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\u5546\u52a1\u90e8\u6d41\u901a\u4ea7\u4e1a\u4fc3\u8fdb\u4e2d\u5fc3\u53d1\u5e03\u7684\u300a2024\u5e74\u5373\u65f6\u96f6\u552e\u524d\u7f6e\u4ed3\u521b\u65b0\u53d1\u5c55\u62a5\u544a\u300b\u663e\u793a\uff0c\u636e\u6d4b\u7b97\uff0c2023\u5e74\u5373\u65f6\u96f6\u552e\u9500\u552e\u989d\u589e\u901f\u4e3a52.2%\uff0c\u6bd4\u793e\u4f1a\u6d88\u8d39\u54c1\u96f6\u552e\u603b\u989d\u589e\u901f\u9ad845\u4e2a\u767e\u5206\u70b9\uff0c\u6bd4\u7f51\u4e0a\u5b9e\u7269\u96f6\u552e\u989d\u589e\u901f\u9ad841.2\u4e2a\u767e\u5206\u70b9\u3002<\/p>\n

\u4f9d\u6258\u4e8e\u7ebf\u4e0b\u5b9e\u4f53\u96f6\u552e\u8d44\u6e90\u7684\u5373\u65f6\u96f6\u552e\u4f9b\u7ed9\u4fa7\u89e3\u51b3\u65b9\u6848\u6b63\u5728\u4e0d\u65ad\u4e30\u5bcc\uff0c\u5f53\u524d\u88ab\u5212\u5206\u4e3a\u4e24\u79cd\u6a21\u5f0f\uff0c\u4e00\u79cd\u662f\u5373\u65f6\u96f6\u552e\u524d\u7f6e\u4ed3\u6a21\u5f0f\uff0c\u4e00\u79cd\u662f\u672c\u5730\u8d85\u5e02\u3001\u4fbf\u5229\u5e97\u7b49\u96f6\u552e\u95e8\u5e97\u6a21\u5f0f\u3002\u800c\u4ece\u5e02\u573a\u89c4\u6a21\u548c\u4ed3\u5e97\u6570\u91cf\u589e\u957f\u6765\u770b\uff0c\u524d\u7f6e\u4ed3\u6a21\u5f0f\u7684\u589e\u901f\u90fd\u8981\u5feb\u4e8e\u95e8\u5e97\u6a21\u5f0f\u30022022\u5e74\u548c2023\u5e74\uff0c\u524d\u7f6e\u4ed3\u6a21\u5f0f\u7684\u5e02\u573a\u89c4\u6a21\u5e74\u5747\u589e\u901f\u8d85\u8fc7\u4e8650%\uff0c\u524d\u7f6e\u4ed3\u6570\u91cf\u5e74\u5747\u589e\u901f\u8d85\u8fc7100%\uff0c\u5176\u4e2d\u5e73\u53f0\u4ed3\u7684\u6570\u91cf\u5e74\u5747\u589e\u901f\u8d85\u8fc7250%\uff0c\u76f8\u8f83\u4e4b\u4e0b\u95e8\u5e97\u6a21\u5f0f\u7684\u5e02\u573a\u89c4\u6a21\u5e74\u5747\u589e\u901f\u4e3a47%\uff0c\u95e8\u5e97\u6570\u91cf\u5e74\u5747\u589e\u901f\u4e3a73%\u3002<\/p>\n

\u5728\u793e\u533a\u751f\u9c9c\u7535\u5546\u4eec\u6478\u722c\u6eda\u6253\u591a\u5e74\u540e\uff0c\u5373\u65f6\u96f6\u552e\u7684\u6d88\u8d39\u5e02\u573a\u4e60\u60ef\u5df2\u7ecf\u57f9\u517b\u6210\u719f\uff0c\u6d88\u8d39\u8005\u5bf9\u4e8e\u7ebf\u4e0a\u8d2d\u7269\u7684\u9700\u6c42\u731b\u589e\uff0c\u6d88\u8d39\u52a8\u673a\u4e5f\u4ece\u66fe\u7ecf\u7684\u5e94\u6025\u6027\u8d2d\u4e70\uff0c\u884d\u751f\u6210\u4e3a\u521a\u9700\u7684\u751f\u6d3b\u65b9\u5f0f\u3002\u524d\u7f6e\u4ed3\u6a21\u5f0f\u5e26\u6765\u7684\u751f\u6d3b\u4fbf\u6377\u6b63\u5728\u4e0d\u65ad\u51f8\u663e\u51fa\u6765\uff0c\u6bd4\u5982\uff0c24\u5c0f\u65f6\u7684\u8425\u4e1a\u5e02\u573a\uff0c\u6ee1\u8db3\u4e86\u6d88\u8d39\u8005\u66f4\u591a\u6d88\u8d39\u573a\u666f\uff0c\u4ee5\u53ca\u66f4\u4e3a\u6d3b\u8dc3\u7684\u6d88\u8d39\u65f6\u95f4\u9009\u62e9\uff0c\u65e0\u8bba\u662f\u5728\u51fa\u5dee\u3001\u9001\u793c\u3001\u5e94\u6025\u8d2d\u7269\u7b49\u573a\u666f\u4e0b\uff0c\u5747\u63d0\u4f9b\u4e86\u4e0d\u5c11\u4fbf\u6377\uff0c<\/p>\n

