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\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u8ba4\u4e3a\uff0c\u867d\u7136\u8425\u6536\u4e0e\u9500\u552e\u8d39\u7528\u540c\u6b65\u589e\u957f\uff0c\u4f46\u4e0d\u53ef\u5426\u8ba4\u540e\u8005\u6240\u5e26\u6765\u7684\u5de8\u5927\u538b\u529b\u3002\u8d1d\u6cf0\u59ae\u7684\u70e7\u94b1\u6253\u6cd5\u77ed\u671f\u80fd\u591f\u5806\u780c\u8d77\u9ad8\u989d\u7684\u4e1a\u7ee9\uff0c\u4f46\u957f\u671f\u6765\u770b\u4e0d\u5229\u4e8e\u4f01\u4e1a\u7684\u5065\u5eb7\u53d1\u5c55\uff0c\u5e76\u975e\u957f\u4e45\u4e4b\u8ba1\u3002\u867d\u7136\u91cd\u8425\u9500\u80fd\u591f\u8fc5\u901f\u5efa\u7acb\u54c1\u724c\u4f18\u52bf\uff1b\u4f46\u8425\u9500\u5e26\u52a8\u7684\u4e1a\u7ee9\u80fd\u5426\u4e00\u76f4\u4fdd\u6301\u6b63\u53cd\u9988\uff0c\u5c1a\u4e14\u4e0d\u80fd\u7ed9\u4e88\u80af\u5b9a\u56de\u5e94\u3002<\/p>\n

\u9ad8\u5ea6\u4f9d\u8d56\u5355\u4e00\u54c1\u724c<\/strong><\/h1>\n

\u8587\u8bfa\u5a1c\u662f\u8d1d\u6cf0\u59ae\u6709\u4e14\u4ec5\u6709\u7684\u738b\u724c\u3002<\/p>\n

\u8d22\u62a5\u663e\u793a\uff0c2019-2023\u5e74\u4e0a\u534a\u5e74\uff0c\u8587\u8bfa\u5a1c\u8d21\u732e\u6536\u5165\u5360\u8425\u6536\u7684\u6bd4\u91cd\u5206\u522b\u4e3a99.37%\u300199.06%\u300198.00%\u300197.43%\u300197.45%\uff1b\u6839\u636e\u8d22\u62a5\uff0c2019-2022\u5e74\u8587\u8bfa\u5a1c\u8d21\u732e\u6536\u5165\u6709\u6240\u4e0b\u964d\uff0c\u5c3d\u7ba12023\u4e0a\u534a\u5e74\u8be5\u5360\u6bd4\u7565\u6709\u4e0a\u5347\uff0c\u4f46\u5360\u6bd4\u4ecd\u8d85\u8fc797%\u3002<\/p>\n

\u968f\u7740\u529f\u80fd\u6027\u62a4\u80a4\u9700\u6c42\u65e5\u76ca\u9ad8\u4f01\uff0c\u8587\u8bfa\u5a1c\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u6c34\u6da8\u8239\u9ad8\u3002\u636eEuromonitor\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c2022\u5e74\u8587\u8bfa\u5a1c\u5728\u62a4\u80a4\u7c7b\u4ea7\u54c1\u5e02\u573a\u4e2d\u6392\u540d\u7b2c\u516b\uff0c\u8f832021\u5e74\u722c\u5347\u4e24\u4f4d\u3002\u6b64\u5916\uff0c\u4e0d\u4ec5\u5728\u76ae\u80a4\u5b66\u7ea7\u62a4\u80a4\u54c1\u8d5b\u9053\u5e02\u573a\u6392\u540d\u7b2c\u4e00\uff0c\u4e14\u5e02\u573a\u4efd\u989d\u8fbe23.2%\u3002<\/p>\n

