{"id":121604,"date":"2024-07-28T15:04:50","date_gmt":"2024-07-28T07:04:50","guid":{"rendered":"https:\/\/www.growthhk.cn\/cgo\/121604.html"},"modified":"2024-07-28T15:04:50","modified_gmt":"2024-07-28T07:04:50","slug":"%e6%88%98%e7%95%a5%e5%88%86%e6%9e%90%e6%a8%a1%e5%9e%8b%e8%a7%a3%e8%af%bb-%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8%e5%ae%89%e7%b4%a2%e5%a4%ab%e7%9f%a9%e9%98%b5ansoff-matrix%e5%88%b6","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/121604.html","title":{"rendered":"\u6218\u7565\u5206\u6790\u6a21\u578b\u89e3\u8bfb\u2014\u2014\u5982\u4f55\u5229\u7528\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u5236\u5b9a\u4ea7\u54c1\u5e02\u573a\u7ec4\u5408\u589e\u957f\u6218\u7565"},"content":{"rendered":"<section data-role=\"outer\">\n<section>\n<section data-role=\"outer\">\n<section data-role=\"paragraph\">\u4f5c\u8005\uff1a\u9648\u58d5\u00a0\u5982\u9700\u8f6c\u8f7d\u672c\u53f7\u5185\u5bb9\u8bf7\u5728\u6587\u7ae0\u7559\u8a00\uff0c\u6216\u5bf9\u8bdd\u6846\u56de\u590d\u8f6c\u8f7d\u8054\u7cfb\u5c0f\u7f16<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<p>\u4f01\u4e1a\u7684\u5e02\u573a-\u4ea7\u54c1\u662f\u6218\u7565\u5546\u4e1a\u6210\u529f\u7684\u8d77\u70b9\uff0c\u4e3a\u6b64\u4f01\u4e1a\u9700\u8981\u6df1\u5165\u8c03\u7814\u540e\u8ba4\u771f\u601d\u8003\uff0c\u627e\u51fa\u81ea\u5df1\u53ef\u4ee5\u5927\u5c55\u62f3\u811a\u7684\u5e02\u573a\u5e76\u660e\u786e\u81ea\u8eab\u5e94\u8be5\u4e14\u6709\u80fd\u529b\u63d0\u4f9b\u7684\u4ea7\u54c1\u3002\u9488\u5bf9\u8fd9\u4e00\u5b9e\u8df5\u8fc7\u7a0b\uff0c\u7ba1\u7406\u5b66\u548c\u5e02\u573a\u8425\u9500\u7684\u5b66\u8005\u4eec\u603b\u7ed3\u4e86\u4e00\u4e9b\u6a21\u578b\u5de5\u5177\uff0c\u5178\u578b\u7684\u5982SWOT\u3001STP\u3001<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%ae%89%e7%b4%a2%e5%a4%ab%e7%9f%a9%e9%98%b5\" title=\"\u5b89\u7d22\u592b\u77e9\u9635\" target=\"_blank\">\u5b89\u7d22\u592b\u77e9\u9635<\/a><\/span>Ansoff\u00a0Matrix\u3001\u6ce2\u58eb\u987f\u77e9\u9635BCG Matrix\u7b49\u3002<\/p>\n<section>\u6b64\u524d\uff0c\u7b14\u8005\u5df2\u4e13\u95e8\u64b0\u6587\u89e3\u8bfb\u4e86STP\u5982\u4f55\u5e94\u7528\u5728\u6218\u7565\u7565\u5236\u5b9a\u548c\u5e02\u573a\u8425\u9500\u7684\u5177\u4f53\u5de5\u4f5c\u5b9e\u8df5\u4e4b\u4e2d\uff0c\u5177\u4f53\u53ef\u89c1\u5386\u53f2\u6587\u7ae0\uff1a<a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247484664&amp;idx=1&amp;sn=9e53d356989721fee06f487cd5f33ec3&amp;chksm=e8b167e0dfc6eef699984788de32d369d047f80512cad60caa72be82fac1a2d0cb2c9e1dcf95&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u300aSTP\u7406\u8bba\u5728\u6d88\u8d39\u9700\u6c42\u4e2a\u6027\u5316\u65f6\u4ee3\u7684\u5e94\u7528\u300b<\/a>\u3002<\/section>\n<section>\u4eca\u5929\uff0c\u6211\u4eec\u6765\u8c08\u4e00\u8c08\u5982\u4f55\u5229\u7528\u5b89\u7d22\u592b\u77e9\u9635Ansoff\u00a0Matrix\u5236\u5b9a\u4ea7\u54c1\u5e02\u573a\u7ec4\u5408<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e6%88%98%e7%95%a5\" title=\"\u589e\u957f\u6218\u7565\" target=\"_blank\">\u589e\u957f\u6218\u7565<\/a><\/span>\u3002<\/section>\n<section><\/section>\n<p class=\"js_darkmode__15\"><strong><strong class=\"js_darkmode__19\"><em><strong class=\"js_darkmode__21\">\u4e00\u3001\u4ec0\u4e48\u662f\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\uff1f<\/strong><\/em><\/strong><\/strong><\/p>\n<section><\/section>\n<section>\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u662f\u4e00\u79cd\u6218\u7565\u89c4\u5212\u5de5\u5177\uff0c\u5b83\u5e2e\u52a9\u7ec4\u7ec7\u8bc4\u4f30\u5176\u4ea7\u54c1\u4ee5\u53ca\u5e02\u573a\u65b9\u5411\uff0c\u4ece\u800c\u5236\u5b9a\u672a\u6765\u7684\u53d1\u5c55\u7b56\u7565\u3002\u5b83\u662f\u7531\u7f8e\u56fd\u7ba1\u7406\u5b66\u5bb6\u4f0a\u6208\u5c14\u00b7\u5b89\u7d22\u592b\uff08Igor Ansoff\uff09\u4e8e1957\u5e74\u63d0\u51fa\u7684\u3002<\/section>\n<section>\u5f53\u65f6\uff0c\u5b89\u7d22\u592b\u6b63\u5728\u7814\u7a76\u4f01\u4e1a\u7684\u589e\u957f\u6218\u7565\uff0c\u4ed6\u53d1\u73b0\u8bb8\u591a\u4f01\u4e1a\u5728\u5236\u5b9a\u589e\u957f\u7b56\u7565\u65f6\u7f3a\u4e4f\u7cfb\u7edf\u7684\u65b9\u6cd5\u3002\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u5b89\u7d22\u592b\u535a\u58eb\u5f00\u53d1\u4e86\u4e00\u79cd\u540d\u4e3a\u201c\u4ea7\u54c1\/\u5e02\u573a\u589e\u957f\u77e9\u9635\u201d\u7684\u5de5\u5177\uff0c\u540e\u6765\u88ab\u5e7f\u6cdb\u79f0\u4e3a\u201c\u5b89\u7d22\u592b\u77e9\u9635\u201d\u3002\u81ea\u90a3\u65f6\u4ee5\u6765\uff0c\u5b89\u7d22\u592b\u77e9\u9635\u5df2\u7ecf\u6210\u4e3a\u5546\u4e1a\u5206\u6790\u4e2d\u6700\u5e7f\u6cdb\u5e94\u7528\u7684\u8425\u9500\u5206\u6790\u5de5\u5177\u4e4b\u4e00\u3002<\/section>\n<section>\u5982\u4e0b\u56fe\uff0c\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u662f\u4e00\u4e2a\u4e8c\u7ef4\u77e9\u9635\uff0c\u7531\u4e24\u4e2a\u7ef4\u5ea6\u7ec4\u6210\uff1a\u4ea7\u54c1\u548c\u5e02\u573a\u3002<\/section>\n<section>\u77e9\u9635\u7684\u6a2a\u5411\u8868\u793a\u4ea7\u54c1\u7684\u73b0\u6709\u72b6\u6001\u548c\u65b0\u72b6\u6001\uff0c\u7eb5\u5411\u5219\u8868\u793a\u5e02\u573a\u6216\u5ba2\u6237\u7fa4\u7684\u73b0\u6709\u72b6\u6001\u548c\u65b0\u72b6\u6001\u3002<\/section