\u674e\u5b81<\/a><\/span>\uff0c\u6ca1\u6709\u7b49\u6765\u597d\u65e5\u5b50\u3002<\/p>\n10\u670826\u65e5\uff0c\u674e\u5b81\u516c\u5e03\u4e86\u7b2c\u4e09\u5b63\u5ea6\u8fd0\u8425\u6570\u636e\uff0c\u96f6\u552e\u6d41\u6c34\u4e2d\u5355\u4f4d\u6570\u589e\u957f\u3002\u548c\u540c\u884c\u4eec\u7684\u589e\u957f\u76f8\u6bd4\uff0c\u8fd9\u6837\u7684\u6210\u7ee9\u663e\u5f97\u6709\u4e9b\u4e0d\u592a\u591f\u770b\u3002<\/p>\n
\u7ed3\u679c\u662f\uff0c\u591a\u5bb6\u5238\u5546\u4e0b\u8c03\u5176\u516c\u53f8\u8bc4\u7ea7\u548c\u76ee\u6807\u4ef7\u683c\uff0c\u751a\u81f3\u674e\u5b81\u80a1\u4ef7\u4e5f\u8dcc\u5230\u4e86\u8fd1\u4e09\u5e74\u6700\u4f4e\u70b9\u3002\u622a\u81f3\u53d1\u7a3f\u524d\uff0c\u674e\u5b81\u80a1\u4ef7\u4e3a24.650\u6e2f\u5143\/\u80a1\uff0c\u8ddd\u79bb\u674e\u5b81\u80a1\u4ef7\u76f8\u8ddd\u5e74\u5185\u9ad8\u4f4d\u5df2\u7ecf\u8dcc\u4e86\u5c06\u8fd170%\u3002<\/p>\n
\u5176\u5b9e\u5728\u534a\u5e74\u62a5\u4e2d\uff0c\u674e\u5b81\u5c31\u9996\u6b21\u51fa\u73b0\u51c0\u5229\u8d1f\u589e\u957f\uff08\u81ea2020\u5e74\u4e2d\u62a5\u4ee5\u6765\uff09\uff0c\u7b2c\u4e09\u5b63\u5ea6\u4ea4\u51fa\u6765\u7684\u6210\u7ee9\u5355\u53c8\u4e0d\u592a\u597d\u770b\uff0c\u95ee\u9898\u5728\u54ea\u513f\uff1f<\/p>\n
01 \u4ea7\u54c1\u529b\u6491\u4e0d\u8d77\u9ad8\u4ef7<\/h3>\n
\u4ece\u674e\u5b81\u62ab\u9732\u7684\u7b2c\u4e09\u5b63\u5ea6\u8fd0\u8425\u6570\u636e\u663e\u793a\uff0c\u96f6\u552e\u8868\u73b0\u65b9\u9762\uff0c\u516c\u53f8\u9500\u552e\u70b9\uff08\u4e0d\u5305\u62ec\u674e\u5b81YOUNG\uff09\u4e8e\u6574\u4e2a\u5e73\u53f0\u4e4b\u96f6\u552e\u6d41\u6c34\u6309\u5e74\u5f55\u5f97\u4e2d\u5355\u4f4d\u6570\u589e\u957f\u3002\uff08\u7b2c\u4e8c\u5b63\u5ea6\u4e3a10%-20%\u7684\u4e2d\u6bb5\u589e\u957f\uff09<\/p>\n
\u4ece\u6e20\u9053\u6765\u770b\uff0c\u7ebf\u4e0b\u6e20\u9053\uff08\u5305\u62ec\u96f6\u552e\u53ca\u6279\u53d1\uff09\u5f55\u5f97\u9ad8\u5355\u4f4d\u6570\u589e\u957f\uff0c\u5176\u4e2d\u96f6\u552e\uff08\u76f4\u63a5\u7ecf\u8425\uff09\u6e20\u9053\u5f55\u5f9720%-30%\u4f4e\u6bb5\u589e\u957f\u53ca\u6279\u53d1\uff08\u7279\u8bb8\u7ecf\u9500\u5546\uff09\u6e20\u9053\u5f55\u5f97\u4f4e\u5355\u4f4d\u6570\u589e\u957f\uff1b\u7535\u5b50\u5546\u52a1\u865a\u62df\u5e97\u94fa\u4e1a\u52a1\u5f55\u5f97\u4f4e\u5355\u4f4d\u6570\u4e0b\u964d\u3002<\/p>\n
