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class=\"image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/03\/v2_b47493fe4bf543f4a1d74dd2d4a811db@000000_oswg318069oswg1080oswg2504_img_000.jpg\" \/><\/figure>\n<p>\u6296\u97f3\u5546\u57ce\u7248\u201c\u4f4e\u4ef7\u79d2\u6740\u201d\u9875\u9762<\/p>\n<p><strong>\u6709\u8da3\u7684\u662f\uff0c\u5c3d\u7ba1\u548c\u6296\u97f3\u540c\u5c5e\u4e8e\u6296\u97f3\u7535\u5546\u751f\u6001\uff0c\u6296\u97f3\u5546\u57ceAPP\u7684\u8bbe\u7f6e\u5374\u4f3c\u4e4e\u4e0e\u6dd8\u5b9d\u66f4\u76f8\u4f3c\u3002<\/strong><\/p>\n<p>\u4eceAPP\u5e95\u90e8\u7684\u8bbe\u7f6e\u6765\u770b\uff0c\u6296\u97f3\u5546\u57ce\u7248APP\u7684\u903b\u8f91\u548c\u6dd8\u5b9d\u9887\u4e3a\u76f8\u4f3c\u3002\u6296\u97f3\u5546\u57ce\u7248APP\u5305\u62ec\u201c\u5546\u57ce\u9996\u9875\u201d\u201c\u89c6\u9891\u201d\u201c\u8d2d\u7269\u8f66\u201d\u201c\u6d88\u606f\u201d\u548c\u201c\u6211\u201d\uff1b\u6dd8\u5b9d\u5305\u62ec\u201c\u6dd8\u5b9d\u9996\u9875\u201d\u201c\u901b\u901b\u201d\u201c\u6d88\u606f\u201d\u201c\u8d2d\u7269\u8f66\u201d\u201c\u6211\u7684\u6dd8\u5b9d\u201d\uff0c\u4e24\u8005\u7684\u533a\u522b\u53ea\u5728\u4e8e\u5165\u53e3\u7684\u540d\u5b57\u3002<\/p>\n<p><strong>\u767e\u8054\u54a8\u8be2\u521b\u59cb\u4eba\u5e84\u5e05\u5411\u8fde\u7ebfInsight\u76f4\u8a00\uff0c\u201c\u6296\u97f3\u7535\u5546\u7248APP\u9875\u9762\u548c\u6dd8\u5b9d\u51e0\u4e4e\u6ca1\u4ec0\u4e48\u4e24\u6837\uff0c\u5c31\u50cf\u6dd8\u5b9d\u7684\u4e3b\u9875\u9762\u4e00\u6837\u3002\u76f4\u64ad\u548c\u77ed\u89c6\u9891\u4f5c\u4e3a\u5185\u5bb9\uff0c\u5728\u4e8e\u4e30\u5bcc\u7528\u6237\u7684\u6d4f\u89c8\u9700\u6c42\u548c\u505c\u7559\u65f6\u957f\uff0c\u800c\u4e14\u4e5f\u4fdd\u7559\u4e86\u6296\u97f3\u76f4\u64ad\u548c\u89c6\u9891\u5e26\u8d27\u7684\u4f18\u52bf\u3002\u201d<\/strong><\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u6296\u97f3\u7535\u5546\u5c1d\u8bd5\u63a8\u51fa\u8fc7\u79cd\u8349\u578b\u7535\u5546\u5e73\u53f0\u201c\u6296\u97f3\u76d2\u5b50\u201d\uff0c\u8bd5\u56fe\u8fdb\u4e00\u6b65\u805a\u7126\u7535\u5546\u4e1a\u52a1\uff0c\u4f46\u6700\u7ec8\u4e0d\u4e86\u4e86\u4e4b\u3002\u5982\u4eca\uff0c\u6296\u97f3\u7535\u5546\u53d1\u5c55\u5230\u4e00\u5b9a\u4f53\u91cf\uff0c\u518d\u63a8\u51fa\u72ec\u7acb\u7535