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<\/figure>\n

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<\/figure>\n

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2\u3001\u5168\u57df\u7528\u6237\u8fd0\u8425\uff1a\u54ea\u91cc\u6709\u589e\u91cf\uff0c\u5c31\u5728\u54ea\u91cc\u7ed3\u5408<\/strong><\/h2>\n

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\u8fd1\u4e24\u5e74\uff0c\u6765\u4f0a\u4efd\u5f00\u59cb\u8fdb\u884c\u516c\u57df\u548c\u79c1\u57df\u7684\u6574\u5408\uff0c\u8fdb\u884c\u5168\u94fe\u8def\u6570\u636e\u7684\u6253\u901a\u3002\u76ee\u524d\u6765\u4f0a\u4efd\u79c1\u57df\u4f1a\u5458\u6570\u7a81\u78344300\u4e07\uff0c\u5e76\u53ef\u4ee5\u501f\u52a9\u5c0f\u7a0b\u5e8f\u8fdb\u884c\u7cbe\u7ec6\u5316\u7684\u8fd0\u8425\u3002\u500d\u589e\u671f\u95f4\uff0c\u6765\u4f0a\u4efd\u57fa\u4e8e\u5168\u57df\u6d88\u8d39\u8005\u8fd0\u8425\u7684\u6574\u5408\uff0c\u63a8\u52a8\u79c1\u57df\u8f6c\u5316\u7387\u63d0\u53475%\uff0cARPU\u63d0\u534710%\u3002<\/p>\n

\u9910\u98df\u884c\u4e1a\u7684\u7279\u6b8a\u6027\u5728\u4e8e\uff0c\u8fd9\u4e9b\u54c1\u724c\u624e\u6839\u4e8e\u7ebf\u4e0b\uff0c\u901a\u8fc7\u95e8\u5e97\u53ef\u4ee5\u8fde\u63a5\u5230\u7ebf\u4e0b\u7528\u6237\uff0c\u4f46\u4e5f\u9700\u8981\u5728\u7ebf\u4e0a\u901a\u8fc7\u516c\u79c1\u57df\u7ed3\u5408\uff0c\u6269\u589e\u91cf\u3001\u63d0\u5b58\u91cf\u3002<\/p>\n

\u4e0e\u8fd9\u4e00\u9636\u6bb5\u540c\u6b65\u53d1\u751f\u7684\u662f\uff0c\u89c6\u9891\u53f7\u4f5c\u4e3a\u5fae\u4fe1\u751f\u6001\u7684\u6218\u7565\u7ea7\u4ea7\u54c1\uff0c\u5bf9\u5fae\u4fe1\u751f\u6001\u516c\u57df\u80fd\u529b\u8fdb\u884c\u4e86\u5b8c\u5584\u548c\u8865\u5145\u3002\u66f4\u591a\u54c1\u724c\u5c06\u89c6\u9891\u53f7\u7eb3\u5165\u81ea\u8eab\u8fd0\u8425\u4f53\u7cfb\u4e2d\uff0c\u5e76\u5c06\u5c0f\u7a0b\u5e8f\u3001\u4f01\u5fae\u7b49\u5fae\u4fe1\u751f\u6001\u5185\u7684\u6d41\u91cf\u6c60\u80fd\u529b\uff0c\u7ec4\u5408\u5728\u4e00\u8d77\u7528\u3002<\/strong><\/p>\n

<\/figure>\n

\u56fe\u6e90\u6765\u4f0a\u4efd\u3001\u4f0a\u5229\u89c6\u9891\u53f7<\/p>\n

\u636e\u817e\u8baf\u62ab\u9732\u7684\u6700\u65b0\u6570\u636e\uff0c2023\u5e74\u4e09\u5b63\u5ea6\uff0c\u89c6\u9891\u53f7\u603b\u64ad\u653e\u91cf\u540c\u6bd4\u589e\u957f\u8d85\u8fc750%\uff0c\u800c\u5fae\u4fe1\u7684\u6cdb\u5185\u5faa\u73af\u5e7f\u544a\u6536\u5165\uff08\u6307\u4ee5\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u3001\u89c6\u9891\u53f7\u3001\u516c\u4f17\u53f7\u548c\u4f01\u4e1a\u5fae\u4fe1\u4e3a\u843d\u5730\u9875\u7684\u5e7f\u544a\uff09\u540c\u6bd4\u589e\u957f\u8d85\u8fc730%\u3002<\/strong><\/p>\n

