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\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u636eKK\u62db\u80a1\u4e66\u53d1\u73b0\uff1a2020-2022\u5e74\uff0cKK\u4e09\u5e74\u7d2f\u8ba1\u4e8f\u635f76\u4ebf\uff1b\u5c3d\u7ba12023\u5e74\u524d10\u4e2a\u6708\u626d\u4e8f\u4e3a\u76c8\uff0c\u4f46\u76c8\u5229\u53ef\u6301\u7eed\u6027\u5b58\u7591\u3002\u76ee\u524d\uff0cKK\u96c6\u56e2\u4e3b\u8981\u9762\u4e34\u52a0\u76df\u5546\u52a0\u901f\u51fa\u9003\u3001\u8d1f\u503a\u9ad8\u4f01\u7b49\u95ee\u9898\uff0c\u5728\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u770b\u6765\uff0c\u8fd9\u4e3b\u8981\u662f\u7531\u4e8eKK\u9ad8\u989d\u7684\u8d37\u6b3e\u4f7f\u5176\u51c0\u5229\u6da6\u627f\u538b\uff1b\u4e0e\u6b64\u540c\u65f6\uff0c\u7531\u4e8eKK\u96c6\u56e2\u91c7\u7528\u91cd\u8d44\u4ea7\u6a21\u5f0f\uff0c\u901a\u8fc7\u81ea\u6709\u8d44\u91d1\u94fa\u8bbe\u65b0\u5e97\uff0c\u4e5f\u4f7f\u5176\u4e0d\u5f97\u4e0d\u9762\u5bf9\u6210\u672c\u548c\u7b2c\u4e09\u65b9\u54c1\u724c\u4f9d\u8d56\u7684\u538b\u529b\u3002<\/p>\n

KK\u96c6\u56e2\u662f\u4e2d\u56fd\u4e09\u5927\u751f\u6d3b\u65b9\u5f0f\u6d88\u8d39\u54c1\u7ebf\u4e0b\u96f6\u552e\u54c1\u724c\u4e4b\u4e00\uff0c\u65d7\u4e0b\u62e5\u6709\u7cbe\u81f4\u751f\u6d3b\u65b9\u5f0f\u96f6\u552e\u54c1\u724cKKV\u3001\u7f8e\u5986\u96f6\u552e\u54c1\u724cTHE COLORIST\u8c03\u8272\u5e08\u3001\u6f6e\u6d41\u6587\u5316\u96f6\u552e\u54c1\u724cX11\u7b49\u591a\u4e2a\u6f6e\u6d41\u96f6\u552e\u54c1\u724c\u3002<\/p>\n

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2023\u5e748\u6708\u7684\u4e00\u7bc7\u65e7\u6587\u4e2d(\u300a\u4e09\u5e74\u5de8\u4e8f76\u4ebf\uff0cKK\u96c6\u56e2\u4e09\u95efIPO\u300b)\uff0c\u6211\u4eec\u805a\u7126\u4e8eKK\u96c6\u56e2\u8425\u6536\u51c0\u5229\u53cc\u53cc\u56de\u8f6c\uff0c\u4f46\u8d1f\u503a\u60c5\u51b5\u5e76\u672a\u597d\u8f6c\u3002<\/p>\n

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2023\u5e747\u670831\u65e5\uff0c\u201c\u6f6e\u6d41\u96f6\u552e\u72ec\u89d2\u517d\u201dKK\u96c6\u56e2\u4e09\u95efIPO\u3002<\/p>\n

\u636e\u5176\u62db\u80a1\u4e66\u663e\u793a\uff0c2020-2022\u5e74\u53ca2023\u5e74\u524d10\u4e2a\u6708\uff0cKK\u7684\u603b\u8425\u6536\u4e3a16.46\u4ebf\u5143\u300135.24\u4ebf\u5143\u300135.51\u4ebf\u5143\u53ca47.49\u4ebf\u5143\uff1b\u540c\u671f\uff0c\u5176\u51c0\u5229\u6da6\u4e3a-20.17\u4ebf\u5143\u3001-56.81\u4ebf\u5143\u30010.62\u4ebf\u5143\u53ca2.09\u4ebf\u5143\u3002<\/p>\n