\u5546APP\uff0c\u8db3\u4ee5\u770b\u5230\u7535\u5546\u5728\u6296\u97f3\u4e43\u81f3\u5b57\u8282\u8df3\u52a8\u7684\u91cd\u8981\u6027\u4e0d\u65ad\u63d0\u9ad8\uff0c\u5b57\u8282\u8df3\u52a8\u505a\u7535\u5546\u7684\u91ce\u5fc3\u4e5f\u8d8a\u6765\u8d8a\u5927\u3002<\/p>\n<h2><strong>2\u3001\u6296\u97f3\u7535\u5546\uff0c\u4e3a\u4f55\u8981\u505a\u4e00\u4e2a\u72ec\u7acbAPP\uff1f<\/strong><\/h2>\n<p>\u6296\u97f3\u7535\u5546\u8d70\u8fc7\u4e86\u4e09\u5e74\uff0c\u4eca\u5e74GMV\u76ee\u6807\u4e5f\u63d0\u9ad8\u5230\u4e863\u4e07\u4ebf\u5143\uff0c\u6296\u97f3\u7535\u5546\u59cb\u7ec8\u5728\u53d8\u5316\u548c\u8c03\u6574\u3002<\/p>\n<p><strong>\u4e00\u4e2a\u660e\u663e\u7684\u8d8b\u52bf\u662f\uff0c\u6296\u97f3\u7535\u5546\u6b63\u9010\u6b65\u52a0\u5927\u5bf9\u8d27\u67b6\u7535\u5546\u7684\u503e\u659c\u3002<\/strong><\/p>\n<p>\u53bb\u5e745\u6708\uff0c\u5728\u6296\u97f3\u7535\u5546\u751f\u6001\u5927\u4f1a\u4e0a\uff0c\u6296\u97f3\u7535\u5546\u603b\u88c1\u9b4f\u96ef\u96ef\u63d0\u51fa\u201c\u5168\u57df\u5174\u8da3\u7535\u5546\u201d\u7684\u7ecf\u8425\u6982\u5ff5\uff0c\u5176\u8868\u793a\u53ea\u6709\u597d\u5185\u5bb9\u3001\u597d\u5546\u54c1\u8fd8\u662f\u4e0d\u591f\uff0c\u521b\u9020\u4e00\u4e2a\u80fd\u5c06\u5185\u5bb9\u548c\u8d27\u67b6\u534f\u540c\u8d77\u6765\u7684\u673a\u5236\uff0c\u8fd9\u4e3a\u5e73\u53f0\u5e26\u6765\u66f4\u5927\u7684\u589e\u957f\u7a7a\u95f4\u3002<\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/03\/v2_c34b23403e124d37b2ba2afab6e1c696@000000_oswg73791oswg1080oswg720_img_000.jpg\" \/><\/figure>\n<p>\u9b4f\u96ef\u96ef\u8fd8\u63d0\u5230\uff0c\u6296\u97f3\u7535\u5546\u8981\u505a\u597d\u8d27\u67b6\u573a\u666f\uff0c\u5c31\u8981\u53bb\u627f\u63a5\u7528\u6237\u7684\u9700\u6c42\u3002\u800c\u627f\u63a5\u7528\u6237\u9700\u6c42\u8fd9\u4e2a\u573a\u666f\u91cc\u7684\u751f\u610f\u7a7a\u95f4\u662f\u5f88\u5927\u7684\uff0c\u5982\u679c\u6296\u97f3\u7535\u5546\u4e0d\u505a\uff0c\u6ce8\u5b9a\u6296\u97f3\u7535\u5546\u7ed9\u7528\u6237\u63d0\u4f9b\u7684\u7535\u5546\u4f53\u9a8c\u4e0d\u5b8c\u6574\uff0c\u6240\u4ee5\u6296\u97f3\u7535\u5546\u80af\u5b9a\u662f\u8981\u53bb\u505a\u8d27\u67b6\u7684\u3002<\/p>\n<p>\u6b64\u6b21\u63a8\u51fa\u72ec\u7acb\u7535\u5546APP\uff0c\u4e5f\u662f\u6296\u97f3\u53d1\u529b\u8d27\u67b