>\n<p><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/172215004733a33e26e65c2cbc.jpg\" data-imgfileid=\"100004736\" data-ratio=\"0.9055555555555556\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" \/><\/p>\n<section>\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u76f4\u6307\u4e00\u4e2a\u76ee\u7684\uff1a\u589e\u957f\u3002<\/section>\n<section>\u56e0\u6b64\uff0c\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u662f\u4e00\u4e2a\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u786e\u5b9a\u589e\u957f\u8def\u5f84\u7684\u6218\u7565\u5de5\u5177\uff0c\u5b83\u7740\u773c\u7684\u6838\u5fc3\u95ee\u9898\u662f\uff1a\u589e\u957f\u7684\u6765\u6e90\u662f\u4ec0\u4e48\uff1f\u4f01\u4e1a\u5e94\u8be5\u5728\u54ea\u91cc\u5bfb\u6c42\u589e\u957f\uff1f<\/section>\n<section>\u4f01\u4e1a\u5e94\u8be5\u4e13\u6ce8\u4e8e\u73b0\u6709\u4ea7\u54c1\uff0c\u9f13\u52b1\u73b0\u6709\u987e\u5ba2\u589e\u52a0\u8d2d\u4e70\u91cf\uff0c\u8fd8\u662f\u5e94\u8be5\u5f00\u62d3\u65b0\u7684\u987e\u5ba2\u7fa4\u4f53\uff1f<\/section>\n<section>\u4f01\u4e1a\u662f\u5426\u9700\u8981\u5f00\u53d1\u65b0\u4ea7\u54c1\u6765\u5438\u5f15\u73b0\u6709\u987e\u5ba2\uff0c\u6291\u6216\u662f\u4e3a\u4e86\u5438\u5f15\u65b0\u987e\u5ba2\u800c\u8fdb\u884c\u4ea7\u54c1\u521b\u65b0\uff1f<\/section>\n<section>\u5f52\u6839\u7ed3\u5e95\uff0c\u95ee\u9898\u7684\u5173\u952e\u5728\u4e8e\uff1a\u662f\u9009\u62e9\u65b0\u4ea7\u54c1\u8fd8\u662f\u65b0\u76ee\u6807\u4eba\u7fa4\uff1f<\/section>\n<section>\u56e0\u6b64\uff0c\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u7531\u4e24\u4e2a\u6838\u5fc3\u7ef4\u5ea6\u6784\u6210\uff1a\u6a2a\u8f74\u7684\u4ea7\u54c1\u548c\u7ad6\u8f74\u7684\u5e02\u573a\u3002<\/section>\n<section>\u4e3a\u4ec0\u4e48\u8981\u9009\u62e9\u8fd9\u4e24\u4e2a\u7ef4\u5ea6\u5462\uff1f<\/section>\n<section>\u4ea7\u54c1\u662f\u4f60\u80fd\u591f\u76f4\u63a5\u5f71\u54cd\u548c\u63a7\u5236\u7684\u56e0\u7d20\uff0c\u800c\u5e02\u573a\u5219\u662f\u4f60\u5fc5\u987b\u9002\u5e94\u548c\u54cd\u5e94\u7684\u5916\u90e8\u73af\u5883\u3002<\/section>\n<section>\u4ea7\u54c1\u4ee3\u8868\u4e86\u4f01\u4e1a\u7684\u5185\u90e8\u80fd\u529b\uff0c\u800c\u5e02\u573a\u5219\u53cd\u6620\u4e86\u5916\u90e8\u73af\u5883\u7684\u6311\u6218\u548c\u673a\u9047\u3002<\/section>\n<section>\u5728\u5236\u5b9a\u6218\u7565\u65f6\uff0c\u4e86\u89e3\u81ea\u5df1\u7684\u80fd\u529b\u548c\u5c40\u9650\u81f3\u5173\u91cd\u8981\u3002<\/section>\n<section>\u4ee5\u201c\u53ef\u63a7\u201d\uff08\u4ea7\u54c1\uff09\u5bf9\u5e94\u201c\u4e0d\u53ef\u63a7\u201d\uff08\u5e02\u573a\uff09\u7684\u65b9\u5f0f\u63a8\u5bfc\u51fa\u7684\u5bf9\u7b56\uff0c\u624d\u80fd\u6210\u4e3a\u6709\u6839\u636e\u7684\u6218\u7565\u89c4\u5212\u3002<\/section>\n<section>\u8fd9\u79cd\u7b56\u7565\u5236\u5b9a\u65b9\u6cd5\u8981\u6c42\u4f01\u4e1a\u65e2\u8981\u4e86\u89e3\u81ea\u5df1\uff08\u4ea7\u54c1\uff09\uff0c\u4e5f\u8981\u4e86\u89e3\u5e02\u573a\uff08\u5916\u90e8\u73af\u5883\uff09\uff0c\u8fd9\u6837\u624d\u80fd\u5236\u5b9a\u51fa\u5207\u5b9e\u53ef\u884c\u7684\u589e\u957f\u7b56\u7565\u3002<\/section>\n<section>\u00a0<\/section>\n<p class=\"js_darkmode__15\"><strong><strong class=\"js_darkmode__17\"><em>\u4e8c\u3001\u00a0<\/em><\/strong><strong class=\"js_darkmode__19\"><em><strong class=\"js_darkmode__21\">\u5982\u4f55\u4f7f\u7528\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matricx\uff1f<\/strong><\/em><\/strong><\/strong><\/p>\n<section>\u53ef\u4ee5\u770b\u5230\uff0c\u5b89\u7d22\u592b\u77e9\u9635Ansoff\u00a0Matrix\u4e2d\u7531\u6a2a\u8f74\u7684\u4ea7\u54c1\u548c\u7ad6\u8f74\u7684\u5e02\u573a\u56f4\u6210\u4e864\u4e2a\u8c61\u9650\uff1a<\/section>\n<section>1\u3001\u5e02\u573a\u6e17\u900fMarket Penetration\uff1a\u73b0\u6709\u4ea7\u54c1+\u73b0\u6709\u5e02\u573a<\/section>\n<section>2\u3001\u5e02\u573a\u5f00\u53d1Market Development\uff1a\u73b0\u6709\u4ea7\u54c1+\u65b0\u5e02\u573a<\/section>\n<section>3\u3001\u4ea7\u54c1\u62d3\u5c55Product Development\uff1a\u65b0\u4ea7\u54c1+\u73b0\u6709\u5e02\u573a<\/section>\n<section>4\u3001\u591a\u5143\u5316\u7ecf\u8425Diversification\uff1a\u65b0\u4ea7\u54c1+\u65b0\u5e02\u573a<\/section>\n<section>\u8fd9\u56db\u4e2a\u8c61\u9650\u5c31\u662f\u4f01\u4e1a\u53ef\u91c7\u53d6\u7684\u4ea7\u54c1-\u5e02\u573a\u7ec4\u5408\u589e\u957f\u6218\u7565\u3002<\/section>\n<section>\u540c\u65f6\uff0c\u6211\u4eec\u8981\u770b\u5230\u65e0\u8bba\u5f00\u5c55\u65b0\u4ea7\u54c1\u8fd8\u662f\u8fdb\u5165\u65b0\u5e02\u573a\uff0c\u5e26\u6765\u4e86\u66f4\u591a\u7684\u4e0d\u786e\u5b9a\u6027\uff0c\u8fd9\u5bf9\u4f01\u4e1a\u7684\u7ecf\u8425\u6765\u8bf4\u610f\u5473\u7740\u98ce\u9669\u7684\u589e\u52a0\u3002<\/section>\n<section>\u4e0b\u9762\uff0c\u7b14\u8005\u9488\u5bf9\u8fd9\u56db\u4e2a\u8c61\u9650\u4ee3\u8868\u7684\u589e\u957f\u6218\u7565\u5177\u4f53\u5206\u6790\u89e3\u8bfb\uff0c\u5e76\u4ee5\u661f\u5df4\u514b\u4f5c\u4e3a\u6848\u4f8b\u8fdb\u884c\u8bf4\u660e\u3002<\/section>\n<section><\/section>\n<section><strong>1\u3001\u5e02\u573a\u6e17\u900fMarket