08-13T07:50:57","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=13458"},"modified":"2018-12-24T11:01:09","modified_gmt":"2018-12-24T03:01:09","slug":"%e9%80%9a%e8%bf%87airbnb%e9%82%ae%e4%bb%b6%e7%ad%96%e7%95%a5-%e5%ad%a6%e4%ba%a7%e5%93%81%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/13458.html","title":{"rendered":"\u901a\u8fc7Airbnb\u90ae\u4ef6\u7b56\u7565 &#8211; \u5b66\u4ea7\u54c1\u589e\u957f"},"content":{"rendered":"<p>\u6700\u8fd1\u548c\u56fd\u5185\u7684\u670b\u53cb\u4ea4\u6d41\uff0c\u53d1\u73b0\u5927\u5bb6\u90fd\u5bf9\u7845\u8c37\u505a\u589e\u957f\u7684\u65b9\u5f0f\u5f88\u611f\u5174\u8da3\u3002\u6211\u51b3\u5b9a\u6574\u7406\u4e00\u4e9b\u5173\u4e8eGrowth\u7684\u8d44\u6599\u548c\u6848\u4f8b\u3002\u4ee5<a href=\"https:\/\/www.growthhk.cn\/tag\/\u7528\u6237\u589e\u957f\">\u7528\u6237\u589e\u957f<\/a>\u4ea7\u54c1\u7ecf\u7406\u7684\u89c6\u89d2\uff0c\u770b\u5982\u4f55\u7528Growth Hacking\u7684\u65b9\u5f0f\u505a\u4ea7\u54c1\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u56de\u52302014\u5e74\u7684\u90a3\u4e2a\u590f\u5929\uff0cAirbnb\u4ea7\u54c1\u5df2\u7ecf\u53d6\u5f97\u4e86\u521d\u6b65\u7684\u6210\u529f\u3002\u4f46\u662f\u516c\u53f8\u5e0c\u671b\u6709\u65b0\u7684\u65b9\u5f0f\u8fdb\u4e00\u6b65\u63a8\u52a8\u589e\u957f\u3002\u8fd9\u65f6\u8001\u677f\u627e\u5230\u4f60\uff0c\u5e0c\u671b\u4f60\u901a\u8fc7\u67d0\u4e2a\u4ea7\u54c1\u5efa\u7acb\u4e0e\u7528\u6237\u7684\u8054\u7cfb\uff0c\u4ece\u800c\u63a8\u52a8\u8fdb\u4e00\u6b65\u589e\u957f\u3002<\/p>\n<p>\u6446\u5728\u4f60\u9762\u524d\u6709\u5f88\u591a\u9009\u62e9\uff0c\u548cDS\u5546\u91cf\u4ee5\u540e\u51b3\u5b9a\u91c7\u7528\u90ae\u4ef6\u8fd9\u4e2a\u4ea7\u54c1\u3002\u539f\u56e0\u662f\u5927\u90e8\u5206\u7528\u6237\u662f\u90ae\u4ef6\u6ce8\u518c\u7684\uff0c\u800c\u4e14\u6b63\u597d\u8865\u5145\u4e86Airbnb\u548cGuest\u8fde\u63a5\u7684\u6e20\u9053\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13459\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Airbnb\u548cGuest-600x341.png\" alt=\"\" width=\"600\" height=\"341\" \/><\/p>\n<p>\u8bfb\u5230\u8fd9\u91cc\uff0c\u6211\u5e0c\u671b\u4f60\u505c\u4e0b\u6765\uff0c\u60f3\u4e00\u60f3\u5982\u679c\u662f\u4f60\u6765\u505a\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4f60\u4f1a\u600e\u4e48\u6765\u8bbe\u8ba1\u8fd9\u4e2a\u4ea7\u54c1\uff1f\u4f60\u4f1a\u770b\u54ea\u4e9b\u6570\u636e\uff1f\u8bbe\u5b9a\u4ec0\u4e48\u6837\u7684\u76ee\u6807\uff1f<\/p>\n<p>\u5f53\u65f6Airbnb\u6700\u91cd\u8981\u7684\u6307\u6807\u662fNice book.