{"id":10170,"date":"2018-05-06T22:27:52","date_gmt":"2018-05-06T14:27:52","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=10170"},"modified":"2018-05-06T22:27:52","modified_gmt":"2018-05-06T14:27:52","slug":"%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98%ef%bc%9a%e4%bb%8e%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e5%88%b0%e5%a2%9e%e9%95%bf%e7%ae%a1%e7%90%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/10170.html","title":{"rendered":"\u9996\u5e2d\u589e\u957f\u5b98\uff1a\u4ece\u589e\u957f\u9ed1\u5ba2\u5230\u589e\u957f\u7ba1\u7406"},"content":{"rendered":"<p>\u6458\u8981\uff1a<\/p>\n<p>2012\u5e74\u95ee\u4e16\u7684<a href=\"https:\/\/www.growthhk.cn\/\">\u589e\u957f\u9ed1\u5ba2<\/a>\uff08growth hacking\uff09\u5728\u8fc7\u53bb\u516d\u5e74\u95f4\u98ce\u9761\u4e86\u6574\u4e2a\u79fb\u52a8\u4e92\u8054\u7f51\u3002\u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u6280\u672f\u9769\u547d\u5468\u671f\u8d8b\u4e8e\u7ed3\u675f\uff0c\u4ee5\u6570\u636e\u548c\u6280\u672f\u7ed3\u5408\u6765\u63a8\u52a8\u5e02\u573a\u4f20\u64ad\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u6210\u719f\u65b9\u6cd5\u8bba\u9010\u6b65\u9677\u5165\u56f0\u5883\u3002<\/p>\n<p>\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u6211\u4eec\u603b\u7ed3\u68b3\u7406\u4e86\u4e0a\u627f\u6218\u7565\u3001\u4e0b\u63a5\u6570\u636e\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e7%ae%a1%e7%90%86\" title=\"\u589e\u957f\u7ba1\u7406\" target=\"_blank\">\u589e\u957f\u7ba1\u7406<\/a><\/span>\uff08growth management\uff09\u65b9\u6cd5\u8bba\uff0c\u5b9e\u73b0\u6218\u7565\u3001\u4e1a\u52a1\u548c\u7ec4\u7ec7\u7684\u8d2f\u901a\uff0c\u63a8\u52a8\u516c\u53f8\u5728\u65b0\u9636\u6bb5\u8d62\u5f97\u66f4\u5f3a\u52b2\u7684\u589e\u957f\u3002<\/p>\n<h3>1. <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u524d\u4e16\u4eca\u751f<\/h3>\n<p>\u4ece2012\u5e744\u6708 Sean Ellis\u3001Andrew Chen \u548c Aron Ginn \u5ba3\u8bb2 Growth hacking\uff08\u589e\u957f\u9ed1\u5ba2\uff09\u7684\u7406\u5ff5\u7b97\u8d77\uff0c\u5df2\u7ecf\u63a5\u8fd1\u516d\u5e74\u4e86\u3002\u516d\u5e74\u65f6\u95f4\uff0c\u5dee\u4e0d\u591a\u662f\u79fb\u52a8\u4e92\u8054\u7f51\u4e00\u4e2a\u5b8c\u6574\u7684\u4e16\u4ee3\u3002iPhone 4 \u548c Android \u7684\u53d1\u5e03\u4e3a\u4e92\u8054\u7f51\u884c\u4e1a\u5e26\u6765\u4e86\u4e00\u7247\u5de8\u5927\u7684\u84dd\u6d77\uff0c\u5404\u8def\u73a9\u5bb6\u5728\u8fd9\u7247\u84dd\u6d77\u91cc\u8dd1\u9a6c\u5708\u5730\u3002\u589e\u957f\u9ed1\u5ba2\uff0c\u5c31\u662f\u5728\u84dd\u6d77\u4e2d\u901a\u8fc7\u5404\u79cd\u6280\u672f\u624b\u6bb5\uff0c\u5e2e\u52a9\u4ea7\u54c1\u8d62\u5f97\u66f4\u591a\u7684\u7528\u6237\u3002<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\u5728\u8fc7\u53bb\u516d\u5e74\u5f15\u53d1\u4e86\u5e7f\u6cdb\u7684\u5173\u6ce8\uff0c\u4ea7\u751f\u4e86\u5de8\u5927\u7684\u5f71\u54cd\u3002\u80cc\u540e\u7684\u539f\u56e0\u662f\uff0c\u5728\u6280\u672f\u53d8\u9769\u7684\u5e74\u4ee3\uff0c\u65b0\u4ea7\u54c1\u51fa\u73b0\u540e\uff0c\u5bf9\u589e\u91cf\u5e02\u573a\u7684\u652b\u53d6\uff0c\u6700\u9700\u8981\u7684\u662f\u521b\u9020\u6027\u7684\u60f3\u6cd5\uff0c\u4ee5\u53ca\u6280\u672f\u4e0a\u9ad8\u6548\u7684\u5b9e\u73b0\u3002\u65e0\u8bba\u662f\u4ea7\u54c1\u529f\u80fd\u7684\u521b\u4e3e\uff0c\u8fd8\u662f<a href=\"https:\/\/www.growthhk.cn\/market\">\u5e02\u573a\u8425\u9500<\/a>\u7684\u6807\u65b0\u7acb\u5f02\uff0c\u6280\u672f\u90fd\u662f\u89e3\u51b3\u95ee\u9898\u7684\u6700\u91cd\u8981\u7684\u6293\u624b\uff0c\u4e8e\u662f\u76f4\u63a5\u805a\u7126\u4e8e\u6280\u672f\u521b\u65b0\u7684 Hacking \u53d8\u6210\u4e86\u589e\u957f\u7684\u5f3a\u52b2\u5f15\u64ce\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10171\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/growth-hacking.png\" alt=\"\" width=\"598\" height=\"370\" \/><\/p>\n<ul>\n<li>\u901a\u8fc7 ASO\u3001SEO\u3001EDM\u3001\u77ed\u4fe1\u8425\u9500\u3001\u516c\u4f17\u53f7\u3001\u5c0f\u7a0b\u5e8f\u3001\u89e6\u8fbe\u66f4\u591a\u7684\u6f5c\u5728\u7528\u6237\uff1b<\/li>\n<li>\u901a\u8fc7\u9f13\u52b1\u7528\u6237\u5206\u4eab\u548c\u4f20\u64ad\u8d62\u5f97\u66f4\u5927\u89c4\u6a21\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u66dd\u5149\uff1b<\/li>\n<li>\u901a\u8fc7 deeplink \u5b9e\u73b0\u66f4\u9ad8\u6548\u7684\u8f6c\u5316\u548c\u66f4\u51c6\u786e\u7684\u6e20\u9053\u6548\u679c\u8ddf\u8e2a\uff1b<\/li>\n<li>\u901a\u8fc7 landing page \u548c onboarding \u6d41\u7a0b\u7684\u4f18\u5316\uff0c\u63d0\u5347\u7528\u6237\u8f6c\u5316\u6548\u7387\uff1b<\/li>\n<li>\u901a\u8fc7 push \u5b9e\u73b0\u66f4\u5bcc\u5a92\u4f53\u3001\u591a\u573a\u666f\u3001\u9ad8\u9891\u6b21\u7684\u4e3b\u52a8\u89e6\u8fbe\u7528\u6237\uff1b<\/li>\n<li>\u901a\u8fc7 cohort analysis\u5b9e\u73b0\u7528\u6237\u5206\u7fa4\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\uff1b<\/li>\n<li>\u901a\u8fc7 A\/B testing \u505a\u51fa\u6548\u679c\u66f4\u52a0\u53ef\u9884\u671f\u7684\u4ea7\u54c1\u51b3\u7b56\uff1b<\/li>\n<li>\u901a\u8fc7\u6d41\u5931\u9884\u8b66\u5206\u6790\u3001\u9b54\u6cd5\u6570\u5b57\u63a2\u7d22\u5b9e\u73b0\u7528\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\uff1b<br \/>\n\u2026<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u6240\u6709\u7684\u624b\u6bb5\uff0c\u6838\u5fc3\u7684\u73af\u8282\u90fd\u662f\u6280\u672f\u548c\u6570\u636e\u3002\u7814\u53d1\u51fa\u8eab\u3001\u75f4\u8ff7\u6570\u636e\u7684\u589e\u957f\u9ed1\u5ba2\u4e00\u65f6\u98ce\u5934\u65e0\u4e24\u3002\u5230\u4e862018\u5e74\uff0c\u589e\u957f\u53d8\u5f97\u56f0\u96be\uff0c\u5404\u8defhacking\u7684\u624b\u6bb5\u53d8\u5f97\u4e0d\u518d\u597d\u4f7f\u3002<\/p>\n<p>\u6309\u7167 Andrew Chen \u7684\u603b\u7ed3\uff0c\u79fb\u52a8\u5e73\u53f0\u5df2\u7ecf\u56fa\u5316\uff0c\u5404\u4e2a\u65b9\u5411\u90fd\u6709\u76f8\u5e94\u7684\u5de8\u5934\u9547\u5b88\uff1b\u6d41\u91cf\u91c7\u8d2d\u56e0\u4e3a\u6fc0\u70c8\u7684\u7ade\u4e89\u53d8\u5f97\u8d8a\u6765\u8d8a\u8d35\uff1b\u6570\u5e74\u4f7f\u7528\u4e0b\u6765\u7684\u7528\u6237\u5f15\u8350\u548c\u75c5\u6bd2\u4f20\u64ad\u73a9\u6cd5\u5df2\u7ecf\u56e0\u4e3a\u5ba1\u7f8e\u75b2\u52b3\u800c\u88ab\u7528\u6237\u4e60\u60ef\u6027\u65e0\u89c6\uff1b\u5de5\u5177\u65b9\u9762\u7684\u666e\u53ca\u8ba9\u9ed1\u5ba2\u4eec\u7684\u7cbe\u7ec6\u5316\u4f18\u52bf\u5316\u4e3a\u4e4c\u6709\uff1b\u7ade\u4e89\u5bf9\u624b\u5bf9\u521b\u65b0\u7684\u79d2\u7ea7\u8ddf\u968f\u8ba9\u5927\u91cf\u8d5b\u9053\u53d8\u6210\u4e86\u300a\u4e09\u5206\u4e4b\u4e00\u5373\u662f\u5168\u7a0b\u300b\uff1b\u7528\u6237\u7684\u65e0\u804a\u65f6\u95f4\u5df2\u7ecf\u88ab\u5b58\u91cf\u5de8\u5934\u74dc\u5206\u6b86\u5c3d\uff0c\u84dd\u6d77\u53d8\u6210\u4e86\u7ea2\u6d77\u3002<\/p>\n<h3>2.\u589e\u957f\u5de5\u4f5c\u662f\u5982\u4f55\u9010\u6e10\u53d8\u96be\u7684\uff1f<\/h3>\n<p>\u521b\u65b0\u8fc7\u8f7d\u5bfc\u81f4\u7ade\u4e89\u5411\u975e\u521a\u9700\u3001\u4f4e\u9891\u7684\u5de5\u5177\u9886\u57df\u6e17\u900f\uff0c\u8fd9\u4e9b\u9886\u57df\u7684\u589e\u957f\u8d8a\u6765\u8d8a\u96be\u505a\u3002\u65e5\u5386\u3001\u5929\u6c14\u3001\u516c\u4ea4\u67e5\u8be2\uff0c\u957f\u5c3e\u7684\u652f\u4ed8\u573a\u666f\u3001\u964c\u751f\u4eba\u793e\u4ea4\u7ec6\u5206\u5e02\u573a\u3001\u516c\u5171\u573a\u6240\u7684\u514d\u8d39 WiFi \u670d\u52a1\uff0c\u8bf8\u5982\u6b64\u7c7b\u3002\u7206\u54c1\u4e0d\u662f\u884c\u4e1a\u7684\u5e38\u6001\uff0c\u53ea\u6709\u6781\u5c11\u6570\u4ea7\u54c1\u7684\u7279\u5b9a\u9636\u6bb5\uff0c\u624d\u80fd\u9762\u5bf9\u7f8e\u5982\u753b\u7684\u51e0\u4f55\u7ea7\u6570\u589e\u957f\u66f2\u7ebf\uff1b\u7edd\u5927\u90e8\u5206\u4ea7\u54c1\u5728\u5176\u751f\u547d\u5468\u671f\u7684\u5927\u90e8\u5206\u9636\u6bb5\uff0c\u9762\u4e34\u7684\u90fd\u662f\u672a\u8fbe\u9884\u671f\u7684\u6d4b\u8bd5\u7ed3\u679c\u3001\u7528\u6237\u7fa4\u7684\u8270\u96be\u6e17\u900f\u3001\u4ea7\u54c1\u8fb9\u754c\u96be\u4ee5\u7a81\u7834\u3001\u793e\u533a\u8c03\u6027\u4fdd\u6301\u548c\u6c34\u5316\u4e4b\u95f4\u7684\u8106\u5f31\u5e73\u8861\u3001\u8fd0\u8425\u6548\u7387\u7684\u7f13\u6162\u63d0\u5347\u3001\u4e0d\u77e5\u9053\u4ec0\u4e48\u65f6\u5019\u4f1a\u4ece\u5929\u800c\u964d\u7684\u964d\u7ef4\u653b\u51fb\u3002<\/p>\n<p>\u514d\u8d39\u6d41\u91cf\u4e0e\u4ed8\u8d39\u6d41\u91cf\u7684\u6bd4\u4f8b\u8d8a\u6765\u8d8a\u60ac\u6b8a\u3002\u8003\u8651\u5230\u79fb\u52a8\u7ec8\u7aef\u7684\u589e\u901f\u4e0b\u964d\u5230\u4e2a\u4f4d\u6570\uff0c\u5e02\u573a\u4e0a\u8fd8\u80fd\u627e\u5230\u4e00\u4e9b\u514d\u8d39\u6d41\u91cf\u5c31\u5f88\u503c\u5f97\u5e86\u5e78\u4e86\u3002\u9488\u5bf9\u5b58\u91cf\u5e02\u573a\u7684\u535a\u5f08\u4e2d\uff0c\u51e0\u4e4e\u6240\u6709\u7684\u6e20\u9053\u90fd\u53ea\u8ba4\u94b1\u3002\u6700\u8981\u547d\u7684\u4e8b\u60c5\u662f\uff0c\u54c1\u724c\u7c7b\u6e20\u9053\u8f6c\u5316\u6548\u679c\u8d8a\u6765\u8d8a\u5dee\uff0c\u6548\u679c\u7c7b\u6e20\u9053\u5355\u4ef7\u8d8a\u6765\u8d8a\u8d35\u3002\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u867d\u7136\u53ea\u6709\u94b1\u4e0d\u662f\u4e07\u80fd\u7684\uff0c\u4f46\u6ca1\u6709\u94b1\u5f88\u591a\u65f6\u5019\u8fde\u4e0a\u724c\u684c\u7684\u673a\u4f1a\u90fd\u6ca1\u6709\u3002\u6709\u9650\u7684\u6280\u672f\u4f18\u52bf\u5f88\u96be\u5728\u8d44\u672c\u4e3b\u5bfc\u4e0b\u7684\u5e02\u573a\u91cc\u9762\u6380\u8d77\u6d6a\u82b1\uff0c\u66f4\u8c08\u4e0d\u4e0a\u9006\u88ad\u3002<\/p>\n<p>\u7559\u5b58\u7684\u4f18\u5148\u4ef7\u503c\u9010\u6e10\u8ba9\u6b65\u4e8e\u5546\u4e1a\u5316\u3002\u5bf9\u4e8e\u90a3\u4e9b\u82b1\u8d39\u5de8\u5927\u52aa\u529b\uff0c\u7ec8\u4e8e\u63a2\u7d22\u51fa<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u7684\u4ea7\u54c1\u800c\u8a00\uff0c\u5f80\u5f80\u53c8\u9762\u4e34\u5546\u4e1a\u5316\u548c\u4ea7\u54c1\u4f53\u9a8c\u4e4b\u95f4\u7684\u5e73\u8861\u3002\u300c\u5546\u4e1a\u5316\u548c\u7528\u6237\u4f53\u9a8c\u7684\u6539\u8fdb\u5b8c\u7f8e\u5951\u5408\u300d\u662f\u53ef\u9047\u800c\u4e0d\u53ef\u6c42\u7684\u4f20\u8bf4\uff0c\u7edd\u5927\u90e8\u5206\u65f6\u5019\uff0c\u5546