6\u7535\u5546\u7684\u4e00\u5927\u6b65\uff0c\u8bd5\u56fe\u5c06\u5185\u5bb9\u548c\u8d27\u67b6\u66f4\u597d\u5730\u534f\u540c\u3002<\/p>\n<p>\u8c08\u53ca\u63a8\u51fa\u6296\u97f3\u7535\u5546\u7248APP\u7684\u539f\u56e0\uff0c\u6296\u97f3\u7535\u5546\u76f8\u5173\u8d1f\u8d23\u4eba\u5411\u5a92\u4f53\u8868\u793a\uff0c\u201c\u6211\u4eec\u89c2\u5bdf\u5230\u90e8\u5206\u7528\u6237\u5728\u4e3b\u52a8\u8d2d\u7269\u65b9\u9762\u5b58\u5728\u7740\u65fa\u76db\u7684\u9700\u6c42\uff0c\u4e3a\u4e86\u66f4\u597d\u5730\u670d\u52a1\u8fd9\u4e9b\u7528\u6237\uff0c\u6296\u97f3\u7535\u5546\u4e0a\u7ebf\u6296\u97f3\u5546\u57ce\u7248\uff0c\u5e2e\u52a9\u8fd9\u4e9b\u7528\u6237\u53d1\u73b0\u4f18\u4ef7\u597d\u7269\u3001\u4fbf\u6377\u7ba1\u7406\u8ba2\u5355\u3002\u201d<\/p>\n<p><strong>\u767e\u8054\u54a8\u8be2\u521b\u59cb\u4eba\u5e84\u5e05\u5411\u8fde\u7ebfInsight\u5206\u6790\uff0c\u6296\u97f3\u63a8\u51fa\u6296\u97f3\u7535\u5546\u7248APP\uff0c\u4e3b\u8981\u6709\u4e09\u70b9\u539f\u56e0\uff0c\u4e00\u662f\u5efa\u7acb\u66f4\u5f3a\u7684\u7528\u6237\u5fc3\u667a\uff1b\u4e8c\u662f\u7a81\u7834\u5185\u5bb9\u5e73\u53f0\u505a\u7535\u5546\u7684\u589e\u957f\u74f6\u9888\uff1b\u4e09\u662f\u5f62\u6210\u4e24\u4e2a\u7535\u5546\u56e2\u961f\u4e92\u76f8\u7ade\u4e89\uff0c\u53d8\u5f97\u66f4\u4e13\u4e1a\u548c\u5e26\u6765\u66f4\u591a\u521b\u65b0\u3002<\/strong><\/p>\n<p>\u8fd9\u5f88\u597d\u7406\u89e3\uff0c\u6296\u97f3\u7535\u5546\u5174\u8d77\u4e8e\u76f4\u64ad\u7535\u5546\u8349\u83bd\u65f6\u4ee3\uff0c\u51ed\u501f\u6296\u97f3\u5e9e\u5927\u7684\u6d41\u91cf\u6c60\u548c\u4f18\u8d28\u5185\u5bb9\u8fc5\u901f\u589e\u957f\uff0c\u4f46\u7ecf\u8fc7\u8fd1\u56db\u5e74\u7684\u63a2\u7d22\uff0c\u6296\u97f3\u7535\u5546\u4e5f\u66b4\u9732\u51fa\u4e00\u4e9b\u95ee\u9898\u3002<\/p>\n<p>\u9996\u5148\u662f\u7528\u6237\u5fc3\u667a\u95ee\u9898\u3002\u5c3d\u7ba1\u5750\u62e510\u4ebf\u7528\u6237\uff0c\u4f46\u5728\u5927\u591a\u6570\u7528\u6237\u5370\u8c61\u4e2d\u6296\u97f3\u4ecd\u662f\u4e2a\u77ed\u89c6\u9891\u5e73\u53f0\uff0c\u8981\u8ba9\u7528\u6237\u5728\u77ed\u89c6\u9891\u5e73\u53f0\u5b8c\u6210\u7535\u5546\u8d2d\u7269\u9700\u6c42\uff0c\u8fd9\u9700\u8981\u65f6\u95f4\u57f9\u517b\uff0c\u8fd9\u4e5f\u5c31\u5bfc\u81f4\u4e86\u6296\u97f3\u4e3b\u7ad9\u505a\u7535\u5546\u7684\u7528