\u4f46\u662f\u7528\u6237\u4ece\u767b\u9646\u7f51\u7ad9\uff0c\u641c\u7d22\uff0cexplore\uff0c\u5230\u9884\u5b9a\uff0c\u5b8c\u6210\u8fd9\u4e2abook\u662f\u4e00\u4e2a\u6f2b\u957f\u7684\u8fc7\u7a0b\u3002\u5982\u679c\u662f\u7528email\uff0c\u5e94\u8be5\u63a8\u9001\u7ed9\u54ea\u4e9b\u7528\u6237\uff1f\u63a8\u9001\u4ec0\u4e48\u6837\u7684\u90ae\u4ef6\uff1f\u591a\u9891\u7e41\u5730\u63a8\u9001\uff1f&#8230;<\/p>\n<p>\u624d\u80fd\u4f7fnice book\u5f97\u4ee5<a href=\"https:\/\/www.growthhk.cn\/tag\/\u589e\u957f\">\u589e\u957f<\/a>\uff1f<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13460\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/nice-book-600x340.png\" alt=\"\" width=\"600\" height=\"340\" \/><\/p>\n<p>\u653e\u5728\u4f60\u9762\u524d\u7684\u6709\u51e0\u4e2a\u9009\u62e9\uff0c<\/p>\n<ul>\n<li>&#8211; \u7ed9\u6ca1\u6709\u6ce8\u518c\u7684\u7528\u6237\u53d1\u90ae\u4ef6\uff0c\u589e\u52a0\u7528\u6237\u7684\u6ce8\u518c\u6570\u91cf<\/li>\n<li>&#8211; \u7ed9\u6ce8\u518c\u8fc7\u7684\u4e14\u9884\u5b9a\u8fc7\u7684\u8001\u5ba2\u6237\u53d1\u90ae\u4ef6\uff0c\u4fc3\u8fdb\u4ed6\u4eec\u518d\u6b21\u9884\u5b9a\u3002<\/li>\n<li>&#8211; \u7ed9\u5df2\u6ce8\u518c\u4f46\u8fd8\u6ca1\u6709\u5b8c\u6210\u7b2c\u4e00\u6b21\u9884\u5b9a\u7684\u7528\u6237\u53d1\u90ae\u4ef6\uff0c\u4fc3\u4f7f\u4ed6\u4eec\u5b8c\u6210\u7b2c\u4e00\u6b21\u9884\u5b9a\u3002<\/li>\n<li>&#8211; &#8230;<\/li>\n<\/ul>\n<p>\u8fd8\u6709\u5f88\u591a\u65b9\u6848\uff0c\u4f60\u60f3\u6240\u6709\u90fd\u505a\uff0c\u4f46\u662f\u516c\u53f8\u7684\u8d44\u6e90\u6709\u9650\uff0c\u4f60\u5fc5\u987b\u4ee5\u6700\u5feb\u7684\u901f\u5ea6\u60f3\u51fa\u6548\u7387\u6700\u9ad8\u7684MVP\u7248\u672c\u3002<\/p>\n<p>\u5728\u8fd9\u65f6\u5019\u80fd\u5e2e\u5230\u4f60\u7684\uff0c\u5c31\u662f\u6570\u636e\u4e86\u3002\u4f60\u5f00\u59cb\u770b\u5404\u79cd\u8fc7\u5f80\u7684\u6570\u636e\uff1a<\/p>\n<p>user booking pattern, user behavioural funnel, actication, retention, etc<\/p>\n<p>\u53d1\u73b0\u4e86\u4e00\u4e9b\u6709\u8da3\u7684\u73b0\u8c61\u3002\u6bd4\u5982\uff0c<\/p>\n<ul>\n<li>\u4ee5\u90ae\u4ef6\u65b9\u5f0f\u62c9\u65b0\u7684\u8f6c\u5316\u7387\u5e76\u4e0d\u662f\u7279\u522b\u9ad8\uff0c\u4e3b\u8981\u662f\u7528\u6237\u6570\u636e\u4e0d\u592a\u5168\u9762\uff0c\u5f88\u96be\u505a\u5230\u4e2a\u6027\u5316\u7684\u63a8\u9001\u3002\u5bfc\u81f4CTR\u4e0d\u9ad8\uff0c\u6548\u679c\u4e0d\u662f\u5f88\u597d\u3002<\/li>\n<li>\u5bf9\u4e8e\u6ce8\u518c\u7528\u6237\u800c\u8a00\uff0c\u5982\u679c\u7528\u6237\u6709\u4e86\u7b2c\u4e00\u6b21\u7684nice