\u4e1a\u5316\u5c31\u610f\u5473\u7740\u7528\u6237\u4f53\u9a8c\u7684\u4f24\u5bb3\u3002\u7528\u6237\u4f53\u9a8c\u76f4\u63a5\u5f71\u54cd\u7528\u6237\u7559\u5b58\uff0c\u800c\u7559\u5b58\u662f\u589e\u957f\u7684\u6839\u57fa\u3002\u8fd9\u5c31\u5bfc\u81f4\u589e\u957f\u5de5\u4f5c\u5fc5\u987b\u6709\u66f4\u9ad8\u7684\u76ee\u6807\u548c\u66f4\u4e25\u7684\u8981\u6c42\uff0c\u4e0d\u518d\u53ea\u662f\u5355\u7eaf\u8ffd\u9010\u6d41\u91cf\u7684\u589e\u957f\uff0c\u8fd8\u9700\u8981\u8003\u8651\u7528\u6237\u7684\u6f5c\u5728\u5546\u4e1a\u4ef7\u503c\uff0c\u4ee5\u53ca\u589e\u957f\u4e0e\u5546\u4e1a\u5316\u4e4b\u95f4\u7684\u5e73\u8861\u3002<\/p>\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e7%ad%96%e7%95%a5\" title=\"\u589e\u957f\u7b56\u7565\" target=\"_blank\">\u589e\u957f\u7b56\u7565<\/a><\/span>\u4e0e\u4ea7\u54c1\u521b\u65b0\u4e4b\u95f4\u7684\u5e73\u8861\u8d8a\u6765\u8d8a\u96be\u628a\u63e1\u3002\u4ea7\u54c1\u521b\u65b0\u9700\u8981\u66f4\u5927\u7684\u5bb9\u9519\u7a7a\u95f4\uff0c\u589e\u957f\u7b56\u7565\u5219\u9700\u8981\u8ffd\u6c42\u66f4\u591a\u53ef\u4ee5\u4f53\u73b0\u5728\u6307\u6807\u4e0a\u7684\u786e\u5b9a\u6027\u6536\u76ca\uff0c\u5bfc\u81f4\u628a\u4e24\u8005\u653e\u5230\u4e00\u4e2a\u56e2\u961f\u5bb9\u6613\u51fa\u73b0\u6fc0\u52b1\u504f\u5dee\u3002\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u5f97\u4e3b\u970d\u59c6\u65af\u7279\u67171991\u5e74\u53d1\u8868\u7684\u5173\u4e8e\u591a\u4efb\u52a1\u6fc0\u52b1\u7684\u7ecf\u5178\u8bba\u6587\u544a\u8bc9\u6211\u4eec\uff0c\u8d44\u6e90\u603b\u662f\u4f1a\u503e\u659c\u5230\u7ed3\u679c\u80fd\u591f\u88ab\u66f4\u6e05\u6670\u5ea6\u91cf\u7684\u4efb\u52a1\u4e0a\u53bb\u3002\u7ed3\u5408\u589e\u957f\u4e0e\u4ea7\u54c1\u521b\u65b0\u7684\u5b9e\u9645\u573a\u666f\uff0c\u53ea\u6709\u901a\u8fc7\u5fc5\u8981\u7684\u8d44\u6e90\u9694\u79bb\u624d\u80fd\u6709\u6548\u4fdd\u8bc1\u4ea7\u54c1\u521b\u65b0\u5728\u957f\u671f\u4e2d\u626e\u6f14\u76f8\u5e94\u7684\u91cd\u8981\u89d2\u8272\u3002\u4f46\u8fd9\u6837\u53c8\u5f15\u8fdb\u6765\u4e00\u4e2a\u65b0\u95ee\u9898\uff0c\u90a3\u5c31\u662f\u589e\u957f\u7b56\u7565\u4e0e\u4ea7\u54c1\u521b\u65b0\u4e4b\u95f4\u7684\u534f\u4f5c\u8fb9\u754c\u96be\u4ee5\u628a\u63e1\u3002\u8fd9\u4e2a\u95ee\u9898\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u521b\u4e1a\u516c\u53f8\u4e2d\u5df2\u7ecf\u6784\u6210\u4e86\u4e1a\u52a1\u5206\u5de5\u7684\u6838\u5fc3\u95ee\u9898\u3002<\/p>\n<h3>3.