{"id":100032,"date":"2023-06-19T13:44:19","date_gmt":"2023-06-19T05:44:19","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=100032"},"modified":"2023-06-29T18:55:34","modified_gmt":"2023-06-29T10:55:34","slug":"%e9%a2%a0%e8%a6%86%e4%bc%a0%e7%bb%9f%e5%a2%9e%e9%95%bf%e6%a8%a1%e5%9e%8b%ef%bc%9adau%e4%b8%80%e8%b7%af%e7%8b%82%e9%a3%99%e7%9a%84%e5%a4%9a%e9%82%bb%e5%9b%bd%ef%bc%8c%e5%81%9a%e5%af%b9%e4%ba%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/100032.html","title":{"rendered":"\u98a0\u8986\u4f20\u7edf\u589e\u957f\u6a21\u578b\uff1aDAU\u4e00\u8def\u72c2\u98d9\u7684\u591a\u90bb\u56fd\uff0c\u505a\u5bf9\u4e86\u4ec0\u4e48\uff1f"},"content":{"rendered":"

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2018-2022 \u5e74\uff0c\u300c\u591a\u90bb\u56fd\u300dDAU \u589e\u957f 450%\uff5c\u56fe\u7247\u6765\u6e90\uff1aLenny\u2019s Newsletter<\/p>\n

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\"2023062910543565\"<\/p>\n

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    \n
  1. \u83b7\u53d6\uff08Acquisition\uff09\uff1a\u83b7\u53d6\u65b0\u7528\u6237\u7684\u65b9\u5f0f\uff0c\u5438\u5f15\u7528\u6237\u5173\u6ce8\u5e76\u8ba9\u4ed6\u4eec\u4e86\u89e3\u4ea7\u54c1\u3002<\/li>\n
  2. \u6fc0\u6d3b\uff08Activation\uff09\uff1a\u5c06\u65b0\u7528\u6237\u8f6c\u5316\u4e3a\u6d3b\u8dc3\u7528\u6237\uff0c\u4f7f\u5176\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u4ea7\u751f\u5174\u8da3\uff0c\u5e76\u4fdd\u6301\u826f\u597d\u7684\u7b2c\u4e00\u5370\u8c61\u3002<\/li>\n
  3. \u4fdd\u7559\uff08Retention\uff09\uff1a\u786e\u4fdd\u5df2\u83b7\u5f97\u7684\u7528\u6237\u7ee7\u7eed\u4f7f\u7528\u548c\u56de\u5f52\uff0c\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u3002<\/li>\n
  4. \u53d8\u73b0\uff08Revenue\uff09\uff1a\u5c06\u7528\u6237\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\uff0c\u901a\u8fc7\u8d2d\u4e70\u5b9e\u73b0\u5546\u4e1a\u76ee\u6807\u3002<\/li>\n
  5. \u81ea\u4f20\u64ad\uff08Refer\uff09\uff1a\u8ba9\u7528\u6237\u8ba4\u53ef\u4ea7\u54c1\u5e76\u81ea\u53d1\u4f20\u64ad\uff0c\u5e26\u6765\u66f4\u591a\u65b0\u7528\u6237\u3002<\/li>\n<\/ol>\n

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      \n
    • \u7b80\u5355\u6613\u61c2\uff1a<\/strong>\u5c06\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u5206\u4e3a5\u4e2a\u9636\u6bb5\uff0c\u65b9\u4fbf\u6211\u4eec\u5728\u6bcf\u4e2a\u9636\u6bb5\u627e\u5230\u76f8\u5e94\u7684\u7b56\u7565\u3002<\/li>\n
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        \n
      • \u8fc7\u4e8e\u7b80\u5316\uff1a<\/strong>\u53ea\u6d89\u53ca\u52305\u4e2a\u9636\u6bb5\uff0c\u800c\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\uff0c\u7528\u6237\u7684\u60c5\u51b5\u5f80\u5f80\u975e\u5e38\u590d\u6742\uff0c\u53ef\u80fd\u9700\u8981\u66f4\u5177\u4f53\u7684\u8fd0\u8425\u7b56\u7565\u3002<\/li>\n
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        \u4e8c\u3001\u591a\u90bb\u56fd\u751f\u547d\u5468\u671f\u6a21\u578b\u62c6\u89e3<\/h2>\n

        1. \u4e3a\u4ec0\u4e48\u8981\u505a\u751f\u547d\u5468\u671f\u7ba1\u7406<\/h3>\n

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          \n
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          \u8fd0\u8425\u5de5\u4f5c<\/strong>\u7684\u76ee\u6807\u662f\u589e\u52a0\u7528\u6237\u6570\u91cf\u548c\u8f6c\u5316\u7387<\/strong>\uff0c\u4f46\u53ea\u662f\u5173\u6ce8\u8fd9\u4e9b\u8868\u9762\u6307\u6807\uff0c\u5e76\u4e0d\u8db3\u4ee5\u5b9e\u73b0\u6700\u4f18\u6548\u679c\u3002\u5f88\u591a\u65b0\u624b\u8fd0\u8425\u4eba\u5458\u5ffd\u89c6\u4e86\u5fc5\u8981\u7684\u601d\u8003\uff0c\u5bf9\u4e8e\u8fd0\u8425\u7b56\u7565\u65b9\u5411\u4ec5\u505c\u7559\u5728\u8868\u5c42\u7684\u589e\u957f\u6216\u8f6c\u5316\u65b9\u6cd5\u4e0a\u3002<\/p>\n