Penetration<\/strong><\/section>\n<section>\u8fd9\u79cd\u6218\u7565\u4e0d\u6d89\u53ca\u6269\u5c55\u4ea7\u54c1\u7ebf\u6216\u5bfb\u627e\u65b0\u7684\u5e02\u573a\uff0c\u800c\u662f\u4e13\u6ce8\u4e8e\u73b0\u6709\u5e02\u573a\u6765\u6269\u5927\u73b0\u6709\u4ea7\u54c1\u7684\u5e02\u573a\u5360\u6709\u7387\u3002\u8fd9\u79cd\u6218\u7565\u98ce\u9669\u8f83\u4f4e\uff0c\u4e14\u901a\u5e38\u80fd\u8fc5\u901f\u89c1\u5230\u6210\u6548\u3002<\/section>\n<section>\u8981\u843d\u5730\u8fd9\u4e00\u6218\u7565\uff0c\u53ef\u4ee5\u901a\u8fc7\u4e89\u53d6\u66f4\u591a\u5ba2\u6237\u3001\u9f13\u52b1\u73b0\u6709\u5ba2\u6237\u589e\u52a0\u8d2d\u4e70\u6765\u8fdb\u884c\uff0c\u4e3a\u6b64\u53ef\u91c7\u53d6\u4e0b\u5e38\u89c1\u7684\u6218\u672f\uff1a<\/section>\n<ul class=\" list-paddingleft-2\">\n<li><strong>\u4fc3\u9500\u5438\u5f15\u5ba2\u6237\u8d2d\u4e70\uff1a<\/strong>\u964d\u4f4e\u5546\u54c1\u4ef7\u683c\u3001\u5e7f\u544a\u5ba3\u4f20\u3001\u4e70\u8d60\u7b49\u4fc3\u9500\u624b\u6bb5\uff0c\u5438\u5f15\u66f4\u591a\u5ba2\u6237\u7684\u8d2d\u4e70\u548c\u5ba2\u6237\u7684\u66f4\u591a\u8d2d\u4e70\u3002<\/li>\n<li><strong>\u6269\u5927\u9500\u552e\u6e20\u9053\uff1a<\/strong>\u589e\u52a0\u7ebf\u4e0b\u9500\u552e\u7f51\u70b9\u3001\u8986\u76d6\u4e0d\u540c\u7ebf\u4e0a\u5e73\u53f0\u3001\u589e\u52a0\u9500\u552e\u65f6\u95f4\uff0c\u4ee5\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684\u6d88\u8d39\u7fa4\u4f53\u3002<\/li>\n<li>\n<section><strong>\u4fc3\u9500\u548c\u670d\u52a1\u63d0\u5347\uff1a<\/strong>\u91c7\u53d6\u5176\u4ed6\u4fc3\u9500\u624b\u6bb5\u6216\u63d0\u5347\u670d\u52a1\u8d28\u91cf\u6765\u5438\u5f15\u6d88\u8d39\u8005\u6539\u53d8\u54c1\u724c\u504f\u597d\u3002<\/section>\n<\/li>\n<li>\n<section><strong>\u8425\u9500\u5f71\u54cd\u5ba2\u6237\u6539\u53d8\u4f7f\u7528\u4e60\u60ef<\/strong>\uff1a\u5982\u901a\u8fc7\u589e\u52a0\u4f7f\u7528\u9891\u6b21\u6765\u589e\u52a0\u8d2d\u4e70\u91cf\uff0c\u636e\u8bf4\u4e00\u5929\u5237\u4e24\u6b21\u7259\u5c31\u662f\u7259\u818f\u54c1\u724c\u8425\u9500\u5f71\u54cd\u7684\u7ed3\u679c\u3002<\/section>\n<\/li>\n<li>\n<section><strong>\u6536\u8d2d\u7ade\u4e89\u5bf9\u624b\uff1a<\/strong>\u5fc5\u8981\u65f6\uff0c\u53ef\u4ee5\u6536\u8d2d\u76f8\u540c\u7684\u5e02\u573a\u4e2d\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u628a\u4ed6\u4eec\u7684\u5ba2\u6237\u8f6c\u53d8\u4e3a\u81ea\u5df1\u7684\u5ba2\u6237\u3002<\/section>\n<\/li>\n<\/ul>\n<section>\u201c\u5e02\u573a\u6e17\u900f\u201d\u662f\u6211\u4eec\u5927\u5bb6\u6700\u4e3a\u719f\u6089\u7684\u589e\u957f\u7b56\u7565\uff0c\u5c31\u662f\u54c1\u724c\u5728\u5f53\u4e0b\u5e02\u573a\u594b\u529b\u529b\u201c\u5377\u201d\u6765\u8d62\u5f97\u5ba2\u6237\u589e\u52a0\u8d2d\u4e70\u6216\u8005\u62a2\u593a\u7ade\u4e89\u5bf9\u624b\u7684\u5ba2\u6237\u3002<\/section>\n<section>\u00a0<\/section>\n<section><strong>2\u3001\u5e02\u573a\u5f00\u53d1Market Development<\/strong><\/section>\n<section>\u5e02\u573a\u5f00\u53d1\u6218\u7565\u662f\u6307\u5c06\u73b0\u6709\u4ea7\u54c1\u5411\u65b0\u7684\u5e02\u573a\u6216\u3002\u8fd9\u79cd\u6218\u7565\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u6269\u5c55\u5176\u4e1a\u52a1\u8303\u56f4\uff0c\u5e76\u5bfb\u627e\u65b0\u7684\u589e\u957f\u70b9\u3002\u76f8\u6bd4\u4e8e\u5e02\u573a\u6e17\u900f\uff0c\u5e02\u65b0\u7684\u5ba2\u6237\u7fa4\u4f53\u9500\u552e\u573a\u5f00\u53d1\u6218\u7565\u901a\u5e38\u6d89\u53ca\u66f4\u9ad8\u7684\u98ce\u9669\uff0c\u56e0\u4e3a\u5b83\u8981\u6c42\u4f01\u4e1a\u8fdb\u5165\u672a\u77e5\u7684\u5e02\u573a\u3002<\/section>\n<section>\u5e02\u573a\u5f00\u53d1\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u53ef\u80fd\u4f1a\u5bf9\u54c1\u724c\u5b9a\u4f4d\u548c\u9500\u552e\u65b9\u6cd5\u8fdb\u884c\uff0c\u4f46\u4ea7\u54c1\u672c\u8eab\u5219\u4e0d\u5fc5\u6539\u53d8\uff0c\u4e3a\u6b64\u4f01\u4e1a\u53ef\u4ee5\u91c7\u53d6\u4ee5\u4e0b\u5e38\u89c1\u7684\u6218\u672f\uff1a<\/section>\n<ul class=\" list-paddingleft-2\">\n<li>\n<section><strong>\u4f7f\u7528\u65b0\u6e20\u9053\u63a5\u89e6\u65b0\u5ba2\u7fa4\uff1a<\/strong>\u8fc7\u53bb\u53d7\u9650\u4e8e\u6e20\u9053\u96be\u4ee5\u5411\u7279\u5b9a\u4eba\u7fa4\u9500\u552e\uff0c\u800c\u65b0\u7684\u6e20\u9053\u80fd\u591f\u6709\u6548\u89e6\u8fbe\uff0c\u5982\u901a\u8fc7\u624b\u673a\u793e\u4ea4App\u6765\u63a5\u89e6\u5e74\u8f7b\u4eba\u7fa4\u4f53\u3002<\/section>\n<\/li>\n<li>\n<section><strong>\u627e\u5230\u4ea7\u54c1\u7684\u65b0\u7528\u9014\u4ee5\u5f00\u53d1\u65b0\u7684\u7ec6\u5206\u5ba2\u7fa4\uff1a<\/strong>\u627e\u5230\u8001\u4ea7\u54c1\u6ee1\u8db3\u65b0\u7ec6\u5206\u5ba2\u7fa4\u7684\u9700\u6c42\u7684\u7528\u9014\uff0c\u4f8b\u5982\u4f1f\u54e5\u6700\u65e9\u662f\u4f5c\u4e3a\u4e00\u4e2a\u7528\u4e8e\u6cbb\u7597\u5fc3\u8840\u7ba1\u75be\u75c5\uff0c\u540e\u6765\u5374\u88ab\u627e\u5230\u4e86\u5e2e\u52a9\u7537\u6027\u4fdd\u6301\u96c4\u98ce\u7684\u6548\u7528\u3002<\/section>\n<\/li>\n<li>\n<section><strong>\u8fdb\u5165\u65b0\u7684\u56fd\u5185\u5e02\u573a(\u533a\u57df\u6269\u5f20)\uff1a<\/strong>\u5728\u8fc7\u53bb\u672a\u80fd\u9500\u552e\u6e20\u9053\u672a\u80fd\u8986\u76d6\u7684\u56fd\u5185\u533a\u57df\u94fa\u8bbe\u6e20\u9053\uff0c\u5411\u8fd9\u4e9b\u533a\u57df\u5e02\u573a\u7684\u5ba2\u6237\u9500\u552e\u3002<\/section>\n<\/li>\n<li>\n<section><strong>\u8fdb\u5165\u56fd\u5916\u5e02\u573a(\u56fd\u9645\u6269\u5f20)\uff1a<\/strong>\u5bf9\u4e8e\u8fc7\u53bb\u957f\u671f\u805a\u7126\u56fd\u5185\u5e02\u573a\u7684\u54c1\u6765\u6765\u9996\uff0c\u8fdb\u5165\u56fd\u5916\u5e02\u573a\u9500\u552e\u73b0\u6709\u4ea7\u54c1\u80fd\u591f\u83b7\u5f97\u989d\u5916\u7684\u4e1a\u7ee9\u589e\u957f\u3002<\/section>\n<\/li>\n<\/ul>\n<section>\u5c3d\u7ba1\u5f00\u53d1\u65b0\u5e02\u573a\u9700\u8981\u5728\u5e02\u573a\u8c03\u7814\u3001\u54c1\u724c\u6253\u9020\u3001\u9500\u552e\u6e20\u9053\u3001\u8425\u9500\u63a8\u5e7f\u7b49\u65b9\u9762\u52a0\u5927\u6295\u5165\uff0c\u4f1a\u589e\u52a0\u4f01\u4e1a\u7684\u7ecf\u8425\u98ce\u9669\uff0c\u4f46\u5982\u5982\u6218\u7565\u80fd\u6210\u529f\u843d\u5730\uff0c\u5c06\u5e26\u6765\u5feb\u901f\u5927\u5e45\u7684\u4e1a\u7ee9\u589e\u957f\u3002<\/section>\n<section>\u00a0<\/section>\n<section><strong>3\u3001\u4ea7\u54c1\u62d3\u5c55Product