\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u53d1\u73b0\uff0cKK\u96c6\u56e2\u8fd1\u56db\u5e74\u7d2f\u8ba1\u5de8\u4e8f\u8fbe74.27\u4ebf\u5143\uff1b\u5c3d\u7ba12023\u5e74\u524d\u5341\u4e2a\u6708\u5b9e\u73b0\u626d\u4e8f\u4e3a\u76c8\uff0c\u4f46\u5728\u76c8\u5229\u80fd\u529b\u672a\u7ecf\u8bc1\u5b9e\u7684\u524d\u63d0\u4e0b\uff0c\u4e0a\u5e02\u5e76\u4e0d\u80fd\u89e3\u51b3KK\u7ecf\u8425\u7684\u6839\u672c\u95ee\u9898\u3002<\/p>\n

KK\u5728\u5de8\u4e8f\u4e4b\u4e0b\u7684\u65b0\u96f6\u552e\u6545\u4e8b\uff0c\u8d44\u672c\u5e02\u573a\u68c0\u9a8c\u5728\u5373\uff1a\u201c\u6f6e\u6d41\u96f6\u552e\u201d\u5230\u5e95\u662f\u771f\u98ce\u53e3\u8fd8\u662f\u4f2a\u98ce\u53e3\uff1fKK\u662f\u98ce\u53e3\u8fd8\u662f\u6ce1\u6cab\uff1f<\/p>\n

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\u8fd1\u56db\u5e74\u5de8\u4e8f74\u4ebf<\/strong><\/h1>\n

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2014\u5e74\uff0c80\u540eIT\u7537\u5434\u60a6\u5b81\u5f00\u59cb\u521b\u4e1a\u4e4b\u8def\uff0c\u8fdb\u53e3\u5546\u54c1\u96c6\u5408\u5e97KK\u9986\u8bde\u751f\u3002\u5f7c\u65f6\uff0c\u4e0e\u5343\u4e07\u540c\u7c7b\u5e97\u94fa\u76f8\u6bd4\uff0c\u8fd9\u5bb6\u5f00\u5728\u793e\u533a\u91cc\u7684\u5c0f\u5e97\u5e76\u65e0\u4eae\u773c\u4e4b\u5904\uff0c\u521d\u671f\u8fd8\u906d\u9047\u7ecf\u8425\u4e0d\u987a\u30022015\u5e74\uff0cKK\u9986\u8fdb\u884c\u4e86\u5316\u7e41\u4e3a\u7b80\u7684\u63a2\u7d22\uff0c\u6210\u529f\u4ece\u793e\u533a\u4e2d\u7a81\u56f4\u3001\u8fdb\u9a7b\u8d2d\u7269\u4e2d\u5fc3\uff0c\u5f00\u59cb\u4e86\u75af\u72c2\u6269\u5f20\u4e4b\u8def\u3002<\/p>\n

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2019\u5e74\uff0c\u5434\u60a6\u5b81\u63a8\u51fa\u7cbe\u81f4\u751f\u6d3b\u96c6\u5408\u5e97\u54c1\u724cKKV\u3001\u5927\u578b\u7f8e\u5986\u96c6\u5408\u54c1\u724cTHE COLORIST\uff1b2020\u5e74\u6210\u7acb\u7b2c\u56db\u4e2a\u54c1\u724c\u5168\u7403\u6f6e\u73a9\u96c6\u5408\u54c1\u724cX11\u3002<\/p>\n

\u6839\u636e\u5f17\u82e5\u65af\u7279\u6c99\u5229\u6587\u62a5\u544a\uff0c\u4ee5GMV\u8ba1\uff0cKK\u4e8e2022\u5e74\u5728\u4e2d\u56fd\u7ebf\u4e0b\u9a71\u52a8\u7684\u975e\u6742\u8d27\u96f6\u552e\u5e02\u573a\u7684\u5e02\u573a\u4efd\u989d\u4e3a1.6%\uff1b2022\u5e74\u4e2d\u56fd\u7ebf\u4e0b\u9a71\u52a8\u7684\u975e\u6742\u8d27\u96f6\u552e\u5e02\u573a\u7684\u5e02\u573a\u89c4\u6a21\u8fbe\u52302685\u4ebf\u5143\uff0c\u5360\u540c\u5e74\u4e2d\u56fd\u751f\u6d3b\u65b9\u5f0f\u6d88\u8d39\u54c1\u96f6\u552e\u5e02\u573a\u7684\u6574\u4f53\u5e02\u573a\u89c4\u6a21\u76846.6%\u3002<\/p>\n

\u201c\u6f6e\u6d41\u96f6\u552e\u72ec\u89d2\u517d\u201d\u7684\u8425\u6536\u4ecd\u5904\u4e8e\u589e\u957f\u4e2d\u3002\u636e\u62db\u80a1\u4e66\u663e\u793a\uff0c2020-2022\u5e74\u53ca2023\u5e74\u524d10\u4e2a\u6708\uff0cKK\u7684\u8425\u6536\u5206\u522b\u4e3a16.46\u4ebf\u5143\u300135.24\u4ebf\u5143\u300135.51\u4ebf\u5143\u53ca47.49\u4ebf\u5143\u3002<\/p>\n