book\uff0c\u8fd9\u4e9b\u7528\u6237\u7684\u590d\u8d2d\u7387\u4f1a\u975e\u5e38\u9ad8\uff0c\u8fdc\u9ad8\u4e8e\u540c\u65f6\u671f\u65b0\u7528\u6237\u7684\u9884\u5b9a\u7387\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e00\u90e8\u5206\u7684\u7528\u6237\u4e0d\u662f\u8fd9\u4e2a\u589e\u957ffunnel\u7684\u74f6\u9888\uff0c\u4e5f\u4e0d\u5e94\u8be5\u662f\u91cd\u70b9\u3002<\/p>\n<ul>\n<li>\u8fd9\u65f6\u4f60\u628a\u76ee\u5149\u653e\u5230\u4e86\u63a8\u52a8\u7b2c\u4e00\u6b21\u7684\u9884\u5b9a\u7684\u7528\u6237\u8eab\u4e0a\u3002\u4f60\u53d1\u73b0\u8fd9\u4e9b\u7528\u6237\u5728\u9884\u5b9a\u7684\u6bcf\u4e00\u6b65\uff0c\u6d41\u5931\u7387\u90fd\u975e\u5e38\u9ad8\u3002\u4f46\u662f\u4e00\u65e6\u5b8c\u6210\u4e86\u7b2c\u4e00\u6b21\u7684\u8f6c\u5316\uff0c\u5c31\u6709\u5f88\u9ad8\u7684\u6982\u7387\u957f\u671f\u7559\u5b58\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13461\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u957f\u671f\u7559\u5b58-600x458.png\" alt=\"\" width=\"600\" height=\"458\" \/><\/p>\n<p>\u4f60\u53d1\u73b0\u4e86\u8fd9\u4e2a\u6570\u636e\u7684\u7f3a\u53e3\uff0c\u975e\u5e38\u5174\u594b\u3002\u51b3\u5b9a\u628a\u8fd9\u4e2a\u4f5c\u4e3a\u4ea7\u54c1MVP\u7684\u65b9\u5411\u3002<\/p>\n<p>\u8fd9\u4e2a\u4ea7\u54c1\u6a21\u578b\u4e5f\u7279\u522b\u597d\uff0c\u65e2\u80fd\u5feb\u901f\u901a\u8fc7\u6570\u636e\u5f97\u5230\u5b9e\u9a8c\u56de\u9988\uff0c\u4e5f\u4e0d\u4f1a\u8017\u8d39\u592a\u591a\u516c\u53f8\u8d44\u6e90 (\u65e0\u9700\u53d1\u9001\u5927\u91cf\u7684email\uff0c\u65e0\u9700\u6295\u5165\u5927\u91cf\u7684\u5de5\u7a0b\u6210\u672c)\u3002<\/p>\n<p>\u7528\u6237\u6765\u5230Airbnb\u7684\u7f51\u7ad9\uff0c\u53ef\u80fd\u4f1a\u641c\u7d22\u4e00\u4e2a\u5730\u65b9\uff0c\u53ef\u80fd\u4f1a\u770b\u4e2d\u67d0\u4e2a\u63a8\u8350\u7684\u623f\u5b50\uff0c\u7136\u540e\u9009\u5b9a\u9884\u5b9a\u7684\u65e5\u671f\uff0creview\u4fe1\u606f\uff0c\u586b\u4e0a\u652f\u4ed8\u65b9\u5f0f\uff0c\u786e\u8ba4\u9884\u5b9a\uff0c\u5165\u4f4f, etc\uff1b\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u7528\u6237\u90fd\u6709\u53ef\u80fd\u79bb\u5f00\uff0c\u4f46\u662f\u5bf9\u4e8e\u4f60\u6765\u8bf4\uff0c\u5176\u5b9e\