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<\/p>\n

\u6b64\u5916\uff0c\u4ece2018\u5e74\u8d77\uff0c\u817e\u8baf\u97f3\u4e50\u7684\u7248\u6743\u6210\u672c\u9010\u5b63\u4e0a\u5347\uff0c\u5cf0\u503c\u63a5\u8fd1\u8425\u4e1a\u6210\u672c\u768450%\uff1b\u8fd9\u610f\u5473\u7740\u5176\u5df2\u4e3a\u201c\u62a4\u57ce\u6cb3\u201d\u652f\u4ed8\u9ad8\u989d\u4ee3\u4ef7\u3002\u96be\u9053\u817e\u8baf\u97f3\u4e50\u8981\u6ca6\u4e3a\u5531\u7247\u516c\u53f8\u548c\u5382\u724c\u7684\u201c\u6253\u5de5\u4eba\u201d\uff1f<\/p>\n

\u5728\u77e5\u540d\u8bcd\u4f5c\u5434\u5411\u98de\u7248\u6743\u7ef4\u6743\u4e8b\u4ef6\u4e2d\uff0c\u5c3d\u7ba1\u817e\u8baf\u97f3\u4e50\u5df2\u5411\u53f0\u6e7e\u73af\u7403\u652f\u4ed8\u4e86\u7248\u6743\u8d39\u7528\uff0c\u4e14\u7248\u7a0e\u603b\u989d\u9ad8\u4e8e\u53f0\u6e7e\u73af\u7403\u7684\u6240\u6709\u7248\u7a0e\u6536\u5165\uff0c\u4f46\u5434\u5411\u98de\u5e94\u5f97\u7684\u7248\u7a0e\u5374\u88ab\u53f0\u6e7e\u73af\u7403\u6089\u6570\u4fb5\u541e\u3002\u7ba1\u4e2d\u7aa5\u8c79\uff1a\u5728\u7248\u6743\u4ea4\u6613\u4e2d\uff0c\u5531\u7247\u516c\u53f8\u7684\u5f3a\u52bf\u5730\u4f4d\u53ef\u89c1\u4e00\u6591\u3002<\/p>\n

<\/p>\n

\u56fe\u6e90\uff1afreepik<\/p>\n

\u817e\u8baf\u97f3\u4e50\u7684\u7ade\u4e89\u5bf9\u624b\u4e0d\u4ec5\u5305\u62ec\u7f51\u6613\u4e91\u7b49\u5728\u7ebf\u97f3\u4e50\u5e73\u53f0\uff0c\u6296\u97f3\u3001\u5feb\u624b\u7b49\u77ed\u89c6\u9891APP\u4e5f\u6765\u52bf\u6c79\u6c79\u3002\u636e\u8d22\u65b0\u5f15\u7528\u6570\u636e\uff1a\u817e\u8baf\u97f3\u4e50\u64ad\u653e\u5cf0\u503c\u97f3\u4e50\u4e2d\uff0c\u9ad8\u8fbe45%\u662f\u6240\u8c13\u7684\u6296\u97f3\u795e\u66f2\u3002<\/p>\n

\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u53d1\u73b0\uff0c\u4ece2018\u5e74\u8d77\uff0c\u6296\u97f3\u76f8\u7ee7\u83b7\u5f97\u73af\u7403\u97f3\u4e50\u3001\u7d22\u5c3c\u97f3\u4e50\u3001\u534e\u7eb3\u97f3\u4e50\u7684\u97f3\u4e50\u7248\u6743\uff0c\u5e76\u4e0e\u6469\u767b\u5929\u7a7a\u3001\u6770\u5a01\u5c14\u7b49\u56fd\u5185\u5531\u7247\u516c\u53f8\u5408\u4f5c\uff0c\u5468\u8463\u7684\u7248\u6743\u4e5f\u4e0d\u518d\u662f\u817e\u8baf\u97f3\u4e50\u7684\u72ec\u5bb6\u7248\u6743\u3002<\/p>\n

\u5c3d\u7ba1\u817e\u8baf\u97f3\u4e50\u5728\u66f2\u5e93\u7248\u6743\u65b9\u9762\u5177\u6709\u663e\u8457\u4f18\u52bf\uff0c\u4f46\u5728\u76d1\u7ba1\u538b\u529b\u548c\u5e02\u573a\u7ade\u4e89\u7684\u53cc\u91cd\u5939\u51fb\u4e0b\uff0c\u5176\u8425\u6536\u4ecd\u9762\u4e34\u8f83\u5927\u7684\u6311\u6218\u3002<\/p>\n