          \u5982\uff1a\u6bcf\u5929\u90fd\u5728\u60f3\u5982\u4f55\u4f7f\u7528\u6d3b\u52a8\u5956\u54c1\u5f15\u5bfc\u7528\u6237\u62c9\u65b0\uff0c\u4f7f\u7528\u6298\u6263\u4fc3\u8fdb\u4ed8\u8d39\uff0c\u5374\u6ca1\u6709\u6df1\u5165\u601d\u8003\u4e00\u4e9b\u66f4\u4e3a\u91cd\u8981\u7684\u95ee\u9898<\/strong>\uff1a\u5982\u4f55\u8861\u91cf\u6bcf\u4e2a\u6708\u7684\u589e\u957f\u76ee\u6807\u662f\u5426\u5408\u7406\uff1f\u5982\u4f55\u4f7f\u73b0\u6709\u7528\u6237\u7684GMV \u6700\u5927\u5316\uff1f\u6211\u4eec\u5df2\u6709\u7528\u6237\u7684\u5206\u5c42\u60c5\u51b5\u662f\u600e\u6837\u7684\uff1f\u54ea\u4e9b\u7528\u6237\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u5b9e\u73b0\u76ee\u6807\u7b49\u7b49\u3002<\/p>\n

          \u5982\u679c\u53ea\u505c\u7559\u4e8e\u8868\u9762\u7684\u8fd0\u8425\u884c\u4e3a\uff0c\u5c06\u65e0\u6cd5\u6709\u6548\u9884\u4f30\u7ed3\u679c\uff0c\u5bfc\u81f4\u6d3b\u52a8\u5931\u8d25\u3002\u540c\u65f6\u5bf9\u4e2a\u4eba\u6210\u957f\u4e5f\u6ca1\u6709\u5e2e\u52a9\uff0c\u56e0\u4e3a\u6211\u4eec\u53ea\u80fd\u5f97\u5230\u6d3b\u52a8\u540e\u7684\u6570\u636e\uff0c\u800c\u65e0\u6cd5\u77e5\u9053\uff1a\u9879\u76ee\u4e2d\u4fc3\u6d3b\u4e86\u591a\u5c11\u8001\u7528\u6237\uff0c\u65b0\u7528\u6237\u53c2\u4e0e\u4e86\u4ea7\u54c1\u7684\u4ed8\u8d39\u8f6c\u5316\u7b49\u4fe1\u606f\u3002\u65e2\u65e0\u6cd5\u8ffd\u6eaf\uff0c\u4e5f\u65e0\u6cd5\u6307\u5bfc\u540e\u7eed\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n

          \u56e0\u6b64\uff0c\u6211\u4eec\u9700\u8981\u8fdb\u884c\u6df1\u5165\u601d\u8003\u548c\u6570\u636e\u5206\u6790<\/strong>\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u751f\u547d\u5468\u671f\u7ba1\u7406\uff0c\u4ee5\u5236\u5b9a\u66f4\u6709\u6548\u7684\u8fd0\u8425\u7b56\u7565<\/strong>\u3002<\/p>\n

          2. \u5982\u4f55\u642d\u5efa\u6570\u636e\u89c2\u6d4b\u6a21\u578b<\/h3>\n

          \u7ecf\u8fc7\u591a\u6b21\u5b9e\u8df5\u4e0e\u8c03\u4f18\uff0c\u591a\u90bb\u56fd\u4ece\u300c\u7528\u6237\u6d3b\u8dc3\u5ea6\u300d<\/strong>\u51fa\u53d1\uff0c\u642d\u5efa\u4e86\u6570\u636e\u89c2\u6d4b\u6a21\u578b\uff1a\u5bf9\u4e0d\u540c\u6d3b\u8dc3\u5ea6\u7528\u6237\u8fdb\u884c\u7528\u6237\u5206\u5c42\uff0c\u8ba9\u91cd\u70b9\u7528\u6237\u4e00\u76ee\u4e86\u7136\uff0c\u5bf9\u5176\u8fdb\u884c\u5f15\u5bfc\u548c\u5e72\u9884\uff0c\u4f7f\u5f97\u5176\u5728\u4ea7\u54c1\u4e2d\u6301\u7eed\u6d3b\u8dc3\u3002<\/p>\n

          \u6bcf\u4e00\u4e2a\u66fe\u7ecf\u4f7f\u7528\u8fc7\u4ea7\u54c1\u7684\u7528\u6237\u5728\u7279\u5b9a\u81ea\u7136\u65e5\uff0c\u90fd\u4f1a\u88ab\u5f52\u5230\u4e00\u4e2a\u7279\u5b9a\u7528\u6237\u7fa4\u4e2d\u3002\u8fd9\u4e5f\u610f\u5473\u7740\u4e0d\u540c\u5c42\u7ea7\u7684\u7528\u6237\u662f\u6c38\u8fdc\u4e92\u65a5\u7684\u3002<\/strong>\u4e0d\u540c\u7684\u7bad\u5934\u4ee3\u8868\u5404\u4e2a\u5c42\u7ea7\u7528\u6237\u8f6c\u53d8\u7684\u6bd4\u4f8b\uff08\u5305\u62ec CURR\u3001NURR\u3001RURR \u548c SURR\uff0c\u4f46\u65f6\u95f4\u7ef4\u5ea6\u662f\u65e5\u800c\u4e0d\u662f\u5468\uff09\u3002\u5728\u8fd9\u4e2a\u5b8c\u5168\u95ed\u73af\u7684\u6a21\u578b\u4f53\u7cfb\u4e0b\u53ef\u4ee5\u770b\u5230\uff0c\u65b0\u7528\u6237\u662f\u552f\u4e00\u7684\u7a81\u7834\u53e3\u3002<\/p>\n