Development<\/strong><\/section>\n<section>\u4ea7\u54c1\u62d3\u5c55\u6218\u7565\u662f\u6307\u5728\u73b0\u6709\u5e02\u573a\u4e0a\u63a8\u51fa\u65b0\u4ea7\u54c1\u6216\u6539\u8fdb\u73b0\u6709\u4ea7\u54c1\uff0c\u4ee5\u5438\u5f15\u73b0\u6709\u5ba2\u6237\u8d2d\u4e70\u5e76\u589e\u52a0\u6bcf\u4e2a\u5ba2\u6237\u7684\u5e73\u5747\u6d88\u8d39\u989d\uff0c\u6b64\u5916\u901a\u8fc7\u63d0\u4f9b\u65b0\u4ea7\u54c1\u53ef\u4ee5\u53d6\u60a6\u8001\u6d88\u8d39\u8005\uff0c\u589e\u52a0\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u7684\u7efc\u5408\u4ef7\u503c\uff0c\u4e5f\u6709\u52a9\u4e8e\u589e\u5f3a\u5176\u5bf9\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\u3002<\/section>\n<section>\u8fd9\u79cd\u6218\u7565\u901a\u5e38\u6d89\u53ca\u8f83\u9ad8\u7684\u7814\u53d1\u6210\u672c\u548c\u8f83\u957f\u7684\u65f6\u95f4\u5468\u671f\uff0c\u5c3d\u7ba1\u7ed9\u4f01\u4e1a\u7684\u7ecf\u8425\u5e26\u6765\u4e86\u538b\u529b\u548c\u98ce\u9669\uff0c\u4f46\u540c\u65f6\u4e5f\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u521b\u65b0\u7684\u673a\u4f1a\uff0c\u5e76\u6709\u52a9\u4e8e\u4fdd\u6301\u548c\u63d0\u5347\u7ade\u4e89\u529b\u3002<\/section>\n<section>\u843d\u5b9e\u8fd9\u4e00\u6218\u7565\u7684\u5e38\u89c1\u6218\u672f\u6709\uff1a<\/section>\n<ul class=\" list-paddingleft-2\">\n<li>\n<section><strong>\u7814\u53d1\u65b0\u4ea7\u54c1\uff1a<\/strong>\u5229\u7528\u6d88\u8d39\u8005\u6d1e\u5bdf\u548c\u8d8b\u52bf\u5206\u6790\u6765\u6307\u5bfc\u4ea7\u54c1\u7814\u53d1\u65b9\u5411\uff0c\u5f00\u53d1\u65b0\u4ea7\u54c1\u6216\u6539\u8fdb\u73b0\u6709\u4ea7\u54c1\uff0c\u4ee5\u6ee1\u8db3\u73b0\u6709\u5e02\u573a\u4e0a\u7684\u65b0\u9700\u6c42\u3002<\/section>\n<\/li>\n<li>\n<section><strong>\u589e\u52a0\u4ea7\u54c1\u7ebf\uff1a<\/strong>\u6269\u5c55\u4ea7\u54c1\u7cfb\u5217\uff0c\u63d0\u4f9b\u66f4\u591a\u6837\u5316\u7684\u9009\u62e9\u7ed9\u73b0\u6709\u5ba2\u6237\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u5bb6\u5496\u5561\u5e97\u53ea\u63d0\u4f9b\u5496\u5561\uff0c\u53ef\u4ee5\u589e\u52a0\u8336\u996e\u3001\u7cd5\u70b9\u6216\u5176\u4ed6\u5c0f\u5403\u3002<\/section>\n<\/li>\n<li>\n<section><strong>\u6280\u672f\/\u529f\u80fd\u521b\u65b0\uff1a<\/strong>\u5229\u7528\u65b0\u6280\u672f\u6539\u8fdb\u4ea7\u54c1\u6027\u80fd\u6216\u7528\u6237\u4f53\u9a8c\uff0c\u4f8b\u5982\uff0c\u4f7f\u7528\u66f4\u9ad8\u6548\u7684\u751f\u4ea7\u6280\u672f\u6216\u66f4\u73af\u4fdd\u7684\u6750\u6599\u3002<\/section>\n<\/li>\n<li>\n<section><strong>\u54c1\u724c\u5ef6\u4f38\uff1a<\/strong>\u5229\u7528\u5df2\u6709\u54c1\u724c\u7684\u5f71\u54cd\u529b\u63a8\u51fa\u76f8\u5173\u65b0\u4ea7\u54c1\uff0c\u5178\u578b\u7684\u5982\u5c0f\u7c73\uff0c\u4e0d\u4ec5\u5356\u624b\u673a\u8fd8\u552e\u5356\u624b\u673a\u58f3\u3001\u5145\u7535\u5b9d\u3001\u5c0f\u7c73\u624b\u8868\u7b49\u6570\u7801\u914d\u4ef6\u548c\u6570\u7801\u8bbe\u5907\u3002<\/section>\n<\/li>\n<\/ul>\n<section><\/section>\n<section><strong>4\u3001\u591a\u5143\u5316\u7ecf\u8425Diversification<\/strong><\/section>\n<section>\u591a\u5143\u5316\u7ecf\u8425\u6218\u7565\u662f\u6307\u9488\u5bf9\u65b0\u5e02\u573a\u5f00\u53d1\u65b0\u4ea7\u54c1\u9500\u552e\u3002\u8fd9\u79cd\u6218\u7565\u901a\u5e38\u6d89\u53ca\u6700\u9ad8\u7684\u98ce\u9669\uff0c\u56e0\u4e3a\u5b83\u8981\u6c42\u4f01\u4e1a\u5728\u4e0d\u719f\u6089\u7684\u4ea7\u54c1\u9886\u57df\u548c\u5e02\u573a\u4e2d\u7ade\u4e89\u3002\u7136\u800c\uff0c\u8fd9\u4e5f\u53ef\u80fd\u662f\u6700\u5177\u6f5c\u529b\u7684\u589e\u957f\u673a\u4f1a\u4e4b\u4e00\uff0c\u5c24\u5176\u662f\u5f53\u73b0\u6709\u5e02\u573a\u8d8b\u4e8e\u9971\u548c\u6216\u589e\u957f\u653e\u7f13\u65f6\u3002<\/section>\n<section>\u591a\u5143\u5316\u7ecf\u8425\u6218\u7565\u53ef\u4ee5\u6709\u4e24\u6761\u8def\u5f84\uff1a\u76f8\u5173\u591a\u5143\u5316\u548c\u65e0\u5173\u591a\u5143\u5316\u3002<\/section>\n<section>\u76f8\u5173\u591a\u5143\u5316\u662f\u6307\u4f01\u4e1a\u5f00\u53d1\u4e0e\u73b0\u6709\u4ea7\u54c1\u6216\u5e02\u573a\u76f8\u5173\u8054\u7684\u65b0\u4ea7\u54c1\u6216\u65b0\u5e02\u573a\u3002\u8fd9\u79cd\u7b56\u7565\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5229\u7528\u5176\u73b0\u6709\u7684\u8d44\u6e90\u3001\u6280\u672f\u548c\u54c1\u724c\u4f18\u52bf\uff0c\u51cf\u5c11\u8fdb\u5165\u65b0\u5e02\u573a\u6216\u5f00\u53d1\u65b0\u4ea7\u54c1\u7684\u98ce\u9669\u3002<\/section>\n<section>\u65e0\u5173\u591a\u5143\u5316\u6218\u7565\u662f\u6307\u4f01\u4e1a\u8fdb\u5165\u4e