\u5728\u7ebf\u97f3\u4e50\u6210\u4e3b\u529b<\/strong><\/h1>\n

\u5728\u77ed\u89c6\u9891\u76db\u884c\u7684\u5e74\u4ee3\uff0c\u6240\u6709\u6cdb\u5a31\u4e50\u5e73\u53f0\u90fd\u5f97\u9762\u5bf9\u6d41\u91cf\u589e\u957f\u6ede\u7f13\u548c\u5916\u6ea2\u52a0\u901f\uff0c\u817e\u8baf\u97f3\u4e50\u4e5f\u4e0d\u4f8b\u5916\u3002<\/p>\n

Fastdata\u6781\u6570\u53d1\u5e03\u7684\u300a2022\u5e74\u4e2d\u56fd\u5728\u7ebf\u97f3\u4e50\u884c\u4e1a\u62a5\u544a\u300b\u663e\u793a\uff0c2022\u5e7412\u6708\uff0c\u6570\u5b57\u97f3\u4e50\u5e73\u53f0\u5e73\u5747\u4f7f\u7528\u65f6\u957f\u73af\u6bd4\u4e0b\u964d30%\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u540c\u4e00\u65f6\u95f4\u6bb5\u5185\u4f7f\u7528\u6296\u5feb\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u65f6\u957f\u73af\u6bd4\u589e\u5e45\u8fbe61.3%\u3002\u77ed\u89c6\u9891\u5bf9\u7528\u6237\u788e\u7247\u65f6\u95f4\u7684\u4fb5\u541e\u53ef\u89c1\u4e00\u6591\u3002<\/p>\n

<\/p>\n

\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u53d1\u73b0\uff0c2023\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0c\u817e\u8baf\u97f3\u4e50\u5728\u7ebf\u97f3\u4e50MAU\u4e3a5.94\u4ebf\uff0c\u540c\u6bd4\u4e0b\u6ed14.2%\u3002\u5b9e\u9645\u4e0a\uff0c\u4ece2020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5f00\u59cb\uff0c\u5728\u7ebf\u97f3\u4e50\u4e1a\u52a1MAU\u4e00\u76f4\u5448\u4e0b\u6ed1\u72b6\u6001\u3002<\/p>\n

\u4ece\u6536\u5165\u4e0a\u770b\uff0c\u5c3d\u7ba1\u5728\u7ebf\u97f3\u4e50\u4e1a\u52a1\u7684MAU\u6301\u7eed\u4e0b\u6ed1\uff0c\u817e\u8baf\u97f3\u4e50\u7684\u5728\u7ebf\u97f3\u4e50\u670d\u52a1\u6536\u5165\u5728\u4eca\u5e74\u4e8c\u5b63\u5ea6\u9996\u6b21\u8d85\u8fc7\u793e\u4ea4\u5a31\u4e50\u6536\u5165\u3002\u5728\u4e09\u5b63\u5ea6\uff0c\u8be5\u4e1a\u52a1\u6536\u5165\u4ecd\u7ef4\u6301\u4e86\u8d85\u8fc730%\u7684\u589e\u957f\uff0c\u5176\u4e2d\u5728\u7ebf\u97f3\u4e50\u670d\u52a1\u7684\u6708\u5ea6ARPPU\uff08\u6bcf\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u76ca\uff09\u4e3a10.3\u5143\uff0c\u540c\u6bd4\u589e\u957f17%\u3002<\/p>\n

\u7136\u800c\uff0c\u817e\u8baf\u97f3\u4e50\u5355\u4e2a\u4ed8\u8d39\u7528\u6237\u6708\u5747\u6536\u5165\u7684\u589e\u957f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4e0e\u65d7\u4e0bQQ\u97f3\u4e50\u7684\u63a5\u8fde\u6da8\u4ef7\u6709\u5173\u3002\u636eQQ\u97f3\u4e50\u7528\u6237\u53cd\u9988\uff0cQQ\u97f3\u4e50\u7eff\u94bb\u8c6a\u534e\u7248\u81ea\u52a8\u7eed\u8d39\u4ef7\u683c\u5c06\u4ece\u539f\u6765\u768411.4\u5143\/\u6708\u4e0a\u8c03\u81f315\u5143\/\u6708\uff0c\u8c03\u6574\u5c06\u4e8e2024\u5e741\u67089\u65e50\u70b9\u8d77\u6b63\u5f0f\u751f\u6548\u3002\u6b64\u6b21\u6da8\u4ef7\u5e45\u5ea6\u8d85\u8fc730%\uff0c\u662fQQ\u97f3\u4e50\u8fd1\u671f\u5185\u7684\u7b2c\u4e8c\u6b21\u6da8\u4ef7\u3002<\/p>\n