\u4ece\u589e\u91cf\u601d\u7ef4\u8f6c\u5411\u5b58\u91cf\u601d\u7ef4<\/h3>\n<p>\u8fc7\u53bb\u51e0\u5e74\u4e2d\uff0c\u5173\u4e8e\u589e\u957f\u5de5\u4f5c\uff0c\u9700\u8981\u601d\u8003\u7684\u9996\u8981\u95ee\u9898\u662f\u300c\u4ec0\u4e48\u662f\u589e\u957f\u56e2\u961f\u5e94\u8be5\u505a\u7684\u4e8b\u60c5\u300d\uff0c\u73b0\u5728\u5e94\u8be5\u53d8\u6210\u300c\u4ec0\u4e48\u4e0d\u662f\u589e\u957f\u56e2\u961f\u5e94\u8be5\u505a\u7684\u4e8b\u60c5\u300d\u3002<\/p>\n<p>\u5728 Andrew Chen \u4eec\u7684\u65b9\u6cd5\u8bba\u91cc\u9762\uff0c\u589e\u957f\u56e2\u961f\u5c31\u662f\u53bb\u60f3\u5404\u79cd\u62db\uff0c\u4e0d\u65ad\u627e\u5230\u65b0\u7684\u589e\u957f\u70b9\uff0c\u5176\u672c\u8d28\u662f\u589e\u91cf\u601d\u7ef4\u3002\u5728\u6280\u672f\u9769\u547d\u7684\u524d\u534a\u5468\u671f\u5185\uff0c\u5feb\u901f\u53d8\u5316\u7684\u73af\u5883\u4e2d\uff0c\u589e\u91cf\u66f4\u91cd\u8981\u3002\u5728\u73af\u5883\u9010\u6b65\u7a33\u5b9a\u7684\u8fc7\u7a0b\u4e2d\uff0c\u589e\u91cf\u7684\u7ade\u4e89\u8d8b\u4e8e\u767d\u70ed\u5316\uff0c\u4ece\u5b58\u91cf\u91cc\u9762\u627e\u589e\u91cf\u53cd\u800c\u662f\u66f4\u597d\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u5927\u76d830%\u4ee5\u4e0a\u589e\u901f\u65f6\uff0c\u7a0d\u5fae\u8dd1\u8d62\u5927\u76d8\u5c31\u6709\u673a\u4f1a\u62ff\u523050%\u7684\u589e\u901f\u3002\u5927\u76d8\u589e\u901f\u56de\u843d\u52305%\u65f6\uff0c\u5982\u679c\u60f3\u62ff\u523010%\u7684\u589e\u901f\uff0c\u9700\u8981\u5c06\u540c\u7b49\u4f53\u91cf\u7684\u7ade\u4e89\u5bf9\u624b\u5634\u91cc\u7684\u8089\u5168\u90e8\u62a2\u51fa\u6765\u3002<\/p>\n<p>\u8fd9\u65f6\u5019\uff0c\u5982\u679c\u80fd\u6362\u4e00\u4e2a\u89c6\u89d2\uff0c\u628a\u4e4b\u524d\u5927\u5e72\u5feb\u4e0a\u3001\u8dd1\u9a6c\u5708\u5730\u7684\u8fc7\u7a0b\u4e2d\u635f\u5931\u7684\u6548\u7387\u63d0\u534710%\uff0c\u589e\u91cf\u90e8\u5206\u53ea\u9700\u8981\u8ddf\u968f\u5927\u76d8\u5c31\u6709\u673a\u4f1a\u62ff\u523015%\u7684\u589e\u901f\u3002\u8fdb\u4e00\u6b65\u7684\uff0c\u7cbe\u7ec6\u5316\u8fd8\u6709\u989d\u5916\u7684\u7ea2\u5229\uff0c\u56e0\u4e3a\u6548\u7387\u63d0\u5347\u5e26\u6765\u7684\u4e0d\u53ea\u662f\u8fb9\u9645\u4e0a\u7684\u56de\u62a5\uff0c\u5b9e\u9645\u4e0a\u9664\u4e86\u6536\u76ca\u7684\u7ebf\u6027\u589e\u957f\uff0c\u8fd8\u6709\u66f4\u5177\u7ade\u4e89\u529b\u7684 ROI \u5728\u5e02\u573a\u4e0a\u5bf9\u7ade\u4e89\u5bf9\u624b\u4ea7\u751f\u7684\u6324\u538b\uff0c\u540e\u4e00\u5757\u662f\u66f4\u4e3a\u91cd\u8981\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u9664\u4e86\u7ed3\u5408\u589e\u957f\u9ed1\u5ba2\u7684\u5e38\u7528\u65b9\u6cd5\uff0c\u4ece