0e\u5f53\u524d\u4ea7\u4e1a\u548c\u5e02\u573a\u5747\u4e0d\u76f8\u5173\u7684\u9886\u57df\u7684\u6218\u7565\u3002\u5728\u8fd9\u79cd\u6218\u7565\u4e0b\uff0c\u73b0\u6709\u4e1a\u52a1\u548c\u65b0\u4ea7\u54c1\/\u5e02\u573a\u4e4b\u95f4\u6ca1\u6709\u660e\u663e\u7684\u534f\u540c\u6548\u5e94\uff0c\u5373\u4e0d\u5b58\u5728\u53ef\u4ee5\u76f8\u4e92\u652f\u6301\u6216\u5229\u7528\u7684\u8d44\u6e90\u3001\u6280\u672f\u548c\u5e02\u573a\u6e20\u9053\u7b49\u65b9\u9762\u7684\u8054\u7cfb\u3002<\/section>\n<section>\u800c\u5177\u4f53\u6765\u8bf4\uff0c\u843d\u5b9e\u591a\u5143\u5316\u7ecf\u8425\u6218\u7565\u7684\u5e38\u89c1\u6218\u672f\u5305\u62ec\uff1a<\/section>\n<section><strong>\u8fdb\u5165\u65b0\u884c\u4e1a\uff1a<\/strong>\u5229\u7528\u73b0\u6709\u7684\u6280\u672f\u548c\u54c1\u724c\u4f18\u52bf\u8fdb\u5165\u5b8c\u5168\u4e0d\u540c\u7684\u884c\u4e1a\u3002<\/section>\n<section><strong>\u5782\u76f4\u6574\u5408\uff1a<\/strong>\u5411\u4e0a\u6e38\u6216\u4e0b\u6e38\u4f9b\u5e94\u94fe\u6269\u5c55\uff0c\u4f8b\u5982\uff0c\u5496\u5561\u5e97\u53ef\u80fd\u5f00\u59cb\u79cd\u690d\u81ea\u5df1\u7684\u5496\u5561\u8c46\u6216\u5f00\u8bbe\u70d8\u7119\u5de5\u5382\u3002<\/section>\n<section><strong>\u6a2a\u5411\u591a\u5143\u5316\uff1a<\/strong>\u8fdb\u5165\u4e0e\u73b0\u6709\u4e1a\u52a1\u76f8\u5173\u7684\u4f46\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u4f8b\u5982\uff0c\u4e00\u5bb6\u5496\u5561\u8fde\u9501\u5e97\u53ef\u80fd\u5f00\u59cb\u9500\u552e\u8336\u996e\u6216\u5065\u5eb7\u98df\u54c1\u3002<\/section>\n<section><strong>\u5730\u7406\u591a\u5143\u5316\uff1a<\/strong>\u8fdb\u5165\u65b0\u7684\u5730\u7406\u533a\u57df\u6216\u56fd\u9645\u5e02\u573a\uff0c\u5229\u7528\u73b0\u6709\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/section>\n<section><strong>\u6536\u8d2d\u6216\u5408\u5e76\uff1a<\/strong>\u901a\u8fc7\u5e76\u8d2d\u6765\u5feb\u901f\u8fdb\u5165\u65b0\u5e02\u573a\u6216\u83b7\u53d6\u65b0\u6280\u672f\u3002\u00a0<\/section>\n<section><\/section>\n<section><strong>\u6211\u4eec\u53ef\u4ee5\u7528\u53ef\u53e3\u53ef\u4e50\u4f5c\u4e3a\u6848\u4f8b\uff0c\u57fa\u4e8e\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u5206\u6790\u5176\u5728\u5176\u8fd1100\u5e74\u5386\u53f2\u4e2d\u91c7\u53d6\u7684\u4e00\u4e9b\u4ea7\u54c1\u5e02\u573a\u7ec4\u5408\u589e\u957f\u6218\u7565\u3002<\/strong><\/section>\n<p><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/1722150047c66cf3345c9e9225.jpg\" data-imgfileid=\"100004737\" data-ratio=\"0.9055555555555556\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" \/><\/p>\n<section><strong>1\u3001\u5e02\u573a\u6e17\u900fMarket Penetration<\/strong><\/section>\n<section>\u53ef\u53e3\u53ef\u4e50\u5728\u4e0d\u6539\u53d8\u4ea7\u54c1\u7684\u60c5\u51b5\u4e0b\uff0c\u901a\u8fc7\u4e0e\u5723\u8bde\u8282\u548c\u6625\u8282\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\uff0c\u6210\u529f\u63d0\u5347\u4e86\u5728\u7f8e\u56fd\u5e02\u573a\u548c\u4e2d\u56fd\u5e02\u573a\u7684\u8282\u65e5\u671f\u95f4\u7684\u9500\u552e\u91cf\uff0c\u63d0\u5347\u4e86\u9500\u552e\u4e1a\u7ee9\u3002<\/section>\n<section><strong>2\u3001\u5e02\u573a\u5f00\u53d1Market Development<\/strong><\/section>\n<section>2005\u5e74\uff0c\u53ef\u53e3\u53ef\u4e50\u63a8\u51fa\u4e0e\u5065\u6021\u53ef\u4e50Diet Coke\uff08\u76ee\u6807\u4eba\u7fa4\u4e3a\u5973\u6027\uff09\u6982\u5ff5\u76f8\u540c\u7684Coke Zero\uff0c\u201c\u7537\u6027\u5316\u201d\u5305\u88c5\u4e0e\u5e7f\u544a\uff0c\u6210\u529f\u5730\u6253\u5f00\u4e86\u8be5\u4ea7\u54c1\u7684\u7537\u6027\u5e02\u573a\u3002<\/section>\n<section><strong>3\u3001\u4ea7\u54c1\u62d3\u5c55Product Development<\/strong><\/section>\n<section>\u53ef\u53e3\u53ef\u4e50\u9488\u5bf9\u73b0\u6709\u5e02\u573a\u6301\u7eed\u63a8\u51fa\u65b0\u54c1\uff0c\u4f8b\u5982\u6a31\u6843\u3001\u67e0\u6aac\u3001\u9999\u8349\u7b49\u7cfb\u5217\u4ea7\u54c1\uff0c\u523a\u6fc0\u539f\u6709\u5ba2\u6237\u5bf9\u65b0\u4ea7\u54c1\u7684\u8d2d\u4e70\uff0c\u548c\u5438\u5f15\u65b0\u5ba2\u6237\u8d2d\u4e70\u3002<\/section>\n<section><strong>4\u3001\u591a\u5143\u5316\u7ecf\u8425Diversification<\/strong><\/section>\n<section>2007\u5e74\uff0c\u53ef\u53e3\u53ef\u4e50\u8d64\u5b5741\u4ebf\u7f8e\u5143\u6536\u8d2d\u9177\u4e50\u4ed5(Glaceau)\uff0c\u501f\u52a9\u5176\u65d7\u4e0b\u5065\u5eb7\u996e\u54c1\u54c1\u724c\u201c\u7ef4\u4ed6\u547d\u6c34\u201d\uff08Vitaminwater\uff09\u8fdb\u5165\u4e0d\u542b\u7cd6\u996e\u6599\u5e02\u573a\uff0c\u83b7\u5f97\u4e86\u516c\u53f8\u4e1a\u7ee9\u7684\u589e\u957f\u3002<\/section>\n<section>\u4ece\u53ef\u53e3\u53ef\u4e50\u7684\u4f8b\u5b50\u4e2d\u53ef\u4ee5\u770b\u5230\uff0c\u4f01\u4e1a\u9700\u8981\u6839\u636e\u9762\u4e34\u7684\u5b9e\u9645\u60c5\u51b5\u4ece\u56db\u79cd\u6218\u7565\u4e2d\u9009\u62e9\uff0c\u800c\u5728\u4e0d\u540c\u53d1\u5c55\u9636\u6bb5\u751a\u81f3\u540c\u4e00\u65f6\u95f4\u53ef\u80fd\u5b58\u5728\u591a\u79cd\u7b56\u7565\u7684\u6df7\u5408\u3002<\/section>\n<section>\u800c\u9700\u8981\u8bf4\u660e\u7684\u662f\u5b89\u7d22\u592b\u77e9\u9635\u867d\u7136\u80fd\u591f\u5e2e\u52a9\u7ec4\u7ec7\u8003\u8651\u6700\u4f73\u589e\u957f\u6218\u7565\uff0c\u4f46\u7531\u4e8e\u5176\u7f3a\u4e4f\u5bf9\u4e8e\u4e3a\u5b9e\u73b0\u76ee\u6807\u7684\u5185\u5916\u90e8\u652f\u6491\u56e0\u7d20\u7684\u8003\u8651\uff0c\u5f80\u5f80\u9700\u8981\u4e0e\u5176\u4ed6\u6218\u7565\u89c4\u5212\u6846\u67b6\u7ed3\u5408\u8d77\u6765\u4f7f\u7528\u3002<\/section>\n<section><\/section>\n<section><strong><strong