          \"\u98a0\u8986\u4f20\u7edf\u589e\u957f\u6a21\u578b\uff1aDAU\u4e00\u8def\u72c2\u98d9\u7684\u591a\u90bb\u56fd\uff0c\u505a\u5bf9\u4e86\u4ec0\u4e48\uff1f\"<\/p>\n

          \uff08\u56fe\u7247\u6765\u6e90\uff1aLenny\u2019s Newsletter & \u81ea\u5df1\u753b\u7684\uff09<\/p>\n

          \u9ec4\u3001\u7eff\u548c\u84dd\u8272\u7684\u7528\u6237\u7fa4\u76f8\u52a0\uff0c\u6b63\u597d\u7ec4\u6210\u4ea7\u54c1\u7684 DAU\uff08\u65e5\u6d3b\u8dc3\u7528\u6237\uff09\uff0c\u8fd9\u4e9b\u7528\u6237\u7fa4\u5206\u522b\u662f\uff1a<\/p>\n

            \n
          • \u65b0\u7528\u6237\uff08New Users\uff09<\/strong>\uff1a\u9996\u6b21\u767b\u5f55 App \u7684\u7528\u6237\uff1b<\/li>\n
          • \u6d3b\u8dc3\u7528\u6237\uff08Current Users\uff09<\/strong>\uff1a\u4eca\u65e5\u767b\u5f55\u8fc7\uff0c\u4e14\u5728\u8fc7\u53bb 6 \u5929\u6700\u5c11\u767b\u5f55\u8fc7 1 \u6b21\u7684\u7528\u6237\uff1b<\/li>\n
          • \u53ec\u56de\u7528\u6237\uff08Reactivated Users\uff09<\/strong>\uff1a\u4eca\u65e5\u767b\u5f55\uff0c\u8fc7\u53bb 6 \u65e5\u672a\u767b\u5f55\uff0c\u4f46\u5728\u8fc7\u53bb 7-29 \u65e5\u767b\u5f55\u8fc7\u81f3\u5c11 1 \u6b21\u7684\u7528\u6237\uff1b<\/li>\n
          • \u56de\u6d41\u7528\u6237\uff08Resurrected Users\uff09<\/strong>\uff1a\u4eca\u65e5\u767b\u5f55\uff0c\u4f46\u5728\u8fc7\u53bb\u6700\u5c11 30 \u65e5\u4ee5\u4e0a\u672a\u767b\u5f55\u8fc7\u7684\u7528\u6237\u3002<\/li>\n<\/ul>\n

            \u6700\u4e0b\u9762\u4e09\u4e2a\u7528\u6237\u7fa4\u5219\u662f\u4eca\u65e5\u672a\u767b\u5f55\uff0c\u4f46\u5728\u8fc7\u53bb\u6709\u7740\u4e0d\u540c\u7a0b\u5ea6\u7684\u53c2\u4e0e\u6570\u636e\u7684\u7528\u6237\u3002<\/p>\n

              \n
            • \u53ef\u80fd\u6d41\u5931\u7684\u5468\u6d3b\u8dc3\u7528\u6237<\/strong>\uff1a\u4eca\u65e5\u672a\u767b\u5f55\uff0c\u4f46\u5728\u8fc7\u53bb 6 \u5929\u81f3\u5c11\u767b\u5f55\u8fc7 1 \u6b21\u7684\u7528\u6237\u3010\u53ef\u80fd\u6d41\u5931\u7684\u5468\u6d3b\u8dc3\u7528\u6237 + DAU\uff08\u65e5\u6d3b\u8dc3\u7528\u6237\uff09=WAU\uff08\u5468\u6d3b\u8dc3\u7528\u6237\uff09\u3011<\/li>\n
            • \u53ef\u80fd\u6d41\u5931\u7684\u6708\u6d3b\u8dc3\u7528\u6237<\/strong>\uff1a\u8fd1 7 \u65e5\u672a\u767b\u5f55\uff0c\u4f46\u5728 30 \u5929\u5185\u6709\u8fc7\u767b\u5f55\u884c\u4e3a\u7684\u7528\u6237\u3010\u53ef\u80fd\u6d41\u5931\u7684\u6708\u6d3b\u8dc3\u7528\u6237 + WAU\uff08\u5468\u6d3b\u8dc3\u7528\u6237\uff09= MAU\uff08\u6708\u6d3b\u8dc3\u7528\u6237\uff09\u3011<\/li>\n
            • \u6d41\u5931\u7528\u6237<\/strong>\uff1a\u8fc7\u53bb 31 \u5929\u6216\u66f4\u957f\u65f6\u95f4\u672a\u767b\u5f55\u8fc7\u7684\u7528\u6237\u3010MAU + \u6d41\u5931\u7528\u6237=\u603b\u7528\u6237\u6570\u3011<\/li>\n<\/ul>\n