\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u6ce8\u610f\u5230\uff0cKK\u7684\u8425\u6536\u589e\u901f\u5df2\u660e\u663e\u653e\u7f13\uff0c2021-2022\u5e74\u540c\u6bd4\u589e\u957f\u5206\u522b\u4e3a254.9%\u3001114.1%\uff0c\u800c2022\u5e74\u589e\u901f\u51e0\u4e4e\u9677\u5165\u505c\u6ede\uff0c\u540c\u6bd4\u589e\u957f\u4ec5\u4e3a0.8%\u3002\u52302023\u5e74\u524d10\u4e2a\u6708\uff0cKK\u7684\u8425\u6536\u589e\u901f\u4e3a54.84%\uff0c\u76f8\u8f832022\u5e74\u540c\u671f\u6709\u6240\u56de\u5347\u3002<\/p>\n

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\u4ece\u6bdb\u5229\u6765\u770b\u4e5f\u662f\u5982\u6b64\u30022020-2022\u5e74\u53ca2023\u5e74\u524d10\u4e2a\u6708\uff0cKK\u7684\u6bdb\u5229\u5206\u522b\u4e3a5.00\u4ebf\u5143\u300113.24\u4ebf\u5143\u300114.26\u4ebf\u5143\u53ca22.50\u4ebf\u5143\uff0c\u5176\u4e2d2021-2022\u5e74\u589e\u901f\u65ad\u5d16\u5f0f\u4e0b\u8dcc\uff0c\u4ec5\u67097.70%\u3002\u7136\u800c\uff0c\u57282023\u5e74\u524d10\u4e2a\u6708\uff0cKK\u7684\u6bdb\u5229\u540c\u6bd4\u589e\u957f\u4e3a57.78%\uff0c\u5448\u73b0\u4e0a\u5347\u8d8b\u52bf\u3002<\/p>\n

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<\/p>\n

KK\u57282020-2022\u5e74\u4e1a\u7ee9\u589e\u957f\u7684\u540c\u65f6\uff0c\u5374\u9677\u5165\u201c\u589e\u6536\u4e0d\u589e\u5229\u201d\u7684\u56f0\u5883\uff0c\u5176\u51c0\u5229\u6da6\u5206\u522b\u4e3a-20.17\u4ebf\u5143\u3001-56.81\u4ebf\u5143\u3002\u57282022-2023\u5e74\u524d10\u4e2a\u6708\u5176\u51c0\u5229\u6da6\u5206\u522b\u4e3a0.62\u4ebf\u5143\u30012.09\u4ebf\u5143\u3002<\/p>\n

KK\u5728\u62db\u80a1\u4e66\u4e2d\u89e3\u91ca\u79f0\uff0c\u5de8\u989d\u4e8f\u635f\u5927\u90e8\u5206\u6765\u81ea\u4e8e\u6309\u516c\u5e73\u503c\u8ba1\u5165\u635f\u76ca\u7684\u91d1\u878d\u8d1f\u503a\u7684\u516c\u5e73\u503c\u53d8\u52a8\u3002\u82e5\u53bb\u9664\u8fd9\u90e8\u5206\u5f71\u54cd\uff0c\u5176\u7ecf\u8c03\u6574\u540e\u51c0\u5229\u6da6\u5206\u522b\u4e3a-1.71\u4ebf\u5143\u3001-3.04\u4ebf\u5143\u3001-4.12\u4ebf\u5143\u53ca2.30\u4ebf\u5143\u3002\u57282023\u5e74\u524d10\u4e2a\u6708\uff0c\u5176\u7ecf\u8c03\u6574\u51c0\u5229\u626d\u4e8f\u4e3a\u76c8\u3002<\/p>\n

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\u5728\u96c6\u56e2\u7684\u5feb\u901f\u6269\u5f20\u4e2d\uff0cKK\u7684\u8425\u6536\u683c\u5c40\u5df2\u7ecf\u53d1\u751f\u53d8\u5316\uff1a\u521b\u7acb\u6700\u65e9\u7684KK\u9986\u8d21\u732e\u8425\u6536\u5feb\u901f\u4e0b\u964d\uff1bKKV\u201c\u540e\u6765\u8005\u5c45\u4e0a\u201d\u6210\u5360\u6bd4\u6700\u9ad8\u54c1\u724c\uff1bTHE COLORIST\u4e1a\u7ee9\u589e\u957f\u660e\u663e\u6539\u5584\uff1bX11\u5728\u6f6e\u73a9\u5e02\u573a\u9732\u5934\u56f0\u96be\u3002<\/p>\n