class=\"js_darkmode__19\"><em>\u4e09\u3001\u7528\u5b89\u7d22\u592b\u77e9\u9635AnsoffMatrix\u5236\u5b9a\u6218\u7565\u7684\u57fa\u672c\u6b65\u9aa4\u548c\u5404\u6218\u7565\u7684\u4f18\u5148\u7ea7<\/em><\/strong><\/strong><\/section>\n<section>\u5f53\u4f01\u4e1a\u4f7f\u7528\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u6765\u5236\u5b9a\u51fa\u5207\u5b9e\u53ef\u884c\u7684\u53d1\u5c55\u7b56\u7565\u65f6\uff0c\u5927\u81f4\u53ef\u4ee5\u9075\u5faa\u4ee5\u4e0b\u6b65\u9aa4\u3002<\/section>\n<section><strong>step1\uff1a<\/strong><strong>\u660e\u786e\u73b0\u6709\u4ea7\u54c1\u548c\u5e02\u573a\uff1a<\/strong><\/section>\n<section>\u73b0\u6709\u4ea7\u54c1\uff1a\u5217\u51fa\u4f01\u4e1a\u76ee\u524d\u63d0\u4f9b\u7684\u6240\u6709\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/section>\n<section>\u73b0\u6709\u5e02\u573a\uff1a\u660e\u786e\u4f01\u4e1a\u5f53\u524d\u7684\u4e3b\u8981\u5e02\u573a\u53ca\u5176\u7ec6\u5206\u5e02\u573a\u3002<\/section>\n<section><strong>step2\uff1a\u8bc4\u4f30\u5f53\u524d\u4e1a\u52a1\u8868\u73b0<\/strong><\/section>\n<section>\u5e02\u573a\u4efd\u989d\uff1a\u5206\u6790\u4f01\u4e1a\u5728\u73b0\u6709\u5e02\u573a\u4e2d\u7684\u5e02\u573a\u4efd\u989d\u3002<\/section>\n<section>\u5ba2\u6237\u6ee1\u610f\u5ea6\uff1a\u4e86\u89e3\u5ba2\u6237\u5bf9\u73b0\u6709\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u6ee1\u610f\u5ea6\u3002<\/section>\n<section>\u7ade\u4e89\u6001\u52bf\uff1a\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u7684\u5e02\u573a\u4efd\u989d\u548c\u4f18\u52bf\u3002<\/section>\n<section><strong>step3\uff1a\u5206\u6790\u589e\u957f\u6218\u7565\u673a\u4f1a<\/strong><\/section>\n<section>\u5e02\u573a\u6e17\u900f\uff1a\u8bc4\u4f30\u73b0\u6709\u4ea7\u54c1\u5728\u73b0\u6709\u5e02\u573a\u4e2d\u7684\u589e\u957f\u6f5c\u529b\u3002<\/section>\n<section>\u5e02\u573a\u5f00\u53d1\uff1a\u8bc4\u4f30\u73b0\u6709\u4ea7\u54c1\u5728\u65b0\u5e02\u573a\u4e2d\u7684\u589e\u957f\u6f5c\u529b\u3002<\/section>\n<section>\u4ea7\u54c1\u62d3\u5c55\uff1a\u8bc4\u4f30\u65b0\u4ea7\u54c1\u7684\u5f00\u53d1\u673a\u4f1a\u3002<\/section>\n<section>\u591a\u5143\u5316\uff1a\u8bc4\u4f30\u8fdb\u5165\u65b0\u5e02\u573a\u5e76\u5f00\u53d1\u65b0\u4ea7\u54c1\u7684\u53ef\u80fd\u6027\u3002<\/section>\n<section><strong>step4\uff1a\u5236\u5b9a\u6218\u7565\u8ba1\u5212<\/strong><\/section>\n<section>\u786e\u5b9a\u4f18\u5148\u7ea7\uff1a\u6839\u636e\u4f01\u4e1a\u7684\u8d44\u6e90\u3001\u80fd\u529b\u548c\u5e02\u573a\u673a\u4f1a\u6765\u786e\u5b9a\u4f18\u5148\u53d1\u5c55\u7684\u6218\u7565\u3002<\/section>\n<section>\u8bbe\u5b9a\u76ee\u6807\uff1a\u4e3a\u6bcf\u9879\u6218\u7565\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807\u548c\u671f\u671b\u6210\u679c\u3002<\/section>\n<section>\u5236\u5b9a\u884c\u52a8\u8ba1\u5212\uff1a\u4e3a\u5b9e\u73b0\u76ee\u6807\u5236\u5b9a\u8be6\u7ec6\u7684\u884c\u52a8\u8ba1\u5212\u3002<\/section>\n<section><strong>step5\uff1a\u5b9e\u65bd\u4e0e\u76d1\u63a7<\/strong><\/section>\n<section>\u6267\u884c\u8ba1\u5212\uff1a\u6309\u7167\u5236\u5b9a\u7684\u6218\u7565\u548c\u884c\u52a8\u8ba1\u5212\u6267\u884c\u3002<\/section>\n<section>\u76d1\u63a7\u8fdb\u5ea6\uff1a\u5b9a\u671f\u68c0\u67e5\u6218\u7565\u5b9e\u65bd\u7684\u8fdb\u5c55\uff0c\u5e76\u8bc4\u4f30\u662f\u5426\u8fbe\u5230\u9884\u671f\u6548\u679c\u3002<\/section>\n<section>\u8c03\u6574\u6218\u7565\uff1a\u6839\u636e\u5e02\u573a\u53cd\u9988\u548c\u5b9e\u9645\u8868\u73b0\u8c03\u6574\u6218\u7565\u8ba1\u5212\u3002<\/section>\n<section><\/section>\n<section>\u800c\u9762\u5bf9\u56db\u79cd\u6218\u7565\uff0c\u4f01\u4e1a\u9700\u8981\u6839\u636e\u6240\u5177\u5907\u7684\u8d44\u6e90\u3001\u80fd\u529b\u548c\u5e02\u573a\u673a\u4f1a\u6765\u8fdb\u884c\u9009\u62e9\uff0c\u800c\u6839\u636e\u6309\u7167\u8fd9\u56db\u79cd\u7b56\u7565\u7684\u5b9e\u65bd\u96be\u5ea6\u548c\u7b7e\u5b57\u98ce\u9669\uff0c\u4e00\u822c\u9075\u5faa\u5982\u4e0b\u56fe\u7684\u4f18\u5148\u7ea7\u3002<\/section>\n<p><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/17221500470990e698f51245c8.jpg\" data-imgfileid=\"100004738\" data-ratio=\"0.9055555555555556\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" \/><\/p>\n<section><\/section>\n<section><strong>1\u3001\u5e02\u573a\u6e17\u900f\u6218\u7565\uff08\u73b0\u6709\u4ea7\u54c1 + \u73b0\u6709\u5e02\u573a\uff09\uff1a<\/strong><\/section>\n<section>\u4f18\u5148\u7ea7\u8f83\u9ad8\uff1a\u5bf9\u4e8e\u5df2\u7ecf\u5728\u73b0\u6709\u5e02\u573a\u53d6\u5f97\u4e00\u5b9a\u5730\u4f4d\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u5e02\u573a\u6e17\u900f\u6218\u7565\u98ce\u9669\u76f8\u5bf9\u8f83\u4f4e\uff0c\u4e14\u53ef\u4ee5\u8fc5\u901f\u63d0\u5347\u5e02\u573a\u4efd\u989d\u3002<\/section>\n<section>\u9002\u7528\u60c5\u51b5\uff1a\u5f53\u4f01\u4e1a\u5728\u73b0\u6709\u5e02\u573a\u8fd8\u6709\u8f83\u5927\u589e\u957f\u7a7a\u95f4\u65f6\uff0c\u53ef\u4ee5\u4f18\u5148\u8003\u8651\u5e02\u573a\u6e17\u900f\u6218\u7565\u3002<\/section>\n<section><strong>2\u3001\u5e02\u573a\u5f00\u53d1\u6218\u7565\uff08\u73b0\u6709\u4ea7\u54c1 + \u65b0\u5e02\u573a\uff09\uff1a<\/strong><\/section>\n<section>\u4e2d\u7b49\u4f18\u5148\u7ea7\uff1a\u76f8\u5bf9\u4e8e\u5e02\u573a\u6e17\u900f\uff0c\u5e02\u573a\u5f00\u53d1\u6218\u7565\u9700\u8981\u66f4\u591a\u7684\u5e02\u573a\u8c03\u7814\u548c\u8d44\u6e90\u6295\u5165\uff0c\u4f46\u98ce\u9669\u4e5f\u76f8\u5bf9\u8f83\u9ad8\u3002<\/section>\n<section>\u9002\u7528\u60c5\u51b5\uff1a\u5f53\u73b0\u6709\u5e02\u573a\u63a5\u8fd1\u9971\u548c\u6216\u589e\u957f\u7f13\u6162\u65f6\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8003\u8651\u901a\u8fc7\u5e02\u573a\u5f00\u53d1\u6218\u7565\u5bfb\u627e\u65b0\u7684\u589e\u957f\u70b9\u3002<\/section>\n<section><strong>3\u3001\u4ea7\u54c1\u5f00\u53d1\u6218\u7565\uff08\u65b0\u4ea7\u54c1 + \u73b0\u6709\u5e02\u573a\uff09\uff1a<\/strong><\/section>\n<section>\u4e2d\u7b49\u4f18\u5148\u7ea7\uff1a\u4ea7\u54c1\u5f00\u53d1\u6218\u7565\u9700\u8981\u8fdb\u884c\u4ea7\u54c1\u521b\u65b0\uff0c\u8fd9\u901a\u5e38\u4f34\u968f\u7740\u8f83\u9ad8\u7684\u7814\u53d1\u6210\u672c\u548c\u65f6\u95f4\u5468\u671f\u3002<\/section>\n<section>\u9002\u7528\u60c5\u51b5\uff1a\u5f53\u73b0\u6709\u5e02\u573a\u5bf9\u65b0\u4ea7\u54c1\u6709\u9700\u6c42\u65f6\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8003\u8651\u5f00\u53d1\u65b0\u4ea7\u54c1\u4ee5\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u3002<\/section>\n<section><strong>4\u3001\u591a\u5143\u5316\u6218\u7565\uff08\u65b0\u4ea7\u54c1 + \u65b0\u5e02\u573a\uff09\uff1a<\/strong><\/section>\n<section>\u4f18\u5148\u7ea7\u8f83\u4f4e\uff1a\u591a\u5143\u5316\u6218\u7565\u901a\u5e38\u6d89\u53ca\u6700\u9ad8\u98ce\u9669\uff0c\u56e0\u4e3a\u5b83\u8981\u6c42\u4f01\u4e1a\u5728\u4e0d\u719f\u6089\u7684\u4ea7\u54c1\u9886\u57df\u548c\u5e02\u573a\u4e2d\u7ade\u4e89\u3002<\/section>\n<section>\u9002\u7528\u60c5\u51b5\uff1a\u5f53\u4f01\u4e1a\u60f3\u8981\u5206\u6563\u98ce\u9669\u6216\u5bfb\u627e\u65b0\u7684\u589e\u957f\u673a\u4f1a\u65f6\uff0c\u53ef\u4ee5\u8003\u8651\u591a\u5143\u5316\u6218\u7565\u3002<\/section>\n<section><strong>\u00a0<\/strong><\/section>\n<section><strong>\u56db\u3001<em>\u603b\u7ed3<\/em><\/strong><\/section>\n<section>\u5728\u8fd0\u7528\u5b89\u7d22\u592b\u77e9\u9635\u4f5c\u4e3a\u6218\u7565\u89c4\u5212\u5de5\u5177\u65f6\uff0c\u4ece\u660e\u786e\u73b0\u6709\u4ea7\u54c1\u548c\u5e02\u573a\u5230\u8bc4\u4f30\u5f53\u524d\u4e1a\u52a1\u8868\u73b0\uff0c\u518d\u5230\u5206\u6790\u589e\u957f\u673a\u4f1a\u548c\u5236\u5b9a\u6218\u7565\u8ba1\u5212\uff0c\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/section>\n<section>\u5728\u9762\u5bf9\u5e02\u573a\u6e17\u900f\u3001\u5e02\u573a\u5f00\u53d1\u3001\u4ea7\u54c1\u5f00\u53d1\u4ee5\u53ca\u591a\u5143\u5316\u7ecf\u8425\u8fd9\u56db\u79cd\u6218\u7565\u65f6\uff0c\u4f01\u4e1a\u9700\u8981\u6839\u636e\u81ea\u8eab\u7684\u5b9e\u9645\u60c5\u51b5\u548c\u5e02\u573a\u73af\u5883\u6765\u786e\u5b9a\u4f18\u5148\u7ea7\u3002\u867d\u7136\u6bcf\u4e00\u79cd\u6218\u7565\u90fd\u6709\u5176\u72ec\u7279\u7684\u4f18\u52bf\u548c\u6311\u6218\uff0c\u4f46\u901a\u8fc7\u7ec6\u81f4\u7684\u5206\u6790\u548c\u8c28\u614e\u7684\u9009\u62e9\uff0c\u4f01\u4e1a\u53ef\u4ee5\u627e\u5230\u6700\u9002\u5408\u81ea\u5df1\u7684\u589e\u957f\u8def\u5f84\u3002<\/section>\n<section>\u6b63\u5982\u53ef\u53e3\u53ef\u4e50\u7684\u4f8b\u5b50\u6240\u793a\uff0c\u4f01\u4e1a\u5728\u4e0d\u540c\u7684\u53d1\u5c55\u9636\u6bb5\u548c\u5e02\u573a\u73af\u5883\u4e0b\u53ef\u80fd\u4f1a\u91c7\u7528\u4e0d\u540c\u7684\u6218\u7565\u7ec4\u5408\u3002\u901a\u8fc7\u7075\u6d3b\u8fd0\u7528\u5b89\u7d22\u592b\u77e9\u9635\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u80fd\u591f\u6709\u6548\u5730\u5e94\u5bf9\u5e02\u573a\u53d8\u5316\uff0c\u8fd8\u80fd\u591f\u6293\u4f4f\u65b0\u7684\u589e\u957f\u673a\u4f1a\uff0c\u5b9e\u73b0\u6301\u7eed\u7684\u53d1\u5c55\u3002<\/section>\n<section>\u603b\u800c\u8a00\u4e4b\uff0c\u5b89\u7d22\u592b\u77e9\u9635\u4e0d\u4ec5\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u6218\u7565\u89c4\u5212\u5de5\u5177\uff0c\u66f4\u662f\u4f01\u4e1a\u5b9e\u73b0\u957f\u671f\u6210\u529f\u548c\u53ef\u6301\u7eed\u589e\u957f\u7684\u91cd\u8981\u6307\u5357\u3002\u5728\u672a\u6765\u7684\u5546\u4e1a\u5b9e\u8df5\u4e2d\uff0c\u4f01\u4e1a\u5e94\u5f53\u5145\u5206\u5229\u7528\u8fd9\u4e00\u5de5\u5177\uff0c\u4e0d\u65ad\u63a2\u7d22\u548c\u521b\u65b0\uff0c\u4ee5\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\uff0c\u5b9e\u73b0\u81ea\u8eab\u7684\u6218\u7565\u76ee\u6807\u3002<\/section>\n<section><\/section>\n<section>\u5386\u53f2\u76f8\u5173\u7cbe\u5f69\u6587\u7ae0\uff1a<\/section>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247486301&amp;idx=1&amp;sn=76561037bd085ddfea7985a75b643d09&amp;chksm=e8b16845dfc6e1534954556fbde519219769a1196f122d1b0803f237d5a7f40329ec0f03b569&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">12\u672c\u8425\u9500\u4ece\u4e1a\u8005\u5fc5\u770b\u4e66\u7c4d\uff0c\u53c2\u4e0e\u4e92\u52a8\u9001\u7535\u5b50\u4e66\uff08\u5b9e\u4f53\u4e66\u4ef7\u683c800\u5143+\uff09<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