\u6237\u8f6c\u5316\u4e0d\u4e00\u5b9a\u9ad8\u6548\u3002<\/p>\n<p><strong>\u8ba9\u7528\u6237\u7684\u8d2d\u4e70\u6b32\u6210\u4e3a\u521a\u9700\uff0c\u6216\u662f\u6296\u97f3\u7535\u5546APP\u63a8\u51fa\u7684\u6700\u672c\u8d28\u76ee\u7684\u3002<\/strong><\/p>\n<p>\u4ee5\u5f80\uff0c\u6296\u97f3\u505a\u7535\u5546\u7684\u903b\u8f91\u662f\u901a\u8fc7\u5185\u5bb9\u628a\u7528\u6237\u5438\u5f15\u8fc7\u6765\uff0c\u518d\u901a\u8fc7\u76f4\u64ad\u95f4\u6fc0\u53d1\u7528\u6237\u7684\u8d2d\u4e70\u6b32\uff0c\u6700\u7ec8\u5f62\u6210\u7535\u5546\u95ed\u73af\u3002<\/p>\n<p>\u4e00\u4e2a\u660e\u663e\u7684\u95ee\u9898\u5728\u4e8e\uff0c\u7528\u6237\u5237\u89c6\u9891\u3001\u770b\u76f4\u64ad\u662f\u521a\u9700\uff0c\u8d2d\u7269\u662f\u975e\u521a\u9700\u3002\u63a8\u51fa\u6296\u97f3\u5546\u57ceAPP\u540e\uff0c\u7528\u6237\u4f1a\u5e26\u7740\u66f4\u660e\u786e\u7684\u8d2d\u7269\u9700\u6c42\u6253\u5f00\u6296\u97f3\u5546\u57ceAPP\uff0c\u5728\u72ec\u7acbAPP\u4e2d\uff0c\u5e73\u53f0\u901a\u8fc7\u597d\u5546\u54c1\u5438\u5f15\u7528\u6237\uff0c\u7528\u6237\u7684\u8d2d\u7269\u662f\u521a\u9700\uff0c\u5237\u89c6\u9891\u3001\u770b\u76f4\u64ad\u662f\u975e\u521a\u9700\u3002<\/p>\n<p>\u5176\u6b21\uff0c\u968f\u7740\u7528\u6237\u89c4\u6a21\u9010\u6e10\u89c1\u9876\uff0c\u5185\u5bb9\u5e73\u53f0\u8de8\u754c\u505a\u7535\u5546\u7684\u73a9\u5bb6\u589e\u591a\uff0c\u6296\u97f3\u7535\u5546\u8d56\u4ee5\u751f\u5b58\u7684\u76f4\u64ad\u7535\u5546\u544a\u522b\u91ce\u86ee\u751f\u957f\u65f6\u671f\u3002<\/p>\n<p>\u827e\u745e\u54a8\u8be2\u53d1\u5e03\u7684\u300a2023\u5e74\u4e2d\u56fd\u76f4\u64ad\u7535\u5546\u884c\u4e1a\u7814\u7a76\u62a5\u544a\u300b\u6307\u51fa\uff0c2023\u5e74\u76f4\u64ad\u7535\u5546\u5e02\u573a\u89c4\u6a21\u8fbe4.9\u4e07\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u901f\u4e3a35.2%\uff0c\u76f8\u8f83\u4e8e\u884c\u4e1a\u53d1\u5c55\u65e9\u671f\u884c\u4e1a\u589e\u901f\u51fa\u73b0\u4e00\u5b9a\u4e0b\u6ed1\u3002<\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2024\/03\/v2_713495e760b744698fb906ec14bce9ba@000000_oswg60479oswg1080oswg608_img_000.jpg\" \/><\/figure>\n<p><strong>\u8fd9\u65f6\u5019\uff0c\u9762\u5bf9\u5e02\u573a\u7684\u7ade\u4e89\uff0c\u6296\u97f3\u7535\u5546\u9700\u8981\u5bfb\u627e\u65b0\u7684\u589e\u957