\u524d\u7f6e\u4ed3\u6a21\u5f0f\u6b63\u5728\u6b65\u5165\u5373\u65f6\u96f6\u552e\u4e3b\u6d41\u961f\u5217\u3002\u591a\u4e2a\u6210\u529f\u5546\u4e1a\u6848\u4f8b\u4ea6\u8868\u660e\uff0c\u521d\u4ee3\u524d\u7f6e\u4ed3\u6a21\u5f0f\u4e4b\u6240\u4ee5\u6ca1\u80fd\u8dd1\u901a\uff0c\u5173\u952e\u5728\u4e8e\u672a\u80fd\u627e\u5230\u76c8\u5229\u4e09\u89d2\u7684\u5e73\u8861\u70b9\uff0c\u5e76\u4e0d\u4ee3\u8868\u8fd9\u4e00\u6a21\u5f0f\u662f\u4f2a\u547d\u9898\u3002<\/p>\n

\u7eb5\u89c2\u6bcf\u65e5\u4f18\u9c9c\u7684\u5931\u8d25\u6848\u4f8b\uff0c\u53ef\u4ee5\u53d1\u73b0\u4e09\u4e2a\u5173\u952e\u95ee\u9898\u60ac\u800c\u672a\u51b3\uff0c\u524d\u7f6e\u4ed3\u524d\u671f\u6295\u5165\u8f83\u5927\uff0c\u4ee5\u751f\u9c9c\u4e3a\u4e3b\u8981\u54c1\u7c7b\u7684\u5546\u54c1\u635f\u8017\u9ad8\u6bdb\u5229\u4f4e\uff0c\u6210\u672c\u9ad8\u4f01\u4e14\u53ea\u80fd\u901a\u8fc7\u9ad8\u5ea6\u4f9d\u8d56\u89c4\u6a21\u5316\u6765\u964d\u4f4e\u3002\u800c\u5bf9\u89c4\u6a21\u6548\u5e94\u62d3\u5c55\u7684\u8fc7\u5ea6\u5173\u6ce8\uff0c\u81f4\u4f7f\u521d\u4ee3\u751f\u9c9c\u7535\u5546\u5e73\u53f0\u4eec\u5ffd\u7565\u4e86\u5bf9\u5546\u54c1\u4f9b\u5e94\u94fe\u3001\u5546\u54c1\u635f\u8017\u964d\u4f4e\u3001\u5c65\u7ea6\u6548\u7387\u63d0\u5347\u7684\u601d\u8003\u3002<\/p>\n

\u76f4\u5230\u884c\u4e1a\u5782\u5371\u4e4b\u9645\uff0c\u53ee\u549a\u4e70\u83dc\u3001\u6734\u6734\u8d85\u5e02\u3001\u5c0f\u8c61\u8d85\u5e02\u7b49\u751f\u9c9c\u7535\u5546\u624d\u610f\u8bc6\u5230\u201c\u9ad8\u6548\u7ecf\u8425\u201d\u7684\u91cd\u8981\u6027\uff0c\u5e76\u901a\u8fc7\u8c03\u6574\u7ecf\u8425\u7b56\u7565\uff0c\u9010\u6b65\u6253\u51fa\u5dee\u5f02\u5316\u3002<\/p>\n

\u4ee5\u53ee\u549a\u4e70\u83dc\u4e3a\u4f8b\uff0c\u76f8\u8f83\u4e8e\u6bcf\u65e5\u4f18\u9c9c\uff0c\u5176\u5dee\u5f02\u5316\u80fd\u529b\u4e3b\u8981\u6765\u81ea\u4e8e\u975e\u6807\u54c1\u751f\u9c9c\u4e1a\u52a1\u7684\u5f3a\u52bf\u7ecf\u8425\u3002<\/p>\n