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u6536\u96c6\u4e86\u5f88\u591a\u7684\u7528\u6237\u4fe1\u606f\u3002\u6bd4\u5982\u5979\u559c\u6b22\u7684\u57ce\u5e02\uff0c\u5979\u4f11\u5047\u7684\u65e5\u671f\uff0c\u4e3a\u4e86\u5b8c\u6210\u9884\u5b9a\u4e0b\u4e00\u6b65\u5e94\u8be5\u662f\u4ec0\u4e48\u3002\u6709\u4e86\u8fd9\u4e9b\u4fe1\u606f\u4e4b\u540e\uff0c\u4f60\u5c31\u53ef\u4ee5\u6839\u636e\u8fd9\u4e2a\u6765\u7f16\u5199\u4e2a\u6027\u5316\u7684email\uff0c\u4ee5\u671f\u628a\u7528\u6237\u62c9\u56de\u5b8c\u6210\u7b2c\u4e00\u6b21\u9884\u5b9a\u7684\u5173\u952e\u65f6\u523b\u3002<\/p>\n<p>\u8bf4\u5e72\u5c31\u5e72\uff0c\u4f60\u628a\u7b26\u5408\u7279\u5f81\u7684\u7528\u6237\u5206\u4e3a\u4e24\u7ec4\u3002<\/p>\n<ul>\n<li>Control\u7ec4\u4e0d\u53d1\u9001\u90ae\u4ef6\u3002<\/li>\n<li>Test\u7ec4\u53d1\u9001\u53ec\u56de\u5b8c\u6210\u7b2c\u4e00\u6b21\u9884\u5b9a\u7684\u90ae\u4ef6\u3002<\/li>\n<\/ul>\n<p>\u770b\u770b\u6d4b\u8bd5\u7ec4\u7684\u4e00\u4e9b\u90ae\u4ef6\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13462\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u90ae\u4ef6-383x600.jpg\" alt=\"\" width=\"383\" height=\"600\" \/><\/p>\n<p>\u5f53\u4f60cancel\u4e86\u7b2c\u4e00\u6b21trip\u7684\u65f6\u5019\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13463\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/trip-600x573.jpg\" alt=\"\" width=\"600\" height=\"573\" \/><\/p>\n<p><a href=\"https:\/\/www.growthhk.cn\/tag\/AB\u6d4b\u8bd5\">A\/B \u6d4b\u8bd5<\/a>\u7ed3\u679c\u53d1\u73b0\uff0c\u5728\u5b9e\u9a8c\u7ec4\u91cc\u9762\u7684\u7528\u6237\u5b8c\u6210\u7b2c\u4e00\u6b21\u9884\u5b9a\u7684\u4eba\u6570\u6bd4control\u7ec4\u6709\u4e86\u663e\u8457\u7684\u63d0\u9ad8\u3002<\/p>\n<p>\u4f60\u89c9\u5f97\u5f88\u5f00\u5fc3\uff0c\u60f3\u8981\u8fdb\u4e00\u6b65\u63a8\u52a8\u5b9e\u9a8c\u7684\u7ed3\u679c\u3002\u4f46\u662f\u95ee\u9898\u6765\u4e86\uff0c\u73b0\u6709\u7684backend infra\u5e76\u4e0d\u652f\u6301\u5927\u89c4\u6a21\u5730\u53ca\u65f6\u63a8\u9001\u3002<\/p>\n<p>\u8fd9\u65f6\u5019\u4f60\u62ff\u7740\u4f60\u7684\u65b9\u6848\u627e\u5230engineering team\uff0c\u56e0\u4e3a\u5927\u5bb6\u770b\u5230\u4e86\u5de8\u5927\u6f5c\u5728\u7684impact\uff0cEngineer\u4eec\u751a\u81f3\u62a2\u7740\u60f3\u8981\u505a\u8fd9\u4e2aproject\u3002<\/p>\n<p>new email backend system