f\u66f2\u7ebf\uff0c\u8d27\u67b6\u7535\u5546\u662f\u5176\u4e2d\u4e00\u73af\u3002<\/strong><\/p>\n<p>2023\u5e745\u6708\uff0c\u6296\u97f3\u7535\u5546\u900f\u9732\uff0c2022\u5e74\uff0c\u8d27\u67b6\u573a\u666f\u4e1a\u52a1\u5728\u9ad8\u901f\u589e\u957f\uff0c\u5c24\u5176\u662f\u6296\u97f3\u5546\u57ceGMV\u540c\u6bd4\u589e\u957f277%\uff0c\u5176\u4e2d\uff0c\u8d27\u67b6\u573a\u666fGMV\u5360\u6bd4\u8fbe30%\u3002\u540c\u65f6\uff0c\u9b4f\u96ef\u96ef\u5e0c\u671b\u672a\u6765\u8d27\u67b6\u7535\u5546\u7684\u5360\u6bd4\u81f3\u5c11\u8fbe\u523050%\u3002<\/p>\n<p>\u56de\u5230\u8fd9\u6b21\u63a8\u51fa\u72ec\u7acb\u7535\u5546APP\uff0c\u6296\u97f3\u662f\u4e3a\u4e86\u5f3a\u5316\u6296\u97f3\u8d27\u67b6\u7535\u5546\u7684\u5fc3\u667a\uff0c\u4e5f\u662f\u4e3a\u4e86\u63d0\u9ad8\u8d27\u67b6\u7535\u5546\u5360\u6bd4\uff0c\u66f4\u662f\u4e3a\u4e86\u89e3\u7ed1\u7535\u5546\u4e0e\u5185\u5bb9\u7684\u5f3a\u5173\u8054\uff0c\u52a9\u529b\u6296\u97f3\u7535\u5546\u6210\u4e3a\u7efc\u5408\u6027\u7535\u5546\u5e73\u53f0\u3002<\/p>\n<p><strong>\u884c\u81f3\u4e09\u5e74\uff0c\u6296\u97f3\u7535\u5546\u9010\u6e10\u53d1\u5c55\u81f3\u6df1\u6c34\u533a\uff0c\u7528\u6237\u9700\u8981\u7684\u662f\u4e00\u4e2a\u66f4\u5b8c\u6574\u7684\u6296\u97f3\u7535\u5546\u751f\u6001\uff0c\u6296\u97f3\u7535\u5546\u4e5f\u9700\u8981\u7ed9\u7528\u6237\u4e00\u4e2a\u66f4\u660e\u786e\u7684\u7535\u5546\u6807\u7b7e\u3002<\/strong><\/p>\n<h2><strong>3\u3001\u6296\u97f3\u7684\u6d41\u91cf\uff0c\u6296\u97f3\u5546\u57ce\u7248APP\u63a5\u5f97\u4f4f\u5417\uff1f<\/strong><\/h2>\n<p><strong>\u660e\u786e\u4e86\u65b0\u7684\u589e\u957f\u8def\u5f84\uff0c\u6296\u97f3\u7535\u5546\u66f4\u91cd\u8981\u7684\u4efb\u52a1\u662f\u5b8c\u6210\u589e\u957f\uff0c\u751a\u81f3\u662f\u540e\u6765\u8005\u5c45\u4e0a\u3002<\/strong><\/p>\n<p>\u636e\u665a\u70b9LatePost\u62a5\u9053\uff0c\u4eca\u5e74\u6296\u97f3\u7535\u5546\u5b9a\u4e0b\u4e86\u8d853\u4e07\u4ebf\u5143\u7684GMV\u76ee\u6807\u30022023\u5e74\u6296\u97f3\u7535\u5546\u7684GMV\u7ea6\u4e3a2.2\u4e07\u4ebf\u5143\uff0c\u4ee5\u6b64\u4f30\u7b97\uff0c\u6296\u97f3\u7535\u5546\u4eca\u5e74\u81f3\u5c11\u8981\u5b8c\u621036%\u7684\u589e\u957f\u3002<\/p>\n<p>\u8fd9\u4e2a\u589e\u957f\u5bf9\u6296\u97f3\u6765\u8bf4\uff0c\u4f3c\u4e4e\u4e0d\u662f\u4ef6\u96