\u6839\u636e\u751f\u610f\u53c2\u8c0b\u5b98\u65b9\u6570\u636e\uff0c\u5728\u5929\u732b618\u671f\u95f4\uff085\u670831\u65e520\u65f6\u81f36\u670820\u65e524\u65f6\uff09\u8587\u8bfa\u5a1c\u65d7\u4e0b\u5927\u5355\u54c1\u8212\u654f\u4fdd\u6e7f\u7279\u62a4\u971c\u5168\u6e20\u9053\u9500\u552e62\u4e07\u652f\uff1b\u76ae\u80a4\u5b66\u7ea7\u9632\u6652\u6e05\u900f\u9632\u6652\u4e73\u5168\u6e20\u9053\u9500\u552e110\u4e07\u652f\uff1b\u201c\u8212\u654f\u4fdd\u6e7f\u201d\u6982\u5ff5\u5176\u4ed6\u4ea7\u54c1\u5982\u8212\u7f13\u4fee\u62a4\u51bb\u5e72\u9762\u819c\u5168\u6e20\u9053\u9500\u552e1200\u4e07\u7247\u3002<\/p>\n

<\/p>\n

\u6b64\u5916\uff0c\u6839\u636e\u805a\u7f8e\u4e3d\u6570\u636e\u663e\u793a\uff0c\u8d1d\u6cf0\u59ae\u65d7\u4e0b\u54c1\u724c\u8587\u8bfa\u5a1c\u5728\u5929\u732b2023\u5e74\u201c\u53cc11\u201d \u9884\u552e\u9996\u65e5\u6210\u4ea4\u989d\u6392\u540d\u7b2c\u516d\uff1b\u622a\u81f32023\u5e7410\u670825\u65e5\uff0c\u8587\u8bfa\u5a1c\u5728\u6296\u97f3\u7f8e\u5986GMV\u6392\u540d\u7b2c\u516d\u3002<\/p>\n

\u5927\u5355\u54c1\u6253\u6cd5\u7b80\u5355\u9ad8\u6548\u3002\u51ed\u501f\u8587\u8bfa\u5a1c\uff0c\u8d1d\u6cf0\u59ae\u589e\u5f3a\u4e86\u4ea7\u54c1\u7528\u6237\u7c98\u6027\u3001\u63d0\u9ad8\u4e86\u4ea7\u54c1\u56de\u8d2d\u7387\uff1b\u4f46\u786c\u5e01\u7684\u53e6\u4e00\u9762\uff0c\u662f\u8fc7\u4e8e\u4f9d\u8d56\u5355\u4e00\u4ea7\u54c1\u7684\u5371\u673a\u3002<\/p>\n

\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u534e\u7199\u751f\u7269\u5177\u6709\u66f4\u5b8c\u5584\u7684\u54c1\u724c\u77e9\u9635\u3002\u534a\u5e74\u62a5\u663e\u793a\uff0c2023\u5e74\u4e0a\u534a\u5e74\u534e\u7199\u751f\u7269\u65d7\u4e0b\u6da6\u767e\u989c\u3001\u5938\u8fea\u3001\u7c73\u84d3\u5c14\u548cBM\u808c\u6d3b\u8425\u6536\u5206\u522b\u4e3a6.32\u4ebf\u5143\u30015.43\u4ebf\u5143\u30012.17\u4ebf\u5143\u548c9.00\u4ebf\u5143\u3002\u5b50\u54c1\u724c\u5404\u6709\u504f\u91cd\uff0c\u652f\u6491\u8d77\u534e\u7199\u751f\u7269\u7684\u4ea7\u54c1\u67b6\u6784\u3002<\/p>\n

\u800c\u8d1d\u6cf0\u59ae\u7684\u591a\u54c1\u724c\u7b56\u7565\u5219\u6210\u6548\u4e0d\u663e\u3002\u5176\u65d7\u4e0bWINONA Baby\u3001AOXMED\u3001Beforteen\u7b49\u5176\u4ed6\u54c1\u724c\uff0c2023\u4e0a\u534a\u5e74\u8425\u6536\u5360\u6bd4\u52a0\u8d77\u6765\u90fd\u4e0d\u8db33%\u3002<\/p>\n

<\/p>\n

\u8d70\u7ea2\u4e4b\u524d\uff0c\u8d1d\u6cf0\u59ae\u4e3b\u8981\u9760\u533b\u9662\u3001\u836f\u5e97\u7b49\u7ebf\u4e0b\u6e20\u9053\u9500\u552e\uff1b\u5982\u4eca\uff0c\u7ebf\u4e0a\u7535\u5546\u6e20\u9053\u5df2\u6210\u4e3a\u4e3b\u8981\u9500\u552e\u573a\u666f\u3002<\/p>\n