\u62db\u80a1\u4e66\u6570\u636e\u663e\u793a\uff0c2023\u5e74\u524d10\u4e2a\u6708KKV\u3001THE COLORIST\u3001KK\u9986\u3001X11\u5206\u522b\u8d21\u732e\u4e868.35\u4ebf\u5143\u30014.40\u4ebf\u5143\u30013.21\u4ebf\u5143\u30010.13\u4ebf\u5143\u8425\u6536\uff0c\u5360\u603b\u8425\u6536\u6bd4\u91cd\u4e3a50.7%\u300126.7%\u300119.5%\u548c0.8%\u3002<\/p>\n

<\/p>\n

\u636e\u5929\u773c\u67e5\u6570\u636e\u663e\u793a\uff0c2016\u81f3\u4eca\uff0cKK\u5df2\u62ff\u5230\u5305\u62ec\u7480\u74a8\u8d44\u672c\u3001 \u9ed1\u85fb\u8d44\u672c \u3001\u7ecf\u7eac\u521b\u6295\u3001\u6d2a\u6cf0\u57fa\u91d1\u53ca\u4eac\u4e1c\u7b49\u76847\u8f6e\u878d\u8d44\uff0c\u603b\u878d\u8d44\u989d\u8d8540\u4ebf\u5143\u3002<\/p>\n

\u5728\u628a\u63e1\u521b\u4e1a\u548c\u7ecf\u8425\u7684\u98ce\u5411\u65b9\u9762\uff0c\u4e0d\u53ef\u5426\u8ba4\u5434\u60a6\u5b81\u548cKK\u7684\u72ec\u5230\u4e4b\u5904\u3002\u5c3d\u7ba1\u521b\u7acb\u516b\u5e74\u7ec8\u4e8e\u626d\u4e8f\u4e3a\u76c8\uff0c\u4f46\u5176\u52a0\u76df\u5546\u52a0\u901f\u51fa\u9003\u7b49\u95ee\u9898\u3002\u968f\u7740\u6d88\u8d39\u8005\u91cd\u56de\u7ebf\u4e0b\uff0c\u6216\u5c06\u5bf9KK\u96c6\u56e2\u7684\u7ecf\u8425\u9020\u6210\u4e0d\u5229\u5f71\u54cd\u3002<\/p>\n

300\u52a0\u76df\u5546\u9000\u51fa<\/strong><\/h1>\n

\u57282019\u5e74\u300a\u96f6\u552e\uff1a\u7115\u65b0\u4e3b\u529b\u300b\u4e3b\u9898\u5206\u4eab\u4e0a\uff0c\u521b\u59cb\u4eba\u5434\u60a6\u5b81\u66fe\u8868\u793a\uff0c\u96f6\u552e\u516c\u53f8\u521b\u65b0\u9700\u8981\u6839\u57fa\uff0c\u9700\u8981\u8fc5\u901f\u5360\u9886\u5e02\u573a\uff0c\u5e76\u5f3a\u8c03\u4e86\u4e24\u4e2aTips\uff1a\u201c\u8fc5\u901f\u610f\u5473\u7740\u8d44\u91d1\uff0c\u4e5f\u610f\u5473\u7740\u5f00\u5e97\u7684\u80fd\u529b\u3002\u201d<\/p>\n

\u5b9e\u9645\u4e0a\uff0c\u8272\u5f69\u9c9c\u8273\u7684\u95e8\u5e97\u4e0d\u4ec5\u662fKK\u7684\u4eae\u773c\u62db\u724c\uff0c\u4e5f\u662fKK\u96c6\u56e2\u662f\u8425\u6536\u6839\u57fa\u3002\u5f00\u5e97\u4f3c\u4e4e\u5df2\u7ecf\u6210\u4e3aKK\u4e0a\u5e02\u6545\u4e8b\u7684\u903b\u8f91\u8d77\u70b9\uff1a\u901a\u8fc7\u95e8\u5e97\u7684\u6269\u5f20\u5b9e\u73b0\u964d\u672c\u589e\u6548\u3002<\/p>\n