be\u4e8b\u3002\u62c9\u957f\u65f6\u95f4\u6765\u770b\uff0c2022\u5e745\u6708\uff0c\u6296\u97f3\u7535\u5546GMV\u540c\u6bd4\u589e\u957f220%\uff0c\u52302023\u5e745\u6708\uff0c\u8fd9\u4e2a\u6570\u636e\u53d8\u621080%\u3002\u867d\u7136\u589e\u901f\u5728\u653e\u7f13\uff0c\u4f46\u589e\u901f\u4ecd\u4e0d\u4f4e\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u4eca\u5e74\u7684\u96be\u70b9\u5728\u4e8e\uff0c\u968f\u7740\u6d41\u91cf\u5e26\u6765\u7684\u589e\u957f\u7a7a\u95f4\u6709\u9650\uff0c\u6296\u97f3\u7535\u5546\u5c06\u8d44\u6e90\u503e\u659c\u5230\u8d27\u67b6\u7535\u5546\u9886\u57df\uff0c\u6df1\u5165\u4f20\u7edf\u7535\u5546\u5e73\u53f0\u8179\u5730\uff0c\u9996\u5148\u8981\u9762\u5bf9\u7684\u662f\u4e0e\u6dd8\u5b9d\u3001\u4eac\u4e1c\u3001\u62fc\u591a\u591a\u7684\u7ade\u4e89\u3002<\/p>\n<p>\u8fd9\u4e09\u4e2a\u5de8\u5934\u5df2\u7ecf\u5728\u8d27\u67b6\u7535\u5546\u9886\u57df\u6478\u7d22\u591a\u5e74\uff0c\u5e76\u62e5\u6709\u5b8c\u5907\u7684\u7535\u5546\u4f53\u7cfb\u53ca\u5404\u81ea\u4f18\u52bf\u54c1\u7c7b\uff0c\u6296\u97f3\u60f3\u62a2\u86cb\u7cd5\uff0c\u4e0d\u5bb9\u6613\u3002<\/p>\n<p><strong>\u201c\u6dd8\u5929\u6b7b\u5b88\u670d\u9970\u7f8e\u5986\uff0c\u4eac\u4e1c\u6b7b\u5b88\u81ea\u84253C\u548c\u5bb6\u7535\uff0c\u62fc\u591a\u591a\u6b7b\u5b88\u519c\u4ea7\u54c1\u548c\u767d\u724c\u4ea7\u54c1\uff0c\u6296\u97f3\u5f3a\u5316\u76f4\u64ad\u7535\u5546\u4e0e\u8d27\u67b6\u8054\u52a8\uff0c\u54c1\u7c7b\u4f18\u52bf\u6682\u4e0d\u660e\u663e\uff0c\u8fd9\u662f\u6296\u97f3\u7535\u5546\u7684\u4e00\u4e2a\u95ee\u9898\u3002\u201d\u5e84\u5e05\u5411\u8fde\u7ebfInsight\u5206\u6790\u9053\u3002<\/strong><\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u4f20\u7edf\u8d27\u67b6\u7535\u5546\u6bd4\u62fc\u7684\u662f\u4ea7\u54c1\u529b\u548c\u4ef7\u683c\u529b\uff0c\u8fc7\u53bb\u4e00\u5e74\u6296\u97f3\u7535\u5546\u6ca1\u5c11\u4e0b\u529f\u592b\u3002<\/p>\n<p>\u548c\u4f20\u7edf\u7535\u5546\u5e73\u53f0\u4e00\u6837\uff0c\u6210\u7acb\u5546\u54c1\u4e2d\u5fc3\u3001\u5173\u6ce8\u4e2d\u5c0f\u5546\u5bb6\u3001\u5f15\u5165\u767d\u724c\u5546\u5bb6\u3002\u5230\u4e86\u4eca\u5e74\u5e74\u521d\uff0c\u6296\u97f3\u7535\u5546\u628a\u201c\u4ef7\u683c\u529b\u201d\u8bbe\u5b9a\u4e3a\u4e86 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