\u548c\u4e8c\u5b63\u5ea6\u76f8\u6bd4\uff0c\u65e0\u8bba\u662f\u7ebf\u4e0a\u8fd8\u662f\u7ecf\u9500\u5546\u6e20\u9053\uff0c\u589e\u957f\u540c\u6bd4\u5747\u6709\u4e0b\u6ed1\u3002\u6240\u4ee5\u8bf4\uff0c\u5728\u6d88\u8d39\u75b2\u8f6f\u7684\u5927\u73af\u5883\u4e0b\uff0c\u548c\u540c\u884c\u6bd4\u8d77\u6765\uff0c\u674e\u5b81\u53d7\u4f24\u6700\u60e8\u91cd\uff0c\u53ef\u4ee5\u4ece\u4e0a\u534a\u5e74\u7684\u8d22\u62a5\u6570\u636e\u6765\u4e00\u63a2\u7a76\u7adf\u3002\u636e\u674e\u5b812023\u534a\u5e74\u62a5\u663e\u793a\uff0c\u674e\u5b81\u7684\u5b58\u8d27\u5468\u8f6c\u671f\u53d8\u957f\uff0c\u6bdb\u5229\u7387\u4e5f\u5728\u4e0b\u6ed1\u3002<\/p>\n
2023\u4e0a\u534a\u5e74\uff0c\u516c\u53f8\u6bdb\u5229\u7387\u7531\u4e0a\u5e74\u768450%\u53d8\u4e3a48.8%\uff0c\u5e73\u5747\u5b58\u8d27\u5468\u8f6c\u671f\u753153\u5929\u5ef6\u957f\u81f355\u5929\u3002\u5728\u8425\u6536\u589e\u5e45\u76f8\u5bf9\u8f83\u9ad8\u76842021\u5e74\u540c\u671f\uff0c\u674e\u5b81\u7684\u6bdb\u5229\u7387\u4e3a55.9%\u3002\u5176\u4e2d\uff0c\u674e\u5b81\u5728\u534a\u5e74\u62a5\u4e2d\u5bf9\u6bdb\u5229\u7387\u4e0b\u964d\u7684\u89e3\u91ca\u662f\uff0c\u4e3a\u4fc3\u8fdb\u6d88\u8d39\uff0c\u589e\u52a0\u4e86\u5728\u7ebf\u6e20\u9053\u548c\u96f6\u552e\u7ec8\u7aef\u7684\u6298\u6263\u529b\u5ea6\u3002<\/p>\n
\u4e0d\u4ec5\u5982\u6b64\uff0c\u8fd8\u6709\u591a\u5bb6\u5238\u5546\u7814\u62a5\u6307\u51fa\uff0c\u674e\u5b81\u7a9c\u8d27\u95ee\u9898\u660e\u663e\uff0c\u5bfc\u81f4\u7535\u5546\u548c\u6279\u53d1\u6e20\u9053\u627f\u538b\u3002\u674e\u5b81\u5728\u56fd\u4ea7\u8fd0\u52a8\u54c1\u724c\u91cc\uff0c\u5355\u4ef7\u76f8\u5bf9\u8f83\u9ad8\uff0c\u90e8\u5206\u7ecf\u9500\u5546\u4e3a\u4e86\u56de\u7b3c\u73b0\u91d1\u6d41\uff0c\u4f1a\u4f4e\u4ef7\u503e\u9500\u5546\u54c1\uff0c\u5bfc\u81f4\u674e\u5b81\u7535\u5546\u548c\u6279\u53d1\u6e20\u9053\u6b63\u4ef7\u5546\u54c1\u7684\u4ef7\u683c\u4ea7\u751f\u6df7\u4e71\u3002<\/p>\n
\u589e\u957f\u964d\u901f\u3001\u6bdb\u5229\u7387\u4e0b\u964d\u3001\u7a9c\u8d27\u95ee\u9898\u5176\u5b9e\u90fd\u6307\u5411\u4e86\u4e00\u70b9\uff1a\u201c\u674e\u5b81\u6ca1\u90a3\u4e48\u597d\u5356\u4e86\u201d\u3002<\/p>\n
\u5bf9\u4e8e\u674e\u5b81\u6765\u8bf4\uff0c\u8fc7\u53bb\u51e0\u5e74\uff0c\u8fce\u6765\u4e86\u4e24\u6b21\u673a\u4f1a\u3002<\/p>\n