\u636e\u6700\u65b0\u62db\u80a1\u4e66\u663e\u793a\uff0cKK\u7684\u95e8\u5e97\u89c4\u6a21\u4e0d\u65ad\u6536\u7f29\u3002\u5176\u95e8\u5e97\u6570\u91cf\u75312021\u5e74\u7684721\u5bb6\u51cf\u5c11\u81f32022\u5e74\u7684707\u5bb6\uff0c\u540c\u6bd4\u51cf\u5c1114\u5bb6\u3002\u622a\u81f32023\u5e7410\u670831\u65e5\uff0cKK\u65d7\u4e0b\u95e8\u5e97\u6570\u91cf\u5171800\u5bb6\uff0c\u5176\u4e2dKKV\u5171458\u5bb6\uff0cTHE COLORIS\u5171243\u5bb6\uff0cX11\u517164\u5bb6\uff0cKK\u998635\u5bb6\u3002<\/p>\n

<\/p>\n

KK\u7684\u95e8\u5e97\u5305\u62ec\u52a0\u76df\u5e97\u4e0e\u81ea\u8425\u5e97\u3002\u636e\u6700\u65b0\u62db\u80a1\u4e66\u663e\u793a\uff0c\u622a\u81f32023\u5e7410\u670831\u65e5\uff0cKK\u65d7\u4e0b\u7684\u81ea\u8425\u5e97\u6709680\u5bb6\uff0c\u52a0\u76df\u5e97\u6709120\u5bb6\uff0c\u4ee5\u81ea\u8425\u5e97\u4e3a\u4e3b\u3002<\/p>\n

\u4e3a\u4e86\u964d\u4f4e\u6269\u5f20\u6210\u672c\uff0c\u7f13\u89e3\u52a0\u76df\u5546\u6d41\u52a8\u6027\u538b\u529b\uff0cKK\u4ece2019\u5e74\u8d77\u4e3a\u52a0\u76df\u5546\u63d0\u4f9b\u65e0\u62c5\u4fdd\u5e76\u8ba1\u606f\u7684\u8d37\u6b3e\uff0c\u4e3a\u65b0\u5e97\u7684\u8fd0\u8425\u63d0\u4f9b\u8d44\u91d1\u3002<\/p>\n

2020-2022\u5e74\u53ca2023\u5e74\u524d10\u4e2a\u6708\uff0cKK\u63d0\u4f9b\u7ed9\u52a0\u76df\u5546\u7684\u8d37\u6b3e\u5206\u522b\u4e3a2.72\u4ebf\u5143\u30018190\u4e07\u5143\u3001950\u4e07\u5143\u53ca400\u4e07\u5143\uff1b\u5e94\u6536\u52a0\u76df\u5546\u6b3e\u9879\u5206\u522b\u4e3a9140\u4e07\u5143\u30011.90\u4ebf\u5143\u30016090\u4e07\u5143\u53ca2470\u4e07\u5143\u3002<\/p>\n

\u8fd9\u79cd\u6269\u5f20\u6a21\u5f0f\u770b\u8d77\u6765\u867d\u7cbe\u5999\uff0c\u4f46\u5b9e\u9645\u4e0a\u662f\u5728\u201c\u73a9\u706b\u201d\u3002\u9ad8\u989d\u7684\u8d37\u6b3e\u4f7f\u5f97KK\u4e0d\u4ec5\u9762\u4e34\u7740\u81ea\u8eab\u6d41\u52a8\u6027\u538b\u529b\uff0c\u8fd8\u9700\u627f\u62c5\u7531\u52a0\u76df\u5546\u7ecf\u8425\u4e0d\u5584\u800c\u5bfc\u81f4\u7684\u574f\u8d26\u98ce\u9669\u3002<\/p>\n

\u6839\u636eKK\u96c6\u56e2\u62db\u80a1\u4e66\uff0c2020-2022\u5e74\uff0cKK\u96c6\u56e2\u8d1f\u503a\u603b\u989d\u5206\u522b\u4e3a58.24\u4ebf\u5143\u3001138.31\u4ebf\u5143\u548c137.62\u4ebf\u5143\uff1b\u622a\u6b622023\u5e7410\u670831\u65e5\uff0cKK\u96c6\u56e2\u7684\u8d1f\u503a\u603b\u989d\u589e\u52a0\u81f3133.09\u4ebf\u5143\u3002<\/p>\n