design\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13464\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/new-email-backend-system-design\uff1a-600x223.png\" alt=\"\" width=\"600\" height=\"223\" \/><\/p>\n<p>\u7ecf\u8fc7\u56e2\u961f\u7684\u5171\u540c\u52aa\u529b\uff0c\u7cfb\u7edf\u7ec8\u4e8e\u4e0a\u7ebf\u4e86\uff0c\u6574\u4e2a\u4ea7\u54c1\u5f00\u59cb\u81ea\u52a8\u5316\u8fd0\u4f5c\u8d77\u6765\u3002<\/p>\n<p>\u8001\u677f\u770b\u5230\u4e86\u4f60\u7684\u6210\u7ee9\uff0c\u975e\u5e38\u5f00\u5fc3\uff0c\u5927\u8001\u677f\u4e5f\u8d8a\u6765\u8d8a\u91cd\u89c6\uff0c\u5e0c\u671b\u8fdb\u4e00\u6b65\u4f18\u5316\u8fd9\u4e2a\u4ea7\u54c1\u3002<\/p>\n<p>\u673a\u667a\u7684\u4f60\uff0c\u770b\u5230\u81ea\u5df1\u7684\u4ea7\u54c1scope\u8d8a\u6765\u8d8a\u5927\u7684\u540c\u65f6\u4e5f\u770b\u5230\u4e86\u5de8\u5927\u4f18\u5316\u7684\u6f5c\u529b\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13465\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u6f5c\u529b-600x582.jpg\" alt=\"\" width=\"600\" height=\"582\" \/><\/p>\n<p>\u5bf9\u4e8e\u4f18\u5316\uff0c\u6700\u91cd\u8981\u7684\u662f\u786e\u5b9a\u76ee\u6807\u3002<\/p>\n<p>\u800c\u5bf9\u4e8eAirbnb\u800c\u8a00\uff0c\u6700\u9996\u8981\u7684\u76ee\u6807\u662fnice book\u3002<\/p>\n<p>\u4f46\u662f\u5982\u679c\u60f3\u77e5\u9053\u5728email\u4e0a\u505a\u7684\u4f18\u5316\u80fd\u4e0d\u80fd\u63d0\u9ad8nice book\uff0c<\/p>\n<p>\u5f88\u96be\u5f97\u5230\u76f4\u63a5\u7684\u7ed3\u8bba\u3002<\/p>\n<p>\u806a\u660e\u7684\u4f60\u4f1a\u5982\u4f55\u505a\u5462\uff1f<\/p>\n<p>\u4f60\u4ee5funnel\u7684\u5f62\u5f0f\u786e\u5b9a\u4e86\u4e09\u4e2a\u5c42\u7ea7\u7684\u76ee\u6807\uff1a<\/p>\n<ul>\n<li>&#8211; \u7b2c\u4e00\u4e2a\u5c42\u7ea7\u662f \u4ea7\u54c1\u7684\u76f4\u63a5\u7684\u6570\u636e\u6307\u6807\uff1a\u7528\u6237\u559c\u4e0d\u559c\u6b22\u4f60\u7684\u6570\u636e\uff1f<\/li>\n<li>&#8211; \u7b2c\u4e8c\u4e2a\u5c42\u7ea7\u662f \u5bfc\u5411\u6027\u7684\u6570\u636e\u6307\u6807\uff1a\u4f60\u505a\u7684\u4ea7\u54c1\u662f\u4e0d\u662f\u5728\u6b63\u786e\u7684\u65b9\u5411\u4e0a\uff1f<\/li>\n<li>&#8211; \u7b2c\u4e09\u4e2a\u5c42\u7ea7\u662f \u6700\u7ec8\u516c\u53f8\u7684\u603b\u76ee\u6807\uff1a\u4f60\u7684\u4ea7\u54c1\u80fd\u4e0d\u80fd\u63a8\u52a8\u516c\u53f8\u603b\u4f53\u7684\u589e\u957f\uff1f<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u6bcf\u4e2a\u5c42\u7ea7\uff0c\u4f60\u90fd\u8981\u7ed9\u4f60\u7684\u56e2\u961f\u4e00\u4e2a\u660e\u786e\u7684metrics\uff1a\u6bd4\u5982\u8bf4\u7b2c\u4e00\u4e2a\u5c42\u7ea7\uff0c\u7528\u6237\u559c\u4e0d\u559c\u6b22\u4f60\u7ed9\u4ed6\u4eec\u53d1\u9001\u7684email\uff1f<\/p>\n<p>\u4f60\u5b9a\u4e86\u4e00\u4e2ametric\u53ebQuality score.