{"id":10076,"date":"2018-05-02T17:50:47","date_gmt":"2018-05-02T09:50:47","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=10076"},"modified":"2021-07-14T16:01:51","modified_gmt":"2021-07-14T08:01:51","slug":"%e7%83%ad%e6%8b%89ceo%e9%b2%81%e7%a3%8a%ef%bc%9a%e4%b8%93%e6%b3%a8%e6%af%8f%e4%b8%80%e4%b8%aa-1-%e7%9a%84%e6%8f%90%e5%8d%87%ef%bc%8c%e9%a9%b1%e5%8a%a8%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/10076.html","title":{"rendered":"\u70ed\u62c9CEO\u9c81\u78ca\uff1a\u4e13\u6ce8\u6bcf\u4e00\u4e2a 1% \u7684\u63d0\u5347\uff0c\u9a71\u52a8\u7528\u6237\u589e\u957f"},"content":{"rendered":"
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\u6211\u4eec\u73b0\u5728\u6709 1200 \u4e07\u591a\u7528\u6237\uff0c\u6b21\u5468\u7559\u5b58\u7387\u9ad8\u8fbe 80% \u53ca\u4ee5\u4e0a\u3002\u4ece\u589e\u957f\u7684\u89d2\u5ea6\u6765\u8bf4\uff0c\u7528\u6237\u7559\u5b58\u3001\u4f7f\u7528\u65f6\u957f\u3001\u6253\u5f00\u9891\u6b21\uff0c\u8fd9\u4e9b\u6307\u6807\u90fd\u662f\u6211\u4eec\u4f18\u5316\u7684\u65b9\u5411\u3002<\/p>\n
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UI\uff0c\u6211\u7684\u6309\u7ebd\u6446\u653e\u3001\u6ce8\u518c\u9875\u7684\u89c6\u9891\uff0c\u90fd\u6709\u53ef\u80fd\u5f71\u54cd\u8f6c\u5316\u7387\u7684\u63d0\u5347\u3002\u7531\u6b64\u6574\u4e2a\u6587\u6848\u7684\u843d\u5730\u3001\u4ea4\u4e92\u3001\u5ba3\u4f20\uff0c\u7ed9\u7528\u6237\u5e26\u6765\u4e86\u4e00\u4e2a\u6574\u4f53\u5b9a\u4f4d\u548c\u54c1\u724c\u611f\u77e5\uff0c\u6700\u7ec8\u90fd\u5f15\u5bfc\u5230\u6fc0\u6d3b\u73af\u8282\uff1b\u5bf9\u4e8e\u9178\u5976\u6765\u8bf4\uff0c\u6fc0\u6d3b\u5c31\u662f\u4e00\u6b21\u8d2d\u4e70\u3002\u6240\u4ee5\u8bf4\uff0c\u5404\u884c\u5404\u4e1a\u90fd\u5728\u7528\u589e\u957f\u8fd9\u4e2a\u601d\u7ef4\u6765\u505a\u4e8b\u3002<\/p>\n 1.3 \u4f7f\u7528\u6709\u9650\u7684\u8d44\u6e90\u83b7\u5f97\u589e\u957f<\/strong><\/p>\n \u51e0\u5e74\u524d\uff0c\u589e\u957f\u8fd9\u4e2a\u6982\u5ff5\u4e0d\u662f\u7279\u522b\u6d41\u884c\uff0c\u8fd9\u65f6\u4e00\u4e2a\u806a\u660e\u7684\u56e2\u961f\u548c\u4e00\u4e2a\u666e\u901a\u7684\u56e2\u961f\u7684\u533a\u522b\u5c31\u662f\u662f\u5426\u6709\u589e\u957f\u7684\u601d\u7ef4\u3002\u5982\u679c\u4f60\u6709\u589e\u957f\u601d\u7ef4<\/a><\/span>\u7684\u8bdd\uff0c\u4f60\u53ef\u80fd\u5c31\u8dd1\u7684\u66f4\u5feb\u3002\u73b0\u5728\u6574\u4e2a\u884c\u4e1a\u90fd\u5728\u7528\u589e\u957f\u601d\u7ef4\u505a\u4e8b\uff0c\u4e00\u65b9\u9762\u53ef\u4ee5\u5438\u53d6\u66f4\u591a\u7684\u7ecf\u9a8c\u6559\u8bad\uff0c\u53e6\u5916\u4e00\u4e2a\u65b9\u9762\u4f1a\u52a0\u5267\u6574\u4e2a\u884c\u4e1a\u7684\u7ade\u4e89\u3002<\/p>\n \u5728\u8fc7\u53bb\u4e09\u5e74\u4e2d\uff0c\u4e3a\u4e86\u8ba9\u6211\u4eec\u7684\u7528\u6237\u589e\u957f<\/a>\u3001\u8425\u6536\u589e\u957f\uff0c\u6211\u4eec\u51e0\u4e4e\u8bd5\u904d\u4e86\u6240\u6709\u7684\u5e02\u573a\u624b\u6bb5\u3002<\/p>\n \u6211\u4eec\u901a\u8fc7\u5404\u79cd\u4ed8\u8d39\u6e20\u9053\u53bb\u5438\u5f15\u7528\u6237\u4e0b\u8f7d\uff0c\u4f46\u662f\u6709\u4e00\u4e2a\u5f0a\u7aef\u5c31\u662f\u4e0d\u77e5\u9053\u5546\u5e97\u7684\u8d28\u91cf\u600e\u4e48\u6837\u3002\u6709\u53ef\u80fd\u82b1\u4e86\u5f88\u591a\u94b1\u8fdb\u6765\u4e86\u4e00\u90e8\u5206\u7528\u6237\uff0c\u4f46\u662f\u8fd9\u4e9b\u4eba\u7684 LTV \u53ef\u80fd\u5f88\u77ed\u3002\u6211\u4eec\u9700\u8981\u82b1\u5f88\u591a\u65f6\u95f4\u548c\u7cbe\u529b\u5224\u65ad\u8fd9\u4e2a\u5e94\u7528\u5546\u5e97\u8d28\u91cf\u5982\u4f55\uff0c\u5bf9\u4e8e\u4f60\u6765\u8bf4\u662f\u4e0d\u662f\u597d\u7684\u6e20\u9053\u3002<\/p>\n \u6211\u4eec\u8fc7\u53bb\u5728\u5fae\u535a\u4e0a\u505a\u4e86\u5f88\u591a\u6b21\u5343\u4e07\u7ea7\u9605\u8bfb\u91cf\u7684\u8425\u9500\u4e8b\u4ef6\uff0c\u4f46\u95ee\u9898\u662f\u6839\u672c\u4e0d\u77e5\u9053\u4f60\u7684\u6838\u5fc3\u7528\u6237\u5728\u54ea\u3002\u867d\u7136\u6570\u636e\u770b\u8d77\u6765\u5f88\u6f02\u4eae\uff0c\u4f46\u662f\u5bf9\u4e8e\u56e2\u961f\u800c\u8a00\uff0c\u6211\u4eec\u79f0\u4e4b\u4e3a\u865a\u5047\u7e41\u8363\u3002\u6211\u4eec\u79f0\u4e4b\u4e3a\u65e0\u7684\u653e\u77e2\u7684\u9636\u6bb5\uff0c\u6839\u672c\u627e\u4e0d\u5230\u7528\u6237\u3002<\/p>\n \u6211\u4eec\u4e5f\u8bd5\u8fc7\u62cd\u6444\u5f88\u591a\u89c6\u9891\u548c\u5f71\u89c6\u5267\u7684\u65b9\u5f0f\u6765\u505a\u5185\u5bb9\u4f20\u64ad\uff0c\u89c6\u9891\u53ef\u80fd\u5728\u5168\u7f51\u4e0a\u6709\u4e0a\u5343\u4e07\u7684\u64ad\u653e\u91cf\uff0c\u5e76\u5438\u5f15\u90e8\u5206\u7528\u6237\u8fc7\u6765\uff0c\u4f46\u662f\u6211\u4eec\u5e76\u4e0d\u77e5\u9053\u8fd9\u4e2a\u89c6\u9891\u8f6c\u5316\u7387\u662f\u600e\u6837\u7684\u3002\u56e0\u4e3a\u5c31\u7b97\u5728\u89c6\u9891\u5f53\u4e2d\u653e\u5165\u4e86\u4e00\u4e2a\u4e8c\u7ef4\u7801\uff0c\u5927\u90e8\u5206\u4eba\u4e5f\u4e0d\u53ef\u80fd\u626b\u63cf\u89c6\u9891\u91cc\u7684\u4e8c\u7ef4\u7801\u4e0b\u8f7d\uff0c\u6240\u4ee5\u6e20\u9053\u662f\u975e\u5e38\u6a21\u7cca\u7684\u3002<\/p>\n \u6211\u4eec\u4e5f\u5c1d\u8bd5\u901a\u8fc7\u793e\u4ea4\u7f51\u7edc\u83b7\u53d6\u7528\u6237\uff0c\u4f46\u662f\u95ee\u9898\u662f\u548c KOL \u5408\u4f5c\u7684\u5173\u7cfb\u4e5f\u662f\u6bd4\u8f83\u590d\u6742\u7684\uff0c\u5e76\u4e0d\u77e5\u9053\u7c89\u4e1d\u53d7\u4f17\u548c\u76ee\u6807\u7528\u6237\u662f\u5426\u91cd\u53e0\u3002\u6240\u4ee5\u7ecf\u5e38\u51fa\u73b0\u8fd9\u6b21\u5408\u4f5c\u8f6c\u5316\u7387\u4e0d\u9519\uff0c\u4e0b\u6b21\u5c31\u4e0d\u884c\u4e86\uff0c\u6574\u4f53\u662f\u76f8\u5f53\u4e0d\u592a\u7a33\u5b9a\u7684\u72b6\u6001\u3002<\/p>\n \u6211\u4eec\u4e5f\u8bd5\u8fc7\u5408\u4f5c\u6362\u91cf\uff0c\u548c\u6709\u540c\u7c7b\u6c14\u8d28\u7684\u4ea7\u54c1\u505a\u6362\u91cf\uff0c\u4f46\u662f\u6548\u679c\u4e0d\u4f73\uff0c\u6211\u4eec To C \u7684\u4ea7\u54c1\u548c To B \u7684\u4ea7\u54c1\u4e0d\u4e00\u6837\uff0c\u4e0d\u53ef\u80fd\u540c\u65f6\u5728\u5168\u56fd\u5f88\u591a\u57ce\u5e02\u4e3e\u529e\u6d3b\u52a8\uff0c\u7ebf\u4e0b\u6d3b\u52a8\u5bf9\u4e8e\u6211\u4eec\u6765\u8bf4\u662f\u4e0d\u6210\u4f53\u7cfb\u7684\u5e02\u573a\u884c\u4e3a\u3002\u5c31\u662f\u56e0\u4e3a\u6709\u4e86\u8fd9\u4e9b\u56f0\u60d1\u3001\u8fd9\u4e9b\u96be\u9898\uff0c\u6240\u4ee5\u6211\u4eec\u624d\u51b3\u5b9a\u6211\u4eec\u8981\u7528\u589e\u957f\u7684\u601d\u8def\u505a\u7528\u6237\u3002<\/p>\n 2.1 \u610f\u8bc6\u73b0\u884c<\/strong><\/p>\n \u6211\u4eec\u662f\u600e\u4e48\u642d\u5efa\u589e\u957f\u56e2\u961f<\/a>\u7684\u5462\uff1f\u9996\u5148\uff0c\u505a\u6240\u6709\u4e8b\u60c5\u4e00\u5b9a\u662f\u610f\u8bc6\u5148\u884c\uff0c\u6700\u91cd\u8981\u7684\u662f\u8981\u5728\u56e2\u961f\u4e2d\u5efa\u7acb\u589e\u957f\u610f\u8bc6\u3002<\/p>\n <\/p>\n \u6211\u9762\u8bd5\u8fc7\u5f88\u591a\u6bd4\u8f83\u9ad8\u7ea7\u7684\u589e\u957f\u8d1f\u8d23\u4eba\uff0c\u51e0\u4e4e\u6240\u6709\u4eba\u90fd\u4f1a\u95ee\u6211\u4e00\u4e2a\u95ee\u9898\uff1a\u505a\u589e\u957f\u8fd9\u4ef6\u4e8b\u60c5\u662f\u521b\u59cb\u4eba CEO \u4e3b\u5bfc\u7684\uff0c\u8fd8\u53ea\u662f\u5728\u8ddf\u98ce\u6a21\u4eff\u3002\u4ed6\u4eec\u666e\u904d\u7684\u56f0\u60d1\u5728\u4e8e\uff1a\u5982\u679c\u589e\u957f\u5de5\u4f5c\u6ca1\u6709\u5f97\u5230\u516c\u53f8\u5c42\u9762\u6709\u529b\u7684\u652f\u6301\uff0c\u5c31\u5f88\u5bb9\u6613\u88ab\u8fb9\u7f18\u5316\uff0c\u6216\u8005\u8bf4\u5de5\u4f5c\u6548\u679c\u5927\u5927\u6253\u6298\u6263\u3002<\/p>\n \u53ea\u6709\u6574\u4e2a\u516c\u53f8\u90fd\u6709\u589e\u957f\u610f\u8bc6\uff0c\u6211\u4eec\u5efa\u7acb\u4e86\u4e00\u4e2a\u5927\u5bb6\u90fd\u53ef\u4ee5\u4ea4\u6d41\u7684\u8bed\u8a00\uff0c\u624d\u80fd\u5f88\u597d\u534f\u4f5c\u3002\u76ee\u524d\u770b\u6765\uff0c\u8ba9\u5927\u5bb6\u90fd\u80fd\u7406\u89e3\u7684\u8bed\u8a00\u4e00\u5b9a\u662f\u6570\u636e\u3002<\/p>\n \u63a5\u4e0b\u6765\u5c31\u662f\u5efa\u7acb\u4e00\u4e2a\u6570\u636e\u76ee\u6807\uff0c\u5927\u6982\u4ec0\u4e48\u9636\u6bb5\u5b8c\u6210\u4ec0\u4e48\u6837\u7684\u6570\u636e\u589e\u957f\u3002\u6bd4\u5982\u8bf4\u4e00\u4e2a\u6708\u5185\u5b8c\u6210\u7559\u5b58\u7387\u589e\u957f 2% \u7684\u76ee\u6807\u3002\u6709\u76ee\u6807\u4e4b\u540e\u624d\u80fd\u5efa\u7acb\u56e2\u961f\uff0c\u56e2\u961f\u624d\u80fd\u6709\u660e\u786e\u7684\u5206\u5de5\u3002\u56e0\u6b64\u624d\u80fd\u53bb\u62db\u8058\u4eba\uff0c\u8fd9\u4e00\u5b9a\u662f\u4e2a\u9700\u8981\u5148\u60f3\u6e05\u695a\u7684\u4e8b\u60c5\u3002<\/p>\n 2.2 \u5de5\u4f5c\u65b9\u5f0f<\/strong><\/p>\n \u7b2c\u4e8c\u4e2a\u662f\u5de5\u4f5c\u65b9\u5f0f\u7684\u95ee\u9898\u3002\u6211\u4eec\u5fc5\u987b\u8981\u5efa\u7acb\u4e00\u4e2a\u6570\u636e\u6307\u6807\u4f53\u7cfb\uff0c\u8fd9\u4e2a\u6570\u636e\u6307\u6807\u662f\u6240\u6709\u90e8\u95e8\u7684\u5171\u540c\u8bed\u8a00\uff1b\u4e0d\u7ba1\u4ea7\u54c1\u3001\u8fd0\u8425\u3001\u5e02\u573a\uff0c\u5927\u5bb6\u90fd\u80fd\u7406\u89e3\u7684\u8bed\u8a00\u3002\u6709\u4e86\u8fd9\u79cd\u5171\u540c\u8bed\u8a00\u4e4b\u540e\uff0c\u6211\u4eec\u624d\u80fd\u9ad8\u6548\u3001\u9ed8\u5951\u5730\u914d\u5408\u534f\u4f5c\u3002<\/p>\n \u5728\u5efa\u7acb\u6570\u636e\u6307\u6807\u4e4b\u524d\uff0c\u6211\u4eec\u5fc5\u7136\u9700\u8981\u597d\u7684\u5de5\u5177\u3002\u76ee\u524d\u6211\u4eec\u70ed\u62c9\u5728\u4f7f\u7528 GrowingIO<\/a><\/span> \u6765\u642d\u5efa\u5e76\u6570\u636e\u6307\u6807\uff0c\u53d1\u73b0\u7684\u786e\u662f\u633a\u65b9\u4fbf\u7684\uff0c\u540e\u9762\u6211\u4eec\u4e5f\u4f1a\u548c\u5927\u5bb6\u5206\u4eab\u501f\u52a9 GrowingIO \u505a\u589e\u957f\u7684\u4e24\u4e2a\u6848\u4f8b\u3002<\/p>\n \u5efa\u7acb\u6570\u636e\u6307\u6807\u4e4b\u540e\u8981\u5efa\u7acb\u6570\u636e\u89c4\u8303\uff0c\u6bd4\u5982\u8bf4\u90e8\u95e8\u548c\u90e8\u95e8\u4e4b\u95f4\u6570\u636e\u5206\u6790\u9700\u6c42\uff0c\u4ea7\u54c1\u9700\u8981\u5b8c\u6210\u4ec0\u4e48\u6837\u7684\u6570\u636e\u76ee\u6807\u7b49\u7b49\u3002\u6709\u4e86\u8fd9\u4e9b\u89c4\u8303\u540e\uff0c\u56e2\u961f\u624d\u80fd\u6bd4\u8f83\u654f\u6377\u5730\u534f\u4f5c\u3002<\/p>\n \u5728\u7528\u6570\u636e\u6307\u5bfc\u4e1a\u52a1\u589e\u957f\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u9700\u8981\u4e0d\u65ad\u5730\u603b\u7ed3\uff0c\u505a\u6bcf\u4ef6\u4e8b\u60c5\u90fd\u8981\u95ee\u4e00\u4e0b\u201cwhy\u201d\u3002\u8fd9\u4e2a\u60f3\u6cd5\u662f\u5426\u6b63\u786e\uff1f\u548c\u540c\u4e8b\u7684\u534f\u4f5c\u6709\u6210\u679c\u5417\uff1f\u5230\u4e86\u6210\u679c\u603b\u7ed3\u9636\u6bb5\uff0c\u4e00\u5b9a\u8981\u7ed9\u56e2\u961f\u76f8\u5e94\u7684\u6fc0\u52b1\u3002<\/p>\n \u6700\u540e\u5c31\u662f\u6570\u636e\u57f9\u8bad\u3002\u76ee\u524d\u6211\u4eec\u4e0d\u4ec5\u5bf9\u589e\u957f\u56e2\u961f\uff0c\u8fd8\u5bf9\u8fd0\u8425\u3001\u4ea7\u54c1\u3001\u5e02\u573a\u3001\u6280\u672f\u8fdb\u884c\u5168\u9762\u7684\u6570\u636e\u57f9\u8bad\u3002\u6211\u4eec\u59cb\u7ec8\u5f3a\u8c03\uff1a\u8981\u8ba9\u6570\u636e\u6210\u4e3a\u56e2\u961f\u5171\u540c\u7684\u8bed\u8a00\uff0c\u8fd9\u4e00\u70b9\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<\/p>\n 2.3 \u7ec4\u7ec7\u67b6\u6784<\/strong><\/p>\n \u9996\u5148\uff0c\u5728\u7ec4\u7ec7\u6784\u67b6\u65b9\u9762\uff0c\u6211\u4eec\u53d1\u73b0\u90e8\u95e8\u548c\u90e8\u95e8\u4e4b\u95f4\u7684\u754c\u9650\u662f\u9010\u6e10\u6a21\u7cca\u7684\u3002\u4e0d\u80fd\u8bf4\u6211\u662f\u8fd0\u8425\u6211\u53ea\u8d1f\u8d23\u548c\u7528\u6237\u76f8\u5173\u7684\uff0c\u6211\u662f\u5e02\u573a\u53ea\u8d1f\u8d23\u5916\u90e8\u7684\u65b0\u589e\u7528\u6237\uff0c\u8fd9\u6837\u7684\u8bdd\u6c38\u8fdc\u6ca1\u6709\u529e\u6cd5\u5b9e\u73b0\u771f\u6b63\u7684\u589e\u957f\u3002<\/p>\n <\/p>\n \u8fc7\u53bb\u6211\u4eec\u53d1\u73b0\u4e00\u4e2a\u95ee\u9898\uff1a\u4e00\u65e6\u6709\u4e86\u90e8\u95e8\u8fd9\u4e2a\u6982\u5ff5\uff0c\u597d\u50cf\u6bcf\u4e2a\u4eba\u8eab\u8fb9\u90fd\u6709\u4e00\u4e2a\u6f5c\u5728\u7684\u56f4\u5899\uff0c\u53ea\u5173\u5fc3\u76ee\u524d\u624b\u5934\u4e0a\u7684\u4e8b\u60c5\uff0c\u53ea\u5173\u5fc3\u81ea\u5df1\u7684KPI\uff0c\u6839\u672c\u6ca1\u6709\u529e\u6cd5\u548c\u5176\u4ed6\u56e2\u961f\u5efa\u7acb\u66f4\u52a0\u6d41\u7545\u7684\u534f\u4f5c\u3002\u6240\u4ee5\u8bf4\u90e8\u95e8\u8fb9\u754c\u5e76\u4e0d\u662f\u90a3\u4e48\u91cd\u8981\uff0c\u6838\u5fc3\u8fd8\u662f\u5404\u4e2a\u90e8\u95e8\u4e00\u8d77\uff0c\u5230\u5e95\u60f3\u8981\u8fbe\u6210\u4ec0\u4e48\u6837\u7684\u6570\u636e\u6307\u6807\u3002<\/p>\n \u7b2c\u4e8c\uff0c\u4ee5\u76ee\u6807\u4e3a\u5bfc\u5411\u3002\u8fd9\u4e2a\u8981\u975e\u5e38\u7075\u6d3b\uff0c\u4ee5\u9879\u76ee\u642d\u56e2\u961f\uff1b\u9879\u76ee\u624d\u662f\u4e00\u4e2a\u56e2\u961f\uff0c\u4e00\u4e2a\u90e8\u95e8\u5e76\u4e0d\u662f\u4e00\u4e2a\u56e2\u961f\u3002<\/p>\n \u7b2c\u4e09\uff0c\u8981\u5bf9\u6bcf\u4e2a\u9879\u76ee\u7684\u4eba\u505a\u5145\u5206\u7684\u6388\u6743\u3002\u6709\u4e86\u6388\u6743\u4e4b\u540e\u624d\u80fd\u5feb\u901f\u5730\u53cd\u5e94\uff0c\u624d\u80fd\u975e\u5e38\u654f\u6377\u7684\u505a\u9884\u671f\u5224\u65ad\u7684\u4e8b\u60c5\u3002<\/p>\n 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1.\u521d\u521b\u516c\u53f8\u4e3a\u4ec0\u4e48\u9700\u8981\u589e\u957f\u56e2\u961f<\/h3>\n
2.\u521d\u521b\u516c\u53f8\u5982\u4f55\u642d\u5efa\u589e\u957f\u56e2\u961f\uff1f<\/h3>\n
3.\u6848\u4f8b\uff1a\u6570\u636e\u9a71\u52a8\u70ed\u62c9\u589e\u957f<\/h3>\n
4.\u603b\u7ed3<\/h3>\n
\u300a\u8682\u8702\u7a9d1.2 \u4ebf\u7528\u6237\u80cc\u540e\u7684\u642d\u5efa\u589e\u957f\u6307\u6807\u4f53\u7cfb<\/a>\u300b
\u300a\u8425\u9500\u6d41\u91cf\u6218\u9677\u5165\u7ea2\u6d77\uff0c\u6316\u6398\u6d41\u91cf\u4ef7\u503c\u8fdb\u51fb\u65b0\u84dd\u6d77<\/a>\u300b<\/p><\/blockquote>\n