<\/p>\n

\u6839\u636e\u300a\u8d37\u6b3e\u901a\u5219\u300b\uff0c\u975e\u91d1\u878d\u673a\u6784\u7684\u516c\u53f8\u4e4b\u95f4\u7684\u8d37\u6b3e\u5e94\u5f53\u88ab\u7981\u6b62\u3002KK\u4e5f\u5728\u62db\u80a1\u4e66\u4e2d\u660e\u786e\u8868\u793a\uff0c\u867d\u7136\u76ee\u524d\u5e76\u672a\u53d7\u5230\u592e\u884c\u5904\u7f5a\uff0c\u4f46\u4e0d\u6392\u9664\u672a\u6765\u7f5a\u6b3e\u7684\u53ef\u80fd\u6027\u3002\u6216\u662f\u51fa\u4e8eIPO\u524d\u5915\u7684\u5408\u89c4\u8003\u8651\uff0c\u8fd9\u79cd\u6269\u5f20\u6a21\u5f0f\u5df2\u4e8e2021\u5e746\u6708\u6b63\u5f0f\u505c\u6b62\u3002<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5728\u5927\u4e3e\u6269\u5f20\u7684\u8d8b\u52bf\u4e0b\uff0cKK\u65d7\u4e0b\u52a0\u76df\u5546\u6b63\u9006\u52bf\u51fa\u8d70\uff0c\u52a0\u76df\u5e97\u7684\u6570\u91cf\u5728\u7ecf\u5386\u4e86\u6210\u500d\u5f0f\u4e0a\u6da8\u540e\u6389\u5934\u5411\u4e0b\u3002<\/p>\n

2020-2022\u5e74\uff0cKK\u65d7\u4e0b\u52a0\u76df\u5546\u4ece424\u5bb6\u5feb\u901f\u51cf\u5c11\u81f3114\u5bb6\uff0c\u540c\u671f\u81ea\u6709\u95e8\u5e97\u589e\u52a0\u81f3593\u5bb6\uff1b\u4f462023\u5e74\u524d10\u4e2a\u6708\uff0cKK\u81ea\u6709\u95e8\u5e97\u589e\u52a022\u5bb6\uff0c\u800c\u52a0\u76df\u5e97\u6570\u91cf\u51cf\u5c11\u81f3109\u5bb6\u3002<\/p>\n

\u52a0\u76df\u5546\u7684\u51fa\u9003\u6709\u591a\u79cd\u539f\u56e0\uff0c\u603b\u5f52\u6765\u8bf4\uff0c\u9000\u51fa\u7684\u7406\u7531\u7ed5\u4e0d\u5f00\u76c8\u5229\u80fd\u529b\u7684\u4e0d\u53ca\u9884\u671f\u3002\u7531\u4e8e\u672a\u8fbe\u5230\u4e0e\u573a\u7b7e\u7ea6\u65f6\u7684\u4e1a\u7ee9\u8868\u73b0\u548c\u79df\u91d1\u8d21\u732e\uff0c\u5168\u56fd\u591a\u4e2aKKV\u4e0e\u5546\u573a\u5b58\u5728\u5206\u6b67\u3002<\/p>\n

\u53e6\u5916\uff0c\u81ea\u6709\u54c1\u724c\u5360\u6bd4\u8f83\u5c11\u59cb\u7ec8\u662fKK\u7ecf\u8425\u4e2d\u7684\u4e00\u6839\u523a\u30022020-2022\u5e74\u4ee5\u53ca2023\u5e74\u524d10\u4e2a\u6708\uff0cKK\u81ea\u6709\u54c1\u724c\u8d21\u732e\u8425\u6536\u5360\u6bd4\u5206\u522b\u4e3a13.0%\u300113.0%\u300110.5%\u53ca13.8%\u3002<\/p>\n

<\/p>\n

\u4e0e\u540c\u884c\u4e1a\u4e0a\u5e02\u516c\u53f8\u76f8\u6bd4\uff0c\u4f8b\u5982\u540d\u521b\u4f18\u54c1\u5df2\u6210\u4e3a\u5168\u7403\u89c4\u6a21\u6700\u5927\u7684\u81ea\u6709\u54c1\u724c\u96f6\u552e\u5546\uff0cKK\u4ecd\u53bb\u4e4b\u751a\u8fdc\uff0c\u4e0d\u5f97\u4e0d\u9762\u5bf9\u6210\u672c\u63a7\u5236\u548c\u7b2c\u4e09\u65b9\u54c1\u724c\u4f9d\u8d56\u7684\u538b\u529b\u3002<\/p>\n