\u65e9\u524d\u5728\u4eca\u5e746\u6708\uff0cQQ\u97f3\u4e50\u9488\u5bf9\u81ea\u52a8\u7eed\u8d39\u7684\u8c6a\u534e\u7eff\u94bb\u4f1a\u5458\uff0c\u8fde\u7eed\u5305\u6708\u4ef7\u683c\u4ece13\u5143\u6da8\u81f315\u5143\uff1b\u8fde\u7eed\u5305\u5b63\u4ef7\u683c\u4ece35\u5143\u6da8\u523045\u5143\uff1b\u8fde\u7eed\u5305\u5e74\u4ef7\u683c\u5219\u4ece138\u5143\uff08\u9996\u5e7488\u5143\uff09\u6da8\u81f3158\u5143\u3002<\/p>\n

\u5728\u4ef7\u683c\u4e0a\uff0c\u4e0e\u7f51\u6613\u4e91\u97f3\u4e50\u76f8\u6bd4\uff0cQQ\u97f3\u4e50\u7684\u4f18\u52bf\u5e76\u4e0d\u660e\u663e\u3002\u76ee\u524d\uff0c\u7f51\u6613\u4e91\u97f3\u4e50\u7684\u4f1a\u5458\u4ef7\u683c\u8303\u56f4\u4e3a8-15\u5143\uff0c\u4e14\u53ef\u4ee5\u901a\u8fc7\u5f00\u901a\u6dd8\u5b9d88VIP\u83b7\u5f97\u7f51\u6613\u4e91\u9ed1\u80f6\u5e74\u5361\uff0c\u800c\u5728\u95f2\u9c7c\u7b49\u4e8c\u624b\u5e73\u53f0\u4e0a\u5219\u670950-60\u5143\u7684\u4ef7\u683c\u4f18\u60e0\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cQQ\u97f3\u4e50\u7684\u8fde\u7eed\u5305\u6708\u4ef7\u683c\u4e0a\u8c03\u81f315\u5143\/\u6708\u540e\uff0c\u5c06\u4f7f\u5f97\u5176\u5728\u4ef7\u683c\u4e0a\u5931\u53bb\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n

\u6570\u5b57\u97f3\u4e50\u5e02\u573a\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u3002\u968f\u7740\u6296\u97f3\u6210\u7acb\u97f3\u4e50\u4e8b\u4e1a\u90e8\u5e76\u63a8\u51fa\u5728\u7ebf\u97f3\u4e50\u4e1a\u52a1\uff0c\u4ee5\u53ca\u6c7d\u6c34\u97f3\u4e50\u7b49\u65b0\u578b\u97f3\u4e50\u5e73\u53f0\u7684\u6d8c\u73b0\uff0c\u817e\u8baf\u97f3\u4e50\u9762\u4e34\u7740\u5de8\u5927\u7684\u7ade\u4e89\u538b\u529b\u3002\u540c\u65f6\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u7528\u6237\u5f00\u59cb\u5728B\u7ad9\u3001\u5feb\u624b\u7b49\u89c6\u9891\u5e73\u53f0\u542c\u6b4c\uff0c\u8fd9\u8fdb\u4e00\u6b65\u7a00\u91ca\u4e86\u817e\u8baf\u97f3\u4e50\u7684\u7528\u6237\u65f6\u95f4\u3002<\/p>\n