              \u5982\u679c\u5927\u5bb6\u89c9\u5f97\u8fd9\u4e2a\u56fe\u770b\u8d77\u6765\u5f88\u590d\u6742\uff0c\u6211\u52a0\u4e00\u4e2a\u65f6\u95f4\u8f74<\/strong>\u53d8\u5f62\u4e00\u4e0b\uff0c\u5e94\u8be5\u5c31\u5f88\u597d\u7406\u89e3\u4e86\u3002<\/p>\n

              \"\u98a0\u8986\u4f20\u7edf\u589e\u957f\u6a21\u578b\uff1aDAU\u4e00\u8def\u72c2\u98d9\u7684\u591a\u90bb\u56fd\uff0c\u505a\u5bf9\u4e86\u4ec0\u4e48\uff1f\"<\/p>\n

              \uff08\u56fe\u7247\u6765\u6e90\uff1a\u81ea\u5df1\u753b\u7684\uff09<\/p>\n

              \u4ece\u4e0a\u9762\u7684\u516c\u5f0f\u53ef\u4ee5\u770b\u5230\uff0c\u5e38\u89c1\u7684 DAU\u3001WAU \u548c MAU \u90fd\u662f\u53ef\u4ee5\u901a\u8fc7\u4e0d\u540c\u5c42\u7ea7\u7528\u6237\u76f8\u52a0\u8ba1\u7b97\u51fa\u6765\u7684\uff0c\u8fd9\u4e5f\u5c31\u662f\u8bf4\uff0c\u591a\u90bb\u56fd\u53ef\u4ee5\u9488\u5bf9\u8fd9\u4e9b\u7528\u6237\u8fdb\u884c\u6570\u636e\u5efa\u6a21\u3002\u8fd9\u662f\u8fd9\u5957\u6a21\u578b\u4f53\u7cfb\u7684\u4e00\u4e2a\u5173\u952e\u7279\u70b9\u3002<\/p>\n

              \u6b64\u5916\uff0c\u901a\u8fc7\u8c03\u6574\u7bad\u5934\u6240\u4ee3\u8868\u7684\u4e0d\u540c\u7559\u5b58\/\u6d41\u5931\u7387\uff0c\u6211\u4eec\u53ef\u4ee5\u6a21\u62df\u51fa\u968f\u7740\u65f6\u95f4\u63a8\u79fb\uff0c\u4e0d\u540c\u7559\u5b58\u7387\u5e26\u6765\u7684\u7efc\u5408\u5f71\u54cd\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u8fd9\u4e9b\u6bd4\u7387\u662f\u4ea7\u54c1\u56e2\u961f\u64ac\u52a8\u7528\u6237\u589e\u957f\u7684\u6760\u6746\u3002<\/p>\n

                \n
              • \u6d3b\u8dc3\u7528\u6237\u7559\u5b58\uff08CURR\uff09<\/strong>\uff1a\u8fc7\u53bb\u4e24\u5468\u767b\u5f55\u8fc7\u7684\u6d3b\u8dc3\u7528\u6237\uff0c\u5728\u672c\u5468\u767b\u5f55\u7684\u5360\u6bd4\uff1b<\/li>\n
              • \u65b0\u7528\u6237\u7559\u5b58\uff08NURR\uff09<\/strong>\uff1a\u8fc7\u53bb\u4e00\u5468\u6ce8\u518c\u7684\u65b0\u7528\u6237\uff0c\u5728\u672c\u5468\u767b\u5f55\u7684\u5360\u6bd4\uff1b<\/li>\n
              • \u53ec\u56de\u7528\u6237\u7559\u5b58\uff08RURR\uff09<\/strong>\uff1a\u8fc7\u53bb\u4e00\u5468\u91cd\u65b0\u53ec\u56de\u7684\u7528\u6237\uff0830 \u65e5\u5185\u6709\u6d3b\u8dc3\u884c\u4e3a\uff09\uff0c\u5728\u672c\u5468\u767b\u5f55\u7684\u5360\u6bd4\u3002<\/li>\n
              • \u56de\u6d41\u7528\u6237\u7559\u5b58\uff08SURR\uff09<\/strong>\uff1a\u5f88\u957f\u65f6\u95f4\uff08\u81f3\u5c11 30 \u5929\uff09\u6ca1\u6709\u767b\u5f55\uff0c\u4f46\u5728\u8fc7\u53bb\u4e00\u5468\u56de\u6d41\u7684\u7528\u6237\uff0c\u5728\u672c\u5468\u767b\u5f55\u7684\u5360\u6bd4\u3002<\/li>\n<\/ul>\n

                3. \u6bd4\u4f20\u7edf\u6a21\u578b\u597d\u5728\u54ea\u91cc<\/h3>\n

                \u76f8\u6bd4\u4f20\u7edf\u7684 AARRR \u6a21\u578b\uff0c\u591a\u90bb\u56fd\u7684\u751f\u547d\u5468\u671f\u6a21\u578b\u66f4\u52a0\u7075\u6d3b\uff0c\u5177\u6709\u4ee5\u4e0b\u4f18\u70b9\uff1a<\/p>\n