bottom-up\uff08\u4ece\u4e0b\u5230\u4e0a\uff09\u7684\u89c6\u89d2\u5bfb\u6c42\u66f4\u591a\u7684\u5916\u90e8\u589e\u957f\u70b9\u4e4b\u5916\uff0c\u589e\u957f\u56e2\u961f\u8fd8\u9700\u8981\u5c06\u6ce8\u610f\u529b\u8f6c\u5411 top-down\uff08\u4ece\u4e0a\u5230\u4e0b\uff09\u89c6\u89d2\uff0c\u4ece\u5168\u4e1a\u52a1\u6d41\u7a0b\u89d2\u5ea6\u601d\u8003\u6709\u54ea\u4e9b\u6d41\u7a0b\u4f18\u5316\u548c\u6548\u7387\u63d0\u5347\u7684\u7a81\u7834\u53e3\u3002<\/p>\n<p>\u4ece\u7528\u6237\u751f\u547d\u5468\u671f\u89c6\u89d2\u6765\u770b\uff0c\u5927\u90e8\u5206\u516c\u53f8\u7684\u4f20\u7edf\u4e1a\u52a1\u5206\u5de5\u6a21\u5f0f\u662f\u5e02\u573a\u8d1f\u8d23\u62c9\u7528\u6237\uff0c\u4ea7\u54c1\u7814\u53d1\u8d1f\u8d23\u63d0\u4f9b\u4ea7\u54c1\u670d\u52a1\uff0c\u8fd0\u8425\u8d1f\u8d23\u7559\u4f4f\u7528\u6237\uff0c\u5546\u4e1a\u5316\u90e8\u95e8\u8d1f\u8d23\u4ece\u7528\u6237\u8eab\u4e0a\u8d5a\u5230\u94b1\u3002\u589e\u957f\u7684\u6267\u884c\u5de5\u4f5c\u9700\u8981\u5728\u6240\u6709\u7684\u73af\u8282\u91cc\u9762\u5bfb\u6c42\u6f5c\u529b\uff0c\u66f4\u8fdb\u4e00\u6b65\uff0c\u8fd8\u9700\u8981\u53bb\u601d\u8003\u5982\u4f55\u6574\u5408\u751a\u81f3\u518d\u9020\u8fd9\u4e9b\u73af\u8282\uff0c\u6765\u63d0\u5347\u6548\u7387\uff0c\u8d62\u5f97\u66f4\u597d\u7684\u589e\u957f\u7ed3\u679c\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u8fd9\u53ea\u662f\u5728\u8fc7\u53bb\u51e0\u5e74\u6b63\u5728\u505a\u7684\u589e\u957f\u9ed1\u5ba2\u76f8\u5173\u7684\u5de5\u4f5c\u4e0a\u505a\u5fc5\u8981\u7684\u5ef6\u4f38\uff0c\u6765\u5ef6\u7f13\u5e02\u573a\u89c4\u6a21\u589e\u901f\u4e0b\u6ed1\u6765\u5e26\u7684\u7528\u6237\u589e\u957f\u901f\u5ea6\u4e0b\u6ed1\u8d8b\u52bf\u3002<\/p>\n<p>\u66f4\u6df1\u5165\u7684\u89e3\u51b3\u65b9\u6848\u662f\u5728\u65b9\u6cd5\u8bba\u5c42\u9762\u4e0a\u505a\u7cfb\u7edf\u5316\u7684\u5347\u7ea7\uff0c\u4e5f\u5c31\u662f\u63a5\u4e0b\u6765\u6211\u4eec\u8981\u63a2\u8ba8\u7684\u95ee\u9898\uff1a\u4ece\u589e\u957f\u9ed1\u5ba2\u5230\u589e\u957f\u7ba1\u7406\u3002<\/p>\n<h3>4.\u4ece\u589e\u957f\u9ed1\u5ba2\u5230\u589e\u957f\u7ba1\u7406<\/h3>\n<p>\u5728\u5c55\u5f00\u4ecb\u7ecd\u65b0\u65f6\u4ee3\u7684\u589e\u957f\u7ba1\u7406\u5185\u6db5\u4e4b\u524d\uff0c\u6211\u4eec\u5148\u770b\u4e00\u4e2a\u884c\u4e1a\u73b0\u72b6\uff1a\u4e2d\u56fd\u5e02\u573a\u7684\u79fb\u52a8\u4e92\u8054\u7f51\u56fd\u6c11\u5e94\u7528\u4e2d\uff0c\u5228\u9664AT\u4e24\u5bb6\u7684\u625b\u9f0e\u5927