\u9664\u4e86\u751f\u9c9c\u5916\uff0c\u53ee\u549a\u4e70\u83dc\u662f\u5728\u4e1a\u5185\u8f83\u65e9\u5f00\u59cb\u505a\u81ea\u6709\u54c1\u724c\u7684\u4f01\u4e1a\u4e4b\u4e00\uff0c\u901a\u8fc7\u81ea\u6709\u54c1\u724c\u4e1a\u52a1\u6574\u5408\u4f9b\u5e94\u94fe\uff0c\u9010\u6b65\u6253\u51fa\u4e86\u5dee\u5f02\u5316\u3002<\/p>\n

\u6839\u636e\u5176\u6700\u65b02024\u5e74\u4e8c\u5b63\u5ea6\u8d22\u62a5\u663e\u793a\uff0c\u7b2c\u4e8c\u5b63\u5ea6\u53ee\u549a\u4e70\u83dc\u5b9e\u73b0\u8425\u653656\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f15.7%\uff1bGMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff0962.2\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f16.8%\u3002\u5728Non-GAAP\uff08\u975e\u7f8e\u56fd\u901a\u7528\u4f1a\u8ba1\u51c6\u5219\uff09\u6807\u51c6\u4e0b\uff0c\u51c0\u5229\u6da61.03\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f\u8fd113\u500d\u3002<\/p>\n

\u4e8c\u5b63\u5ea6\u51c0\u5229\u6da6\u66b4\u6da8\u80cc\u540e\u5f97\u76ca\u4e8e\u53ee\u549a\u4e70\u83dc\u7528\u6237\u89c4\u6a21\u548c\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\u7684\u540c\u6b65\u63d0\u5347\u3002\u636e\u4e1a\u7ee9\u4f1a\u62ab\u9732\uff0c\u8be5\u5b63\u5ea6\u53ee\u549a\u4e70\u83dc\u6708\u5747\u4e0b\u5355\u7528\u6237\u6570\u7ea6730\u4e07\uff0c\u540c\u6bd4\u63d0\u534711.7%\uff1b\u6bcf\u7528\u6237\u6708\u5747\u6536\u5165\u8f83\u53bb\u5e74\u540c\u671f\u63d0\u53476%\uff0c\u5176\u4e2d\u6765\u81ea\u4f1a\u5458\u7684\u6708\u5747\u6536\u5165\u8fbe\u5230500\u5143\u4ee5\u4e0a\u3002<\/p>\n

\u6b64\u5916\uff0c\u5546\u54c1\u54c1\u7c7b\u589e\u957f\u4e5f\u52a9\u529b\u4e86\u5176\u4e1a\u7ee9\u63d0\u5347\u3002\u4e8c\u5b63\u5ea6\uff0c\u53ee\u549a\u4e70\u83dc\u5728\u6c5f\u6d59\u6caa\u5730\u533a\u7684\u4ed3\u5747\u65e5\u5747SKU\u6570\u91cf\u540c\u6bd4\u63d0\u5347\u4e86\u7ea620\uff05\u3002<\/p>\n

\u5728\u65b0\u4e00\u4ee3\u524d\u7f6e\u4ed3\u6a21\u5f0f\u63a2\u7d22\u4e2d\uff0c\u53e6\u4e00\u5bb6\u4f7c\u4f7c\u8005\u662f\u5c71\u59c6\u8d85\u5e02\uff0c\u5c71\u59c6\u8d85\u5e02\u5728\u524d\u7f6e\u4ed3\u6a21\u5f0f\u63a2\u7d22\u4e2d\u5c55\u73b0\u7684\u5f3a\u5927\u7ade\u4e89\u529b\u5728\u4e8e\uff0c\u5176\u6781\u5f3a\u7684\u5546\u54c1\u80fd\u529b\u548c\u9ad8\u590d\u8d2d\u7387\u3002<\/p>\n