\u817e\u8baf\u97f3\u4e50\u7684\u53e6\u4e00\u5927\u4e1a\u52a1\u793e\u4ea4\u5a31\u4e50\uff0c\u53d1\u5c55\u60c5\u5f62\u4e5f\u4e0d\u5bb9\u4e50\u89c2\u3002\u8fd1\u5e74\u6765\uff0c\u56fd\u5185\u79fb\u52a8\u97f3\u4e50\u5e73\u53f0\u7684\u793e\u4ea4\u5316\u8d8b\u52bf\u660e\u663e\uff0c\u793e\u4ea4\u529f\u80fd\u7684\u521b\u65b0\u4e0e\u5347\u7ea7\uff0c\u5df2\u7ecf\u6210\u4e3a\u5e73\u53f0\u95f4\u7684\u7ade\u4e89\u624b\u6bb5\u4e4b\u4e00\u3002<\/p>\n

\u793e\u4ea4\u5a31\u4e50\u4e1a\u52a1\u66fe\u662f\u817e\u8baf\u97f3\u4e50\u7684\u8425\u6536\u5927\u5934\uff0c\u4e00\u5ea6\u5360\u636e\u603b\u8425\u6536\u76842\/3\u4ee5\u4e0a\uff1b\u7136\u800c\uff0c\u81ea2020\u5e74\u4ee5\u6765\u5448\u4e0b\u6ed1\u8d8b\u52bf\uff0c\u52302023Q2\uff0c\u817e\u8baf\u97f3\u4e50\u7684\u5728\u7ebf\u97f3\u4e50\u670d\u52a1\u9996\u6b21\u8d85\u8fc7\u793e\u4ea4\u5a31\u4e50\u6536\u5165\u3002<\/p>\n

2020-2023\u5e74\u524d\u4e09\u5b63\u5ea6\u5176\u793e\u4ea4\u5a31\u4e50\u4e1a\u52a1\u6536\u5165\u5206\u522b\u4e3a198.04\u4ebf\u5143\u3001197.77\u4ebf\u5143\u3001158.56\u4ebf\u5143\u548c85.56\u4ebf\u5143\uff0c\u5360\u8425\u6536\u6bd4\u91cd\u5206\u522b\u4e3a67.9%\u300163.3%\u300156.0%\u548c41.02%\u3002<\/p>\n

<\/p>\n

\u5bf9\u6b64\uff0c\u817e\u8baf\u97f3\u4e50\u89e3\u91ca\uff0c\u793e\u4ea4\u5a31\u4e50\u670d\u52a1\u53ca\u5176\u4ed6\u670d\u52a1\u51cf\u5c11\u7684\u4e3b\u8981\u539f\u56e0\u662f\u5bf9\u67d0\u4e9b\u76f4\u64ad\u4e92\u52a8\u529f\u80fd\u8fdb\u884c\u8c03\u6574\uff0c\u5e76\u5b9e\u65bd\u591a\u9879\u670d\u52a1\u589e\u5f3a\u548c\u98ce\u9669\u63a7\u5236\u63aa\u65bd\uff0c\u4ece\u800c\u52a0\u5f3a\u5408\u89c4\u7a0b\u5e8f\u3002<\/p>\n

\u540c\u65f6\uff0c\u7531\u4e8e\u76f4\u64ad\u76d1\u7ba1\u8d8b\u4e25\uff0c\u817e\u8baf\u97f3\u4e50\u793e\u4ea4\u5a31\u4e50\u7684\u5355\u4e2a\u4ed8\u8d39\u7528\u6237\u6708\u5747\u6536\u5165\u540c\u6bd4\u4e0b\u6ed151.4%\uff1b\u540c\u65f6\uff0c\u817e\u8baf\u793e\u4ea4\u5a31\u4e50\u4e1a\u52a1\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\u4e5f\u6709\u4e0b\u6ed1\u8d8b\u52bf\uff0c\u4e09\u5b63\u62a5\u663e\u793a\uff0c\u793e\u4ea4\u5a31\u4e50\u4e1a\u52a1MAU\u4e3a1.29\u4ebf\uff0c\u540c\u6bd4\u4e0b\u6ed116.8%\u3002<\/p>\n

\u5728\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u770b\u6765\uff0c\u5728\u4e92\u8054\u7f51\u6d41\u91cf\u89c1\u9876\uff0c\u817e\u8baf\u97f3\u4e50\u88ab\u77ed\u89c6\u9891\u7a00\u91ca\u4e86\u7528\u6237\u65f6\u95f4\uff0c\u5728\u7ebf\u97f3\u4e50\u4e0d\u6613\uff0c\u4f46\u817e\u8baf\u97f3\u4e50\u6740\u5165\u793e\u4ea4\u5a31\u4e50\u4e5f\u66f4\u96be\u3002<\/p>\n

