{"id":10052,"date":"2018-05-01T12:21:48","date_gmt":"2018-05-01T04:21:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=10052"},"modified":"2018-05-01T12:21:48","modified_gmt":"2018-05-01T04:21:48","slug":"%e5%8c%97%e6%9e%81%e6%98%9f%e6%8c%87%e6%a0%87-vs-%e7%be%a4%e6%98%9f%e6%8c%87%e6%a0%87-%e5%a2%9e%e9%95%bf%e8%90%a5%e9%94%80%e5%a6%82%e4%bd%95%e8%83%b8%e4%b8%ad%e6%9c%89","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/10052.html","title":{"rendered":"\u5317\u6781\u661f\u6307\u6807 vs. \u201c\u7fa4\u661f\u6307\u6807\u201d – \u589e\u957f\u8425\u9500\u5982\u4f55\u201c\u80f8\u4e2d\u6709\u6570\u201d\uff1f"},"content":{"rendered":"

\u8fd1\u4e24\u5e74\uff0c\u5728\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u5708\u4e2d\u5f88\u706b\u7684\u4e00\u4e2a\u8bcd\u4fbf\u662f\u201c\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u201d \uff08North Star Metric\uff09\uff0c\u90a3\u4e48\uff0c\u589e\u957f\u8425\u9500<\/a>\uff08growth marketer\uff09\u3001\u4ea7\u54c1\u8fd0\u8425<\/a>\u6216\u8005\u521b\u4e1a\u8005\u5230\u5e95\u5e94\u4e0d\u5e94\u8be5\u627e\u5bfb\u4e14\u4ec5\u4ec5\u9075\u5faa\u4e00\u4e2a\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u5462\uff1f\u8fd9\u7bc7\u5b66\u4e60\u7b14\u8bb0\u5c06\u5bf9\u6b64\u8fdb\u884c\u8be6\u7ec6\u8ba8\u8bba\u3002<\/p>\n

\u4ec0\u4e48\u662f\u5317\u6781\u661f\u6307\u6807\uff1f\u4e3a\u4ec0\u4e48\u9700\u8981\u5b83\uff1f<\/p>\n

\u6839\u636e\u589e\u957f\u9ed1\u5ba2\u5148\u9a71Sean Ellis\u7684\u5b9a\u4e49\uff0c\u5317\u6781\u661f\u6307\u6807\u662f\u80fd\u6700\u597d\u8868\u73b0\u4ea7\u54c1\u4f20\u9012\u7ed9\u5ba2\u6237\u7684\u6838\u5fc3\u4ef7\u503c\u7684\u552f\u4e00\u6307\u6807\uff08The North Star Metric is the single metric that best captures the core value that your product delivers to customers.\uff09\u3002<\/p>\n

\"\"<\/h3>\n

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\u5982\u4f55\u627e\u51c6\u5317\u6781\u661f\u6307\u6807\uff1f<\/h3>\n

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1. \u80fd\u5426\u53cd\u5e94\u7528\u6237\u4e0e\u4f01\u4e1a\/\u4ea7\u54c1\u7684\u4e92\u52a8\u60c5\u51b5<\/h3>\n

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2. \u80fd\u5426\u53cd\u5e94\u4f01\u4e1a\u6574\u4f53\u662f\u5426\u6210\u529f<\/h3>\n

\u5317\u6781\u661f\u6307\u6807\u8981\u80fd\u8868\u73b0\u4f01\u4e1a\u6574\u4f53\u8d70\u5411\uff0c\u5e76\u4e14\u4e0e\u4f01\u4e1a\u7684\u6210\u529f\u606f\u606f\u76f8\u5173\u3002<\/p>\n

\u6bd4\u5982\u4e00\u4e2a\u97f3\u9891\u8282\u76eeApp\u5982\u679c\u5236\u5b9a\u5e7f\u544a\u6536\u5165\u4e3a\u5317\u6781\u661f\u6307\u6807\u5c31\u6709\u53ef\u80fd\u964d\u4f4e\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\uff0c\u56e0\u4e3a\u5927\u5bb6\u90fd\u4e0d\u559c\u6b22\u6536\u542c\u5e7f\u544a\uff0c\u76f2\u76ee\u7684\u8ffd\u6c42\u8fd9\u4e00\u6307\u6807\u53ef\u80fd\u4f1a\u5bfc\u81f4\u7528\u6237\u7684\u6d41\u5931\u3002<\/p>\n

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3. \u80fd\u5426\u5177\u6709\u64cd\u4f5c\u6027\uff08actionable\uff09<\/h3>\n

\u5317\u6781\u661f\u6307\u6807\u5e94\u8be5\u6765\u6e90\u4e8e\u6709\u64cd\u4f5c\u6027\u3001\u53ef\u4ee5\u63d0\u9ad8\u7684\u4e8b\u9879\uff0c\u800c\u4e14\u8fd9\u4e9b\u4e8b\u9879\u662f\u53ef\u4ee5\u88ab\u8bc6\u522b\u7684\u3001\u4e0d\u662f\u6a21\u7cca\u6216\u8005\u62bd\u8c61\u7684\u3002\u4e0b\u56fe\u662f\u4ee5Spotify\u4e3a\u4f8b\uff0c\u5728\u4e00\u4e9b\u5177\u4f53\u7684\u4e8b\u9879\u4e0a\u52a0\u5927\u6295\u5165\uff0c\u5c31\u4f1a\u76f8\u5e94\u7684\u4ea7\u51fa\u66f4\u4f73\u7684\u5317\u6781\u661f\u6307\u6807\u3002<\/p>\n