<\/p>\n<p>\u4ee5\u4e0b\u5c31\u662f\u8fd9\u4e2aQuality\u7684definition\uff1a<\/p>\n<p>% Quality Score = 1 &#8211; (unsubscribed \/ clicked)<\/p>\n<p>\u8fd9\u4e2a\u516c\u5f0f\u5bf9\u6bd4\u4e86\u559c\u6b22\u53ca\u4e0d\u559c\u6b22\u8fd9\u5c01\u90ae\u4ef6\u7684\u6bd4\u7387\uff0c\u4fa7\u9762\u53cd\u6620\u4e86\u90ae\u4ef6\u7684quality.<\/p>\n<p>\u6709\u4e86\u8fd9\u4e2a\u6307\u6807\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u505a\u5404\u79cd\u4f18\u5316\u5b9e\u9a8c\u4e86\u3002<\/p>\n<p>\u7531\u4e8e\u79cd\u79cd\u56e0\u7d20\uff0c\u4e00\u5f00\u59cb\u53ec\u56de\u7c7b\u578b\u7684\u90ae\u4ef6\u662f\u4e24\u5468\u4ee5\u540e\u624d\u53d1\u9001\u7684\u3002<\/p>\n<p>\u4f60\u505a\u4e86\u4e2a\u5b9e\u9a8c\u628a\u8fd9\u4e2atrigger\u8c03\u6210\u4e86\u5f53\u5929\u5185\u53d1\u9001\uff0c<\/p>\n<p>\u5b9e\u9a8c\u8dd1\u51fa\u6765\u7684\u7ed3\u679c\u5927\u5927\u63d0\u5347\u4e86\u90ae\u4ef6\u7684Quality score\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13466\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/Quality-score-600x245.png\" alt=\"\" width=\"600\" height=\"245\" \/><\/p>\n<p>\u6211\u4eec\u518d\u770b\u770b\u7b2c\u4e8c\u5c42\u7684\u6570\u636e\u6307\u6807\uff0c\u4e0d\u80fd\u7b80\u5355\u5e0c\u671b\u7528\u6237\u70b9\u6211\u4eec\u7684email\uff0c\u800c\u662f\u771f\u6b63\u7528\u5230\u6211\u4eec\u7684\u4ea7\u54c1\uff0c\u4f46\u662fnice book\u7684\u5468\u671f\u592a\u957f\uff0c\u9700\u8981\u627e\u4e00\u4e2a\u53d1\u751f\u66f4\u9891\u7e41\u7684top funnel metric\u3002<\/p>\n<p>\u8fd9\u65f6\u4f60\u51b3\u5b9a\u91c7\u7528search with date\u6765\u505a\u4e3agoal metric\u7684proxy\u3002<\/p>\n<p>\u5bf9\u4e8e\u6700\u540e\u4e00\u5c42\u7684goal metric\uff0c\u4e5f\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684nice book\u3002<\/p>\n<p>\u4f60\u91c7\u7528\u7684\u65b9\u6cd5\u662f\u8bbe\u7f6e\u4e00\u4e2along-term holdout group.