247486347&amp;idx=1&amp;sn=526a5bdaf8f3ca121e91496d72e9a712&amp;chksm=e8b16893dfc6e185667b60265435e663135b141193c4db448a700e31edd4afb745ed51215d2c&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u5206\u4eab\u4e00\u4e9b\u57fa\u7840\u7684\u8425\u9500\u7406\u5ff5\u548c\u91cd\u8981\u7684\u8425\u9500\u7406\u8bba<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247485609&amp;idx=1&amp;sn=b2759ba512e2f1b3114715864ca2b9ba&amp;chksm=e8b16bb1dfc6e2a769e31c289e2b02c391f9cbc10ff33f6119199684e75cf7f721c5fa73bbaf&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u8425\u9500\u4eba\u5fc5\u987b\u638c\u63e1\u7684\u7406\u8bba\u6a21\u578b\uff1aAARR\uff08\u6d77\u76d7\u6a21\u578b\/\u589e\u957f\u9ed1\u5ba2\u6a21\u578b\uff09<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247484786&amp;idx=1&amp;sn=993033657b69fd54908e181edac946ee&amp;chksm=e8b1666adfc6ef7c866db28247125825abb4ea4703aa2ae97095dcaa0cfb88bd97e4eab25038&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">4X\u8425\u9500\u7406\u8bba\uff0c\u4f60\u77e5\u9053\u90fd\u6709\u54ea\u4e9b\u5417\uff1f<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247484664&amp;idx=1&amp;sn=9e53d356989721fee06f487cd5f33ec3&amp;chksm=e8b167e0dfc6eef699984788de32d369d047f80512cad60caa72be82fac1a2d0cb2c9e1dcf95&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">STP\u7406\u8bba\u5728\u6d88\u8d39\u9700\u6c42\u4e2a\u6027\u5316\u65f6\u4ee3\u7684\u5e94\u7528<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247486902&amp;idx=1&amp;sn=a9dd57ca70fc31de536f09a4fd67a442&amp;chksm=e8b16eaedfc6e7b825879d299b86a63c05eb7734b11a99ca14262605ad6fae2e30747b95af48&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u6d45\u6790CBBE\u6a21\u578b\uff1a\u4ece\u8ba4\u77e5\u5230\u5171\u9e23\u7684\u54c1\u724c\u4ef7\u503c\u5851\u9020\u65c5\u7a0b<\/a><\/p>\n<p><a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=MzIzMDY1MTUxMQ==&amp;mid=2247486626&amp;idx=1&amp;sn=1d78b5b949862790bec6dc26b8508d25&amp;chksm=e8b16fbadfc6e6ac9c97836ac98d1896c2baadd84a8a2ac2e0e89eb42d2ceb07c051749a9e3c&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u8425\u9500\u6a21\u578b\u89e3\u8bfb\u2014\u2014AIDMA\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\u6a21\u578b<\/a><\/p>\n<section><strong>\u00a0<\/strong><\/section>\n<section><strong>THE END.<\/strong><\/section>\n<p><strong>\u5982\u541b\u4e8e\u6211\u5fc3\u6709\u621a\u621a\u7109\uff0c\u8bf7\u8f6c\u53d1\u3001\u70b9\u8d5e\u548c\u5728\u770b\uff5e<\/strong><\/p>\n<section data-role=\"outer\">\n<section data-role=\"paragraph\">\n<section>\n<section><em>\u4f5c\u8005\uff1a\u9648\u58d5\u00a0\u5e02\u573a\u8425\u9500\u4e13\u5bb6\uff0c\u5bf9toC\/toB\u9886\u57df\u7686\u6709\u6210\u529f\u7ecf\u9a8c\uff0c\u4e8e\u300a\u56fd\u9645\u516c\u5173\u300b\u6742\u5fd7\u3001\u5e02\u573a\u90e8\u7f51\u3001\u5e7f\u544a\u95e8\u3001\u6570\u82f1\u7f51\u3001\u9996\u5e2d\u8425\u9500\u5b98\u7b49\u884c\u4e1a\u5a92\u4f53\u5f00\u6709\u4e13\u680f\u3002<\/em><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section data-role=\"outer\">\n<section data-role=\"outer\">\n<section>\n<section><em>\u5fae\u4fe1\u516c\u4f17\u53f7\uff1a\u54c1\u724c\u5e02\u573a\u76f8\u5bf9\u8bba\uff0c\u6b22\u8fce\u5173\u6ce8\u4ea4\u6d41\u3002<\/em><\/p>\n<p><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/07\/17221500487a1e7788fa66a775.jpg\" data-imgfileid=\"100003741\" data-ratio=\"1\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"258\" \/><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u4f01\u4e1a\u7684\u5e02\u573a-\u4ea7\u54c1\u662f\u6218\u7565\u5546\u4e1a\u6210\u529f\u7684\u8d77\u70b9\uff0c\u4e3a\u6b64\u4f01\u4e1a\u9700\u8981\u6df1\u5165\u8c03\u7814\u540e\u8ba4\u771f\u601d\u8003\uff0c\u627e\u51fa\u81ea\u5df1\u53ef\u4ee5\u5927\u5c55\u62f3\u811a\u7684\u5e02\u573a\u5e76\u660e\u786e\u81ea\u8eab\u5e94\u8be5\u4e14\u6709\u80fd\u529b\u63d0\u4f9b\u7684\u4ea7\u54c1\u3002<br \/>\n\u4eca\u5929\uff0c\u6211\u4eec\u6765\u8c08\u4e00\u8c08\u5982\u4f55\u5229\u7528\u5b89\u7d22\u592b\u77e9\u9635Ansoff Matrix\u6765\u5e2e\u52a9\u4f01\u4e1a\u5236\u5b9a\u4ea7\u54c1\u5e02\u573a\u7ec4\u5408\u589e\u957f\u6218\u7565\u3002<\/p>\n","protected":false},"author":1914,"featured_media":121603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,147,3851,4130,10],"tags":[1550,6427,3938],"special":[],"class_list":["post-121604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-market","category-user","category-coo","category-cgo","tag-1550","tag-6427","tag-3938","entry"],"views":30611,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/121604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1914"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=121604"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/121604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/121603"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=121604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=121604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=121604"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=121604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}