\u4e00\u6b21\u662f2018\u5e74\uff0c\u201c\u4e2d\u56fd\u674e\u5b81\u201d\u5728\u6d77\u5916\u5404\u5927\u65f6\u88c5\u5468\u73b0\u8eab\uff0c\u4f5c\u4e3a\u4e2d\u56fd\u7b2c\u4e00\u4e2a\u73b0\u8eab\u7ebd\u7ea6\u65f6\u88c5\u5468\u7684\u8fd0\u52a8\u54c1\u724c\uff0c\u5e26\u6765\u7684\u5f71\u54cd\u529b\u8fdc\u8d85\u9884\u671f\u3002\u5728\u7ebd\u7ea6\u5927\u79c0\u843d\u5e55\u5f53\u5929\uff0c\u201c\u674e\u5b81\u201d\u7684\u5fae\u4fe1\u6307\u6570\u66b4\u6da8700%\uff1b\u540c\u5e74\uff0c\u201c\u4e2d\u56fd\u674e\u5b81\u201d\u7cfb\u5217\u670d\u88c5\u9500\u91cf\u8d85\u8fc7550\u4e07\u4ef6\uff0c\u978b\u54c1\u9500\u91cf\u8d85\u8fc75\u4e07\uff0c\u6b64\u540e\u56fd\u5185\u6380\u8d77\u201c\u56fd\u6f6e\u98ce\u201d\u3002<\/p>\n
\u53e6\u4e00\u6b21\u662f\u201c\u65b0\u7586\u68c9\u201d\u4e8b\u4ef6\u540e\uff0cNike\u548cAdidas\u7684\u5e02\u573a\u4efd\u989d\u5927\u591a\u88ab\u56fd\u4ea7\u54c1\u724c\uff0c\u6216\u8005\u8bf4\u674e\u5b81\u5403\u6389\u4e86\u3002<\/p>\n
<\/p>\n
\u6839\u636eEuromonitor\u6570\u636e\uff0c2019\u5e74Nike\u548cAdidas\u5728\u4e2d\u56fd\u8fd0\u52a8\u670d\u9970\u5e02\u573a\u5e02\u5360\u7387\u8fbe\u523037.6%\uff0c\u800c\u5b89\u8e0f\u3001FILA\u3001\u674e\u5b81\u3001\u7279\u6b65\u7684\u5e02\u5360\u7387\u4e4b\u548c\u4e3a25.8%\u3002\u5230\u4e862022\u5e74\uff0cNike\u548cAdidas\u7684\u5e02\u5360\u7387\u964d\u81f328.2%\uff0c\u800c\u5b89\u8e0f\u3001FILA\u3001\u674e\u5b81\u3001\u7279\u6b65\u7684\u5e02\u5360\u7387\u4e0a\u5347\u81f335.2%\u3002<\/p>\n
\u674e\u5b81\u53ef\u4ee5\u8bf4\u662f\u6700\u5927\u53d7\u76ca\u8005\uff0c2018\u5e74\u52302021\u5e74\uff0c\u5176\u4e1a\u7ee9\u5728\u4e09\u5e74\u95f4\u7ffb\u500d\u589e\u957f\uff0c\u4ece105\u4ebf\u5143\u589e\u957f\u52302021\u5e74\u7684225.7\u4ebf\u5143\u3002<\/p>\n
\u9ad8\u5149\u4e0b\u7684\u674e\u5b81\uff0c\u4e5f\u627e\u5230\u4e86\u81ea\u5df1\u7684\u65b0\u65b9\u5411\uff1a\u5e74\u8f7b\u3001\u9ad8\u7aef\u3001\u65f6\u5c1a\uff0c\u968f\u4e4b\u800c\u6765\u7684\u5c31\u662f\u674e\u5b81\u5ba2\u5355\u4ef7\u7684\u6c34\u6da8\u8239\u9ad8\u3002\u6bd4\u5982\u674e\u5b81\u57282021\u5e74\u63a8\u51fa\u5b50\u54c1\u724cLI-NING 1990\uff0c\u4ea7\u54c1\u7ebf\u7684\u5ba2\u5355\u4ef7\u662f\u674e\u5b81\u4e3b\u54c1\u724c\u7684\u597d\u51e0\u500d\u3002\u5728\u674e\u5b81\u7684\u9884\u60f3\u4e2d\uff0c\u674e\u5b81\u4e3b\u54c1\u724c\u5360\u636e\u5927\u4f17\u5e02\u573a\uff0cLI-NING 1990\u5360\u636e\u9ad8\u7aef\u5e02\u573a\uff0c\u4e8c\u8005\u9f50\u5934\u5e76\u8fdb\u80fd\u591f\u62d3\u5c55\u674e\u5b81\u54c1\u724c\u7684\u8fb9\u754c\u3002<\/p>\n