<\/p>\n<p>\u4ece\u66f4\u957f\u7684\u65f6\u95f4\uff0c\u770b\u4f60\u7684\u4ea7\u54c1\u5bf9\u516c\u53f8\u76ee\u6807\u7684\u5f71\u54cd\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-13467\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/long-term-holdout-group-600x244.png\" alt=\"\" width=\"600\" height=\"244\" \/><\/p>\n<p>\u6700\u7ec8\u4f60\u7684\u4ea7\u54c1\u4eca\u5e74drive\u4e8612%\u7684incremental growth\u3002<\/p>\n<p>\u505a\u51fa\u4e86\u4e00\u4e2a\u975e\u5e38\u6210\u529f\u7684\u589e\u957f\u4ea7\u54c1\u3002<\/p>\n<p>\u901a\u8fc7\u8fd9\u4e2a\u6848\u4f8b\uff0c\u4e0d\u77e5\u9053\u5bf9\u4f60\u505a<a href=\"https:\/\/www.growthhk.cn\/tag\/\u4ea7\u54c1\u589e\u957f\">\u4ea7\u54c1\u589e\u957f<\/a>\u6709\u6ca1\u6709\u4e00\u4e9b\u65b0\u7684\u542f\u53d1\uff1f<\/p>\n<p>\u6b22\u8fce\u7ed9\u6211\u7559\u8a00\uff0c\u6211\u4eec\u4e00\u8d77\u4ea4\u6d41\u6210\u957f\u3002<\/p>\n<p>\u8c22\u8c22\u5927\u5bb6\u652f\u6301\u3002<\/p>\n<p>\u6587\uff1a\u7845\u8c37\u5c0f\u9e7f<\/p>\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\u4ea7\u54c1\u8fd0\u8425\uff1a<\/strong><\/p>\n<ul>\n<li>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/8780.html\">\u589e\u957f\u9ed1\u5ba2\u6848\u4f8b\uff1a\u6765\u81eaHotmail\u90ae\u4ef6\uff0c3\u5468\u5e26\u676530\u4e07\u5f02\u56fd\u7528\u6237<\/a>\u300b<\/li>\n<li>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/13431.html\">\u7528\u6237\u8fd0\u8425\u5b9e\u6218\u6848\u4f8b\u4e4b 7 \u5927\u7528\u6237\u5206\u6790\u589e\u957f\u6a21\u578b<\/a>\u300b<\/li>\n<li>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/11106.html\">\u4e3a\u89e3\u51b3\u7535\u5b50\u90ae\u4ef6\u201c\u6740\u65f6\u95f4\u201d\u7684\u77ed\u677f\uff0c\u5de8\u5934\u4eec\u505a\u4e86\u54ea\u4e9b\u52aa\u529b\uff1f<\/a>\u300b<\/li>\n<\/ul>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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Hacking\u7684\u65b9\u5f0f\u505a\u4ea7\u54c1\u3002\u2026<\/p>\n","protected":false},"author":1,"featured_media":13459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[68],"special":[],"class_list":["post-13458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-68","entry"],"views":117925,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/13458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=13458"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/13458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/13459"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=13458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=13458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=13458"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=13458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}