\u4e00\u8fb9\u662f\u75af\u72c2\u5f00\u5e97\uff0c\u4e00\u8fb9\u662f\u88ab\u8feb\u95ed\u5e97\u3002\u524d\u671f\u6269\u5f20\u7684\u6709\u6548\u63aa\u65bd\u88ab\u8feb\u201c\u5239\u8f66\u201d\uff0c\u52a0\u4e0a\u52a0\u76df\u5546\u5927\u89c4\u6a21\u51fa\u9003\uff0c\u91cd\u65b0\u63a7\u5236\u6269\u5f20\u8282\u594f\u6210\u4e3aKK\u7684\u5f53\u52a1\u4e4b\u6025\u3002\u4f46\u76ee\u524d\uff0cKK\u901a\u8fc7\u81ea\u6709\u8d44\u91d1\u94fa\u8bbe\u65b0\u5e97\u5e76\u975e\u6613\u4e8b\u3002\u8054\u7cfb\u5434\u60a6\u5b81\u66fe\u5f3a\u8c03\u7684\u53e6\u4e00\u4e2aTip\u2014\u2014\u8d44\u91d1\uff0c\u6216\u8bb8\u53ef\u4ece\u4e2d\u7aa5\u5f97KK\u6025\u4e8e\u4e0a\u5e02\u7684\u90e8\u5206\u539f\u56e0\u3002<\/p>\n

\u771f\u98ce\u53e3\u8fd8\u662f\u4f2a\u98ce\u53e3\uff1f<\/strong><\/h1>\n

\u6f6e\u6d41\u96f6\u552e\u62e5\u6709\u5343\u4ebf\u7ea7\u522b\u7684\u5e7f\u9614\u5e02\u573a\u3002\u6839\u636e\u5f17\u82e5\u65af\u7279\u6c99\u5229\u6587\uff0c2022\u5e74\u6f6e\u6d41\u96f6\u552e\u5e02\u573a\u89c4\u6a21\u4e3a2244\u4ebf\u5143\uff0c\u9884\u8ba12027\u5e74\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u52305260\u4ebf\u5143\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u8fbe18.6%\uff1b\u800c\u540c\u671f\u4e2d\u56fd\u6574\u4f53\u96f6\u552e\u5e02\u573a\u89c4\u6a21\u5e74\u590d\u5408\u589e\u901f\u4e3a6.0%\u3002<\/p>\n

<\/p>\n

\u8fd9\u6837\u770b\u6765\uff0c\u6f6e\u6d41\u96f6\u552e\u4fe8\u7136\u5177\u6709\u4f20\u7edf\u96f6\u552e\u6240\u4e0d\u5907\u7684\u9ad8\u6210\u957f\u6027\u3002\u5feb\u8f66\u4e0a\u7684KK\u7531\u6b64\u5438\u5f15\u4e86\u4e0d\u5c11\u5e74\u8f7b\u4eba\u7684\u6d88\u8d39\u6ce8\u610f\u529b\u3002\u4e0d\u8fc7\u5e74\u8f7b\u4eba\u867d\u6709\u8f83\u9ad8\u7684ARPU\u503c\uff08\u4e00\u822c\u6307\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\uff0c\u6d88\u8d39\u6f5c\u529b\u66f4\u5f3a\uff0c\u4f46\u540c\u65f6\u4e5f\u66f4\u5bb9\u6613\u4e3a\u5176\u4ed6\u65b0\u9c9c\u4e8b\u7269\u6240\u5438\u5f15\u3002<\/p>\n

\u4e3a\u4e86\u7559\u4f4f\u5e74\u8f7b\u4eba\uff0cKK\u5728\u9009\u54c1\u4e0a\u4e0b\u8db3\u4e86\u529f\u592b\u3002\u901a\u8fc7\u7ec4\u5efa\u9009\u54c1\u56e2\u961f\uff0c\u4e13\u4e1a\u4e70\u624b\u628a\u63a7\u6d88\u8d39\u504f\u597d\uff1b\u901a\u8fc7\u5c42\u5c42\u7b5b\u9009\u540e\uff0c\u4ea7\u54c1\u5c06\u7ecf\u8fc7\u4e13\u4e1a\u8bc4\u59d4\u4f1a\u6295\u7968\uff1b\u901a\u8fc7\u540e\uff0c\u4ea7\u54c1\u5c06\u5728\u6d4b\u8bd5\u95e8\u5e97\u8fdb\u884c\u8bd5\u9500\uff0c\u5404\u9879\u8fbe\u6807\u540e\u65b9\u8fdb\u5165\u91c7\u8d2d\u767d\u540d\u5355\u3002<\/p>\n