                  \n
                • \u533a\u5206\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237:\u00a0<\/strong>\u5206\u5c42\u540e\u7684\u751f\u547d\u5468\u671f\u6a21\u578b\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u66f4\u597d\u5730\u533a\u5206\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\uff0c\u8ba9\u6211\u4eec\u66f4\u597d\u5730\u7406\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u884c\u4e3a\uff0c\u540c\u65f6\u4e5f\u53ef\u4ee5\u9488\u5bf9\u6bcf\u4e2a\u7fa4\u4f53\u91c7\u53d6\u4e0d\u540c\u7684\u7b56\u7565\u3002<\/li>\n
                • \u6355\u6349\u5230\u66f4\u7cbe\u7ec6\u7684\u4fe1\u606f:<\/strong>\u00a0\u7531\u4e8e\u5c06\u7528\u6237\u6309\u7167\u6d3b\u8dc3\u65f6\u95f4\u5212\u5206\u5230\u4e0d\u540c\u7684\u7ec4\u522b\u4e2d\uff0c\u56e0\u6b64\u53ef\u4ee5\u52a8\u6001\u4e86\u89e3\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u3001\u4f7f\u7528\u9891\u7387\u548c\u5fe0\u8bda\u5ea6\u7b49\u4fe1\u606f\u3002<\/li>\n
                • \u521b\u9020\u66f4\u591a\u7684\u589e\u957f\u673a\u4f1a\uff1a<\/strong>\u5206\u5c42\u540e\u7684\u751f\u547d\u5468\u671f\u6a21\u578b\u8fd8\u53ef\u4ee5\u8ba9\u6211\u4eec\u66f4\u597d\u5730\u4e86\u89e3\u54ea\u4e9b\u7528\u6237\u6709\u6f5c\u5728\u7684\u589e\u957f\u7a7a\u95f4\uff0c\u4ece\u800c\u9488\u5bf9\u6027\u5730\u5236\u5b9a\u76f8\u5e94\u7684\u7b56\u7565\u3002<\/li>\n<\/ul>\n

                  \u4e09\u3001\u5982\u4f55\u7075\u6d3b\u5e94\u7528\u5e76\u7a81\u7834\u589e\u957f\u56f0\u5883<\/h2>\n

                  \u591a\u90bb\u56fd\u7684\u751f\u547d\u5468\u671f\u6a21\u578b\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u79cd\u65b0\u7684\u601d\u8def\u3002\u5728\u8fd0\u7528\u591a\u90bb\u56fd\u7684\u6210\u529f\u7ecf\u9a8c\u7684\u540c\u65f6\uff0c\u6211\u4eec\u4e5f\u9700\u8981\u7075\u6d3b\u5e94\u7528\u5176\u65b9\u6cd5\u5e76\u5236\u5b9a\u9002\u5408\u81ea\u5df1\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n

                  \u793e\u533a\u3001\u5a31\u4e50\u3001\u8d44\u8baf\u7c7b\u7b49\u4ea7\u54c1<\/strong>\uff0c\u8fd9\u6837 MECE \u7684\u6570\u636e\u6a21\u578b\u8c01\u80fd\u62d2\u7edd\uff1f\u8bd5\u60f3\u4e00\u4e0b\uff0c\u8001\u677f\u4e0b\u6b21\u5927\u6e05\u65e9\u95ee\u6570\u636e\u4e3a\u4ec0\u4e48\u6da8\u8dcc\u4e86\uff0c\u6211\u4eec\u4e0d\u7528\u5728\u5404\u79cd\u6570\u636e\u8868\u91cc\u6293\u778e\uff0c\u7acb\u9a6c\u5c31\u80fd\u7ed9\u51fa\u7cbe\u51c6\u7b54\u6848\u3002<\/p>\n

                  \u4e0d\u4ec5\u53ef\u4ee5\u627e\u6570\u636e\u5206\u6790\u5e08\u5efa\u7acb\u6570\u636e\u770b\u677f\uff0c\u5b8c\u6210\u65e5\u5e38\u6570\u636e\u76d1\u6d4b<\/strong>\uff0c\u8fd8\u80fd\u5e26\u6765\u66f4\u9ad8\u7ea7\u7684\u73a9\u6cd5\uff1a\u6570\u636e\u9884\u6d4b\u4e0e\u6316\u6398\u6838\u5fc3\u6760\u6746\u3002<\/strong><\/p>\n

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                  \u6709\u4e86\u8fd9\u4e2a\u6570\u636e\u540e\uff0c\u4ed6\u4eec\u4fbf\u53ef\u4ee5\u6a21\u62df\u672a\u6765\u6570\u636e\u5e76\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u9884\u6d4b\u54ea\u4e9b\u6760\u6746\u4f1a\u5bf9\u7528\u6237\u589e\u957f\u4ea7\u751f\u6700\u5927\u7684\u5f71\u54cd\u3002\u4e0b\u56fe\u662f\u4ed6\u4eec\u7b2c\u4e00\u6b21\u6a21\u62df\u6570\u636e\u4f30\u7b97\u7684\u7ed3\u679c\uff0c\u5b83\u5c55\u793a\u4e86\u4e0d\u540c\u7559\u5b58\/\u6d41\u5931\u7387\u6570\u636e\u4ee5\u76f8\u540c\u901f\u5ea6\u53d8\u5316\uff0c\u5bf9 MAU \u548c DAU \u7684\u5f71\u54cd\u3002<\/p>\n