\u4f5c\u5fae\u4fe1\u3001\u624bQ\u3001\u6dd8\u5b9d\u548c\u652f\u4ed8\u5b9d\uff0c\u5269\u4e0b\u4e00\u5927\u6279\uff0c\u5305\u62ec\u767e\u5ea6\u3001\u817e\u8baf\u89c6\u9891\u3001\u7231\u5947\u827a\u3001\u5fae\u535a\u3001\u4eca\u65e5\u5934\u6761\u3001\u5feb\u624b\u3001\u817e\u8baf\u65b0\u95fb\u7b49\uff0c\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\uff08DAU\uff09\u57fa\u672c\u90fd\u96c6\u4e2d\u505c\u7559\u57281-1.5\u4ebf\u8fd9\u4e2a\u533a\u95f4\uff0c\u7a81\u7834\u4e4f\u529b\u3002\u4e3a\u4ec0\u4e48\uff1f<\/p>\n<p>\u4e24\u4e2a\u89c6\u89d2\u6765\u770b\u8fd9\u4e2a\u95ee\u9898\uff1a<\/p>\n<p>\u4e00\u65b9\u9762\uff0c\u53c2\u8003CNNIC\u5168\u56fd8\u4ebf\u79fb\u52a8\u4e92\u8054\u7f51\u7528\u6237\u7684\u6570\u636e\uff0c\u5047\u8bbe\u5e73\u5747\u6bcf\u4e24\u5e74\u6362\u673a\u4e00\u6b21\uff0c\u5219\u8fd9\u4e9b\u56fd\u6c11\u5e94\u7528\u4e00\u5e74\u53ef\u4ee5\u83b7\u53d6\u7684\u603b\u7528\u6237\u6570\u91cf\u662f4\u4ebf\uff0c\u6298\u5408\u6bcf\u5929110\u4e07\u3002\u6309\u7167\u6bcf\u4f4d\u7528\u6237\u6bcf\u5e74\u6d3b\u8dc3100\u5929\u6765\u7b97\uff0c\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u5c31\u662f1.1\u4ebf\uff08DAU=\u65e5\u65b0\u589e\u7528\u6237*LT365\uff09\uff0c\u5982\u679c\u518d\u52a0\u4e0a\u8d85\u8fc7\u4e00\u5e74\u4ecd\u7136\u6d3b\u8dc3\u7684\u90e8\u5206\uff0c\u4e0a\u9650\u57fa\u672c\u4e0a\u5c31\u662f1.5\u4ebf\u5de6\u53f3\uff1b<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u6309\u7167\u7528\u6237\u753b\u50cf\u5206\u5730\u57df\uff08\u4e00\u4e8c\u4e09\u56db\u7ebf\u57ce\u5e02\u3001\u519c\u6751\uff09\u3001\u5e74\u9f84\uff0820\u5c81\u4ee5\u4e0b\u300120-30\uff0c30-50\uff0c50\u5c81\u4ee5\u4e0a\uff09\u3001\u6027\u522b\u3001\u5b66\u5386\u6c34\u5e73\u6765\u770b\uff0c\u56fd\u6c11\u5e94\u7528\u5728\u4e0d\u540c\u7684\u7528\u6237\u7fa4\u91cc\u9762\u7684\u6e17\u900f\u7387\u4e0d\u4e00\u6837\uff0c\u76f8\u5e94\u7528\u6237\u7fa4\u7684\u6d3b\u8dc3\u5ea6\u4e0d\u4e00\u6837\uff0c\u6c47\u603b\u8d77\u6765\uff0c\u5404\u4e2a\u5e94\u7528\u6240\u6e17\u900f\u7684\u6bcf\u5929\u4f7f\u7528\u7684\u7528\u6237\u4f53\u91cf\u57fa\u672c\u4e0a\u4e5f\u662f\u57281-1.5\u4ebf\u8fd9\u4e2a\u533a\u95f4\uff08\u8be6\u7ec6\u6d4b\u7b97\u6570\u636e\u6bd4\u8f83\u590d\u6742\uff0c\u8fd9\u91cc\u4ece\u7565\uff09\u3002<\/p>\n<p>\u7ed3\u5408\u8fd9\u4e2a\u95ee\u9898\uff0c\u6211\u4eec\u5c55\u5f00\u8ba8\u8bba\u4e00\u4e0b\u589e\u957f\u9ed1\u5ba2\uff08growth 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