\u4f46\u73b0\u5b9e\u662f\uff0c\u6d88\u8d39\u8005\u88ab\u8d8a\u6765\u8d8a\u9ad8\u7684\u54c1\u724c\u5b9a\u4ef7\u529d\u9000\uff0c\u751a\u81f3\u4e00\u4f4d\u7f51\u53cb\u76f4\u63a5\u5f00\u9ea6\uff1a\u201c\u6700\u53ef\u6068\u7684\u5176\u5b9e\u5c31\u662f\u674e\u5b81\uff0c\u4ee5\u524d\u6211\u4eec\u90fd\u662f\u75af\u72c2\u62b5\u5236\u963f\u8fea\uff0c\u8010\u514b\u7b49\u5916\u56fd\u8d27\uff0c\u5168\u9762\u6539\u7a7f\u674e\u5b81\uff0c\u53ef\u7ed3\u679c\u5230\u597d\uff0c\u6362\u6765\u7684\u662f\u674e\u5b81\u8086\u65e0\u5fcc\u60ee\u7684\u6da8\u4ef7\uff0c\u6bd4\u5916\u56fd\u54c1\u724c\u8fd8\u72e0\uff0c\u73b0\u5728\u674e\u5b81\u7684\u4ea7\u54c1\u76f4\u63a5\u65e0\u89c6\uff0c\u522b\u518d\u6253\u7740\u56fd\u8d27\u7684\u5e4c\u5b50\u4e86\u3002\u201d<\/p>\n
\u52a0\u4e0a\u51e0\u6b21\u8206\u8bba\u7684\u5931\u5229\uff0c\u674e\u5b81\u7684\u4e1a\u7ee9\u5f00\u59cb\u5403\u529b\u3002<\/p>\n
\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u674e\u5b81\u7684\u5e93\u5b58\u91d1\u989d\u4e3a21\u4ebf\u5143\u3002\u4e3a\u4e86\u6d88\u5316\u5185\u5b58\uff0c\u674e\u5b81\u4e0d\u5b9a\u671f\u6253\u51fa\u201c\u6298\u4e0a4\u6298\u201d\u201c\u4e0d\u6b623\u6298\u201d\u7684\u964d\u4ef7\u5ba3\u4f20\uff0c\u8fd9\u6837\u505a\u7684\u76ee\u7684\u65e0\u975e\u662f\u9ad8\u6548\u53bb\u5e93\u5b58\uff0c\u63d0\u9ad8\u73b0\u91d1\u6d41\u3002\u4f46\u540c\u65f6\u4e5f\u9020\u6210\u4e00\u4e2a\u5c34\u5c2c\u5c40\u9762\uff1a\u4e00\u8fb9\u558a\u9ad8\u7aef\uff0c\u4e00\u8fb9\u964d\u4ef7\u4fc3\u9500\u3002<\/p>\n
\u628a\u8fd9\u4e00\u5207\u5f52\u6839\u7ed3\u5e95\uff0c\u5176\u5b9e\u662f\u674e\u5b81\u771f\u5b9e\u7684\u54c1\u724c\u529b\u6491\u4e0d\u8d77\u81ea\u8eab\u9ad8\u5b9a\u4ef7\u3002<\/p>\n
02 \u56fd\u6f6e\u662f\u597d\uff0c\u4f46\u662f\u53ea\u6709\u56fd\u6f6e<\/h3>\n
\u674e\u5b81\u5728\u53d7\u4f24\uff0c\u5b89\u8e0f\u5374\u610f\u6c14\u98ce\u53d1\u3002<\/p>\n