                  \u4ece\u7ed3\u679c\u53ef\u4ee5\u660e\u663e\u770b\u51fa\uff0cCURR\uff08\u6d3b\u8dc3\u7528\u6237\u7559\u5b58\uff09\u5bf9 DAU \u7684\u5f71\u54cd\u662f\u5de8\u5927\u7684<\/strong>\uff0c\u4e0e\u5f71\u54cd\u7b2c\u4e8c\u5927\u7684\u6570\u636e\u76f8\u6bd4\u4e5f\u9ad8\u4e86 5 \u500d\u3002\u4ed6\u4eec\u4e4b\u540e\u4e5f\u9886\u609f\u5230\u5176\u4e2d\u7684\u9053\u7406\uff0c\u4ece\u76ee\u524d\u7684\u7528\u6237\u5c42\u7ea7\u770b\uff0c\u4e0d\u540c\u53c2\u4e0e\u5ea6\u7684\u6d3b\u8dc3\u7528\u6237\uff0c\u5728\u6700\u540e\u59cb\u7ec8\u4f1a\u5f52\u5230\u300c\u6d3b\u8dc3\u7528\u6237\u300d\u8fd9\u4e00\u5c42\u7ea7\u4e2d\u3002<\/p>\n

                  \"\u98a0\u8986\u4f20\u7edf\u589e\u957f\u6a21\u578b\uff1aDAU\u4e00\u8def\u72c2\u98d9\u7684\u591a\u90bb\u56fd\uff0c\u505a\u5bf9\u4e86\u4ec0\u4e48\uff1f\"<\/p>\n

                  \uff08\u56fe\u7247\u6765\u6e90\uff1bLenny\u2019s Newsletter\uff09<\/p>\n

                  \u57fa\u4e8e\u8fd9\u4e00\u5206\u6790\uff0c\u591a\u90bb\u56fd\u786e\u8ba4\u8981\u5b8c\u6210\u7528\u6237\u589e\u957f\u7684\u7834\u5c40\uff0cCURR \u662f\u5fc5\u987b\u653b\u514b\u7684\u6307\u6807\u3002\u5c55\u5f00\u4e86\u4e00\u7cfb\u5217\u653b\u575a\u7b56\u7565\uff1a\u6e38\u620f\u5316\u673a\u5236\u63d0\u5347\u7528\u6237\u603b\u4f53\u4f7f\u7528\u65f6\u957f\u3001\u5f3a\u5316\u6d88\u606f\u63a8\u9001\u529f\u80fd\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u4f18\u5316\u8fde\u7eed\u7b7e\u5230\u673a\u5236\u6b63\u5411\u6fc0\u52b1\u7528\u6237\u8fde\u7eed\u6d3b\u8dc3\u3002<\/strong><\/p>\n

                  <\/p>\n

                  \uff08\u56fe\u7247\u6765\u6e90\uff1b\u591a\u90bb\u56fd\u4ea7\u54c1\u4f53\u9a8c\u622a\u56fe\uff09<\/p>\n

                  \u5728\u957f\u8fbe 4 \u5e74\u7684\u52aa\u529b\u540e\uff0c\u591a\u90bb\u56fd\u7684 CURR \u63d0\u9ad8\u4e86 21%\uff0c\u8fd9\u610f\u5473\u4ed6\u4eec\u7684\u6838\u5fc3\u7528\u6237\u6bcf\u65e5\u6d41\u5931\u7387\u51cf\u5c11\u4e86 40% \u4ee5\u4e0a\u3002<\/p>\n

                  \u5982\u4f55\u5f00\u5c55\u7528\u6237\u5206\u5c42\u7684\u7cbe\u7ec6\u5316\u8fd0\u8425\uff1f\u8fd9\u4e9b\u901a\u7528\u578b\u7b56\u7565\u4e5f\u53ef\u4ee5\u7ed9\u5230\u53c2\u8003\uff1a<\/p>\n

                  \"\u98a0\u8986\u4f20\u7edf\u589e\u957f\u6a21\u578b\uff1aDAU\u4e00\u8def\u72c2\u98d9\u7684\u591a\u90bb\u56fd\uff0c\u505a\u5bf9\u4e86\u4ec0\u4e48\uff1f\"<\/p>\n

                  \u56fe\u7247\u6765\u6e90\uff1a\u81ea\u5df1\u753b\u7684<\/p>\n

                  \u2460\u300c\u6fc0\u6d3b\u300d\u6f5c\u5728\u7528\u6237<\/strong><\/p>\n

                    \n
                  • \u65b0\u7528\u6237\u6fc0\u6d3b\uff0c\u4f18\u5316\u65b0\u7528\u6237\u4e0a\u624b\u6d41\u7a0b\uff0c\u63d0\u5347\u4ea7\u54c1\u9996\u6b21\u4f53\u9a8c\u611f\uff1b<\/li>\n
                  • \u589e\u52a0\u6c89\u9ed8\u65b0\u7528\u6237\u5f15\u5bfc\u6e20\u9053\uff1a\u589e\u52a0\u591a\u65b9\u89e6\u53d1\u624b\u6bb5-\u77ed\u4fe1\u3001\u63a8\u9001\u3001\u90ae\u4ef6\u3001\u670d\u52a1\u53f7\uff1b<\/li>\n
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                    \u2461<\/strong>\u300c\u7559\u5b58\u548c\u53d8\u73b0\u300d\u5065\u5eb7\u6d3b\u8dc3\u7528\u6237<\/strong><\/p>\n