\u65e9\u57282017\u5e74\uff0c\u5c71\u59c6\u5c31\u5df2\u7ecf\u5f00\u59cb\u5728\u6df1\u5733\u5c1d\u8bd5\u5efa\u4ed3\uff0c\u8bd5\u884c\u201c\u4e00\u5c0f\u65f6\u8fbe\u201d\u7684\u670d\u52a1\u3002\u53d1\u5c55\u81f3\u4eca\uff0c\u5f53\u524d\u5c71\u59c6\u7684\u524d\u7f6e\u4ed3\u7ea6\u4e3a500\u4e2a\uff0c\u4e3b\u8981\u662f\u5468\u8fb96\u516c\u91cc\u63d0\u4f9b\u201c\u6ee199\u5143\u5305\u90ae\uff0c\u4e00\u5c0f\u65f6\u6781\u901f\u8fbe\u201d\u670d\u52a1\u3002<\/p>\n

\u6709\u6570\u636e\u663e\u793a\uff0c\u5c71\u59c6\u524d\u7f6e\u4ed3\u7684\u5ba2\u5355\u4ef7\u8fbe\u5230\u4e86230\u5143\u3002<\/p>\n

\u6839\u636e\u5c71\u59c6\u6bcd\u516c\u53f8\u6c83\u5c14\u739b2024\u8d22\u5e74\u8d22\u62a5\uff0c2024\u8d22\u5e74\u5c71\u59c6\u6bcd\u516c\u53f8\u6c83\u5c14\u739b\u4e2d\u56fd\u7684\u51c0\u9500\u552e\u989d\u7ea6\u4e3a179\u4ebf\u7f8e\u5143\uff08\u7ea6\u5408\u4eba\u6c11\u5e011287.33\u4ebf\u5143\uff09\uff0c2024\u5e74\u4e0a\u534a\u5e74\uff0c\u5c71\u59c6\u4e2d\u56fd\u7ebf\u4e0a\u9500\u552e\u7684\u540c\u6bd4\u589e\u5e45\u8fbe\u523029%\uff0c\u5360\u603b\u9500\u552e\u6bd4\u91cd\u768450%\u5de6\u53f3\u3002<\/p>\n

\u524d\u7f6e\u4ed3\u6a21\u5f0f\u7ed9\u5c71\u59c6\u5e26\u6765\u4e86\u66f4\u591a\u8ba2\u5355\u7684\u540c\u65f6\uff0c\u4e5f\u4e3a\u5176\u63d0\u9ad8\u4e86\u6d88\u8d39\u4f53\u9a8c\u548c\u5fe0\u8bda\u5ea6\u3002\u5c71\u59c6\u76f8\u5173\u4eba\u5458\u66fe\u8868\u793a\uff0c\u524d\u7f6e\u4ed3\u4e0d\u662f\u76ee\u7684\uff0c\u800c\u662f\u9ecf\u4f4f\u4f1a\u5458\u7684\u624b\u6bb5\u3002\u5c71\u59c6\u4ed3\u5185\u4e3b\u8981\u662f\u751f\u6d3b\u5fc5\u9700\u54c1\uff0c\u8d2d\u4e70\u9891\u6b21\u8f83\u9ad8\uff0c\u80fd\u5927\u5e45\u63d0\u5347\u524d\u7f6e\u4ed3\u590d\u8d2d\u7387\u3002\u5c71\u59c6\u524d\u7f6e\u4ed3\u901a\u5e38\u9009\u5740\u5728\u4f1a\u5458\u548c\u6f5c\u5728\u4f1a\u5458\u76f8\u5bf9\u96c6\u4e2d\u7684\u5730\u65b9\uff0c\u9762\u79ef\u7ea6200-300\u5e73\u65b9\u7c73\uff0c\u54c1\u7c7b\u96c6\u4e2d\u5728\u751f\u9c9c\u3001\u98df\u54c1\u3001\u7eb8\u5c3f\u88e4\u7b49\uff0c\u53ef\u4ee5\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b1\u5c0f\u65f6\u5230\u5bb6\u7684\u914d\u9001\u670d\u52a1\u3002\u6b64\u524d\u6709\u5a92\u4f53\u62a5\u9053\u79f0\uff0c2023\u5e74\u5c71\u59c6\u5728\u5168\u56fd25\u4e2a\u57ce\u5e02\u62e5\u6709500\u4e2a\u4ed3\uff0c\u5e73\u5747\u6bcf\u4e2a\u95e8\u5e97\u90fd\u5bf9\u5e94\u774010\u4e2a\u4ed3\u3002<\/p>\n

3\u3001\u201c\u4e07\u4ebf\u7ea7\u5e02\u573a\u201d\u524d\u7f6e\u4ed3\uff0c\u60f3\u8c61\u7a7a\u95f4\u8fd8\u5728\u6301\u7eed\u52a0\u5927<\/strong><\/p>\n

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