\u534a\u5e74\u62a5\u663e\u793a\uff0c2023\u5e74\u4e0a\u534a\u5e74\u8d1d\u6cf0\u59ae\u7ebf\u4e0a\u6e20\u9053\u6536\u5165\u517117.43\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f7.15%\uff0c\u5360\u603b\u6536\u5165\u6bd4\u91cd73.92%\uff1b\u7ebf\u4e0b\u6e20\u9053\u6536\u5165\u51716.15\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f48.64%\uff0c\u5360\u603b\u6536\u5165\u6bd4\u91cd26.08%\u3002<\/p>\n

\u5f53\u7535\u5546\u589e\u91cf\u7ea2\u5229\u89c1\u9876\uff0c\u6e20\u9053\u50f5\u5316\u4e5f\u9020\u6210\u8d1d\u6cf0\u59ae\u7684\u8d1f\u7d2f\u3002<\/p>\n

\u534a\u5e74\u62a5\u663e\u793a\uff0c\u622a\u81f32023\u5e74\u4e0a\u534a\u5e74\uff0c\u5728\u7ebf\u4e0a\u6e20\u9053\u6536\u5165\u4e2d\uff0c\u8d1d\u6cf0\u59ae\u81ea\u8425\u5e73\u53f0\u7684\u9500\u552e\u5360\u6bd4\u5df2\u8fbe\u523058.91%\uff1b\u7ecf\u9500\u3001\u4ee3\u9500\u5360\u6bd415.01%\u3002<\/p>\n

<\/p>\n

\u4ece\u6e20\u9053\u4e0a\u770b\uff0c\u867d\u7136\u4e0a\u534a\u5e74\u7ebf\u4e0b\u6e20\u9053\u5448\u4e0a\u5347\u8d8b\u52bf\uff0c\u4f46\u7ebf\u4e0a\u6e20\u9053\u589e\u957f\u6b20\u4f73\uff0c\u8fd9\u6216\u548c\u963f\u91cc\u7cfb\u3001\u4eac\u4e1c\u7cfb\u7684\u9500\u552e\u989d\u4e0b\u6ed1\u6709\u5173\u3002<\/p>\n

\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u8d1d\u6cf0\u59ae\u5728\u6dd8\u5b9d\u3001\u5929\u732b\u7b49\u963f\u91cc\u7cfb\u5e73\u53f0\u7684\u8425\u6536\u4e3a7.89\u4ebf\u5143\uff0c\u540c\u6bd4\u4e0b\u964d3.41%\uff1b\u4eac\u4e1c\u7cfb\u7684\u8425\u6536\u4e3a1.33\u4ebf\u5143\uff0c\u540c\u6bd4\u4e0b\u964d4.91%\u3002<\/p>\n

\u5728\u8fc7\u53bb\u4e09\u5e74\u91cc\uff0c\u7531\u4e8e\u6210\u672c\u9ad8\u6602\uff0c\u8d1d\u6cf0\u59ae\u4e00\u76f4\u5c06\u7ebf\u4e0b\u53d1\u5c55\u7684\u91cd\u5fc3\u653e\u5728\u53d1\u5c55\u5206\u9500\u6e20\u9053\u4e0a\u3002<\/p>\n

2022\u5e74\uff0c\u8d1d\u6cf0\u59ae\u5f00\u59cb\u52a0\u5927\u5e03\u5c40\u7ebf\u4e0b\u6e20\u9053\uff1b\u534a\u5e74\u62a5\u663e\u793a\uff0c\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u5c3d\u7ba1\u8d1d\u6cf0\u59ae\u7ebf\u4e0b\u81ea\u8425\u677f\u5757\u4ec5\u5360\u603b\u8425\u6536\u76840.59%\uff0c\u4f46\u5176\u589e\u901f\u5374\u9ad8\u8fbe515.46%\uff1b\u800c\u7ebf\u4e0b\u5206\u9500\u4e0e\u4ee3\u9500\u5219\u5360\u603b\u8425\u6536\u768425.49%\u3002<\/p>\n