                      \n
                    • \u4ece\u4f18\u5316\u4ea7\u54c1\u529f\u80fd\u5165\u624b\uff0c\u63d0\u5347\u7528\u6237\u7559\u5b58\uff1b<\/li>\n
                    • \u5c06\u7528\u6237\u7ee7\u7eed\u5206\u5c42\uff0c\u5bf9\u6bd4\u627e\u5230\u4e0d\u540c\u7528\u6237\u7684\u7559\u5b58\u7387\u5dee\u5f02\uff0c\u6709\u9488\u5bf9\u6027\u63d0\u5347\u7559\u5b58\uff08\u6e20\u9053\u7ec6\u5206\u3001\u5e74\u9f84\u7ec6\u5206\u3001\u5468\u4e2d\/\u5468\u672b\u7ec6\u5206\u3001\u7528\u6237\u641c\u7d22\u8bcd\u3001\u7528\u6237\u70b9\u51fb\u7387\uff09\uff1b<\/li>\n
                    • \u63d0\u5347\u7528\u6237\u4f7f\u7528\u9891\u6b21\u3001\u4f7f\u7528\u5f3a\u5ea6\u7b49\u65b9\u5f0f\uff0c\u589e\u52a0\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u4ee5\u6b64\u63d0\u5347\u7559\u5b58\uff08\u6fc0\u52b1\u4f53\u7cfb\u5f15\u5bfc\uff09\uff1b<\/li>\n
                    • \u7075\u6d3b\u5b9a\u4ef7\uff1a\u7b97\u6cd5\u4f18\u60e0\u3001\u5b9a\u671f\u6d3b\u52a8\uff1b<\/li>\n
                    • \u4f18\u5316\u6838\u5fc3\u4ed8\u8d39\u8def\u5f84\uff1a\u6d4b\u8bd5\u4f18\u5316\uff0c\u4ee5\u63d0\u5347\u6bcf\u4e00\u6b65\u7684\u8f6c\u5316\u7387\uff0c\u6700\u7ec8\u5c06\u300c\u53d8\u73b0\u300d\u53d1\u6325\u5230\u6700\u5927\u9650\u5ea6\u3002<\/li>\n<\/ul>\n

                      \u2462<\/strong>\u300c\u53d1\u73b0\u548c\u5e72\u9884\u300d\u6d41\u5931\u98ce\u9669\u7528\u6237<\/strong><\/p>\n

                        \n
                      • \u51fa\u73b0\u76f4\u63a5\u7684\u8d1f\u9762\u884c\u4e3a\uff1a\u6bd4\u5982\u5feb\u5230\u671f\u7684\u4f1a\u5458\u70b9\u51fb\u4e86\u7eed\u8d39\u9875\u9762\u5374\u6ca1\u7eed\u8d39\uff1b\u6bd4\u5982\u5927\u91cf\u5bfc\u51fa\u4e00\u4e9b\u6570\u636e\u548c\u6587\u6863\uff1b\u6bd4\u5982\u7528\u6237\u5728\u8bc4\u4ef7\u65f6\u7ed9\u300c\u4e0d\u6ee1\u610f\u300d\uff1b<\/li>\n
                      • \u884c\u4e3a\u6a21\u5f0f\u53d1\u751f\u53d8\u5316\uff1a\u6bd4\u5982\u4ee5\u524d\u6bcf\u5929\u767b\u9646\u51e0\u6b21\uff0c\u540e\u6765 3 \u5929\u767b\u5f55 1 \u6b21\uff0c\u518d\u7136\u540e\u4e00\u5468\u90fd\u672a\u767b\u9646\uff1b<\/li>\n
                      • \u6570\u636e\u6a21\u578b\u9884\u6d4b\uff1a\u53ef\u57fa\u4e8e\u5927\u91cf\u7684\u6570\u636e\u53ef\u4ee5\u642d\u5efa\u300c\u6d41\u5931\u9884\u6d4b\u6a21\u578b\u300d\uff0c\u751f\u6210\u300c\u6d41\u5931\u53ef\u80fd\u6027\u300d\u6253\u5206\uff0c\u5e2e\u52a9\u63d0\u524d\u5173\u6ce8\u5230\u6709\u6d41\u5931\u98ce\u9669\u7684\u7528\u6237\uff1b<\/li>\n
                      • \u50a8\u5b58\u7528\u6237\u6570\u636e\uff1a\u5982\u957f\u671f\u4e0d\u767b\u5f55\u6570\u636e\u8fc7\u671f\u63d0\u9192\uff1b<\/li>\n
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                      • \u63d0\u524d\u9501\u5b9a\u7528\u6237\uff1a\u5982\u7b56\u5212\u4e00\u6b21\u8d2d\u4e70\u591a\u5e74\u4f1a\u5458\u7684\u6d3b\u52a8\u300c\u63d0\u524d\u9501\u5b9a\u7528\u6237\u300d\uff1b<\/li>\n
                      • \u6d41\u5931\u9884\u8b66\u673a\u5236\uff1a\u53ca\u65f6\u7ed9\u76f8\u5e94\u6fc0\u52b1\u5f00\u542f\u300c\u6d41\u5931\u9884\u8b66\u673a\u5236\u300d\u3002<\/li>\n<\/ul>\n