\u8fc7\u53bb\u4e00\u5e74\uff0c\u4f0a\u5229\u4e5f\u5bf9\u89c6\u9891\u53f7\u8fdb\u884c\u4e86\u6df1\u5165\u5e03\u5c40\uff0c\u5e76\u7ed9\u4f0a\u5229\u5e26\u6765\u4e86\u610f\u5916\u4e4b\u559c\u3002\u636e\u4f0a\u5229\u6570\u5b57\u79d1\u6280\u4e2d\u5fc3\u54c1\u724c\u8425\u9500\u4e0e\u6d88\u8d39\u8005\u8fd0\u8425\u8d1f\u8d23\u4eba\u6768\u59d7\u59d7\u4ecb\u7ecd\uff0c\u89c6\u9891\u53f7\u7684\u4ef7\u503c\u5728\u4e8e\u628a\u597d\u7684\u5185\u5bb9\u901a\u8fc7\u5fae\u4fe1\u5185\u5404\u4e2a\u89e6\u70b9\u5206\u53d1\uff0c\u518d\u901a\u8fc7\u7528\u6237\u5bf9\u4e8e\u5185\u5bb9\u7684\u53cd\u9988\u6301\u7eed\u8fed\u4ee3\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n

\u79c1\u57df+\u516c\u57df\u7684\u4f18\u52bf\u5728\u4e8e\uff0c\u65e2\u5f3a\u8c03\u79c1\u57df\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u8f6c\u5316\u6548\u679c\uff0c\u53c8\u80fd\u901a\u8fc7\u516c\u57df\u5bfc\u5165\u6d41\u91cf\u3001\u6c89\u6dc0\u7528\u6237\u3002<\/strong>\u4e24\u8005\u7684\u76f8\u8f85\u76f8\u6210\u3001\u4e92\u8054\u4e92\u901a\uff0c\u9a71\u52a8\u7740\u54c1\u724c\u7684\u751f\u610f\u589e\u957f\u3002\u636e\u4f0a\u5229\u63d0\u4f9b\u7684\u6570\u636e\uff0c\u901a\u8fc7\u8fd9\u79cd\u6a21\u5f0f\u7684\u9a71\u52a8\uff0c\u5176\u6db2\u6001\u5976\u54c1\u7c7b\u5728\u79c1\u57df\u521b\u9020\u4e86\u7ea64\u4ebf\u5143\u7684\u6536\u5165\u3002<\/p>\n

<\/figure>\n

\u6574\u4e2a2023\u5e74\uff0c\u54c1\u724c\u5bf9\u5168\u57df\u8fd0\u8425\u7684\u7406\u89e3\u53c8\u52a0\u6df1\u4e86\u4e0d\u5c11\u3002\u73b0\u5728\u6240\u8bf4\u7684\u5168\u57df\u7ecf\u8425\uff0c\u6709\u4e09\u5c42\u5185\u6db5\uff0c\u9664\u4e86\u7ebf\u4e0a+\u7ebf\u4e0b\u3001\u79c1\u57df+\u516c\u57df\uff0c\u8fd8\u6709\u54c1\u724c+\u6e20\u9053<\/strong>\uff0c\u6307\u7684\u662f\u54c1\u724c\u4e0e\u6e20\u9053\u7684\u8054\u5408\u8425\u9500\uff0c\u80fd\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u591a\u65b0\u4f53\u9a8c\u3002<\/p>\n

\u603b\u7ed3\u6765\u8bf4\uff0c\u5c31\u662f\u201c\u54ea\u91cc\u6709\u589e\u91cf\uff0c\u5c31\u548c\u54ea\u91cc\u7ed3\u5408\u3002<\/strong>\u201d\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u5168\u57df\u8fd0\u8425\u6253\u901a\u4e86\u6240\u6709\u54c1\u724c\u8425\u9500\u73af\u8282\u7684\u4fe1\u606f\u3001\u8bc9\u6c42\uff0c\u8fdb\u884c\u7740\u5168\u9762\u7684\u8054\u52a8\u3002\u6b63\u662f\u8fd9\u79cd\u8fde\u63a5\uff0c\u8ba9\u539f\u672c\u6563\u6c99\u4e00\u6837\u7684\u6e20\u9053\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u5f62\u6210\u7edf\u4e00\u7684\u4f53\u9a8c\uff0c\u63a8\u52a8\u4e86\u9500\u552e\u7684\u589e\u957f\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u5168\u57df\u8054\u52a8\u6210\u4e3a\u4e00\u4e2a\u65f6\u4ee3\u8d8b\u52bf\u540e\uff0c\u4e5f\u610f\u5473\u7740\u54c1\u724c\u8981\u8fdb\u884c\u4e00\u573a\u81ea\u4e0a\u800c\u4e0b\u7684\u53d8\u9769\uff0c\u5305\u62ec\u4f01\u4e1a\u7ec4\u7ec7\u8c03\u6574\u3001\u5185\u90e8\u6570\u5b57\u5316\u94fe\u8def\u7684\u6253\u901a\u3002<\/strong><\/p>\n