\u5728\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u770b\u6765\uff0c\u7ebf\u4e0a\u6e20\u9053\u662f\u8d1d\u6cf0\u59ae\u4ece\u5c0f\u4f17\u8d70\u5411\u5927\u4f17\u7684\u5173\u952e\uff0c\u4f46\u7ea2\u5229\u7684\u89c1\u9876\u610f\u5473\u7740\u8d1d\u6cf0\u59ae\u5fc5\u987b\u52a0\u5feb\u8c0b\u53d8\u7684\u6b65\u4f10\u3002\u7ecf\u8fc7\u591a\u8f6e\u6f14\u5316\uff0c\u5168\u6e20\u9053\u5df2\u7ecf\u4e0d\u5355\u5355\u662f\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u4e8c\u7ef4\uff0c\u4ea6\u884d\u751f\u51fa\u4e0d\u540c\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u7684\u73a9\u6cd5\u3002\u540c\u65f6\uff0c\u9762\u5bf9\u7ade\u4e89\u5bf9\u624b\u591a\u5143\u5316\u4ea7\u54c1\u77e9\u9635\u7684\u5305\u56f4\uff0c\u8d1d\u6cf0\u59ae\u8fdf\u65e9\u5f97\u57f9\u80b2\u51fa\u7ad9\u5f97\u4f4f\u811a\u7684\u65b0\u54c1\u724c\u3002<\/p>\n

\u8f7b\u7814\u53d1\u96be\u89c5\u62a4\u57ce\u6cb3<\/strong><\/h1>\n

\u8d1d\u6cf0\u59ae\u7684\u589e\u957f\u52bf\u5934\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\u6765\u81ea\u4e8e\u6574\u4f53\u5e02\u573a\u7684\u5e26\u52a8\u3002<\/p>\n

\u6b27\u777f\u56fd\u9645\u663e\u793a\uff0c2022\u5e74\u6211\u56fd\u76ae\u80a4\u5b66\u7ea7\u62a4\u80a4\u54c1\uff08\u529f\u80fd\u6027\u62a4\u80a4\uff09\u5e02\u573a\u89c4\u6a21\u8fbe\u5230285.9\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f6.8%\u3002\u6839\u636e\u524d\u77bb\u4ea7\u4e1a\u7814\u7a76\u9662\u6570\u636e\uff0c2023-2028\u5e74\u590d\u5408\u589e\u901f\u7ea6\u4e3a17.54%\uff0c\u9884\u8ba1\u52302028\u5e74\u4e2d\u56fd\u529f\u80fd\u6027\u62a4\u80a4\u54c1\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe1224.4\u4ebf\u5143\u3002<\/p>\n

<\/p>\n

\u9ad8\u589e\u901f\u52a0\u4e0a\u4f4e\u6e17\u900f\u7387\uff0c\u8d4b\u4e88\u4e86\u529f\u80fd\u6027\u62a4\u80a4\u5e02\u573a\u8f83\u5927\u7684\u53d1\u5c55\u6f5c\u529b\u3002<\/p>\n

\u98ce\u53e3\u65e2\u73b0\uff0c\u8d44\u672c\u62a2\u8dd1\uff0c\u73a9\u5bb6\u5982\u4e91\u3002\u6210\u7acb\u4e8e2019\u5e74\u7684\u529f\u6548\u62a4\u80a4\u54c1\u724c\u6eaa\u6728\u6e90\uff0c\u77ed\u77ed\u4e00\u5e74\u534a\u5df2\u83b76\u8f6e\u878d\u8d44\uff1b\u65b0\u9510\u56fd\u8d27\u9762\u819c\u54c1\u724cC\u5496\u57282021\u5e741\u6708\u5df2\u5b8c\u6210B\u8f6e\u878d\u8d44\uff0c\u6295\u8d44\u65b9\u4e0d\u4e4fSIG\u3001\u987a\u4e3a\u8d44\u672c\u7b49\u77e5\u540d\u673a\u6784\uff1b\u5b8c\u6210\u65b0\u4e00\u8f6e\u878d\u8d44\u7684\u8fd8\u6709\u989c\u6548\u7b19\u3001\u4e00\u671f\u4e00\u4f1a\u3001\u79cd\u5b50\u5ba3\u8a00\u7b49\u65b0\u54c1\u724c\u3002<\/p>\n