2009\u5e74\u5b89\u8e0f\u63a5\u624b\u4e86FILA\u4e2d\u56fd\uff0c\u5e76\u5c06FILA\u5b9a\u4f4d\u4e8e\u65f6\u5c1a\u3001\u9ad8\u7aef\uff0c\u5728\u4e00\u4e8c\u7ebf\u57ce\u5e02\u9ec4\u91d1\u5730\u6bb5\u5f00\u8bbe\u81ea\u8425\u95e8\u5e97\u3002\u5982\u4eca\uff0cFILA\u5728\u5b89\u8e0f\u96c6\u56e2\u5df2\u7ecf\u548c\u5b89\u8e0f\u54c1\u724c\u65d7\u9f13\u76f8\u5f53\uff0c\u6b64\u5916\uff0c\u5b89\u8e0f\u6536\u8d2d\u7684DESCENTE\u3001KOLON\u3001AMER SPORTS\u7b49\u54c1\u724c\u5728\u56fd\u5185\u4e5f\u589e\u957f\u5f3a\u52b2\u3002\u4e00\u4e2a\u60b2\u60e8\u7684\u60c5\u51b5\u662f\uff0c\u674e\u5b81\u7684\u8425\u6536\u548c\u5229\u6da6\u90fd\u662f\u5b89\u8e0f\u7684\u4e8c\u5206\u4e4b\u4e00\uff0c\u4f46\u5176\u5e02\u503c\u53ea\u6709\u5b89\u8e0f\u7684\u56db\u5206\u4e4b\u4e00\u5de6\u53f3\u3002<\/p>\n
\u5bf9\u6b64\uff0c\u674e\u5b81\u505a\u4e86\u4e24\u4e2a\u8f6c\u53d8\u3002<\/p>\n
\u4e00\u65b9\u9762\uff0c\u5411\u5b89\u8e0f\u8ba8\u7ecf\uff0c\u901a\u8fc7\u6536\u8d2d\u5176\u4ed6\u54c1\u724c\u7684\u65b9\u5f0f\uff0c\u5411\u6f6e\u724c\u3001\u8f7b\u5962\u9886\u57df\u53d1\u529b\uff0c\u6316\u6398\u7b2c\u4e8c\u66f2\u7ebf\u3002\u6bd4\u59822020\u5e74\uff0c\u975e\u51e1\u4e2d\u56fd\u5b8c\u6210\u6536\u8d2d\u9999\u6e2f\u672c\u571f\u54c1\u724c\u5821\u72ee\u9f99\u7684\u63a7\u80a1\u6743\uff0c\u968f\u540e\u57282021\u5e74\u88ab\u91cd\u5851\u4e3a\u6f6e\u724c \u300cbossini.X\u300d\uff0c\u5728\u56fd\u5185\u4e00\u3001\u4e8c\u7ebf\u57ce\u5e02\u5f00\u8bbe\u4e86\u591a\u5bb6\u96f6\u552e\u5e97\u3002<\/p>\n
2022\u5e74\u521d\uff0c\u975e\u51e1\u4e2d\u56fd\u5b8c\u6210\u5bf9\u610f\u5927\u5229\u5962\u534e\u54c1\u724cAmedeo Testoni\uff08\u94c1\u72ee\u4e1c\u5c3c\uff09\u7684\u6536\u8d2d\uff0c\u8fd9\u8ba9\u674e\u5b81\u5f97\u4ee5\u8fdb\u5165\u9ad8\u7aef\u5962\u4f88\u54c1\u9886\u57df\uff0c\u5e76\u5c06\u9500\u552e\u7f51\u7edc\u6269\u5f20\u81f3\u6b27\u6d32\u5e02\u573a\uff0c6\u6708\uff0c\u975e\u51e1\u4e2d\u56fd\u53ec\u5f00\u80a1\u4e1c\u7279\u522b\u5927\u4f1a\uff0c\u6b63\u5f0f\u6279\u51c6\u5176\u6536\u8d2d\u82f1\u56fd\u767e\u5e74\u978b\u5c65\u54c1\u724cClarks\u7684\u4ea4\u6613\u3002<\/p>\n
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<\/p>\n
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03 \u5199\u5728\u6700\u540e<\/h3>\n
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