\u4e0e\u4f20\u7edf\u7ebf\u4e0b\u96f6\u552e\u4e0d\u540c\uff0cKK\u629b\u5f03\u4e86\u4f20\u7edf\u6d41\u91cf\u901a\u9053\u7684\u5b9a\u4f4d\u2014\u2014\u4e0d\u5411\u4f9b\u5e94\u5546\u6536\u53d6\u8fdb\u573a\u6761\u7801\u8d39\u3001\u7ba1\u7406\u8d39\u7b49\u540e\u53f0\u8d39\u7528\uff0c\u800c\u662f\u7528\u4e70\u65ad\u5236\u5411\u54c1\u724c\u4f9b\u5e94\u5546\u76f4\u91c7\u3002<\/p>\n

\u8fd9\u4f7f\u5f97KK\u4e0d\u518d\u662f\u201c\u79df\u552e\u8d27\u67b6\u201d\uff0c\u800c\u66f4\u50cf\u4e2a\u201c\u96c6\u88c5\u7bb1\u201d\uff1a\u4ee5DTC(Direct To Customer)\u6a21\u5f0f\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff0c\u65e2\u53d6\u6d88\u4e2d\u95f4\u5546\u8d5a\u5dee\u4ef7\uff0c\u53c8\u4fdd\u8bc1\u4e86\u4ea7\u54c1\u54c1\u8d28\u3002<\/p>\n

\u52a0\u4e0a\u95e8\u5e97\u8fd0\u8425\u4e0e\u4f9b\u5e94\u94fe\u7aef\u6570\u5b57\u5316\u5bf9\u6d88\u8d39\u8005\u504f\u597d\u7684\u53ca\u65f6\u6355\u6349\u4e0e\u6ee1\u8db3\u3001\u201c\u989c\u503c\u7ecf\u6d4e\u201d\u5bf9\u95e8\u5e97\u5438\u5f15\u529b\u7684\u52a0\u6210\uff0c\u8fd9\u4fbf\u662f\u6f6e\u6d41\u96f6\u552e\u6210\u4e3a\u65b0\u6d88\u8d39\u201c\u98ce\u53e3\u201d\u7684\u6839\u672c\u903b\u8f91\u3002<\/p>\n

\u4e0d\u8fc7\u5373\u4fbf\u5b9e\u65bd\u4e86\u5982\u6b64\u4e25\u8c28\u7684SKU\u7ba1\u7406\uff0cKK\u4ecd\u7136\u9762\u5bf9\u7740\u540c\u8d28\u5316\u7684\u96be\u9898\u3002\u629b\u5f00\u6f6e\u6d41\u96f6\u552e\u8fd9\u4e00\u6982\u5ff5\uff0c\u5b9e\u9645\u7ecf\u8425\u4e2d\uff0cKK\u4e0d\u5f97\u4e0d\u5728\u6fc0\u70c8\u7684\u7ade\u4e89\u4e2d\u5bfb\u6c42\u7a81\u56f4\u3002<\/p>\n

\u89c6\u7ebf\u62c9\u5bbd\u81f3\u6574\u4e2a\u7cbe\u54c1\u96c6\u5408\u4e13\u5356\u8d5b\u9053\uff0c\u884c\u4e1aTpo5\u7684\u5e02\u573a\u4efd\u989d\u536014.6%\u3002\u76ee\u524dKKV\u548cKK\u9986\u7684\u5e02\u573a\u4efd\u989d\u7ea62.5%\uff0c\u4f4d\u5217\u7b2c\u4e8c\uff0c\u9886\u5148\u5730\u4f4d\u968f\u65f6\u6709\u53ef\u80fd\u88ab\u8d76\u8d85\u3002<\/p>\n

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1.\u300aKK\u5982\u4f55\u6293\u4f4f9000\u5c81\u5e74\u8f7b\u4eba\u7684\u5fc3?\u989c\u503c\u5373\u6b63\u4e49\u3001\u793e\u4ea4\u5373\u8d27\u5e01\u3001\u4e2a\u6027\u5373\u52a8\u529b\u300b\uff0c\u7ecf\u7eac\u4f4e\u8c03<\/p>\n

2.\u300aKK\u96c6\u56e2\u56db\u95ef\u6e2f\u80a1IPO\uff0c\u6295\u8d44\u8005\u80fd\u4e70\u8d26\u5417\uff1f\u300b\uff0c\u65b0\u6d88\u8d39\u65e5\u62a5<\/p>\n

\u4f5c\u8005 | \u82e5\u6960 \u8c46\u4e73\u62ff\u94c1<\/p>\n

\u6392\u7248 | Cathy<\/p>\n

\u76d1\u5236 | Yoda<\/p>\n

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