\u5728\u7ec4\u7ec7\u67b6\u6784\u5c42\u9762\uff0c\u6765\u4f0a\u4efd\u5185\u90e8\u6709\u4e09\u4e2a\u56e2\u961f\u5206\u522b\u8d1f\u8d23\u7528\u6237\u589e\u957f\u3001\u793e\u7fa4\u8fd0\u8425\u548c\u95e8\u5e97\u8425\u8fd0\u3001\u95e8\u5e97\u8fd0\u8425\u4f53\u7cfb\u7684\u6267\u884c\u548c\u53cd\u9988\u3002\u4f0a\u5229\u5219\u5728\u6570\u5b57\u5316\u8425\u9500\u65b9\u9762\uff0c\u4e13\u95e8\u6210\u7acb\u4e86\u4e09\u4e2a\u90e8\u95e8\uff0c\u5206\u522b\u8fdb\u884c\u7b56\u7565\u5236\u5b9a\u3001\u6570\u636e\u53cd\u9988\u3001\u6280\u672f\u652f\u6301\u3002<\/p>\n

\u4f46\u603b\u4f53\u800c\u8a00\uff0c\u8fd9\u4e9b\u4e0d\u540c\u7684\u56e2\u961f\u67b6\u6784\uff0c\u90fd\u671d\u7740\u4e00\u4e2a\u76ee\u6807\uff1a\u8ba9\u5168\u57df\u53d8\u9769\u4e0b\u6c89\u5230\u5b9e\u9645\u7684\u4e1a\u52a1\u4e2d\uff0c\u6700\u7ec8\u5b9e\u73b0\u8ba9\u201c\u6570\u5b57\u5316\u201d\u523b\u5728\u4f01\u4e1a\u7684DNA\u4e2d\u3002<\/p>\n

3\u3001\u4ece\u7b56\u7565\u8fed\u4ee3\u5230\u5b9e\u6218\u73a9\u6cd5\uff0c\u817e\u8baf\u548c\u5546\u5bb6\u4e00\u8d77\u63a2\u7d22\u201c\u500d\u589e\u201d<\/strong><\/h2>\n

\u4f01\u4e1a\u8fdb\u884c\u5168\u57df\u8fd0\u8425\u548c\u7ec4\u7ec7\u53d8\u9769\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff0c\u600e\u4e48\u628a\u201c\u6570\u5b57\u5316\u201d\u8fd9\u4ef6\u4e8b\u5f04\u6e05\u695a\u3001\u505a\u51fa\u66f4\u597d\u7684\u6548\u679c\u2014\u2014\u4ece\u843d\u5730\u7684\u6548\u679c\u6765\u770b\uff0c\u9009\u62e9\u4e0e\u817e\u8baf\u667a\u6167\u96f6\u552e\u5408\u4f5c\u65e0\u7591\u662f\u660e\u667a\u7684\u3002<\/p>\n

\u4e00\u573a\u6218\u6597\u5f80\u5f80\u662f\u4ece\u7b56\u7565\u8bbe\u8ba1\u5f00\u59cb\u7684\u3002\u4eca\u5e742\u6708\uff0c\u6765\u4f0a\u4efd\u5f00\u59cb\u4e0e\u817e\u8baf\u8fdb\u884c\u5168\u57df\u8fd0\u8425\u65b9\u9762\u7684\u5408\u4f5c\u65f6\uff0c\u9996\u5148\u505a\u7684\u4e8b\u60c5\u5c31\u662f\uff0c\u7b56\u7565\u5c42\u9762\u7684\u6574\u5408\u3002<\/p>\n

\u5415\u534e\u63d0\u5230\uff0c\u516c\u53f8\u7684\u7ecf\u8425\u7406\u5ff5\u53d1\u751f\u4e86\u8f83\u5927\u7684\u8f6c\u53d8\uff0c\u5f00\u59cb\u4ece\u6d88\u8d39\u8005\u89d2\u5ea6\u601d\u8003GMV\u589e\u957f\u3002\u4e0e\u817e\u8baf\u667a\u6167\u96f6\u552e\u56e2\u961f\u4e00\u8d77\u8fdb\u884c\u7b56\u7565\u590d\u76d8\u540e\uff0c\u6765\u4f0a\u4efd\u51b3\u5b9a\u4e0d\u52a0\u5165\u884c\u4e1a\u4ef7\u683c\u6218\uff0c\u800c\u662f\u8ba9\u5ba2\u6237\u66f4\u591a\u611f\u77e5\u5230\u4ea7\u54c1\u7684\u5185\u6db5\u3001\u6ea2\u4ef7\u3001\u65b0\u9c9c\u5065\u5eb7\u7406\u5ff5\uff0c\u8ba9\u751f\u610f\u5b9e\u73b0\u81ea\u7136\u589e\u957f\u3002<\/p>\n

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<\/figure>\n

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