\u4ece\u957f\u97f3\u9891\u5230B\u7aef\u5e02\u573a<\/strong><\/h1>\n

\u7248\u6743\u7ea2\u5229\u6d88\u9000\u3001\u6d41\u91cf\u589e\u957f\u89c1\u9876\uff0c\u817e\u8baf\u66fe\u8bd5\u56fe\u201c\u843d\u5b50\u201d\u957f\u97f3\u9891\uff0c\u4ee5\u6709\u58f0\u5185\u5bb9\u5b9e\u73b0\u751f\u6001\u7a81\u56f4\u3002<\/p>\n

2020\u5e74\uff0c\u817e\u8baf\u97f3\u4e50\u63a8\u51fa\u957f\u97f3\u9891\u65b0\u54c1\u724c\u9177\u6211\u7545\u542c\uff1b2021\u5e74\uff0c\u6536\u8d2d\u61d2\u4eba\u542c\u4e66\uff0c\u5c06\u9177\u6211\u7545\u542c\u4e0e\u61d2\u4eba\u542c\u4e66\u5408\u5e76\u6210\u61d2\u4eba\u7545\u542c\uff0c\u6301\u7eed\u6269\u5927\u6709\u58f0\u5185\u5bb9\u751f\u6001\u5708\u3002<\/p>\n

\u622a\u81f32021\u5e74\u4e00\u5b63\u5ea6\uff0c\u817e\u8baf\u97f3\u4e50\u957f\u97f3\u9891\u7528\u6237\u89c4\u6a21\u5df2\u7ecf\u8fbe\u52301.23\u4ebf\u4eba\uff0c\u7ea6\u4e3a\u957f\u97f3\u9891\u9886\u57dfTOP1\u559c\u9a6c\u62c9\u96c5\u7684\u4e00\u534a\u3002\u7136\u800c\uff0c\u5c3d\u7ba1\u817e\u8baf\u5728\u957f\u97f3\u9891\u9886\u57df\u53d6\u5f97\u4e86\u4e00\u5b9a\u7684\u7528\u6237\u89c4\u6a21\uff0c\u4f46\u81f3\u4eca\u8be5\u9886\u57df\u5c1a\u672a\u5f62\u6210\u6210\u719f\u7684\u53d8\u73b0\u6a21\u5f0f\u3002<\/p>\n

2023\u5e747\u6708\uff0c\u817e\u8baf\u65d7\u4e0b\u97f3\u9891\u5e73\u53f0\u4f01\u9e45FM\u53d1\u5e03\u4e0b\u7ebf\u516c\u544a\uff0c\u79f0\u7531\u4e8e\u4e1a\u52a1\u8c03\u6574\uff0c\u4f01\u9e45FM\u5c06\u5173\u95ed\u7528\u6237\u6ce8\u518c\u53ca\u5145\u503c\u529f\u80fd\uff0c\u5e76\u57282023\u5e749\u67086\u65e50\u65f6\u505c\u6b62\u8fd0\u8425\u3002<\/p>\n

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<\/p>\n

\u25b2\u56fe\u6e90\uff1afreepik<\/p>\n

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\u672c\u6587\u90e8\u5206\u53c2\u8003\u8d44\u6599\uff1a<\/p>\n

1.\u300a\u817e\u8baf\u97f3\u4e50\u7684\u5e1d\u56fd\u88c2\u7f1d\u300b\uff0c\u521b\u4e8b\u8bb0<\/p>\n

2.\u300aFastdata\u6781\u6570\uff1a2022\u5e74\u4e2d\u56fd\u6570\u5b57\u97f3\u4e50\u884c\u4e1a\u6d1e\u5bdf\u62a5\u544a\u300b\uff0cFastdata\u6781\u6570<\/p>\n

3.\u300aQQ\u97f3\u4e50\uff0c\u53c8\u6da8\u4ef7\u4e86\u300b\uff0c\u4e2d\u56fd\u65b0\u95fb\u5468\u520a<\/p>\n

\u4f5c\u8005 | \u827a\u99a8 \u8c46\u4e73\u62ff\u94c1<\/strong><\/p>\n

\u6392\u7248 | Cathy<\/strong><\/p>\n

\u76d1\u5236 | Yoda<\/strong><\/p>\n

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