\u8ffd\u5175\u6765\u52bf\u6c79\u6c79\uff0c\u5f00\u62d3\u9664\u8587\u8bfa\u5a1c\u4e4b\u5916\u7684\u65b0\u54c1\u724c\u5df2\u7ecf\u523b\u4e0d\u5bb9\u7f13\u3002\u8d1d\u6cf0\u59ae\u4e5f\u5728\u5c1d\u8bd5\u590d\u523b\u4e0b\u4e00\u4e2a\u201c\u8587\u8bfa\u5a1c\u201d\u3002\u300c\u4e0d\u4e8c\u7814\u7a76\u300d\u8ba4\u4e3a\uff0c\u8d1d\u6cf0\u59ae\u7684\u533b\u836f\u57fa\u56e0\u4f18\u52bf\u3001\u533b\u9662\u5f15\u6d41\u548c\u4e13\u4e1a\u80cc\u4e66\uff0c\u662f\u6210\u529f\u6253\u9020\u8587\u8bfa\u5a1c\u7684\u8bc0\u7a8d\uff0c\u4e5f\u662f\u80fd\u5426\u590d\u523b\u7684\u5173\u952e\u6240\u5728\u3002<\/p>\n

\u4ece\u90ed\u632f\u5b87\u7684\u89c4\u5212\u6765\u770b\uff0c\u5a74\u5e7c\u513f\u62a4\u80a4\u54c1\u724c\u5728\u6218\u7565\u89c4\u5212\u4e2d\u7684\u4f18\u5148\u7ea7\u6700\u9ad8\u3002\u5728\u534a\u5e74\u62a5\u4e2d\uff0c\u8d1d\u6cf0\u59ae\u62ab\u9732\uff0c\u5c06\u201c\u8587\u8bfa\u5a1cbaby\u201d\u76f8\u7ee7\u5165\u9a7b\u5b69\u5b50\u738b\u3001\u7231\u5a74\u5ba4\u3001\u767b\u5eb7\u7b49\u6bcd\u5a74\u5782\u76f4\u6e20\u9053\u3002<\/p>\n

<\/p>\n

\u25b2\u56fe\u6e90\uff1a\u8587\u8bfa\u5a1c\u5b98\u5fae<\/p>\n

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1. \u300a\u8d1d\u6cf0\u59ae\u4f30\u503c\u3001\u4e1a\u7ee9\u3001\u80a1\u4ef7\u7684\u4e09\u89d2\u5730\u5e26\u300b\uff0c\u8282\u70b9\u8d22\u7ecf<\/p>\n

2. \u300a\u7814\u53d1\u9a71\u52a8\u4e1a\u7ee9\u589e\u957f \u8d1d\u6cf0\u59ae\u524d\u4e09\u5b63\u5ea6\u8425\u6536\u540c\u6bd4\u589e19% \u6e20\u9053\u591a\u5143\u5316\u5e03\u5c40\u73b0\u96cf\u5f62\u300b\uff0c\u8d22\u8054\u793e<\/p>\n

3.\u300a\u8d1d\u6cf0\u59ae\u65b0\u4e2d\u592e\u5de5\u5382\u5728\u6606\u660e\u6295\u4ea7\u300b\uff0c\u4eba\u6c11\u7f51<\/p>\n

4.\u300a\u836f\u4f01\u5165\u5c40\u5a74\u7ae5\u529f\u80fd\u62a4\u80a4\u8d5b\u9053\u300b\uff0c\u5e7f\u5dde\u65e5\u62a5<\/p>\n

\u4f5c\u8005 | \u827a\u99a8 \u8c46\u4e73\u62ff\u94c1<\/strong><\/p>\n

\u6392\u7248 | Cathy<\/strong><\/p>\n

\u76d1\u5236 | Yoda<\/strong><\/p>\n

\u51fa\u54c1 | \u4e0d\u4e8c\u7814\u7a76<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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