                        \u2463<\/strong>\u300c\u53ec\u56de\u300d\u6d41\u5931\u7528\u6237<\/strong><\/p>\n

                          \n
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                        • \u9009\u62e9\u53ec\u56de\u5bf9\u8c61\uff1a\u6d41\u5931\u7684\u5bf9\u8c61\u5206\u4e3a 4 \u79cd-\u672a\u767b\u5f55\u5373\u6d41\u5931\u3001\u672a\u6fc0\u6d3b\u5373\u6d41\u5931\u3001\u65b0\u7528\u6237\u6d41\u5931\u3001\u957f\u671f\u7528\u6237\u6d41\u5931\u3002\u901a\u5e38\u7b2c2\u30013\u7c7b\u7528\u6237\u53ec\u56de\u7684\u5e0c\u671b\u66f4\u5927\uff0c\u56e0\u4e3a\u53ef\u89e6\u8fbe\u4e14\u5c1a\u672a\u6df1\u5ea6\u4f53\u9a8c\u4ea7\u54c1\u7684\u4ef7\u503c\u3002<\/li>\n
                        • \u53ec\u56de A\/B \u6d4b\u8bd5\uff1a\u4ece\u53ec\u56de\u5bf9\u8c61\u3001\u53ec\u56de\u65f6\u673a\u548c\u9891\u7387\u3001\u53ec\u56de\u6e20\u9053\u5230\u6587\u6848\u8bbe\u8ba1\u3001\u53d1\u9001\u65f6\u95f4\u3001\u8df3\u8f6c\u8def\u5f84\uff0c\u90fd\u53ef\u8fdb\u884c\u6d4b\u8bd5\uff0c\u8c03\u8bd5\u81f3\u66f4\u4f18\u6548\u679c\u3002<\/li>\n
                        • \u8861\u91cf\u53ec\u56de\u6548\u679c\uff1a\u76f4\u63a5\u7ed3\u679c\u53ef\u4ece\u63a8\u9001\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u300124h \u8bbf\u95ee\u7387\u6765\u5224\u65ad\uff1b\u800c\u957f\u671f\u7ed3\u679c\u53ef\u4ee5\u4ece\u662f\u5426\u6709\u6838\u5fc3\u884c\u4e3a\uff08Aha\u65f6\u523b\uff09\u4ee5\u53ca\u53ec\u56de\u7528\u6237\u7684\u7559\u5b58\u7387\u6765\u5224\u65ad\u3002\u957f\u671f\u7ed3\u679c\u624d\u662f\u53ec\u56de\u7684\u7ec8\u6781\u76ee\u7684\u3002<\/li>\n<\/ul>\n

                          \u56db\u3001\u5199\u5728\u7ed3\u5c3e<\/h2>\n

                          \u6d41\u91cf\u7ea2\u5229\u6b63\u5728\u6d88\u5931\uff0c\u7cbe\u7ec6\u5316\u8fd0\u8425\u624d\u662f\u738b\u9053\u3002<\/strong><\/p>\n

                          \u591a\u90bb\u56fd\u7684\u6210\u529f\u7ecf\u9a8c\u544a\u8bc9\u6211\u4eec\uff0c\u4f20\u7edf\u7684 AARRR \u6a21\u578b\u5e76\u4e0d\u662f\u552f\u4e00\u7684\u8fd0\u8425\u6a21\u578b\uff0c\u6211\u4eec\u9700\u8981\u6839\u636e\u81ea\u8eab\u7684\u4ea7\u54c1\u7279\u70b9\u548c\u4e1a\u52a1\u9700\u6c42\uff0c\u7075\u6d3b\u5e94\u7528\u4e0d\u540c\u7684\u8fd0\u8425\u7b56\u7565\u548c\u6570\u636e\u6a21\u578b\u3002<\/p>\n

                          \u53ea\u6709\u6df1\u5165\u4e86\u89e3\u7528\u6237\u9700\u6c42\u548c\u884c\u4e3a\uff0c\u624d\u80fd\u5236\u5b9a\u7b26\u5408\u7528\u6237\u671f\u671b\u7684\u589e\u957f\u7b56\u7565\uff0c\u5e76\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u83b7\u5f97\u6301\u7eed\u7684\u589e\u957f\u3002<\/p>\n

                          \u4ee5\u4e0a\uff0c\u5c31\u662f\u300c\u98a0\u8986\u4f20\u7edf\u589e\u957f\u6a21\u578b\uff0c\u7528\u751f\u547d\u5468\u671f\u7ba1\u7406\u9006\u52bf\u521b\u65b0\u300d<\/strong>\u7684\u5185\u5bb9\u3002\u53c2\u8003\u6765\u6e90\u4e8e\u7528\u6237\u589e\u957f\u5de5\u4f5c\u5b9e\u8df5 & \u8c03\u7814\uff0c\u5982\u60a8\u6709\u4e0d\u540c\u7684\u89c1\u89e3\uff0c\u6b22\u8fce\u5728\u4e0b\u65b9\u8bc4\u8bba\u533a\u7559\u8a00\u8ba8\u8bba\u3002<\/p>\n

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