\"\"<\/p>\n

\u5317\u6781\u661f\u6307\u6807\u771f\u7684\u80fd\u4ee5\u4e00\u5f53\u767e\u5417\uff1f<\/p>\n

\u5317\u6781\u661f\u6307\u6807\u81ea\u8eab\u4e5f\u6709\u4e00\u4e9b\u5c40\u9650\u6027\u3002<\/p>\n

\u5317\u6781\u661f\u6307\u6807\u7684\u5c40\u9650\u6027\u4e3b\u8981\u8868\u73b0\u5728\u4ee5\u4e0b2\u70b9\uff1a<\/h3>\n

1. \u6709\u4e9b\u65f6\u5019\uff0c\u5317\u6781\u661f\u6307\u6807\u53ef\u80fd\u662f\u4e2a\u6ede\u540e\u6307\u6807<\/strong><\/p>\n

GMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff09\u662f\u5f88\u591a\u4f01\u4e1a\uff0c\u7279\u522b\u662f\u7535\u5546\u559c\u6b22\u7528\u7684\u4e3b\u8981\u6307\u6807\uff0c\u8fd9\u4e2a\u6307\u6807\u5176\u5b9e\u5c31\u5177\u6709\u4e00\u5b9a\u7684\u6ede\u540e\u6027\uff0c\u53ef\u80fd\u4f1a\u5ffd\u7565\u589e\u957f\u4e2d\u7684\u4e00\u4e9b\u95ee\u9898\uff0c\u6bd4\u5982\u660e\u660eGMV\u589e\u52a0\u4e86\uff0c\u4f46\u53ef\u80fd\u6d3b\u8dc3\u7528\u6237\u6570\u662f\u51cf\u5c11\u7684\uff0c\u5927\u591a\u6570\u7684\u589e\u52a0\u53ea\u662f\u6765\u6e90\u4e8e\u5c11\u6570\u5fe0\u5b9e\u7528\u6237\u8d2d\u4e70\u91cf\u7684\u589e\u52a0\u3002<\/p>\n

2. \u6709\u4e9b\u65f6\u5019\uff0c\u5317\u6781\u661f\u6307\u6807\u65e0\u6cd5\u53cd\u5e94\u4f01\u4e1a\u51b3\u7b56\u7684\u53d6\u820d<\/strong><\/p>\n

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\u4e0d\u5982\u8bd5\u8bd5\u201c\u7fa4\u661f\u6307\u6807<\/a><\/span>\u201d\uff1f<\/p>\n

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\u201c\u7fa4\u661f\u6307\u6807\u201d\u7684\u771f\u6b63\u610f\u4e49\u5728\u4e8e\u80fd\u5168\u9762\u53cd\u5e94\u4f01\u4e1a\u53d1\u5c55\u5065\u5eb7\uff0c\u5e76\u4e14\u4e3a\u5317\u6781\u661f\u6307\u6807\u7684\u53d8\u52a8\u63d0\u4f9b\u89e3\u91ca\u548c\u68c0\u6d4b\u3002\u6bd4\u5982\u7535\u5546\u5e73\u53f0\uff0c\u5b83\u7684\u5317\u6781\u661f\u6307\u6807\u53ef\u80fd\u662fGMV\uff0c\u4f46\u8fd8\u9700\u8981\u76f8\u5e94\u7684\u91cd\u8981\u4e70\u5bb6\u6307\u6807\u548c\u5356\u5bb6\u6307\u6807\u6765\u5e2e\u52a9\u5b83\u6355\u6349\u5230\u5e73\u53f0\u53cc\u65b9\u53d1\u5c55\u7684\u5168\u8c8c\uff0c\u5e76\u4e14\u76f8\u5e94\u5730\u8fdb\u884c\u6539\u5584\u548c\u63d0\u9ad8\u3002<\/p>\n

\u7b80\u8a00\u4e4b\uff0c\u5317\u6781\u661f\u6307\u6807\u7684\u76ee\u7684\u662f\u4f60\u80fd\u50cf\u6fc0\u5149\u4e00\u6837\u805a\u7126\u5728\u8d62\u5f97\u7528\u6237\u7684\u5236\u80dc\u4e00\u6b65\u4e0a\uff0c\u800c\u201c\u7fa4\u661f\u6307\u6807\u201d\u5219\u5e2e\u52a9\u4f60\u5411\u540e\u9000\u4e0a\u4e00\u6b65\uff0c\u770b\u6e05\u8fd9\u76d8\u68cb\u7684\u5168\u8c8c\u3002<\/p>\n

\u6587\uff1a\u83ab\u62c9@\u83ab\u62c9\u589e\u957f\u8425\u9500<\/a><\/span>\u7814\u4e60\u793e<\/p>\n

<\/span>\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n

\u300a\u9996\u5e2d\u589e\u957f\u5b98\u7684\u5317\u6781\u661f\u6307\u6807\uff1a\u65b0\u7528\u6237\u6fc0\u6d3b<\/a>\u300b
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\u4ea7\u54c1\u8fd0\u8425\u7684\u9a71\u52a8\u589e\u957f\uff0c\u5c31\u662f\u65b0\u578b\u4f01\u4e1a\u91cc\u7684\u9996\u5e2d\u589e\u957f\u5b98<\/a>\u300b<\/p><\/blockquote>\n

\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a\u589e\u957f\u9ed1\u5ba2\uff08GrowthHK.cn\uff09<\/p>\n

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